- Printerocity

p rinterocity
low cost | easy to use | web-2-print
software to take your
business to the next level
web-2-print
workflow
proofing
preflight
branding
Executive Summary
Printerocity gives you the tools to take your business to the next level.
From the client side, it enables you to connect online. From the business
side, it streamlines your workflow. From the production side, it connects
you and your in-house and outsourced production. It also adds web-2print templates, opening up an entirely new revenue stream.
Web-2-print
We provide you with 3rd generation web-2-print, meaning that your
clients’ editing experience is simple and intuitive. It also means that
the templates themselves are easy to set up. With Printerocity you can
develop client accounts from simple business cards to accounts of up
to $100k a year – we give you the tools.
Your client can easily and intuitively edit
templates online
Proofing
No more manual watermarking of every proof. Printerocity includes
simple, secure, one-click proofing with easy approval for your client.
Your clients, online
Make your client relationships stickier. The client portal is branded with
their corporate identity and allows your clients to easily access past
jobs and their digital assets.
Your workflow
Streamline your day-to-day activities. Keep up to date on job
progression. At a glance, instantly access strategic and performance
reports to help you plan your business.
Auto-preflight
Save 20 minutes per job by preflighting files automatically with
Printerocity. Technical issues are intelligently corrected, and a report is
produced for the user to check before sending the job to print.
Your production
Create a portfolio of your products for your clients to order online
(including via web-2-print templates), as well as a Pick ‘n’ Pack module
for pre-printed items.
Your suppliers
Extend your offering further by building a product range across any
number of suppliers. The Printerocity system will deliver a PDF, as well
as the job specification, to your chosen supplier.
3
Easy to make templates for flyers
Printerocity: more than just
web-2-print
Software that:
• connects your clients,
your team, your production
and your suppliers
• makes your business more efficient
• helps you do more with your clients online
• is cloud-based and runs via your web browser
• adds next generation web-2-print templates
CLIENT SIDE
Account Management
Online Orders
Web-2-print templates
Studio
Workflow
Management
BUSINESS
SIDE
Financial
Reports
Online
Proofing
p rinterocity
low cost | easy to use | web-2-print
Web-2-print
templates
DESIGN
SIDE
Auto
Preflight
CRM System
PRODUCTION AND FULFILLMENT
In-House
• add the products you make onto the system
• Pick ‘n’ Pack
Marketplace
OpenSource
• works with existing suppliers
• add competitors if
you prefer!
4
• access to our entire
product range at
trade price
• access to a network of outsourced products
Printerocity Shop
B2C site that makes you money
Turn your website into a storefront
Your
web address
Interchangeable
themes that you
can customize
to your brand
Printerocity Shop provides you with an adaptable interface to
target the B2C market using your own domain name.
your web address
OR
www.orderlink.us/<yourbusinessname>
Customize your shop
Printerocity Shop uses themes similar to how WordPress operates.
Themes control the layout and menu; allow you to add sliders and
other pages; and give you the ability to change colors, font styles,
graphics and content to match your brand.
With basic design skills, it’s possible to configure your shop in a few
hours, retaining elements from an existing website, while adding in
other content. Stripe and Paypal payment gateways are included,
Editable print-ready
templates
eliminating the need to process payments offline.
Print-ready templates & preloaded products
Shops come preconfigured with TemplateCloud, a crowdsourced
library of more than 12,000 templates that allows you to sell print to
prospective clients who don’t already have a print-ready file. Shops
are also preloaded with more than 1,000 Printerocity products,
which allows you to get your site up and running more quickly.
Products can be removed and your own products, or third-party
products, can be added to customize your offering.
Orderlink - Client accounts and tools
Clients can login to their account directly from the site, giving them
access to the various Printerocity tools via the dashboard.
Your clients’ Orderlink accounts keep a transparent online catalog
of everything your clients order, together with their logos and
Client
sign in
images. No more hunting around for a copy of the job your client
used for their last tradeshow.
Order history thumbnails
12,000+ print-ready
templates and 1,000+
preloaded products make
selling online easy
5
File and image storage
Printerocity Studio Workflow
Making workflow management easy
Printerocity – management information systems
OK, workflow in itself isn’t exciting. But the reality is, that by
streamlining your workflow every order can be more efficient
and more profitable.
ry paymen
t
eve
ry month
eve
Has this
artwork deposit
been paid?
How is
my business
performing?
