to - Houston African Arts Festival

2016
Presented by: Houston African Community International, USA (HACIUSA)
Sponsorship Opportunities
Executive Summary
Houston’s Visual Arts and Entertainment Performance Festival
UNITE---PROMOTE---EDUCATE---LEGACY
Date: Saturday-July 2nd, 2016
Sunday-July 3rd, 2016
Time: 11 a.m. until 8 p.m.
Location: Bayou City Event Center
9401 Knight Rd.
Houston, TX 77045
Theme: “Celebration of African Culture & Heritage”
Features: Visual Art, Music and Cultural entertainment with
performances from local and international artists and a “Taste of Africa”
food exhibition showcasing the culinary diversity of the African
continent. The festival is made possible through the efforts of
community volunteers and the generous support of our sponsors.
Presented by: Houston African Community International, USA (HACIUSA)
A 501©(3) Not For Profit Organization. EIN 90-0589632
Cost: THIS EVENT IS FREE AND OPEN FOR ALL TO ENJOY!
Executive Summary
WHY SPONSOR HAAFESTIVAL?
This coming July, 2016, thousands of people will converge together
to interact with cultural arts and visual performers from 62 African
countries during the Houston African arts festival bringing people
together for a common goal to strengthen lots of interest within the
community . An annual celebration of African culture as expressed
through art, music, dance, food community.
A SOLID ORGANIZATIONAL MISSION;/HACIUSA/
AS a producer of Houston African Arts festival and a 501©(3) nonprofit organization we do rely heavily on individuals and corporate
contributions to maintain the quality and diversity of the cultural Arts
and performances while keeping the event free to the public.
Houston is the Nation’s 4th largest city in The Country.
Houston is home to 30-25% and Texas’ African immigrant population
and still growing.
 Enjoy Terrific ON-and OFF AIR Benefits
 Improve Your Corporate reputation Within The African
Community
 Enhance Your image ; Stand out as an Industry leader
 Support the Enrichment of the African Arts and their families &
Students
 Sponsors can effectively advance their corporate responsibility
initiatives among a highly desired and important population.
Executive Summary
SPONSORSHIP PACKAGES:A variety of sponsorship opportunities exist
for businesses interested in a partnership with HAAF.
TITLE SPONSOR: $20,000 Investment
Will be offered the highest level of visibility and exposure to thousands
of attendees at the festival Ex: ”Houston African Arts festival Title
Sponsored By( Your Name Here)’ In appreciation of partnering with
an HAAF event, the HAAF will provide these recognition and benefits:
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Event Title Sponsor naming right
On-Site product demonstration staging
A link to your site on HAAF website( sponsor and event pages)
A Full page AD in the Festival Directory
Multiple Stage Announcements during the festival weekend
Provide branding exposure within the Entrance of the Weekend
event.
10 X10 Booth for the sponsor branding for product demonstration
or gifts giveaways
8 passes for VIP Areas at the festival Weekend( Including
Refreshments)
Opportunity to address the Audience during the Festival on stage
Company brand to appear prominently on all HAAF digital, Print,
Exclusive Live PR interviews,& Broadcast marketing campaigns
through Media partners including( 97.9 Box, Magic 102.1 FM,
BOOM 92.1FM, MJWJ Radio, D-Mars, Newswire, and others
Use of official event photographs
Weekly Social Media & Email Blasts Via Media Partners & HAAF
database( 240K reach)
Executive Summary
PRESENTING SPONSORS - $15 ,000. INVESTMENT
Will be offered the highest level of visibility and exposure to thousands
of attendees at the festival. Ex;”Houston African arts festival presented
by (Your Name Here)” In appreciation of associating your company with
an HAAF event, the HAAF will provide these recognition and benefits:
 Your company presented On Event –promotional Marketing
Materials
 A Link to your site on HAAF Website( sponsor and Event pages)
 A Full page AD in the Festival Directory
 Eight Live Stage Announcements during the festival weekend
 Provide branding exposure within the Entrance of the July
Houston African Arts Festival with Sponsor’s Banners
 10 X 10 Tent booth for the sponsor branding opportunity for
product demonstrations or giveaways.
