- SIA Snow Show

PRESS RELEASE
NEWS 2016
COL L E CT I ON 2016 OVER VIEW
SE L E CTE D NE WS, SPORT & OU TD OOR
AUTHENTIC NORW EGI AN
SIN C E 1 87 9
Vail sweater
Valdres sweater
MADE IN NORWAY SINCE 1879
1 0 0 % PU RE WOOL
AUTHENTIC DETAILING & PATTERNS
Dale of Norway has been a leader in knitwear
design and manufacturing since 1879. Known
for its long history, authenticity, and quality, Dale
of Norway still crafts the world’s finest knitwear
at the historic factory in Norway, inspired by
beautiful Norwegian patterns and the active
Norwegian lifestyle. Several attractive styles are
offered for men, women and kids.
The 2016 collection includes authentic, contemporary
and technical garments for fashion and sport
made from premium 100% wool; ranging from
long-lasting Norwegian wool to the finest skinsoft Merino, all new lamb’s wool Merino and
Dale’s innovative Weatherproof protection. Dale
of Norway continues to develop different yarn
qualities and designs to offer the consumer the
best and most comfortable knitwear.
Some of the new designs incorporate historic
Norwegian patterns. Other styles feature clean
lines and subtle patterns. To attract a younger
audience, Dale of Norway will be introducing
the Viking Collection of sweaters and outerwear
jackets that are dark in color, with subtle Viking
symbols and advanced knitting structures. Authentic
detailing can be found on many styles, including
pewter buttons, leather trim and embroidery.
N EW H IG HLIG HT S :
DALE OF NORWAY
ME RINO W O OL
B YKLE SW EAT E R
Bykle is a unique 100% skinsoft superfine Merino (16.5 micron) garment that can be worn as a
baselayer or next to skin sweater. This style is sporty and versatile, and features a round neckline
with button closures.The incredibly fine Merino is knitted tightly to offer maximum comfort and
avoid show-through. A traditional Norwegian Setesdal pattern of crosses can be found on the
upper arm in the masculine version and in flattering side panels in the feminine version. Naturally
wicking, the Bykle is available in men’s and women’s version and sizes. The colors match the midlayer sweaters and outerlayer Knitshells to create an attractive 3-layer concept.
Behind the name:
Bykle is a village in the valley of Setesdal.
MSRP $239
RON DAN E S W E AT ER
F R O S TI S E N SW EAT ER
ULV SWEAT ER
The Rondane Sweater, available in men’s and
women’s styles, is designed with a unique, premium 100% skinsoft superfine 16.5 micron Merino.
The Rondane is soft enough to be worn next to the
skin or as a layering piece. It is sporty, yet elegant
with a 1/4 zip front, clean lines, and a traditional Norwegian pattern inspired by the St. Moritz
Championship sweater, is ideal for everyday
wear to a day on the slopes. It comes in four specific colors for men and women in hues of grey,
black, raspberry and sky blue with an optional
coordinating Merino hat. Machine washable.
This sweater features a design that has an
ice crystal look incorporating the traditional
eight-pointed rose pattern. Made with Dale’s
3-ply skinsoft Merino wool with stain and dirt resistant white yarn, the Frostisen is sporty, functional
and made with natural fibers. Offered in men’s
and women’s version, with coordinating hats and
headbands. Matching baselayers and Knitshell
outerlayers are also available.
Machine washable.
Dale of Norway introduces a new super soft
outdoor sweater made of 100% lightweight
wool from Merino lambs with a traditional hand
knit texture. The Ulv is a very comfortable, cozy
sweater that can be worn next to skin. The Merino
yarn is knitted with a new technique using more
air or space between the stiches and features
attractive knitting structures. The Ulv Sweater is
ideal for indoor and outdoor use and is designed
with a 1/4 zip high neck with leather details along
the zipper. The sweater is unisex in fit and is available in three colors: sand, navy, and dark charcoal.
Matching Ulv hat is also available.
