Media Pack - Horsemart

Media Pack
‘‘
After
three weeks of
advertising my
pony she went
on trial and was
brought shortly
afterwards by a
lovely family and
has settled in well.
Brilliant!
Horsemart
Horsemart.co.uk launched in 1998 and is currently the number one equestrian
website in the UK for buying and selling horses, horseboxes, trailers, tack and
other equine goods and services, with over 5,500 live ads online.
The site pulls an impressive 110,000 unique visitors and 2.5 million page
impressions each week – figures that are continually growing.
Horsemart.co.uk remains in the top spot ahead of competitor equine sites, and is
consistently winning the Hitwise Top 10 Website award on a quarterly basis, for
the Shopping and Classifieds category.
In addition to the website we also have a hugely successful national monthly
magazine called National Horsemart.
Kathrin Wills
Horsemart Media Pack
Page 1
Horsemart vs our competitiors
By advertising on Horsemart.co.uk you
can rest assured that this website is
used by more people than any other
equestrian website.
As you can see, not only is our market
share larger than the other main
equestrian websites, but our monthly
visits figure outperforms them by a
significant amount.
This means that literally thousands
more people will see your advert on
Horsemart.co.uk than if you advertise
on the other sites.
Compared to these other equestrian
websites, Horsemart.co.uk has:
95,820 more visits than
horseandhound.co.uk every month
292,109 more visits than
horsequest.co.uk every month
321,825 more visits than pcuk.org.
uk every month
453,022 more visits than
horsedeals.co.uk
And the secret behind our success?
Well there are several, but the main
one that brings people back time and
time again is our content. Horsemart.
co.uk is a marketplace for equestrian
enthusiasts, with thousands of horses,
ponies, and related products and
services advertised.
This means that people are visiting
the site specifically to browse, search
and buy. With websites such as
horseandhound.co.uk. for example, it is
more likely that they are visiting for the
editorial content – buying is not their
primary intention.
Our visitors are looking to buy and will
therefore be much more open to seeing
your advertising and marketing.
This is a huge benefit to you – you are
already preaching to the converted.
Rank
Website
Sue, Cheshire
%
1
32.36
2
horseandhound.co.uk
25.47
3
horsequest.co.uk
13.53
4
pcuk.org
7.77
5
horsedeals.co.uk
5.81
Equine sites market share:
Jan 08 to Jan 09
n horsemart.co.uk n horseandhound.co.uk n horsequest.co.uk
n pcuk.org n horsedeals.co.uk n adhorse.co.uk
Horsemart Media Pack
‘‘
After placing
my advert on
Horsemart, I had
lots of interest and
the first person
who came to
view my horsebox
purchased it.
Horsemart is great
value for money - I
will certainly use it
again.
Page 2
‘‘
Because of
Horsemart, we
were able to
sell Spike easily
and able to vet
the people who
wanted to view
him. We have
brought our new
pony off Horsemart
as well, Horsemart
gave us excellent
service every time.
Nicola Walker-Voss
Our Users
Horsemart.co.uk attracts a huge
amount of equestrian enthusiasts –
far more than the other equestrian
websites – and importantly, it attracts
the audience you want to target.
Hitwise offers independent competitive
intelligence for online marketing.
A high proportion of our users belong
to the group known as ‘Greenbelt
Guardians.’ They live in rural
communities own their own farms and
land which have a high value attached
to them and continue to work on this
land.
These tables demonstrate exactly who
our users are, based on age range,
gender, social class and geographical
region.
The 2006 National Equestrian Survey
found that with equestrian enthusiasts,
women outnumber men on a ratio of
three to one – as you can see from our
demographics, this is reflected in our
users too. The NES also found that the
25-44 age group has seen the largest
growth, again this is demonstrated by
our figures.
According to research from Hitwise,
using MOSAIC lifestyle data, our users
have the following indicators:
They have the average household
income of more than £50,000 per
annum
In conclusion, users of Horsemart.
co.uk are exactly the people you want
to be speaking to.
They have more than two cars in the
household
Hitwise offers independent
competitive intelligence for online
marketing.
A high proportion of them work
within the agricultural industry or
within private sector companies
Many of them work at managerial
or directorial levels within their
industries
We have used this research into the
site to determine who the average
Horsemart.co.uk user is.
30.65%
USER
AGE
26.81%
18.54%
15.47%
8.54%
Online classified rates
Online only
(30 days)
Single
column advert
Double
column advert
Horses for sale
From £15
From £30
From £40
Horseboxes for sale
From £15
From £30
From £40
Other sections
From £12
From £30
What’s included in the packages?
Horsemart Media Pack
Page 3
Female
61.94%
Male
38.06%
‘‘
Thank you very
much for your
excellent service.
We had a huge
response to our
advert and could
have sold the horse
many times over.
Using your service
was completely
hassle free and
excellent value for
money. I would
definitely use the
service again and
will recommend
you to friends.
