HRD Media Kit - FWV Client Review

PRESS KIT
H
ood River Distillers, Inc. is the largest and oldest
While many things have changed in the company’s long
importer, producer, bottler and marketer of spirits in
history of business, Hood River Distillers continues to uphold
the northwest. These spirits include Pendleton® Whisky, 1910
the history and heritage it was founded on and remains
Rye Whisky, Broker’s® London Dry Gin, SinFire® Cinnamon
committed to the production of premium, authentic, quality
Whisky, Yazi Ginger Vodka, Lucid Absinthe Supérieure,
spirits. Hood River Distillers uses “The Code of the West”
ULLR® Nordic Libation, HRD® Vodka and the complete line
as its model for doing business, and these ten principles play
of Monarch® distilled spirits.
an integral part in the overall success of the company
®
®
and its employees.
Established in 1934 in Hood River, Oregon, Hood River
Distillers began by making fruit wines and brandies from the
apples, pears and berries that were going to waste as excess
production from the valley’s abundant harvests.
Located along the Columbia River with majestic Mt.
Hood as its backdrop, Hood River Distillers has been
at its current bottling facility in Hood River since 1968.
The company has expanded the plant for storage and made
production line upgrades several times throughout the years.
Although its core distribution began in the Pacific Northwest,
Hood River Distillers is currently producing over one million
cases per year, and distributing its products nationwide.
Hood River Distillers is a member of the Century Council and
promotes responsible drinking habits.
For more information on Hood River Distillers:
visit www.hrdspirits.com.
BLENDED CANADIAN WHISKY
PENDLETON
Alc./vol.
40%
80
PENDleTON
40%
Alc./vol.
80
Pendleton® Whisky is an oak barrel aged whisky
distilled in Canada using the finest ingredients.
Before bottling, Hood River Distillers adds
glacier-fed spring water from Mt. Hood (Oregon’s
highest peak).
Pendleton Whisky was specifically created to celebrate the bold spirit of independence and hard-work ethic of the American cowboy
and cowgirl. It’s borne of the rich tradition of the Pendleton Round-Up, one of the most prestigious rodeos in the world. Each
Pendleton Whisky bottle prominently features the rodeo’s famous bucking horse symbol and Let’er Buck slogan.
Pendleton Whisky is the Official Spirit of the ProRodeo Cowboy Association (PRCA) and the presenting sponsor of the All
American ProRodeo Series, which includes 400-plus PRCA rodeos.
Pendleton Whisky can be enjoyed straight, on the rocks or with your favorite mixer.
pendletonwhisky.com
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REVIEWS, Awards and accolades
• Technomic Fast 50 Brand Award, Spirit Category, The Tasting Panel Magazine (2013)
• Fast Track Growth Brand Award, Beverage Information Group (2010, 2011, 2012)
• Gold Medal, Spirits International Prestige (SIP) Spirits AWARDS (2011)
• Gold Medal, San Francisco World Spirits Competition (2009)
• Impact “Hot Prospect,” Impact Newsletter and Market Watch Magazine (2007, 2008, 2009)
• 92 points, Patterson’s Beverage Journal, The Tasting Panel, Anthony Dias Blue Reviews (2009)
• Silver Medal, International Review of Spirits (2009)
•“Recommended,” F.P. Pacult’s 150 Finest Spirits Bargains (2008)
• Silver Medal Los Angeles International Wine & Spirits Competition (2008)
• “Recommended,” Wine Enthusiast (2006)
• “Recommended,” Malt Advocate (2005)
• “Highly Recommended,” Beverage Testing Institute (2004)
FACTS
• BornE of the rich tradition of the Pendleton Round-Up
• Each bottle prominently features the rodeo’s famous bucking horse symbol
and Let’er Buck slogan
• Oak barrel-aged
• Uncommonly smooth taste with rich, complex flavor
• Made using glacier-fed spring water from Mt. Hood (Oregon’s highest peak)
• Available in 50ml (Colt), 375ml (Pony), 375ml Plastic (Filly), 750ml (Bronco), 1.0L (Mustang)
And 1.75L (Stallion)
• Perfected using glacier-fed spring water and bottled exclusively by Hood River Distillers
Recipes
Pendleton SHOT
2 1/2 oz Pendleton Whisky
Shoot. Enjoy.