Behind the name: the name Rondane is a
Norwegian national park with steep
mountains and deep valleys.
MSRP $239; $59.95, hat
Behind the name:
Frostisen is a large glacier in Norway.
MSRP $299
Behind the name:
Ulv is the Norwegian term for wolf.
MSRP $299
N EW H IG HLIG HT S :
DALE OF NORWAY
D E TAC H A B L E H O O D
INN OVATIVE
W E AT H E RPRO O F
Draw string in hood to make a
t i g h t e r f i t w h e n w i n d y.
DA L E O F N O R WAY K N I T S H E L L FA B R I C
For 2016-17 Dale of Norway expands their unique Weatherproof Outer-
3 layer laminate d system.
wear styles made of water repellent, stain and dirt resistant wool, with a
long-lasting wool
2 p l y, 10 0 % N o r w e g i a n
premium windproof membrane. The Knitshell™ jackets are designed with
Dale’s proprietary, award winning 3-layer laminated fabric, that is highly
breathable and designed to be worn on and off the slopes. The outerwear
garments feature stylish designs with technical details.
P O CKE TS & CUFFS
Tw o p o c k e t s i n f r o n t,
inner pockets and inner cuf fs.
B R E AT H A B L E W I N D P R O O F M E M B R A N E
L o n g e r f i t i n t h e b a c k t o “g u a r d a g a i n s t ”
wind and snow
GLITTERTIND WEATHERPROOF JACKET
S TRYN K NIT SH EL L JACKET
J OT UNH EIM EN K NIT SH ELL JACKET
A lightweight Weatherproof outerwear garment
is the Glittertind Jacket featuring a breathable
windproof liner and water-repellent wool that is
stain and dirt resistant. The design is sporty and
inspired by traditional Norwegian patterns. Features include knitted Merino inner cuffs, 100%
lightweight 2-ply wool, zipper pockets, and a
front zipper for easy on/off. The Glittertind is
naturally warm with a technical twist making it
perfect for any outdoor adventure. Available in
men’s and women’s sizes and several attractive
color combinations. A matching Weatherproof
hat is available.
This highly elegant and comfortable jacket com-
A new and sporty technical Weatherproof jacket,
designed with Dale of Norway’s innovative Knit-
Behind the name: Glittertind (‘twinkle peak’) is
Norway’s second highest mountain.
MSRP $438, sweater; $79.95, hat
bines Dale of Norway’s lightweight Knitshell™
wool fabric with a new and exclusive Woolshell.
The result is a water repellent, stain and dirt resistant outerwear jacket with a breathable windproof
membrane. A fully lined hood, inner lining and
cuffs, and numerous zippered pockets, make the
Stryn jacket ideal for ski adventures to everyday
wear. Available in men’s and women’s sizes, in
either a black and dark grey color, or a fresh
navy mustard combination.
Behind the name:
Stryn is a popular ski area in Norway.
MSRP $799
shell™ fabric, a 3-layer system made with water
and stain repellent wool and laminated with a
breathable windproof membrane. Many technical
features include detachable hood, inner cuffs,
and numerous pockets. This stylish performance
jacket is designed for the ski slopes, but is also
perfect for hiking and everyday use. Available
in men’s and women’s sizes. The colors match
the Dale of Norway Merino sweaters for an attractive look.
Behind the name:
Jotunheimen is a mountain range in Norway.
MSRP $599
N EW H IG HLIG HT S :
DALE OF NORWAY
VI K IN G COLLEC TIO N
The all-new Viking Collection, inspired by the Norwegian Alpine Team and Viking folklore, features
sweaters and outerwear garments that are designed to target a younger audience. The Norwegian
Alpine Ski Team, called “Attacking Vikings”, will use the Viking sweater/cardigan as their official
World Championship sweater for the season 2016-2017.
The Viking Collection comes in a rugged black-grey color with subtle Norwegian Viking patterns
and two runic symbols, meaning protection and victory. The concept includes 3 innovative
100% pure wool qualities.