Our cashbook system allows you
to allocate client payments
against jobs, so everyone
on the team can be
in-the-know
Access fully up-to-date
performance information turnover, margin, new
client acquisition, it’s
all here
yp
ever roof
every job
When did
the client see a
proof?
How much
margin am I
making on this
order?
Proofing progress and client
instructions captured
within the system
A click of the secret transfer price
link within the job reveals the
cost, so you’ll always know
what margin you’re
making
ry update
eve
every day
What’s the
latest with this
job?
What needs
doing and when?
Maneuver each job through
the workflow using our
comprehensive status
profiles
Easy-to-use, at-a-glance reports
giving you information on
where your orders
are at
Administrative time is expensive. With print run lengths reducing
and average order values falling, the administrative burden of
each order is eating into more of your profit margins.
Printerocity manages your workflow. Whether the order
originates online or offline, Printerocity makes the order cycle
transparent, traceable and efficient.
Printerocity provides numerous reports and performance
indicators. Scrutinize the information per job or per client, per
week or per month. Use these tools to optimize your productivity
and profit.
Client details can be imported directly into Printerocity from
Excel, speeding up the set-up process. You can also export data
from Printerocity in an open format.
Job by job, Printerocity controls
the key operational details to
reduce workflow inefficiencies
Manage your workflow operations efficiently
6
Printerocity provides KPIs to
help drive improvement in
your business performance
Auto-preflight
Save 20 minutes per job on client supplied files
Why preflight?
File
received
from your
client
Printerocity preflight is designed to help you process supplied
files for flyers, brochures, business cards, etc., that are intended to
be produced in process color.
It identifies common problems such as unintended spot colors,
Studio
sourced
designs can
also be
processed
low resolution images, RGB images and the absence of bleed.
Printerocity auto-preflight has been configured to standard
Upload
PDF to
our secure
cloud
industry tolerances for bleed, ink limit and the like. Printerocity
preflight works with Marketplace products but is equally well
suited to supplying files for in-house production or outsourcing to
a third party.
Upload your file. Printerocity interrogates your file. It makes
intelligent changes, e.g. adding bleed. When certain other
problems are encountered, Printerocity reports back via a Results
of your File Check screen.
Preflight with
one click
Worldwide, 21,000 jobs
were preflighted in 2013,
saving 7,000 working hours
Failed
files can be
tweaked and
re-preflighted
Pass /Fail, and
a report is
generated
View
preflight
W3P
preflight
report
Download
print ready
PDF if required
More than just a reporting
function, Printerocity autopreflight actually fixes
common issues with problem
files
Print ready
PDF now ready
to go
artwork resized
colour
color space converted
printer’s marks removed
fonts converted to outlines
7
Online proofing
Bulletproof makes it secure and efficient
Why not just proof via email?
Let’s think about the drawbacks. When you email a PDF proof,
you’re running a risk that the client may take it and order via any of
the low-cost online printers.
Of course, you could make a low resolution or watermarked
version to secure it, however in doing so you’ve added an extra
stage of administration with every proof. This reduces your
efficiency.
Bulletproof – simple and secure
Bulletproof is the Printerocity way of proofing. Bulletproof makes
the process simpler and quicker for you and your client.
Instead of having to remember log in details and passwords,
your client accesses their proof via a token embedded in an
email, automatically generated by Printerocity. This means that
accessing their proof is just as simple as clicking on the link in the
email.
You enjoy peace of mind knowing your client is accessing a
proof that provides them with the necessary detail, but is not in
a format that could be sent to your competitors. If the proof is
downloaded, a watermark is automatically added.
Proofing Problem 1:
Hi-res PDF proofs risk the
job being printed elsewhere
Your Client
Your Team
Proofing Problem 2:
Watermarked PDF proofs
mean additional workload
with every order
Printerocity Proofing Solution:
Simple and secure for you, easy
for your client to use
8
Printerocity In-House
Connects with your in-house production
Printerocity – orders routed to your own production
Specify the products that you produce in-house, the stock you
print them on, the inks you use, and the turnaround.
Make these products available to your clients, enabling them to
order online.
Choose
the ‘in-house’
product that
you want
to sell
Web-2-print direct to your press
Via web-2-print templates, orders can be directed to your own
in-house production. It’s simple to use. The web-2-print templates
are paired with your in-house products.
