release


FOR
IMMEDIATE
RELEASE
–
February
2011
Polartec
NeoShell
Liberates
Veterans
of
Adventure
Most
Breathable
Waterproof
Fabric
On
The
Market
Polartec,
LLC,
the
leading
manufacturer
of
performance
fabrics,
introduces
Polartec®
NeoShell®,
the
most
breathable
waterproof
fabric
available
on
the
market
today.
Polartec
NeoShell
will
appear
in
Fall
2011
collecNons
from
some
of
the
best
outdoor
apparel
brands
in
the
world
including
66
North,Mammut,
Marmot,
Montura,
Rab,
The
North
Face,
Vaude
and
Westcomb.
“Polartec
has
offered
the
most
complete
layering
system
of
performance
fabrics
for
decades
and
now
we
can
add
a
truly
revolu:onary
waterproof
breathable
solu:on,”
states
Polartec
president,
Andy
Vecchione.
“The
Polartec
brand
only
enters
categories
where
we
can
deliver
true
innova:on
and
breakthrough
performance.
Polartec
NeoShell
represents
a
massive
shiD
forward
in
all‐condi:ons
comfort.”
Unlike
most
hardshells
on
the
market
today
with
zero
airflow,
Polartec
NeoShell
allows
actual
air
permeability
(0.5
CFM
or
2
l/m2/sec).
Even
a
Nny
amount
of
air
permeability,
impercepNble
from
a
wind
chill
standpoint,
accelerates
moisture
vapor
transport
significantly.
While
tradiNonal
shell
fabrics
require
heat
and
pressure
to
build
inside
the
garment
before
the
membrane
begins
to
work,
Polartec
NeoShell
breathes
acNvely
thanks
to
an
exclusive
sub‐micron
fiber
membrane
with
unprecedented
air
permeability.
This
new
fabric
yields
compeNNve
scores
on
tradiNonal
waterproof
breathability
measures
like
RET
and
MVTR.
However,
these
outdated
staNc
tests
also
yield
some
bizarre
results
that
are
completely
counter
to
real
world
observaNons,
like
hardshells
are
supposedly
more
breathable
than
200
weight
fleece.
Polartec
is
encouraging
the
industry
to
use
a
test
that
more
closely
emulates
real
world
experience
in
the
Dynamic
Moisture
PermeaNon
Cell
(ASTM
2298).
This
is
a
test
acNvely
used
by
the
United
States
Military
to
evaluate
fabrics
because
it
more
closely
predicts
actual
user
experience.
Polartec
NeoShell
will
be
available
in
a
range
of
combinaNons
including
super
lightweight
flat
tricot
backed
styles
to
luxurious
high
loa
backs
with
extremely
durable
woven
face
fabrics.
Most
versions
offer
excellent
stretch,
so
much
so
some
apparel
brands
will
merchandize
Polartec
NeoShell
as
a
“waterproof
soa
shell”
while
others
place
the
fabric
squarely
in
their
“hardshell”
collecNons.
The
new
hydrophobic,
microporous
polyurethane
membrane
truly
offers
the
best
of
both
worlds.
“Polartec’s
heritage
of
successful
product
innova:on
makes
it
possible
for
our
brand
to
enter
the
waterproof
category.
This
launch
comes
on
the
heels
of
the
incredibly
successful
introduc:on
of
Polartec
Power
Shield
Pro
that
won
three
“Gear
of
the
Year”
awards
this
fall,”
states
Nate
Simmons,
global
director
of
marke:ng.
“We
are
overhauling
expecta:ons
for
outerwear
performance
and
crea:ng
a
much
drier,
less
steamy
experience
for
technical
users.”
A
proposito
di
Polartec:
Polartec,
LLC
Polartec,
LLC
is
the
developer,
manufacturer
and
marketer
of
Polartec®
performance
fabrics.
Polartec®
products
range
from
lightweight
wicking
base
layers,
to
insula:on
layers,
to
extreme
weather
protec:on
and
are
u:lized
by
the
best
clothing
brands
in
the
world.
In
addi:on,
Polartec®
fabrics
are
used
extensively
by
all
branches
of
the
United
States
military
including
the
Army,
Navy,
Marine
Corps,
Air
Force,
and
Special
Opera:ons
Forces.
For
more
informa:on,
visit
www.polartec.com
Info:
Spring
PR
Ltd,
tel.
01249
750819
‐
Stephanie
Briggs,
stephanie@springpr.com