Pendleton Sagebrush
1 1/2 oz Pendleton Whisky
1/2 oz Triple Sec
1/2 oz fresh squeezed Orange Juice
1/2 oz fresh squeezed Lime Juice
Top off with Ginger Ale
Muddle sage leaf with orange slice in glass. Add liquids and pour into
old fashioned glass. Garnish with an orange slice and a sage leaf.
Pendleton Manhattan
2 oz Pendleton Whisky
1/2 oz Sweet Vermouth
Dash of Bitters
Stir with ice in tumbler. Strain into chilled cocktail glass. Garnish with
a maraschino cherry or serve on the rocks in an old-fashioned glass.
HR D spir i t s.com
CANADIAN RYE WHISKY
1910
Alc./vol.
40%
80
1910
40%
Alc./vol.
80
1910 is a rare 100% rye whisky
distilled in Canada AND is oak
barrel-aged a minimum of 12 years.
Featuring round, rich notes of tobacco, charred oak and butterscotch with a spicy rye kick and peppery heat, 1910 Rye
Whisky is rounded out by the smoothness of maple and sweet cherry to provide a weighty and balanced, yet complex,
flavor profile.
The 1910 name pays homage to the year of the first-ever Pendleton Round-Up and comes packaged in an iconic 750 ml
bottle with unique and intricately embossed detailing reminiscent of tooling on a saddle and features the famous Pendleton
Round-Up bucking horse. It is a work of art sure to be a favorite in any connoisseur’s spirits collection.
Best served chilled or on ice for sipping and a peaceful, contemplative tasting experience, 1910 is also great in classic
whisky cocktail recipes.
1910ryewhisky.com
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REVIEWS, Awards and accolades
•Silver Medal, San Diego International Spirits Competition (2013)
•Gold Award, San Francisco Dram Club Taste Awards (2013)
•Silver medal, Canadian Whisky Awards (2012)
•90 Points, Wine Enthusiast (2012)
•Platinum Medal, Spirits International Prestige (SIP) AWARDS (2012)
•Silver Medal, San Francisco World Spirits Competition (2012)
•90 Points, The Tasting Panel (2011)
•Triple Gold Medal, MicroLiquor Spirit Awards (2011)
FACTS
•Oak barrel-aged a minimum of 12 years, 1910 is a rare 100% Canadian Rye Whisky
•Named to honor the year of the first-ever Pendleton Round-Up
•Features round, rich notes of tobacco, charred oak AND butterscotch with a spicy rye kick
and peppery heat
•Finishes with the smoothness of maple And sweet cherry to provide a weighty And balanced,
yet complex flavor profile
•Limited release super premium rye whisky comes in an iconic 750ml bottle with unique and
intricately embossed detailing
•Crafted from 100% rye, distilled and aged in Canada
•Available in 750ml
•Perfected using glacier-fed spring water and bottled exclusively by Hood River Distillers
Recipes
1910 On The Rocks
2 oz 1910 Rye Whisky
Ice
1910 Press
1 oz 1910 Rye Whisky
1/4 oz Lemon Juice
1/4 oz Simple Syrup
1/2 oz Elderflower Liqueur (Shaken)
Splash of Club Soda
1910 Sazerac
3 oz 1910 Rye Whisky
3/4 oz Simple Syrup
Bitters to taste
Lucid Absinthe
Garnish with a lemon twist.
HR D spir i t s.com
GINGER Flavored VODKA
YAZI
Alc./vol.
35%
70
yazi
35%
Alc./vol.
70
Yazi® Ginger Vodka is a premium ginger
flavored vodka that spices up the same
old cocktails and inspires mixologists
with its flavorful combination of ginger,
citrus and spice.
In a world overwhelmed by hundreds of vodka brands, Yazi offers a unique taste (ginger) and distinctive positioning.
Yazi is for those who own the night. It’s sweet and spicy. It’s the taste of mischief, an elixir made from ancient
aphrodisiacs - four different species of ginger - along with lemon, orange, cayenne and red pepper.
