media information

MEDIA
INFORMATION
A digital media platform from an
award winning publisher…
Competition is good…
A DIGITAL MARKETING SOLUTION
www.cycle-trade.net offers visitors a high quality website
which is easy to navigate and with content updated daily.
This ensures that our visitors have something new to read on
every visit while our advertisers benefit from high visibility.
Designed using the very latest web best practise our website
(www.cycle-trade.net) will offer anyone selling cycle related
products or services through retailers a superb online
advertising vehicle from which to promote their products. A
mobile optimised version is also available.
Having a great website is no good if no one knows about it.
That is why twice every week (Monday and Thursday) CYCLETRADE will send a high quality e-newsletter delivering the
latest news and features direct to our readers inbox with web
links to drive traffic.
A website
which is not
marketed will
get as many
visitors as the
moon
Social media will also play a part in our strategy and we will utilise all of the major social
media networks to engage with our readers on a regular basis.
EDITORIAL EXCELLENCE
In an age of information overload it is imperative that CYCLE-TRADE delivers well
written, topical and relevant content. We provide our readers with information which will
inform, educate and entertain them, ultimately helping them drive their revenues and make
more profit.
CYCLE-TRADE’s editorial policy is to be independent, inclusive and most importantly to
have real integrity.
We invite anyone operating within the cycle trade to submit product, company, people or
any other news items for consideration. We are also looking for opinion articles, company
profiles, product launch and event announcements and regular retail advice contributions.
We don’t care if you are not advertising with us. If your story is of interest to our readers we
will publish it!
News Review
Every month we will cover the latest new product launches, key industry news and take a
broader look at ‘Planet Cycling’ presenting an over view of the tour scene and what is going
on that could affect retail footfall and sales.
Market Reports
In-depth market reports, reviewing the product sectors that are relevant and offer profit
opportunities to the professional cycling retailer, will provide valuable insight. We will cover
all aspects of the equipment and apparel sectors as well as all other accessories, nutrition
and training and aids.
Interviews and Opinions
To engage the industry you have to feature the industry which is why CYCLE-TRADE will
interview and profile leading personalities from the supply chain, from manufacturers and
distributors to the retailers themselves sharing their views and giving recognition to their
achievements.
Success Stories
We feature case studies which share the secrets of successful retailers who have used and
introduced new features and techniques to sustain or expand their businesses in the ultracompetitive retail and online pressures.
Retail Skills
Our monthly Retail Skills column will contain expert business advice aimed at helping our
readers improve their operation through the use of the latest technology, better marketing
techniques, point of sale and store layout techniques and much more…
Contributors
Varied content and writing styles keep readers engaged and create interest which is why
CYCLE-TRADE will feature a number of different contributors each month.
Our editorial team aim to be as inclusive as possible and welcomes contributions
from the entire industry. All contributions wlll be reviewed for inclusion but the
editors decision is final. Send contributions to editorial@cycle-trade.net
PRICING & TECH SPECS
WEBSITE
All website advertisers benefit from a free e-newsletter
button free of charge as part of their package.
Specifications
PNG, GIF, Animated GIF, or JPG
No Flash files.
File to be as small as possible.
NEWSLETTER
A PEDIGREE OF SUCCESS
Swink Media has a publishing policy and strategy which works in delivering editorial
relevance and innovation combined with 100% market penetration.
A formula of proven success resulting in market leading publications and awards for
publishing excellence.
A team with a proven track record in B2B, retail and sports & leisure markets
CEO/Publisher Miles Bossom owns and operates an award winning media business which
specialises in the golf retail, telecoms and IT markets.
Our team has exceptional experience and understanding of client needs in the B2B and
sports & leisure markets and they are all hands on in ensuring CYCLE-TRADE takes your
message to your target market. Our team is experienced, enthusiastic and passionate about
producing the very best media products in the markets we serve.
Miles Bossom
Anna Wallwork
James Nicholls
miles@cycle-trade.net
anna@cycle-trade.net
james@cycle-trade.net
CEO/Publisher
Marketing Co-Ordinator
Designer
Head Office (Sales & Administration)
CYCLE-TRADE
Swink Media LLP, White House, Commercial Road,
Tunbridge Wells, Kent. TN1 2RR
Tel. 01892 538348
Fax. 01892 515724
Email sales@cycle-trade.net
winner