TL/clmn.cm

NEWSPAPER
ADVERTISING
RATES
Effective from April 2014
CONTENTS
SABAH
Page
Turkey Edition
2
Istanbul Edition
3
Günaydın Advertising Edition
4
Sabah Cumartesi Advertising Edition
5
Sabah Pazar Advertising Edition
6
Sabah Tatil (Tourism) Advertising Edition
7
Cover & Section Advertising Rates
8
TAKVİM
Turkey and Istanbul Adv. Edition
Page
10
FOTOMAÇ
Fotomaç Advertisign Rates
12
YENİ ASIR
Yeni Asır Advertisign Rates
14
DAILY SABAH
Daily Sabah reklam tarifesi
Technical Details
16
17-18
SABAH NEWSPAPER & INSERTS
ADVERTISING
RATES
Effective from April 2014
YOUR MESSAGE INTO ACTION
www.turkuvazreklam.com.tr
TURKEY EDITION
COLORED (TL/clmn.cm)
WEEKDAYS
SATURDAY
SUNDAY
Back Cover
537
651
775
2nd Page
498
604
722
3rd and 5th Pages
Centersparead (Two Pages Used)
Page 9 (Economy 1st Right Page)
Page 7
Right Page Before Centersperead & Centerspread Right Page
Inside Back Cover
Pages 4 & 6
458
437
391
378
407
407
369
551
532
508
470
506
529
481
657
634
604
561
603
630
574
Page 11 (Economy 2nd Rght Page)
369
481
574
Economy Pages 8 & 10
Economy Right Other Pages
Economy Left Pages
Sports Right Pages
Sports Lefet Pages
Centerspread Letf Page
Advertising Pages (*)
Yellow Pages (**)
360
348
339
328
308
349
278
221
477
461
455
404
377
425
366
270
568
548
537
474
446
505
420
322
282
255
205
188
200
352
332
260
240
250
420
395
310
286
300
65.568
50.210
28.944
16.540
12.000
88.927
70.401
40.758
22.849
16.000
108.689
85.222
49.404
26.555
20.000
(*) No page preference on the advertisements pages and do not merit an advertorial content.
(**) No color guarantee for the advertisements published in Istanbul country and other region editions.
NOTES:
- No date guarantee is given to advertisement smaller then half page published in 2., 3., 5., 7. and back cover.
- 25% price difference shall be charged for the Advertorial.
- 25% price difference shall be charged to publish a full-page ad on page 3.
- Non standart advertisments published on single page will be charged at least as 280 clmn/cm ads.
BLACK/WHITE (TL/clmn.cm)
Economy Right
Economy Left
Preferred Page
Yellow Pages
Advertisement Pages
FIXED ADVERTISEMENTS (TL)
Colored 1st Page
Page Bottom (9 clmn x 10 cm)
Banner (9 clmn x 5 cm)
Next to logotype (3 clmn x 7 cm)
Right Bottom Corner (2 clmn x 10 cm)
Back Cover Next to logotyp (4 clmn x 4 cm)
Note: Fixed ads will be eligible to budget discounts only. Managing editor’s approval is required and they do not merit any publication guarantee.
t Black/White ands used in color pages will be invoiced at the rates applicable for color ads.
Agency commission is included, V.A.T. is excluded to the prices.
2
SABAH NEWSPAPER ADVERTISING RATES 2014
ISTANBUL EDITION
COLORED (TL/clmn.cm)
WEEKDAYS
SATURDAY
SUNDAY
Economy Right
245
304
361
Economy Left
227
280
334
Preferred
200
242
287
Economy Right
330
411
488
Economy Left
306
378
452
Preferred
270
328
388
City + Country Edition
233
286
339
City Edition
173
212
250
City Edition
City + Country Edition
BLACK/WHITE (TL/clmn.cm)
Preferred
ADVERTISING PAGES (TL/clmn.cm)
Colored
City + Country
185
222
264
City
168
202
241
45
55
64
City + Country
154
187
222
City
141
174
205
28
33
40
Country
BLACK/WHITE (TL/clmn.cm)
Country
t Black/White ads used in color pages will be invoiced at the rates applicable for color ads.
