Thorntons - Katapult

Thorntons
Thorntons, a well loved British brand, has been making people smile with delicious chocolate gifts
for over one hundred years.
katapult.co.uk
Office +44 (0)1332 294416
The Brief
Following a pitch, we were appointed to develop Thorntons
for Business’ Easter direct marketing campaigns targeting
the automotive, catering and marketing promotion
industries. As well as merchandising seasonal products and
driving sales, the campaigns also reinforced Thorntons new
positioning as an inclusive brand that delivers excellence,
surprise, delight and value for money. From there, we won
another pitch to produce the Thorntons for Business’
Christmas campaign targeted at corporate customers.
katapult.co.uk
Office +44 (0)1332 294416
Easter
An Easter mailing included a box containing two Thorntons
chocolates – one for the recipient and one for them to
share. Recipients were prompted to witness the resultant
delight with a view to achieving a similar response from
customers, clients and employees. Data capture was driven
through a competition offering a year’s supply of Thorntons
chocolate to the winner.
katapult.co.uk
Office +44 (0)1332 294416
Department of Delight
Following another pitch, we worked with the Thorntons for
Business’ team again on their Christmas campaign to raise
awareness and interest in relevant Thorntons products and
services and drive sales.
In response, Katapult developed the ‘Department of Delight’
campaign to prompt target businesses to set up their own
Department of Delight to get closer to customers and staff
by using Thorntons gifts as rewards and thank yous. The
campaign consisted of two phases – the first being a teaser
Christmas tree mailer which was sent to key business
decision makers to raise awareness of Thorntons for
Business and the products and services on offer. The mailer
also functioned as a desk sign to enable the recipient to
merchandise their Department of Delight within their
business.
A supporting website was also developed including a
competition in which businesses were encouraged to
upload a photo of their Department of Delight to be in with
a chance to win a year’s supply of Thorntons chocolates.
The second phase included a product brochure mailer to
merchandise the full range of products and services and
drive sales of gifts for clients and employees.
katapult.co.uk
Office +44 (0)1332 294416
katapult.co.uk
Office +44 (0)1332 294416
Automotive Campaign
We were also appointed to develop a campaign specifically
targeting the automotive industry. The direct mail included
packs of chocolates to be sent to car dealerships
merchandising Thorntons chocolates as the perfect
handover gift with new cars or as a thank you to service
customers and after sales. The mailer used automotive
terminology to attract interest and create intrigue and was
personalised according to the marque offered by the
recipient dealer.
katapult.co.uk
Office +44 (0)1332 294416
What the client says... “Katapult are a very creative agency who are not afraid to
challenge concepts and to suggest a range of solutions. It is
good fun working with Katapult and I have always had a
very positive outcome from commissions they have
delivered for me. A first rate agency.”
katapult.co.uk
Office +44 (0)1332 294416
Building Brands That Make a Difference
Commercially, Culturally & Socially
Telephone
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+44 (0)1332 294416
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Katapult Ltd, 28 Ashbourne Road
Derby, DE22 3AD England