TL/clmn.cm

NEWSPAPERS
ADVERTISING
RATES
Valid from January 2016
CONTENTS
SABAH
Page
Turkey Edition
2
Istanbul Edition
3
Günaydın Advertising Rates
4
Sabah Cumartesi Advertising Rates
5
Sabah Pazar Advertising Rates
6
Sabah Tatil (Tourism) Advertising Rates
7
Cover & Section Advertising Rates
8
TAKVİM
Turkey and Istanbul Edition
Page
10
FOTOMAÇ
Fotomaç Advertising Rates
12
YENİ ASIR
Yeni Asır Advertising Rates
14
DAILY SABAH
Daily Sabah Advertising Rates
Technical Details
16
17-18
SABAH NEWSPAPER & SUPPLEMENTS
ADVERTISING
RATES
Valid from January 2016
www.turkuvazreklam.com.tr
TURKEY EDITION
COLORED (TL/clmn.cm)
WEEKDAYS
SATURDAY
SUNDAY
Back Cover
628
762
907
2nd Page
583
707
845
3rd and 5th Pages
Centerspread (Two Pages Used)
Page 9 (Economy 1st Right Page)
Page 7
Right Page Before Centerspread & Centerspread Right Page
Inside Back Cover
Pages 4 & 6
536
511
477
461
497
406
450
645
622
620
573
645
529
587
769
742
737
684
769
631
700
Page 11 (Economy 2nd Right Page)
396
525
625
Economy Pages 8 & 10
Economy Right Other Pages
Economy Left Pages
Sports Right Pages
Sports Left Pages
Centerspread Left Page
Advertising Pages (*)
Yellow Pages (**)
383
383
373
361
339
384
306
243
507
507
501
444
415
468
403
297
603
603
591
521
491
556
462
354
310
281
226
207
220
387
365
286
264
275
462
435
341
315
330
57.000
80.000
115.000
33.000
75.000
19.000
13.500
80.000
110.000
154.000
46.000
100.000
26.000
18.000
97.000
135.000
189.000
56.000
123.000
30.000
22.000
(*) No page preference on the advertisement pages and do not merit an advertorial content.
(**) No color guarantee for the advertisements published in Istanbul country and other region editions.
NOTES:
- No date guarantee is given to advertisements smaller than half page published in 2., 3., 5., 7. and back cover.
- 25% price difference shall be charged for the Advertorials.
- 25% price difference shall be charged to publish a full-page ad on page 3.
- Non standart advertisments published on single page will be charged at least as 280 clmn/cm ads.
BLACK/WHITE (TL/clmn.cm)
Economy Right
Economy Left
Preferred Page
Yellow Pages
Advertisement Pages
FIXED ADVERTISEMENTS (TL)
Colored 1st Page
Banner (9 clmn x 5 cm)
Banner (9 clmn x 7 cm)
Banner(9 clmn x 10 cm)
Next to logotype (3 clmn x 7 cm)
Page Bottom (9 clmn x 5 cm)
Right Bottom Corner (2 clmn x 10 cm)
Back Cover Next to logo (4 clmn x 4 cm)
Note: Fixed ads will be eligible to budget discounts only. Managing editor’s approval is required and they do not merit any publication guarantee.
• Black/White Ads. used in color pages will be invoiced at the rates applicable for color ads.
Agency commission is included, V.A.T. is excluded to the prices.
2
SABAH NEWSPAPER ADVERTISING RATES 2016
ISTANBUL EDITION
COLORED (TL/clmn.cm)
WEEKDAYS
SATURDAY
SUNDAY
Economy Right
299
371
440
Economy Left
277
342
407
Preferred
244
295
350
Economy Right
363
452
537
Economy Left
337
416
497
Preferred
297
361
427
City + Country Edition
211
259
305
City Edition
190
233
275
City + Country
226
271
322
City
205
246
294
55
67
78
City + Country
188
228
271
City
172
212
250
34
40
49
City Edition
City + Country Edition
BLACK/WHITE (TL/clmn.cm)
Preferred
ADVERTISING PAGES (TL/clmn.cm)
Colored
Country
BLACK/WHITE (TL/clmn.cm)
Country
• Black/White ads used in color pages will be invoiced at the rates applicable for color ads.