 6 passes for VIP Areas at the Festival weekend( Includes
refreshments)
 Opportunity to address the Audience during the Festival. On Stage
 Company brand to appear prominently on all the HAAF digital,
Print, Exclusive Live PR interviews, & broadcast Marketing
campaigns through Media partners including( 97.9 The Box, Magic
102.1FM, BOOM 92.1 FM,D-Mars, MJWJ Radio, Newswire, and
International Guardian News paper .
 Weekly Social Media & Email Blasts Via Media Partners & HAAF
database (240K reach).
Executive Summary
SUPPORTING SPONSORS: $10,000. INVESTMENT
Will financially assist the festival in maintaining overall aspects of the
event and recognizing the value of occupying a tent in a high-density
location with foot print of the HAAF event. Partnering with the HAAF
through this Sponsorship provides the Following benefits:
 Your Company presented on the Event-Promotional marketing
materials
 A link to your Company’s website on HAAF Website( Sponsor and
Event pages)
 A Full Ad page In the Festival Directory
 Six Live Stage Announcements during the festival Weekend
 10x10 Tent booth for the Sponsor branding opportunity for
product demonstrations or giveaways
 4 Passes for VIP Areas at the Festival weekend(Includes
refreshments)
 Opportunity to address the Audience during the festival…On stage
 Company brand to appear on all the HAAF digital, Print, Exclusive
Live PR interviews, & Broadcast marketing Campaigns through
Media partners including(97.9 The BOX, Magic 102.1 FM, BOOM
92.1 FM, D-Mars, MJWJ Radio Station, Newswire ,and others
 Weekly Social Media & Email Blast Via Media Partners & HAAF
database (250K Reach)
 Distribution of Your Company’s marketing materials at the event.
Executive Summary
HEALTH AND WELLNESS VILLAGE SPONSOR: $10,000 Investment.
This package will include the Supporting Sponsor benefits plus
additional entitlements:
This incredible opportunity offers healthcare Industry partners to have
a premier space located on the site and to provide healthcare
Screenings for the festival attendees.
Please do join us as we spread the gifts of keeping the community
healthy for all generations to come.
 High Visibility on the event site
 Opportunity to brand this zone with Health and Wellness Signage
activities all over the festival ground
 VIP passes for special threats( Including Refreshments)
MAIN STAGE SCREEN VIDEO SPONSOR: $10,000 INVESTMENT
This package will include the Supporting Sponsor benefits plus below
additional entitlements.
The Main Stage Video Screen will display all the official activities taking
place on the Anheuser Busch Stage including the soul African Music and
sounds from many artists coming from African Countries.
 Company branding to appear on live Video Screen throughout
the event
 Company banner on the Video Screen all the time .
Executive Summary
THE KIDS ZONE SPONSORS: $5,000.Investment
The Kids Zone is the highlight of this Festival. Sponsorship aligns your
company with positive social interaction among Family members at the
event. (Arts drawing, Face painting, African Drumming, Dancing and
other entertainments for the Children. Partnering with the HAAF will
provide the following benefits:
 The HAAF will recognize the sponsor on the HAAF website with a
Link to your company site
 Three live stage announcements during the Festival weekend
 Sponsor’s logo on the KID’S ZONE STAGE with your company’s
banner/Signs
 10 X10 Booth for the Sponsor to use as a branding or sales
opportunity
 Quarter –Page AD in the festival Directory
 Two passes for the VIP Tent festival(including refreshments)
 Right to use name ,logo and other property in sponsor branding
and promotions
 Weekly Social Media & Email Blasts Via Media Partners & HAAF
database (240K reach)
Executive Summary
OFFICIAL EVENT T-SHIRTS SPONSOR: $5,000 INVESTMENT
This package will include the KIDS ZONE Benefits.
Partnering with the HAAF will also enable us to provide all the T-Shirts
to event attendees.