Agency commission is included, V.A.T. is excluded to the prices.
SABAH NEWSPAPER ADVERTISING RATES 2014
3
SABAH’la
7UNL\HªQLQ\DãDPJD]HWHVL
GÜNAYDIN ADVERTISING RATES
COLORED (TL/clmn.cm)
WEEKDAYS
SATURDAY
SUNDAY
Back Cover
187
226
237
2nd Page
173
212
219
Centerspread (*)
171
198
206
3rd and 5th Pages
168
195
203
4th and 6th Pages
161
189
195
Right Pages Before Centerspreard
158
185
191
Left Pages Before Centerspreard
151
179
187
Other Pages
124
145
150
1.554
1.939
2.019
89
103
107
113
130
135
74
86
90
Turkey Edition
TV Boxes (1 clmn x 5 cm) fixed
Istanbul Edition
BLACK/WHITE (TL/clmn.cm)
Turkey Edition
Istanbul Edition
FIXED ADVERTISEMENTS (TL)
COLORED 1st Page
WEEKDAYS
SATURDAY
SUNDAY
Next to Logotype (4 clmn x 7 cm)
5.750
7.000
7.700
Right Bottom Corner (2 clmn x 10 cm)
3.644
4.385
4.817
Banner (9 clmn x 7 cm)
21.540
23.696
26.061
Page Bottom (9 clmn x 10 cm)
17.680
19.447
21.392
(*) For Centerspread ads the maximum with shall be 15 cm.
t Back cover, 2nd, 3rd, 5th and 7th pages will be invoiced at the rates applicable for color ads.
t Ads on Istanbul edition do not merit a page quarantee.
Agency commission is included, V.A.T. is excluded to the prices.
4
SABAH NEWSPAPER ADVERTISING RATES 2014
SABAH CUMARTESİ ADVERTISING RATES
COLORED (TL/clmn.cm)
Turkey Edition
SATURDAY
Back Cover
277
2nd Page
245
Centerspread (*)
235
3rd and 5th Pages
211
Inside Back Cover
206
7th and 9th Pages
206
4th and 6th Pages
200
8th and 10th Pages
195
Centerspread and Right Pages Before Centerspread
184
Centerspread and Left Pages Before Centerspread
178
Other Pages
165
Istanbul Edition
117
BLACK/WHITE
Turkey Edition
Istanbul Edition
128
88
FIXED ADVERTISEMENTS
COLORED, 1st Page
TL
Next to Logotype (2 clmn x 9,5 cm)
5.775
Right Bottom Corner (2 clmn x 10 cm)
5.514
Banner (9 clmn x 5 cm)
17.100
t Ads on Sabah Cumartesi in Istanbul edition do not merit a page quarantee.
t Black/White ads on back cover, 2nd, 3rd, 5th and 7th pages will be invoiced
at the rates applicable for color ads.
(*) Ads occopying both pages.
Agency commission is included, V.A.T. is excluded to the prices.
SABAH NEWSPAPER ADVERTISING RATES 2014
5
SABAH PAZAR ADVERTISING RATES
COLORED (TL/clmn.cm)
Turkey Edition
SUNDAY
Back Cover
372
2nd Page
280
Centerspread (*)
269
3rd and 5th Pages
253
Inside Back Cover
248
7th and 9th Pages
246
4th and 6th Pages
236
8th and 10th Pages
231
Centerspread and Right Pages Before Centerspread
229
Centerspread and Left Pages Before Centerspread
226
Other Pages
202
Istanbul Edition
141
BLACK/WHITE
Turkey Edition
153
Istanbul Edition
106
FIXED ADVERTISEMENTS
COLORED, 1st Page
Next to Logotype (2 clmn x 9,5 cm)
6.498
Right Bottom Corner (2 clmn x 10 cm)
6.293
Banner (9 clmn x 5 cm)
t Ads on Sabah Pazar in Istanbul edition do not merit a page quarantee.
t Black/White ads on back cover, 2nd, 3rd, 5th and 7th pages will be invoiced
at the rates applicable for color ads.
