View or or read our Member
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View or or read our Member
Summer 2012 MemberMAGAZINE Catholic Financial Life Inside this issue: 2011 Financial and Fraternal Report Archbishop Listecki Servant of the Poor Award - Call for Nominations President’s Message I love the four seasons, and I am not just referring to the 1960’s band! Each season has such a unique feel. But I must admit that summer is my favorite. Food and fairs, fireworks and festivals, family and fun—all help to give summer its special flavor. What’s not to like? Catholic Financial Life offers affordable, family fun through countless regional and local activities. You can attend one of five baseball games in Maine, Rhode Island and Wisconsin; spend a day at the Milwaukee County Zoo, Bay Beach or the Wisconsin State Fair; enjoy our fraternal weekend camp out; or attend any one of the dozens of picnics sponsored by local chapters. I look forward to seeing old friends and making new ones at these events while enjoying a brat and a beer! Bill O’Toole (back row, 2nd from left) at last year’s Catholic Financial Life Zoofari Day at the Milwaukee County Zoo—just one of many family-friendly and affordable events members look forward to attending each year. “I hope that you are able to spend time with family and friends enjoying some good ‘ole summertime fun.” This is also the time of year when we share with you our annual report. Please take a few minutes to read the enclosed information beginning on page 8. We continue to successfully manage our way through these challenging times and in 2011 realized the highest net operating gain in history. Also, last year we added to capital reversing the trend caused by the Great Recession. Ernst and Young conducted their annual audit of the Society and we successfully completed our routine five-year Office of the Insurance Commissioner state financial exam. These types of independent oversight reviews, provided to our board of directors, help to ensure that we continue to operate in a financially sound manner. As summer gives way to fall, we will celebrate the first Triennial Convention as Catholic Financial Life. Delegates representing members from nearly 200 chapters across the country will come to Milwaukee as representatives of the many parts of our Society. And, as the Convention convenes, delegates will become united as one... one in faith, one in service, and one in commitment to the financial security of each other...Many Parts, One Body. I hope that you are able to spend time with your family and friends enjoying some good ’ole summertime fun. May the Lord bless you and your loved ones with safe travels and a renewed spirit as you enjoy the warmth and wonder of this season. Fraternally, William R. O’Toole, Jr. President and CEO bill.otoole@catholicfinanciallife.org 800-927-2547 P.S. If I can be of any service to you, please don’t hesitate to E-mail or call me. 2 Catholic Financial Life Summer 2012 Summer 2012, Volume 3, Issue 2 MemberMAGAZINE Catholic Financial Life Features 5 Catholic Financial Life Board of Directors Renews Partnership with the Society of St. Vincent de Paul 18 Survey says: Catholic Financial Life members are very satisfied Members rate Catholic Financial Life on quality, value, service, and more as part of a study by the American Customer Satisfaction Index Archbishop Listecki Servant of the Poor Award—call for nominations DEPARTMENTS Board of Directors Executive Officers William R. O’Toole, Jr., Pleasant Prairie, Wis. President and Chief Executive Officer Allan G. Lorge, Cedarburg, Wis. Secretary, Treasurer and Executive Vice President Elected Directors Mary Baker, Wauwatosa, Wis. Carla C. Breunig, Menomonee Falls, Wis. Robert Dippold, Maria Stein, Ohio William C. Dreyer, New Berlin, Wis. Mildred M. Jandrin, Kewaunee, Wis. Phyllis John, Eaton, Wis. Dennis Kabat, New Holstein, Wis. John Kenawell, St. Louis, Mo. Patrick J. Murphy, Milwaukee, Wis. Paul B. Pinsonnault, North Attleboro, Mass. Charles Rebek, Wauwatosa, Wis. Janet Stelken, Dyersville, Iowa Thomas VanHimbergen, Shorewood, Wis. Arthur Wigchers, Brookfield, Wis. Appointed Directors 8 Annual Report 2011 Financial and Fraternal Report 13 Convention Delegate Listing See who’s representing your chapter at the inaugural convention of Catholic Financial Life About the cover. 4 A Message from Our Spiritual Director 6 It’s all About ME (Member Experience): Share your story about serving your country, or your special thank-you to a veteran. Read member First Communion stories. 17 A Teachable Moment: Living in the low interest rate environment 20 Living the Catholic Life: The reality of love 22 Serving God by Serving Others: Members giving back Donald W. Layden, Jr., Wauwatosa, Wis. Jay Mack, Hartland, Wis. Spiritual Director Archbishop Jerome E. Listecki, Milwaukee, Wis. Magazine Team Executive Editor: Lee Berg Editor: Kari Lueneberg Catholic Financial Life Magazine is the official publication of Catholic Financial Life, 1100 West Wells Street, P.O. Box 3211, Milwaukee, WI 53201-3211. POSTMASTER: Send address changes to Catholic Financial Life Magazine, Catholic Financial Life, 1100 W. Wells Street, Milwaukee, WI 53233. Phone: 414-273-6266 or 800-927-2547. Copyright © 2012 Catholic Financial Life. All rights reserved. Members from Chapter WI22, Kenosha, Wis., showing their patriotic spirit during a community Independence Day Parade. Our Mission: Catholic Financial Life, a faith-based membership organization, puts Catholic values in action by: serving God through serving others; providing financial security; and enhancing quality of life. ® catholicknights.org | 3 A MESSAGE FROM OUR SPIRITUAL DIRECTOR Dear Catholic Financial Life Members: Independence Day for many people is a day filled with family picnics and colorful fireworks. However, it’s important that, as Americans, we not lose sight of the real reason we celebrate. The Fourth of July marks the birth of our nation, our independence, our constitutional rights and our many freedoms—freedoms that many of our brothers and sisters around the globe do not enjoy. For Catholics, Independence Day 2012, held special meaning. The United States Conference of Catholic Bishops concluded a special observance—A Fortnight for Freedom—on July 4. It was a 14-day period of prayer, education and action dedicated to the support of religious freedom. During the “fortnight,” which began on June 21, bishops throughout the United States were encouraged to plan special activities engaging Catholics to lend their voices to the dialogue surrounding the protection of our religious liberties. The observance served as a great hymn of prayer for our nation. “The observance served as a great hymn of prayer for our nation.” As patriotic Americans, we should never forget those who forged our freedoms and died to protect them. As committed Catholics we should reflect on the lives of Saint John Fisher, Saint Thomas More, Saint John the Baptist, Saint Peter and Saint Paul, and the First Martyrs of the Church of Rome—all who remained faithful despite persecution by political powers. The fortnight activities presented an ecumenical opportunity to reach out in cooperation to those of other faiths, thus creating a national campaign for religious liberty. We must speak with a united voice in defense of religious freedom and the protection of our consciences as we endeavor to live in accordance with our beliefs. We are a people of faith in the service of one God—many parts, one body—as we learn from Paul’s Letter to the Romans. This September, delegates will gather for the inaugural convention of Catholic Financial Life. The theme for the weekend will be “Many Parts, One Body,” as nearly 1,000 delegates and guests—travelling from throughout the United States—will be united in their faith and commitment to serve God by serving others. The convention will be an opportunity to participate in Society business, to worship and pray together and to discuss the important issues we face as Catholics. This event is sure to be a tremendous showing of Catholics