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Welcome to Rocky Mountain PBS
Rocky Mountain PBS (RMPBS) is
constantly evolving and responding
to the needs of Coloradans, on-air,
online and in our community. Our
non-commercial status sets us apart
from other television stations because
we answer to you directly, and our
thought-provoking
programming
brings out the best in all of us. RMPBS,
now 54 years old, has also become
an interactive community partner,
seeking to engage, entertain and
inspire our viewers through community
events and activities, blogs, online
forums and social networking.
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Take a look at some of the exciting
things we’ve been up to lately. You’ll
see that in the past year we’ve been
involved in many important, useful
and informative initiatives – and
some that have been just plain fun!
We hope you’ll feel our momentum
as you take some time to look
through these pages. Perhaps you’ll
even decide to become a part of the
RMPBS family. Our doors are always
open. Come join us as we explore the
world together; we are confident you
will like what you see.
A New Direction Built On Trust
Pride in Progress
In addition to serving the entire state
of Colorado with innovative PBS
programming, Rocky Mountain PBS
has a unique responsibility in our
community. The RMPBS network has
dedicated itself to using the power
of our airwaves for the betterment
of our community – helping viewers
deal with everything from accessing
health care to fighting foreclosure.
We’re more than just a broadcast
provider; in keeping with our
changing technological and social
times, we have become conveyers
of information and conveners of
people. We strive to engage our
community in thoughtful dialogue,
built upon the foundation of some of
the finest programming in America.
We are committed to the importance
of lifelong learning and we believe
that everyone, from every walk of
life, is an explorer. We also believe
that with strong communities, life is
better for us all. Together we are
making a difference.
ROCKY MOUNTAIN PBS
This is a time of renewal at Rocky
Mountain PBS. We have new
leadership, new focus, new initiatives
and a renewed sense of purpose.
Our core purpose, quite simply, is to
realize our mission of “enriching the
lives of Coloradans through engaging
and essential programs, services and
community partnerships.”
We are ever mindful that we are
a public broadcasting network. I
underscore the word “public.” Because
our audience, our stakeholders, are
you, the public. We truly are your
broadcasting network in Colorado.
And, we are ever vigilant in protecting
what you’ve come to expect, what you
demand from public broadcasting
and Rocky Mountain PBS. That is,
respecting your intelligence and your
integrity through balanced content
delivered across different media
platforms that enables you to find
your own point of view. That’s right,
2009 COMMUNITY REPORT
we empower you to sort it out and
make sense of it, whatever your
interests may be.
In the coming year(s), we want to
be an even better media source
for you. We want to “be more.” So,
management, staff and the Board
of Directors are taking several
important steps:
We are enhancing our content
development so we can be a more
relevant source of information,
entertainment and enlightenment.
• We are expanding our touch points
so we can be a more accessible
media source for more people.
• We are building civic, cultural and
media partnerships so we can be a
more engaged resource for more
connections in our communities.
• We are further leveraging our
statewide system so we can be a
more essential service for more
communities across the state.
RMPBS Board Chair,
William Schumacher
The Board of Directors values and
appreciates the confidence and
trust that you have placed in Rocky
Mountain PBS. We are committed to
fostering and furthering the important
role we play in your life and the life
of Colorado.
Thank you for your viewership and
your support.
William Schumacher
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Chairman of the Board of Directors
RMPBS.ORG 2
Rocky Mountain PBS:
We’re More Than a TV Station
While the last ten years have
seen unprecedented change in the
media landscape, both locally and
nationally, we are proud to say
that our mission at Rocky Mountain
PBS has not wavered. We strive to
enrich the lives of all Coloradans
through excellent programming and
purposeful, thoughtful community
engagement – even in the toughest
of economic times.
We are weathering challenging
storms, but our network remains
strong. We are charting an innovative
course that will make us a leader
and community resource for all of
Colorado. With the proliferation of
cable and the Internet, television
permeates American homes more
than ever before. What makes
us distinct from our commercial
media counterparts is that we are
single-minded in our goal to be
a positive force in peoples’ lives,
and we take our obligation to our
viewers personally. We work hard
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to entertain by providing
award-winning, commercialfree programming, to educate
and, most importantly, to
reach out and help, to make
a difference in the lives of
Coloradans.
In this spirit, we have many
exciting programs and events
coming to you in the next
few years: more informative
documentaries such as those
directed by Ken Burns, more
renowned children’s programming, more illuminating
content from around the globe.
We are much more than a
traditional television station. We are
also a convener and connector of
people – a role we are proud to play
– and our services extend far beyond
the TV screen or computer monitor.
Examples of this abound. As a result
of our partnerships with KUSA-TV
and KUNC and KUVO public radio
Our job is not to get the
highest ratings, but to
have the highest impact
on lives through quality
programming and
community engagement
that focuses on the best
we all can be.
stations in producing Facing the
Mortgage Crisis, we are now one
of the top information sources in the
state for people seeking to stave
off foreclosure. We have conducted
many town hall meetings, expert
panels, preview screenings, telephone
hotlines and blogs regarding health
care, the environment and education.
