CLC License Application Retail - The Collegiate Licensing Company

Transcription

CLC License Application Retail - The Collegiate Licensing Company
License Application Guide
This document outlines the process for obtaining a license to produce royalty-bearing merchandise bearing the trademarks of
collegiate institutions (universities, colleges, service academies, etc.) represented by The Collegiate Licensing Company
(CLC). If you intend to produce merchandise bearing the trademarks of collegiate institutions for university
departments and related entities for internal consumption, please download and complete the application for
Internal Campus Suppliers.
Please review this document using Adobe Reader XI or a full version of Adobe. Several pages within this document
are fillable PDF forms and by utilizing Adobe Reader XI or a full version of Adobe, the forms can be completed
directly, saved to your desktop, and edited if necessary.
CLC also represents the NCAA, certain bowls, athletic conferences, and other related properties and operates a separate
application process for each of them. If you are interested in applying for one of these properties, please download the
application from the “Licensing Info” section of www.clc.com.
This guide is divided into three (3) primary sections and includes (3) appendices:
I.
Overview
II.
Does a Collegiate License Make Sense for Your Company?
III.
Application Process - Final Thoughts
It is very important that you read through each section of this document in order to ensure a complete understanding of the
application process, the type of license that makes sense for your company, and the commitment/resources necessary to
obtain approval.
ENCLOSURES LIST
Following is a list of the documents that are enclosed in the application package. If there are any pages that are missing,
please email applications@clc.com and request the missing documents.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
License Application Guide (this document)
Phase I Application Checklist*
CLC License Application*
Factory/Supplier Information Form*
Strategic Marketing & Distribution Plan Outline (for Local and Standard Applicants)
CLC Institution & Fee List*
Insurance Information
MyiCLC Registration Form*
Logos on Demand Information
Workplace Code of Conduct and Fair Labor Association (“FLA”) Information
CLC Retail Product License Agreement Synopsis
*These documents are fillable PDF forms that allow the user to type directly into the document if using Adobe
Reader XI or a full version of Adobe.
HOW TO OBTAIN ANSWERS TO YOUR QUESTIONS
If you have questions throughout the application process, please use this document as a reference or email your questions
regarding the application process to applications@clc.com. Answers to most questions are contained herein. Please read
through this entire document, the Phase I Checklist, and other enclosures before contacting CLC.
I. OVERVIEW
CLC’s ROLE
Nearly 200 collegiate institutions throughout the United States have entrusted the management of their trademark licensing
programs to CLC. CLC is proud of its role in administering its clients’ licensing programs and has developed a
comprehensive trademark management program that includes state-of-the-art license administration, trademark protection,
and marketing systems. CLC manages all facets of the CLC partner institutions’ licensing programs and is responsible for
interfacing with the institutions and their respective manufacturers and retailers.
The Collegiate Licensing Company
License Application Guide
LICENSEE’S ROLE
Manufacturers have four primary responsibilities as collegiate licensees:
1.
2.
3.
4.
Always obtain institutional approval on all products, designs, labels, marketing & distribution plans, and
advertising/promotional materials prior to any production and distribution.
Actively maximize distribution of collegiate products.
Pay royalties due to the institutions in a timely and accurate manner.
Ensure that your company and others within its supply chain manufacture products in a responsible manner that is
consistent with CLC partner institutions’ workplace codes of conduct, monitoring, and remediation standards.
CLC has built many useful systems and services that assist licensees in meeting these responsibilities. Institutions require
licensees to use CLC systems and services to ease and expedite the licensing process. These systems and services are
introduced throughout this guide and the rest of the application process.
THE PURPOSE OF THE APPLICATION
The purpose of this application is to obtain detailed information about your company and the product(s) for which you seek
licensure so that the respective institutions may determine if providing a license to your company is in the best interest of their
licensing and merchandising programs. CLC serves as a conduit in managing the application process and makes
recommendations to each institution about the viability of each applicant. The ultimate decision-maker on all new applicants,
however, is each individual institution.
Furthermore, many institutions have established a one-year waiting period for disapproved applicants. Accordingly, if an
institution with this policy disapproves your application, you will need to wait one year before reapplying. As such, it is critically
important that you take the necessary time to provide a thorough, all-inclusive response to the information requested in the
application and the other documents herewith in order to make your best possible case for becoming a licensee.
DECIDING WHAT TYPE OF LICENSE TO REQUEST
There are three license types you can pursue with CLC. It is important that all applicants identify a desired license type and
select it within the CLC License Application. Each license type is described in detail below:
Internal Campus Supplier (application not included in this package) - The Internal Campus Supplier Agreement allows a
company to produce merchandise bearing the trademarks of collegiate institutions for university departments and related
entities for internal consumption only. Sales must be categorized as royalty exempt by the individual institution. Sales to
university bookstores, alumni associations, student groups, and/or other university entities not included on the approved
distribution list are not permitted. In addition, internal campus suppliers cannot sell to any entity if the product will be resold,
used for promotional purposes (gift with purchase) or fundraising. If this is the type of license you wish to pursue, do not
proceed further with this application; instead, please download the Internal Campus Supplier application at www.clc.com.
This license type is the most expeditious and least costly to pursue but there are strict limitations on distribution.
Local License - The Local License is for companies that desire to obtain a license with an institution located in their
immediate in-state marketplace. This license type may better suit companies that do not believe they can qualify for a
Standard License, but believe they can demonstrate sales success within a few years at the local level in order to qualify.
Local Licensees may only apply for institutions located within the same state as their business. CLC highly
recommends that you only apply for institutions that you are prepared to maximize in the near future. Local Licensees
ARE permitted to sell product to institutions and their departments, retailers, and directly to consumers. A Local Licensee
may not apply for a Standard License until licensed for at least one full year as a Local Licensee and must complete
and submit a new application meeting all Standard application requirements. This license type is the next easiest type
to pursue, but the costs are higher and geographic restrictions do exist.
Standard License - The Standard License is intended for companies that are capable of extensive production and retail
distribution of their product(s) and are introducing a unique and commercially viable product to the collegiate market. The
Standard License is usually not for first-time applicants or companies without well-established marketing plans, existing
product distribution, and/or a solid financial history of selling licensed products. We highly recommend that Standard License
applicants provide as much detailed information as possible in their application to improve the likelihood of acceptance by the
institutions. This is the most challenging and expensive type of license to pursue.
The Collegiate Licensing Company
License Application Guide
Many companies initially become licensed as Local Licensees because they lack experience in the collegiate market. The
Local License offers new/unproven companies the opportunity to establish distribution and sales without incurring the added
costs, requirements, and elevated scrutiny of the Standard License. Success as a Local Licensee does not ensure approval
as a Standard Licensee. It will, however, provide a sales and distribution history that is important to institutions in approving a
company as a Standard Licensee.
APPLICATION PHASES
CLC’s application process consists of three phases for Standard & Local applicants. Phase I of the application will be
completed once you have submitted your application and your application is conceptually approved by the institution(s).
Following successful submittal of your application to CLC and conceptual approval from the institution(s), the next major piece
of correspondence you will receive from CLC will be a Phase II packet.
Throughout each phase of the licensing process you will be provided detailed instructions on how to complete the phase as
well as the necessary forms. You will receive notices from CLC via MyiCLC or email if you fail to properly meet the
requirements within each phase, so please pay close attention and submit thorough responses through all steps of the
process.
THREE PHASES OF THE APPLICATION PROCESS
The following outlines the requirements of each phase of the application process for Standard & Local License applicants.
Phase I
1)
2)
3)
4)
5)
6)
7)
8)
9)
10)
11)
12)
Determine if a collegiate license makes sense for your company/product
Complete the License Application
Pay the Application Fee via check or money order drawn from a US bank
Provide a quality sample of your merchandise for which you are requesting licensure (including example of type of
logo application your product will incorporate - for example, embroidery, screenprint, etching, etc.)
Provide a sample/example of how your company name will be applied to product (company label)
Provide a credit report for your company
Provide an annual report, certified financial report, or business plan for your company
Provide a Marketing & Distribution Plan
Complete and submit the factory/supplier information form
Complete and submit the MyiCLC Registration Form
Review insurance information and obtain a quote from your insurance agent/carrier
Complete and submit the Corporate Responsibility and Supply Chain Compliance Questionnaire, including the
Factory/Supplier Information Form, if required by one or more of the institutions for which you are applying. This
questionnaire will be forwarded to you by CLC if applicable. It is not included in this package.
Phase II
1)
2)
3)
4)
5)
Obtain insurance and provide CLC with proof of acquisition
Register for Logos on Demand
Submit initial institution-specific product/designs via MyiCLC
Complete and send Product Specification Sheet(s) to CLC
Provide CLC with Authorized Manufacturers Agreements from all applicable suppliers/finishers that will be used
throughout the product manufacturing process
6) Pre-order “Officially Licensed Collegiate Product” hologram labels or hangtags through J. Patton
7) Provide finished product samples for the applicable institutions that maintain this requirement
8) Register with the Fair Labor Association (“FLA”) if obtaining a license for one or more FLA affiliated institutions.
Phase III
1)
2)
3)
4)
5)
Fully disclose factory site locations to CLC
Review, sign, and return CLC’s Special Agreement regarding Labor Codes of Conduct
Pay royalty advances via check for all applicable institutions
Review, sign, and return the CLC Standard Retail Product License Agreement and send it to CLC for full execution
Hologram labels will be shipped by J. Patton once the CLC License Agreement is fully executed by CLC
The Collegiate Licensing Company
License Application Guide
II. DOES A COLLEGIATE LICENSE MAKE SENSE FOR YOUR COMPANY?
MAKING A GOOD BUSINESS DECISION
Obtaining a license for CLC institutions requires a significant financial and time commitment. With more than 3,200
companies already licensed to produce a wide range of products, each institution is carefully analyzing every applicant and
the products they submit. This can result in disapproved applications, most often by the larger institutions that generate
significant sales. Although 86.3% of applications returned in 2012 were approved, the majority were for Local Licensees or
Internal Campus Suppliers for emerging and mid-major institutions. The following statistics are for January through
December 2012:
Applications Downloaded/Sent – 4,850
Applications Submitted to CLC – 862
Applicants that Completed Licensure - 582
Many companies that do receive a license are not well prepared for the ongoing costs of sustaining a successful collegiate
business. Annual statistics have repeatedly shown that more than 50% of all new collegiate licensees were no longer
licensed after just 18 months. The primary factor cited by these companies was their inability to secure sufficient retail
distribution, sustain a revenue stream to justify maintaining the license, or inability to meet the reporting or other system
requirements of CLC.
This information is not being provided to dissuade you from applying for a license with CLC. However, it is important that you
consider the significant investment that will be required in becoming a successful licensee before proceeding with your
application. Collegiate licensing is a terrific opportunity for many companies to generate revenue; however, a license alone
does not guarantee success, nor is it meant for all companies.
INSTITUTION SELECTION & APPROVAL CRITERIA
Each institution utilizes its own decision-making process to determine how to grant licenses. Some institutions grant
licenses to many manufacturers, often within the same product category/distribution channel, and others are more
selective in the types of companies/products they license. Typically, institutions that are among the top 50 selling
institutions are more selective than institutions with emerging licensing programs. For a full list of the top selling CLC
institutions, please visit CLC.com.
Important Note: Several institutions have pre-existing exclusive agreements in some product categories and
distribution channels that prevent them from considering other vendors. Also, because of existing saturation in key
categories (i.e., t-shirts, headwear, jerseys, footwear, balls, jewelry, collectibles, and others), applicants for some
categories will receive a higher level of scrutiny from CLC and the institutions in the application review process. If you wish
to confirm the institutions and products for which you intend to apply are not affected by existing agreements, please email
your list of institutions and products to applications@clc.com. CLC will provide additional information on any exclusives
that are currently in place based on the information provided.
Among the applicants for Standard Licenses, only those that excel in many of the following criteria are likely to be granted a
license by the institutions:
1) Demonstrate a commitment and ability to invest in the collegiate market
2) Proven production and distribution capabilities
3) Established high standards for retailer customer service
4) Offer a new or unique product or an incremental means of distribution
5) Proven sales history with other collegiate/professional/entertainment licensors
6) Significant investments in retail, consumer, digital media and print media marketing efforts
7) Well-established track record as a successful business
8) Established relationships with major collegiate retailers
9) Strong brand equity or leadership status in a product category
10) Dedicated staff to manage the day-to-day licensing process and supply chain compliance
10) Internal infrastructure and systems to manage approval and royalty reporting processes
11) Demonstrated commitment to responsible sourcing and production of products throughout the supply chain.
The Collegiate Licensing Company
License Application Guide
THE COSTS ASSOCIATED WITH BECOMING A LICENSEE
Because the costs associated with a license can vary greatly depending on the institutions and product categories
being sought, CLC encourages you to do a thorough cost analysis based on the specific institution/product licenses
you wish to acquire.
You should narrow the costs associated with the license(s) you wish to obtain by reviewing the information provided in
this packet and by conducting some initial research (obtain insurance quote, determine existing technology
capabilities, etc.). You should also consider the additional costs of marketing your product via advertising, trade
shows, sales commissions, sample production, and internal administrative expenses.
The following graph demonstrates the range of potential costs associated with becoming a Local or Standard Licensee and
can be used as a general reference guide in assessing the business opportunity for your company. The most effective way to
reduce costs is to limit the number of institutions. By only requesting institutions you are prepared to immediately maximize,
you can save on your initial fee outlay and speed the application process.
APPLICATION & ADMINISTRATIVE FEES
Please review the cost chart above to determine the application fee that will apply for the license type your company is
seeking. This one-time fee will not be refunded, even if your company applies for a Standard License and is only approved
for a Local License. A CLC administrative fee is not charged during the first year as a licensee, but will be applied upon
renewal every year thereafter. Standard and Local Licensees are required to pay $1,000 and $100 annual administrative
fees, respectively. Additional administrative fees may be assessed each year at renewal if your company fails to comply with
the terms of the CLC License or Labor Code Agreements or if licensed for multiple labels that are managed by separate
accounts.
ROYALTY ADVANCE FEES, ROYALTY RATES, MR/U’s
The vast majority of institutions charge annual advance fees to all Standard and Local Licensees. These advance fees are
used as a prepaid credit balance against future royalties due on an institution-by-institution basis. Unused prepaid balances
are retained by the institutions and, therefore, are not carried from one year to the next. Applicants are required to submit
royalty advances in Phase III of the application process and upon renewal every year thereafter.