T HE V IKIN G B A S I C S WE ATE R
TH E V I K I NG SWEAT ER/CARDIG AN
V IK ING K NIT SH EL L J ACKE T
This sporty and versatile round neck top with buttons can be used as a “next to skin” sweater or
baselayer. It is made with a unique 100% ultrasoft
and superfine premium 16,5 micron Merino for
maximum comfort, knitted tightly to avoid showthrough. The design is patterned with the two
runic symbols meaning protection and victory,
on the upper arm in the masculine version and
in flattering side panels in the feminine version.
Machine washable.
A true masterpiece of knitwear, made in Norway
by ancestors of the Vikings on the Norwegian
west coast. It is designed with Dale of Norway’s
new super soft wool quality from Merino lamb’s
that is rugged in appearance, but super light in
weight. The advanced knitting structures create
the impression of a protecting breastplate with
arrows along the zipper. The back is adorned
with two runic symbols meaning protection and
victory. The arms of the feminine cardigan are
decorated with beautiful cable knit, and the masculine sweater has knitted elbow patches. The
sleeves are long with thumb holes, and the fit and
trims create a modern and young look. The famous Norwegian Alpine team, called “Attacking
Vikings”, will promote it as their official World
Championship sweater 2016-2017.
A sporty and technical outerlayer jacket, perfect
for the ski slopes and cold weather. It is designed
with Dale of Norway’s innovative Knitshell®
fabric made with water and stain repellent wool
laminated with a breathable windproof membrane. The jacket has many details including detachable hood, inner cuffs and numerous pockets. Available in men’s and women’s sizes.
MSRP $239
MSRP $328
MSRP $599
N EW H IG HLIG HT S :
DALE OF NORWAY
O LYM P ICS & WOR LD
C HAM P IONSHIP
2 016-2017
Dale of Norway has designed official sweaters for every Winter Olympics
and World Championship since the 1956 Cortina Winter Games. Since
1956 Dale has been the official supplier to the Norwegian Ski Association
and later to the International Olympic Committee. Continuing with this tradition and their commitment, Dale of Norway is introducing two key styles to
their collection.
SK ISK Y T T ER ( BIAT H L ON) SWEAT ER
The official sweater for the Biathlon World Championship in Oslo 2016,
but created to be a popular ski sweater in the years to come. A sporty
and comfortable sweater made of 100% skinsoft Merino and with Dale of
Norway’s long-lasting knitting quality. The elegant pattern combines the
traditional eight-pointed rose with two biathletes and fresh contrast colored taping. Available in men’s and women’s versions and with matching hat
and headband. Machine washable.
Behind the name: Skiskytter is the Norwegian word for Biathlon.
MSRP $299
L ILLEHA M M E R S W E AT E R
L AH T I SW EAT ER
The Lilllehammer Sweater, originally introduced at the 1994 Lillehammer
Olympics, has been updated to today’s style, design, and trends and is the
official sweater for the Youth Olympic Games in Lillehammer in 2016. It is
made with an incredibly soft, lightweight 100% Merino wool in a premium
long-lasting knit quality. The fresh, youthful and elegant design combines
a traditional Norse pattern with a contrasting stripe on the shoulder, and
can be worn as a ski sweater or for an evening out. Available in men’s and
women’s versions and with matching hats. Machine washable.
Sporty, yet elegant with Norwegian flag stripes on the front and inside of
neck. A special edition patch on the upper sleeve signifies the Lahti as the
official Norwegian World Championship sweater for the Nordic World
Ski Championships in Lahti, Finland in 2017. The ¼ zip sweater is made
from 100% skinsoft Merino and the white color is stain and dirt resistant.
Available in men’s and women’s sizes, in kid’s version, and with matching
hats and headbands. Machine washable.
Behind the name: Lillehammer Olympics in 1994 and Lillehammer Youth
Olympics in 2016.