 Company naming opportunity as “ T-Shirts Sponsored By ( your
Company Name)” on all the print
 Company Logo to appear on T-Shirt Sleeve
 Recognition as official T-Shirt Sponsor on event Website with a
link
AFRICAN FASHION SHOWS SPONSORS: $5,000 INVESTMENT
This Package will include the KIDS ZONE Benefits:
This Opportunity is perfect for retailers, hair Salons, and Cosmetic
companies branding looking to introduce their products and services
including Clothing’s to the nation’s 4th largest African Community in the
City. There will be the main stage for live Fashion Runway showcases of
African Designers from Africa.
 Run way fashion program to music presented by a live DJ( THE
HEARTBEAT OF AFRICA)
 An Opportunity to engage the audiences from the stage while
introducing the Fashion Models
Executive Summary
TASTE OF AFRICA SPONSORS: $5,000 INVESTMENT
When you ask the festival visitors what they like best about HAAF; the
answer is always “The Food” from different dishes. This zone area
boasts over 34 vendors Food vendors booths offering different cuisines
from all over Africa. The HAAF will recognize the sponsor on the
following:
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A link from your company website to the HAAF website
Three live stage announcements during the Festival weekend
Sponsor’s logo on all the event’s marketing materials
A Quarter page AD in the Festival Directory
10 X10 Tent Booth
Two passes to the VIP Tent( includes refreshments)
Right to use logo and other property on sponsoring promotions
Weekly Social media & Email Blasts Via Media partners & HAAF
database(240K)reach
Executive Summary
AFRICAN ARTS FESTIVAL PARTNERS SPONSORS: $2,500 INVESTMENT
The Houston African Art Festival is grateful to the local companies and
individuals who partner with HAAF financially.
The following partnerships are offered:
 PUBLISHING PARTNERS: The Festival Directory is the central
source of information for many festival attendees. The publication
includes listing of each Artists name and location and schedules.
About 10K of these full color booklets are printed and distributed.
 ENVIRONMENTAL PARTNERS: The Houston African Art Festival
aims to present the July 2016 event as environmentally positive as
possible.
The HAAF will provide the following recognition and benefits in
appreciation of your partnership:
 The HAAF will recognize the sponsor on or in the following HAAF
marketing Products.
 A link to your company’s website
 Business Card size AD in the Festival Directory
 Distribution of marketing or promotional materials
 Weekly Social Media & Email Blasts Via Media Partners & HAAF
database (240K) reach
Executive Summary
FRIENDS OFTHE HOUSTON AFRICAN ART FESTIVAL:.
Friends of the Houston African Art Festival help ensure the Festival
remains a high quality event for our community. Partnering with the
HAAF this sponsorship will provide the followings:
 The HAAF will recognize the sponsor on the HAAF website.
 As a Thank you in the Festival Directory
 Distribution of marketing materials.
$1,000 Investment
OR
$1,500 IN-KIND PRODUCTS
 EXCLUSIVE OFFICIAL PRODUCT SPONSORSHIPS ARE AVAILABLE
WITH $3,000 CASH CONTRIBUTION TO THE HOUSTON AFRICAN
ARTS FESTIVAL. Additional benefits may apply.
 “ ALL DONATIONS/CONTRIBUTIONS ARE TAX –DEDUCTIBLE”
Executive Summary
HOW TO CONTACT US:
HOUSTON AFRICAN ATRS FESTIVAL
6776 Southwest Freeway, Suite 535
Houston, Texas 77074
713-781-9992
Website:WWW.Haafestival.org
Email: Info@haafestival.org
July 2nd-3rd, 2016…….11 A.M -----8 P.M
We can’t wait to discuss these various sponsorship opportunities
available to you and your company. We sure feel that this is an event
you will be interested in. We will be happy to hear from you either by
telephone, mail or through email-whatever suits your needs.
We ask for your monetary gifts so that we can continue to give the
community the quality festival it deserves. Gifts of all sizes are
appreciated. They help us grow as we stay true to our missions within
the Community.
Please do consider your sponsorship level as soon as possible to
ensure placements in the printed promotional materials.