Rely on Popular Cheez-It® Flavors To Grow Sales at the

Transcription

Rely on Popular Cheez-It® Flavors To Grow Sales at the
Rely on Popular Cheez-It® Flavors
To Grow Sales at the Right Price!
®
Product
Description
14 Digit Case Code
Pouch
Code
Inner
Pack
Ea /
Case
(ct)
Pkg Net
Wgt (oz)
Cubic
Feet
Gross
Case Wgt
(lbs)
Gross
Pallet Load
Wgt (lbs)
Cases /
Pallet
Cases /
Layer
Pouch
Dimensions
LxWxH
Case
Dimensions
LxWxH
Cheez-It ®
Snack Mix, Original
000-24100-57715-6
0-24100-57716-3
6
6 ct.
4.50 oz
0.35
2.22
279.72
126
21
6.0" x 1.5" x 8.50"
12.25" x 6.5" x 7.5"
Cheez-It ® Snack Mix,
Double Cheese
000-24100-57720-0
0-24100-577721-7
6
6 ct.
3.50 oz
0.35
1.85
233.10
126
21
6.0" x 1.5" x 8.50"
12.25" x 6.5" x 7.5"
Cheez-It Duoz®,
Cheddar Jack / Baby
Swiss
000-24100-92816-3
0 24100-92841-5
6
6 ct.
4.30 oz
0.35
2.16
272.16
126
21
6.0" x 1.75" x 8.50"
12.25" x 6.5" x 7.5"
Cheez-It Duoz®, Sharp
Cheddar / Parmesan
0 00 24100 57728-6
0 24100-57730-9
6
6 ct.
4.30 oz
0.35
2.16
272.16
126
21
6.0" x 1.5" x 8.50"
12.25" x 6.5" x 7.5"
Cheez-It Grooves®,
Zesty Cheddar Ranch
000-24100-93646-5
0-24100-10344-7
6
6 ct.
3.25 oz
0.35
1.77
222.64
126
21
6.0" x 1.75" x 8.50"
12.25" x 6.5" x
7.125"
Cheez-It Grooves®,
Sharp White Cheddar
000-24100-93647-2
0-24100-10345-4
6
6 ct.
3.25 oz
0.35
1.77
222.64
126
21
6.0" x 1.75" x 8.50"
12.25" x 6.5" x
7.125"
Cheez-It ® Crunch’d ™,
Cheddar Cheese
000-24100-10453-6
0-24100-10456-7
6
6 ct.
2.00 oz
0.39
1.27
944.00
160
21
6.0" x 1.75" x 8.50"
12.25" x 6.5" x
7.125"
Cheez-It ® Crunch’d ™,
Hot & Spicy
000-24100-10454-3
0-24100-10455-0
6
6 ct.
2.00 oz
0.39
1.27
944.00
160
21
6.0" x 1.75" x 8.50"
12.25" x 6.5" x
7.125"
.
CASE
CHEEZ-IT ® CRUNCH’D™ CHEDDAR CHEESE
CHEEZ-IT GROOVES ® WHITE CHEDDAR
0
00
24100
93647
2
CHEEZ-IT ® SNACK MIX ORIGINAL CASE
POUCH
CHEEZ-IT ® CRUNCH’D™ HOT & SPICY
CHEEZ-IT GROOVES ® CHEDDAR RANCH
0
00
241 0 0
CHEEZ-IT ® SNACK
0
00
93646
CHEEZ-IT ® CRUNCH’D™
CHEDDAR CHEESE
CHEEZ-IT GROOVES
E ®
SHARP WHITE CHEDDAR
CHEEZ-IT GROOVES
E ®
CHEDDAR RANCH
CHEEZ-IT ® SNACK MIX
ORIGINAL POUCH
CHEEZ-IT ® SNACK MIX
DOUBLE CHEESE POUCH
5
MIX DOUBLE CHEESE CASE
241 0 0
57720
0
CHEEZ-IT DUOZ
O ® SHARP CHEDDAR
MONTEREY JACK
CHEEZ-IT DUOZ ® SHARP CHEDDAR PARMESAN
0
00
24100
57728
CHEEZ-IT ® CRUNCH’D™
HOT & SPICY
CHEEZ-IT DUOZ
O ® SMOKED CHEDDAR
MONTEREY JACK
CHEEZ-IT DUOZ ® SMOKED CHEDDAR MONTEREY JACK
6
For more information, call 877-511-5777 or Visit Grow My Store™
at kelloggsconvenience.com/GrowMyStore for the most updated tools and resources.
®, TM, © 2015 Kellogg NA Co.
TABASCO® is a registered trademark for sauces and other goods and services; TABASCO, the TABASCO bottle design
and label designs are the exclusive property of and licensed by McIlhenny Company, Avery Island, Louisiana USA 70513.
www.TABASCO.com
154082
f
er test o
Consum
$
int
Price po
p to a
Shows u
Excite consumers with a great value on eight popular
Cheez-It® snack flavors at a “Single Right Price.”
It’s an on-going, everyday value pricing strategy delivered through key in-store placement
that groups eight popular Cheez-It ® snack flavors to drive impulse and multiple purchases.
1.99
37%
2
SALES
LIFT IN
Cheez-It ® the #1 Cheese Cracker Brand in
Convenience Brings Strength to Salty Snack Sales!
2
Grouping product placement with a single price is attractive to consumers
and enables them to “reach for” all of their favorite flavors for a great deal.
The $1.15B cheese snack segment is growing at 4.7% and Cheez-It ®1 leads the way
with bold snack flavors and textures that are on-trend and made with 100% Real Cheese!
Designate a Cheez-It®
Right Price Destination
To Encourage Repeat
Purchase!
ested
Sugg
price
™
Fixed Location
Serves as consumers’ everyday,
on-going “go-to” stop for value
and salty snack satisfaction.
Cheez-It Grooves ®
A lighter chip-like snack that delivers the flavor,
cracker impact and textured experience consumers want.
Cheez-It ® Crunch’d™
The only Cheez-It ® crunchy cheese puff that’s made with
100% Real Cheese—for a dynamic taste explosion!
Brand Strength
Shelf presence increases
recognition and showcases variety.
™
Right Price Strategy
Set Cheez-It ® salty snacks apart from
crackers, as well as the competition.
Cheez-It ® Snack Mix
Offers a flavorful mix of Cheez-It ® Snack Crackers,
pretzels, bread slices, wheat squares and cheese
flavored rice balls. Cheez-It Duoz®
Baked Snack Crackers with two different,
though complementary flavored Cheez-It ® crackers in
one bag for a differentiated snack experience.
Source: 1 2012 Cheez-It® Snack Mix TPR Test Results
Source: 2 Nielsen, Total Convenience, 52 Weeks Ending 12/27/14
!