exercising the freedom of celebrating one faith, together. I look forward to attending this gathering of Catholic fraternal leaders as they forge the future of Catholic Financial Life and reaffirm what it means to put Catholic values in action. Sincerely yours in Christ, Most Reverend Jerome E. Listecki Archbishop of Milwaukee 4 Catholic Financial Life Summer 2012 Board Approves Continued Partnership with The Society of St. Vincent de Paul Catholic Financial Life’s Board of Directors unanimously decided to extend our partnership with the Society of St. Vincent de Paul (SVdP) for an additional three years. Through an ongoing relationship that began in 2009, Catholic Financial Life has provided over $440,000 and nearly 42,000 hours of volunteer support to help SVdP administer services to those in need. The initial three-year partnership was set to expire at the end of 2011. “Our partnership with the Society of St. Vincent de Paul allows us to put our Catholic values in action. As Catholics, we are called to reach out to individuals in need, especially those lacking the basic necessities of life,” commented Bill O’Toole, President and CEO of Catholic Financial Life. Each year, Catholic Financial Life chapters, volunteer leaders and associates participate in a variety of activities and events to raise funds and awareness for SVdP. The SVdP mission to serve the poor also has special meaning for our Spiritual Director, Milwaukee Archbishop Jerome Listecki. “A great man of kindness and compassion, Saint Vincent de Paul is near and dear to my heart, both as an individual and as the archbishop of Milwaukee. The extension of the partnership between Catholic Financial Life and the Society of St. Vincent de Paul is a perfect match, as both organizations put the Catholic values of universal outreach and charity into action every day,” said the Archbishop. In appreciation of Catholic Financial Life’s support for SVdP, Archbishop Listecki presented an icon and a first-class relic of Saint Vincent de Paul to the organization. Both are displayed inside the All Saints Chapel located at Catholic Financial Life’s home office. Last year, Archbishop Listecki commissioned a sketch from Father Anthony Brankin, depicting the life of the saint. From the sketch, autographed prints were made which will be presented to Catholic Financial Life members who embody both our corporate mission, “serving God through serving others,” as well as the spirit of prayerful giving exhibited by Saint Vincent de Paul. read more on the web catholicfinanciallife.org Call for Award Nominations Archbishop Listecki Servant of the Poor Award Catholic Financial Life is seeking nominations for the Archbishop Listecki Servant of the Poor Award. The award will be presented to a member who best exhibits an ongoing commitment to a conference or district council of the Society of St. Vincent de Paul or, in areas not served by a conference or district council, for work focusing on the needs of the poor. The award will be presented to a deserving member at Catholic Financial Life’s inaugural convention to be held in September. The award recipient and a guest will receive complimentary accommodations and meals during the convention. For complete information, including qualifications and a nomination form, please visit catholicfinanciallife/ servantofthepoor. If you do not have internet access, you may contact Sally Krochalk at 1-800-927-2547 ext. 6604, or sally.krochalk@ catholicfinanciallife.org Pictured on this page are the icon and relic of Saint Vincent de Paul. IT’S ALL ABOUT ME...Member Experience Share your story … of Service to our Country In the Fall issue of Member Magazine, we would like to publish member stories about sacrifice and service to our country. Are you a veteran with a special story to tell, or is there a special hero whose story you would like others to hear about? Stories can be about veterans who have served in the past, or those currently serving in the military. Submit your story and photo (if available) and you may see it published in our Member Magazine. Members whose stories appear in the magazine will receive $25 for participating. Entries must be received by September 1, 2012. Visit our Web site and click on the Summer Member Magazine link or mail your entry to: Member Magazine, Catholic Financial Life, 1100 W. Wells St., Milwaukee, WI 53233. Be sure to include your name, address, and phone number. Members Share Their First Communion Stories: My First Communion on May 5, 2012 By Anna Knott (8 years old) Chapter 1038, St. Louis, Missouri I wanted to have my First Communion because Jesus asked us to do communion, and I love Jesus. I was excited and a little bit scared. I loved getting dressed up. The dress was really bright white. I really wanted a veil. It was long and flowing. It was hard to get into the minivan with my dress and stuff on. I couldn’t believe how many kids were lined up. Everyone was looking 6 Catholic Financial Life Summer 2012 at me. I smiled when I saw my family and cousins there. I like the singing at Mass, my favorite is the Alleluia. I was excited that my Papaw got to give me the wine for the first time. Fr. Purcell knows me well and I like him. He did my First Reconciliation and he gave me the bread. My favorite thing was spending time with my family. I was very excited to get a statue of Mary for my bedroom. It made me very proud, and made me feel really good when I was done. Now I get to go down and get communion with mom and dad instead of walking down with my arms crossed. Our Communion Story By Delphine Schmitz Chapter WI39, Tisch Mills, Wis. My name is Delphine Schmitz. I live in Kiel, Wis. On April 25, I celebrated my 95th birthday, so I have many years of happy memories about my childhood. When I was young, our family lived on a farm in Calumet County, Wis. My mother passed away on June 23, 1923, at age 36. I was only six years old, my sister was eight, and my brothers were ten and four. My father, John Klapperich, raised all of us alone and took care of the house and the farm. He taught us many things about housekeeping and farming and gardening. He even cut our hair himself. But when it was time for my sister Dorothy’s and my First Holy Communion at Holy Trinity Catholic Church, my father didn’t know how to get us ready for that special occasion. So that morning, he took our dresses and veils and everything we needed for the day to the priest’s housekeepers and asked them to help us. They were sisters with the last name of Greuel. They crimped our hair, helped us get dressed and made sure we looked just as nice as all the girls who had mothers. After my father took us to the priest’s housekeepers’ house, he went back home to do the farm chores, cleaned up, and came back to take us to church for our First Holy Communion. I still remember the priest’s name too. It was Father Huhn. It was a very special day. After church we went to a studio to have read more on the web our picture taken. I was wearing the fancier dress and my sister wanted the plainer one. We felt very dressed up that day because we had only one dress for school and had to wear an apron over it to keep it clean. After the studio, we went home, changed into our everyday clothes and went back to our everyday chores. But it was still a very special day and one I will always remember. My First Communion Story By Marleen Venner Chapter 144, Genoa, Wis. It was the spring of 1962 and my twin sister and I were preparing to make our First Communion at St. Patrick’s in Seneca, Wis. While I cannot remember how many total children were in our class, I do remember five of us were cousins, from both our mother and father’s side of the family; typical for a small town parish, I’m sure. Whether it was because we had eight older brothers, thus no possibility for hand-me-downs, or the fact that we were twins, our mother, with the encouragement of our older sister, made sure we had matching white dresses and hats well in advance of this special day. The hats were our Easter bonnets too. Who could have known that the