Yazi can be enjoyed on the rocks, with ginger ale or ginger beer, with tonic or in a variety of specialty drinks.
drinkyazi.com
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REVIEWS, Awards and accolades
•91 Points, The Tasting Panel (2011)
•Bronze Medal, Spirits International Prestige (SIP) award (2011)
•Silver Medal, Beverage Testing Institute (2011, 2008, 2006)
•88 points, “Highly Recommended,” Beverage Testing Institute (2011, 2008, 2006)
•85-89 Points, “Recommended,” Wine Enthusiast (2006)
•Silver Medal, San Francisco World Spirits Competition (2005)
FACTS
• Yazi has a sweet/spicy ginger taste and comes in an elegant, perfume-inspired bottle
• Yazi contains four different species of ginger, an ancient aphrodisiac, along with lemon,
orange, cayenne and red pepper, giving it a distinctive (and seductive) taste
• Yazi is named after the Chinese dragon, etched on the bottle, a symbol of strength
and confidence
• Yazi is made using glacier-fed spring water from Mt. Hood (Oregon’s highest peak)
• Available in 50ml and 750ml
•Produced, Bottled and distributed exclusively by Hood River Distillers
Recipes
Mischief
2 oz Yazi Ginger Vodka
1 oz Triple Sec
Splash of Lemon Juice
Dash of Simple Syrup
Shake with ice and serve up in martini glass.
Garnish with a cherry.
Yazitini
2 oz Yazi Ginger Vodka
1 oz Triple Sec
1 oz Cranberry Juice
1/2 oz Lime Juice
Shake with ice and serve up in martini glass.
Garnish with a lime wheel.
Apple Blossom
1 oz Yazi Ginger Vodka
1/2 oz Amaretto
4 oz Apple Juice or Hot Apple Cider
Shake with ice and serve up in a martini glass or serve hot in a mug.
Garnish with a sprinkle of cinnamon or apple slice.
HR D spir i t s.com
Cinnamon Whisky
SINFire
Alc./vol.
35%
70
Sinfire
35%
Alc./vol.
70
SinFire Cinnamon Whisky combines the smooth,
rich notes of a good, balanced whisky and warm,
spicy-sweet cinnamon flavors.
®
For those who choose to walk on the wild side and run headfirst into danger, get ready to meet an evil spirit, Sinfire Cinnamon
Whisky. The name says it all, playing up the cinnamon flavor and the sinful and fiery nature of the spirit, Sinfire instantly delivers
a unique, sweet yet sizzling experience.
Emblazoned with a large, devilish “S” rising from a pit of scorching fire, Sinfire taunts and dares those brave enough to rise to the
challenge of the tempting libation. The smooth, rich notes of a good, balanced whisky combine with the searing spicy-sweet
cinnamon flavors to create a truly distinctive flavor with limitless serving options.
Serve in warm or cold cocktail recipes, on the rocks or straight up for sipping.
SINFIREWHISKY.com
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REVIEWS, Awards and accolades
•Silver Medal, Los Angeles International Spirits Awards (2013)
•Silver Medal, Canadian Whisky Awards (2012)
• 86 Points, Wine Enthusiast (2012)
•Triple Gold Medal, MicroLiquor Spirit Awards (2012)
•Best in Class Medal, Platinum Medal, Spirits International Prestige (SIP) Awards (2012)
•Bronze Medal, San Francisco World Spirits COmpetition (2012)
•84 Points, Ultimate spirits challenge, new york (2012)
FACTS
•Whisky with natural cinnamon flavor
•BEST SERVED AS A CHILLED SHOT
•Available in 50 ml, 375ml, 750ml, 1.0l and 1.75l
•35% ALC/VOL (70 PROOF)
•PRODUCED, BOTTLED AND DISTRIBUTED EXCLUSIVELY BY HOOD RIVER DISTILLERS
Recipes
BON FIRE
2/3 oz SinFire Cinnamon Whisky
2-4 dashes of Tabasco® Sauce
Pour Tabasco sauce into a shot glass.
Fill the rest of the shot glass with SinFire.
Drink immediately.
This drink will lose flavor quickly.
1st Sin
1½ oz Sinfire Cinnamon Whisky
Cranberry Juice
Fill a highball glass with ice.
Add SinFire and fill with cranberry juice.
Key Lime Pie
1 oz Sinfire Cinnamon Whisky
¼ oz Lime Juice
Shake over ice or just use lime juice as a topper.
Dr. Sin
1 oz Sinfire Cinnamon Whisky
1 oz Raspberry Liqueur
1 cup Hot Coffee
Splash(es) of Chocolate Syrup
Mix all ingredients in a warm mug. Top with
whipped cream and garnish with a cherry.