Each institution also has a royalty rate or minimum royalty per unit (“MR/U”) that is used in calculating the royalty payments.
In the majority of cases, these royalty rates are charged against the final wholesale invoice price charged to the retail
customer, although unique royalty arrangements may apply depending on your distribution strategy. In product categories
where MR/U’s have been established, Licensee shall calculate royalties based upon the Collegiate Institution’s standard
royalty rate or Minimum Royalty per Unit, whichever is greater. CLC requires all licensees to submit royalty reports online
The Collegiate Licensing Company
License Application Guide
through MyiCLC. All royalty payments are made to CLC on either a monthly (Standard) or quarterly (Local) basis, according
to license type. The royalty rates and advance fees for all CLC partner institutions are provided on the enclosed CLC
Institution & Fee List. A list of applicable MR/U’s will be provided in Phase III of the licensing process.
MyiCLC
MyiCLC is CLC’s free internet-based approval, royalty reporting and communication system. Approved
applicants and licensees are required to submit all artwork, license requests, and royalty reports through
MyiCLC. Most CLC communications to applicants/licensees are made via MyiCLC or email. It is
imperative that applicants check MyiCLC and email regularly throughout the application process for
correspondence and communication from CLC’s staff. Please review the MyiCLC Registration Form
included in this package for the technical requirements for using MyiCLC.
ROYALTY REPORTING
Licensees are required to report royalties by license type (i.e. standard, Bowl, Conference, National Champions, Special
Program), institution, product category, and retail location. Total units, gross sales, royalty bearing sales, and MR/U units
must be included for each transaction. As noted above, royalty reports must be submitted through MyiCLC. The MyiCLC
system allows licensees to manually enter the required sales information each reporting period or upload sales information in
a formatted CSV file utilizing license type, institution, product category, and retail codes as provided by CLC. The MyiCLC
system will calculate total royalties due and the licensee is required to submit payment within 10 days to CLC.
Due to the detailed royalty reporting requirements of CLC, you should ensure your company’s invoicing and sales systems
can compile and if possible, export the required sales information into the CSV format required. Uploading royalty reports
rather than manually entering the sales information is the most expeditious way to report royalties to CLC. Below is an
example of the upload template required to report royalties.
LIABILITY INSURANCE
All licensees are required to obtain at least $1 million of product liability insurance, although some higher liability
products may require as much as $5 million worth of coverage. As indicated by the First Year Licensing Costs chart,
this can be a substantial expense depending on how much insurance your company already has in place. For many
applicants, securing proper insurance is the most time-consuming and challenging of all application requirements.
Within this packet we have provided detailed information regarding CLC’s insurance requirements and recommend
that you forward it to your insurance agent/provider as soon as possible. You should obtain a quote from an insurance
agent to ensure that the cost is not prohibitive, but you should NOT actually purchase the required insurance until
Phase II.
CORPORATE RESPONSIBILITY (“CR”)
If you are obtaining a license with institutions that have codes of conduct for corporate responsibility requirements, you will be
required to demonstrate your company’s commitment and capacities for ensuring that your products are made under safe,
healthy, and respectful conditions. If approved, you will be required to sign and implement CLC’s Special Agreement
Regarding Labor Codes of Conduct in Phase III of the licensing process. In addition, if the university is a member of the Fair
Labor Association, you will be required to register with that organization in the appropriate category for your business in
Phase II of the licensing process.
The Collegiate Licensing Company
License Application Guide
Corporate Responsibility (“CR”) competency for both your company and throughout your supply chain has become extremely
important to many CLC institutions. These standards are set by the highest office on many university campuses, and are a
requirement, regardless of the other favorable factors that might positively affect your application. A company’s current and
on-going commitment to CR throughout its supply chain, as well as its ability to meet the requirements and/or the comply with
the investigations of the Fair Labor Association (www.Fairlabor.org) and/or the Worker’s Rights Consortium
(www.Workersrights.com) will be considered by many institutions as an essential part of the approval and renewal process.
At this time, the requirements of the Code Agreement essentially involve the following:
1.
2.
3.
4.
5.
Commit to and adopt throughout your supply chain standards and practices that meet or exceed those established
by the institutions, the FLA and/or the WRC.
Provide public disclosure of all factories/suppliers of your collegiate products, including suppliers of blank goods.
Communicate labor code standards within your company and with all factories/suppliers used as a source for
collegiate product. All factories/suppliers must agree to adhere to these standards.
Audit all factories on an annual basis utilizing appropriately trained internal staff or approved external monitoring
organizations.
Register and comply with all FLA requirements, including the payment of annual fees, auditing of all
factories/suppliers of collegiate product annually, and establishing remediation protocol if problems are found. Note
that some schools may also require auditing through the WRC program.
Additional information regarding the Workplace Code of Conduct and FLA classifications, fees and requirements can be
found on the insert in this application package. Please review this information carefully as requirements and fees vary
depending on your company’s overall revenue and where you source collegiate product.
Please also note that a growing number of CLC Institutions require that any apparel licensees whose collegiate apparel
products are manufactured in Bangladesh sign The Accord on Fire and Building Safety in Bangladesh. For more information
about the Accord please read the Accord, which can be found at: http://www.bangladeshaccord.org/wpcontent/uploads/2013/10/the_accord.pdf Please contact brands@Bangladeshaccord.com for more information and to sign
up.
CLC LABELING REQUIREMENTS
All Standard and Local Licensees must provide CLC with an example of their company name label as it will be applied on
their products in the marketplace. CLC will accept the following company name applications: hang tag, adhesive, or sewn-in
label or licensee name applied directly to product or packaging (printed or etched) or added to CLC’s hologram hangtag. If
you cannot provide an actual sample, please submit a graphic representation of how your company name will be applied on
your product along with a written description.
Standard and Local Licensees are also required to order "Officially Licensed Collegiate Products" (OLCP) hologram labels
and affix them to all CLC licensed items. During Phase II, CLC will provide you with specific guidelines for use of the
hologram labels and instructions for purchasing them. The minimum cost of hologram labels ranges from $46 to $84
depending on the type, size, and the quantity you need. More information on the hologram labeling program can be found at
www.Jpattonondemand.com.
SAMPLE REQUIREMENTS
All applicants are required to submit at least one product quality sample during Phase I of the application process. A quality
sample is simply an example of the same product that you wish to have licensed that enables CLC/the institutions to
determine its quality/viability. Quality samples DO NOT need to include specific institution logos, but they must include
an example of your method of application (screenprint, embroidery, etc.). Applicants that apply for institutions that
require quality samples (Florida, Florida State, Oklahoma) must include one additional quality sample for each of these
institutions in addition to the primary quality sample that is submitted for all other institutions (i.e., if you want to add 10
institutions including Florida and Oklahoma, you should submit three quality samples- one each for Florida and
Oklahoma and another for the eight additional institutions).
During Phase II of the application process you may be required to submit “finished samples.” Finished samples
include the actual institution's logos and are presented in the exact way they would be presented to consumers.
Finished samples should include your company's name and indicate where the Officially Licensed Collegiate Product
hologram label will be affixed. "Finished Sample Institutions" require licensees to submit finished samples during
Phase II of the application process, but licensees should not produce and submit them until notified by CLC that their
Phase II design submission has been preliminarily approved.
The Collegiate Licensing Company
License Application Guide
Finished Sample Institutions
Alabama
Florida
Auburn
Florida State
Georgia Tech
Tennessee
Stanford
Texas (Austin) Texas A&M
Please note that quality/finished samples will not be returned to licensees and become the property of CLC and/or the
institutions regardless of whether or not the licensee is ultimately approved by the institutions. The cost of sample
production is wholly incurred by the applicant and will not be paid by CLC/the institutions. You should consider sample
production costs as you determine the overall costs of licensure.
OBTAINING INSTITUTION LOGO SHEETS & DIGITIZED EMBROIDERY FILES
CLC requires licensees to obtain logo sheets via the J. Patton On Demand service, which is CLC’s digital artwork distribution
program. Subscribers have access to production-ready digital logo sheets via the Internet and receive quarterly updates
throughout the subscription period. You will receive detailed information on the service during Phase II. The annual
subscription fees are listed below and more information can be found at www.Jpattonondemand.com:
1 Approved Institution
2 – 5 Approved Institutions
6 – 15 Approved Institutions
16 – 50 Approved Institutions
51 – 100 Approved Institutions
101+ Approved Institutions
Super Pack (16+ Institutions, Bowls, Conferences)
1 Approval Conference
2 - 5 Approved Conferences
6+ Aproved Conferences
1 – 5 Approved Bowls
6 – 15 Approval Bowls
16+ Approved Bowls
$ 75
$150
$350
$750
$1,000
$1,250
$1,450
$ 75
$150
$350
$150
$350
$750
In addition, J. Patton’s On Demand service provides world-class embroidery
digitizing, design, and file distribution for CLC partner institutions. This webbased program allows users to access a wide variety of marks expertly
digitized for use in a wide range of embroidery applications at reasonable
costs. Stitches On Demand is integrated with the Logos On Demand Asset
library and database to provide a single, comprehensive solution for your
licensing needs.
CERTIFICATION, TESTING, AND/OR LABELING REQUIREMENTS
Many products have certification, testing and/or labeling requirements in accordance with US law. Licensees must comply
with all applicable laws, regulations, standards and procedures including the requirements of any regulatory agency, such as
the United States Consumer Product Safety Commission (www.CPSC.gov), the Federal Trade Commission (www.FTC.gov),
and the Food and Drug Administration (www.FDA.gov).
The list of products below is not all-inclusive; however, it does highlight the most common products or types of products that
require additional attention, including certification, testing and/or specific labeling. You should submit all test results,
certifications, and/or product and packaging labels with your application where special requirements are mandated by the US
government.




Consumables, Health and Beauty Products, and Sunglasses must meet all FDA testing and labeling requirements
Electrical products must be UL approved and certified
All children’s (children being those 12 years of age or under) products, including toys, games, apparel, accessories,
footwear, etc., must include the proper manufacturing and warning labels
All children’s products must be tested and certified for lead content and phthalates in accordance with the Consumer
Products Safety Improvement Act of 2008. Such products must also be in compliance with the Federal Hazardous
Substances Act and the Flammable Fabrics Act.
Again, this is not intended to be an exhaustive list of requirements and regulations. Applicants and licensees are fully
responsible for upholding the legal and governmental requirements/certifications for their respective products, as well tracking
any changes and developments of all applicable requirements and regulations.
The Collegiate Licensing Company
License Application Guide
ALTERNATIVES TO SEEKING A LICENSE
Pursuing a collegiate license does not make sense for all companies. If you decide not to pursue a license, receive a
recommendation via the New Product Inquiry Process not to apply, or receive a denial on your application, there are
alternative pathways to participate in the collegiate licensing industry, including:
1. Become an Authorized Manufacturer for an existing collegiate licensee and supply blank goods for decoration
under the licensee’s agreement, or, your company can provide the finished product and the existing licensee can
handle all licensing approvals, packaging, accounting, sales, and distribution.
2. If your application was denied due to a lack of existing distribution or retail relationships, you may want to establish sales
of your generic product (i.e, without collegiate marks) with retailers that carry collegiate product and reapply in the future
after you have established a proven sales history and retailer service record.
III. APPLICATION PROCESS – FINAL CONSIDERATIONS
THE IMPORTANCE OF A THOROUGH RESPONSE AND NON-REFUNDABILITY
Many institutions do not permit reconsideration of application requests for a period of one year following institution
disapproval. As such, it is imperative that applicants review their application responses prior to submission to ensure
thoroughness and to strengthen their prospects for receiving approval from the institutions. If an applicant fails to provide key
information, the application cannot be processed and may be denied.
Ensuring that you have a viable chance for obtaining approval for your product is important before submitting your application.
The application fee is NON-REFUNDABLE once submitted even if the institution(s) disapproves your request. In addition, if
you submit for a standard license but are only approved by institutions within your state and transferred to CLC’s Local
division, the difference in application fees is non-refundable. CLC will notify you in writing if your application is disapproved by
any of the institution(s) you requested.
HOW LONG DOES THE APPLICATION PROCESS TAKE?
The Standard and Local application process time varies based on the number of institutions being sought. The fewer number
of institutions requested, the more expeditious the application process. As such, CLC highly recommends that you only apply
for institutions that you are prepared to maximize in the near future. To avoid time pressures and financial loss, we strongly
encourage applicants to fully complete the licensing process before making any commitments to the collegiate industry
including trade show attendance, retail pre-orders, etc. We treat all applicants equally and on a first come, first served basis
and therefore cannot accommodate “rush” requests.
APPLICATION CHECKLISTS
A checklist will be provided to you for each phase of the licensing process to help guide you. The Phase I Checklist is
included in this packet. The checklists are all-inclusive and should be your primary guide for ensuring that you
submit all required items. The checklist document itself is a reference and does not need to be submitted to CLC.
NEXT STEPS…
We appreciate your interest in obtaining a collegiate license and are committed to providing you with courteous and helpful
customer service throughout the process. If you have decided to pursue a collegiate license with CLC, please proceed by
reviewing and completing the CLC License Application. Please continue to use this guide as a reference and as you have
questions or problems throughout the rest of the application process. You may also visit our web site at www.clc.com where
further resources on the collegiate licensing industry can be found.
CLC Application Checklist
Please use the following checklist to ensure all of the application requirements are returned to The Collegiate Licensing Company. All
requirements are included on this list. The application will not be processed until all of the requirements noted below are received.
Completed License Application. Please be sure to indicate your desired license type on the application. All fields must be
completed on the application and it must be signed by an officer/owner of the company.
Application Fee ($100 for Local Applicant or $1,000 for Standard Applicant). Please make the check or money order
payable to “CLC.” Funds must be drawn from a US bank. The application fee is non-refundable.
Credit Report- All applicants must provide a credit report from one of the following:
● If you are a new company with no credit history or an individual, you must provide an individual credit report from one of
these three agencies: Equifax, Experian, or TransUnion
● If you are an established company and have been in business for more than a year, you must provide a business credit
report for your company from one or more of the following reporting agencies: Accruint, ClientChecker, Credit.net, Dun &
Bradstreet, Equifax, Experian, or TransUnion
Financial Statements:
● If the company is public, please provide a copy of your most recent annual report.
