The Intersection of Suicide Research and Public Health - ICRC-S

The Intersection of Suicide Research
and Public Health Practice: Youth
Suicide Prevention
Presenters: Vince Silenzio, M.D., M.P.H.
and Jane Miller, M.P.H.
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Polls
Our Speakers
Vince Silenzio, M.D., M.P.H.
Jane Miller, M.P.H.
The Intersection of Suicide Research
and Public Health Practice
Suicide Prevention and Social Media
ICRC-S
Webinar
April 10,
2013
Vincent M. B. Silenzio, MD,
MPH
Co-Director, LINCS / Net Sci
Lab
Associate Professor of
Psychiatry, Public Health
Sciences, and Family Medicine
University of Rochester
What are “Social Media”?
“Social Media”
•
Examples
•
Ancient
•
•
Old
•
•
Books, letters, newspapers, radio, telephone, movies
Recent
•
•
Meeting places, villages, towns, cities, roads
Cell phone, email, text messaging, Internet chat, online social networks
Future
•
? ? ? ...
‘Emergent’ social media
Communication
Blogs: Blogger, LiveJournal, Open Diary, TypePad, WordPress, Vox, ExpressionEngine, Xanga
Micro-blogging / Presence applications: Twitter, Plurk, Tumblr, Jaiku, fmylife
Social networking: Bebo, Facebook, LinkedIn, MySpace, Orkut, Skyrock, Hi5, Ning, Elgg
Social network aggregation: NutshellMail, FriendFeed
Collaboration
Wikis: Wikipedia, PBwiki, wetpaint
Social bookmarking (or social tagging)[3]: Delicious, StumbleUpon, Google Reader, CiteULike
Social news: Digg, Mixx, Reddit, NowPublic
Opinion sites: epinions, Yelp
Multimedia
Photo/Video sharing: Flickr, Zooomr, Photobucket, SmugMug, Picasa, YouTube, Vimeo, sevenload
Livecasting: Ustream.tv, Justin.tv, Stickam
Audio and Music Sharing: imeem, The Hype Machine, Last.fm, ccMixter
Reviews and Opinions
Product Reviews: epinions.com, MouthShut.com, customerlobby.com, yelp.com
Community Q&A: Yahoo! Answers, WikiAnswers, Askville, Google Answers
Entertainment
Media & Entertainment Platforms: Cisco Eos
Virtual worlds: Second Life, The Sims Online, Forterra
Game sharing: Miniclip, Kongregate
Other
Information aggregators: Netvibes, Twine (website)
Platform providers: Huzu
Twitter
Social Networking
Service
Microblog
140 characters per
post (“tweet”)
500 million active
users
340 million tweets per
day
Graphic Depictions of, well,
everything
Tweets are related in
many different
dimensions, e.g.
Location
Time
User friendships
Semantics
“Can you get
the flu from
your online
friends?”
There are 16 Million stories
in the naked city...
“Live, from New York!”
Cascade SVM
Impact of CoLocation
Impact of Friendships
Detecting Affect
Can this approach be adapted to studying
emotional states?
The Current Team
Adam Sadilek, PhD, University of Rochester, Google
Walter Lasecki, University of Rochester, Computer
Science
Chris Homan, PhD, Rochester Institute of
Technology, Computer Science
Henry Kautz, PhD, University of Rochester, Computer
Science
Time Scales of Affective
State Terms
Terms referring to affective
states do not necessarily
operate over equivalent time
scales. One proposed
convention:
Emotion / Sentiment
lasting minutes to hours
Mood
lasting days to weeks
Persistent Affective State
lasting months to years
Happy Days are Here
Again!
Ethical Considerations in
Social Media Research
Users posts and other data are “public”, but many
users presume their data is private
Are public statements about health “Protected Health
Information”?
Are inferences about health states PHI?