(*) Ads occopying both pages.
Agency commission is included, V.A.T. is excluded to the prices.
6
TL
SABAH NEWSPAPER ADVERTISING RATES 2014
19.080
SABAH TATİL (TOURISM) ADVERTISING RATES
COLORED (TL/clmn.cm)
Back Cover
105
2nd Page
99
3rd and 5th Pages
91
Middle right page & right page before the middle
84
Middle left page & left page before the middle
78
Inside Back Cover
70
Other Pages
64
FIXED ADVERTISEMENTS
COLORED, 1st Page
TL
Next to Logotype (2 clmn x 9,5 cm)
2.185
Right Bottom Corner (2 clmn x 10 cm)
2.108
Banner (9 clmn x 5 cm)
7.029
Tarifedeki fiyatlara “Ajans Hizmet Bedeli” dahil, “KDV” hariçtir.
SABAH NEWSPAPER ADVERTISING RATES 2014
7
COVER ADVERTISING RATES
GÜNAYDIN (TL)
WEEKDAY
SATURDAY
SUNDAY
Turkey
96.338
114.059
119.858
Istanbul City
62.682
74.106
77.779
Ankara City
46.687
55.676
58.447
Turkey
-
140.801
-
Istanbul City
-
91.505
-
Ankara City
-
68.629
-
Turkey
-
-
181.076
Istanbul City
-
-
117.925
Ankara City
-
-
88.283
37.686
41.454
43.966
SABAH CUMARTESİ
SABAH PAZAR
REGIONAL SUPPLIMENTS
Sabah Ankara
Sabah Akdeniz
21.858
24.043
25.550
Sabah Güney
21.858
24.043
25.550
Egeli Sabah
33.917
37.309
39.569
WEEKDAY
SATURDAY
SUNDAY
SECTION
TURKEY EDITION (TL)
4 pages
78.005
99.463
120.632
8 pages
140.640
182.397
212.845
Istanbul City
46.687
59.736
72.205
Ankara City
25.286
32.246
38.045
Izmir City
20.067
24.706
29.346
Antalya City
20.067
24.706
29.346
Adana City
20.067
24.706
29.346
Regional Editions (TL)
t Cover and Section rates are not eligible to discount terms.
t Section prices in the regions are applicable for four pages.
Agency commission is included, V.A.T. is excluded to the prices.
8
SABAH NEWSPAPER ADVERTISING RATES 2014
TAKVİM NEWSPAPER AND INSERT
ADVERTISING
RATES
Valid from April 2014
YOUR MESSAGE INTO ACTION
www.turkuvazreklam.com.tr
TURKEY EDITION
COLORED (TL/clmn.cm)
WEEKDAYS
WEEKEND
Back Cover
293
345
2nd Page
278
328
3rd and 5th Pages
236
276
Centersparead (Two Pages Used)
232
272
Prefered
184
220
Inside Back Cover
224
262
Other Pages
162
195
Next to logotype (3 clmn x 6 cm)
8.745
10.010
Right Bottom Corner (2 clmn x 10 cm)
7.865
9.130
23.100
26.730
FIXED ADVERTISEMENTS (TL)
Banner (9 clmn x 5 cm)
BLACK/WHITE (TL/clmn.cm)
Economy Pages
161
193
Yellow Pages
130
165
Social Ads. (Death, Thank, Condolence etc.)
65
83
Legislation Ads.
73
99
Tourism Pages
62
75
Education Pages
73
88
WEEKDAYS
WEEKEND
Economy Pages
127
154
Yellow Pages (City+Country)
103
138
32
41
110
134
Yellow Pages (City+Country)
90
116
Social Ads. (Death, Thank, Condolence etc.)
53
68
Country Edition
22
35
ISTANBUL EDITION
COLORED (TL/clmn.cm)
Country Edition
BLACK/WHITE (TL/clmn.cm)
Economy Pages
Agency commission is included, V.A.T. is excluded to the prices.