Agency commission is included, V.A.T. is excluded to the prices.
SABAH NEWSPAPER ADVERTISING RATES 2016
3
SABAH’la
Türkiye’nin yaşam gazetesi
GÜNAYDIN ADVERTISING RATES
COLORED (TL/clmn.cm)
WEEKDAYS
SATURDAY
SUNDAY
Back Cover
215
260
273
2nd Page
199
244
252
Centerspread (*)
197
228
237
3rd and 5th Pages
193
224
233
4th and 6th Pages
185
217
224
Right Pages Before Centerspread
182
213
220
Left Pages Before Centerspread
174
206
215
Other Pages
143
167
173
1.787
2.230
2.322
102
118
123
130
150
155
85
99
104
Turkey Edition
TV Boxes (1 clmn x 5 cm) fixed
Istanbul Edition
BLACK/WHITE (TL/clmn.cm)
Turkey Edition
Istanbul Edition
FIXED ADVERTISEMENTS (TL)
WEEKDAYS
SATURDAY
SUNDAY
Banner (9 clmn x 5 cm)
COLORED 1st Page
18.000
20.000
23.000
Banner (9 clmn x 7 cm)
25.000
27.000
30.000
Banner (9 clmn x 10 cm)
34.000
38.000
42.000
Next to Logotype (4 clmn x 7 cm)
6.500
8.000
9.000
Page Bottom (9 clmn x 10 cm)
20.000
22.000
25.000
Right Bottom Corner (2 clmn x 10 cm)
4.000
5.000
5.500
(*) For Centerspread ads the maximum width shall be 15 cm.
• Back cover, 2nd, 3rd, 5th and 7th pages will be invoiced at the rates applicable for color ads.
• Ads on Istanbul edition do not merit a page quarantee.
Agency commission is included, V.A.T. is excluded to the prices.
4
SABAH NEWSPAPER ADVERTISING RATES 2016
SABAH CUMARTESİ ADVERTISING RATES
COLORED (TL/clmn.cm)
Turkey Edition
SATURDAY
Back Cover
319
2nd Page
282
Centerspread (*)
270
3rd and 5th Pages
243
Inside Back Cover
237
7th and 9th Pages
237
4th and 6th Pages
230
8th and 10th Pages
224
Centerspread and Right Pages Before Centerspread
212
Centerspread and Left Pages Before Centerspread
205
Other Pages
190
Istanbul Edition
135
BLACK/WHITE
Turkey Edition
147
Istanbul Edition
101
FIXED ADVERTISEMENTS
COLORED, 1st Page
TL
Banner (9 clmn x 5 cm)
22.000
Banner (9 clmn x 7 cm)
30.000
Banner (9 clmn x 10 cm)
40.000
Next to Logotype (2 clmn x 9,5 cm)
Page Bottom (9 clmn x 10 cm)
Right Bottom Corner (2 clmn x 10 cm)
9.000
24.000
6.500
• Ads on Sabah Cumartesi in Istanbul edition do not merit a page quarantee.
• Black/White ads on back cover, 2nd, 3rd, 5th and 7th pages will be invoiced
at the rates applicable for color ads.
(*) Ads occupying both pages.
Agency commission is included, V.A.T. is excluded to the prices.
