dolphin tale - Clearwater Marine Aquarium

BUILDING HOPE
A NEW FACILITY TO MEET THE NEEDS OF:
Expanding the mission of marine animal rescue, rehab & release
Providing state-of-the-art facilities for our animals
Encouraging environmental stewardship
Educating people of all ages
Inspiring those with life challenges to strive for their best
Founded in 1972 as the Clearwater Marine Science Center, Clearwater Marine
Aquarium has evolved from the display of a few marine artifacts on the wall of a defunct
community room to its present home, an abandoned waste water treatment plant on
Clearwater’s Island Estates. CMA’s mission has also evolved from simply educating guests
about our marine life to immersing guests into the entire process that goes into caring
for marine life. CMA’s first resident attraction, a dolphin named Sunset Sam, laid the
groundwork for providing lifelong care to non-releasable animals. Today, CMA provides
a permanent home to nearly 50 resident turtles, otters, pelicans, and of course, dolphins
Nicholas, Hope and Winter.
OUR MISSION:
We believe in preserving our marine life and environment while inspiring the human spirit
through leadership in education, research, rescue, rehabilitation and release.
4 out of 4 stars – 4 years running
Learn more about 4 star ratings at
www.charitynavigator.org
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ESCUE
RESCUE
Upon the opening of the new aquarium, the current
CMA facility and R.O. Jacobson Center for Education and
Animal Care on Island Estates will serve as the stranding
triage center and the primary location for
the quarantine of rescued animals.
544
ANIMAL
RESPONSES
SINCE 2010
EHABILITATION
REHABILITATION
With the resident animals and education exhibits relocated, the current
CMA facility will operate exclusively as a working hospital serving
as the primary location for rescued animals, their medical treatments,
surgeries and care. The expanded facility will promote a greater
understanding of the medical and surgical treatment, physical therapy,
testing, research and observation involved in successful rehabilitation.
REHABILITATED
288
TURTLES
SINCE 2010
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ELEASE
RELEASE
CMA’s ultimate goal is to release all animals back to their natural
habitat. The new facility will include exhibits that educate patrons
about the factors that determine whether an animal is a candidate
for release, and how that release can be executed for an optimal
outcome. The current CMA location will continue to focus on the
care and release of rescued animals.
SINCE 2010
CMA HAS RELEASED
56
ANIMALS
AND
38,347
SEA TURTLE
HATCHLINGS
EDUCATION
CMA champions education of
environmental stewardship
through classroom visits to
local schools, online webcasts
for long distance learning,
field trips to CMA involving
STEM (Science, Technology,
Engineering & Math) curriculum
activities and through the camp
programs. Patrons will realize they
can have an impact on the ecosystem and
the life it sustains, and become ambassadors in the
support of CMA’s mission. The expanded capacity
and capabilities within the new facility will enable
CMA to establish an environmental legacy for
generations to come.
OVER 13,000
STUDENTS PARTICIPATED
IN EDUCATION
PROGRAMS &
150,250 UNIQUE
VISITORS FOR ONLINE
EDUCATION AT
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SINCE 2010
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RESEARCH
A new facility will enhance research capabilities with the utilization of better testing
labs to monitor water quality and marine life vitals. Winter’s prosthetic tail has led to
significant advancements in prosthetic development in humans. For the past two decades,
CMA has been involved with fish population studies of the seagrass beds of Clearwater
Bay. CMA also collaborates with other organizations on data collection that expands our
ability to save marine life through scientific findings.
IN 2013
CMA INITIATED
A DOLPHIN
DORSAL FIN
IDENTIFICATION
PROJECT
WINTER
A RESCUE FOR THE AGES
In 2005 a baby dolphin, entangled
in the lines of a crab trap, was
rescued on Florida’s east coast.
At Clearwater Marine Aquarium,
this little dolphin was rehabilitated
and nurtured by a dedicated team of
staff and volunteers who worked around
the clock to keep her alive.
Despite all efforts, the dolphin, by then named Winter, lost
her tail. She was not expected to survive, but her spirit and
will to live overcame all obstacles.