HR D spir i t s.com
LONDON DRY GIN
broker’s
Alc./vol.
47%
94
broker’s
47%
Alc./vol.
94
Broker’s® Gin is small batch, micro-distilled
in the heart of England. the distillery where
Broker’s Gin is made is over 200 years old and
uses only traditional pot stills.
The raw ingredients are quadruple-distilled pure grain spirit made from English wheat, and ten natural botanicals (herbs, spices and
fruit). The botanicals are steeped for 24 hours in the pure grain spirit, which is then distilled for a fifth time.
A key icon for the brand is the bowler hat, a distinguishable characteristic of an English gentleman. The two charismatic founders,
Martin and Andy Dawson, are true believers in the personality of Broker’s, and find that the British humor that accompanies their
gin is essential to occasions in which gin is best appreciated.
Broker’s Gin can be enjoyed in a number of cocktails, notably its signature drink “The Londoner.”
brokersgin.com
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REVIEWS, Awards and accolades
• Chairman’s Trophy Winner (Aviation, Extra Dry Martini), Ultimate Cocktail
Challenge: Classic Cocktails (2012)
• Masters Award, London Gin Masters (2011)
• Rated 94 Points, Wine Enthusiast (2011)
• Chairman’s Trophy Winner, Ultimate Spirits Challenge, New York (2010)
• Gold Medal, International Spirits Competition, Germany (2009)
• “Highly Recommended,” F. P. Pacult’s 150 Finest Spirits Bargains (2008)
• Masters Award, London Gin Masters (2008)
• World’s Best Tasting Gin, Platinum Award, World Beverage Competition (2007)
• Editor’s Pick, Bon Appétit Magazine (2006)
• “Highly Recommended,” Four Stars, The Spirit Journal (2005)
• Gold Medal, San Francisco World Spirits Competition (2005)
• Gold Medal, 94 Points, “Exceptional,” Chicago Beverage Testing Institute (2004)
• Best Gin, Food & Wine Magazine (2003)
• Top 60 Spirits, the only gin selected, Wine Enthusiast (2003)
• 95 Points, Top ten list of current hot brands, Wine Enthusiast (2003)
FACTS
• A super-premium, London Dry gin
• AUTHENTIC TO ITS 200-YEAR OLD RECIPE
• HANDCRAFTED IN A TRADITIONAL COPPER POT STILL IN THE HEART OF ENGLAND
• MADE WITH TEN NATURAL BOTANICALS SOURCED FROM AROUND THE WORLD
• Available in 750ml, 1.0L and 1.75L
• Imported and distributed exclusively in the U.S. by Hood River Distillers
Recipes
Broker’s Gin & Tonic
2 oz Broker’s Gin
Tonic Water
Wedge of Lemon/Lime
Part-fill an old-fashioned glass with ice. Add the Broker’s Gin. Pour in
enough tonic to fill the glass. Add a freshly cut wedge of lemon or lime.
The Londoner
2 oz Broker’s Gin
1 oz Pink Grapefruit Juice
Splash of Blackberry Liqueur
2 Lime Wedges
Squeeze the lime wedges into a shaker and add the other
ingredients. Fill the shaker with ice cubes and shake vigorously
until the shaker is freezing. Strain into a chilled martini glass.
Winston Churchill Martini
4 oz Broker’s Gin
Shake the Broker’s Gin over ice and pour into a chilled martini
glass while looking at the vermouth bottle on the
other side of the room. Add a twist of lime or an olive.
HR D spir i t s.com
PeppermInt cinnamon schnapps
ULLR
Alc./vol.
45%
90
ULLR
45%
Alc./vol.
90
ULLR® is named after the God of snow, son of
Sif, step-son of Thor, the norse god of skiing.
He is so fierce A bowman and ski-runner that
none may contend.
Just as it is good to invoke his name in duels, it is appropriate when you start a run, go off a kicker, or attack steep moguls. He is
who you pray to for snow when the mountains are bare and pay homage to with libation at the end of a day on the mountain.
The unique combination of peppermint and cinnamon in ULLR encapsulates the winter sports experience. Clear as melted snow,
it starts out with a bracing peppermint flavor, but melts into a warm cinnamon finish.