We offer a Spanish language
ROCKY MOUNTAIN PBS
membership of 60,000, our
ratings have increased, and
our community presence
and interaction is unique in
broadcasting. Our challenge
is to continue to thrive in this
economic climate and to
convert more of our viewers
into active donors. We will
RMPBS President and CEO,
be focusing our energy
Douglas M. Price
on this challenge in the
coming year: the stronger
network known as V-me. We hold
our financial foundation, the
a free Kids Fun Fest for Colorado better we will serve all Coloradans
children and their families each year. in a variety of meaningful and
The 2009 theme? “Healthy Children, hands-on ways.
Healthy Planet.” We offer these
events and activities across our state, What we continue to see from so
made possible through our valued many of our viewers, and what keeps
affiliates in Colorado Springs/ us energized and committed, are the
Pueblo, Grand Junction, Steamboat countless expressions of appreciation
Springs and Durango.
and gratitude for what we do at
RMPBS. It is humbling. This year, one
Through careful management and viewer left us a bequest of $100,
strategic planning, we have been which represented a significant
able this year to accomplish more, portion of her estate. Although it was
far more, with less. We have a robust a small amount by some standards,
2009 COMMUNITY REPORT
to us it meant everything. It told
the world how much we meant to
that particular viewer. It was a final
expression of thanks. Its true value?
Priceless.
We at RMPBS believe that we all
have certain immutable rights and
needs, including the innate desire
to know and understand the world
around us. We have the ability to
help make that happen. Our job is
not to get the highest ratings, but
to have the highest impact on lives
through quality programming and
community engagement that focuses
on the best we all can be. We strive
to be enabling and ennobling, to
partner with all Coloradans in our
collective responsibility to make the
world a better place.
Douglas M. Price
Rocky Mountain PBS President & CEO
Talk To Us!
We want to
hear what you
think about our
new direction.
E-mail us at
leadership@
rmpbs.org.
RMPBS.ORG 4
2009 Highlights
Our Kids, Our Future
The PBS commitment to America’s
children has long been lauded, and
today’s block of children’s programming
is more treasure-laden than ever.
Numerous studies have shown that PBS
children’s programming helps prepare
youngsters for school and build literacy
skills. Research has also shown that
parents consider the network a “safe
haven,” the trusted place where kids can
be kids. Renowned programs such as
“Sesame Street” and newer programs
like “SuperWhy!” continue to captivate
our youngest viewers and help them
grow and explore the wonder-filled
world around
them.
Children’s Weekday Morning
co-host SteveSongs
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On a local
level, Rocky
Mountain PBS
reaches out to
Colorado kids
through such
innovative
programs as
StoryMakers, an annual creative
writing contest for middle school
students, and Super School News,
which is celebrating its 30th
anniversary season as the awardwinning elementary school news
program written and produced by
Colorado fifth and sixth graders.
We are also proud to offer creditearning professional development
opportunities for Colorado teachers
through PBS TeacherLine. And,
specifically targeting families with
young children, we offer Ready To
Learn workshops, teaching parents
how to maximize the benefits of
children’s programming that builds
literacy skills and media literacy. We
also put on the biggest free party of
the year for Colorado families! Our
2009 Kids Fun Fests in Denver and
Grand Junction, themed “Healthy
Kids, Healthy Planet,” drew more
than 6,000 people!
Colorado State of Mind:
Facing The Mortgage Crisis
Today’s financial crisis has hit every
economic layer of our state. Many
people who are falling behind
financially are people who have
done everything right. But life events
like job loss, divorce or illness –
events that in a strong economy might
have been surmountable – have left
thousands of households at risk of
foreclosure. Indeed, foreclosures are
at historic highs in our state.
Throughout the summer and fall
of 2009, Rocky Mountain PBS,
in partnership with KUNC-FM,
community radio for Northern
Colorado, and KUVO-FM, Denver’s
jazz and public radio station, joined
forces with the Colorado Foreclosure
Hotline to direct Coloradans at risk
of foreclosure to information and
resources in their community.
Coloradans by offering a map of
sorts that led to a realistic and positive
conclusion. We broadcast a special
episode of “Colorado State of Mind,”
aired public service announcements
on-air and on our website, held
phone banks partnering with Denver’s
KUSA 9News, helped connect people
to reliable help and promoted
homeownership workshops statewide.
The difference we made was clear.
According to data collected by
the Colorado Foreclosure Hotline,
RMPBS has become one of the top
five referral sources for the Hotline.
Over the past year, hundreds of
Colorado families have received
help through the Facing the Mortgage
Crisis initiative. Our work in this arena
reflects precisely what RMPBS strives
to be: a community resource and
asset, a source for trusted, accurate
information, a partner and a friend.
We wanted to make a concrete
difference in the lives of struggling
ROCKY MOUNTAIN PBS
2009 COMMUNITY REPORT
Living Streets & Going Green
In conjunction with the national PBS
program “Blueprint America,” RMPBS
took some time in 2009 to explore
the concept of what “neighborhood”
means in this new millennium.
