URBAN ACTIVATION COMPETITION

URBAN ACTIVATION
COMPETITION
This is an opportunity for a student or emerging artist to
showcase their work on an international platform.
A Light Installation will be the central feature of the
2015 YGAP Polished Man Launch Event.
After a phenomenal first year of the Polished Man
campaign - we are excited for our 2015 launch!
COMPETITION DETAILS
Applications are currently open All entries should include a
and will close on:
brief proposal or outline and
be sent to our Campaign
July 20 2015
Coordinator:
david.jeffery@ygap.com.au
Entries will be assessed on
four criteria:
Branding and existing
Polished Man collateral will be
made available to all students
and emerging artists.
1.  Interactive component
2. After
Suitability
for venue first year of the Polished Man
a phenomenal
3. campaign
Engagement
the 2015
meantime
please see:
- wewith
areCampaign
excited forInour
launch!
branding and collateral
www.polishedman.com.au
4.  Originality
THINK BIG. GET CREATIVE.
ABOUT YGAP
At YGAP we are are entrepreneurs that change lives.
We find and support local impact entrepreneurs in
emerging countries to create local solutions to poverty.
We run social enterprise businesses and two creative
fundraising Campaigns, 5cent and Polished Man.
All our projects at YGAP measurably
impact the lives of people living in
extreme poverty.
Every
$5.74
19,770
1,904
are now
accessing quality
education
are now earning a
fair wage
15,353
15,412
are living in better
homes
have a greater
chance of being free
from violence and
preventable disease
To date, YGAP have changed the lives of
63,470 people*
*as of May 2016
changes
someone's
life
POLISHED MAN CAMPAIGN
WHAT IS
POLISHED MAN?
Polished Man is an innovative
fundraising campaign that
challenges men to paint one
nail, to represent the 1 in 5
children that experience
violence globally.
WHY MEN?
Over 90% of sexual
violence against children
is perpetrated by men. At
YGAP we believe that
men have a leading role
in ending this violence
against children.
2014 POLISHED MAN
CAMPAIGN
QUICK STATS FROM LAST YEAR
$233,298
Raised in total
16,000+
Polished Men
(and Women)
13,951
Stories created on Facebook
$924,321
Worth of media coverage
Online
reach of
58M+
POLISHED MAN LAUNCH EVENT
CREATIVE BREIF
WHERE
WHEN
Ellis Street Studios
16 Ellis Street,
South Yarra 3141
6th or 13th August,
dependent on availability.
6.30 – 8PM
WHAT
WHO
An interactive light installation
within and/or on the external
wall of the event space to
increase urban engagement. It
will engage our brand collateral
and Ambassadors.
Our target market will be all
attendees at the Launch Event
including: Media, Sponsors,
Polished Man Ambassadors and,
YGAP Volunteers.
WHY
This will be an amazing opportunity to engage your skill set in the
non-profit sector. Violence against children is a very real issue in
Australia and globally, with the 2015 Polished Man Campaign we aim
to measurably impact positive change in this space.
This Launch Event will be publicised in national and international
media avenues. A few of our Australian partners from last year were
Fairfax Media, News Limited, Mama Mia and, Pedestrian TV. We will
assign credit to the successful student in all print and digital media
from event (at journalists discretion).
We will provide high resolution imagery from the event for your folio
and a written reference from YGAP’s CEO Elliot Costello and,
Campaign Manager Kylie Wallace. You will also be invited the event
to network with high level Sponsors, Ambassadors and Media
Representatives.
THE EVENT
Last year was our pilot year for the Polished Man
Campaign and media launch at Miss Fox, Melbourne.
①  Arrival – Interaction with your Light Installation.
②  Welcome Drinks, Canapés and Music.
③  Formal Speeches and Videos.
The Light Installation for our 2015 Polished Man Launch
Event will be the central focus off all attendees for the
first 30-40 minutes upon arrival.
Final applicants will be guided through the venue space
with the YGAP Polished Man Events Team and will have
access to support from creative agencies involved in this
years Campaign.
ELLIS STREET STUDIOS
FACILITIES
• 
• 
• 
• 
205 sqm space
In-house PA and lighting system
trussing and ambient lights
Integrated stereo with iPod cradle cordless
microphone
•  Access via main door or roller shutter door
•  3 phase power up to 32 amps
EXISTING COLLATERAL
Developed Branding
Website
Ambassadors
WE LOOK FORWARD
TO WORKING TOGETHER
David Jeffery
Campaign Coordinator – Polished Man
+61 430 725 150
david.jeffery@ygap.com.au