● If the company is private, please provide an audited or CPA certified financial statements (most recent
sheet is preferred, historical profit/loss statement is also acceptable).
● If the company is a start-up, please provide a copy of the company business plan.
balance
Completed Strategic Marketing & Distribution Plan. You must follow the outline provided for the license type you are
requesting (Local or Standard) and provide all of the information requested. Please do not bind the document as it will need
to be scanned and sent to the institutions for review. It is also acceptable to provide the Strategic Marketing & Distribution
Plan in digital format (CD or flash drive) with the other application requirements.
Completed Factory/Supplier Information Form. Describe all organizations, including facilities owned and operated by
your company, from which you will source all or part of your collegiate goods. If you have more than four
factories/suppliers that will provide components or products, including blank goods, for your collegiate
product line, please make copies of this form before completing.
Completed Institution List. Please mark the institutions on the enclosed CLC list for which you seek licensure. The
advance fees will not be due until Phase III of the licensing process.
Quality Sample. Send at least one quality sample of each product for which you are applying. Send additional samples if
applying for any institution(s) that requires a quality sample (see Sample Requirements section of Application Guide for an
explanation). Samples are at the expense of the applicant and will not be returned. Quality samples should not include
institution logos but must include an example of your method of logo application (screenprint, embroidery, etc.). Please
contact CLC before sending over-sized samples.
Completed MyiCLC Registration Form. Complete and return the enclosed registration form.
Company Name Label Sample. All licensees must submit to CLC an example of how they will display their company name
on their products. CLC will accept the following company name application techniques: hangtag, adhesive, or sewn-in label;
licensee name applied directly to product or packaging (printed or etched) or added to CLC’s hologram hangtag. If your
application technique cannot be demonstrated please submit a visual/graphical representation of how your company name
will be applied along with a written description.
Sales Catalog (preferred but optional). Provide a sales catalog for your company’s current product offering. Digital
catalogs are preferred.
UL Approval for Electrical Products (required if applying for a product that includes electrical components). A copy
of applicant's UL Approval must be included for applications for all electrical products.
All information should be returned together and clearly marked “Standard Application” or “Local Application” to the following address:
The Collegiate Licensing Company
Attn: Standard Application or Local Application
1075 Peachtree Street Suite 3300 Atlanta, GA 30309
CLC License Application
Applicants should read the entire “CLC Application Guide” document prior to completing the application. If you
determine that a collegiate license makes sense for your company, please complete all sections of the application
below. This is a fillable PDF Form which will allow you to type your responses directly into the document and
print. If you are using Adobe XI Reader or a full version of Adobe software, you can also save the document for
future editing.
License Type Selection
All applicants must select a single license type. Please refer to the “Deciding What Type of License to Request” section
of the CLC Application Guide to determine which license type is best for your company. Indicate the license type you
are applying for by selecting the associated box below. If you fail to designate a license type, it will significantly delay
the application process.
Standard
Local
Company Information
Company Name __________________________________Owner Name ____________________________
Street Address___________________________________________________________________________
Mailing Address__________________________________________________________________________
City__________________________
State _______Zip ___________ Phone _________________________
Fax ________________Toll Free __________________ Company Website:__________________________
Contact Information
Provide the primary contact information for each area listed below.
Name
Title
Phone Number
Email Address
Licensing
Sales/Marketing
Legal
Royalty Reporting
Corporate Responsibility
Company also known as___________________________________________________________________
Company also doing business as____________________________________________________________
Have you ever applied with CLC for licensure or held a license through CLC, under this or any other company name?
Yes
No
Company currently holds a CLC Local/ICS license agreement
If Yes, attach a separate sheet explaining why your company discontinued the process or license and outline steps that
will be taken to ensure that the license will remain in good standing in the future.
Have any claims been filed against this company or related entities for trademark, copyright, patent infringement, or
product liability?
Yes
No
If Yes, attach a separate sheet explaining all details, including final resolution.
Company Description
Type of organization (select one):
Corporation
Limited Liability Company
Partnership
Proprietorship
S Corporation
Other:___________________
Company Inception Date____________ State_______ Employer ID:_________________________
Have questions? Refer to the enclosed License Application Guide, visit www.CLC.com, or email applications@clc.com
The Collegiate Licensing Company
License Application, Page 2
Owner/Officer Information - provide the name and title of all primary owners and officers of the company.
Name
Title
Years in Position
Owner/Officer #1
Owner/Officer #2
Owner/Officer #3
Owner/Officer #4
Owner/Officer #5
Is your company a certified minority or woman-owned business?
If Yes, provide certification number: _________________________
Yes
No
List any previous names for this business and/or names of businesses operated by any principal of this company within
the last five years _________________________________________________________________________________
_______________________________________________________________________________________________
Company’s gross revenue/sales volume for past three years (check one for each year):
(Year)______
$0 - $50k
$50k - $500k
$500k - $5m
$5m - $10m
$10m - $50m
$50m +
(Year)______
$0 - $50k
$50k - $500k
$500k - $5m
$5m - $10m
$10m - $50m
$50m +
(Year)______
$0 - $50k
$50k - $500k
$500k - $5m
$5m - $10m
$10m - $50m
$50m +
Total # of employees
________
How many employees will be dedicated to the collegiate program in each of the following areas?
Administration: ________ Sales:________ Royalty Reporting:_______Corporate Responsibility:_________
Are you the Parent Company?
Yes
No
If No, provide parent name and location: ______________________________________________________________
_______________________________________________________________________________________________
Are you (or related entity) a retailer of the finished product?
Yes
No
If Yes, provide a complete description of your retail operation. If the related entity will retail the finished product, please
provide the entity’s name and a description of the relationship between your two companies.
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
_______________________________________________________________________________________________
Credit/Financial History
Credit Report- All applicants must provide a credit report from one of the following:
• If you are a new company with no credit history or an individual, you must provide an individual credit report from
one of these three agencies: Equifax, Experian, or TransUnion
• If you are an established company and have been in business for more than a year, you must provide a business
credit report for your company from one or more of the following reporting agencies: Accruint, ClientChecker,
Credit.net, Dun & Bradstreet, Equifax, Experian, or TransUnion
Financial Statement- All applicants must provide one of the following:
• If the company is public, please provide a copy of your most recent annual report.
• If the company is private, please provide an audited or CPA certified financial statement (most recent balance sheet
is preferred, historical profit/loss statement is also acceptable).
• If the company is a start-up, please provide a copy of the company business plan.
Have there been any voluntary or involuntary bankruptcies of the company or related entities?
Yes
No
If Yes, please attach a separate sheet providing all details, including disposition.
Have Questions? Refer to the enclosed License Application Guide, visit www.CLC.com, or email applications@clc.com
The Collegiate Licensing Company
License Application, Page 3
Bank Reference
Bank Name_________________________________Contact Name_________________________________
Street Address___________________________________________ City____________________________
State_____Zip________________Phone ____________________ E-mail____________________________
Date account was opened:_______________Average Balance:____________Credit line:________________
Credit Reference
Creditor Name_______________________________Contact Name________________________________
Street Address___________________________________________ City____________________________
State_____Zip________________Phone ____________________ E-mail____________________________
Date account was opened:___________ Time doing business with Creditor:__________
Type of business:
____________ Credit limit placed on account:____________
Amount of credit line extended:____________ Account current?
Yes
No
General characteristics of relationship: ________________________________________________________
Trademark License Information
Identify any current trademark licenses held by your company including licensor information, licensed product(s) and
length of license. If other licenses are currently held, please attach a separate list.
Licensor:____________________________Contact:______________________ Length of License:__________
Gross Royalties Paid:
Last Year_________ Two Yrs. Ago__________ Three Yrs. Ago__________
Product(s) Licensed:________________________________________________________________________
Licensor:____________________________Contact:______________________ Length of License:__________
Gross Royalties Paid:
Last Year_________ Two Yrs. Ago__________ Three Yrs. Ago__________
Product(s) Licensed:________________________________________________________________________
Licensor:____________________________Contact:______________________ Length of License:__________
Gross Royalties Paid:
Last Year_________ Two Yrs. Ago__________ Three Yrs. Ago__________
Product(s) Licensed:________________________________________________________________________
Production & Supply Chain Information
Will all of your collegiate products—from raw material to finished product— be manufactured in facilities that are owned
and operated by your company? This includes finished products and/or blank products.
Yes
No
If No, which best describes how your finished product(s) are manufactured? Select the answer that most closely
describes your business model:
Assembly of outsourced raw materials/components and logo application of products are conducted in companyowned facilities
Purchases fully finished blank goods from others and decorates/applies logo to product in company-owned
facilities, or visa versa
Combination: less than half of products are outsourced to manufacturers/contractors for all production processes
Combination: more than half of products are outsourced to manufacturers/contractors for all production processes
All manufacturing processes, including assembly, production of blank goods and finished products, and
decoration/logo application, are outsourced
Undetermined
How many manufacturing facilities, including your own, will be used to produce your collegiate products?
Specify #:______
Unsure
Do any of these facilities subcontract work to other manufacturers?
If Yes, does your company approve the subcontractors that are used?
Yes
Yes
No
No
Unsure
Unsure
Have Questions? Refer to the enclosed License Application Guide, visit www.CLC.com, or email applications@clc.com
The Collegiate Licensing Company
License Application, Page 4
Through what means will you procure all components (including blank goods) of your collegiate product?
Indirectly, through Agent/Intermediary* to factories
Directly to contracted factories
Through a distributor or supplier of advertising specialty/promotional products
Through factories your company owns and operates
Self-employed artisan working outside a factory
Through a digital media designer and/or developer
Combination – please specify type and percentage of each type:_________________________________________
Other – please specify type and percentage of each type:______________________________________________
* “Intermediary” includes any organization that exists between your company and the facilities where the manufacturing
and/or the decoration of the product takes place.
Does your company have a formal Corporate Responsibility (“CR”) strategy and/or code of conduct?
Yes
No
If Yes, please provide additional information on your CR strategy and a copy of your code of conduct with your strategic
marketing and distribution plan.
Are you an advertising specialty or promotional products distributor or supplier?
Yes
No
If Yes, please indicate what promotional products industry trade organization memberships you hold.
_______________________________________________________________________________________________
What percentage of your collegiate product will be sourced through your membership in these organizations? _______%
Insurance Reference
Please forward the enclosed insurance information to your insurance agent. While you should not purchase your
insurance coverage at this time, we highly recommend that you obtain a quote and ensure that your insurance carrier
can provide the necessary insurance coverages. Please provide below the contact information for the insurance carrier
from which you will obtain coverage. CLC and its Institutions are not responsible for any costs associated with insurance
purchases made prior to license approval.
Insurance Company__________________________________Agent Name__________________________________
Street Address_______________________________________ City________________________________________
State_____Zip________________Phone _____________________ E-mail__________________________________
Retail References
List two (2) retail references CLC can contact who will provide an opinion on your company’s product line, product
quality, service and delivery or provide references from retailers who have shown an interest in your product line.
Retailer Name__________________________________ Contact Name____________________________________
Phone ____________________________________ E-mail______________________________________________
Retailer Name__________________________________ Contact Name____________________________________
Phone ____________________________________ E-mail______________________________________________
Systems
Please indicate the accounting software that
Impress
Great Plains
JD Edwards
Macola
MAS90
Does your company have EDI capabilities?
your company utilizes for sales and invoicing:
Oracle
Other:__________________
Oak Street
Quickbooks
Peachtree
Sage Pro
Pro Com
SAP
Proprietary Software/Custom
Shop Works
Yes
No
CLC requires licensees to submit royalty sales by institution, product category, retailer, and if licensed for special
programs, by license type.
Does your accounting system provide the invoice detail necessary to report by these criteria?
Yes
No
Have Questions? Refer to the enclosed License Application Guide, visit www.CLC.com, or email applications@clc.com
The Collegiate Licensing Company
License Application, Page 5
Will your accounting system allow you to export this information in .CSV format for upload into CLC’s system?
Yes
No
To expedite licensing, CLC utilizes an online portal. Licensees are required to submit all artwork, license requests, and
royalty reports through the online system. In addition, CLC communicates the majority of licensing notifications and
updates via the portal and e-mail.
Do you have company-wide email?
Yes
No
Name of Internet Service Provider: ________________________________________________________________
Internet bandwidth:
T3
T1
Cable
DSL
ISDN
56K
28.8
Other:_____________
What design/graphic software does your company use?________________________________________________
Prospective Licensee Statement
1. I hereby affirm that my answers to the above questions are, to the best of my ability, true, accurate, and complete.
The Collegiate Licensing Company (CLC) will verify information through available resources where applicable. I
understand that any license which may be granted to me by CLC will be subject to immediate termination, without the
return of any amount paid or the abatement of any amount due, in the event CLC finds that I have supplied false,
misleading, fraudulent, or incomplete information.
2. I hereby acknowledge the proprietary nature of all terminology and marks of CLC’s clients. I agree that I will make no
use of any of CLC’s clients’ marks or terminology without written consent of CLC. I understand the acceptance of this
application by CLC does not constitute a license or that such acceptance requires CLC to enter into any licensing
agreement.
3. I hereby agree that my product or concept submitted upon request will be reviewed and accepted or rejected at the
discretion of CLC and its partner universities.
4. I hereby acknowledge that the submission of any and all product samples is at my expense and that product
samples will not be returned.
The Collegiate Licensing Company has agreed that any product sample(s), mock-up(s), etc. that I submit upon request
will be examined for approval only by CLC and the respective client(s). I acknowledge that CLC may license other
products similar to mine without obligation to me.
Signatures transmitted electronically by portable document format (pdf) file or facsimile shall be binding for all purposes
hereof.