“Blueprint America” focused on the
challenges our decaying national
infrastructure is facing, and chose
Denver as one of four cities to
focus on. This led us to take a local
look at how Colorado’s cities and
towns could be improved, primarily
from the standpoints of safety and
enhanced “livability.” We partnered
with an initiative sponsored by the
city of Denver called “Living Streets”
and, with their help, produced
several on-air pieces introducing our
viewers (and perennial explorers) to
ways to make neighborhoods safer
and more livable – particularly with
respect to transportation, public
health, sustainability, economic
development and pedestrian and
bicycle safety issues.
We also created a section on our
website called “Green Living,”
offering blogs, green tips and
resources, articles on sustainability
and a calendar of green events
statewide.
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“Denver’s Changing
Neighborhoods” explored urban
growth and infrastructure.
rmpbs.org/green
RMPBS.ORG 6
Our National Parks
One of the highlights for RMPBS
in 2009 was the broadcast of Ken
Burns’ new six-part documentary,
“The National Parks: America’s
Best Idea.” This stunning 12-hour
film took Americans to the country’s
national parks, not only exposing
their breathtaking beauty but also
detailing their history and what
they mean to us today. In the leadup to the September broadcast,
Burns came to Denver and, through
the outreach efforts of RMPBS,
participated in several
…the most beautiful
program ever to air on
American television.
–Orlando Sentinel
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screenings and community events.
In addition, fall screenings held at
Colorado landmarks such as the
Colorado Chautauqua National
Historic Landmark in Boulder and
Rock Ledge Ranch next to Garden
of the Gods in Colorado Springs, as
well as the historic Avalon Theatre
in Grand Junction, drew thousands
of people.
Burns also met with Colorado
students to impress on them not
only the glory of the parks, but
also the opportunities they afford
for future careers. Rocky Mountain
PBS partnered with Environmental
Learning for Kids (ELK), a local nonprofit organization, to offer youth
service-learning trips to Mesa Verde
and Rocky Mountain National Parks.
Together we helped dozens of urban
high school students experience
firsthand the beauty of our national
parks and learn the importance of
environmental stewardship.
This project symbolized to RMPBS
the best of what public television
has to offer. Not only was the
film beautiful, informative and
compelling, but it also provided
the perfect springboard to engage
Coloradans in active conversation
about what our parks mean to us.
How the West Was Camped
To shine a spotlight on our local
natural treasures, Rocky Mountain
PBS produced “How the West
Was Camped,” an exploration of
Colorado’s parks from a car-camper/
RV perspective. RMPBS ran a photo
contest seeking snapshots from park
lovers with voting by our audience
across the state. “How the West
Was Camped” developed a strong
following of outdoor enthusiasts with
a quirky sense of humor and the
desire to do it all and see it all on a
shoe-string budget.
ROCKY MOUNTAIN PBS
Examining Health Care
While the country has been
embroiled in the national health care
debate, RMPBS has devoted itself to
improving access to health care for
all Coloradans. In conjunction with the
broadcast of “Sick Around America,”
RMPBS held multiple screenings
around the state with expert panel
discussions around the topic of health
care reform.
We also held multiple digital
storytelling
workshops
around
people’s health care experiences,
offering the chance for Coloradans
to share their stories about their
personal health care journeys and
frustrations with the system.
Along with education, our troubled
economy and the environment, health
care is one of the principal ongoing
areas of concern for RMPBS, and the
network is committed to being a part
of the dialogue and furthering the
exchange of practical information
2009 COMMUNITY REPORT
and innovative ideas in our community.
In addition to frequent online and inperson conversations and debate, as
well as informational phone banks
providing callers with health care
resources, we have also dedicated
several episodes of our weekly public
affairs program, “Colorado State of
Mind,” to the topic. We believe it is
this dialogue between constituents
that will ultimately lead to the
creation of meaningful solutions and
a sense of community for all.
“Critical Condition” explored
health care access in America.
Our engagement work on health care
is made possible by the generous
support of The Colorado Trust and
The Colorado Health Foundation.
Digital Storytelling workshops
empowered RMPBS viewers
to share their stories.
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Our Pledge to the Community
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We have talked a lot in the
preceding pages about our awardwinning programming and about
our response to some of the difficult
issues of our time. We have worked
hard to join programming with
community engagement to better
serve our viewers.
In addition to reaching out with help
and information, we also take time to
celebrate, and to honor the people
and programs that set RMPBS apart.
Here are just a few examples:
Be More Award Recipient
Dr. Thomas Sutherland
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2009 NewsMakers Luncheon
and Be More Award featuring
Judy Woodruff and award
recipient, Thomas Sutherland
Super School News 30th
Anniversary Season
The longest-running, locally produced
program on Channel 6, Super School
News exposes fifth and sixth graders
to a career in broadcasting. Students
take turns in the anchor chair, behind
the camera and writing scripts before
presenting the finished product to
their classmates.
The guest of honor at this annual event
was PBS NewsHour correspondent
and anchor Judy Woodruff.
Woodruff wowed the bipartisan
crowd by reminding everyone in
attendance just what makes PBS the
national treasure it is!
