Jayden Borrowdale

PROPOSED BUSINESS PLAN FOR
BORROWDALE BROOKE
EXECUTIVE CLUSTER HOUSES
CONSTRUCTION IN
BORROWDALE
JAYDEN HOLDINGS
Main office
Cecil house
2nd floor
Cnr 3rd / Jaison Moyo
Harare
CSC Complex; Block 1
174 Glen Eagles Rd
Harare
Contact details:
REQUEST
Jayden Holdings request for investment money worth $31, 000, 000,00 (Thirty
One million united States Dollars Only) for the construction of Executive House in
Borrow dale Brooke.
CONTACTS
Mr. Tawanda Chinodya:
Office land :
Email Add :
WEB SITE
+263 772 977 877
+263 864 405 709
tawanda@jaydenholdings.com
: www.jaydenholdings .com
TABLE OF CONTENTS
Executive summary and business description…………………………………….1
Brief history……………………………………………………………….....1
Company industry…………………………………………………………....1
Legal structure……………………………………………………………….1
Employees……………………………………………………………………2
Mission statement……………………………………………………………2
Jayden's products and services………………………………………………2
Current and future goals……………………………………………………..3
Product……………………………………………………………………………..4
Competitors………………………………………………………………….4
Marketing plan……………………………………………………………….5
Benefits to the nation and the customers……………………………………5
Finance………………………………………………………………………………5
EXECUTIVE SUMMARY & BUSINESS DESCRIPTION
BRIEF HISTORY OF JAYDEN HOLDINGS
Jayden Holdings was founded by two Directors possessing vast and diverse business
skills. The two have got great exposure to a variety of trades. Their eagerness to excel
has seen them managing a firm that's belonging in various sectors of the Zimbabwean
economy. Jayden Holdings is currently based in Zimbabwe but it's just a matter of time
before it spreads its wings globally. Jayden is not only about profit making but also about
providing a social responsibility to the nation
COMPANY INDUSTRY
Jayden Holdings belong to various local industries, hence having many departments
namely:
? Jayden Motors
? Jayden Properties
? Jayden Consultants
? Jayden Supplies
? Jayden Fashions
? Jayden Kitchenware
? Jayden Construction
? Jayden Miners
? Jayden Orphanage
? Jayden Marketing
? Jayden designers
? Jayden cellular
? Jayden baby Wear.
LEGAL STRUCTURE
Chigwanda Legal Practitioner represents Jayden Holdings as far as legal matters are
concerned
Suite 7,2nd Floor Gloster Court
142 Samora Machel Avenue East
Harare
EMPLOYEES
CEO
Director
Personal Assistant to the CEO
Business Development
Consultant
Accountant
General Manager
Sales Manager
Messenger
Sales and Marketing
:
:
:
:
:
:
:
:
:
Mr. Tawanda Chinodya
Ms. Tafadzwa Haparari
Ms.Ruth Matiza
Ms., Gamuchirai Myanga
Mr. Tawanda Chigovanyika
Mr. Thomas Chinodya
Ms. Yvonne Mponda
Mr. Gamuchirai Matare
Ms. Tarisai Haparari
MISSION STATEMENT
Jayden promises to be a partner of all authorities in an effort to add value to the country and as well
as provide world class business infrastructure.
JAYDEN'S PRODUCTS AND SERVICES
The company is involved in many sectors of the economy from profit making to social work. Jayden has
got many products and services that has seen it stretch its wings in every industry in the local economy, here
are the branches of Jayden and the products/services they have to offer
Jayden motors – this department has got a garage under it which offers brand new cars and second hand
cars. We provide state of the art and quality cars that are a direct import from the UK. Jayden motors also
has got a wing that specializes in the serving and supplying of motor parts. The motor garage provides
competitive prices that make customers stick to our products and services.