MSRP $229
Behind the name: Lahti is a town in Finland where the 2017 Nordic
World Ski Championships will take place.
MSRP $299
N EW H IG HLIG HT S :
DALE OF NORWAY
A C C E SS O RI E S
Dale of Norway’s accessories are the ultimate compliment to the sweaters
and jackets, but are also appealing as a stand-alone group. They are
knitted in different types of 100% wool, all lined with superfine ‘Merino’
for supreme comfort and all the benefits and advantages of pure wool. The
Weatherproof hats, with water-repellent yarn and windproof lining, are
perfect in extreme weather conditions.
Dale of Norway’s accessory collection includes hats, headbands, scarves
and wrist warmers available in coordinating solid colors, stripes or in Norwegian patterns.
ULV HAT – U N I S EX O R F E M I N I N E
L I L L E H A M M ER H AT
L AH T I H AT AND L AH T I HE ADBAND
New in the collection is Ulv hat, designed from
100% Merino lamb’s wool with a hand-knit texture that is super soft and lightweight. The hat is
available in a unisex version and in a women’s
style featuring a removable fur pompom. The Ulv
is available in solid earth tones and navy, making
it easy to coordinate with most jackets or sweaters.
Designed to match the Lillehammer sweater. It is
made of 100% skinsoft, extra-fine Merino wool,
with a traditional Norse design pattern in a modern
look. Offered in two versions – a beanie and a
longer length for a slightly slouchy look.
Machine washable.
A sporty and elegant design in 100% skinsoft
Merino wool. Offered in several attractive colors
in a unisex look and fit. An ideal accessory to the
Lahti sweater for men, women and children, the
official Norwegian World Championship sweater for the 2017 Nordic World Ski Championships. Machine washable.
MSRP $ 69.95
MSRP ladies’, $139.95. Unisex, $69.95
MSRP hat, $59.95. Headband, $49.95.
N EW H IG HLIG HT S :
DALE OF NORWAY
TRE N DS
•
Natural wool: The wool fiber is 100% natural, sustainable and eco-friendly.
•
Wool technical properties: Breathes. Wicks moisture. Odor resistant. Superior
insulation. Regulates temperature. Wool is nature’s own ‘high-tech’ fiber.
•
Environmentally friendly: Dale of Norway products are made in a hydro
powered factory since 1879, with natural power from the local waterfalls.
•
Ethical production standards. All raw materials are certified animal friendly.
•
True authentic: Dale of Norway has produced premium knitwear and beautiful
Norwegian designs since 1879.
•
Leading innovations: Over the past 135 years, Dale has become a leading
innovator of new wool qualities, knitting techniques and designs, resulting in
the best and most comfortable knitwear. Innovations from Weatherproof wool
to skinsoft Merino, are used and adapted to fit product style and end use.
•
Long-lasting garments: Norwegian wool is known for its long lasting quality
and crisp look.
N O TE TO E D I TORS
• Images available upon request: historical,
product, product on models, and lifestyle.
• For additional information contact:
Sue Killoran (responsible PR),
Killoran@ezcloud.com,
802-522-3313
ABOUT DALE OF NORWAY
For over 130 years, Dale of Norway has been developing, producing and distributing
the finest Norwegian sweaters in the world and continues to this day with new innovations in knitwear and in technical outerwear designs. Founded in 1879 in the quaint
village of Dale, the brand is best known for their premium quality, attention to detail, and
beautiful classic designs inspired by Norwegian patterns and the active Norwegian lifestyle. The Dale of Norway factory and facility is fully operated by natural HydroPower
since 1879. Dale of Norway is available throughout the world and in over 600 retail
locations in North America. http://daleofnorway.com/
D A L E O F N O R WAY. C O M
DALE OF NORWAY INC.
20 Wintersport Lane
Suite 125
Williston, VT 05495, USA
Phone: +1 (802) 383-0132
Fax: +1 (802) 383-0133
E-mail: mail@daleofnorway.com