Prevention Team Update

Prevention
Team
Update
ACA Outreach and Enrollment
External Activities:
• Inform the Public
• Educate the Business Community
• Fund Assistors & Early Boots on the Ground
• Remaining Uninsured
State Budget Update
– TCE Federal Matching Proposal for InPerson Assistance and CBO Grants
– Two components: Totaling almost
$53 Million
State Budget Update
– 1st component: In-Person Assistance
• $58 dollar in-person enrolled assistance
payments.
• Newly eligible populations under the
expansion and people not previously enrolled
in that last 12 months.
State Budget Update
– Second component: CBO Grants
• Apportioned geographically based on number of persons
eligible but not enrolled in Medi-Cal within a county.
• Counties can use this to coordinate outreach activities
and they are also free to partner with CBO’s.
• If counties choose not to utilize the funds, grants will return
to the state and they can distribute to CBO’s.
• Specified preference for certain outreach groups (i.e. BMoC,
homeless, ELL’s, mixed status families, mental/substance
abuse disorders).
Remaining Uninsured #Health4All
• Communications
• Federal – Healthy New
Americans Coalition
• State - Support for Protect the
Safety Net Coalition
• Local: Capacity & Coalition
Building
Obamacare
Outreach &
Enrollment
Campaign
The California
Endowment
Coverage/Care Goals
Pre-Existing Conditions – 16,000
Young Adults < 26 years – 435,000
Medi-Cal Expansion (LIHP) – 600,000
• Medi-Cal Expansion cont. – 1 million
• Connect Undocumented to Care – 1
million
Who: Latinos
• There are 7 million uninsured in
California. Nearly 2/3 are Latinos.
• More than half of the uninsured
speak Spanish at home
• 13 Counties have more than 90% of
the currently uninsured
Who: Latinos
Ethnicity
Percentage of CA
Population
Percentage of CA
Uninsured
Population
Latino
38.1
61
White, Non-Latino
39.7
24
API
13.6
9
African-American
6.6
5
Native American &
Other
2
1
13 of 14 BHC Sites Have Spanish/ NonEnglish Dominant Majorities
•
•
•
•
•
•
•
•
Fresno – 63%
City Heights – 65%
South Figueroa Corridor – 67%
Long Beach – 72%
East Salinas – 83%
Boyle Heights – 88%
Coachella – 89%
Santa Ana – 90%
Beyond the Latino Audience
• Nichi Bei Weekly
• Viet Bao Daily
• Philippine News
• Hmong TV
• China Press
• Our Weekly
• Namaste USA
• Sing Tao Radio
• Black Voice
• Radio Seoul
• Filipino Press
• India Journal
• California Advocate • West Side Story
• Crossings TV
• And more…
INTERNATIONAL DAILY
BAKERSFIELD NEWS
NEWS
OBSERVER
CHINA PRESS
OUR WEEKLY
WORLD JOURNAL
LOS ANGELES SENTINEL
EPOCH TIMES
BLACK VOICE
SING TAO DAILY
WESTSIDE STORY
LA OPINION
INLAND VALLEY NEWS
LA OFERTA REVIEW
LOS ANGELES WATTS
EASTERN GROUP
TIMES
PUBLICATIONS/EASTSIDE
SAN DIEGO
SUN
VOICE/VIEWPOINT
EL OBSERVADOR
CALIFORNIA ADVOCATE
EL INFORMADOR DEL
PRECINCT REPORTER
VALLE
SUN REPORTER
EL HISPANO
OAKLAND POST
LA PRENSA
SF BAY VIEW
RUMORES
INDIA WEST
IMPULSO
INDIA JOURNAL
LA VOZ DE SAN DIEGO
INDIA CURRENTS
ALIANZA METROPOLITAN
SILICONEER