dresses would serve for another special occasion, as well? On May 1st, at the age of fifty, our father died of a heart attack. Our mother, who would give birth to our little sister in late June, said we should wear our First Communion dresses to Daddy’s funeral. Within weeks, two very different occasions brought our family together, celebrating in white, with our small parish community. catholicfinanciallife.org The Gift of Faith By Debbie Branger Chapter 306, Milwaukee SE, Wis. All three of my children have received their First Communion. From the moment they were conceived, I have given my children many things. I have given them toys, vacations, a Catholic education, taekwondo lessons, the shoes they “had” to have, love, punishments, advice—even my heart. Now that they are older and I reflect back, I realize that the most important thing I have given them is the gift of faith. This is the gift that means the most to me, the one I hope they have truly received and treasure. When they received the Body of Christ for the first time, it set them on the path of their faith journey. Watching them and guiding them on this journey has been my greatest joy. It brings me peace to know that with faith, they have everything they need. Find the Radiant Cross We have hidden the “Radiant Cross” icon from our logo somewhere in the pages of this publication. Members who correctly identify the location of at least one of the four Radiant Cross icons hidden in this issue will be eligible for a drawing to receive $25. Please note: the Radiant Cross featured on this page does not count. Submit your entry by September 1, 2012. Visit our Web site and click on the Summer Member Magazine link or mail your entry to: Member Magazine, Catholic Financial Life, 1100 W. Wells St., Milwaukee, WI 53233. Be sure to include your name, address, phone number and the location of the Radiant Cross. The winner for our spring issue Radiant Cross activity was Charlotte Ovechka of Forest Lake, Minn. 2011 FINANCIAL AND FRATERNAL REPORTS 2011 Financial Report Allan G. Lorge The Society’s long standing tradition of financial stability continues. We achieved historic results in 2011 with assets exceeding $1.2 billion, placing us in the top 10% of all fraternal organizations and ranking us among the top 150 life insurance companies in the United States. During 2011 we also successfully completed the transition of the management of the Society’s financial results and reporting as Jeff Tilley assumed Chief Financial Officer responsibilities, allowing Al Lorge, as Secretary, Treasurer and Executive Vice President, to focus his efforts on corporate Jeffrey B. Tilley governance, investment management and strategy development. We are committed to maintaining the financial integrity of our Society for its current and future members. Strong Operational Results - Catholic Financial Life achieved a record gain from operations in 2011, as the Society realized the full benefit of the economies of scale from the merger of Catholic Knights and Catholic Family Life Insurance which was effective April 1, 2010. The net gain from operations before investment results was $11.7 million in 2011, compared to a gain of $3.8 million in 2010, as economies of scale from the merger helped reduce operating and field sales support costs by more than $3 million in 2011. Total revenues exceeded $161 million as our members continue to entrust their hard-earned dollars to the Society. We in turn provide our members with peace of mind and financial security through our insurance and retirement products, while providing members the opportunity to put their Catholic values in action by serving others and enhancing quality of life. Financial Strength and Stability - Total assets grew $46 million and exceeded $1.2 billion by year-end 2011. Surplus is one part of an insurance organization’s total capital, with asset valuation and other reserves also adding to total capital as defined by insurance regulators. The strong gain from operations in 2011 helped the Society increase its total capital and increase the capital adequacy ratio from 305% at yearend 2010 to 348% at December 31, 2011, which is significantly 8 Catholic Financial Life Summer 2012 higher than the 200% level insurance regulators consider “well capitalized.” According to a comparative analysis by Standard Analytical Service, Inc. Insurance Reports, the Society’s financial results achieved in the year ended 2011 are favorable when compared to the aggregate averages of 25 of the leading life insurance companies. We will continue to focus on implementing operational efficiencies that will lower expenses, increase earnings and enhance the Society’s strength and stability. Protecting Your Financial Security - Catholic Financial Life is independently reviewed by: • Ernst&Young:agloballeaderinfinancialassurance, conducts an annual audit. • Milliman:oneoftheworld’slargestindependentactuarial and consulting firms, conducts an annual review. • TheStateofWisconsinOfficeoftheCommissionerof Insurance: conducts routine periodic examinations and annually reviews a detailed report completed and filed by Catholic Financial Life. Investments - We experienced investment losses again in 2011 as we wrote down asset values to assure, as best possible, the majority of investment losses would be behind us. The investment losses were lower than the previous year as we have begun to see hopeful signs in the economy. The Society’s investment portfolio remains well-diversified with less than one percent of our portfolio invested in common stocks. Our portfolio remains substantially invested in high-quality fixed income securities and first mortgage loans on churches and schools in our members’ parishes. More than 95 percent of our bond portfolio is invested in high-quality bonds carrying the top two ratings from the National Association of Insurance Commissioners. During 2010, the Society engaged nationallyrecognized Wellington Management to manage the Society’s investment portfolio under our direction and in accordance with Catholic social teaching investment guidelines. Return to Members - We are proud of our track record of sharing our financial successes with our membership. The Society distributed nearly $30 million in the form of dividends and interest to our members and more than $377,000 was distributed through member benefit programs, with $234,500 awarded to students in grade school, high school and college through our scholarship programs. As a result, more than 95 percent of our life insurance and annuity business continued in force, exceeding industry averages and demonstrating our members’ loyalty and recognition of the outstanding value they receive. Fraternal & Charitable Outreach – Catholic Financial Life’s fraternal outreach also remained strong in 2011. Our total amount of charitable outreach was $1.6 million, with 49 percent directly benefiting Catholic causes, parishes, and schools. Of that more than $550,000 was matched and donated by the home office for charitable causes. Fulfilling Our Promise - The most important outcome of 2011 is that Catholic Financial Life continued to fulfill its promises to you, our members. Together we strengthened our financial position while continuing our commitment to provide financial assistance to our members and to support your volunteer efforts in making your communities, schools and parishes better places to live, learn and worship. The increased uncertainty in our economy means that now more than ever, the Society’s long-standing tradition of conservative fiscal management will serve our members well. We remain committed to enhancing the organization’s long-standing tradition of financial stability. Allan G. Lorge, CPA, CLU Secretary, Treasurer and Executive Vice President Jeffrey B. Tilley, CPA Vice President and Chief Financial Officer Giving Back to Members Through Fraternal Benefits In 2011, Catholic Financial Life contributed more than $377,000 toward fraternal benefits to assist members. Benefit Highlights: n Estate Planning Benefit – Catholic Financial Life