Officer/Agent of Co. (Print Name): _________________________________ Title:______________________
Signature: _________________________________________________Date: ________________________
Once all questions have been answered, please print, sign and return the application with the additional items
indicated on the checklist to:
Collegiate Licensing Company
Attn: Standard or Local Licensing (depending on type of license requested)
1075 Peachtree Street Suite 3300
Atlanta, GA 30309
Have Questions? Refer to the enclosed License Application Guide, visit www.CLC.com, or email applications@clc.com
Factory/Supplier Information
Provide the information requested below for all factories and suppliers, including facilities owned and operated by your company, from
whom you will source your collegiate goods. This includes the manufacturer of blank products on which the collegiate logo will be
applied. If you have more than 4 suppliers, please make copies of this form. This is a fillable PDF Form which will allow you to type
your responses directly into the document and print. If you are using Adobe Reader XI or Adobe software, you can also save
the document for future editing.
Manufacturer/Supplier Name:______________________________Location: City______________________Country________________
Product supplied by Manufacturer/Supplier:__________________________________________________________________________
Does your company have an equity/ownership stake in the factory?
Yes
No If yes, what percentage? ____________%
If your company does NOT own the facility, please specify the owner: _____________________________________________________
What % of your collegiate product will be sourced from this factory? _______% What % of this factory’s production is yours? _______%
How long have you been sourcing product consecutively from this manufacturer/supplier?____________________________________
Please check the box that best describes the nature of this facility/location’s business:
Manufacturing facility
Corporate/Sales office
Distributor
Non-factory artisan
Other: _______________________
When was the date of your last audit/onsite visit to this facility?
______________________
Please check the box that best describes the business association of this entity.
Owned & operated by your company and/or a subsidiary
Contractor (applies the collegiate logo to the product)
Manufacturer (produces product & applies logo)
Agent/Intermediary*
Vendor/Supplier (provides blank goods)
Other: _____________________________________________
Manufacturer/Supplier Name:______________________________Location: City______________________Country________________
Product supplied by Manufacturer/Supplier:__________________________________________________________________________
Does your company have an equity/ownership stake in the factory?
Yes
No If yes, what percentage? ____________%
If your company does NOT own the facility, please specify the owner: _____________________________________________________
What % of your collegiate product will be sourced from this factory? _______% What % of this factory’s production is yours? _______%
How long have you been sourcing product consecutively from this manufacturer/supplier?____________________________________
Please check the box that best describes the nature of this facility/location’s business:
Manufacturing facility
Corporate/Sales office
Distributor
Non-factory artisan
Other: _______________________
When was the date of your last audit/onsite visit to this facility?
______________________
Please check the box that best describes the business association of this entity.
Owned & operated by your company and/or a subsidiary
Contractor (applies the collegiate logo to the product)
Manufacturer (produces product & applies logo)
Agent/Intermediary*
Vendor/Supplier (provides blank goods)
Other: _____________________________________________
Manufacturer/Supplier Name:______________________________Location: City______________________Country________________
Product supplied by Manufacturer/Supplier:__________________________________________________________________________
Does your company have an equity/ownership stake in the factory?
Yes
No If yes, what percentage? ____________%
If your company does NOT own the facility, please specify the owner: _____________________________________________________
What % of your collegiate product will be sourced from this factory? _______% What % of this factory’s production is yours? _______%
How long have you been sourcing product consecutively from this manufacturer/supplier?____________________________________
Please check the box that best describes the nature of this facility/location’s business:
Manufacturing facility
Corporate/Sales office
Distributor
Non-factory artisan
Other: _______________________
When was the date of your last audit/onsite visit to this facility?
______________________
Please check the box that best describes the business association of this entity.
Owned & operated by your company and/or a subsidiary
Contractor (applies the collegiate logo to the product)
Manufacturer (produces product & applies logo)
Agent/Intermediary*
Vendor/Supplier (provides blank goods)
Other: _____________________________________________
Manufacturer/Supplier Name:______________________________Location: City______________________Country________________
Product supplied by Manufacturer/Supplier:__________________________________________________________________________
Does your company have an equity/ownership stake in the factory?
Yes
No If yes, what percentage? ____________%
If your company does NOT own the facility, please specify the owner: _____________________________________________________
What % of your collegiate product will be sourced from this factory? _______% What % of this factory’s production is yours? _______%
How long have you been sourcing product consecutively from this manufacturer/supplier?____________________________________
Please check the box that best describes the nature of this facility/location’s business:
Manufacturing facility
Corporate/Sales office
Distributor
Non-factory artisan
Other: _______________________
When was the date of your last audit/onsite visit to this facility?
______________________
Please check the box that best describes the business association of this entity.
Owned & operated by your company and/or a subsidiary
Contractor (applies the collegiate logo to the product)
Manufacturer (produces product & applies logo)
Agent/Intermediary*
Vendor/Supplier (provides blank goods)
Other: _____________________________________________
“Intermediary” includes any organization that exists between your company and the facility/ies where the manufacturing and/or the decoration of
the collegiate product occurs.
Strategic Marketing & Distribution Plan Outline
STANDARD Applicants
Please follow the outline provided below to prepare the required marketing plan for the institutions and products for which you
seek a license. All information requested must be provided. The plan should be typed and stapled (not bound) or provided in a
digital format on either a CD or flash drive. Include your company name and address at the top of the plan.
I. Company Information
A. Provide a brief history of the company including years in business, primary business operations (products/markets), and
a brief bio for all owners/officers of the company.
B. Provide your company’s mission statement.
C. Provide information on your company’s efforts related to corporate responsibility including codes of conduct,
environmental responsibility, sourcing practices, work environments, etc.
D. Provide a concise statement of what your company is trying to achieve in the collegiate market and include a summary
of any marketplace research that you have done. Indicate what strengths your company brings to the collegiate market
versus your competitors.
II. Product Information
A. Provide a complete list of the products that your company currently manufactures or a digital copy of your sales catalog.
B. Furnish a complete list of products for which you are requesting licensure including the minimum order amount,
wholesale price point, and the suggested retail price of each product. Provide images/renderings of potential collegiate
designs.
C. Product Launches: Describe your “go-to-market”/launch plan for your new college program, as well as your strategy for
future new product launches.
D. Labeling: CLC requires that all licensed products sold at retail include your company name and the Officially Licensed
Collegiate Products (OLCP) hologram label. Hangtags are required on all apparel and stickers are required on nonapparel items. Provide a sample of your company name label and indicate where and how the OLCP hologram would
be applied to your products.
III. Sales Information
A. Sales Projections: Provide realistic collegiate sales projections by product category for the next three years (in
wholesale dollars and units).
B. Current Distribution: Provide a list of current top 10 retail accounts; include the buyer/contact name, phone number,
vendor account number, length of relationship, and overall percentage of business done for each.
C. Target Retail Market: Supply a complete list of retail accounts or other channels of distribution that you plan to target for
collegiate sales. If any of these accounts have expressed an interest in your product, provide the buyer/contact name
and phone number for each.
D. Target Consumer Market: Identify and describe your target consumer market, including who your consumers are and
what the demand is for your product.
E. Sales Representation: Provide detailed information regarding your current sales representatives, whether internal or
external and the geographic region they cover.
F. Distributors: If your company utilizes distributors, provide the name and address of each distributor, the length of time
doing business with the distributor and percentage of product sold through each.
IV. Marketing & Advertising
A. Marketing Philosophy: Describe your view of the importance of investing in marketing to grow your individual college
business, as well as to grow the overall “college” business.
B. Marketing Budget: Provide details of your marketing budget, including the percentage of your collegiate sales total that
you expect to reinvest back into marketing to grow your college business annually and an allocation of how you plan to
invest your marketing budget during the next 12 months to promote your college program.
C. National Marketing: Describe how you plan to promote your overall college program to retailers and consumers.
D. Local Marketing: Describe how you plan to promote your association with individual colleges and universities to their
students, fans, and alumni.
E. Digital Marketing: Describe how you plan to utilize digital media, including traditional internet and social media.
F. Print Marketing: Describe, if any, your current plans to promote your college program utilizing print media.
G. In-Store Marketing: Provide a list of retailers you expect to execute in-store marketing programs with during the first 12
months of the license term and how you typically work with retail accounts to execute in-store marketing programs.
H. Co-Op Dollars: Provide information on the utilization of co-op financial commitments with existing or planned retail
accounts for your collegiate product and indicate if you would you be open to partnering with other licensees and CLC
to combine financial resources to bring larger marketing initiatives to retailers.
I. Tradeshows: Provide a list of all tradeshows that you currently attend, along with those that you will attend to showcase
your college product assortment.
Strategic Marketing & Distribution Plan Outline
LOCAL Applicants
Please follow the outline provided below to prepare the required marketing plan for the institutions and products for which you
seek a license. All information requested must be provided. The plan should be typed and stapled (not bound) or provided in a
digital format on either a CD or flash drive. Include your company name and address at the top of the plan.
I. Company Information
A. Provide a brief history of the company including years in business, primary business operations (products/markets), and
a brief bio of each owner/officer of the company.
B. Provide a concise statement of what your company is trying to achieve in the collegiate market and include a summary
of any marketplace research that you have done. Indicate what strengths your company brings to the collegiate market
versus your competitors.
II. Product Information
A. Furnish a complete list of products for which you are requesting licensure including the minimum order amount,
wholesale price point, and the suggested retail price of each product. Provide images/renderings of potential collegiate
designs.
B. Provide your strategy and timeline for product launch.
C. Labeling: CLC requires that all licensed products sold at retail include your company name and the Officially Licensed
Collegiate Products (OLCP) hologram label. Hangtags are required on all apparel and stickers are required on nonapparel items. Provide a sample of your company name label and indicate where and how the OLCP hologram would
be applied to your products.
III. Sales Information
A. Sales Projections: Provide realistic collegiate sales projections by product category for the next three years (in
wholesale dollars and units).
B. Current Distribution: Provide a list of your current top 10 retail accounts or other distribution channels; include the
buyer/contact name, phone number, vendor account number, length of relationship, and overall percentage of business
done for each.
C. Target Retail Market: Supply a complete list of retail accounts or other channels of distribution that you plan to target for
collegiate sales. If any of these accounts have expressed an interest in your product, provide the buyer/contact name
and phone number for each.
D. Target Consumer Market: Identify and describe your target consumer market, including who your consumers are and
what the demand is for your product.
E. Sales Representation: Provide information regarding your current or planned sales representatives and the geographic
region they cover.
F. Distributors: If your company utilizes distributors, provide the name and address of each distributor, the length of time
doing business with the distributor and percentage of product sold through each.
IV. Marketing & Advertising
A. Describe how you plan to promote your overall college program to retailers and consumers and how you plan to
promote your association with individual colleges and universities to their students, fans, and alumni.
B. Provide details of your marketing budget including information on in-store, print, and digital media (Internet, social
media) plans for advertising.