Professor
Thomas
Sutherland,
best known for enduring years of
captivity in Beirut, was honored for
his inspiration, courage and service
to the community. In addition to
serving on the RMPBS Board of
Directors, Sutherland is also involved
in many community projects, both with
his time and his financial support.
Sutherland was celebrated at a
luncheon attended by hundreds as
RMPBS shined a deserving spotlight
on one of our state’s most heroic and
generous citizens.
Matchwits
“Matchwits,” produced by Rocky
Mountain PBS station KTSC-TV in
Pueblo, is a weekly, high school
academic quiz program that is
hosted by KOAA-TV weatherman
Craig Eliot.
Colorado State of Mind
Community Cinema
“Colorado State of Mind” is an Emmy
award-winning, 30-minute weekly
public affairs program produced
entirely by Rocky Mountain PBS.
Aimed at a statewide audience,
the show consists of a roundtable
conversation led by journalist and
moderator Cynthia Hessin. Typically,
three guests are in the studio and one
participates via live remote from one
of our affiliated stations across the
state. Each week the show focuses on
issues of importance to Coloradans,
from education and health care to
immigration issues, the economy and
the environment. In addition, the show
is streamed on our website, along
with a library of previous editions,
and there is always an active online
conversation going on about the issues
of the week. Join the conversation at
rmpbs.org/stateofmind.
With its wealth of original
documentaries and films, it is only
fitting that RMPBS is involved in a
community cinema program. Held
on college campuses, public libraries
and other meeting places, members
of our audience have the opportunity
to screen upcoming documentaries,
sometimes meeting with the films’
directors and/or producers after
the screening. These screenings are
regularly filled to capacity and
have become a popular part of the
RMPBS culture.
It is our pledge that we will continue
to convene Coloradans around all
aspects of life in our state; we will
celebrate milestones; and we will
collaborate on tough decisions and
changing times. Deliberative, useful
and civil dialogue is our goal.
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ROCKY MOUNTAIN PBS
2009 COMMUNITY REPORT
RMPBS.ORG 10
Your Pledge to Rocky Mountain PBS
and Laura Sampson
Renew, Join, Pledge & Buzz
What Makes Them Do It:
Volunteer Now! A Testimonial
You can help support what we do
at RMPBS by becoming a member,
renewing your existing membership and
by making a cash or car donation. Visit
rmpbs.org/support and connect with
our membership department today.
When you become a member of Rocky
Mountain PBS, you can choose from a
number of thank-you gifts. When you
pledge without receiving a thank-you
gift, 100% of your dollars support
Rocky Mountain PBS programs.
Pat Hoeft, president of
the RMPBS Volunteer
Board and volunteer
since 1983.
Pledge
Online»
11 RMPBS.ORG
Want to stretch your gift dollars?
Join your company’s matching gift
program and you can double or even
triple your tax deductible contribution
to Rocky Mountain PBS.
Having served more than 10,000
volunteer hours each, Buzz and
Laura Sampson have built a career
out of volunteering and, along the
way, they helped build a television
network, too.
In these difficult economic times, Rocky
Mountain PBS has been particularly
lucky to retain a small army of willing
workers, people who donate their
time and money because they are
passionate about public television.
The Sampson family – Buzz, Laura,
Matt, Adam and John – are just
one family who show the power of
putting a belief system into action.
For RMPBS, theirs has been the gift
that has kept on giving – as critical to
the station as electricity and talent.
From the beginning, in 1974, there
was little that Buzz and Laura weren’t
willing to sink their teeth into. When
there was a need, they stepped up,
regardless of whether the task was
big or small. And, as they said in a
recent interview, they were always
inspired and challenged by the level
of responsibility with which they
were entrusted. One of the biggest
jobs Laura accepted was running
the station’s annual fundraising
auction for three years. This was a
monumental undertaking, overseeing
5,000 volunteers each year and
thousands of donations – including
homes and automobiles – during nine
days of live television. Laura also
served as Volunteer Board President
for three years and held a seat on the
station’s governing board of directors
for six years. Laura is a member of
the Cornerstone Cabinet and she
and Buzz have been members of the
Cornerstone Society for 12 years.
The Sampson Family Foundation is
a financial underwriter for Super
School News, the station’s longestrunning, locally produced program
ROCKY MOUNTAIN PBS
Its biggest value is
in its truthfulness,
its lack of bias.
We, as a society,
have to appreciate
this and support
it as a national
treasure. We can’t
just let it go away.
which exposes fifth and sixth graders
to careers in television. Laura is also
a trustee of the National Friends of
Public Broadcasting (NFPB) and says
this work has further heightened her
appreciation for our local effort. “It’s
amazing to see what a star we are in
the skies of national PBS.”
Although Laura is proud of these many
volunteer accomplishments, she says
she is most gratified by the creation
of Station Archived Memories (SAM),
2009 COMMUNITY REPORT
a system she built, with Buzz’s help,
to preserve the station’s history. “I
am an ideas person and he makes
it work,” she noted with a smile. The
complex process, which was funded
by a $120,000 grant from the
Corporation for Public Broadcasting
based on a proposal she wrote, took
years to implement and continues
today. To date, more than 10,000
documents, pieces of memorabilia
and 30,000 photos have been
scanned and archived, in addition to
nearly 150 oral histories. Laura has
received awards for SAM’s innovation
and it has been duplicated in PBS
stations across the country.