provided $6,050 in financial subsidies to n Family Protection Benefit – $13,000 121 members for the preparation was provided to members through or updating of estate planning the Prenatal Benefit, Newborn Benefit documents. and Guaranteed Issue Benefits. n Orphan Program – Catholic Financial n Family Care Suite – 30 members took advantage of the hospitality Life supplied $8,200 in financial apartment offered to members assistance to member-orphans for n Regional Member Activities – More or families of members receiving monthly living expenses and college than 8,000 members attended medical treatment in the tuition. ballgames, a zoo outing, camp out, Milwaukee area. pilgrimage and other regional events. n Child Cancer Treatment Benefit – n ScriptSave® – Members saved $10,000 was issued to assist n Scholarships to Members – $78,765 on 4,724 prescriptions members with the cost of cancer $94,000 was awarded to memberthrough this prescription savings treatment. students attending Catholic program. elementary schools. $70,000 was n Spiritual Benefits – $15,171 was given to Catholic high school students, n 50& 75-Year Member distributed to members to help them while $70,500 helped members Recognition – More than $41,000 attend Catholic summer camps attend college. was used to honor our long-time loyal and retreats, and to commemorate members. Baptisms, First Communions, and Weddings. read more on the web catholicfinanciallife.org Giving Back to the Community n Chapters held 931 community service and fund-raising events, and contributed nearly $1.6 million to Catholic schools, Catholic parishes, individuals in need and other worthy causes. n Members donated 72,139 hours of volunteer service, valued at $1,571,909 according to Independent Sector. Partnership with the Society of St. Vincent de Paul Catholic Financial Life has been successfully partnering with the Society of St. Vincent de Paul since 2009 as part of a three-year partnership. The partnership is a means to support the Society’s common cause—to assist the poor. • Local Membership Activities 13% 22% Community Causes Member Scholarships Individuals in Need Catholic Parishes 17% 14% 11% 18% 5% Catholic Schools Catholic Causes Join Hands Day In 2011: • • Charitable Outreach by Beneficiary Chapters raised and donated $156,194 Chapters collected $11,646 in non-cash donations (food, clothing, etc.) Members donated 17,743 hours of volunteer time In 2011, 46 Catholic Financial Life Chapters sponsored activities for JOIN HANDS DAY, a national day of volunteering. Our members volunteered 957 hours, providing outreach to the elderly, enhancing the environment and serving their communities in unique ways. Above Left: Members of Chapter 68, Newton, Wis., worked with a youth group from St. Thomas the Apostle to clean litter from ditches running along a two-mile stretch of road. Above Right: Backpacks for Kids Weekend Meals Program was a combined Join Hands Day effort for Chapters 278, Paris, Wis.; 151 Kenosha, Wis.; 175 Burlington, Wis.; 202 Racine, Wis.; and W106 Burlington, Wis. Over 650 backpacks were assembled by over 100 volunteers. The backpacks were distributed to children who depend on school lunches to meet their nutritional needs. Read more about this fantastic volunteer activity online at www.blog.catholicfinanciallife.org. At Left: Chapter 103, Hollandtown, Wis., members and children decorated treat baskets and held a bingo party for Join Hands Day at Kindred Hearts Assisted Living Center in Kaukauna. 10 Catholic Financial Life Summer 2012 Statement of Financial Position As of December 31 Investments Assets 2011 Bonds $1,090,158,646 $1,033,808,471 Mortgage loans 70,062,585 86,637,219 Policy loans 24,904,884 25,103,993 Preferred stocks 1,450,058 2,241,739 Common stocks 5,853,639 6,282,145 Other long-term investments 3,167,420 3,341,007 28,330,781 19,204,306 1,223,928,013 1,176,618,880 Cash and short-term investments Total Cash and Investments 1% Common Stocks 2010 2% Policy Loans 6% Commercial/Church Loans 2% Cash and Short-term Investments 88% Bonds 0% Preferred Stocks Bond Portfolio Quality A Rated or Higher Home office, at cost net of depreciation 6,027,545 6,339,859 Investment income due and accrued 12,427,591 11,947,838 Other assets 308,090 1,734,856 Total Assets $1,242,691,239 $1,196,641,433 62% BBB Rated 16% 2% B Rated 17% Exempt Government Rated Obligations 3% BB Rated Liabilities Policy reserves $1,148,847,393 $1,103,329,064 Interest maintenance reserve 1,732,000 1,006,333 Asset valuation reserve 5,530,734 5,396,869 Premiums received in advance and on deposit 11,762,966 10,749,233 Policyholders’ and beneficiaries’ funds on deposit 31,897,725 36,262,912 2,671,129 3,201,685 12,298,674 10,595,389 1,214,740,621 1,170,541,485 27,950,618 26,099,948 $1,242,691,239 $1,196,641,433 Dividends payable to members Other liabilities Total Liabilities and Reserves Surplus Total Liabilities and Surplus read more on the web catholicfinanciallife.org “We achieved historic results in 2011 with assets exceeding $1.2 billion...” Statement of Operations As of December 31 Revenues 2011 Life insurance premiums Use of 2011 Revenue Dollars 79% Benefits, Dividends and Interest Paid or Set Aside for Members Home Office Support 7% 5% 7% Field Sales Support Net Operating Gain 2% Fraternal Benefits and Expenses Highlights of the Year •Assetsexceeded$1.2billionandthe Society has no debt. •Morethan$72millionwasreturned to members through life insurance and annuity benefits paid. •Nearly$30millionwasreturnedto members in dividend payments and excess interest paid on life insurance and annuity certificates. $34,324,710 $34,603,203 Annuity deposits 57,356,992 61,019,535 Other premiums and deposits 4,654,460 6,247,377 Total Premiums Earned 96,336,162 101,870,115 Investment revenue (Net of investment expenses) 64,703,183 64,026,696 Other revenues 15,621 145,964 Total Revenues $161,054,966 $166,042,775 $72,370,458 $81,632,821 Additions (reductions) of insurance policy reserves net of interest paid to members 24,351,114 23,332,498 Field sales support costs 8,097,000 9,249,000 Benefits & Expenses Insurance and policy surrender benefits paid to members and beneficiaries Fraternal benefits and expenses 2,821,270 3,335,350 Operating expenses 11,869,813 13,836,981 Total Benefits and Expenses 119,509,655 131,386,650 Gain from operations before dividends and interest paid to members 41,545,311 34,656,125 Dividends and interest paid to members 29,829,847 30,879,941 Gain from Operations before Investment Results $11,715,464 $3,776,184 Statement of Changes in Surplus As of December 31 Surplus, beginning of year Add (deduct): Gain from operations before investment results $26,099,948 $37,362,081 11,715,464 3,776,184 (9,607,614) (12,213,782) Investment results: Net realized losses Net unrealized gains (losses) (258,368) 2,749,826 Increase in asset valuation reserve (133,865) (1,092,982) Cumulative effect of changes in accounting principle Net investment results Decrease (Increase) in minimum pension liability One-time merger costs Reinsurance reserve credit St. Joseph Benevolent Society Asset Transfer (Increase) decrease in non-admitted assets Increase (Decrease) in Surplus Surplus, end of year 12 Catholic Financial Life Summer 2012 2010 - (653,385) (9,999,847) (11,210,323) (1,852,892) (851,569) - (3,527,420) 2,638,507 264,923 (915,485) 550,995 1,850,670 $27,950,618 (11,262,133) $26,099,948 Many Parts, One Body Delegates to Gather at the Inaugural Convention of Catholic Financial Life Over 400 delegates representing Catholic Financial Life’s membership will gather Sept. 28-30 in Milwaukee for the inaugural convention of Catholic Financial Life. Serving as a delegate to the convention is an honor and a privilege as delegates will cast their vote on important Society governance matters. They will also be asked to provide member feedback during listening sessions on a variety of topics related to the Society. The theme for this year’s convention is “Many Parts, One Body” and is illustrative of this first gathering of Catholic Financial Life delegates who—coming from different