10
6#-8à/ã0'952#2'4ã#&8'46+5+0)ã4#6'5ããã
FOTOMAÇ NEWSPAPER AND INSERT
ADVERTISING
RATES
Valid from April 2014
YOUR MESSAGE INTO ACTION
www.turkuvazreklam.com.tr
TURKEY EDITION
TUESDAY-WEDNESDAY
THURSDAY-FRIDAY
SATURDAY-SUNDAY
MONDAY
AFTER
DERBY
Back Cover
290
386
425
2nd Page
258
338
372
3rd and 5th Pages
271
355
391
7nd Page
245
321
353
Inside Back Cover
After Centerspread
Other Pages
218
188
156
283
233
200
311
256
220
130
166
183
Next to logotype (2 clmn x 5 cm)
12.960
16.500
18.150
Banner (9 clmn x 5 cm)
19.440
24.750
27.225
9.720
12.540
13.794
İstanbul
122
166
183
Ankara
54
66
73
İzmir
Adana
Antalya
40
18
18
48
23
23
53
25
25
107
132
145
COLORED (TL/clmn.cm)
BLACK/WHITE (TL)
St. x Cm.
FIXED ADVERTISIMENTS (TL)
Right Bottom Corner (2 clmn x 10 cm)
t'PS#MBDL8IJUFBETOPQBHFQSFGFSFODFJTPòFSFE
REGIONAL EDITIONS
COLORED (TL/clmn.cm)
BLACK/WHITE (TL/clmn.cm)
İstanbul
Ankara
47
55
61
İzmir
Adana
Antalya
19
16
16
40
20
18
44
22
20
Colored
145
191
210
Black/White
116
156
172
t"ETPOSFHJPOBMFEJUJPOTEPOPUNFSJUBQBHFBOEEBUFHVBSBOUFF
İDDAA EDITION (TL/clmn.cm) TABLOID FRAMER.
TEMPOCU EDITION (TL/clmn.cm) TABLOID FRAMER.
Black/White
Agency commission is included, V.A.T. is excluded to the prices.
12
(161/#cã0'952#2'4ã#&8'46+5+0)ã4#6'5ããã
116
156
172
YENİ ASIR NEWSPAPER AND INSERT
ADVERTISING
RATES
Valid from April 2014
YOUR MESSAGE INTO ACTION
www.turkuvazreklam.com.tr
FIRST PAGE (2 clmn x 10 cm fixed)
(TL)
WEEKDAY
WEEKEND
1.760
2.060
At least 30 - 50 ads.
50% discount
At least 51 - 90 ads.
50% discount
PREFERRED PAGES
(TL/st.cm)
WEEKDAY
WEEKEND
COLORED
51
63
BLACK/WHITE
30
36
TOURISM & EDUCATION
Colored
Black/White
Weekday
Weekend
Weekday
Weekend
14
17
12
14
COMMERCIAL AD
ON SMALL ADS (TL/clmn.cm)
Colored
TOTAL
clmn/cm
Colored
Black/White
(TL/clmn.cm)
Black/White
Weekday
Weekend
Weekday
Weekend
19
21
13
14
t"UMFBTU7 ads in a mount will subject to 10% discount.
t"UMFBTU10 ads will subject to an extra 20% discount.
t"ETMBSHFSUIBODMNODNXJMMTVCKFDUUPBOEFYUSBEJTDPVOU
Weekday
Weekend
Weekday Weekend
Between 50-100
39
44
21
26
Between 101-250
33
40
19
23
Between 251-500
29
36
18
21
Smaller than 30 clmn/cm
24
Larger than 501
25
29
17
18
30 clmn/cm
22
SOCIAL ADS.
(TL/clmn.cm)
t%FBUIDPOEPMFODFTUIBOLTFUD
YELLOW PAGES
(TL/clmn.cm)
ENTERTAINMENT ADS
Colored
(TL/clmn.cm)
Black/White
WEEKDAY
WEEKEND
COLORED
26
30
Weekday
Weekend
Weekday
Weekend
BLACK/WHITE
23
27
10
11
9
10
TOTAL
clmn/cm
Colored
Weekday
Weekend
Black/White
Weekday Weekend
MEMBER ADS.
