Sankalpa New - M . S . RAMAIAH INSTITUTE OF MANAGEMENT

A Biannual Publication of M. S. Ramaiah Institute of Management, Bangalore
For Private Circulation Only
January – June 2011
www
w.msrim.in/www.msrmi.in
Message From The Editorial Board
Contents
· Go Green Campaign
· Events – A Collage
· Recall 2011
As the New Year dawns giving rise to new hopes & aspirations, it is
heartening to note that this issue of 'Sankalpa' lives upto its
expectations with large number of contributions from the students.
Lots of pictures convey the significance of events that have taken
place.
The Summer Internship Program came as breath of fresh air as the
monotony of second semester ended. Out of the four walls of the
classroom the students heaved a huge sigh of relief as they were at the
threshold of long awaited corporate experience.
· Alumni Speak
· Inauguration :
PGDM (Auto.) 2011-2013
·
·
Workshop By NHRD
Faculty Paper
Presentation &
Publications
·
FDP, AICTE Visit,
Felicitation
·
Internet Marketing
·
Mystery Behind
Black
·
Ten Interesting Facts
About MBA
Ÿ
Yet again another batch of students has left the portals of this great
institution to join the corporate world. There is a bunch of wishes to all
of them & we are sure that they will do us, their parents & institution
proud.
Our commitment to share best practices & experiences to the readers
of 'Sankalpa' continues. We hope you will enjoy reading this edition
as much as we enjoyed putting it together.
sankalpa.editor@msrim.org
CONGRATULATIONS BATCH 2009-2011!
Companies that visited MSRIM / MSRMI Campus for recruitments between
January and June, 2011
Summer Internship By Our
Students
MSRIM & MSRMI's TEAM GREEN Brings – 'Go Green’
You can make that change; you are one of the billion people.
That's what inspired the students of MSR Management Institute who took initiative on 26th
January 2011 and organized 'Go Green'. The event organized on the Republic Day was
aimed to maintain sustainable environment by avoiding plastics & recycling wastes. Chief
Guest of the event was Mr. K. C. Raghu, MD, Pristine Organics. A quiz was conducted by
'The Green Team' and they gifted a plant to the winners which was apt to the green concept.
Later a volley ball match was held between the 2nd year & 1st year students. The seniors won
the match. In the evening the 'The Green Team' & the students formed groups and went to
different parts of the city to conduct the 'Green Campaign'. The objective was to bring
awareness among the youngsters & the people about the degrading environment & non over
use of non-biodegradable substances. Students prepared a questionnaire about various green
movements & on Union Republic of India. Questions were asked to the crowd and the
winners were awarded surprise gifts. Citizens of Bangalore shared valuable thoughts on how
to revitalize the garden city. The event photographs & videos were later posted on different
social networking sites.
M S Ramaiah Institute of Management
Mail: sankalpa.editor@msrim.org
Ph:‐ 080‐23608769/6909/8230, Fax 080‐23601974
Events At MSRIM/MSRMI – A Collage
M S Ramaiah Institute of Management
Mail: sankalpa.editor@msrim.org
Ph:‐ 080‐23608769/6909/8230, Fax 080‐23601974
Recall 2011
Recall - The Alumni Meet was organized
by MSRIM on 12th February 2011 at
Royal Orchid Resort, Yelahanka. There
was an overwhelming response from the
Alumni with more than 200 alumni
present at the meet. The event was a
grand success. It started with the keynote
address with our the then Dean
Dr. C S Thammiah addressing the
students from MSRIM / MSRMI alumni
asociation followed by the senior
faculties Prof. V Narayanan, Prof.
P u r n i m a R a m a s w a m y, P r o f .
Muralidharan, Prof. Savitha Rani and
Prof. Srikanthan addressing the crowd.
instrumental performance. Just to keep
all the alumni agile a spot game was
organized where many alumni cast a
spell with their energy levels. The
program was hosted by the brother sister
duo Abhilasha and Abhishek Thakur,
students of MSRIM. Vote of thanks
proposed by Akansha Mathur. The
Alumini Meet which will be entrenched
in student's mind for a long time ended
with a gala dinner. The Alumni meet
was successfully organized by
Prof. Swarnika Dixt and Prof. Meghna
Verma.
Nostalgia was in the air when the cake
was cut by the senior most alumni Mr.