ULLR can be enjoyed in a variety of ways—in hot chocolate, in coffee, or on the rocks—but it
really shines served ice cold and straight up, preferably right out of the snow.
hrdspirits.com
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REVIEWS, Awards and accolades
•Gold Medal, Best in Class, International Wine & Spirits Competition (2008)
•92 Points, “Highly Recommended,” The Tasting Panel (2008)
•Gold Medal, San Francisco World Spirits Competition (2007)
•Silver Medal, The Beverage Testing Institute (2007)
•88 Points, “Highly Recommended,” The Beverage Testing Institute (2007 )
FACTS
•A mix of peppermint and cinnamon
•Available in 50ml and 750ml
•Produced, bottled and distributed exclusively by Hood River Distillers
Recipes
Snowpak
1/2 oz Coffee Liqueur
1/2 oz Irish Cream Liqueur
1/2 oz ULLR Peppermint Cinnamon Schnapps
Carefully layer in this order.
Either drink as a shooter or stir and sip.
viking BOmb
2 oz ULLR Peppermint Cinnamon Schnapps
Red Bull
Lemonade
Drop ULLR in a pint glass filled with half of a Red Bull, half lemonade.
HOt Spank
1 1/2 oz ULLR Peppermint Cinnamon Schnapps
4 1/2 oz Hot Chocolate
Mix ULLR and hot chocolate together in a mug.
Top with whipped cream and enjoy.
HR D spir i t s.com
Absinthe Supérieure
Lucid
Alc./vol.
62%
124
lucid
62%
Alc./vol.
124
Lucid® is made from whole European herbs
by distiller, T.A. Breaux, the father of modern
absinthe. it is one of the most authentic
absinthes available today.
The spirit is distilled in the historical Combier Distillery in Saumur, in France’s Loire Valley using original antique copper absinthe stills, many of which were designed by Gustav Eiffel in the 1800s.
Distinct upfront notes of anise and fennel are followed by the mild, mid-palette earthy textures of absinthe (grande wormwood). The flavor is rounded out with additional spice and grassy notes, which linger in a moderately long finish.
The most traditional consumption method is “louching,” in which cold water and a sugar cube are dissolved into the absinthe,
turning it a cloudy white color. Lucid can also be consumed in a variety of classic and modern cocktails and shooters.
drinklucid.com
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REVIEWS, Awards and accolades
• Beverage Information Group Rising Star Award for “superb” new brand performance (2009)
• Robb Report “Best of the Best” (2008)
FACTS
• Available in 375ML and 750ML
• Lucid was the first genuine absinthe -- made with real Grande Wormwood -- to be legally
available in the United States after a 95 year ban
• Lucid is distilled in the historical Combier Distillery in Saumur, in France’s Loire Valley,
and made only with whole European herbs
• Lucid does not contain any artificial additives, oils, or dyes, and is ideal for both
traditional and modern absinthe drinking methods
• Distributed exclusively by Hood River Distillers
Recipes
Absinthe Frappé
6-8 Fresh Mint Leaves
1/2 oz Simple Syrup
1 oz Lucid Absinthe
1 oz Soda Water
Muddle 6-8 mint leaves and simple syrup in a tall glass.
Add crushed ice, pour in Lucid Absinthe, cover with a
cocktail shaker, and shake vigorously. Top with soda water.
Violet Femme
1 oz Lucid Absinthe
1 oz Raspberry Liqueur
1 oz Lemonade or Sour Mix
2 oz Ginger Ale
1 Lemon Wedge
Fill a tall glass with ice and add Lucid Absinthe, raspberry liqueur,
and lemonade. Cover with cocktail shaker and shake vigorously.
Top glass with ginger ale, add a lemon wedge and serve.
Van Gogh’s Garden
Cucumber Wheels
Kiwi Wheels
1/2 oz Simple Syrup
1 1/2 oz Lucid Absinthe
Club Soda
Muddle two cucumber wheels & two peeled kiwi wheels
with the simple syrup in a double rocks glass.
Fill with ice and add the Lucid Absinthe. Top with Club Soda.
Garnish with an un-peeled kiwi wheel on rim of the glass.
Contact
Hood River Distillers
National Sales and Marketing Office
hrdsales@hrdspirits.com
Office: 503.574.3693
Jenny Pilewski
FRENCH | WEST | VAUGHAN
jpilewski@fwv-us.com
Office: 919.832.6300