Today, Winter swims with a prosthetic tail and thrives at
Clearwater Marine Aquarium. Her story inspires millions of
people through children’s books, international media and
two major motion pictures, Dolphin Tale and Dolphin Tale 2.
A new facility will enhance Winter’s continued therapy and
allow for better interaction and inspiration opportunities
with all our marine animals.
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NSPIRE
INSPIRATION
Winter’s story has changed the lives of thousands of children
worldwide. The impact on veterans and children with special
needs and challenges is one of the most amazing results
of saving our animals. CMA works to embrace the unique
qualities that make each individual shine.
Stephanie was born with a major genetic disorder
that causes multiple organ failure. She often refuses to
drink water which causes her kidneys to shut down. After
Stephanie watched Dolphin Tale, her Mom noticed a major
change. Stephanie became more engaged, and began
to communicate daily with the CMA team about Winter.
Every time Stephanie has a medical procedure she checks
in on Winter. She and her Mom travel from Indiana every
few months as Stephanie will drink and eat better for a
few weeks after her visits. Her Mom will tell you Winter is
helping keep her alive.
CMA continues
to partner with
agencies like the
Wounded Warrior
Project and
Make-a-Wish
Foundation
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The physical and
emotional therapy
involved in connecting
with an animal who
has triumphed over
a similar disability is
unparalleled in
its impact.
THE NEED
Through the success of the Dolphin Tale movies, tremendous interest has been generated in our
work with more than 2 million people visiting CMA since September, 2011, and millions more
online. The influx of people visiting CMA together with the increased interest in CMA’s work has
exhausted the capabilities of CMA’s existing facility, requiring a second facility to expand
CMA’s mission.
To meet the increasing demands of:
• CMA’s rescue, rehab and release efforts
• Educating our patrons on marine and environmental conservation
• Expanding research to save more marine life
• Increasing the opportunities for impacting the lives of special needs children
and wounded veterans
• Providing the most compelling experience for families to see our work
CLEARWATER MARINE AQUARIUM NEEDS A NEW FACILITY.
After extensive research, CMA has identified land presently in downtown Clearwater as the ideal
location for its new facility. With its proximity to saltwater, size and height above sea level on a
high bluff, this location provides optimal variables for animal care. As a byproduct, CMA’s new
facility expects to attract millions of visitors to the downtown area resulting in a “game changing”
economic impact for the city.
CMA’s new home will provide state-of-the-art habitats for our current and future non-releasable
marine animals together with new exhibits designed to immerse guests in CMA’s mission of
inspiration, education, research, rescue, rehabilitation and release. CMA’s current facility and the
R.O. Jacobson Center for Education and Animal Care located on Island
Estates will continue to operate as the working hospital where
surgical procedures and medical treatment will be afforded
marine animals in need.
CMA ASKS FOR YOUR HELP TO FULFILL
THIS NEED! Only through your financial
contributions can CMA secure this
new critical facility. Please give
so Winter and her friends can
continue to enhance the lives
of others while teaching
about the importance of
preserving marine life.
N
E
W
S
AERIAL VIEW | DOWNTOWN PLACEMENT
CLEVELAND ST.
FT. HARRISON AVE.
OSCEOLA AVE.
PIERCE ST.
Clearwater Marine Aquarium is a LEADER in collaborative
partnerships that support marine environmental awareness, research,
and stewardship. CMA INSPIRES passion to respect and
PROTECT
our MARINE LIFE and ENVIRONMENT for future generations.
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BUILDING HOPE
THE NEW FACILITY
OVERLOOK OF DOLPHIN COMPLEX
AVIARY & EVERGLADES EXHIBIT
TREETOP BOARDWALK
EVERGLADES AVIARY
SURGICAL & RESEARCH SUITE
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VIEW FROM BALLROOM
INSPIRE
OTTER HABITAT
MIXED SPECIES EXHIBIT
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STINGRAY EXHIBIT & DOLPHIN TALE HOUSEBOAT
PRESERVE
EXPANDED COLLECTION
DOLPHIN COMPLEX INTRODUCTION THEATER
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CORAL REEF UPPER LEVEL
TURTLE HABITAT
COMMUNITY CENTER MULTI-FUNCTION ROOM
Accommodates seating for 700 guests, with spectacular views of the
Dolphin Complex, Coral Reef and Clearwater Harbor. Full catering capabilities.