(TL/clmn.cm)
Between 50-100
21
22
18
19
Weekday (B/W)
12
Between 101-250
18
20
14
17
Saturday (B/W)
12
Between 251-500
15
18
13
14
Sunday (B/W)
13
Larger than 501
14
15
12
13
Main Newspaper
(COLORED)*
15
Note: The tariff excludes annual budgetary size.
* Main newspaper (9 clmn) dimensions are used.
t5IFQSJDFBUBETDMNODNPSMBSHFSPOXFFLEBZTPSXFFLBOETJT5-
14
;'0àã#5+4ã0'952#2'4ã#&8'46+5+0)ã4#6'5ããã
DAILY SABAH NEWSPAPER
ADVERTISING
RATES
Valid from April 2014
YOUR MESSAGE INTO ACTION
www.turkuvazreklam.com.tr
DAILY SABAH ADVERTISING RATES
COLORED (clmn.cm)
TL.
First Page
68
Back Cover
40
2nd, 3rd and 5th Pages
Centersparead (Two Pages Used)
Before Centersparead
Other Pages
36
31
28
26
BLACK/WHITE (clmn.cm)
Other Pages
22
BOYUT İNDİRİM ORANLARI
Full Page (477clmn.cm)
%15
Half Page (234 clmn.cm)
%10
t#MBDLXIJUFBETCFGPSFDFOUFSTQSFBEXJMMCFJOWPJDFEBUUIFSBUFTBQQMJDBCMFGPSDPMPSBET
t5IFEFMJWFSZEFBEMJOFJTUXPEBZTCFGPSFUIFQVCMJDBUJPOEBUFVOUJMQN
t"ETTIPXMECFQSFQBSFECZBWFDUPSHSBQIJDTTPGUXBSF
Agency mommision is include, V.A.T. is excluded.
DISTRIBUTION REGIONS
Provincees in which Daily Sabah is distributed:
İstanbul, Ankara, İzmir, Trabzon, Antalya, Adana, Muğla, Denizli, Kapadokya.
Kırklareli
Bartın
Sinop
Kastamonu
Edirne
Tekirdaą
Ćstanbul
Kocaeli
Yalova
Bursa
Çanakkale
Artvin
Zonguldak
Karabük
Düzce
Sakarya
Samsun
Amasya
Çankırı
Bolu
Ordu
Çorum
Trabzon
Giresun
GümüĈhane
Bayburt
Tokat
Bilecik
Balıkesir
EskiĈehir
Ankara
Kütahya
Ardahan
Rize
Kars
Iądır
Erzurum
Aąrı
Erzincan
Kırıkkale
Sivas
Yozgat
Tunceli
KırĈehir
Bingöl
MuĈ
Manisa
Afyon
UĈak
NevĈehir
Ćzmir
Aydın
Muąla
Kayseri
Malatya
Aksaray
Isparta
Denizli
Bitlis
Van
Diyarbakır
Konya
Niąde
Burdur
K.MaraĈ
Adıyaman
Adana
Antaya
Karaman
Osmaniye
Hatay
DAILY SABAH NEWSPAPER ADVERTISING RATES 2014
Gaziantep
Kilis
Mersin
16
Elazıą
ćanlıurfa
Siirt
Batman
ćırnak
Mardin
Hakkari
TECHNICAL DETAILS
ADS SUBMISSION STANDARDS
For submitting ads to Sabah Advertisement Booking Department in CD, through e-mail or FTP, following points
should be duly taken into consideration:
The original copy of the advertisement should be sent in PDF. You can seek the necessary settings from ilan@
sabah.com.tr. Document title should include the publication and date but no Turkish characters, and strictly come
up with the program extension (e.g. adtitle _sbh28june.pdf)
- Advertisement visuals should be TIFF (CMYK)
- Advertisement fonts should be TTF or OTF.