Jayden Properties – Jayden offers property evaluation services through this wing. Jayden properties is a
premier real estate development and management company with a highly acclaimed reputation for creating
exceptional residential communities in the most desirable settings locally. We manage real estate for our
clients and provide quality services for them in terms of letting these real estates.
Jayden Consultants – Jayden helps organizations improve on their performances primarily through the
analysis of their existing organizational problems and development of plans for improvement. We have
experts who have the knowledge of our Zimbabwean and regional markets and that helps us in forecasting
and thereby being able to be of help to other businesses.
Jayden Supplies – the organization supplies a lot of products from groceries, input materials for construction work,
agricultural inputs, stationery needs etc. our supplies are mainly imports and our prices also competitive making us
one of the biggest suppliers around.
Jayden Fashions – our company has got connections with world class international designers based in
Europe, thus being able to supply the nation with a cut above the rest as far as fashion is concerned.
Jayden wear comprises of casual to formal both for men and women.
Jayden Kitchenware – Jayden state of the supplies of kitchenware. These supplies are imports from
our neighboring SADC countries. Our vision is to supply quality and yet affordable range of
kitchenware to specific retail market segments.
Jayden Construction – our organization is providing one of the most competent construction
companies the country has seen. Construction being the major activity that Jayden is involved in surely
sees us providing the best in terms of quality. Jayden constructs business centers, malls, company
buildings etc
Jayden Marketing – our organization is committed to providing marketing services into the local
market, most local businesses believe in doing their own marketing but Jayden marketing is trying to
change all that. We sell your products to the rest of the world and make you concentrate in doing g what
you do best while we do all we can to increase your turnover
Jayden miners – Jayden miners intends to engage in mining different minerals from diamonds, gold
etc. it is our intention to bring out the best in the country's resources. We believe that by doing so we will
increase the country's GDP and thereby improve our living standards
Jayden Orphanage – we believe that as an organization that strives for success it is also our duty to
provide a social responsibility to the nation, Jayden orphanage is a place that is dedicated to give
children a hopeful future, the orphanage is under Jayden but it is every person's responsibility. We
receive donations from well-wishers and international donors for the up keep of the innocent souls.
With the help of the lord they we will succeed
CURRENT AND FUTURE GOALS
Jayden Holdings is an organization of excellence and we strive for perfection. Our main aim is to gain a
large chunk of the market share as far as all the industries we are in are concerned. Our goal for the mean
time is expansion and slowly but surely penetrating into the local markets. Jayden is an organization
that has the required expertise for it to be one the biggest competitors in the local markets so we have the
strengths dominate
In the mean time we wish to build strong relationships with our clients so as to create lasting
partnerships with them. Good relationships with clients create a going concern to the company. As with
any organization building strong client relationships is always the first step. After building a strong
client base our goals will shift to developing a body of work and establishing a positive reputation this
goal is important because it moves beyond establishing the business and provides a basis for future
work which can serve as an example for even more profitable and ambitious business transactions and
projects.
PRODUCT
Paradise Palace is situated in Borrowdale in a prime position in the edge of the Harare's prestigious Northern suburb
Borrowdale, 18kms out of the city Centre. It is close to the Sam Levy's shopping Centreand Brooke Spar which is
the main shopping area for people living in the Northern Suburbsdue to safe parking. The palace is also well placed
for local schools having Heritage primary and secondary schools and Harare International School close by.
This will be a splendid and exclusive development with eighty executive cluster house with Maculate English style
whilst incorporating the luxury features to be expected in the contemporary property. The 28 acre land can
incorporate 80 executive houses but with the approval of the local council up to 85 houses can be constructed. The
land is sitting on a well vegetated area that could be a nice view after the construction has been done. The land is
sitting on top of +/- 25000 gallons of water which makes it secure as far as the sanitation is concerned.There is a dam
in the area that has fish in it.