SABAH NEWSPAPER ADVERTISING RATES 2016
5
SABAH PAZAR ADVERTISING RATES
COLORED (TL/clmn.cm)
Turkey Edition
SUNDAY
Back Cover
428
2nd Page
322
Centerspread (*)
309
3rd and 5th Pages
291
Inside Back Cover
285
7th and 9th Pages
283
4th and 6th Pages
271
8th and 10th Pages
266
Centerspread and Right Pages Before Centerspread
263
Centerspread and Left Pages Before Centerspread
260
Other Pages
232
Istanbul Edition
162
BLACK/WHITE
Turkey Edition
176
Istanbul Edition
122
FIXED ADVERTISEMENTS
COLORED, 1st Page
Banner (9 clmn x 5 cm)
25.000
Banner (9 clmn x 7 cm)
33.000
Banner (9 clmn x 10 cm)
45.000
Next to Logotype (2 clmn x 9,5 cm)
10.000
Page Bottom (9 clmn x 10 cm)
27.000
Right Bottom Corner (2 clmn x 10 cm)
• Ads on Sabah Pazar in Istanbul edition do not merit a page quarantee.
• Black/White ads on back cover, 2nd, 3rd, 5th and 7th pages will be invoiced
at the rates applicable for color ads.
(*) Ads occupying both pages.
Agency commission is included, V.A.T. is excluded to the prices.
6
TL
SABAH NEWSPAPER ADVERTISING RATES 2016
7.500
SABAH TATİL (TOURISM) ADVERTISING RATES
COLORED (TL/clmn.cm)
Back Cover
126
2nd Page
119
3rd and 5th Pages
109
Centerspread right page &
right page before the centerspread
101
Centerspread left page &
left page before the centerspread
94
Inside Back Cover
84
Other Pages
77
FIXED ADVERTISEMENTS
COLORED, 1st Page
TL
Banner (9 clmn x 5 cm)
12.000
Banner (9 clmn x 7 cm)
16.800
Banner (9 clmn x 10 cm)
16.000
Next to Logotype (2 clmn x 9,5 cm)
4.000
Right Bottom Corner (2 clmn x 10 cm)
3.000
Agency commission is included, V.A.T. is excluded to the prices.
SABAH NEWSPAPER ADVERTISING RATES 2016
7
SABAH’la
Başkent’in güçlü sesi
Türkiye’nin yaşam gazetesi
ile
Bölgenin en iyi gazetesi
Bölgenin güçlü sesi
Bölgenin en iyi gazetesi
COVER ADVERTISING RATES
WEEKDAY
HALF COVER
SATURDAY
COVER
HALF COVER
SUNDAY
COVER
HALF COVER
COVER
GÜNAYDIN (TL)
Turkey
86.705
115.606
102.653
136.871
107.873
143.830
Istanbul City
56.414
75.218
66.695
88.927
70.001
93.335
Ankara City
42.018
56.024
50.108
66.811
52.602
70.136
Turkey
-
-
126.721
168.961
-
-
Istanbul City
-
-
82.355
109.806
-
-
Ankara City
-
-
61.766
82.355
-
-
Turkey
-
-
-
-
162.968
217.291
Istanbul City
-
-
-
-
106.133
141.510
Ankara City
-
-
-
-
79.455
105.940
Turkey
-
-
-
-
107.873
143.830
Istanbul City
-
-
-
-
70.001
93.335
Sabah Ankara
32.504
43.339
35.754
47.672
37.921
50.561
Sabah Akdeniz
18.853
25.137
20.737
27.649
22.037
29.383
Sabah Güney
18.853
25.137
20.737
27.649
22.037
29.383
Egeli Sabah
29.254
39.005
32.179
42.905
34.128
45.504
SABAH CUMARTESİ
SABAH PAZAR
SABAH TATİL
REGIONAL SUPPLEMENTS
SECTION
TURKEY EDITION (TL)
4 pages
8 pages
HAFTA İÇİ
95.000
170.000
CUMARTESİ
120.000
220.000
PAZAR
145.000
255.000
Regional Editions (TL)
Istanbul City
56.024
71.683
86.646
Ankara City
30.343
38.695
45.654
Izmir City
Antalya City
Adana City
24.080
24.080
24.080
29.647
29.647
29.647
35.215
35.215
35.215
• Cover and Section rates are not eligible to discount terms.
• Section prices in the regions are applicable for four pages.
Agency commission is included, V.A.T. is excluded to the prices.