Tejas Mathews (1995-97 Batch). Old
memories were refreshed when he spoke
about his past experiences in the college.
It was then the time for the students to
showcase their talents on stage, the first
being the group dance followed by a solo
song by our students. One of the faculty
members, Prof. Zawahir Siddique
enthralled the audience by an
M S Ramaiah Institute of Management
Mail: sankalpa.editor@msrim.org
Ph:‐ 080‐23608769/6909/8230, Fax 080‐23601974
Alumni speak
Hareesh S.
Pratyush Kumar
Planner P&G ASEAN
Starcom Communications
Singapore
Manager - Client Engagement
GreyB Consulting Services
(MBA-MKU Batch 2008-10)
“I walked into MSRIM as a Young,
Fun loving Boy and left as a
Matured, Responsible and Happy
Man." Thanks to all the faculty &
staff members for their love,
support and guidance. At MSRMI I
met people who were stranger to
me, but after 2 years they became
mentor, support & best of
F.R.I.E.N.D.S... I also loved being
the in house DJ for MSRIM /
MSRMI. Two memorable years
with amazing knowledge banks
(faculties) and great talents (my
batch
mates)....Out
of
my
experience
in
the
industry
(Research & Consulting) would
suggest that - don't be a jack of all
trade but have mastery over at least
one. During your time at MSRMI Identify your interest area, interact
more with faculties and share your
ideas with them and try to develop
your interest into your strength
which will help you move towards
the right direction at a much better
pace. Try to get the best out of
these 2 years at MSRIM - "party
hard & work harder". Its the best
place for both. Thanks a lot
MSRIM / MSRMI. I miss my
College Days.
PGDBM Batch 2006-08
MSRIM was a great learning
platform which just catapulted me to
the next level. The faculty were so
experienced and competent, thus
giving the students the best of class
education.
The state of the art
facilities gave the students the right
environment to become future
managers. Two years in MSRIM
would be one of the most cherished
times in my life. The time just flew
and by the last day we just did not
want to go from there.
Media planning is one of the
specialized arms of marketing
communication. Putting in simple
words the job of a media planner is
to optimize the client’s advertising
spends. This includes medium
selection, vehicle selection and
buying the media etc. Thus a clear
strategy has to envelop all the
actions taken by a media planner.
The building blocks for my career
have clearly come from the
marketing fundaments which I learnt
sitting in the last bench of
Ramanujam Hall. It's the well
wishes from the entire faculty that
has helped me in achieving little
success in my life.
M S Ramaiah Institute of Management
Mail: sankalpa.editor@msrim.org
Ph:‐ 080‐23608769/6909/8230, Fax 080‐23601974
Inauguration of
PGDM (Auto.) 2011-2013 on 27th June 2011
“The journey of a mile starts with a
single right step”. In my case, this right
step was the decision to participate in the
selection-process of MSRIM
Management Course. This desire and
aspiration resulted in an offer of
selection and finally admission into the
course.
Being a novice, on the very morning of
the Orientation-Program, I came with
lots of thoughts and expectations. The
moment, the lamp was lit by our ChiefGuest, Dr. Pallab Bandhopadhayay
(Director - HR, Citrix Systems, India), it
was like an enlightenment for me and
other students. Then after, a highly
enlightening session by the Chief Guest
,we had an opportunity to visit our
concerned departments, buildings and
faculties which were going to be the
most sought after destination for
learning and skills – enhancement for the
next 2 years. An orientation given by
Dr. Sandhya Anvekar, Head - Research
& Publications, and Dr. Asim
Bandhopadhyay made us to understand
RAJESH KUMAR SINGH,
PGDM (Auto.) – 1st Year
the M S Ramaiah group of institutions,
its legacy and operations. After
satisfying our taste-buds with a delicious
lunch, it was the time to know and meet
our mentors and seniors. Subsequent
sessions were delivered by the chieftrainer, motivator, Mr.Ramkumarr Seshu
of Born-to-win from Bangalore.
Subsequent days we all had an
opportunity to get trained under
renowned trainer and mentor, Mrs.
Linda of Break-Through, Bangalore.
This was the day of fun, play and attitude
building.
Bangalore was incomplete without a
group-trip to Bangalore-City. On our trip
to Bangalore-City, ISKCON-Temple
was very enthralling. Next halt on our
trip, welcomed us at Bannerghatta Zoo
and Safari, followed by Tipu-Sultan-Fort
and Karnataka High-Court views.