When asked where this passion for
public television stems from, both
are quick to reply. Says Buzz, “This
is television without bias.” He adds,
“It goes right down the middle. There
are shows on this network that don’t
exist anywhere else. From “Nova” to
the news, you learn from this network.
It’s built for learners of all ages.”
Laura agrees. “Its biggest value is
in its truthfulness, its lack of bias,”
she says. “We, as a society, have to
appreciate this and support it as a
national treasure. We can’t just let it
go away.”
Pledge
Online»
RMPBS has long realized that the
work of our generous volunteer force
is the backbone of the station – and
that has never been truer than now.
The Sampsons are but one example
of how volunteer dedication and/or
financial support can literally shape
and expand what goes out over the
airwaves. They have helped build
this station block by block and, in
so doing, they have shined their
own bright light on the cultural and
educational landscape of Colorado.
Buzz and Laura
Samspon clowning
around!
RMPBS.ORG 12
Thank You For Your Support
We are proud and
honored to say that more
than 67,000 individuals
donated to RMPBS in
2009. While we are
unable to list every
name, we want to thank
each and every person
and organization who
contributed to RMPBS.
No gift is too small, each
gift is appreciated and
it is not an exaggeration
to say we could not do
it without your support.
Thank you!
Executive Producers
Club: $5,000-$9,999
President’s Club:
$10,000-$24,999
Ms. Raydean Acevedo
Mrs. G. Diane Adams
Mr. Heman Adams
Mrs. Patricia Adams
Ms. Michelle Alford
Mrs. Joan Alyea
Mr. Keith Andrews
Mrs. Debra Andrews
Ms. Eleanor Annable
Apple Foundation Inc
Mr. Wayne Ardinger
Mrs. Naomi Ardinger
Ms. Elizabeth Armstrong
Mr. Jim Atkinson
Mr. James Foster
Mr. Harley Higbie
Mrs. Lorraine Higbie
Singer Family Foundation
Mr. Frank Walsh
Mrs. Gloria Walsh
Dr. Edna Webster
Mrs. Elizabeth Wiegers
Mr. George Wiegers
13 RMPBS.ORG
Dr. William Bernstein
Dr. Paula Bernstein
Billie B Gaskill Irrevocable Trust
Mr. Peter Grant
Mrs. Rhondda Grant
Hewit Family Foundation
Mrs. Amy Lawton
Mr. John Lawton
Mr. John Lohre
Mrs. Mary Lohre
Louis & Harold Price Foundation
Mrs. Betsy Luce
Mr. Peter Luce
Mrs. Joyce Luff
Mr. Kenneth Luff
Mr. J. Douglas Shand
Cornerstone Society:
$1,000-$4,999
Mr. H. Gregory Austin
Mrs. Deanna Austin
Mr. Gary Autrey
Ms. Cynthia Babish
Mr. Herbert Bacon
Mrs. Laura May Bacon
Mr. Wolfgang Baeck
Mrs. Janet Baeck
Dr. Richard Bakemeier
Mrs. Alice Bakemeier
Col. Boyd Baldauf
Mrs. Ethyl Baldauf
Mr. Dennis Baldwin
Mrs. Barbara Baldwin
Mr. Jeff Baldwin
Mr. Michael Baldwin
Mrs. Priscilla Baldwin
Mr. Michael Barish
Mrs. Joyce Barish
Ms. Harriet Barker
Mr. Paul Barru
Mrs. Sara Jane Barru
Mr. Mary Bates
Mrs. Nathaniel Bates
Mrs. Karen Beauvais
Ms. Barbara Benedict
Mr. James Benedict
Mrs. Audrey Benedict
Ms. Carolyn Benoit
Dr. Barry Berlin
Ms. LaFawn Biddle
Billie B Gaskill Irrevocable Trust
Mrs. Elise Billingsly
Mr. Lawrence Black
Mr. Peter Blair
Mr. Dennis Blum
Mrs. Lynn Blum
Mr. Fred Blume
Mrs. Gullvi Blume
Mr. Mike Bock
Mrs. Julie Bock
Mr. Patrick Bolick
Mrs. Nicole Bolick
Mr. Robert Bond
Mrs. Kathy Bond
Mr. Paul Bortz
Mrs. Judith Bortz
Mr. Donald Boyd
Mrs. Margaret Boyd
Ms. Margaret Bozarth
Mrs. Diana Braden
Mr. Clarence Bremmer
Mrs. Lise Brinton
Mrs. Veda Brophy
Mr. Maurice Brown
Dr. Elaine Brush
Mr. John Brush
Mr. Art Bryant
Ms. Barbara Bryant
Dr. Robert Buchanan
Ms. Patricia Butler
Ms. Eileen Byrne
Mrs. Kathleen Campbell
Ms. Amy Carder
Mr. James Cargill
Mrs. Susan Cargill
Mr. Henry Catto
Mrs. Jessica Catto
Centimark
Ceres Foundation
Mr. Blake Chambliss
The Charles Schwab Corporation
Foundation
Ms. Barbara Cheney
Mrs. Mimi Chenoweth
Ms. Sharon Clarkson
Mr. Montgomery Cleworth
Mr. Bruce Clinton
Mrs. Martha Clinton
Mr. James Cohig
Mrs. Toni Cohig
Ms. Erin Colcannon
The Colorado Trust
Mr. Thomas Congdon
Mrs. Noel Congdon
Mr. Bobby Conley
Mrs. Jacqueline Conley
Connie Burwell White & William
White Foundation
Mr. Jerry Conover
Cook Street Consulting, Inc.