geographic areas and past organizations—are united by their faith and their commitment to build a new organization. Following is the list of our Board of Director Delegates and our Convention Delegates as of June 11, 2012, and does not reflect any changes made thereafter. Chapter N001, Holyoke, Mass. Helene Grenier R. Robert Grenier Chapter ND01, Rugby, N.D. Chapter WI06, Burlington, Wis. Alice Joyce William Korducki Chapter WI09, Chilton, Wis. Twyla Bohl Renae Christianson Robert Greuel Martha Thiel Chapter 2, Manitowoc, Wis. Chapter 11, Wisconsin Rapids/ Stevens Point, Wis. Margaret Fencl Robert Sieracki Larry Tennie Chapter MI02, Bay City, Mich. James Wagner Mary Wagner Chapter N002, Woonsocket, R.I . Donna Aguilera Paul Plante Karen Janz David Ligman Dennis Ligman Dorothy Polum Joan Smidowicz Leanne Honish Mary Peterson Chapter 19, Fond du Lac, Wis. Chapter WI19, Rock River/Jefferson, Wis. Chapter 13, Sheboygan, Wis. Chapter 21, Green Bay, Wis. Marguerite Bartlett Theodore Bartlett Alfred Saulniers Chapter WI04, Antigo, Wis. Chapter 15, Two Rivers, Wis. Betty Conrad Gerald Rickert Karen Rickert Betty Schumacher James Van Asten Chapter WI18, Indian Creek/Tomah, Wis. Chapter N012, Southbridge, Mass. Chapter N003, New Bedford, Mass. Chapter 6, Appleton Wis. Bernard Kitzhaber Mary Lindner Stanley Freund Eugene Kohlmann Lisa Mick Catherine Isa Valentine Schultz Janet Schumacher Sharon Berndt Robert Jira Kenneth Mach Wayne Schultz Chapter WI17, Greenwood/Loyal, Wis. Alice Haen Chapter WI15, Glen Haven, Wis. Debra Van Bogaert Patricia White Chapter WI16, Green Bay, Wis. Carol Augustian Robert Augustian read more on the web Bonnie Bull Mary Neff Mark Borley Donald Delaruelle John Gillis Rosemary Langenberg Carol VandenLangenberg Roland VandenLangenberg Merlin Watermolen Chapter WI21, Kendall, Wis. Rose Clark Patsy Leis Chapter WI22, Kenosha, Wis. Crystal Klein Sandra Klein John Moyer Marcy Romanowski catholicfinanciallife.org Catholic Financial Life Board of Directors Mary Baker Carla Breunig Bob Dippold Bill Dreyer Millie Jandrin Phyllis John Dennis Kabat John Kenawell Donald W. Layden, Jr. Archbishop Jerome E. Listecki Al Lorge Jay Mack Patrick Murphy, Ph.D. Bill O’Toole Paul Pinsonnault Charles Rebek Janet Stelken Tom VanHimbergen Art Wigchers Chapter 23, Phillips, Wis. Daniel Ashauer Lorraine Kiefer Chapter WI24, Lima, Wis. Barbara Meixner Patsy Poeschel Chapter 29, River Falls, Wis. Kathryn Morrow Randy Morrow Luanne Nelson Chapter 31, Port Washington, Wis. Nicholas Schanen Vicki Schanen Agnes Watry Chapter 40, Waukesha, Wis. Beth Duehr Tammy Gaszak Charles Hasler Mary Muenkel Chapter WI40, Turtle Lake, Wis. Beverly Austinson Debra Avery Chapter 42, Tennyson, Wis. Gary Elskamp Ann Pennekamp Eileen Reuter Chapter N042, No. Attleboro, Mass. Normand Achin Patricia Leblanc Chapter 32, Kewaunee, Wis. Christine Ratajczak Ronald Ratajczak Chapter 33, Wausau, Wis. Rosemary Bauer Dolores Fischer Kathryn Gruling Rita Klos Elaine Wiesman Chapter WI43, West Bend, Wis. Dorothy Barth Jennifer Kaebisch Robert Schladweiler Chapter WI46, Madison,Wis. Catherine Coyle Cathleen Coyle-Kaufmann Chapter 48, Beaver Dam, Wis. Chapter WI33, Plum City/Arkansaw, Wis. Bernard Bauer Marjorie Traun Chapter 34, Cassville, Wis. Ruth Haas Sheila Haas Kathleen Dries Lawrence Veling Chapter WI48, Chippewa Falls, Wis. Lori Eisenreich Ruth Goulet Chapter N052, Danielson, Conn. Chapter N035, Winooski, Vt. George Bouffard Janet Deforge Louise Costello Susan Griffiths Chapter WI52, Milwaukee, Wis. Chapter N037, St. Albans, Vt. Jacqueline Brosseau-Cyr Julianne Cyr Chapter WI37, Stratford/Rozellville, Wis. Helen Bornbach Ellen Kolb Lois Brown Bruce Bultman Timothy Bultman Jonathan Gadbois Robert Ilk Lynn Nowak Helen-Anne Priske-Gadbois Chapter N053, Taunton, Mass. Chapter 39, Hudson, Wis. Dora Rohl Delores Schulte Alfred Mailloux Yvonne Richardson Chapter 54, Oshkosh, Wis. Chapter WI39, Tisch Mills, Wis. William Karman Alvin Zellner Jo Ann Feldner Debra Michels Linda Resop Chapter WI54, NW Suburban/ Menomonee Falls, Wis. Kathryn Doro Scott Doro Greg Knaebe John Knierim Karen Lundean Leonard Semerad Chapter 56, Neenah/Menasha, Wis. Mary Ciske Thomas Gloede Chapter N056, Worcester, Mass. Kenneth Boivin Geraldine Gauthier Chapter 58 Ripon, WI Bernadette Krentz Michael Reinsch Chapter 60, Janesville, Wis. Mary Gillitzer Diane Hawkins Ann Schuh Chapter WI60, Fond du Lac, Wis Michael Henry Larry Schneider Chapter 63, St. Joseph’s, Wis. John Fisher David Luedtke Chapter 64, Kaukauna, Wis. Norma Fuhrmann Ronald Rosin Chapter 66, St. Michael ParishWausau, Wis. Josephine Bersuder Fred Hart Chapter 80, Reedsville, Wis. Kathryn Kasper James Winter Chapter 82, Waunakee, Wis. Doris LaBarre Roger Sukowatey Chapter 83, Brillion, Wis. Diane Bohman Paul Bohman Chapter N084, Gardner, Mass. Coral Grout Rachel Grout Chapter 86, Francis Creek, Wis. Irene Hessel Jo Ann Krejcarek Chapter 88, Madison, Wis. Theresa Alt Rosanne Hill Colleen McCormick Anna Skaife Carolynn Wiesman Chapter 89, Lakeside, Wis. Mary Bowser Peter Giersch Sandra Miceli Chapter N091, Manchester, N.H. Celeste Feren Gloria Pilotte Chapter N093, Fitchburg, Mass. Mary Peksa Janice Webb Laurette Loiselle Norman Loiselle Chapter 68, St. Thomas the Apostle Parish-Newton, Wis. Chapter 94, Church of the Resurrection-Wausau, Wis. Marion Hartman Ann Hoban Patricia McKeough Mary Ann Nelson Chapter 70, Belgium, Wis. Chapter 97, Wrightstown, Wis. Mary Lukens Carol Tackes Chapter 72, St. Mark ParishRothschild, Wis. Jeanette Engebretson Ernest Soczka Chapter N072, Beverly, Mass. Joseph Caron Annette Pelletier 14 Catholic Financial Life Summer 2012 Chapter 79, Little Rock, Ark. Rosalee Aerts Germaine Smith Chapter 103, Hollandtown, Wis. Mary Hurst Dorothy Vande Wettering Chapter 109, St. Nazianz, Wis. Kathleen Riesterer Frederick Schnell Chapter 110, Milwaukee Central, Wis. Chapter 144, Genoa, Wis. Chapter 179, St. Cloud, Wis. Chapter 212, Medford, Wis. Chapter 146, Clarks Mills, Wis. Chapter 113, St. Kilian, Wis. Ruth Goehring Judith Vogel Chapter 180, Maplewood, Wis. Chapter 213, Sturgeon Bay, Wis. Chapter 148, St. John, Wis. Chapter 188, Shiocton/ Greenville, Wis. Chapter 216, Milwaukee NW, Wis. Mayra Cardenas Espe Villasaenz Richard Amerling Patricia Schmidt Chapter 115, Plymouth, Wis. Robert Flaig Jonathon Wittman Chapter 116, St. Joseph’s Ridge, Wis. Kenneth Feehan Paula Hilby Chapter 118, Charlesburg, Wis. Alphonse Steiner Jeanette Steiner Chapter N119, Woonsocket, R.I. Suzanne Ducharme Louise Mailloux Chapter 120, Watertown, Wis. Marlene Stangler Sterling Stangler Chapter N120, Biddeford, Maine Bruce Laverriere Larry Laverriere Chapter 121, Lancaster, Wis. Bernadette Abing Joseph Pink Chapter 124, Hewitt, Wis. Alfred Salzmann Barbara Salzmann Chapter 126, Johnsburg, Wis. Kenneth Sabel Theresa Theel Chapter 132, Shawano, Wis. Elaine Gross Judith Tomashek Chapter 137, La Crosse, Wis. Jo Ellen Cook Marie Meyers Chapter 139, Casco, Wis. Carol Cravillion Janice Derenne Chapter 141, Jefferson, Wis. George Hilby Jill Rosiejka Norman Jambois Thomas Venner Dolores Thiel Marjorie Thiel Chapter 149, Mt. Calvary, Wis. George Miller Jeanne Sabel Judith Bochek Elizabeth Rozek Jonelle Doell Sharon Reynolds Chapter 189, Greenleaf, Wis. Chapter N149, Waterbury, Conn. Claire Leblanc Anna Brick Gloria Kennedy Chapter 191, Eau Galle, Wis. Chapter 150, Neillsville, Wis. Jean Meier Debra Schoengarth Chapter 151, Kenosha, Wis. Raymond Mazzarelli David Singer Chapter 157, Hilbert, Wis. Judith See Rose Sweere Chapter 160, Eau Claire, Wis. Richard Mousel Jeanne Smoczyk Jody Smoczyk Chapter N160, Biddeford, Maine Claire Metayer Marcelle Metayer Chapter N163, Sanford, Maine Nancy Auger Gloria Chouinard Chapter 164, Dacada, Wis. Denise Benson Vicki Depies Wilbur Black Martha Hartung Chapter 192, Gratiot/ Shullsburg, Wis. Leah Waelti Jean Zimmerman Chapter 194, Charlestown, Wis. Robert Mueller Roger Woelfel Jean Paul Dujardin Richard Dujardin Chapter 175, Burlington, Wis. Daniel Haacker Rachelle Haacker Chapter 178, Waterford, Wis. Elizabeth Mehring Catherine Myszewski Elizabeth Emmerich Kathy Haas