8
SABAH NEWSPAPER ADVERTISING RATES 2016
TAKVİM NEWSPAPER
ADVERTISING
RATES
Valid from January 2016
www.turkuvazreklam.com.tr
TURKEY EDITION
COLORED (TL/clmn.cm)
WEEKDAYS
WEEKEND
Back Cover
367
431
2nd Page
348
410
3rd and 5th Pages
295
345
Centerspread (Two Pages Used)
267
313
Preferred
211
253
Inside Back Cover
258
302
Other Pages
186
224
10.000
12.000
9.000
11.000
FIXED ADVERTISEMENTS (TL)
Next to logotype (3 clmn x 6 cm)
Right Bottom Corner (2 clmn x 10 cm)
Banner (9 clmn x 5 cm)
27.000
32.000
Banner (9 clmn x 7 cm)
40.000
47.000
Banner (9 clmn x 10 cm)
57.000
67.000
Economy Pages
193
231
Yellow Pages
BLACK/WHITE (TL/clmn.cm)
156
198
Social Ads. (Death, Thank, Condolence etc.)
78
99
Legislation Ads.
87
119
Tourism Pages
74
90
Education Pages
87
106
WEEKDAYS
WEEKEND
Economy Pages
145
177
Yellow Pages (City+Country)
119
158
37
47
Economy Pages
127
154
Yellow Pages (City+Country)
104
133
Social Ads. (Death, Thank, Condolence etc.)
61
78
Country Edition
25
40
ISTANBUL EDITION
COLORED (TL/clmn.cm)
Country Edition
BLACK/WHITE (TL/clmn.cm)
Agency commission is included, V.A.T. is excluded to the prices.
10
TAKVİM NEWSPAPER ADVERTISING RATES 2016
FOTOMAÇ NEWSPAPER & SUPPLEMENT
ADVERTISING
RATES
Valid from January 2016
www.turkuvazreklam.com.tr
TURKEY EDITION
COLORED (TL/clmn.cm)
TUESDAY-WEDNESDAY
THURSDAY-FRIDAY
SATURDAY-SUNDAY
MONDAY
AFTER
DERBY
348
310
325
282
251
216
179
463
406
426
369
325
268
230
510
446
469
406
358
294
253
150
191
210
22.400
31.300
44.000
15.000
11.200
28.500
40.000
56.000
19.000
14.400
31.300
44.000
61.400
22.000
15.800
140
62
46
21
21
191
76
55
26
26
210
84
61
29
29
123
54
22
18
18
152
63
46
23
21
167
70
51
25
23
Back Cover
2nd Page
3rd and 5th Pages
7nd Page
Inside Back Cover
After Centerspread
Other Pages
BLACK/WHITE (TL)
St. x Cm.
FIXED ADVERTISIMENTS (TL)
Banner (9 clmn x 5 cm)
Banner (9 clmn x 7 cm)
Banner (9 clmn x 10 cm)
Next to logotype (2 clmn x 6.5 cm)
Right Bottom Corner (2 clmn x 10 cm)
• For Black/White ads, no page preference is offered.
REGIONAL EDITIONS
COLORED (TL/clmn.cm)
İstanbul
Ankara
İzmir
Adana
Antalya
BLACK/WHITE (TL/clmn.cm)
İstanbul
Ankara
İzmir
Adana
Antalya
• Ads. on regional editions do not merit a page and date guarantee.
İDDAA SUPPLEMENT (TL/clmn.cm) TABLOID FRAMER.
Colored
167
220
242
Black/White
133
179
198
Agency commission is included, V.A.T. is excluded to the prices.
12
FOTOMAÇ NEWSPAPER ADVERTISING RATES 2016
YENİ ASIR NEWSPAPER
ADVERTISING
RATES
Valid from January 2016
www.turkuvazreklam.com.tr
FIRST PAGE (2 clmn x 10 cm fixed)
(TL)
WEEKDAY
WEEKEND
1.936
2.266
At least 30 - 50 ads.
50% discount
At least 51 - 90 ads.