- You should strictly seek the confirmation from ilan@sabah.com.tr address after submitting your ads through Mail
or FTP.
E-MAIL FOR SABAH THE NEWSPAPER AND OTHER TURKUVAZ MEDIA NEWSPAPERS
E-Mail: ilan@sabah.com.tr
Ftp: ftp2.sabah.com.tr
User ID: ilan
Password:ilan
E-MAIL FOR YELLOW PAGES
E-Mail: sarisayfalar@sabah.com.tr
Ftp: ftp.sabah.com.tr
User ID: seriilan
Password:serisabah
E-MAIL FOR THE SUPPLEMENT “ISTE INSAN”
E-Mail: isteinsan@sabah.com.tr
Ftp: ftp.sabah.com.tr
User ID: isteinsan
Password:isteinsan
ATTENTION: You may get technical support on transition of ads form ilan@sabah.com.tr
PAGE and COLUMN SIZES
BROADSHEAT (STANDARD) PAGES
Column
cm
1
2
3
4
5
6
7
8
9
3.3
6.9
10.6
14.2
17.9
21.5
25.1
28.8
32.4
PENORAMIC ADS (Larger than 9 column)
Column
cm
10
11
12
13
14
15
16
17
18
38.2
41.8
45.4
49.1
52.8
56.4
60
63.2
67.5
SARI SAYFALAR - YELLOW PAGES
Column
cm
1
2
3
4
5
6
7
8
9
10
3.1
6.4
9.6
12.9
16.2
19.4
22.7
26.0
29.2
32.4
PAGE HEIGHT: 53 cm.
TABLOID
Full Page: 26 cm x 32.4 cm Half Page - Horizantal: 26 cm x 16 cm
Half Page - Vertical: 13 cm x 32.4 cm Spread Double Pages: 53 cm x 32.4 cm
TECHNICAL DETAILS
TECHNICAL SPECIFICATION
1. Advertisements on the first page of Sabah newspaper shall require the prior approval of the managing editor
and do not merit any day and publication guarantee.
2. The page depth shall be net 32.4 cm x 53cm
3. For advertisements occupying both pages in the middle section, minimum width shall be 10 columns. Minimum size to merit a day and publication guarantee on that shall be 18 columns x 26cm.
4. For colored and S/B advertisements with preferences, no page guarantee is offered for ads smaller than 360
columns/cm.
5. No page choice is available in color or black&white ads with preferences in Istanbul edition.
6. Size changes are allowed up until 10.00 am one day in advance to the publication date for all ads in Turkey
edition and preferred ads in Istanbul edition.
7. Ads on advertisement pages do not merit a publication date guarantee due to technical reasons.
8. Any verbal booking shall not be taken into consideration unless a confirmed written order follows it.
9. Unless ads sent in digital media are transferred to our booking department in line with our advertisement transmission standards, the liability in connection therewith shall be borne by the advertiser.
10. Size changes for commercial and classified ads page in Istanbul edition are allowed up until 3.00pm one day in
advance to the date of publication date.
11. Size changes and cancellations for weekly supplements are allowed up until three days in advance to the publication date, and up until 4.00pm two days in advance to the publication date for Gunaydın.
12. Visuals of advertisements should be delivered to Sabah by 3,00pm and 7,00pm the day immediately before the
publication date for Turkish and Istanbul editions, respectively. No liability is assumed in case of a delay.
13. It is the advertiser that shall be liable for any changes not notified in writing.
14. For colored ads, proofs on newspaper paper and identical to the original size should be sent. Unless proofs are
delivered one day in advance to the publication date, the advertiser shall be liable for the consequences
thereof.
NOTES
TURKUVAZ REKLAM PAZARLAMA DNŞ. A.Ş.
Barbaros Bulvarı, No: 153, K: 1, 34349
Balmumcu, Beşiktaş / İSTANBUL TURKEY
+90 212 - 354 32 36 +90 212 - 354 40 20
www.turkuvazreklam.com.tr