Mary Kacmarynski Amy Lautenbach Christine Condon Joanna Condon Margarette Hallfeld Mary Ann Jusiel Lorraine Kaltenbach Debra Kopf Gene Krueger Mary Krueger Mary Laumann Heidi Lenski Chapter 222, Jericho, Wis. Paul Ditter Virginia Ditter Chapter 223, St. Anna, Wis. George Engel Kenneth Turba Chapter 225, Mishicot, Wis. Chapter 195, Bakerville, Wis. Arlene Vogel Ann Wallander Chapter 197, Seymour, Wis. Marilyn Hinker June Noeldner Donald Binder Valeria Hanson Laura Shepard Phyllis Sprader Chapter 200, LeRoy/Mayville, Wis. Geralyn Aubrey Jamie Wiedmeyer Chapter 202, Racine, Wis. Theresa Braun Jean Fischer Chapter 203, Stratford, Wis. Chapter N167, Providence, R.I. read more on the web Mary Fuhrmann Donna Steffes Philip Hein Rita Kafka Chapter 206, Milwaukee SW, Wis. Kathleen Klein Robert Kraklow Alfred LaChapelle Alice LaChapelle Frances Ostrowiecki Jane Pranke Joyce Stutzriem Chapter 234, Loyal, Wis. Chapter 245, New Berlin, Wis. Margaret Datka Richard Datka Tina Schaefer Chapter 253, Plain, Wis. Rita Brey Robert Kraemer Chapter 258, Denmark, Wis. Mary Kvitek Mary Remiker Chapter 261, Cross Plains, Wis. Lorraine Ballweg Paul Brunner Chapter 265, Auburndale, Wis. Mary Herman Kathleen Pumper Chapter 266, New Holstein, Wis. Mary Ann Birschbach Ralph Brill catholicfinanciallife.org Chapter 267, Lake Wisconsin, Wis. Kay Breunig Victoria Eberle Chapter 271, Darboy, Wis. Chapter 299, Pulaski, Wis. Pamela Bertler Laura Hollister Chapter N304, Waterbury, Conn. Betty Appleton Benedict Dietzen Gaspard Le Blanc Philip Le Blanc Chapter 272, Lake Country, Wis. Chapter 305, Boscobel, Wis. Dorothy Bennett Karen Philleo Chapter 274, Rubicon, Wis. Roxanne Ksioszk Bonnie Thomas Chapter 275, Hales Corners, Wis. Kathleen Krueger Jane Storck Kayellyn Strasburg Chapter 278, Paris, Wis. Julie McMahon Mary Pawlowski Chapter N278, Bridgewater, Mass. Marie Amelotte Carol Sotera Chapter 279, Hartford/ St. Lawrence, Wis. Daniel Fellenz Rita Fellenz Chapter 280, Ashton/ Middleton, Wis. Janis Barman Joanne Meinholz Chapter N280, Leominster, Mass. Peter McGrath Ronald Pierce Chapter 288, Sugarbush/ Luxemburg, Wis. Robert Haen Paul Heim Chapter 294, Kimberly, Wis. Richard Nackers Susan Nackers Chapter 296, Mount Horeb, Wis. Shereen Esser LeRoy Schlimgen Chapter N296, Leominster, Mass. Karen McGrath Chapter N320, Fort Kent, Maine Bonita Cairns Elaine Guimond Chapter N350, St. Agatha, Maine Bobby Michaud Jeannette Michaud Chapter N373, New Britain, Conn. Thomas Hubl Mary Thompson Andre Sirois Pierrette Sirois Chapter N395, Orleans, Vt. Chapter 306, Milwaukee SE, Wis. Rochelle Ballman Darla Miller Daniel Olson Maureen Riemer Michael Roubik Victor Ruka Jean Schirpke-Ruka Thomas Smagalski Jeanne Stott William Stott Chapter 307, Eaton, Wis. Barbara Mencheski Marion Mleziva Chapter 309, Marshfield, Wis. Janet Courtney Lois Maurer Lavern Stini Deborah Daigneault Joanne Williams Chapter N439, Bellingham, Mass. Lionel Frappier Patricia Lamothe Chapter N441, Westport, Mass. Lynette Ouellette Normand Ouellette Chapter 315, West Bend, Wis. Linda Heinecke Steven Liegl Alan Wollner Chapter 317, Crivitz/Coleman, Wis. Jerry Kapalczynski Carol Kostichka Chapter 318, Mequon/Cedarburg, Wis. Anita McCarville Marion Strauss 16 Catholic Financial Life Summer 2012 Mary McElmurry Patricia Schulz Marie Urbanski Chapter 728, St. Cloud, Minn. Walter Backes Barbara Hilgers Chapter 729, St. Paul, Minn. Barbara Arth Genevieve Reuter Chapter 887, San Antonio, Texas Deyanne Howell Cheryl Parks Chapter 929, St. Raphael the Archangel, Ill. Chapter N443, Hardwick, Vt. Larry Broering Gene Evers Laurette Perron Jeannine Young Chapter 564, Hallettsville, Texas Frankie Janecek Gertrude Shimek Chapter 943, Cassella, Ohio Chapter 994, Conway, Ark. Margaret Pearcy James Stiefvater Chapter 1010, Subiaco, Ark. Chapter 704, Cedar Rapids, Iowa Anita Forst Tina Forst Chapter 705, Dubuque,Iowa Sandra Jacobs Christina Knott Anita Lange Reverend Dennis Port Rosemary Appleby Parnell Etteldorf John Mauss Herbert Sigwarth Chapter 314, Reedsburg, Wis. Carol Costerisan Mary Weitzel Chapter 725, Minneapolis, Minn. Dean Parkman Sheila Sladek Ruth Dionne Albert Dumoulin Chapter 311, New Orleans, La. Delia Arnold Linda Beyer Lori Melhorn Sharon Pedretti Chapter N442, Somerset, Mass. Chapter 310, Muscoda, Wis. Elizabeth Hasburgh John Stanek Chapter 723, Southeastern Minnesota Chapter 708, Decorah, Iowa Chapter 1038, Saint Louis, Mo. Alice Hemesath Robert Rinken James Wenthold Chapter 1051, Saint Henry, Ind. Chapter 710, Dyersville, Iowa Chapter 1118, St. Joe, Ohio Jenna Stelken Mark Stelken Chapter 712, Oelwein, Iowa Denise Rubner Gregory Rubner Chapter 720, New Ulm, Minn. Duane Feser Heather Hoffmann Norbert Lindauer Diane Stipp Marilyn Wendel Karen Westgerdes Chapter 1181, Jefferson City, Mo. Roger Braun Mary Thater A TEACHABLE MOMENT Living with the Low Interest Rate Environment It’s hard not to notice that interest rates are low. But whether they are good or bad depends on your circumstances. Low rates are good for people who want to borrow and not as good for people who have saved. Generally in the past, interest rates have followed the inflation rate. However, this time, interest rates are below the inflation rate and the Federal Reserve has said short-term rates will stay low for another two years or so. How does someone react to these conditions? How did we get here? Is there any hope for “better” rates in the future? Let’s investigate a little further. We can argue that we don’t like the level of interest rates, but the argument is futile. All savers and borrowers are related in one simple mechanism. Whenever someone saves, their investment is someone else’s obligation. Borrowers—like a government selling bonds, a bank taking deposits and a life insurance company selling financial products—are all engaged in a transaction with savers. Interest rates are low because policymakers believe it will help the economy and improve employment. Historically, lower interest rates have spurred the economy out of a slow period. The current recovery has moved more slowly than others in the past resulting in the official policy of low rates for the near future. Interest rates have two problems for investors and savers. The first is that no one gets to single handedly set the interest rate. The Federal Reserve has read more on the web great influence over rates, but it really only sets one rate: the rate banks pay or receive to leave money on deposit there overnight—one night’s interest, that’s all. All other rates are set by the market interaction of buyers (savers) and sellers (borrowers). The rate is the rate, take it or leave it. The second problem is that it is extremely difficult to predict where interest rates are going. You can’t easily tell where rates are going by simply looking at where they have been or where you hope they will go. A 6% mortgage from the 1970s looked great versus an 11% rate (or higher) in the 1980s. How about an 8% in the late 1990s versus a 4% today? Did you make the right prediction back then? The best reaction is to realize that if you can’t set the interest rate, don’t bother being frustrated by it. Plus, for everyone who wishes for higher interest on deposits, there is someone else hoping for lower rates on a new loan. It’s better to be smart about the situation. Savers should know their spending needs ahead of time. For savers with spending plans many years in the future, longer maturities offer higher rates. Similarly, having separate investments that mature at different times in the future (sometimes called “laddering”) spreads the chance to reinvest at higher rates over many years. Borrowers should look for the lowest rate and refinance where practical. Think of paying off debt as a way to save at the interest rate you are being charged. catholicfinanciallife.org Even if rates are low it is important to keep saving. Saving allows you to stay on track for attaining your goals. If you’re in the spending phase of life, calculate any decline in income and adjust spending if necessary. Are rates too low? They are what they are. Higher rates are