Institution List
Advance Fees, Royalty Rates, FLA & WRC Affliation, and Sample Requirements
January 1, 2016
Select
with "X"
Institution
Name
The U of Alabama +
U of Alaska, Anchorage
U of Alaska (State Program)
U of Alaska, Fairbanks
The U of Arizona
Member
CLC
City/State
FLA WRC Code
AL Tuscaloosa, AL
Y
ANC Anchorage, AK
AK Anchorage, AK
AK Fairbanks, AK
ARZ Tucson, AZ
Y
Y
Arizona State University
U of Arkansas
Arkansas State U
Auburn U +
Y
Boise State U
Boston College
Boston University
Y
Brigham Young U
Brigham Young U Campus Photos
University of California, Berkeley **
California Polytechnic State University
Y
Y
Y
Y
Y
Y
Y
$300
$50
$0
$50
$500
$200
$25
$0
$25
$250
15.0%
12.0%
10.0%
12.0%
15.0%
18.0%
15.0%
18.0%
$1,000
$1,000
$200
$750
$500
$600
$100
$500
$100
$200
$50
$250
BSU Boise, ID
BC Chestnut Hill, MA
BU Boston, MA
12.0%
12.0%
10.0%
14.0%
15.0%
8.5%
$500
$500
$250
$250
$250
$100
$100
$125
$50
BYU
BYU
CAL
CPO
9% 8
12.0%
12.0%
9.0%
14.0%
14.0%
18.0%
9.0%
$500
$0
$250
$0
$125
$0
$200
$100
$25
10.0%
10.0%
$100
$50
$25
12.0%
8.5%
12.0% ^
10.0%
12.0%
12.0%
12.0%
12.0%
12.0%
12.0%
10.0%
10.0%
10.0%
15.0%
15.0%
12.0%
12.0%
10.0%
8.5%
15.0%
15.0%
17.0%
12.0%
12.0%
15.0%
15.0%
15.0%
10.0%
15.0%
10.0%
22.5%
22.5%
17.0%
12.0%
$100
$150
$700
$100
$500
$0
$0
$600
$0
$500
$100
$250
$100
$1,200
$0
$400
$0
$50
$50
$250
$50
$250
$0
$0
$400
$0
$250
$50
$100
$50
$600
$0
$200
$0
$25
$25
$200
$25
$125
$0
$0
$200
$0
$125
$25
$0
$25
$300
$0
$25
$0
Charleston, IL
Richmond, KY
Tallahassee, FL
Gainesville, FL
Tallahassee, FL
Tallahassee, FL
FRS Fresno, CA
FUR Greenville, SC
GMU Fairfax, VA
10.0%
10.0%
10.0%
12.0%
12.0%
16.0%
12.0%
10.0%
12.0%
8.0%
10.0%
10.0%
18.0%
18.0%
15.0%
12.0%
15.0%
15.0%
$250
$100
$300
$150
$50
$150
$100
$25
$50
ARS
ARK
AKS
AUB
Tempe, AZ
Fayetteville, AR
State University, AR
Auburn, AL
Provo, UT
Provo, UT
Berkeley, CA
San Luis Obispo, CA
CF
CWU
CIN
CIT
CL
Eastern Illinois U
Eastern Kentucky U
Florida A&M University
U of Florida +
Florida State U +
Florida State Fight Song
Fresno State
Furman University
George Mason U
Y
Y
Y
Y
Y
CL
COL
CON
COR
DEL
DXL
DU
ECU
Y
Y
Y
Y
Y
Y
Y
Y
Orlando, FL
Ellensburg, WA
Cincinnati, OH
Charleston, SC
Clemson, SC
Clemson, SC
Clemson, SC
Boulder, CO
Colorado Springs, CO
Storrs, CT
Ithaca, NY
Newark, DE
Philadelphia, PA
Durham, NC
Durham, NC
Greenville, NC
Greenville, NC
EIU
EKY
FAM
FLA
FSU
George Washington U *
Y
GWU Washington, DC
10%1
Georgetown U *
Georgia State U
Georgia Tech
+
Gonzaga University
Grambling State University
Y
GTW
GSU
GT
GON
GST
Y
Y
Howard University
U of Idaho
Idaho State U
U of Illinois
U of Illinois Alumni Association
James Madison U
University of Kansas
U of Louisiana at Lafayette
Louisiana State University (LSU)
Louisiana Tech University
University of Louisville *
Marshall U
Marshall U - We Are…Marshall Logo
U of Maryland **
Maryland-Fear the Turtle
U of Michigan *
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Advance
Category C
$500
$100
$0
$100
$1,000
U of Central Florida
Central Washington University
U of Cincinnati
Citadel-The
Clemson U
Clemson Walker Golf Course
Clemson C-Crest Logo
University of Colorado
University of Colorado at Colorado Springs
U of Connecticut
Cornell U
U of Delaware
Drexel U
Duke U *
Duke Pitchfork Logos
East Carolina U **
ECU Jolly Roger State Logo
Y
Y
Y
Advance
Category B
15.0%
7.5%
7.5%
7.5%
12.0%
CSN Northridge, CA
Y
Combo-Pack
Advance
Royalty Rate## Category A
12.0%
7.5%
7.5%
7.5%
12.0%
California State U, Northridge
Y
Standard
Royalty Rate
See "Advance Fee Chart by Category" for fees
See "Advance Fee Chart by Category" for fees
See "Advance Fee Chart by Category" for fees
$50 per category
$500
$250
$100
$50
$300
$200
$50
$25
$150
10.0%
$200
$100
$25
Washington, DC
Atlanta, GA
Atlanta, GA
Spokane, WA
Grambling, LA
10% 6
15% 7
10.0%
12.0%
10.0%
10.0%
13.0%
18.0%
10.0%
15.0%
$500
$200
$500
$250
$200
$250
$50
$300
$100
$100
$100
$25
$200
$25
$50
HOW Washington, DC
ID Moscow, ID
IDS Pocatello, ID
12.0%
10.0%
10.0%
15.0%
15.0%
10.0%
$500
$200
$100
$250
$100
$50
$100
$50
$25
IL
IAA
JMU
KS
USL
LSU
LT
Champaign, IL
Champaign, IL
Harrisonburg, VA
Lawrence, KS
Lafayette, LA
Baton Rouge, LA
Ruston, LA
12.0%
8.0%
10.0%
12.0%
12.0%
13.0%
11.0%
15.0%
8.0%
10.0%
18.0%
14.0%
18.0%
14.0%
$500
$500
$250
$600
$100
$1,000
$200
$250
$250
$50
$300
$50
$500
$100
$125
$125
$25
$50
$25
$250
$50
LOU
MRS
MRS
MD
Louisville, KY
Huntington, WV
Huntington, WV
College Park, MD
College Park, MD
Ann Arbor, MI
15.0%
10.0%
10.0%
12.0%
14.0%
12.0%
18.0%
10.0%
10.0%
18.0%
18.0%
20.0%
MIC
See "Advance Fee Chart by Category" for fees
$500
$0
$600
$50
$1,000
$250
$0
$300
$50
$500
$100
$0
$100
$50
$500
Institution List
Advance Fees, Royalty Rates, FLA & WRC Affliation, and Sample Requirements
January 1, 2016
Select
with "X"
Member
Institution
Name
Michigan "Big House" Program
U of Michigan Admin Fee(one time only)
CLC
City/State
FLA WRC Code
Ann Arbor, MI
Y
Y
Ann Arbor, MI
Y
Michigan State University *
Middle Tennessee State University
U of Minnesota
U of Mississippi
U of Missouri
Missouri State University
U of Montana
Montana Griz Gear Program
U of Montana Western
Montana State U
Montana State University Billings
Montana State U College of Technology Great Falls
Montana State University Northern
Morgan State U
U of Nebraska
U of Nevada
U of New Hampshire
New Mexico State U
New York U
U of North Carolina *
U of NC-Charlotte **
U of NC-Greensboro *
Y
Y
Y
$0
$250
$0
$250
12.0%
Y
MTN
MNX
MS
MIS
MOU
MT
Y
MTS
Y
Y
Y
Y
Y
U of North Texas
MOR
NB
NVR
NHM
NMS
NYU
UNC
NCC
NCG
NT
Advance
Category C
$0
$250
MCS East Lansing, MI
Y
Advance
Category B
20.0%
Y
Y
Combo-Pack
Advance
Royalty Rate## Category A
12.0%
Y
Y
Y
Standard
Royalty Rate
18.0%
$1,000
$500
$250
Murfreesboro, TN
Minneapolis, MN
University, MS
Columbia, MO
Springfield, MO
Missoula, MT
Missoula, MT
Dillon, MT
Bozeman, MT
Billings, MT
Great Falls, MT
Havre, MT
Baltimore, MD
Lincoln, NE
Reno, NV
Durham, NH
Las Cruces, NM
New York, NY
Chapel Hill, NC
Charlotte, NC
Greensboro, NC
10% 6
15% 7
12.0%
12.0%
12.0%
9.0%
12.0%
15.0%
10.0%
10.0%
7.5%
7.5%
7.5%
7.5%
12.0%
10.0%
10.0%
10.0%
10.0%
12.0%
10.0%
10.0%
15.0%
18.0%
15.0%
8.0%
15.0%
15.0%
15.0%
13.5%
13.5%
13.5%
13.5%
12.0%
16.0%
12.5%
12.0%
10.0%
15.0%
18.0%
10.0%
10.0%
$100
$500
$600
$1,000
$100
$250
$250
$0
$200
$0
$0
$0
$0
$50
$250
$300
$500
$50
$100
$50
$0
$50
$0
$0
$0
$0
$25
$125
$100
$250
$25
$25
$25
$0
$25
$0
$0
$0
$0
Denton, TX
See "Advance Fee Chart by Category" for fees
$250
$250
$175
$0
$1,000
$100
$200
$125
$100
$50
$0
$500
$50
$100
$75
$50
$25
$0
$100
$25
$50
12.0%
15.0%
$100
$50
$50
Y
Y
NEU Boston, MA
NAU Flagstaff, AZ
12.0%
12.0%
18.0%
12.0%
$100
$250
$50
$100
$25
$50
NCL Greeley, CO
10.0%
8.5%
$250
$100
$50
Y
Y
NWS Evanston, IL
12.0%
18.0%
$600
$400
$200
The University of Oklahoma
Oklahoma Sooner Jr. Program
OKC Norman, OK
Norman, OK
12.0%
12.0%
Oklahoma State U
OKS-Langston University
Old Dominion U
OKS Stillwater, OK
Langston, OK
ODU Norfolk, VA
12.0%
10.0%
12.0%
18.0%
13.0%
18.0%
$1,000
$300
$100
$500
$0
$50
$250
$0
$25
Oregon State University
U of the Pacific
The Pennsylvania State U *
Pepperdine U
ORS
PAC
PST
PEP
Corvallis, OR
Stockton, CA
University Park, PA
Malibu, CA
12.0%
7.5%
12.0%
8.0%
18.0%
7.5%
16.0%
8.0%
$500
$100
$750
$100
$250
$50
$500
$50
$125
$25
$100
$25
PIT
POR
PRO
PUR
RI
RIC
Pittsburgh, PA
Portland, OR
Providence, RI
West Lafayette, IN
Kingston, RI
Houston, TX
12.0%
8.5%
12.0%
10%#
10.0%
12.0%
17.0%
8.5%
15.0%
16.0%
15.0%
$500
$250
$250
$250
$75
$100
$125
$50
$50
14.0%
$300
$0
$150
$0
$50
$0
12.0%
9.0%
15.0%
9.0%
$300
$150
$300
$50
$300
$25
10% 6
10.0%
10.0%
11.25%
18.0%
15.0%
15.0%
12.0%
$100
$250
$150
$1,000
$0
$0
$300
$50
$100
$50
$500
$0
$0
$200
$25
$25
$25
$100
$0
$0
$100
$50
$150
$50
$100
$0
$300
$25
$50
$25
$100
$0
$100
Northeastern University
Northern Arizona U
U of Northern Colorado
Northwestern U *
Y
Y
U of Pittsburgh *
Portland State University
Providence College
Purdue U
U of Rhode Island
Rice University
Y
Y
Y
Y
Y
Y
State University of New Jersey, Rutgers *
Sacramento State
Y
Y
RTX Piscataway, NJ
CSC Sacramento, CA
Saint Joseph's University
San Jose State U
Santa Clara U
U of South Carolina
U of South Carolina "Cocks" Verbiage Program
U of South Carolina Sir Big Spur Mascot Logo
U of South Florida
Y
Y
Y
Y
Y
Y
Y
Y
SJO
SJS
SCU
USC
Y
Y
Y
Y
Y
10%2
15%3 See "Advance Fee Chart by Category" for fees
$1,000
$1,000
$1,000
See "Advance Fee Chart by Category" for fees
SFL
Philadelphia, PA
San Jose, CA
Santa Clara, CA
Columbia, SC
Columbia, SC
Columbia, SC
Tampa, FL
10.0%
10.0%
12.0%
20.0%
15.0%
12.0%
SIL
SOU
USO
SPL
STC
STA
Carbondale, IL
Baton Rouge, LA
Cedar City, UT
Atlanta, GA
St. Cloud, MN
Palo Alto, CA
10.0%
10.0%
8.0%
10.0%
10.0%
12.0%
8.0%
15.0%
12.0%
15.0%
18.0%
$100
$300
$100
$100
$0
$700
Southern Illinois U
Southern University
Southern Utah University
Spelman College
St. Cloud State U
Stanford University
+
Y
Y
Y
Y
Stephen F. Austin State University
Syracuse University *
Syracuse "Aggressive Otto" Logo
Y
Y
Y
Y
SFA Nacogdoches, TX
SYR Syracuse, NY
Syracuse, NY
10.0%
12.0%
12.0%
12.0%
15.0%
15.0%
$150
$500
$0
$50
$250
$0
$25
$125
$0
Y
TEN Knoxville, TN
12.0%
18.0%
$1,000
$500
$250
Y
Knoxville, TN
16.0%
16.0%
$0
$0
$0
10.0%
15.0%
$0
$0
$0
The U of Tennessee Knoxville
Tennessee "Rocky Top" Logo
U of Tennessee - Chattanooga
+
UTC Chattanooga, TN
13.0%
Institution List
Advance Fees, Royalty Rates, FLA & WRC Affliation, and Sample Requirements
January 1, 2016
Select
with "X"
Member
CLC
FLA WRC Code
U of Tennessee - Martin
UTM
U of Tennessee Health Science Center (Memphis)
TNM
U of Texas, Austin +
TEX
Y
Y
Texas A&M University +
TAM
U of Texas at El Paso
TEP
Texas Christian U
TCU
Texas Tech U
TT
Institution
Name
Tulane U
U of Tulsa
Tuskegee University
UCLA **
Y
Y
Y
TUL
TLS
TUS
UCL
City/State
Standard
Royalty Rate
Combo-Pack
Advance
Royalty Rate## Category A
$0
$0
Advance
Category B
Advance
Category C
Martin, TN
Memphis, TN
Austin, TX
College Station, TX
El Paso, TX
Fort Worth, TX
Lubbock, TX
10.0%
10.0%
12.0%
14.0%
10.0%
12.0%
12.0%
15.0%
15.0%
20.0%
18.0%
16.0%
18.0%
17.0%
$0
$0
$0
$0
New Orleans, LA
Tulsa, OK
Tuskegee, AL
Los Angeles, CA
12.0%
10.0%
10.0%
12.0%
18.0%
15.0%
11.25%
17.0%
12% 4
15% 5
$750 9
11.0%
5.0%
10.0%
15.0%
15.0%
0.0%
15.0%
$275
$0
$500
$200
$0
$0
$600
$250
$75
$0
$100
$100
$0
$0
$300
$125
$25
$0
$50
$50
$0
$0
$150
10% 6
See "Advance Fee Chart by Category" for fees
See "Advance Fee Chart by Category" for fees
$100
$1,000
$600
$100
$500
$400
$100
$100
$200
$250
$100
$100
$75
$50
$50
$50
$25
$25
See "Advance Fee Chart by Category" for fees
U of Utah
Utah State U
Utah State University College of Eastern Utah
U.S. Air Force Academy
U.S. Military Academy
West Point Crest logo
USMA Prep School
Vanderbilt University
Y
Y
Y
VAN Nashville, TN
10.0%
5.0%
10.0%
12.0%
14.0%
12.0%
12.0%
Villanova U
U of Virginia
Virginia Commonwealth U
Virginia Tech *
Y
Y
Y
Y
Y
VU
VA
VCU
VAT
12.0%
10.0%
12.0%
15.0%
18.0%
14.0%
18.0%
$500
$500
$100
$600
$250
$250
$50
$300
$125
$100
$25
$150
Y
Y
WF Winston-Salem, NC
WAS Seattle, WA
12.0%
12.0%
15.0%
18.0%
$300
$1,000
$150
$350
$100
$100
Washington State University
WSU Palouse Ridge Golf Club Program
Wayne State U
Weber State U
Y
Y
WST Pullman, WA
Y
Y
Y
WAY Detroit, MI
WEB Ogden, UT
12.0%
10.0%
10.0%
10.0%
18.0%
15.0%
10.0%
10.0%
West Virginia University
Western Kentucky U
Western Washington University
Y
Y
Y
Y
WV Morgantown, WV
WKY Bowling Green, KY
WWU Bellingham, WA
13.0%
10.0%
8.0%
18.0%
10.0%
8.0%
Y
WMR Williamsburg, VA
WIS Madison, WI
Madison, WI
10.0%
12.0%
12.0%
24.0%
12.0%
Y
WSM Milwaukee, WI
12.0%
Wake Forest University
University of Washington
UT Salt Lake City, UT
UTS Logan, UT
Price, UT
AF Colorado Springs, CO
ARM West Point, NY
West Point, NY
Y
Y
College of William & Mary
U of Wisconsin *
Wisconsin Union
U of Wisconsin-Milwaukee
Y
U of Wyoming
Y
WY
Villanova, PA
Charlottesville, VA
Richmond, VA
Blacksburg, VA
Laramie, WY
8.5%
8.5%
See "Advance Fee Chart by Category" for fees
$0
$0
$250
$0
$0
$100
$0
$0
$25
$1,000
$200
$150
$500
$50
$50
$140
$25
$25
$200
$100
$50
See "Advance Fee Chart by Category" for fees
$0
$0
$0
$75
$25
$20
$250
$75
$50
1
Royalty rate will increase to 12% effective 4/1/2016
Royalty rate will increase to 13% effective 4/1/2016
3
Royalty rate will increase to 18% effective 4/1/2016
4
Royalty rate will increase to 16% effective 7/1/2016
5
Royalty rate will increase to 18% effective 7/1/2016
6
Royalty rate will increase to 12% effective 7/1/2016
7
Royalty rate will increase to 17% effective 7/1/2016
8
Royalty rate will increase to 14% effective 7/1/2016
9
Advance fee will increase to $1000 effective 7/1/2016
* Institution requires licensee to sign the Bangladesh Accord
** Institution requires licensee to sign the Bangladesh Accord OR join the Alliance for Bangladesh Worker Safety
#The royalty rate for Men's/Unisex Headwear in categories 01C, 01N, 01O, 01P, 01Q, and 01R is 12%
2
##The "Combo-Pack Royalty Rate" is applicable to all products in Men's/Unisex Combo-Packaged Goods (01D) category
^ The royalty rate for Men's/Unisex Performance Apparel (01L) is 15%
+ University requires a finished sample of all products from a company before a license will be granted. Designs incorporating the marks of the University should be
submitted for preliminary approval prior to production.