50% discount
PREFERRED PAGES
(TL/st.cm)
WEEKDAY
WEEKEND
COLORED
56
70
BLACK/WHITE
33
40
TOURISM & EDUCATION
Colored
Black/White
Weekday
Weekend
Weekday
Weekend
16
18
15
16
COMMERCIAL AD
ON SMALL ADS (TL/clmn.cm)
Colored
TOTAL
clmn/cm
Colored
Black/White
(TL/clmn.cm)
Black/White
Weekday
Weekend
Weekday
Weekend
21
23
15
16
• At least 3-7 ads in a month will subject to 10% discount.
•At least 8-10 ads will subject to an extra 20% discount.
• Ads larger than 45 clmn.cm will subject to an extra 10% discount.
Weekday
Weekend
Weekday Weekend
Between 50-100
42
48
23
29
Between 101-250
36
44
21
25
Between 251-500
31
40
19
23
Smaller than 30 clmn/cm
27
Larger than 501
28
31
18
19
30 clmn/cm
24
SOCIAL ADS.
(TL/clmn.cm)
• Death, condolences, thanks etc.
YELLOW PAGES
(TL/clmn.cm)
Colored
(TL/clmn.cm)
Black/White
WEEKDAY
WEEKEND
COLORED
29
33
Weekday
Weekend
Weekday
Weekend
BLACK/WHITE
25
30
11
12
10
11
TOTAL
clmn/cm
Colored
Weekday
Weekend
Black/White
Weekday Weekend
Between 50-100
23
24
19
21
Between 101-250
19
22
16
18
Between 251-500
17
19
15
16
Larger than 501
16
17
13
15
Note: The tariff excludes annual budgetary size.
14
ENTERTAINMENT ADS
YENİ ASIR NEWSPAPER ADVERTISING RATES 2016
MEMBER ADS.
Weekday (B/W)
(TL/clmn.cm)
13
DAILY SABAH NEWSPAPER
ADVERTISING
RATES
Valid from January 2016
www.turkuvazreklam.com.tr
DAILY SABAH ADVERTISING RATES
COLORED (clmn.cm)
TL.
First Page
136
Back Cover
80
2nd, 3rd and 5th Pages
Centerspread (Two Pages Used)
Before Centerspread
Other Pages
72
62
56
52
BLACK/WHITE (clmn.cm)
Other Pages
44
SPACE DISCOUNT RATES
Full Page (477clmn.cm)
%15
Half Page (234 clmn.cm)
%10
• Black/white ads before centerspread will be invoiced at the rates applicable for color ads.
• The delivery dead-line is two days before the publication date until 2.00 pm.
• Ads showld be prepared by a vector graphics software.
Agency commision is include, V.A.T. is excluded.
DISTRIBUTION REGIONS
Kırklareli
Bartın
Edirne
Tekirdağ
İstanbul
Yalova
Bursa
Çanakkale
Zonguldak
Karabük
Düzce
Kocaeli
Sakarya
Artvin
Samsun
Çankırı
Bolu
Sinop
Kastamonu
Ordu
Amasya
Çorum
Trabzon
Giresun
Gümüşhane
Bayburt
Tokat
Bilecik
Balıkesir
Eskişehir
Ankara
Kütahya
Kars
Ağrı
Sivas
Yozgat
Tunceli
Kırşehir
Bingöl
Manisa
Uşak
Nevşehir
İzmir
Aydın
Muğla
Isparta
Denizli
Konya
Kayseri
Malatya
Muş
Bitlis
Van
Diyarbakır
Niğde
K.Maraş
Adana
Karaman
Osmaniye
Hatay
DAILY SABAH NEWSPAPER ADVERTISING RATES 2016
Adıyaman
Gaziantep
Kilis
Mersin
16
Elazığ
Aksaray
Burdur
Antaya
Iğdır
Erzurum
Erzincan
Kırıkkale
Afyon
Ardahan
Rize
Şanlıurfa
Siirt
Batman
Şırnak
Mardin
Hakkari
TECHNICAL DETAILS
ADS SUBMISSION STANDARDS
For submitting ads to Sabah Advertisement Booking Department in CD, through e-mail or FTP, following points
should be duly taken into consideration:
The original copy of the advertisement should be sent in PDF. You can seek the necessary settings from ilan@
sabah.com.tr. Document title should include the publication and date but no Turkish characters, and strictly come
up with the program extension (e.g. adtitle _sbh28june.pdf)
- Advertisement visuals should be TIFF (CMYK)
- Advertisement fonts should be TTF or OTF.