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NEW FACILITY BUDGET
BUILDING HOPEAMOUNT
Design and Project Management
$4,000,000
Building Construction$48,000,000
Education Elements and Exhibits
$11,000,000
Life Support Systems and Engineering
$5,000,000
TOTAL PROJECT
$68,000,000
CURRENT FACILITY
2013 REVENUE: $14,456,314
3
DONATIONS
&
GRANTS
2
GIFT SHOP
ADMISSIONS & PROGRAMS 1
10,148,613
1
ADMISSIONS & PROGRAMS
GIFT SHOP 2
2,659,998
DONATIONS & GRANTS 3
1,647,703
2013 EXPENSES: $14,456,314
FUNDRAISING
3
ADMINISTRATIVE
10%
EDUCATION & ANIMAL CARE 1
12,891,014*
2
ADMINISTRATIVE 2
1,396,714*
FUNDRAISING 3
168,586*
1
EDUCATION &
ANIMAL CARE
*Includes capital improvements to the R.O. Jacobson Education
& Animal Care Facility
89%
1%
ENHANCING CLEARWATER & PINELLAS COUNTY’S
ECONOMIC DEVELOPMENT
Dolphin Tale, a #1 hit movie about Winter’s story at CMA, contributed
$241,305,407 to tourism revenue in Pinellas County.
Dolphin Tale 2, a sequel focused on Hope’s story and the mission of CMA, is
expected to have comparable economic impact after the release in 2014.
A facility allowing expanded impact of CMA’s mission to educate, rescue,
rehabilitate and release will attract more visitors from Florida, the U.S. and abroad.
A new aquarium WILL result in a significant increase in hospitality visitors in
Clearwater & Pinellas County.
A new aquarium will be an additional reason for tourists to book their vacations to
stay in Pinellas County and enjoy its beaches.
Downtown Clearwater location will have an increase of 1million new visitors during
business hours, rejuvenating the area’s businesses.
The construction, expansion and operation of the new CMA facility will bring a
significant number of new jobs to the area, both short and long term.
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FREQUENTLY ASKED QUESTIONS
Why are you building a new facility?
What will happen to the current facility?
CMA’s current facility, a 60-year-old waste
The current facility will continue to provide critical
water treatment facility, no longer meets the
space for intake, assessment, quarantine and
growing demands of our mission. Expanding to
rehabilitation. It will become a fully dedicated
two locations will allow CMA to accommodate
working hospital for marine life.
a significant increase in its animal rescue
and rehabilitation efforts. The new facility will
Does CMA receive funding from the
expand our efforts to inspire and educate, as the
Dolphin Tale movies?
increased number of visitors drawn by Winter
CMA receives no direct royalties from movie
and CMA through worldwide media coverage
ticket sales and did not profit directly from movie
and the Dolphin Tale movies will be able to better
production. Dolphin Tale and Dolphin Tale 2 have
view every aspect of rescue, rehab, release and
been extraordinary vehicles to raise awareness
research. The current facility will provide critical
about CMA, our mission and our resident
space for intake, assessment, quarantine and
animals, particularly Winter and Hope, on a
rehabilitation.
global scale, resulting in dramatic increases in
attendance and sales. Families from all around the
Why downtown Clearwater?
world have learned more about animal rescue,
The downtown location will have a “game
rehabilitation and release as well as marine life
changing” economic impact for the city, providing
conservation due to the success of these films.
a destination of pride for our community and a
stimulus for restaurants, shops and downtown
What would the aquarium do if Winter and/or
commerce. The current Clearwater City Hall
Hope died?
property provides optimal animal care benefits
The legacy created by Winter and Hope will
due to the proximity to salt water and being on a
continue to touch the lives of the families who
high bluff.
visit CMA for decades to come. The amazing
stories of their successful rehabilitation are only
What will the new facility include?
two of the many tales of triumph that will continue
Our new facility will provide state of the art
to be the mission of CMA moving forward.
habitats and exhibits for our current residents and
Inspiring families through insightful exhibits
future non-releasable marine animals, designed
and educational entertainment will continue to
to educate and immerse patrons in our mission of
generate the interest required to support both our
marine life rescue, rehabilitation and release.
mission and the facilities.