Many thanks.
MALE/FEMALE
RATIO
Users per
region
Karen Hatch
Online only (30 days)
Up to 5 photos
Online for 30 days
You can amend or stop your advert at any time
Single column advert
From £30
Online and advert in National Horsemart
Double column advert
From £40
Online and advert in National Horsemart
Horsemart Media Pack
Page 4
‘‘
Excellent way
of selling. I have
previously sold
through Horsemart
because of the
countrywide
accessibility and
will do so again.
Carol Gorman
Online Trade advertising
Horsemart.co.uk and Ponymatters.com present the ideal advertising platform for
the equestrian market, with advertising packages designed to generate response.
Banners
Used to drive traffic direct to your own website. Situated at the top of the site,
it is the first thing visitors see. Banners are based on a rotational basis with a
maximum of five advertisers.
From £800 per month – size: 468x60 pixels
Side button
Situated down the right-hand side of the site, these buttons are rotated amongst
10 advertisers and offer great exposure for your company.
£300 per monthhomepage – size: 125x125 pixels
From £150 per month run of site (excl. homepage) – size: 125x125 pixels
Skinny banner
This runs across the page and is rotated amoungst five advertisers maximum.
£500 per month homepage – size: 980x35 pixels
£300 per month run of site (excl. homepage) – size: 980x35 pixels
Category Sponsorship
All of our categories are available for individual category sponsorship.
468 x 60 banner £495
Video category sponsorship
Sponsorship of Video Ads category link on the home page.
£1,000 per month
Forum sponsorship
Sponsorship of the entire forum, 468x60 banner.
£400 per month
PDF brochure download
Manufacturers have the ability to upload a brochure of their stock for users of the
site to download.
£600 per year
Lineage links
Text links to websites for manufacturers.
£100 per month
Please contact us for more information about these deals
Horsemart Media Pack
Page 5
Email advertising
eNewsletter
The Horsemart.co.uk enewsletter is circulated on a bimonthly basis to 32,000
equestrian enthusiasts who have opted in to receive it.
Banners
These are 468x60 pixels in size and are situated along the top of the newsletter –
they offer great impact.
£350 per newsletter (top banner)
£300 per newsletter (middle banner)
£250 per newsletter (bottom banner)
Solus sponsorship
Available for you to take all advertising spots across the enewsletter.
This option offers unrivalled exposure in order for you to push your brand
forwards, whilst being affiliated with the equestrian industry’s leading website.
£750 per newsletter (not including featured ads)
Featured ads
These appear along the left hand side of the email.
There are a maximum of four available per newsletter.
£200 each
Amy North
Sponsorship email
Targeted email branded and written to your requirements.
Sent out in association with Horsemart to our database of 33,000 recipients.
£1,000 per email
Horsemart Media Pack
‘‘
When I placed
my ad with you I was
reluctant to spend
any more money on
advertising having
placed much more
expensive adverts
elsewhere without
reply. However i
am pleased to say I
would certainly use
Horsemart again. I sold
my mare to the first
viewer and following
that the response was
excellent! I received
well over 20 enquiries!
Thank you very much
Page 6
‘‘
Because of
Horsemart, we
were able to
sell Spike easily
and able to vet
the people who
wanted to view
him. We have
brought our new
pony off Horsemart
as well, Horsemart
gave us excellent
service every time.
Nicola Walker-Voss
Adclicker
Adclicker is the new pay-per-click advertising solution from Friday-Ad, and is
available on Horsemart.co.uk. Adclicker gives businesses the opportunity to
advertise online via our websites and reach new customers at a low cost and with
no risk.
Whether you’re a national company or small local business, Adclicker allows
you to reach new customers, leading to increased sales. Our location targeting
ensures you only pay to reach the customers you want to talk to.
Adclicker works by bidding on keywords associated with your business and
then displaying your ad listing whenever a website user searches against these
keywords. If the user clicks on your listing and visits your website, then you are
charged the amount bid for that keyword. If your ad isn’t clicked then you don’t
pay.
Keyword bidding starts from just 20p. There are no hidden fees or set up charges,
so every penny spent goes towards clicks. The number of keywords you can bid
on is unlimited so there is plenty of scope for attracting new customers.
Accounts need to be credited on a pre-pay basis. An initial deposit for £50 is
recommended to get your listing up and running. At 20p per click, that’s over 250
potential customers delivered straight to your website.
Visit www.adclicker.co.uk and click on self service to sign up today.
If you’d prefer to speak to an advisor, call 01273 837 807.
Stock listings
Signing up to Stock Listings on Horsemart.co.uk ensures breeders are seen by
thousands of potential customers every week. These tailored packages allow
dealers to advertise your horses for a fixed monthly fee.