The seven days of our OrientationProgramme are going to be a treasure for
the rest of my life.
M S Ramaiah Institute of Management
Mail: sankalpa.editor@msrim.org
Ph:‐ 080‐23608769/6909/8230, Fax 080‐23601974
Workshop By NHRD
TRIADS is an event conceptualized and
conducted by NHRD's Bangalore
Chapter so as to provide centrality to the
academic projects carried out by
students of Human Resources in
Bangalore. A total of 7 corporates
participated in the event. They were
TITAN, ASTRA ZENECA, GE, PATNI
COMPUTERS, AZIM PREMJI
F O U N D AT I O N , I N T E RW E AV E
CONSULTANTS, LOGICA. Around
eight B-Schools of Bangalore were
shortlisted by TRIADS to participate in
the Live Project.
There were three teams which
participated from MSRIM, and the
academic guides were Prof. H.
Muralidharan, Prof. Uma Balakumar
and Prof. V. Padmaja.
The students of all the three teams were
required to interact regularly with the
corporate mentor for coordinating
regarding the Live Project. They also had
to go to submit the project plan and for
giving the presentation.
In the final round held on 27th January,
2011 at Hotel Chancery Pavilion,
Bangalore, only one team, (comprising
of Rahul Dalvi, Debolina Panja and
Aparajita Verma, Academic GuideProf. V. Padmaja) from MSRIM could
make it for the final presentation. The
basis of selection for the final round wasAuthenticity of the research, originality
of the report and recommendations
made. The Live Project for this team was
titled “CHANGE MANAGEMENT- A
JOURNEY”, and the company given to
the team was ASTRA ZENECA.
Since this team was one of the finalists
out of 21 teams, they won a cash prize of
Rs. 7500/- from NHRD.
The 3 teams comprised of the following
students:
Team 1 - Rahul Dalvi, Debolina Panja
and Aparajita Verma.
Team 2 - Mukund Jha, Dhanapati
Noorem and Damini Sinha.
Team 3 - Papia Das, Preeti Manjari and
Natasha.
M S Ramaiah Institute of Management
Mail: sankalpa.editor@msrim.org
Ph:‐ 080‐23608769/6909/8230, Fax 080‐23601974
Faculty Paper Presentation & Publications
Dr. Sandhya Anvekar
Ÿ Attended Management Development
Program on 'Advances in Marketing'
conducted by RVIM, Bangalore on
25th March, 2011.
Ÿ Published a paper on 'Emotional
Support and Work-Life Balance: A
study of Married Women Employees'
M.S. Ramaiah Management Review,
Vol.III, Issue 1, Jan.-June 2011.
ISSN: 0975-7988.
Prof. Swati Basu Ghosh
Presented a paper on Services Sector at
the Grassroots Level: Challenges and
Opportunities for the Indian Economy
National Conference on Challenges and
Opportunities in Services Sector, MSRIT,
MBA Department 20-21 April 2011.
Ÿ Published a paper on 'Challenges and
Interventions of Work-Life Balance
(WLB): A Case Study of Married
Women Employees (MWE) in
Bangalore City' in MAIMT - Journal
of IT & Management, April, 2011
ISSN: 0974-066X.
Ÿ Conducted a workshop on “
Interpersonal Communication Skills
for Managers”, at ISRO Head Office,
April 2011
Prof. Meghna Verma
Ÿ Presented a paper in Seminar on
"Appreciative Inquiry and Social
Capital: Power of women in
Community Based Organizations",
NGO Management Institute,
Switzerland, May 2011.
Prof. Anita Singh
Ÿ Attended Management Development
Program on 'Advances in Marketing'
conducted by RVIM,Bangalore on
25th March, 2011.
Ÿ Published an article on 'Emotional
Support and Work-Life Balance: A
study of Married Women Employees'
M.S. Ramaiah Management Review,
Vol.III, Issue 1, Jan.-June 2011.
ISSN: 0975-7988.
Prof. Amrita MA
Ÿ Published 'CEO Interview : Himalaya
Drug Company', M.S.Ramaiah
Management Review, Vol.III, Issue 1,
Jan.-June 2011. ISSN: 0975-7988.