Dr. David Cordes
Mrs. Diane Cordes
Ms. Martha Davis
Ms. Stasia Davison
Mr. David Dawson
Ms. Karen Dawson
Denver Foundation
Mr. Bruce Dickinson
Mrs. Donna Dickinson
Mr. Mark Dickson
Mrs. Katharine Dickson
Donnell-Kay Foundation
Mr. Michael Dowling
Mr. Mancourt Downing
Mrs. Sybil Downing
Mr. James Downton
Mrs. Mary Downton
Mr. Jack Draman
Mrs. Joann Draman
Ms. Carol Dreselly
Mr. Gary Drews
Ms. Maud Duke
Ms. Katherine Duncan
Mr. Walter Duncan
Mrs. Mary Ruth Duncan
Mr. Lammot duPont
Mrs. Mary Ebrahimi
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Mrs. Nancy Eicher
Dr. Theodore Eickhoff
Mrs. Margaret Eickhoff
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Mrs. Sandy Elliott
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Mrs. Margaret Erickson
Mr. Robert Fanch
Mrs. Suzanne Fanch
Mr. Walter Farnham
Mr. Robert Fergus
Mrs. Elizabeth Fergus
Ms. Lois Ferguson
ROCKY MOUNTAIN PBS
Mr. David Ferguson
Mr. Michael Flannery
Flowe Foundation
Mrs. Margaret Evans Foster
Mr. Wayne Fowler
Mrs. Trudy Fowler
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Mrs. Alice Fritz
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Mrs. Josephine Garrett
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Mrs. Gail Gerrish
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Mrs. Shirley Gibson
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Mrs. Helen Grant
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2009 COMMUNITY REPORT
Ms. Sherry Helmstaedter
Mr. Donald Hembre
Mrs. Carol Hembre
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Mr. Robert Hickler
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Mrs. Martha Holyfield
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Mrs. Helen Hudson
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The Jackson H. Fenner Foundation
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Mrs. Joan Johnson
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Mr. Jerry Kehle
Mrs. Jacqueline Kehle
Mr. Richard Kelly
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Mrs. Marianne Kipper
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Mrs. Margaret Kleinsmith
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Mr. Farzin Lalezari
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Mrs. Rosemary Laurita
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Mrs. Lory Levinger
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Mr. Ronald Loser
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Louis & Harold Price Foundation
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The Miller Foundation
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Petrie Family Foundation
The Pioneer Fund
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Mrs. Hazel Stevens Price
Mr. John Price
Mrs. Brenda Price
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Raphael Levy Memorial Foundation
Mr. Robert Rawlings
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Foundation
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Mrs. Laura Sampson
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Ms. Laura Saye
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The Schlessman Family Foundation
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Mrs. Margot Schmidt
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Mrs. Joan Schooler
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Mrs. Susan Shamos
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Singer Family Foundation
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Mrs. Mary Sissel
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Mr. Rod Slifer
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RMPBS.ORG 14
Mr. Kevin Vollmer
Ms. Maeve Vollmer
Sis. Monique Vredeveld
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Mr. Joe Wagner
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Williams Family Foundation
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Winograd Family Fund
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Mr. Steve Wrestler
Dr. John Wright
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Mr. Alan Zacharias
Mrs. Joyce Zeff
Mr. H. Rolan Zick
Broadcaster’s Circle:
$500- $999
Mr. Perry Abbott
Mr. Jack Achatz
Mrs. Helen Achatz
Ms. Jami Andy Acker
Mr. Ethan Acosta
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15 RMPBS.ORG
Mrs. Natalie Adams
Mr. Michael Altenberg
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Dr. David Arnett
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Ms. Sue Frank
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ROCKY MOUNTAIN PBS
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Ms. Pat Frederick
Mr. Nolan Frederick
Mrs. Gwen Frederick
Freeman Family Foundation
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Ms. Suzann Gavlin-Cluff
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Mrs. Anne Gibson
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Mr. David Gillespie
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2009 COMMUNITY REPORT
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RMPBS.ORG 16
Mr. Charles Moore
Mr. Marty Moore
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Dr. Taft Moore
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Dr. Janet Morales
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Mountain Chalet-Aspen
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Nicholson Foundation, Inc
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Oxy USA Inc
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Ms. Hedy Page
17 RMPBS.ORG
Mr. John Paige
Mrs. Susan Paige
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Pearlstone Fund, Inc.
