Belmont Criterium Presented by Carolinas HealthCare System

Belmont Criterium
Presented by Carolinas HealthCare System
Downtown Belmont ·Sunday, April 13, 2014
A Sponsorship Proposal for
2014 Belmont Criterium
Presented by Carolinas HealthCare System
Belmont Criterium
• Fast-paced bicycle racing on 0.67 mile loop on downtown Belmont
streets
• Part of the National Criterium Calendar:
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“Major Leagues” of professional criterium cycling in United States
195 Professional and Olympic athletes competing for prize money
Teams from across USA will participate
Amateur races will feature cyclists from across Mid-Atlantic Region
• Race is coupled with Charlotte’s Novant Health Criterium to create
the Charlotte-Belmont Omnium. Big weekend of cycling!
• Professionals win series points and prize money at both races.
• Amateur races begin at 12 pm and professional races begin at 5 pm.
• Belmont & Charlotte races will be promoted nationally and
regionally through National Criterium Calendar.
• Kids zone with inflatables.
• Hospitality Zone on Catawba Street “Infield.”
Target Audience
• Bicycling is the second highest participation sport in the United
States, behind running and walking. More participation than in
skiing, golf & tennis combined.
• Bicycling is the #1 fitness and health activity among doctors and
lawyers over the age of 40.
• 85% of adult recreational cyclists are between the ages of 25-54.
• Who attends cycling events?
• 11 million Americans annually attend cycling events.
• 81% of them are adults, only 19% are youth
• 50% are male and 50% are female
• Median age is 37
• 60% are college graduates
• Median household income is $75,000 +
Cycling demographics provided by Active Marketing Group
Bicycling as Economic Development
In addition to great professional
bicycle racing, the Belmont Criterium
allows the event sponsors and local
business owners to network and
entertain customers and clients.
NC Commerce Secretary Sharon
Decker joined us in 2013 and spoke
about how making great and active
communities was helping in
attracting new businesses. She will
join us again this year.
Peter Cassidy, the VP of Carolinas
Healthcare Systems over the CHS
Rehabilitation Center in Mount Holly
told the crowd about the importance
of being active and healthy.
Criterium Course
125 male racers and
70 female racers on a
0.67 mile loop.
The women race 35
laps and the men
race 65 laps.
Vendor, food and
drink “infield” area
on Catawba Street
Hospitality
suite for VIP’s
and sponsors
on Catawba Street
Kids area
Sponsor VIP Areas at Start/Finish
RL Stowe Building
Catawba Street
City
Hall
Breakaway Sponsor
4 @ $7,500
Benefits Include:
• Category Exclusivity for Belmont
Criterium only and brand
integration in event advertising,
promotion and PR (estimated
marketing value $25K per annum).
• Race signage including up to ten
(10) trackside banners (We will
provide up to 4 banners if needed).
• Intellectual rights: use of event
trade name, trademark and
moving/still images for promotional
purposes.
• Display area and sampling rights at
Belmont Criterium and Novant
Health Criterium in Charlotte
(subject to exclusivity conflicts with
Charlotte race sponsors).
• 20 VIP hospitality passes and private
sponsor area in the Draft Tent
• Private 10’ x 10’ tailgate tent on Main
Street
• Right to ride in pace car
• Inclusion in belmontcrit.org
• PA announcements during race
• Use of any database collected.
• One of the following:
• Naming rights to Pace Car
• Naming rights to Draft Tent (Taken)
• Naming rights to Kids Zone
(inflatables, games, video hauler)
• Naming rights to BMX
Demonstration area
Additional benefits and rights customized
to each unique business, brand and
operational objectives. Additional cost
may apply.
Kids Zone
• A fun place for kids of all ages to hang out.
• Inflatables and games for children to enjoy during the event.
Rollin Video Games hauler
• Safe, family-friendly environment for kids to play during the
criterium.
• Located in Stowe Building parking lot in “infield” area.
Pace Car
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Leads every lap of the event to ensure a safe course.
Visibility to spectators around the entire course.
Announcer calls out the pace car name/sponsor on every lap.
Tindol Ford reported 4 direct sales from the 2013 Criterium.
Slipstream Sponsor
4@ $2500
Benefits include:
• Category exclusivity for Belmont
Criterium only and product
integration as applicable.
• Brand inclusion and integration
in event advertising, promotion
and PR (estimated marketing
value $10K per annum).
• Race signage including four (4)
trackside banners (We will
provide up to 2 banners if
needed).
• Intellectual rights: use of event
trade name, trademark and
moving/still images for
promotional purposes.
• 10 VIP hospitality passes and
private sponsor seating in the
Draft Tent
• Inclusion in belmontcrit.org.
• PA announcements during race
and other weekend events.
• Use of any database collected.
• Display and sampling rights on
site.
Inner Circle Sponsor
10@$1000
Benefits at this level include:
• Display and sampling rights on site in vendor area.
• Race signage including two (2) trackside banners. Must provide
your own banners.
• Two (2) VIP hospitality passes and private sponsor seating in the
Draft Tent
• Inclusion in belmontcrit.org
Belmont Criterium
Presented by Carolinas HealthCare Systems
Please contact Reba Edwards at 704-901-2069 or redwards@cityofbelmont.org
with questions about sponsorship opportunities.