M S Ramaiah Institute of Management
Mail: sankalpa.editor@msrim.org
Ph:‐ 080‐23608769/6909/8230, Fax 080‐23601974
Faculty Development Program
SPSS Workshop
AICTE VISIT
Ÿ Workshop was conducted for the
faculties in Statistical Package for
Social Science on 16th Feb 2011 by Mr.
Pratap. The workshop highlighted the
operational use of the package.
EBSCO
Ÿ Workshop on EBSCO was organized
on 4th May 2011 by Mr. Roby Mathew.
The workshop helped faculties to
explore huge research database.
Capitaline
Ÿ Workshop on capitaline was organized
on 4th May 2011 by Mr. Gurunath. The
workshop highlighted the access and
use of financial information of
Companies.
Writing Research Paper for Publication
Ÿ A workshop was conducted on 11th
May 2011 for writing of research
papers for publication by Dr.Ashwini
Kumar. Faculties were enlightened on
various aspects of research writing.
Felicitation
Ÿ
Ÿ
We congratulate Prof. Shantanu Shekhar for
being awarded the degree of Doctor of
Philosophy in Management Studies for his
thesis “Emerging Trends of Service Sector In
India With Special Reference To BPO Sector”.
We also congratulate Mr. Janardan Rao A N,
Chief-Librarian MSRIM/MSRMI , for obtaining
degree of Doctor of Philosophy for his thesis
“Developing Online Portal For Management
Discipline”.
Team of AICTE members visited M S
Ramaiah Management Institutes on
23rd June 2011, to carry regular
inspection.
We welcome our new faculty members to
MSR Family:
Ÿ Dr. G. P. Sudhakar
Ÿ Dr. Shantanu Shekhar
Ÿ Dr. Triveni P.
Ÿ Dr.Kiran Kumar
Ÿ Prof. Kumuda P R
Ÿ Prof. Amrita M A
M S Ramaiah Institute of Management
Mail: sankalpa.editor@msrim.org
Ph:‐ 080‐23608769/6909/8230, Fax 080‐23601974
Mystery Behind Black
Vidisha Pandey, Shweta Mishra, PGDM (Auto.) 1st Year
Black Money is currently a highlighted
issue because of the indefinite hunger
strike of yoga guru Baba Ramdev against
corruption in black money after the
government failed in its last ditch effort
to talk him out of the protest. Black
Money is income earned surreptitiously
or illegally,usually in cash ,and not
reported to the government so as to avoid
paying taxes on it. Sources revealed that
$1.4 trillion India's black money is
deposited in the Swiss Bank. According
to data provided by Swiss Bank, India
has more black money than rest of the
world combined. India tops the list with
almost $1500 billion black money in
Swiss Bank followed by
Russia,U.K.,Ukraine,etc........
In May this year, the government
constituted a committee headed by the
CBDT Chairman for strenghthening
Legislation to curb the generation of
black money. In March this year, the
government had signed agreements with
3 leading think-tanks NCAER, NIFM
and NIPFP to conduct study on
unaccounted income generated inside
and outside the country.
During the interaction with the group of
print media journalists, the P.M. said"BLACK MONEY WAS A REALITY
EVEN AS HE DOUBTED THE SIZE
OF THE BLACK MONEY BEING
QUOTED". Various measures should
be taken to curb black money such as methods to prevent generation of black
money should be worked out. Secondly,
the black money that is kept overseas
should be brought back.
Lokayukta Justice Santosh N Hedge said
"if we can bring back black money
stacked in tax havens abroad and put
them in a bank in lieu of interest, we can
have budgets without fresh taxes ".
If black money is obtained from Swiss
Bank it can boost both aggregate demand
and aggregate supply. Money obtained
from Swiss Bank's thus would appear to
be a sound source of financing
development expenditure.
M S Ramaiah Institute of Management
Mail: sankalpa.editor@msrim.org
Ph:‐ 080‐23608769/6909/8230, Fax 080‐23601974
INTERNET MARKETING
Karan Rai, PRIST – 2nd Year
Marketing a single brand is a big challenge in a
country as diverse as India with various religions
and cultures, and where about 1600 dialects are
spoken. Marketers must constantly customize
products to stay in business. For example, yahoo
Inc. sensed a great demand for news in Hindi and
tied up with the Jagran group for content. In less
than a year, Hindi news was getting more hits
than English news. As a result, yahoo was able to
increase the number of user than any of its
competitors like “Google”.