usually associated with higher inflation, so be careful what you hope for. by John Callen Catholic Financial Life Investment Officer The content of this article is for general information purposes only. It is not intended as individual financial or investment advice. Please consult with your financial or tax advisor. Survey Says: Catholic Financial Life Members Are Very Satisfied The Results “We’re here to take care of those on Main Street not Wall Street.” – President Bill O’Toole ACSI uses a standard set of questions that it asks consumers as part of their research throughout a wide range of industries. The survey results provide Catholic Financial Life with an independent assessment of its performance that it can benchmark against competitors. The results: Catholic Financial Life outperformed the life insurance industry and the largest commercial U.S. life insurers in the critical areas of quality, value and customer satisfaction. “This research demonstrates that members see Catholic Financial Life as being of exceptional quality and value,” commented President Bill O’Toole. “I have no doubt that is due to our approach—putting members first and providing outstanding personalized service. We’re here to take care of those on Main Street, not Wall Street.” Overall Customer Satisfaction* Overall Quality Overall Value 83 Life Industry Life Industry 88 Catholic Financial Life 75 80 85 79 Metropolitan Catholic Financial Life 90 75 75 80 86 85 Scores are reported on a scale of 0 to 100 and are not percentages. *A difference of three points is considered statistically significant. 77 80 New York Life 90 79 Prudential 83 Catholic Financial Life 70 18 Catholic Financial Life Summer 2012 80 Life Industry 75 80 85 What do Catholic Financial Life members think of the Society? How do they rate the quality of their experience? Do they see Catholic Financial Life as providing good value? What is their level of customer satisfaction? And, how does the organization stand up to the competition? These were some of the questions that Catholic Financial Life wanted answers to when it engaged the American Customer Satisfaction Index (ACSI) in 2011 to determine membership satisfaction. The Importance Fulfilling our Brand Promise “You won’t see our ACSI membership satisfaction or loyalty scores anywhere on the financial statements,” said John Borgen, Vice President of Fraternal and Member Services. “Yet, members are our most important asset and their level of satisfaction and loyalty help to drive the Society’s long-term financial performance.” “Anytime a service organization scores in the mid to upper 80’s they are doing an exceptional job,” noted Terry Felker of the ACSI. “Scores of 90 are virtually unheard of, so the fact that Catholic Financial Life scored an 89 as a Catholic faith-based organization, and had an overall brand loyalty score of 87 is very impressive.” Every business wants loyal customers— people who will make repeat purchases and tell their friends and family about their positive experiences. Catholic Financial Life’s performance in the areas of quality and value drove an excellent member satisfaction score which, in turn, helped to produce an exceptional loyalty score. Loyalty Score Life Industry Brand Effectiveness Scores 70 79 65 70 75 89 Catholic Faith-Based 80 Members First 84 87 Brand Loyalty 80 read more on the web 82 84 86 88 catholicfinanciallife.org Staying Ahead of the Curve The results of the survey demonstrate Catholic Financial Life’s excellent performance in areas critical to member satisfaction. The 2011 results establish a baseline to which future annual results can be compared. Doing so will help the Society remain ahead of the industry in its efforts to provide exceptional service and identify new opportunities to enhance member experience. About ACSI ACSI research is based on customers’ perceptions of their experience by gathering data about expectation, quality, value, satisfaction, and loyalty, as well as the level of complaints. Research is then compared to industry peers and competitors to provide an objective benchmark of customer satisfaction. Established in 1994 by Claes Fornell at the Ross School of Business at the University of Michigan, the ACSI is the only standardized measure of customer satisfaction in the U.S. Economy. The New York Times called the ACSI, “the definitive benchmark of how buyers feel about what business is selling them…” Each year, the ACSI conducts over 75,000 random telephone and online customer satisfaction interviews. 85 Authentic Catholic Financial Life 60 In addition to the standard customer satisfaction questions, Catholic Financial Life wanted to see how the Society’s brand was interpreted by members. Customized research looked at how effective the organization was at living up to its brand promise as an authentic, Catholic faith-based organization—one that puts members first. 90 LIVING THE CATHOLIC LIFE The Reality of Love Over ten days in January, Jim Love traveled to Belize on a service trip with Marquette Campus Ministry. Twelve others accompanied him, including Marquette campus ministry students and staff through the International Marquette Action Program (IMAP). 3 When Love signed up for a mission trip to Punta Gorda, Belize, he didn’t fully realize how the journey would change his view of the world. Love, a Corporate Communications junior at Marquette University, has been a Catholic Financial Life Member Care intern since his freshman year. After Catholic Financial Life learned about his trip, associates gathered together to raise funds at “Breakfast for Love” a special event which helped raise over $1,200 for his trip. One hundred percent of the funding for the mission trip was required to be raised by students themselves, so the breakfast fundraiser5 gave Love a head start. He marveled, “It was crazy because I didn’t even know it was happening until the same day! People generously gathered together for the cause and I didn’t expect it to happen at that level. It was a huge blessing.” Love says initially it was his faith that led him to pursue this trip. Born and raised on the south side of Chicago into a strong Irish-Catholic family, Love noted that his faith flourished and developed during high school. He recalled: “I knew if I was going to get serious about my faith, then I would have to step outside my comfort zone and campus ministry mentioned that this would be the time and place to start.” 20 Catholic Financial Life Summer 2012 What a start it was; preparation for the trip was extensive. It entailed a lengthy application process, frequent meetings with the group and a retreat before departure. “My specific goal was to get out of my comfort zone and to find out what it’s like outside of the U.S. and in a third world country. It was a struggle getting used to how different things were. It was a complete immersion trip. We were culture shocked.” In Belize the group stayed in Cuxlinha, a small village an hour and a half from the group’s primary service zone. Every morning at 7 a.m. the group drove to their work site on entirely unpaved roads in the countryside. “I was expecting poverty in a third world country, but I had to experience it to fully understand it.” Love recalls his first day, “the principal of the school we were going to work on gathered us around the worksite and explained how the start of this project was a dream-come-true for the entire village. He was genuinely grateful. Right then I realized exactly why we had come: to change the lives of these children and many others for years to come.” Their work included building and adding a top floor onto the local school. They didn’t have access to tools so the community helped donate tools. Love mentioned how humbling the situation was: “It made me realize how we take simple things like ladders for granted.” Love explained they had to build most things from scratch and even the wood they used was donated by households in the village. After four days of intensive labor, the group was able to interact with some of the local children by visiting their