Build your
own product
range
Set your
production
steps
Having made changes to their web-2-print template, your client
then orders the products you have created. The Printerocity
system then produces a print-ready PDF for integration within your
production workflow. Alternatively your client can upload their
own PDF.
Set your
prices
Pick ‘n’ Pack
Printerocity In-House also supports Pick ‘n’ Pack, or fulfillment
management, to give it its more formal title. This allows large
quantities of stock items to be called off in smaller quantities by
your client.
The Printerocity Pick ‘n’ Pack module gives you a simple and
reliable process to manage stock items.
Client orders
online/offline
Printerocity
provides
order info and
a graphic
file
Production
Sell your in-house
printing online
Connecting with your in-house digital
printing facilities
Pick ‘n’ Pack functionality for clients
ordering stock items
Print jobs from
template orders
in-house
9
Printerocity OpenSource
Connects with your suppliers
Printerocity – a truly open platform
With Printerocity OpenSource you can add a product range
connecting across any number of external suppliers. Create your
own product list, set your own prices, and make them available to
your clients via online templates, their portal, or offline.
Set up your
external
suppliers
End to end automation
Once you’ve approved an order, your supplier will receive via
email a print ready PDF, details of the product ordered, run length,
turnaround, delivery instructions and any special requirements
specific to that particular order.
Configure Printerocity
to route orders to your
nominated suppliers
Alternatively route
orders to Marketplace,
it’s your decision
Create your
product list
Set your own
prices
Select
specific
products for
specific
customers
Define your
production
steps
Keep track
of jobs
in progress
Output
a print ready
PDF and
route to
supplier
10
Printerocity – client template
driven web-2-print
Intuitive, simple editing for your client
Web-2-print
2nd generation web-2-print enhanced the user experience
allowing the client to edit more intuitively on the document.
Web-2-print is about making client specific templates, which can
However building the templates for the printer or agency was a
be edited by your client online.
time consuming and cumbersome task.
At a simplistic level, web-2-print could involve your client making
Template driven web-2-print
changes to their business cards online for new members of staff.
Printerocity is 3rd generation web-2-print. This means that
At a strategic level, the web-2-print system could involve you
building templates is quick and easy. Typically, building a
installing a sophisticated print buying system for a major
template takes 10 minutes from an InDesign file. Learning to make
multi-site client. Such strategic web-2-print systems build very
templates is also simple (2 hours), as the technology is centered
sticky relationships between you and your client.
on the designer’s existing InDesign skill set.
The problem with legacy web-2-print
Editing directly on the template
makes Printerocity more suitable
for higher value print jobs
First generation web-2-print used form fields for the editing. The
user experience for the client was too limited. This restricted the
use of web-2-print for flyers and brochures – higher value print
orders.
1
InDesign file
6
Template functioning
online
2
Set up layers
0,187(
7(03/$7(6
3
Embed fonts and
specify colors
5
Upload to cloud
4
Embed images
11
Printerocity takes web-2-print
to the next level
Getting started with web-2-print
Business card reorders for corporate clients
Ideal for business card reorders
By offering online business card reorders with simple to make 10
minute templates, your business enjoys a clear competitive edge.
Job-by-job, this removes the unnecessary admin costs from what
is a relatively low value order.
Online business card reordering is best targeted towards clients
with more than 10 employees. Local lawyers, accountants,
surveyors, recruitment firms, estate agents and indeed any sales
focused company, provide an ideal target market.
Indeed, online business cards could prove the ideal ‘door opener’
with a client of this type. It provides the opportunity to then
sell your other high value creative and graphic services in the
Lock client fonts
traditional offline manner.
Templates can also be set up for flyers, booklets, stationery and
the like.
Printerocity makes it fast
and simple to set up your
web-2-print templates
Business card reorders
provide a simple way
to start using
web-2-print
Fix corporate colors
Use for stationery, flyers
and booklets too
Low administration coupled with high brand integrity
12
Printerocity Basic for $100k+
key accounts
Ideal for multi-site businesses and franchise networks
Target high value clients
Printerocity provides you with the web-2-print functionality
to support client accounts in excess of $100,000 per year.
To facilitate larger clients, Printerocity includes the facility
for branded client portals. This means that your client signs
in to a portal that has been branded with their corporate
colors and logo.
Setting up a client system of this magnitude may appear
daunting. However Printerocity provides all the necessary
structure. For multi-site clients, additional powerful tools
are available.