Basic listing
Every horse is listed as a separate, searchable ad on Horsemart.co.uk
Each individual listing is linked to a dedicated deadlers page
Prominent email address and website links increae enquiries and deliver traffic
A report on the number of times a horse is viewed allows breeders to compare
response against sales made
£100 per month
Standard listing
As above, but allows for unlimited listings as opposed to the basic ten.
£200 per month
Enhanced listing
As above and also allows you to have similar horse ads on matching private ads.
£240 per month
Premium listing
As above and includes photo adverts (highlighted) at the top of the home page
and relevant sections.
£300 per month
These listing packages are also available for other types of business –
please ask for further details.
Horsemart Media Pack
Page 7
in joining
you and your pony to pony
matters - its free and easy
JUST LAUNCHED
The new online
pony community for
pony enthusiasts
Free to join now
ponymatters.com
Please
contact
Horsema
rt.co.uk
for
informatio
and n
advertisin
g
Horsemart Media Pack
Page 8
‘‘
>
After placing
my advert on
Horsemart, I had
lots of interest and
the first person
who came to
view my horsebox
purchased it.
Thanks Horsemart!
Sue from Cheshire
‘‘
Excellent
response from
people, my
phone hardly
stopped ringing.
Nicola Highfield
National Horsemart Magazine
National Horsemart offers a different proposition to the other equestrian titles, with
a blend of both classified advertising and editorial content.
The classified advertising offers over one thousand horses and ponies for sales
across all breeds and disciplines. The wide price range makes our magazine
relevant for both readers who are new to the equestrian world and for experienced
riders who are looking for competition or performance horses.
There is also a wide array of related advertising for horseboxes, trailers, 4x4s,
pets, jobs and equestrian property. Editorial content is in the form of features, live
interviews, tried and tested and much more. Horsemart.co.uk will also hold a 10
page on-line version of each months edition as a downloadable PDF promoting
the magazine.
The editorial content has been expanded greatly over the past six months with
emphasis on Horsemart Meets, Tried & Tested, Shopsmart with Horsemart and
international rider profiles. This has now made National Horsemart a magazine
that is bought to be read as well as browsed for the classified content.
Title summary
Publishing frequency
Monthly
Cover price
£3.50
Pagination
260 pages
Available from
WHSmith, Co-Op, Martins, McColls, RS McColls, plus other newsagents, leading
tack shops and equine retailers.
Target readership
Results from BETA’s National Equestrian Survey (2006) show that
demographically, equestrian participants are predominantly female (75%),
and aged 16-44 years (52%).
In terms of social class they are split fairly evenly across the broad groups of AB,
C1 and C2DE.
We would suggest that our target readership for National Horsemart reflects these
general trends, but doesn’t exclude those from the other groups.
Horsemart Media Pack
Page 9
March 2009
Stallions
£3.50
£3.50
AT STUD
MEET THE BOYS IN
COMPETITION
Win
a
lesson with
Maria
Eilberg
MEETS
MARY KING
1,590
HORSES
Shop smart
with Horsemart
+ FANTASIC
GIVE-A-WAYS
Dressage is
gymnastics
for horses
We spend a day
with Carl Hester
FOR SALE
INSIDE OVER 2,780 HORSES ONLINE AT WWW.HORSEMART.CO.UK
Advertising Rates
Cost per insertion
Size
Full page
Half page
Quarter page
Eighth of page
ROP
£515
£260
£210
£85
Classified
£350
£210
£130
£70
Sadie & Wendy Osborne
Category sponsorship also available
Page specific
Page 3, 5 or 7 +25%
Cover
Inside front cover, inside back cover or outside back cover
£750 per insertion
Leaflet insertion
£30 per thousand
Rates include colour, exclude VAT
Horsemart Media Pack
‘‘
We had lots of
phone calls and
she was sold almost
immediately Once
again thank you
very much.
Page 10
Contact
To find our more about how advertising with Horsemart can help push your
business forward, please contact our friendly sales team.
Horsemart supports
Saddle Up and
Hope in the Valley RDA
Horsemart Head Office
Tel: 01273 837 807
Fax:
01273 837976
Email: sales@horsemart.co.uk
Web: www.horsemart.co.uk
Mail: Horsemart, London Road, Sayers Common, West Sussex BN6 9HS
The Horsemart team:
PR and Editorial 01273 837703
Jo Metcalfe editorial@horsemart.co.uk
Web advertising 07766 736886
Claire Allmett, Fiona Raitt
Business advertising 01273 837807
Tracy Potter, Di Jarman
Private advertising 01273 837807
Tracey Large, Sam Kelly
Customer Service 01273 837807
Laura Stonham
Art and production
Jessica Baldwin
Deadlines
Display advertising and editorial deadlines are always two months prior to the
month of issue. For more information please contact us.
.com
Published by Friday Holdings Ltd, London Road, Sayers Common, West Sussex,
BN6 9HS. Distributed by MMC, 01483 211222
Horsemart Media Pack
Page 11