BUILDING HOPE NAMING OPPORTUNITIES
GROUPING
LOCATION
LIFETIME RECOGNITION
General
Venue
$15,000,000
Dolphins
Dolphin Complex
$7,500,000
Dolphins
Main Dolphin Pool
$2,000,000
Event
Community Center Multi-Function Room
$2,000,000
General
Theater
$2,000,000
General
Dolphin Tale Experience Exhibit
$2,000,000
Coral
Coral Reef Lower Level
$1,000,000
Coral
Coral Reef Upper Level
$1,000,000
Dolphins
Dolphin Husbandry Pool (3)
$1,000,000
Dolphins
Dolphin Pool Perimeter Deck
$1,000,000
Event
Sunset Deck
$1,000,000
General
Educational Lobby
$1,000,000
Pelican
Aviary and Everglades Outdoor Exhibit
$1,000,000
Dolphins
Dolphin Pool Husbandry Access Platform Main
$750,000
Education
Kids and Toddler Children's Area
$750,000
Event
Function Space 1
$750,000
Event
Function Space 2
$750,000
Event
Function Space 3
$750,000
General
Food Market Place
$750,000
Fish
Stingray Exhibit with Dolphin Tale Houseboat
$750,000
General
Gift Shop
$500,000
General
Surgical and Research Suite
$500,000
Otter
Otter Habitat
$500,000
General
Roof Top Terrace with Green Space
$500,000
General
Pierce Street Promenade and Entrance
$500,000
General
Administrative Wing
$350,000
General
Animal Rescue Hospital Exhibit
$350,000
Fish
Mixed Species Exhibit
$350,000
General
Waterside Lobby and Entrance
$350,000
Dolphins
Dolphin Pool Platform (3)
$250,000
Dolphins
Dolphin Pool Viewing Windows from Function Room (2)
$250,000
Event
Catering Kitchen
$250,000
General
Interactive Educational Exhibits (2)
$250,000
General
Ticketing Office
$250,000
General
Loading Area
$250,000
General
Life Support System Viewing Rooms (2)
$250,000
General
Theater Lobby and Entrance
$250,000
General
Tree Top Boardwalk
$250,000
Turtle
Turtle Habitat (6)
$250,000
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UPPORT
VOLUNTEERS
CMA’s mission is supported by more than 500 highly
committed volunteers who donate thousands of hours of their
personal time. For them, CMA is both a passion and a family,
and it shows in the positive and uplifting atmosphere of
education and teamwork they create at the aquarium daily.
IN 2013
158,243
VOLUNTEER
HOURS
JEFF BRUNELLE
Volunteer of the Year
PLEASE DONATE TO BUILD HOPE NOW.
CAMPAIGN COMMITTEE
Frank Hibbard - Chairman
John Draheim
Phil Beauchamp
Linda Griffin-Keliher, Esq
Nathan Hightower, Esq
Rowland Milam
Charlie Rutz
Lee Behensky – Staff Liaison
MAKE A GIFT
Contact the Development Office
Lee Behensky at 727-441-1790 x233
Email: lbehensky@cmaquarium.org
Donations can be made through cash gifts, annual pledges or planned gifts.
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Clearwater Marine Aquarium (CMA) is a 501(c)(3) non-profit organization. A COPY OF THE OFFICIAL REGISTRATION AND
FINANCIAL INFORMATION MAY BE OBTAINED FROM THE DIVISION OF CONSUMER SERVICES BY CALLING TOLL-FREE (800) 453-7352
WITHIN THE STATE. REGISTRATION DOES NOT IMPLY ENDORSEMENT, APPROVAL, OR RECOMMENDATION BY THE STATE.