Large web-2-print systems of this type often require
upwards of 50 templates. As Printerocity features 10 minute
Organized Folders
Full Template Suite
templates (versus 1-2 hours in other systems), it gives you a
real competitive advantage.
Web-2-print clients also
generate significant
design and offline orders
There are more than
3,000 franchise networks
in the US to target
Template Editor
Client
Branded
Portal
13 Web-2-print is ideal for multi-site businesses
Client
Service
Team
Client’s Tools For
Central Marketing Team
Printerocity Marketplace
Access 3000+ trade price points
Expand your offering
Marketing Collateral & Offers
Aside from the software functionality, Printerocity gives you
Printerocity partners who use Marketplace also have access to
access to the printing.com ‘Marketplace’. Marketplace is the
unbranded white label marketing collateral. This includes an end-
entire range of more than 1,000 printing.com poducts at trade
user buying guide, which contains recommended retail prices.
price. Rest assured our print quality and production facility in
Jacksonville, Fla., are second to none. (See page 19 for more on
our printing.com offering.)
Whether you use Marketplace or not is your decision.
Marketplace is centered on urgent, awkward, low-volume printing
orders that sit between the traditional digital and litho offering.
We manufacture to a very high specification, tight tolerances
on press along with hi-definition stochastic (FM) screening as
standard.
Marketplace trade prices are private, and reserved for graphics
professionals. We’d be happy to provide further details of
Of course, using this buying guide or indeed the recommended
prices is optional. Generic, unpriced product samples are also
available.
On a monthly basis, Marketplace features various discounted and
half price deals. Again, an option that is available to Printerocity
users.
Marketplace includes the
entire product range at
trade price
Marketplace pricing upon request.
You too can become a
supplier to Marketplace
Presented to make you look good
Plain packaging
Automated
job tracking
Clearly labelled
for courier
Banded
Shrink wrapped
Each pack is banded and shrink wrapped so that your print arrives in a condition
that you would be delighted to hand over to your valuable client
14
“The Printerocity Weekly Webinar”
Online training direct to your desk
Interact with the course leader
via the chat function
Listen to the interactive webinar
– the closest thing to classroom
sessions without the wasted
traveling time
15
Support and development
Training in the comfort of your office
Webinars
The Webinar is at the heart of Printerocity training.
Every month, many webinars covering a variety of topics are
offered. Log on from your desktop (ideally with your headset)
and listen to the course instructor lead an online training
session. Ask questions via the online messaging function.
The Webinar maximizes the training impact and very
importantly reduces any unproductive out-of-office time for you
and your team. Webinars are saved allowing you to step in and
out for a refresher when you need it.
Webinars are graded Beginner, Intermediate or Advanced. This
provides an ideal road map for new starters in your team to
complete all the Printerocity training over a 3 month period - or
faster if you prefer.
Dedicated team
Every Printerocity partner has a dedicated Business
Development Manager for ongoing day-to-day
support inquiries.
Getting started
We will provide a training program via the webinars.
The Webinar allows you
to fit training around your
schedule
The Webinar provides a
structured program for
your new employees
16
FAQs
Who is Printerocity for?
Printerocity is for graphic designers, web designers, sign companies,
How long am I tied in for?
print brokers and printers themselves. Printerocity is software that adds
Month-to-month.
web-2-print and other online functionality.
I don’t have a shopping cart function on my website, will Printerocity
What platform does Printerocity run on?
provide this?
We host Printerocity servers and manage back-up, maintenance and
Yes, that’s what the Orderlink function of Printerocity does. You can set
contingency. All you and your client need to run Printerocity is a modern
up log-ins online for all your clients, or microsites for larger accounts.
web browser.
What happens if you fail to deliver an order on time?
Our on-time success rate is 99.8%. When we do fail, there is a
predetermined reimbursement of recompense that reflects the primary
Which payment providers does Printerocity work with?
Presently Printerocity is configured to work with Stripe and PayPal.
What other costs are there?
loss and administrative burden.
All the prices for the use of Printerocity are set out in the table on page 18.
There’s a printing.com outlet near me, can I still be a Printerocity
Will you help me find $100k accounts?
partner?
Yes. There is no limit to the number of Printerocity partners that can
exist in a particular geographic area.
Do I have to share my client data with you?