“De-identified” data is standard
“Re-identified” data is quite tractable
Acknowledgments
Google
Adam Sadilek, PhD
University of Rochester
Eric Caine, MD
Henry Kautz, PhD
Walter Lasecki
Craig Harman
Jiebo Luo, PhD
Jeff Bigham, PhD
AnnMarie White, EdD
Doug Portman, PhD
Rochester Institute of Technology
Chris Homan, PhD
Cecilia Ovesdotter Alm, PhD
Harish Rao
University of Hong Kong
Qijin Cheng, PhD
China Academy of Sciences
Hong Li, PhD
Central South China University
Dan Luo, PhD
Questions,
comments,
insights, insults,
etc.
LINCS / Network Science Lab:
http://retscio.net
URMC Office:
300 Crittenden Blvd, Room 1-7260
Rochester, New York 14642
Email:
vincent_silenzio@urmc.rochester.edu
Twitter: mudblood
Facebook: silenzio.stampa
Google+: cenzo.silenzio
Skype: vincent_m_b_silenzio
Youth Oriented Website Development and Promotion
By Jane Ann Miller, MPH
Funded by the Garrett Lee Smith Grant-SAMHSA
Field of Dreams
Concept
Grant goal of a communications campaign
•Reduce stigma of mental illness
•Increase help seeking behavior in youth
Obtain input and feedback from target audience, middle & high school
students
• to elicit information about communication methods
• identify preferences of teens
• discover their beliefs about mental illness/suicidal behavior
• identify where or to whom they would go for help
Focus Groups
Eight focus groups were held
Location:
•2 west, 1 far west, 3 central, 2 east
gathered from some pre-existing groups such as Boys & Girls Clubs and local MHA affiliates
• Population density: 3 urban, 2 rural, 2 small towns, 1 predominantly
military
Demographics:
•65 total participants
•50 female
•15 male
•28 Caucasian
•25 African American
•12 Latino
•1 Asian
•2 Other
How the focus groups were conducted
Facilitator followed a written script in order to be as consistent as possible
•Parental permission slips were distributed and collected.
•The sessions were recorded for accuracy.
•The facilitators used a supportive, listening approach (“we value your
opinion” attitude).
•Parents were reimbursed for mileage.
•The participants were given incentives of small gift certificates to popular
local department stores
•Assisted initially by Fox 50 TV- researched color, logos, fonts
Suggestions for electronic media
Preferred sources
•Text Messages/cell phones
•Websites
•Facebook, MySpace, YouTube, Bebo
•Google
•Wikipedia
•“Ask a Professional” online
Features
•Links built into websites directing to information
•Pop ups leading to other information
•Videos (real people with real stories – no actors)
•Short articles to read
•Links to local resources (counselors, churches, community groups)
•Cartoons depicting information
•“feelings test” for daily use
•Statistics & facts
•Contests and prizes
What do you like about the website?
Colors
Search/navigation bar
County map resources idea
It’s functional
Videos of kids, by kids
Prizes
Putting Legs on It
Phases
•Branded Site
•Non-government url
•Web Design from conceptualized model
•Video contest to schools
•Photo Selection- stock and real
Ready for Launch!