classrooms. “Sharing the daily realities of life in the U.S. compared to theirs was eye-opening.” Love stressed that the principal wanted students to be global thinkers and to interact with people of different backgrounds. Love explained how so many times he had heard the word “poor”, which can have different meanings. He says, “The kids I worked with didn’t have much at all, but were the happiest kids I’ve ever seen, which didn’t make them poor in spirit.” Love recalled one of the most distinctive moments of the trip on the last day. The principal called a school assembly and thanked the group for the work that was done and mentioned how it was a stepping stone to something bigger. Then all 280 children lined up and shook their hands. Love later recalled his experience in his journal: “I believe I saw God in the eyes of each of those students.” Although they completed plenty of work, the group was disappointed that they couldn’t see the end of their labor. “But we left having planted the seed,” said Love. After reflecting, Love gave this advice for anyone thinking about or going on a service trip: “It can be easy to get homesick, but be present wherever you are. Feel free to step outside your comfort zone because it will lead to good things.” read more on the web catholicfinanciallife.org Jim Love is pictured above on the far right. Love believes service is important for all people of faith because of the way it unites us. “Other than living our faith every day, you wouldn’t be able to meet all the phenomenal people in this world. There is so much to be discovered, so you have to take the initiative upon yourself.” After this life-changing and eye-opening experience, Love hopes that by sharing this personal story, he can influence others to serve close to home, or around the world. As a young servant his last message is to make an effort to understand other people’s realities. “Even though there were obvious cultural barriers between all of us, the common purpose and faith that we shared brought us together as a community.” More information on this cause can be found by visiting Marquette University’s Campus Ministry office at www.marquette.edu/cm. Special feature by Carolyn Rasley SERVING GOD BY SERVING OTHERS Members Giving Back. “We are carriers of God’s love and whoever you are, you can become one also.” –Mother Teresa Lynn Fink, Library Coordinator, and kindergarten students from Our Lady of Lourdes School accept matching funds of $500 from Chapter WI16, Green Bay, Wis., Secretary/Treasurer Bob Augustian and President Carol Augustian. Funds were raised during the school’s annual book fair during Catholic Schools Week. The money will be used to purchase new books for the school’s library. The successful book fair raised $3,516. Chapter WI19, Rock River-Jefferson, Wis., President Bonnie Bull (left) presents a $500 matching funds check to Cab Rides for the Elderly Board Members Marlo Michaels, Secretary Charlotte Nevins, and Treasurer Birdie Langholff. Catholic Financial Life members and Cab Rides for the Elderly recently partnered to host a pancake breakfast for over 300 area residents. The breakfast, along with matching funds, raised a total of $1,468. 22 Catholic Financial Life Summer 2012 Chapter 564, Hallettsville, Texas, recently participated in a fund-raising effort by assisting the Right to Life organization of Lavaca County in collecting donations. Pictured is Right to Life Treasurer, John Butschek, accepting a matching funds check of $500 from Chapter Vice President Kathleen Steinocher. Members from Chapter 56, Neenah-Menasha, Wis., donned aprons and served pancakes along with many smiles during the chapter’s breakfast fund-raiser. The event was held to support the University of Wisconsin Humanitarian Group. The group will use the funding to travel to Kenya and help improve the living conditions in local villages there. Over 150 guests were served, and with a matching funds donation the breakfast raised $1,891 for the trip. Members from the Port Washington Catholic School and Chapter 31, Port Washington, Wis., hosted a fish fry during Lent to raise funds for purchasing materials for the school. Manning the fryers with perfection were Scott Brost (left) and Tom Pujanauski. With matching funds the fish fry took in $2,000 for the school. Chapter N278, BoucherBridgewater, Mass., sold silk roses to help raise funds for a local individual undergoing medical treatments. Pictured are Marie Amelotte and Elaine Sweetman selling roses as parishionners come to Mass. The chapter began with 30 dozen roses all of which were sold. Proceeds from the sale, plus a matching funds contribution totaled $2,200. Chapter 6, Appleton Wis., teamed up with St. Thomas More Parish members to host a Lenten fish fry for the local community. Over 500 people from the surrounding area came out to support the parish, and with a matching fund contribution, the event raised $3,099. St. Thomas More will use the funds to purchase a new fryer for future events. A breakfast brunch was recently held in an effort to raise funds for the Calumet County Association for Handicapable People. The brunch was a team effort of three Catholic Financial Life Chapters: Chapter WI09, Chilton, Wis.; Chapter 118, Charlesburg, Wis.; and Chapter 222, Jericho, Wis. Pictured are just four of the many wonderful volunteers that made this event possible. With matching funds from Catholic Financial Life, the brunch raised $1,974. read more on the web Chapter 40, Waukesha, Wis., hosted a celebration dinner to honor 50- and 75-year members of the Society. Pictured with the honorees from the evening’s activities are Chapter Secretary/Treasurer Tammy Gaszak (far left) and Catholic Financial Life Vice President of Fraternal Outreach, Joe Gadbois (far right). Chapter 307, Eaton, Wis., hosted a family-style chicken dinner in honor of their most recent 50-year members. Each honoree was presented with a gold rosary. Pictured with Catholic Financial Life President&CEOBillO’Toole(farleft)are50-year members Joe Micholichek, Board Member Phyllis John, Robert Mleziva, and Curt Stodola. catholicfinanciallife.org Over 80 student and faculty members from St. Francis Xavier School participated in a “Stampede” run/walk event to benefit the school. Pictured are a few of the 25 members from Chapter N035, St. Laurent-Winooski, Vt., that helped to work and cheer on the participants during the walk/run. Including a match of $1,000 from Catholic Financial Life, the event raised $2,078 for the school. There are a lot of insurance companies to choose from. Why not protect your financial future with an organization that stands apart from the rest? Catholic Financial Life isn’t your average life insurance provider. We’re a faith-based not-for-profit financial services organization that provides financial security to members, while giving back to their parishes and communities. That means we put your interests ahead of Wall Street investors. With $4.9 billion of insurance in force, and assets of $1.2 billion, Catholics have trusted Catholic Financial Life to safeguard their financial security for more than 140 years. As a membership organization, we put your interests first. You’ll see it in the personal conversations we’ll have as we help you protect your dreams. You’ll feel it, knowing you’re an important part of our family. You’ll be proud to be a part of an organization that puts Catholic values into action by enriching your life, while serving God by serving others. For more information on Catholic Financial Life and its products and services, please contact your advisor, visit catholicfinanciallife.org, or call 1-800-965-2547. Please recycle. To receive the E-zine version of this magazine, visit our Web site catholicfinanciallife.org. Scan this code with your smart phone to visit our blog, sign up for E-News, and “Like” us on Facebook—and for every new “like”, we’ll donate $1 to the Society of St. Vincent de Paul. Products and services not available in all states. Milwaukee, Wisconsin Catholic values in action. catholicfinanciallife.org 15-01766-06/12