The Category A, B, & C advance fee amounts listed are based upon the product category(s) for which you intend to obtain a license. The actual advance and administrative
fee shall be governed by the final terms of the CLC License Agreement. This advance fee list and the CLC administrative fee is subject to change without notice. Also,
please note that additional administrative fees will be charged at renewal if there are contract breaches during the term of the agreement.
Advance Fees by Product Category
Apparel
Institutions
Men's/
Unisex
T-shirts
Men's/
Unisex
Fleece
Men's/Unise
Men's/Unise
Men's/
x Headwear
x ComboUnisex
(01C and
Packaged
Outerwear
01N - 01R)
Product
Jerseys/
Uniforms
Men's/
Unisex
Fashion
Apparel
$2,000.00
$2,500.00
UC Berkeley
$1,000.00
$1,000.00 $1,000.00****
U of Florida
$5,000.00
$5,000.00
SP
Florida State U
$3,000.00
$3,000.00
SP
U of Louisville
$2,500.00
$2,500.00
SP
U of Nebraska*****
$2,000.00
$2,000.00
$4,000.00
U of Oklahoma
Purdue U
$500.00
$1,000.00
$500.00
$1,000.00
SP
$1,000.00
$1,000.00
U of Texas
$4,000.00
$4,000.00
SP
$2,000.00
$1,000.00
Texas A&M U
UCLA
$5,000.00
$2,500.00
SP
$3,000.00
$2,000.00
$1,000.00 SP/$500 1
$500.00
$1,000
Washington State U**
U of Wisconsin***
$1,000.00
$1,000.00
$500.00
$500.00
$500.00
$3,000.00
$4,000.00
$2,500.00
Men's/Unisex
Men's/
Clothing
Performance
Unisex
Accessories
Apparel
Loungewear
Infant/
Toddler
Apparel
Youth
Apparel
Women's
Apparel (01I
and 01S01Y)
$1,000.00
$2,000.00
$5,000.00
$1,000.00
$500.00
$500.00
$2,500.00
$1,000.00
$1,000.00
SP
$1,000.00
$1,000.00
$5,000.00
$750.00
$2,500.00
$5,000.00
$2,500.00
$3,000.00
$1,000.00
$1,500.00
$1,000.00
$1,000.00 $500.00
$1,000.00
$1,000.00
$500.00
$500.00
$1,000.00
$1,000.00
$1,000.00
$1,000.00
$2,000.00
$500.00
SP
SP
$2,000.00
SP
$500.00
$1,000.00
$1,000.00
$2,000.00
SP
SP
$500.00
$500
$500
$300
$2,500.00
$300.00
$500.00
$1,000.00
$2,000.00
$500
$500.00
$1,000.00
**Washington State University Local Licensees are exempt from payment of the advance fee for T-shirts and Fleece unless these are the only categories for which the company is licensed.
***University of Wisconsin Local Licensees are only required to pay a $1,000 advance for any/all apparel categories.
****University of California Berkeley's fee for Men's/Unisex Headwear only includes categories 01C, 1Q, and 01R; the remaining headwear categories are licensed through a special program.
*****University of Nebraska reserves the right to approve a reduced advance fee payment of $250 for licensees producing handmade products and/or small quantities of merchandise.
1
Special program does not include fashion jerseys, which have a $500 advance.
SP = Special Program in place for product category; must obtain special license with additional advances and/or guarantees
Non-Apparel
Home & Office
Accessories
Institutions
Jewelry
Class Rings
Personal
Furniture/
Domestics
Accessories
Furnishings
Office
Products
Housewares
UC Berkeley
$250.00
U of Florida
$1,000.00
Florida State U
$1,000.00
U of Louisville
U of Nebraska*****
U of Oklahoma
Purdue U
U of Texas
Texas A&M U
$1,000.00
Collectibles
Signage
Misc. Gifts &
Holiday
Novelties Accessories
$500.00
$1,000.00
$1,000.00
$1,000.00
$250.00
$5,000.00
$2,000.00
UCLA
Washington State U**
U of Wisconsin***
$500.00
$250.00
$500.00
Non-Apparel
Sporting Goods/Toys
Paper/Printing/Publishing
Institutions
Gifts & Novelties
Automobile
Products
Stationery
Checks
Paper
Products
UC Berkeley
School
Supplies
Publishing
Sports
Balls
Toys
Equipment
Included in fee noted above
U of Florida
Included in fee noted above
Florida State U
Included in fee noted above
U of Louisville
U of Nebraska*****
U of Oklahoma
Purdue U
U of Texas
Texas A&M U
UCLA
Washington State U**
U of Wisconsin***
Included in fee noted above
$1,000.00
Included in fee noted above
$1,000.00
Included in fee noted above
Included in fee noted above
Included in fee noted above
Included in fee noted above
Included in fee noted above
Included in fee noted above
Specialty Items
Games
Consumable
s
Health &
Beauty
Infant
Products
$1,000.00
Footwear
INSURANCE AGENT INSTRUCTIONS
OVERVIEW – CLC’S BUSINESS RELATIONSHIP WITH THE INSURED
The Collegiate Licensing Company (CLC) is the authorized licensing representative for more than 200 colleges and universities,
bowl games, conferences, the Heisman Trophy, and the NCAA. As the exclusive licensing representative for these collegiate
properties, CLC grants a license to manufacturers to produce and distribute merchandise incorporating the trademarks of CLC
institutions upon approval by the institutions. Each manufacturer requesting a license must obtain general insurance coverage,
including product liability and other coverages, and maintain coverage during the term of the License Agreement. CLC
recommends that the required coverage be obtained for a term of one year.
THE NEED FOR AN EXACT RESPONSE
Inaccurate insurance submission is the top reason for delays in the licensing process. CLC has consulted extensively with
experts in the industry to determine exact insurance specifications that must be met. In the spirit of protecting the interests
of our client institutions, CLC is unable to accept alternative certificates, types of endorsement forms, and/or language
than what is presented in the section below. As such, it is extremely important that you pay close attention to the
requirements and provide your client (and CLC) with the exact certificate, endorsement types, and associated language to avoid
delaying the licensing process for your client.
FINDING ANSWERS TO YOUR QUESTIONS
Attached to this document we have provided examples of correct insurance certificates and additional insured endorsement
forms. Should you have any questions regarding CLC’s insurance requirements, please email your questions to CLC’s
insurance processors at insurance@clc.com. Please be sure to include the name of your client in the body of the email.
INSURANCE REQUIREMENTS
1. A Certificate of Insurance must be provided to CLC. CLC is unable to accept renewal declarations, or a binder, as these
documents are not sufficient in meeting CLC’s insurance requirements.
2. Commercial General Liability coverage must be maintained, including product, advertising, and contractual liability
insurance.
3. On the certificate, the licensee’s name must appear under "Insured." It may be listed as an "a.k.a." or "d.b.a."
4. A policy number and effective dates must be included on the certificate.
5. The certificate must be marked for Commercial General Liability coverage. The certificate must also be marked for the
following:
a.
Product Liability ($1,000,000)
b.
Personal & Advertising Injury ($1,000,000)
c.
$1,000,000 of coverage for Each Occurrence (Claims made policies are not accepted).
6. The "Description" area on the face of the certificate must include the following statement:
"Additional Insured: Collegiate Licensing Company ("CLC") all in accord with (insert applicable endorsement form number
here, either a Grantor of License endorsement or a Designated Person or Organization endorsement), as modified and
attached, hereto."
(If your carrier uses Insurance Services Office (ISO) forms, the correct Grantor of License endorsement number is CG 20 36
10 01 and the correct Designated Person or Organization endorsement is CG 20 26 11 85 or CG 20 26 07 04. If you don't
use ISO forms, you must use a Grantor of License or Designated Person or Organization equivalent. Please be sure to
include the equivalent endorsement form number in the Description area of the certificate.)
7. A Grantor of License endorsement form (ISO form CG 20 36 10 01) or a Designated Person or Organization endorsement
form (ISO form CG 20 26 11 85 or CG 20 26 07 04) must be signed by the agent (if applicable) and attached to the
insurance certificate (it is not acceptable to include the endorsement language in the Description section of the certificate).
CLC will only accept a Designated Person or Organization or Grantor of License endorsement. CLC will not accept a
Vendors endorsement, Grantor of Franchise endorsement, or Owners, Lessees, or Contractors endorsement. The
contractual relationship between CLC and the licensee does not fall within the parameters defined by these endorsement
types. If your company does not use ISO forms, CLC will accept comparable forms as long as they are Grantor of License
or Designated Person or Organization endorsements or equivalents.
8. The language of the additional insured endorsement must read exactly as follows:
Name of Person or Organization
Collegiate Licensing Company, LLC ("CLC"), all institutions represented by CLC for which insured is licensed, and their
respective officers, agents and employees.
9. The certificate holder must be listed exactly as follows:
Collegiate Licensing Company, LLC
1075 Peachtree Street, Suite 3300
Atlanta, GA 30309
10. The policy number(s) must be included on the additional insured endorsement. We also recommend that the insured’s
name be included somewhere on the endorsement form if possible.
NEXT STEPS
Your client may have sent this information to you during what is called Phase I of the application process in order to determine if
you could provide the required coverage and/or to obtain a quote. It is very important that you do NOT proceed in providing the
insurance until your client is notified by CLC that their application is approved (which occurs during Phase II of the application
process). If your client is within Phase II of the licensing process or is an existing licensee in the process of renewing coverage,
please proceed in providing the required insurance certificate and endorsement at this time. Please communicate directly with
your client to determine when you should proceed in actually issuing the required certificate and endorsement. Your client will
not be granted or be allowed to maintain a license until the appropriate insurance certificate and additional insured endorsement,
meeting all of the requirements noted above, are received by CLC.
WHERE SHOULD THE CERTIFICATE AND ENDORSEMENT BE SENT?
Once your client requests that you issue the coverage, you should provide copies of the certificate and endorsement form to
both CLC and to your client. To expedite processing, CLC recommends e-mailing the information directly to your client’s
assigned Coordinator at CLC, if you know who that is, or to the attention of insurance@clc.com. If possible, we also recommend
that you include your client’s name and policy number on the certificate and the endorsement form, so that CLC can connect
your document submissions with the correct company.
Collegiate Licensing Company
Attention: Insurance
1075 Peachtree Street Suite 3300
Atlanta, GA 30309
Fax 770-955-4491
CERTIFICATE OF INSURANCE
ISSUE DATE (MM/DD/YY)
THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS CERTIFICATE DOES
NOT AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES
BELOW.
PRODUCER
COMPANIES AFFORDING COVERAGE
AGENT’S NAME & ADDRESS
Name of insured must match
name under which license is
being obtained.
INSURED
LICENSEE’S NAME & ADDRESS
COMPANY
LETTER
A
COMPANY
LETTER
B
COMPANY
LETTER
C
COMPANY
LETTER
D
COMPANY
LETTER
E
COVERAGES
THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVEFOR THE POLICY PERIOD INDICATED,
NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDINTION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE
ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF
SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS
CO
LTR
TYPE OF INSURANCE
POLICY NUMBER
GENERAL LIABILITY
X COMMERCIAL GENERAL LIABILITY
CLAIMS MADE
X OCCUR.
OWNER’S & CONTRACTOR’S PROT.
X PRODUCTS LIABILITY
XXX
POLICY EFFECTIVE
DATE (MM/DD/YY)
XX/XX/XX
POLICY EXPIRATION
DATE (MM/DD/YY)
LIMITS
XX/XX/XX
Certificate must be marked for Commercial
General Liability, Products Liability, and
Contractual Liability and include $1,000,000
coverage for each.
GENERAL AGGREGATE
$1,000,000
PRODUCTS-COMP/OP AGG.
$1,000,000
PERSONAL & ADV. INJURY
$1,000,000
EACH OCCURRENCE
$1,000,000
FIRE DAMAGE (Any one person)
X CONTRACTUAL LIABILITY
MED. EXPENSE (Any one person)
AUTOMOBILE LIABILITY
COMBINED SINGLE LIMIT $
ANY AUTO
BODILY INJURY
$
ALL OWNED AUTOS
(Per person)
SCHEDULED AUTOS
BODILY INJURY
$
(Per accident)
HIRED AUTOS
PROPERTY DAMAGE
$
NON-OWNED AUTOS
COMBINED SINGLE LIMIT EXCESS LIABILITY
EACH OCCURRENCE
$
UMBRELLA FORM
AGGREGATE
$
OTHER THAN UMBRELLA FORM
STATUTORY LIMITS
WORKER’S COMPENSATION
AND
EACH ACCIDENT
$
EMPLOYER’S LIABILITY
DISEASE- POLICY LIMIT
$
DISEASE- EACH EMPLOYEEE
$
OTHER
The endorsement form must be referenced and must be
comparable to a Grantor of License or Designated
Person or Organization endorsement.
