The Inaugural Women`s Fashion Week 2011

PRESS RELEASE
For Immediate Release
The Inaugural Women‟s Fashion Week 2011 Singapore
To Launch In End-October
The women’s fashion extravaganza will showcase Spring/Summer 2012 collection of
international, regional and Singapore designers
Singapore, 11 June 2011 – Following the successful inaugural Men‟s Fashion Week 2011 held in Singapore
from 30 March to 3 April this year, Fide Multimedia Pte Ltd will once again present a new, equally sterling
fashion initiative, Women‟s Fashion Week 2011 Singapore (WFW 2011), come end-October at The Shoppes at
Marina Bay Sands. WFW 2011 is proud to have the partnership of The Shoppes at Marina Bay Sands as the
event‟s „Title Sponsor‟.
The inaugural WFW 2011, a fashion and style extravangaza, is announced at a preview party held in
conjunction with the Closing Charity Gala Party for ScreenSingapore this evening attended by more than 800
guests at the ArtScience Museum, including members of the media, celebrities (Tom Hanks, Zhang Ziyi, Lee
Byung Hun, Vanness Wu and over 30 other local and regional celebrities) and VIPs. Giving guests a taste of
what to expect at WFW 2011 in October, three of Singapore‟s premiere designers – Ashley Isham, Frederick
Lee and Thomas Wee – come together, for the first time, in a show to display their mastery in craftsmanship
and ingenuity in design.
Ashley Isham and Thomas Wee present Autumn/Winter 2011 creations that exude iconic glamour,
sophistication and wearability while Frederick Lee showcases a retrospective collection of some of his most
exuberant and acclaimed pieces.
WFW 2011‟s Chairman and Founder of Fide MultiMedia, Frank Cintamani, says, “The runaway success of
Men‟s Fashion Week 2011, evident by the immense support from the media, fashion industry and the
community at large, showed that Singapore is well poised and crave for more excitement in our fashion scene.
The Shoppes at Marina Bay Sands once again presents us with the ideal platform for WFW 2011. We aim to fill
the gap and a lack of fashion buzz in the second half of the year and will inject even more variety and finesse
into the Singapore fashion scene with the showcase of established brands as well as up-and-coming designers
from Singapore, Asia and the international fashion arena.”
Daniel Boey, internationally acclaimed runway show producer and Creative Director of WFW 2011, concurs,
“Attendees of the inaugural WFW 2011 can expect a colourful spectrum of internationally-renowned brands as
well as Asian and Singapore designers showcasing their Spring/Summer 2012 collections. And WFW will be an
invaluable platform especially for Asian and Singapore designers to showcase and gain wider exposure for
their collection beyond their local shores.”
Taking the fashion experience beyond the runway, one of the most exciting elements of WFW 2011 is a charity
auction where the highest bidders will win a once-in-a-lifetime chance to “eat, live and breathe” fashion with
international personalities, A-list stars and acclaimed designers. The charity auction is launched at the 1st
Preview Party and continued throughout the season.
More show information and updates on WFW 2011 Singapore can be found on its Facebook Fan page –
facebook.com/wfwasia. For more information, please email us at wfw2011@womcomm.com .
- ends For more information, please contact WFW 2011 PR Team:
For Singapore newspapers, Broadcast and Online/Social Media:
Word Of Mouth Communications Pte Ltd
Jansen Siak – (+65) 9692 8486
Valerie Wang – (+65) 9176 0250
Eunice Ho –(+65) 8333 1267
For Singapore Magazines, International and Regional Media:
Ninemer Public Relations Pte Ltd
Jessie Ho –(+65) 9001 1101
Hsu Lin – (+65) 9720 6119
Louann Wong – (+65) 9728 8771