Each house will be built in a compact private garden surrounded by a garden. An irrigation system is available so
the gardens and lawns in the area will have sufficient water supply. It would be necessary to build a wall around the
site for security reasons though it's a place of high security. There is also a backup power supply of 110kw times 2.
One executive house will have 4bedrooms, having the main bedroom, the second bedroom, the third bedroom and
the study which can also be made into an extra bedroom. The main bedroom has got an en–suite. There is also the
living room and the dining and the kitchen, surrounding the living room is a well decorated patio, the main house
only is sitting on 200 square meters. There is also 75 square meters of a double garage jus joined to the house
through the scullery and the pantry, the staff quarters are also joined there. Outside the house is a guest parking area
which can accommodate up to 3 cars.
These Executive clusters are an up market development hence could fetch more according to the value, Jayden
holdings has contracted with Yakani construction to construct the development. Yakani construction has been in
business for years their reigning starting from the mid-20th Century andthey are still going strong
COMPETITORS
In the construction industry competition arises on the side of the constructers not on the side of the sellers. What
then can be talked about concerning the competition is the market for houses. The market for houses locally is
growing and it's not much of a bigger deal selling houses, especially new houses because they are the ones which
have the greater demand, some are even sold before construction is finished. The good thing about this project is
that we have analyzed the market and have realized what the consumers want so we are basically constructing what
is being demanded hence we can be able to sell them will not be a problem.
MARKETING PLAN
Jayden holdings are a huge company as mentioned before we are engaged in different industries with the marketing
being one of the industries we are involved in. Jayden marketing will be concerned with marketing the cluster
homes; this would be done through the local media, the television,the internet and also through business seminars.
It is actually our belief that these houses will be sold before even they are finished.
BENEFITS TO CUSTOMERS
Paradise palace is situated in a friendly environment that is well vegetated and has got a lot of water below
it, its nearness to the best local schools and the best shopping center makes one of the places that every
person would want to be. It's a one of its kind in the Brooke with other places with such structures being
found in up market places Reitfontein and Borrowdale Brooke. The clusters also are secured in a place the
best security as far as all the densities are concerned and that's one major factor that is important when it
comes to cluster houses.
The construction of the garden flats will be done by Yakani Construction and it will take up to six months for
the whole construction to be completed
FINANCE
The 28 acres land is going for $7,000, 000, 00(Seven Million United States dollars only), and at least 80
clusters House can be built on that land
Unit cost price of land= total cost of land / number of clusters
$87, 500, 00
= $7,000, 000, 00 / 80 houses
So the unit price of the land per each cluster house is $87,500, 00
The land can be resold for $120, 000, 00 per each unit yielding a profit of $32, 500, 00 per unit before any
construction has been done
Total profit of reselling the land = $32, 500, 00 x 80 Units
= $2,260, 000, 00 which is a 30% return on investment
EXECUTIVE HOUSE PRICING
Selling
Building
Outside
Infrastruct Total cost
Selling
Profit per
price for
price
buildings
ure cost
price per
price
unit
unit
perunit
370,000,00
450,000,00
land/unit
Executiv
120,000,00
costs
300,000,00
20,000,00
50,000,00
houseuni
to
tary
Total for
80 units
9,600,000,
24,000,000
1,600,000
4,000,000
29,600,000
81,000
to
500,000,00
130,000
36,000,000
6,400,000
to
to
40,000,000
10,400,00
Total cost for the project
Total revenue =
= $29,600,000,00
For the plan A
For the plan B
=$36,000,000,00
=$40,000,000,00
The profit for Executive houses
For the plan A
For plan B
= $6,400,000,00
=$10,400,000,00
N/B
Jayden holdings after the project will take 30 percent of the total profit.
30Percent for the Plan A
30 Percent for the Plan B
=$1,920,000,00
=$3,120,000,00
The investor will remain with a profit of:
Take home ( investor) for plan A
Take home for Plan B
=$4,480,000,00
=$7,280,000,00
Plan 1
Plan 2