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Rifkin Foundation
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2009 COMMUNITY REPORT
2009 Network
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Childrens Hospital
Children’s Museum
CO Home Finder
College Outreach Arapahoe Comm.
Colo. West Otolaryngolotist
Colorado Academy
Colorado Coalition for Homeless
Colorado Division of Wildlife
Colorado Housing & Finance Authority
Colorado Railroad Museum
Colorado Shakespeare Festival
Colorado State University
Colorado State University-Pueblo
Colorado West Cosmetic & Plastic
Comfort Dental
Corporation of Public Broadcasting
Creative Needle
CSU-Pueblo Continuing Education
Davis Partnership Architects
Denver Antiques & Art Show Sale
Denver Center Attractions
Denver Water
Denver Zoo
Dex Media, Inc.
Downtown Grand Junction
Edward Jones – Dee Dee Robillard
EKS & H
El Pomar
Encana/Energy Outreach
Erickson Retirement Community
Evraz Rocky Mountain Steel
Excelsior
Exempla/St. Josephs
Fine Arts Foundation
First National Bank of the Rockies
Fort/Tesoro Foundation
Gates Family Foundation
Gateway Canyons
Gay & Lesbian Fund for Colorado
Glacier Club
Grand Junction Economic Partnership
Grand Junction Symphony
Hart Music
High Desert Opera
Independent Television Service (ITVS)
IMA/I have a dream
Janus Capital Group
JP Morgan Chase Foundation
KAFM Radio
Kaiser Permanente
Kazoo & Company
Keybank
Light Full Foods
Lil’ Biggs
Manitou Springs Economic Development
Marillac Clinic
Midas
Miller Financial Advisors
Montgomery & Steward Funeral Dir.
Munson’s Main Street Gallery
Music in the Mountains
Myers Sewing Machine CO.
New Frontier Financial
New Space Entertainment
Opera Colorado
David and Lucile Packard Foundation
Palmer House Gallery
Panera Bread
Parkview Medical Center
Power Credit Union
PPI-MANA
Primrose Schools
Pueblo Bank & Trust
Purl & Pottery
Quality Custom Woodwork
Queenslander International Tours
Quilter’s Corner
Ralph Schomp Automotive
Rocky Mountain Orthodontics
Rocky Mountain Orthopaedics
Rocky Mountiain Cancer Centers
S&S Optika
San Isabel Electric Association
Sangre de Cristo Arts Center
Security Service Federal Credit Union
Galen and Ada Belle Spencer Foundation
St. Mary Land & Exploration
Standard Renewable Energy
Starr’s Guitars
Sturm Family Foundation
Sylvan Learning Centers
Tagawa Gardens
Tattered Cover Book Store
Temple Family Private Foundation
The AppleShed
The Tennyson Center for Children
Toyota Regional
United Sales and Services
University Park Care Center
US Bank Foundation
Virginia Hill Charitable Foundation
Wells Fargo
Western Chapter of COGA
Western Rockies Federal Credit Union
Wildlife Experience
Wine Country Inn
World Arena
Xcel Energy Foundation
Zephyr Of Grand Junction
“Western Bounty”
explores the art, culture
and recreational
opportunities of Western
Colorado in this 1
1/2 minute interstitial
format, underwritten
by the Grand Junction
Commission on Arts
and Culture.
RMPBS.ORG 18
Rocky Mountain
Public Broadcasting Assets
Network, Inc.
Balance Sheet
June 30
The financial statements have been audited
by Ehrhardt Keefe Steiner & Hottman.
Operating Expense Summary
Personnel
Program Acquisition
Printing & Mail
Building & Distribution
Depreciation & Amortization
Professional Services
Premiums & Promotions
Other
19 RMPBS.ORG
2009
Cash and Cash Equivalents
$
275,086 $
Accounts Receivable
804,884 Program Inventory
154,905 Prepaid and Other Expenses
189,673 Investments
10,518,888 Property and Equipment, Net
9,219,268 Goodwill, Net of Amortization
219,295 Other Assets
151,029 Total Assets
$ 21,533,028 $
2008
335,219
1,076,092
131,818
181,659
15,665,812
8,962,973
434,295
111,029
26,898,897
Liabilities and Net Assets
Liabilities
Accounts Payable
$
525,393 $
428,079
Accrued Expenses
375,007 250,321
Deferred Revenue
18,256 107,658
Obligation Under Charitable Gift Annuities
23,448 30,404
Obligation Under Capital Lease
121,728 167,593
Total Liabilities
1,063,832 984,055
Net Assets
Unrestricted
Undesignated
3,219,807 4,114,518
Board Designated
7,428,489 12,150,719
Investment in Property, Equipment
and Goodwill
9,438,563 9,397,268
Total Unrestricted
20,086,859 25,662,505
Temporarily Restricted
210,000 80,000
Permanently Restricted
172,337 172,337
Total Net Assets
20,469,196 25,914,842
Total Liabilities and Net Assets
$ 21,533,028 $ 26,898,897
ROCKY MOUNTAIN PBS
2009
Revenues and Support
Contributions
Membership
$
5,565,729 $
Underwriting
870,134 Other Gifts
500,817 Grants
Community Service Grant-Corp.
for Public Broadcasting
1,137,738 Other Grants
1,381,942 In-kind Donations
257,411 Auction
444,464 Service Fees and Rental
745,458 Other
124,494 Total Revenues and Support
$ 11,028,187 $
2008
5,695,927
782,376
359,270
1,020,438
1,492,668
206,223
574,690
442,166
164,386
10,738,144
Rocky Mountain
Public Broadcasting
Network, Inc.