There is no doubt that internet is the easiest and
the fastest mode of communication which
spreads the word of mouth marketing and the
cheapest platform for advertisement of brand
than promoting the brand through commercial
advertising, print media, and banner ads etc.
Facebook, Twitter, myspace and linkedIn are
the social media network and blogger sites are
Blogger, Wordpress and Typepad which
strengthen the E-Commerce activities like
Business to Customer (B2C) ,Business to
Government(B2G) and Business to Business
(B2B). However, each of the different internet
network media has different role and approach.
E.g, Facebook optimized the number of user to
like a particular brand with its unique service
“Like Button” available in all the facebook pages
which will reflect the brand equity of the
company's image and on the other hand,
LinkedIn's unique quality services had helped a
lot of M.N.Cs like Hewlett Packard (Hp) for
recommendation ads from professional to
professional, making of company's page and
mostly known for its in- mail service (viral
marketing) and Philips had also increased a
number of users and customers for its innovative
healthcare, lifestyle and lighting through
Question(Polls) and Custom Group in linkedIn.
Video Marketing is one of the most significant
forms of Internet Marketing and it is said by
experts, “video marketing will be the most
influential form of marketing Technique by
conventional method behind. But now days due
to aggressive push in the competition it is
advisable to start adapting new methodology and
tools for internet marketing. Some video
Syndication Sites are Youtube, Yahoo Video,
Google video, Atom, Veoh and Viemo etc.The
scope of online marketing can be divided into
two major parts:
(a) Search engine optimization (SEO): It is
the process of improving the visibility of a
website or a web page in search engines
via the "natural" or un-paid ("organic" or
"algorithmic") search results. In other
words, it is helpful for listing the
company's website in an ordinal fashion
(RANKING ORDER).
In India the SEO business is up coming and
majorly influencing the company's
involvement in E-Commerce and major
players are Goggle Search engine and
Yahoo search engine.
(b) Social Media Optimizations (SMO): It
considers an integral part of an online
reputation management (ORM) or Search
Engine Reputation Management (SERM)
strategy for organizations or individuals
who care about their online presence.
However, in India it is a very new technique and
the roots are not strong enough to hold the SMO
Empire but in the span of last one year, the
companies are involving in social media
activities and thus, optimistic result has been
achieved.
As India is still in its developing phase but on the
other side of the road the level of investment is
also comparatively increasing in different phases
of economic cycle from the new Indian
entrepreneur's side because continuous
innovation and transformation has been the key
goal for them. India's growth on the internet
space has been very good, however relative to
countries.
M S Ramaiah Institute of Management
Mail: sankalpa.editor@msrim.org
Ph:‐ 080‐23608769/6909/8230, Fax 080‐23601974
Interesting Facts About MBA
Sourabh Prabhakar, PGDM 1st Yr
* The Costliest MBA program is
Harvard Business School
reported to be $78200 for two
year.
*
Every year B-schools
worldwide increase their
tuition fees by 4 to 7%.
*
Costliest faculty members of
top B-school worldwide teach
very less, as 90% of their time
is spent on research.
*
ROI from an MBA degree is
good as B-school provides
skills which pay off
handsomely in long term
career.MBA salary heavily
depends on B-school
reputation.
*
IIM BANGALORE'S one year
full time executive post
graduate program in
management (EPGP) is the
costliest management program
in India.
Research Journal
M S Ramaiah Management Review (ISSN 0975-7988) a biannual
research journal of MSRIM invites research articles for its next issue.
Kindly send you articles to:
Editor.managementreview@msrim.org, head.research@msrim.org
Editorial Board
Chief Editor :
Dr. Sandhya Anvekar
Dean I/C :
Prof. V Narayanan
Sitting From Left to Right :
Prof. Amrita M, Prof. V Narayanan, Dr. Sandhya Anvekar,
Prof. Swarnika Dixit
Standing From Left to Right :
Sai Kiran Yedida, Aniruddh Tiwari, Karan Rai
M S Ramaiah Institute of Management
Mail: sankalpa.editor@msrim.org
Ph:‐ 080‐23608769/6909/8230, Fax 080‐23601974
Faculty Editor :
Prof. Swarnika Dixit,
Prof. Amrita M
Newsletter Design :
Aniruddh Tiwari