DESCRIPTION OF OPERATIONS/LOCATIONS/VEHICLES/SPECIAL ITEMS
ADDITIONAL INSURED: COLLEGIATE LICENSING COMPANY ALL IN ACCORD WITH ENDORSEMENT CG 20261185, AS MODIFIED AND
ATTACHED, HERETO.
CLC's name and address
CANCELLATION
must
be listed as the
CERTIFICATE HOLDER
SHOULD ANY OF THE DESCRIBED POLICIES BE CANCELLED BEFORE THE EXPIcertificate holder.
RATION DATE THEREOF, THE ISSUING COMPANY WILL ENDEAVOR TO MAIL
COLLEGIATE LICENSING COMPANY
1075 Peachtree Street Suite 3300
ATLANTA, GA 30309
___ DAYS WRITTEN NOTICE TO THE CERTIFICATE HOLDER NAMED TO THE
LEFT, BUT FAILURE TO MAIL SUCH NOTICE SHALL IMPOSE NO OBLIGATION OF
The certificate
must OR
be REPRESENTALIABILITY OF ANY KIND UPON THE COMPANY,
ITS AGENTS
TIVES
signed by your insurance
AUTHORIZED REPRESENTATIVE
agent.
CLC SAMPLE ENDORSEMENT FORM
For the purposes of this sample we have used Insurance Services Office (ISO) Grantor of License
form CG 20 36 10 01. While we prefer the Grantor of License, we also accept ISO Designated
Person or Organization form numbers CG 20 26 11 85 or CG 20 26 07 04 and non-ISO forms as
long as they are Grantor of License or Designated Person or Organization equivalents. The
requirements notated below apply to all ISO and equivalent forms.
COMMERCIAL GENERAL LIABILITY
POLICY NUMBER:
Your client's insurance policy number should be included somewhere on the
endorsement form. We also recommend that you include the insureds name
somewhere on the document such as at the bottom or top of the document.
THIS ENDORSEMENT CHANGES THE POLICY. PLEASE READ IT CAREFULLY.
ADDITIONAL INSURED - GRANTOR OF LICENSES
CLC DOES NOT ACCEPT THE FOLLOWING ENDORSEMENT TYPES: VENDORS,
LESSEES, GRANTOR OF FRANCHISE, OWNERS, OR CONTRACTORS.
This endorsement modifies insurance provided under the following:
COMMERCIAL GENERAL LIABILITY COVERAGE PART.
SCHEDULE
Name of Person or Organization:
Inexact endorsement language is one of the most prevalent problems among
unaccepted endorsements submitted to CLC. Please be sure to include this
language on your endorsement exactly as shown here.
Collegiate Licensing Company ("CLC"), all institutions represented by CLC for which insured is
licensed, and their respective officers, agents and employees.
(If no entry appears above, information required to complete this endorsement will be shown in the
Declarations as applicable to this endorsement.)
(Section II) - WHO IS INSURED is amended to include as an insured the person(s) or organization(s) shown
in the Schedule, but only with respect to their liability as grantor of license to you.
Insurance agents should sign and date the endorsement if the
endorsement form being used includes these fields (some do not).
Authorized Insurance Agent Signature:
Date:
If applicable, the endorsement form number should
be included somewhere on the endorsement. It is
usually, but not always, placed at the bottom left of
the endorsement form. However, any location on
the endorsement is acceptable.
CG 20 36 10 01
Other information that is acceptable and
may be included on the endorsement form
without consequence includes:
Endorsement Issue Date, Policy Effective
Date, and Insurer/Carrier Company Name.
Copyright. Insurance Services Office, Inc.
If using Adobe Acrobat, in order to print this document properly be sure to select File
on the top tool bar, then select Print, and then Document and Markups in the
Comments and Forms section. Also, ensure that Print Color as Black is deselected.
Adobe Reader users should be able to print the document using default settings.
MyiCLC is CLC’s free design management, online reporting, license request, resource and information
system. Licensees are required to submit designs, request the addition of universities, products,
distribution channels, and labels, apply for NCAA and Bowl Property programs, and report
royalties through MyiCLC. MyiCLC is CLC's primary form of communication with all licensees and
contractually, licensees are obligated to log into the system for all notifications and announcements.
Please review the benefits of using MyiCLC below.
DESIGN SUBMISSIONS
•
Automated e-mail updates following institution approval
•
If CLC staff or Institutions have questions regarding designs, they can be asked and answered
within the system
•
Responses to designs are archived
•
Save time & money on printing, mail, & filing
LICENSE MANAGEMENT
•
Request the addition of Institutions, Products, Distribution Channels, and/or Labels to your current
agreement
•
Track Institution responses to your requests
•
Receive notices regarding pending contracts and addenda
•
Submit applications for NCAA, Conferences, Bowls, and Champions Programs
•
Find information on exclusives, exclusions, and restrictions Institutions may have on specific
products or distribution channels
ONLINE ROYALTY REPORTING
•
Enter sales by institution, product category and retailer and system determines total royalties due
•
Upload royalty sales information if you can export from your own accounting software in a specified
format.
•
Report summaries can be sorted and viewed by institution or product category and are archived
online
•
Eliminate errors related to the use of incorrect royalty rates and prepaid advance fees
INFORMATION ACCESS
•
MyiCLC includes many informative sections including CLC and industry news, announcements for
licensees, including royalty rate, exemption, and advance changes, and insurance, royalty reporting,
marketing, and CLC staff contact information.
RESOURCES
•
MyiCLC provides direct access to forms and information for insurance requirements, Institution fees
and rates, reports regarding your approved institutions, products, and distribution channels, and
many other unique options to help administer a collegiate licensing program.
Please complete the MyiCLC Registration Form on the next/reverse page and return with your
CLC Application or if already licensed, to your CLC Coordinator.
MyiCLC REGISTRATION FORM
This is a fillable PDF Form which will allow you to type your responses directly into the document and print. If
you are utilizing Adobe Reader XI or Adobe software, you can also save the document for future editing.
Company Name: __________________________________________________________________
Primary Contact Name: _____________________________________________________________
E-Mail Address for Primary Contact: ___________________________________________________
E-Mail Address for Artwork Approval Contact: ____________________________________________
Operating system for primary MyiCLC user (circle one):
Mac
Windows
Design Software Currently Used: ______________________________________ Version #: _______
Internet Browser:
Internet Explorer (preferred)
Mozilla Firefox
Google Chrome
Version:___________________
Version:___________________
Version:___________________
Please note that plug-ins for Adobe, Shockwave Flash, and Java must be downloaded if you are using Mozilla
Firefox or Google Chrome. Please do not use Safari when working in MyiCLC.
Preferred Password (must be six alphanumeric characters):_______________________________ (case-sensitive)
Before CLC will send your Username and Password for MyiCLC, you must have completed the following
technical requirements. Please check off each item:
Initial Each
I understand that I must use one of the browsers noted above and have installed the plug-ins
noted.
I currently use a design software that gives me the ability to save PDF or SWF files directly from
the software program or I understand I may have to purchase the latest version of Adobe
Illustrator in order to save PDF or SWF files accurately from digital files we create.
I have downloaded the latest version of Adobe Acrobat Reader XI and understand I must use this
free software in order to view each institution’s digital artwork file in MyiCLC.
I have downloaded the latest version of Adobe Flash and understand I must use this free software
in order to view each institution’s digital artwork file in MyiCLC.
The resolution of my monitor is set at minimum resolution of 1024 x 768 pixels.
Please proceed according to the following:
 If you are an applicant in Phase I of the process, please submit this form via mail along with your
application to CLC. Your username and password will be sent to you via mail (within your Phase II packet).
 If you are an applicant in Phase II or you are an existing licensee, please fax this form to (770) 955-4491.
CLC will send your MyiCLC username and password to the e-mail address noted above within 7 days.
Internal use only:
Account #:__________
Entered LMS: iCLC email _____ Products:_____
Distribution Channels:____ Initials:________
An average of 35 universities make changes to their logo sheets per quarter. These changes can range from
new trademark designations to the addition of new marks or colors. This can create a logistical nightmare for
any licensee’s art department, since these changes must be incorporated into product designs to receive the
required approval from the university.
The solution? Logos On Demand.
To ensure the accuracy of collegiate logos used by licensees, the staff at JPatton works with each university and
The Collegiate Licensing Company to maintain the most up-to-date logo sheet in the cleanest digital, vector
format. The time invested by JPatton to clean each logo can save licensees considerable time and money in the
pre-production process and ultimately provide a better looking product.
KEY FEATURES:
24/7 access to the latest university artwork.
Clean, vector format files.
Email notification to authorized users for logo changes.
Customized Primary Marks for uses on different background options.
Access to Bowl, Conference
. and theme logos.
Order holographic labels and hang tags online.
Access to “pre-approved” embroidery stitch files via Stitches On Demand.
Knowledgable customer support.
Subscription Options and Pricing:
Super-Pack:
$1,450 per year: (16+ Institutions, Bowls and Conferences)
Institution:
1 Approved Insitution = $75 per year
2-5 Approved Institutions = $150 per year
6-15 Approved Institutions = $350 per year
16-50 Approved Institutions = $750 per year
51-100 Approved Institutions = $1,000 per year
101+ Institutions - $1,250 per year
(Sample Logo Page)
ARIZONA STATE UNIVERSITY
NOVEMBER 12, 2014
Marks #1-30 cannot be used with marks #31-45.
Conference: (Active through June 30)
1 Approved Conference = $75 per year
2-5 Approved Conferences = $150per year
6+ Approved Conferences = $350 per year
Bowl: (Active Through May 31)
1-5 Approved Bowls = $100 per year
6-15 Approved Bowls = $250 per year
16+ Approved Bowls = $750
Arizona State®
Arizona State University®
Sun Devils®
ASU®
Sun Devil Stadium™
Devils™
ATHLETIC MAROON
GOLD
BLACK
ME TALLIC GOLD (ACCEN
WHITE
T ON LY)
ATHLETIC MAROON
Apply online at www.jpattonondemand.com/clc
Once your application has been received, JPatton will verify license status
and email login information and user instructions to your authorized contacts
FOR MORE INFORMATION, CONTACT JPATTON
Phone: 770-612-0400 Email: logos@jpattonondemand.com
PAN TONE 216
PAN TONE 123
PAN TONE PROCESS BLACK
PAN TONE 876
WHITE
GOLD
MADEIRA-RAYON 1385
MADEIRA-RAYON 1171
MADEIRA-RAYON 1000
MADEIRA-RAYON 1001
BLACK
POLYNEON 1635
POLYNEON 1624
POLYNEON 1800
POLYNEON 1801
ME TALLIC GOLD
(ACCEN T ON LY)
A New American University™
Go Devils™
It’s Time™
Fork ‘Em™
Fork ’Em Devils™
Fear the Fork ®
LOC ATION:
TEMPE, AZ
MASCO T:
SUN DEVILS
MASCO T NICKNAME:
S PARKY
ES TABLISHED D ATE:
1885
CONFERENCE:
PAC-12
• University seal permitted on products for resale:
• Alterations to seal permitted:
• Overlaying / intersecting graphics permitted with seal:
• Overlaying / intersecting graphics permitted with sunburst:
• University licenses consumables:
• University licenses health & beauty products:
Restrictions on jersey numbers vary from year to year
• University permits numbers on products for resale:
• Mascot caricatures permitted:
• Cross licensing with other marks permitted:
• NO USE of current player's name, image, or likeness is permitted on commercial products in violation of NCA
A rules and
regulations.
• NO REFERENCES to alcohol, drugs, or tobacco related products may be used in conjunction with University marks.
.
CLC Special Agreement Regarding Labor Codes of Conduct
and
Fair Labor Association College/University Licensee Program Requirements
Campus protests regarding the labor and workplace practices of collegiate licensees have affected virtually everyone associated with
collegiate licensing during the last ten years. To respond to this issue, CLC’s license agreement includes a set of requirements that
many CLC Institutions require for licensees to implement within their operations and those of their supply chain partners. Following is a
summary of these requirements, which accompany CLC’s License Agreement as the “Special Agreement Regarding Labor Codes of
Conduct” (“Labor Code”).
Labor Code Provision
Summarized Description for Licensees and their Suppliers
Public Disclosure of Suppliers
Each Licensee shall disclose to the Collegiate Institution or its designee the location
(including factory name, contact name, address, phone number, e-mail address,
products produced, and nature of business association) of each factory used in the
production of all items which bear Licensed Indicia. Such information shall be
updated upon change of any factory site location. The Collegiate Institution reserves
the right to disclose this information to third parties, without restriction as to its further
distribution.
Licensees recognize that wages are essential to meeting employees’ basic needs.
Licensees shall pay employees, as a floor, at least the minimum wage required by
local law or the local prevailing industry wage, whichever is higher, and shall provide
legally mandated benefits.
Working Hours: Except in extraordinary business circumstances, hourly and/or quotabased wage employees shall (i) not be required to work more than the lesser of (a) 48
hours per week and 12 hours overtime or (b) the limits on regular and overtime hours
allowed by the law of the country of manufacture or, where the laws of such country
do not limit the hours of work, the regular work week in such country plus 12 hours
overtime; and (ii) be entitled to at least one day off in every seven day period.
Wages and Benefits
Working Hours
Overtime Compensation
Child Labor
Forced Labor
Health and Safety
Nondiscrimination
Harrassment and Abuse
Freedom of Association and collective
bargaining
Overtime Compensation: In addition to their compensation for regular hours of work,
hourly and/or quota-based wage employees shall be compensated for overtime hours
at such a premium rate as is legally required in the country of manufacture or, in
those countries where such laws do not exist, at a rate at least equal to their regular
hourly compensation rate.
Child Labor: Licensees shall not employ any person at an age younger than 15 (or
14, where, consistent with International Labor Organization practices for developing
countries, the law of the country of manufacture allows such exception). Where the
age for completing compulsory education is higher than the standard for the minimum
age of employment stated above, the higher age for completing compulsory
education shall apply to this section. Licensees agree to consult with governmental,
human rights and nongovernmental organizations, and to take reasonable steps as
evaluated by CLC, the applicable Collegiate Institution(s) or their designee, and the
applicable Licensee(s) to minimize the negative impact on children released from
employment as a result of implementation or enforcement of the Code.