Statement of Activities
For the Year Ended
June 30
Sources of Support
Operating Expenses
Program Services
Programming and Production
$
3,916,350 $
Broadcasting
3,381,845 Public Information
814,111 Total Program Services
8,112,306 Supporting Services
Management and General
1,169,742 Fundraising and Development
2,601,974 Underwriting
261,761 Total Supporting Services
4,033,477 Depreciation and Amortization
and Loss on Asset Disposal
1,481,866 Net Loss on Investments
2,846,184 Change in Net Assets
(5,445,646)
699,476
(3,899,957)
Net Assets, Beginning of Year
25,914,842 29,814,799
Net Assets, End of Year
20,469,196 $
25,914,842
2009 COMMUNITY REPORT
$
4,684,677
3,122,147
720,788
8,527,612
904,297
2,760,353
330,297
3,994,947
1,416,066
Individuals
Foundations & Non-Profits
Corporation for Public Broadcasting
Federal Government
Other
RMPBS.ORG 20
RMPBS Mission Statement
& Nondiscrimination Policy
Rocky Mountain PBS Management
Board of Directors 2009-2010
Chairman of the Board
William C. Schumacher
President & Chief Executive Officer
Douglas M. Price
Vice Chairman
Paul I. Bortz
Secretary
H. Gregory Austin
Treasurer
Gary Drews
Directors
James H. Foster
Tim Foster
Joseph A. Garcia
Thomas H. Kenning
Sheila S. Kowal
C.J. Moore
James J. Moylan
Roger L. Ogden
Rob Redwine
Patricia Barela Rivera
J. Douglas Shand
George A. Sissel
Dr. Tom Sutherland
Landri C. Taylor
Brian M. Turner
Steve Watson
Lynn Woellhof
Senior Management
Valerie Appelbaum
Director of Corporate Underwriting
Tom Craig
Director of Engineering
Deanna Haas
Director of Individual Giving
Patricia Laverty
Manager of Philanthropic Giving
Scott Long
Chief Financial Officer
Penny Mitchell
Director of Development, KRMJ
Pam Osborne
Director of Marketing
Harris Ravine
Chief Operating Officer
Donna Sanford
Director of Network Programming
and Production
Wynona Sullivan
Station Manager, KTSC
The RMPBS staff cheers
on a successful 2010!
21 RMPBS.ORG
ROCKY MOUNTAIN PBS
Rocky Mountain PBS
Mission Statement
KRMA-6
1089 Bannock St.
Denver, CO 80204
800-274-6666
303-892-6666
fax: 303-620-5600
viewer@rmpbs.org
To enrich the lives of Coloradans
through engaging and essential
programs, services and community
partnerships that inform, enlighten
and entertain.
KTSC-8
Nondiscrimination Policy
This policy states Rocky Mountain
PBS’ position on discrimination. This
policy applies to all Rocky Mountain
PBS employees, volunteers, members,
clients, and contractors.
Rocky Mountain PBS follows an equal
opportunity employment policy and
employs personnel without regard
to race, creed, color, ethnicity,
national origin, religion, sex, sexual
orientation, gender expression, age,
physical or mental ability, veteran
status, military obligations, and
marital status or any other status
protected by law.
2009 COMMUNITY REPORT
This policy also applies to internal
promotions, training, opportunities for
advancement, terminations, outside
vendors, organization members
and customers, service clients, use
of contractors and consultants, and
dealings with the general public.
Approved by the Rocky Mountain
PBS board of directors on February
27, 2008.
Pueblo, CO
719-543-8800
fax: 719-549-2208
viewer@rmpbs.org
KRMJ-18
Grand Junction, CO
970-245-1818
fax: 970-255-2900
viewer@rmpbs.org
KRMU-20
Durango, CO
970-245-1818
viewer@rmpbs.org
Rocky Mountain PBS now offers
three digital channels. Along
with our signature programming
channel, you can now find
Create and V-me in our line-up.
V-me
Enjoy PBS quality programming
on V-me. Phonetic for “see me”
in Spanish, V-me is our Spanish
language multicast channel.
Create
This multicast channel invites
viewers to explore their interests
in travel, cooking and do-ityourself programs.
KRMZ-24
Steamboat Springs, CO
viewer@rmpbs.org
RMPBS.ORG 22
rmpbs.org
Special thanks to Station Archived Memories
(SAM) for providing the photos in this report.