Website Promotion: Fall 2011-Spring 2012
Media
Traditional Methods
Conferences
Promotional Items
First Media Campaign
Agency for Public Telecommunications
• Student Video “spot” placement
– Cable TV (10-17-11 through 11-3-11)
Networks: Family, MTV,VH1, BET, NICK,USA, TBS, ESPN & Cartoon
1,444 25 second spots- airing across the state
– Theaters (11-4-11 through 12-8-11)
221 screens in targeted counties
• MyYearbook (10-14-11 through 12-1-11)
Theater Ad Placement
Ashe
Alleghany
Northampton
Rockingham
Caswell
Stokes
Surry
Warren
Vance
Person
Wilkes
Watauga
Mitchell
Avery
Yancey
Caldwell
Madison
Graham
Cherokee
Swai
n
Jackson
Macon
Clay
HaywoodBuncomb
e
Henderson
Transylvania
Catawb
a
Rutherford
Polk
Pasquotank
Halifax
Orange
Guilford
Perquimans
Edgecombe
Pitt
Tyrrell
Moore
Montgomery
Harnett
Beaufort
Greene
Johnston
Lee
Cabarrus
Union
Washington
Dare
Wilson
Chatham
Lincoln
Stanly
Martin
Wake
Randolph
Rowan
Chowan
Nash
Alamance
Davidson
Gaston
Cleveland
Mecklenburg
Bertie
Franklin
Durham
Davie
Iredell
Burke
McDowell
Yadkin
Camden
Currituck
Hertford
Granville
Forsyth
Alexander
Gates
Wayn
e
Lenoir
Hyde
Craven
Pamlico
Anson
Sampson
Richmond Hoke Cumberland
Jones
Duplin
Carteret
Scotland
Onslow
Robeson
Bladen
Pende
r
New
Hanover
Columbus
Brunswick
9/26/00
Second Media Campaign
WRAZ Fox 50
Viewing area- 23 counties in Central North Carolina
• Sponsor of Lip Dub- logo in promos
• Suicide Prevention PSA
• Community Events
WRAZ Coverage Area
Ashe
Alleghany
Northampton
Rockingham
Caswell
Stokes
Surry
Warren
Vance
Person
Wilkes
Watauga
Mitchell
Avery
Yancey
Caldwell
Madison
Graham
Cherokee
Swai
n
Jackson
Macon
Clay
HaywoodBuncomb
e
Henderson
Transylvania
Catawb
a
Rutherford
Polk
Pasquotank
Halifax
Orange
Guilford
Perquimans
Edgecombe
Pitt
Tyrrell
Moore
Montgomery
Harnett
Beaufort
Greene
Johnston
Lee
Cabarrus
Union
Washington
Dare
Wilson
Chatham
Lincoln
Stanly
Martin
Wake
Randolph
Rowan
Chowan
Nash
Alamance
Davidson
Gaston
Cleveland
Mecklenburg
Bertie
Franklin
Durham
Davie
Iredell
Burke
McDowell
Yadkin
Camden
Currituck
Hertford
Granville
Forsyth
Alexander
Gates
Wayn
e
Lenoir
Hyde
Craven
Pamlico
Anson
Sampson
Richmond Hoke Cumberland
Jones
Duplin
Carteret
Scotland
Onslow
Robeson
Bladen
Pende
r
New
Hanover
Columbus
Brunswick
9/26/00
0
First Media Campaign
Mar 25- Mar 31
Mar 18- Mar 24
Mar 11- Mar 17
Mar 5- Mar 10
Feb 26- Mar 3
Feb 19- Feb 25
Feb 12- Feb 18
Feb 5- Feb 11
Jan 29- Feb 4
Jan 22- Jan 28
Jan 15- Jan 21
Jan 8- Jan 14
Visitors
Jan 1- Jan 7
Dec 25- Dec 31
Dec 18- Dec 24
Dec 11- Dec 17
Dec 4- Dec 10
Nov 27- Dec 3
Nov 20- Nov 26
Nov 13- Nov 19
Nov 6- Nov 12
Oct 30- Nov 5
Oct 23- Oct 29
Oct 16- Oct 22
Oct 9- Oct 15
Oct 2- Oct 8
Sept 25- Oct 1
Sept 18- Sept 24
Sept 11-Sept 17
Sept 4-Sept 10
Aug 28- Sept 3
Visits and Hits recorded by WebTrends
Hits
2000
32000
1800
27000
1600
1400
22000
1200
17000
1000
800
12000
600
7000
400
200
2000
-3000
Second Media Campaign
Traditional distribution of information: workshops, events, conferences, direct mail
Third Media Campaign
Scholastic Sports Marketing, LLC.
• “Street Team” at ten rural football games in Western North
Carolina
• Submitted photos taken on game night to enter to win IPad
• Distributed NCAA publication Managing Student-Athletes’
Mental Health Issues to the schools coaching staff
Questions?
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