EL SOL
PHILIPPINE NEWS
IMPACTO USA
PHILIPPINES TODAY
VIDA EN EL VALLE
FILIPINO PRESS
ENLACE
BALITA USA
EL LATINO
ASIAN JOURNAL
EL MENSAJERO
KOREA DAILY
SACRAMENTO OBSERVER
KOREA TIMES
KOREAN SUNDAY NEWS
KOREATOWN DAILY
SPORTS SEOUL
HYUNDAE NEWS
PACIFIC CITIZEN
RAFU SHIMPO
NICHI BEI WEEKLY
SEREY PHEAP
NGUOI VIET
VIET BAO DAILY
VIEN DONG DALY NEWS
AMRITSAR TIMES
NAMASTE USA
CALI TODAY
ASIAN PACIFIC NEWS
KTSF
TVB
KEST
NTDTV
KLOK
KSJX
KRZZ
TBWTV
ABS CBN
SKYLINK TV
PHOENIX TV
KSJO CHINA923FM
KSOL
KBLX
ZWTV
NTDTV(LA)
LA 18
KAZN
KMRB
RADIO KOREA
RADIO SEOUL
KBS AMERICA
KXLA
KVPR
KVNR
KALI
KRCD
KLVE/KSCA
KTTA(KLMG)
KJLH
HISPANIC RADIO
NETWORK
CROSSING TV
KOND
KGED
HMONG TV NETWROK
KLNV
KLQV
XHTY
Coordinated Latino Media Partnership
• Univision
• Telemundo
• La Opinion-impreMedia
Surround Sound
• Daily/Weekly News Content Development
• Paid Media – TV, Radio and Print
• Documentary Series
• Outdoor and Online Advertising
• Social Media
• Community Events: Promotion of WE Connect
Events, Health Week, Phone banks, etc.
• Show Integration
Campaign
Video
• https://www.youtube.com/watch?feature=player_embed
ded&v=S49Ape8q-Ts
• View it at our channel:
http://www.youtube.com/user/HealthHappensHere
• Health is a shared responsibility between all of us. Health is
happening with prevention, in our neighborhoods and in our
schools. Subscribe to our channel and learn how Health Happens
Here.
How: Latino Media Partnership
What: Effective Messages
Q: Which of the following names do you
prefer?
#1 Obamacare
#2 Ley de Cuidado de Salud a Bajo Precio
#3 Reforma de Seguro Medico
#4 Ley de Cuidado de Salud
#5 Ley de Salud Asequible
Source: Survey of CA Latinos, March 2013
What: Effective Messages (cont’d)
• Messages should be positive, focus on
wellness, affordability and financial security.
• The Strongest Message: Prevention
– “The new health insurance coverage
includes free annual wellness checkups and
services to help you and your families be
healthy”
Source: Survey of CA Latinos, March 2013
What: Effective Messages (cont’d)
• Messaging re: Medi-Cal works:
– Very favorable view of Medi-Cal BEFORE
message: 30%
– Very favorable view of Medi-Cal AFTER
message: 56%
– Very likely to enroll BEFORE message: 55%
– Very likely to enroll AFTER message: 67%
Source: Survey of CA Latinos, March 2013
Trusted Messengers
#1: Doctors
#2: News Anchors/ Media
Personalities
#3: Promotores
Source: Survey of CA Latinos, March 2013
What: Trusted Resources
#1 Spanish-language media
#2 In-Person
#3 Phone number to call
#4 Website
#5 Social media
#6 Mobile phone text
Source: Survey of CA Latinos, March 2013
When: 3-Phase Plan
• PHASE I:
– May 2013 thru September 2013
• PHASE II:
– October 2013 thru February 2014
• PHASE III:
– March 2014 thru December 2014
English
Spanish
(Español)
Get Engaged
• Become part of the distribution list:
dcarlos@calendow.org
– Email updates and alerts
– Spokespeople, experts, stories
– Ideas for news content
• Twitter: @calendow_HERE
• Calendow.org – Prevention tab