FOR STUDENTS These pages entice young readers to get into the

IN Magazine
Contents
 Overview of IN Magazine
 Editorial Content
 Opportunities
IN Magazine – General Overview
 Launched on 8 January 2005, IN magazine is
targeted at secondary schools.
 Read by students from more than 90 subscribing
schools . Avg no. of readers per week: 33,276**.
 Average copies per issue: 45,314 (2012)
 Distributed free with The Straits Times every
Monday to schools which subscribe to more
than 50 copies of The Straits Times every week.
 IN was awarded the 2010 World Association of
Newspapers Young Reader Prize in the Newspapers
In Education category by the World Association of
Newspapers and Publishers.
Source:
** Inhouse survey 2012
Source:
** Inhouse survey 2009
IN Magazine – Editorial Overview
 The Straits Times' educational supplement for
secondary school students.
 IN represents Singapore's youth. It has a lot of
information they need, on topics they care
about. Their opinions count and they can be
heard too.
 Entertaining and intellectually stimulating, IN is
rich with news articles that are written from a
young person’s perspective. It has its finger on
the pulse on youth trends and features regular
contributions from student writers.
 IN's product pitch - to educate, interest and engage
the young in current affairs, news, and the English
language, adding value to their general knowledge
at school.
IN Magazine - Meeting Readers’ Needs
 To engage more youths, IN looks at their online social
networking trends, while offering them greater scope to
develop their analytical skills through lesson activities
pegged to the news. These elements are designed to
prepare students for their ‘O’ and ‘N’ level English
exams, and to improve their comprehension, reading,
writing and oral abilities.
 The subscribing schools’ student readers automatically
become part of The Straits Times Media Club, which
meets frequently to learn reporting techniques, media
literacy and understanding of the news business.
 Students who join the IN Crowd - its
student council working closely with
The Straits Times reporters, regularly
contribute opinions and ideas to the
magazine. In the classroom, IN is
designed to add value to lessons,
and an aid to teachers.
IN - Editorial Content
FOR STUDENTS
These pages entice young readers to get into
the habit of reading, and build their interest in
current events.
 INTERESTS – Features 10 trend columns each
week, from student reporters, who give their take on
music, movies, online and offline lifestyles.
 SINGAPORE – A round up of news/current events
that occurred in Singapore, to give them a grasp of
what is happening on their home turf.
 IN THE WORLD – A round up of world events,
with a lead article each week that explains the most
impactful piece of news, and its significance.
IN - Editorial Content
FOR STUDENTS
These pages entice young readers to get into the
habit of reading, and build their interest in current
events.
 IN THE SPOTLIGHT – Top entries for students’
photography, as well as a critique of their pictures
from a Straits Times expert.
 IN DEPTH – Big youth trend story that anchors
the magazine, on everything from growing pains
to going green.
IN - Editorial Content
FOR TEACHERS
Material in these pages, towards the end of the
publication, will focus on using The Straits Times as an
authentic source to prepare for exams, improve English
and media literacy.
 LIT & LEARN– IN's resident teacher showcases extracts
from poems, prose and plays while explaining literary
techniques to readers.
 PERSONAL ASSETS - Articles rich in teaching points are
examined through in-depth focus on values that develop
character and citizenry in students.
 IN THE STRAITS TIMES – Timely, current events-based
classroom lessons geared towards teaching media literacy,
comprehension and using material based on the same-day
Straits Times broadsheet. Targeted at helping students at a
foundational and middle ability level.
IN - Editorial Content
FOR TEACHERS
Material in these pages, towards the end of the
publication, will focus on using The Straits Times
as an authentic source to prepare for exams,
improve English and media literacy.
 THINKING – Teaches higher level analysis
based on The Straits Times’ articles. Will also
contain visual texts and photographs for Spoken
Interaction as resources for teachers for the new
EL syllabus.
 IN THE END - The back page of IN will
examine and explain an issue of interest, such
as youth gangs, with serialised graphics.
IN – Editorial Content
FOR ALL
IN is packed with features on topics that concern youths and issues they are
interested in. Lesson activities are pegged to articles from The Straits Times
to ground the students in current affairs knowledge.
 TRENDING NOW – Looks at what teens are doing online, the
latest online trends and teenagers‘ opinions about them. It will
also highlight a useful newly-released application or web site
that is popular at the moment.
 IN FOR A CAUSE - Puts the focus on young people doing
good in and out of Singapore, or new programmes that target
raising awareness about a cause for or by young people. To
cultivate social awareness and volunteerism in the young.
 IN THE ZONE – All about young people and their CCAs in
school, to showcase their talent and issues outside of the
academic environment.
IN – Value Added Activities
 Media Club activities: Activities bring students
into the newsroom to get insight to what journalism is.
Students can glean writing, interviewing and photography
tips from the journalists.
 Specialist workshops: Targeted workshops in areas such
as photojournalism or editorial cartooning, to give students
more hands-on exposure in journalism techniques.
 Teacher forums: Regular introduction workshops for teachers.
Partners such as the British Council will conduct these workshops,
showing teachers how to use the newspaper in the classroom and
creative methods of teaching English.
 Learning journeys: Take the students outside the classroom to
locations around Singapore. The objective is to bring topics such as
national education to life for the students, who will have to complete an
assignment at the end of the activity.
Advertising Opportunities
(with bulk buy component)
Sponsor staple pages in IN
 TrendINg Now – Internet, tech companies, social media, telcos
 IN For A Cause – Companies with big CSR efforts eg. petrol companies &
telco service providers
 Strip at bottom of page with their logo
 To give a related tip that meshes well with the topic
 HDB gave tips in the form of cartoons that were in sync with topic; CNB
gave tip-boxes
 Open to working with partners though ownership is with editorial. Client
may give some direction if it is relevant.
 Some staple pages may lend themselves to being spun off as books; eg.
Lit & Learn and ThINking
 Sponsorship can also culminate in an event
Advertising Opportunities
(with bulk buy component)
 Event/Equipment /Venue/Cash/F&B sponsors for events
 Eg. National Schools Newspaper Competition, Media Club
workshops, quarterly specialist workshops, etc.
 Eg. Consumer electronics camera brands could sponsor
equipment for specialist workshop on photojournalism or for
teams competing in newspaper competition
 ‘A Day In The Life Of’ series
 Series of sponsored pages on jobs in industries
 At least four insertions
 Examples of clients: casinos, hospitality,
technology, etc.
IN – Awards
 In 2006, The Straits Times’ weekly magazine for secondary schools, IN,
won a special jury commendation in the ‘World Young Reader Prize’
competition. The award is by the World Association of Newspapers and
News Publishers (WAN-Ifra).
 The award honours newspapers for outstanding marketing campaigns
and community actions which engage the young. WAN-Ifra represents
over 18,000 publications, 15,000 online sites and over 3,000 companies.
 In 2010, IN also garnered another ribbon in the ‘Newspapers In
Education’ category, awarded by the World Association of Newspapers
and News Publishers (WAN-Ifra).
Thank you
 For clarifications or more information, please contact:
 Ms Serene Goh / Ms Serene Luo / David Tan
 Tel: 6319 5321 / 6319 5224 / 6319 1005
 Email: Sereneg@sph.com.sg / serl@sph.com.sg /
davtan@sph.com.sg