To get the best value from the system, for example online client portals,
you’ll want to input your client data. For the avoidance of doubt, all
client data and the like entered onto the system by Printerocity partners
As well as the tactical training we provide on webinars, we provide
strategic training, delivered regionally. This includes selling to larger
companies and managing larger accounts. Terms of engagement,
service level agreements, along with presentation skills are covered.
What payment terms can I have?
Payment terms of 30 days or more may be offered subject to status
and credit references. Terms available will be confirmed on request.
remains the exclusive property of the partner.
Collections are made by direct debit.
Is Printerocity like a franchise?
Can I use any font I like in the templates I build?
No – Printerocity is a web-2-print, workflow, proofing, preflighting and
ordering centered software solution. Sure, it’s used by printing.com
franchises and other partners internationally, but now the Printerocity
formula is available to use your way, with your brand, your production
and your suppliers, without long term obligation.
Yes you can, although any editable text needs to use a font that has
been uploaded to our InDesign server and is licensed for use in an
online environment (more complex and costly than a normal desktop
license). We have 1,700 fully licensed fonts available for Printerocity
partners to use in their templates.
Got more questions?
Email: hello@printerocity.com
17
The Deals
PrinterocityPrinterocity
BasicShop
Fixed Fees
Variable
Charges
Initial fee
$499$499
Monthly fee
$199$249
Free System Charges
50 per month
System Charge – per In-House job
$1$1
System Charge – per OpenSource job
$1$1
50 per month
Access to Marketplace (products we produce)
B2C
Web
Shops
Web-2print
Printerocity Shops included
n/a1
Additional shops – monthly fee
n/a$149
Web-2-print Client Templates
Client Branded Portals
Tools to
help you
design
12,000+ Designer Templates, with option
to download PDFs or InDesign files
Support
& Training
Access to daily group webinars
Tools to
help you
sell
Access to generic Buying Guides
Discounted Fotolia stock photos
Online training library
Access to generic,
unpriced product samples
Client Portal with your branding
Tools to help
streamline
your
business
Use of Bulletproof
Auto-preflight
In-House and OpenSource
Low-cost option for
18
Recommended for
printers, resellers, and
printers, resellers and
agencies not wanting a B2C
agencies who want a working
web shop at the onset. Option
B2C web shop for maximizing
to upgrade later.
online sales.
Case Study
Chloe + Isabel
An innovative client
Founded in 2011 and named one of the 25 most innovative
businesses in New York City by Business Insider, Chloe + Isabel is
a fashion jewelry brand devoted to empowering the next generation
of female entrepreneurs. The company is revolutionizing the direct
sales business model by utilizing the power of social media.
Chloe + Isabel’s innovative business model has resulted in media
attention from Glamour, Vogue, Fortune, The Wall Street Journal,
The Today Show and CBS News. Chloe & Isabel also enjoys a
Facebook audience of more than 200,000.
“Printerocity allows us to maintain
our brand management
objectives, while providing our
on-the-go brand ambassadors
with the tools they need to be
successful.”
With more than 6,000 Merchandisers in its nationwide sales network,
Chloe + Isabel needed a centralized system they could use to
quickly and easily purchase printed marketing materials, such as
postcards, flyers, business cards and brochures. “We wanted to offer
a turnkey printing solution for all of their marketing needs, while
minimizing their out-of-pocket costs,” says Senior Digital Designer
Leah McLaughlin.
An innovative solution
Printerocity built a storefront and 14 templates in less than two
weeks, adding eight more templates a few weeks later. The response
was extremely enthusiastic. Within the first month, there were 866
self-registered users. Within the first three months, there were 1,687
users who had placed nearly 1,000 orders.
Chloe + Isabel found in Printerocity an elegant yet powerful solution
that was easy for its merchandisers to use. “Through Printerocity,
we built a suite of products with branded templates and preset
specs so that each Merchandiser can simply personalize as she
wishes, and send to print. Printerocity allows us to maintain our
brand management objectives, while providing our on-the-go brand
ambassadors with the tools they need to be successful.”
The partnership between Chloe + Isabel and Printerocity is a natural
one. Both are networks utilizing cutting-edge online solutions to
deliver high quality products at low cost. We look forward to a long
and rewarding relationship with Chloe + Isabel.
19
Contact Us
(877) 858-8732
To arrange a demo e-mail
hello@printerocity.com
5921 Richard Street | Jacksonville, FL | 32216
www.printerocity.com
p rinterocity
low cost | easy to use | web-2-print
KM/SH/8-2015/V1.2