Marketecture - Creative Marketing Alliance

Marketecture
™
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•
ASSESSMENT
•
RESEARCH
Marketecture is CMA’s innovative proprietary process which
helps a variety of organizations navigate industry trends
and market forces, forming a battle plan for moving minds
and market share.
•
STRATEGIZE
•
•
PLAN
EXECUTE
•
MEASURE
Interactive meeting facilitated by
External validation of
Marketing team at CMA evaluates
Tactical Marketing Plan outlining
Implement Tactical Marketing
Ongoing evaluation of the
CMA to evaluate an organization’s
assessment findings.
the results of the Assessment
tactical recommendations with
Plan and agreed to timeline.
marketing program.
and Research Phases to develop a
timelines for execution and
customized marketing strategy for
associated investment levels.
marketplace and its position within
the market.
(Optional component)
an organization.
Components
Components
Components
Components
Components
Components
• CMA Preparation
• Primary Research
• Define Target Audiences
• Define the Brand
• Create the Brand
• Utilize Established Metrics
• Vision and Mission Review
• Secondary Research
• Establish Goals and Objectives
• Recommend Positioning
and Messaging
• Execute the Selected Tactics
• Adjust the Program as Needed
• Key Messages Review
• Formulate Strategies
• Perceptual Mapping
• Identify Marketing Tactics
• Competitive Mapping
• Establish Marketing Budget
• Establish Creative Direction
• P romote and Maintain
the Brand
• Provide Tactical Descriptions
• Create Marketing Timeline
• Competitive Analysis
• Provide Investment Figures
• BCG Portfolio Analysis
• S.W.O.T. Analysis
• Environmental Scan
E X P E C T
R E S U L T S
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Represents Proprietary Information of CMA.