- You should strictly seek the confirmation from ilan@sabah.com.tr address after submitting
your ads through Mail or FTP.
E-MAIL FOR SABAH THE NEWSPAPER AND OTHER TURKUVAZ MEDIA NEWSPAPERS
E-Mail: ilan@sabah.com.tr
Ftp: ftp://polaris.tmgrup.com.tr
User ID: ilan
Password: ilan
E-MAIL FOR YELLOW PAGES
E-Mail: sari.sayfalar@sabah.com.tr
Ftp: ftp://polaris.tmgrup.com.tr
User ID: seri.ilan
Password: 03Kelebek
ATTENTION: You may get technical support on transition of ads form ilan@sabah.com.tr
PAGE and COLUMN SIZES
BROADSHEAT (STANDARD) PAGES
Column
cm
1
2
3
4
5
6
7
8
9
3.3
6.9
10.6
14.2
17.9
21.5
25.1
28.8
32.4
PENORAMIC ADS (Larger than 9 column)
Column
cm
10
11
12
13
14
15
16
17
18
38.2
41.8
45.4
49.1
52.8
56.4
60
63.2
67.5
SARI SAYFALAR - YELLOW PAGES
Column
cm
1
2
3
4
5
6
7
8
9
10
3.1
6.4
9.6
12.9
16.2
19.4
22.7
26.0
29.2
32.4
PAGE HEIGHT: 53 cm.
TABLOID
Full Page: 25 cm x 32.4 cm Half Page - Horizantal: 25 cm x 16 cm
Half Page - Vertical: 12 cm x 32.4 cm Spread Double Pages: 53 cm x 32.4 cm
ADVERTISING RATES 2016
17
TECHNICAL DETAILS
TECHNICAL SPECIFICATION
1. Advertisements on the first page of Sabah newspaper shall require the prior approval of the managing editor
and do not merit any day and publication guarantee.
2. The page depth shall be net 32.4 cm x 53cm
3. For advertisements occupying both pages in the middle section, minimum width shall be 10 columns. Minimum size to merit a day and publication guarantee on that shall be 18 columns x 26cm.
4. For colored and S/B advertisements with preferences, no page guarantee is offered for ads smaller than 360
columns/cm.
5. No page choice is available in color or black&white ads with preferences in Istanbul edition.
6. Size changes are allowed up until 10.00 am one day in advance to the publication date for all ads in Turkey
edition and preferred ads in Istanbul edition.
7. Ads on advertisement pages do not merit a publication date guarantee due to technical reasons.
8. Any verbal booking shall not be taken into consideration unless a confirmed written order follows it.
9. Unless ads sent in digital media are transferred to our booking department in line with our advertisement transmission standards, the liability in connection therewith shall be borne by the advertiser.
10. Size changes for commercial and classified ads page in Istanbul edition are allowed up until 3.00pm one day in
advance to the date of publication date.
11. Size changes and cancellations for weekly supplements are allowed up until three days in advance to the publication date, and up until 4.00pm two days in advance to the publication date for Gunaydın.
12. Visuals of advertisements should be delivered to Sabah by 3,00pm and 7,00pm the day immediately before the
publication date for Turkish and Istanbul editions, respectively. No liability is assumed in case of a delay.
13. It is the advertiser that shall be liable for any changes not notified in writing.
14. For colored ads, proofs on newspaper paper and identical to the original size should be sent. Unless proofs are
delivered one day in advance to the publication date, the advertiser shall be liable for the consequences
thereof.
18
ADVERTISING RATES 2016