Forced Labor: There shall not be any use of forced prison labor, indentured labor,
bonded labor or other forced labor.
Health and Safety: Licensees shall provide a safe and healthy working environment
to prevent accidents and injury to health arising out of, linked with, or occurring in the
course of work or as a result of the operation of Licensee facilities.
Nondiscrimination: No person shall be subject to any discrimination in employment,
including hiring, salary, benefits, advancement, discipline, termination or retirement,
on the basis of gender, race, religion, age, disability, sexual orientation, nationality,
political opinion, or social or ethnic origin.
Harassment or Abuse: Every employee shall be treated with dignity and respect. No
employee shall be subject to any physical, sexual, psychological or verbal
harassment or abuse. Licensees will not use or tolerate any form of corporal
punishment.
Freedom of Association and Collective Bargaining: Licensees shall recognize and
respect the right of employees to freedom of association and collective bargaining
In order to assist licensees in fulfilling these requirements, many CLC Institutions have joined the Fair Labor Association (“FLA”), a
nonprofit organization that is dedicated to improving conditions in workplaces worldwide. A list of the CLC Institutions that are FLA
affiliates is specified in the Labor Code and on the CLC Institution list. As members of the FLA, institutions require their licensees to
affiliate with and participate in the FLA. Your company’s membership with the FLA is based on the criteria noted below. Requirements
for affiliation levels differ. Please review the summarized information below or visit www.fairlabor.org to determine your company’s
University Licensee FLA classification and the requirements and fees that you will be required to provide.
Participating Companies (typically companies with more than $50 million in total annual revenue):
•
Must adopt and require its applicable suppliers to adopt Workplace Codes of Conduct that meet or exceed the FLA’s workplace
code.
•
Must convey the code and t he company’s commitment to comply with the code to all officers, managers, and employees of its
factories, including their own factories and the factories of all suppliers.
•
Must disclose the location (including factory name, contact name, address, phone number, e-mail address, and products produced)
of each factory used in the domestic and overseas production of all products, including blank goods and finished goods to CLC,
which has been directed by the Collegiate Institution to fulfill their requirements for public disclosure of suppliers as specified in the
Labor Code.
•
Must fulfill all participation requirements, including all ten principles of Fair Labor and Responsible Sourcing. Either through internal
company compliance programs or through third-party monitors, all factories utilized in the production of items that bear collegiate
indicia must be monitored on an ann ual basis. T his includes all suppliers of blank goods and finished products. Participating
Companies must also comply with all other Principles of Fair Labor and Responsible Sourcing.
•
Must allow the FLA to randomly select and monitor 5% of your company’s applicable facilities through an Independent External
Monitoring (IEM) program. The company’s contribution to a revolving fund to cover IEM costs is determined by the average audit
cost ($4,000) x number of applicable facilities plus a $2,110 management fee per IEM.
•
Each year the company must submit a report to the FLA describing its activities to implement the workplace code and monitoring
principles and the corrective steps it has taken to address instances or patterns of noncompliance and prevent recurrence in future.
•
Complete an online self assessment annually based on the Principles of Fair Labor and Responsible Sourcing.
•
Pay annual fees to the FLA based on a formula related to your company’s annual revenues. Minimum annual dues for
Participating Companies are $5,750.
Category B (companies with more than $50 million in total annual revenue that opt not to become Participating Companies):
•
Must fulfill all participation requirements, including all ten principles of Fair Labor and Responsible Sourcing, with respect to
facilities that manufacture goods bearing marks of FLA-affiliated universities. Pay annual dues to the FLA based on a f ormula
related to your company’s annual collegiate revenues. The dues range from $5,000 to $5,000 + .00001 x revenue in excess of
$100 million. That is, the minimum annual dues amount is $5,000.
•
Must allow the FLA to randomly select and monitor 5% of your company’s applicable facilities through an Independent External
Monitoring (IEM) program. The company’s contribution to a revolving fund to cover IEM costs is determined by the average audit
cost ($4,000) x number of applicable facilities plus a $2,110 management fee per IEM.
•
Complete an online self assessment annually based on the Principles of Fair Labor and Responsible Sourcing.
Category C (companies with between $2.5 and $50 million in total annual revenue):
•
Must adopt and require its applicable suppliers to adopt Labor Codes of Conduct that met or exceed the FLA’s workplace code.
•
Must convey the code and t he company’s commitment to comply with the code to all officers, managers, and employees of its
factories, including their own factories and the factories of all suppliers.
•
Must disclose the location (including factory name, contact name, address, phone number, e-mail address, and products produced)
of each factory used in the domestic and overseas production of all products, including blank goods and finished goods to CLC,
which has been directed by the Collegiate Institution to fulfill their requirements for public disclosure of suppliers as specified in the
Labor Code.
•
Must have in place or implement a system of factory monitoring and compliance in accordance with a subset of the FLA’s
Principles of Fair Labor and Responsible Sourcing (building block obligations). Either through internal company compliance
programs or through third-party monitors, all factories utilized in the production of items that bear collegiate indicia must be
monitored on an annual basis. This includes all suppliers of blank goods and finished products, unless expressly exempted by the
FLA.
•
Complete an online self assessment annually based on a subset of the Principles of Fair Labor and Responsible Sourcing.
Participate in other forms of due diligence that may be required by the FLA.
•
Pay annual fees to the FLA based on .0001 x annual company revenues with a minimum fee of $500.
Category D (companies with less than $2.5 million in total annual revenue but above $25,000):
•
Must certify their company’s commitment to the FLA Workplace Code of Conduct, and commit to a subset of the FLA Principles of
Fair Labor and Responsible Sourcing.
•
Must disclose the location (including factory name, contact name, address, phone number, e-mail address, and products produced)
of each factory used in the domestic and overseas production of all products, including blank goods and finished goods to CLC,
which has been directed by the Collegiate Institution to fulfill their requirements for public disclosure of suppliers as specified in the
Labor Code.
•
Complete the Introduction to the FLA online module.
•
Complete an online self assessment annually based on a subset of the Principles of Fair Labor and Responsible Sourcing.
•
Pay annual fees to the FLA in the amount of $100.
Category E (companies with less than $25,000 in total annual consolidated revenues. Participation in this category may also
include fine artisans and photographers whose annual revenue exceeds $25,000):
•
Submit a signed letter on an annual basis certifying the licensee’s commitment to FLA labor standards.
CLC License Agreement Synopsis
Many companies have questions about the rules and regulations of becoming a licensee, so use this information below as a guide to
help answer any questions you might have about what your company is committing to if you become a licensee. We hope this is a
useful resource as you assess the opportunity to apply for a license. As the licensee, you are required to adhere to all terms and
conditions of the License Agreement. This sheet is only designed to serve as a quick reference guide to answer Frequently Asked
Questions.
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
DEFINITIONS
Approved products for each institution are noted on Appendix C of the Agreement.
Licensees are only permitted to sell into approved distribution channels, as defined in Appendix D of the Agreement.
Royalties are due on Net Sales = Original Gross invoice price (including royalty amounts) less quantity discounts, credits for goods
actually returned, sales taxes, and actual freight charges. These are the only deductions allowed and must be clearly noted on the
invoice as such.
Royalty Payments on Licensed Article Closeouts cannot comprise more than five percent (5%) of Licensee’s total units sold for a
particular annual contract period during the Agreement. “Licensed Article Closeouts” means Licensed Articles that are priced at
least thirty percent (30%) lower than the regular Net Sales price for a particular Licensed Article.
The royalty rate for each individual institution, product category and/or special program is noted on Appendix A of the License
Agreement.
LIMITATIONS
CLC’s Standard Retail Product License Agreement only authorizes licensees to produce and distribute merchandise incorporating
the marks of individual institutions. You must obtain a separate license to produce and distribute merchandise incorporating the
name or marks of the NCAA (“March Madness,” “Final Four,” etc.), Conferences, Bowls, or any product referencing “National
Champions” in any sport.
Promotional licensing (the use of merchandise for premiums or giveaways) also requires a separate license.
Licensee may not use or allow third parties to use any Licensed Articles in connection with any fundraising or charitable efforts
unless Licensee receives prior written authorization through CLC.
The Agreement only authorizes sales in the US, its territories, Puerto Rico, and US military bases abroad.
Licensees may not sell licensed merchandise to a distributor without prior written approval from CLC and the institutions.
Additional labels and/or brands must be approved by CLC and the institutions and licensees may be required to report royalties
and submit designs by label and/or brand.
CLC and the institutions must review all products/designs incorporating institution marks prior to production and distribution. The
appropriate  or  designation must be properly used with all marks.
Officially Licensed Collegiate Products hologram labels are only available through J. Patton.
Local Licensees may not apply to become a Standard Licensee until the successful completion of a one-year period as a Local
Licensee.
CLC will provide a minimum of 175 days notice regarding royalty rate, MR/U, and exemption policy changes for an institution.
Advance fees and administrative fees are subject to change without notice.
Advance fees paid with your original License Agreement or future renewals may be used for one contract year. Unused balances
may not be carried forward to the next contract year and there are no refunds.
Sublicensing (allowing another manufacturer to produce and sell your product) is not permitted.
The License Agreement is non-transferable. If more than 50% ownership in the company changes, a new Agreement must be
executed by the new owners if approved by CLC and the institutions.
If the license expires or is not renewed, you will have 60 days to deplete inventory but only if a final statement form detailing the
type and quantity of inventory remaining is provided within 30 days of expiration. If the Agreement is terminated by CLC and/or the
institution(s) for failure to resolve a contract breach, all remaining inventory must be destroyed and no further distribution can occur
from the date of termination.
Another company may manufacture your product only if an Authorized Manufacturer’s Agreement is executed. The licensee is
responsible for invoicing all customers and ensuring that all licensing requirements are met prior to distribution.
REMEDIES
Damages will be assessed if the licensee breaches the Agreement, including, but not limited to, producing/selling products not on
your License Agreement or for institutions for which you are not licensed.
Failure to resolve a breach of contract in the manner and time provided by CLC can lead to termination of the Agreement.
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Each institution has the right to terminate the License Agreement at any time, with or without cause. Renewal of the License
Agreement is at the discretion of the individual institutions in consultation with CLC. There is no express or implied obligation to
renew the Agreement and CLC and the institutions will have no liability for any expenses incurred by Licensee in anticipation of any
renewal of the Agreement.
RESPONSIBILITIES
All Licensees must submit all designs approval requests, license requests, and royalty reports through MyiCLC.
Licensee’s name must appear on all licensed merchandise.
All licensed merchandise must include CLC’s Officially Licensed Collegiate Products hologram. Apparel items must include the
CLC hologram hangtag or a 1” hologram sticker must be affixed to your company’s existing hangtag. Non-apparel items and
headwear must include the 1” hologram sticker. Please visit www.jpattonondemand.com/clc for detailed information on CLC’s label
policies. Any unused hologram labels must be returned to CLC upon termination/expiration of the Agreement, and no refund is
provided for any unused labels.
Licensee is responsible for ensuring the hologram labels are affixed to each licensed product and licensees are not permitted to
authorize any third party, with the exception of authorized manufacturers, to affix labels without written approval from CLC. CLC
and the institutions are not responsible for licensed products being seized for failure to include the hologram label or the licensee’s
name.
CLC requires licensees to use digital logo sheets from the Logos on Demand subscription program in producing merchandise. For
more information on this program, please visit www.jpattonondemand.com/clc.
Licensee must take possession of all imported goods prior to distribution. FOB sales are not permitted.
Standard Licensees are required to report and pay royalties on a monthly basis. Local Licensees are required to report on a
quarterly basis. Sales must be reported at the time of invoicing or shipping, whichever comes first.
Licensee’s royalty report must be listed by (i) Collegiate Institution and CLC school code, (ii) Licensed Article and CLC Licensed
Article code, (iii) applicable Authorized Brand, (iv) Distribution Channel, and (v) retailer/customer (including specific
retailer/customer locations).
Reports must be provided even if sales were zero during the reporting period.
Credits must be reported and taken by Licensee within six (6) months following the date that the Licensed Articles are distributed
and/or sold by Licensee to its customer.
Licensees approved to sell into the Direct Sales and Related Retail Sales Distribution Channels shall pay royalties based upon the
final invoice price charged the customer/consumer.
Royalties must be paid on a fair and reasonable wholesale price. If you are selling licensed articles directly or indirectly to a related
entity, you must pay royalties on the regular sales price, not a discounted price.
Interest calculated at 1.5% per month is due on all royalty reports received after the due date (20 days after the close of the
reporting period). If Licensee makes any late royalty payments, such payments shall be calculated at the royalty rates in effect for
the Collegiate Institutions at the time that the unpaid amount is paid.
A credit memo must be provided with the royalty report if a licensee deducts royalties for returned merchandise.
If selling to an exempt entity in accordance with Appendix B-1 of the License Agreement, sales must be reported and the exempt
account must be noted in the royalty system. No royalties should be charged the exempt entity, including royalties built into the
cost of the product, on these sales.
Financial records, including invoice detail, must be maintained for three years following expiration or termination of the Agreement
and are subject to audit by CLC.
The licensee is responsible for paying the cost of an originally scheduled audit should the licensee request a change in the
scheduled audit date, or if the licensee’s books and records are not organized and/or available for audit, or if an underpayment of
5% or $5,000 is discovered through the audit.
Licensees must execute the CLC Special Agreement regarding Labor Codes of Conduct and meet the requirements of the
Agreement if obtaining a license with an institution that has established Labor Codes of Conduct for licensees. This may include
registration and participation with the Fair Labor Association (“FLA”). To learn more about the FLA and its requirements, please
visit www.Fairlabor.org.
Licensees that are required to execute the CLC Special Agreement regarding Labor Codes of Conduct must submit for public
disclosure the location (including factory name, contact name, address, phone number, e-mail address, products produced, and
nature of business association) of each factory used in the production of all collegiate products, including blank goods and finished
goods.
All licensees, authorized manufacturers, and blank goods suppliers must comply with the institution-specific labor code
requirements.
Licensees must obtain and maintain $1,000,000 in product liability insurance from an insurance carrier with at least an A-7 rating
from A.M. Best. See CLC’s insurance guidelines for additional requirements. Additional insurance may be required for higher risk
products.