top Mediadaten 2016 GB.indd - Landwirtschaftsverlag GmbH

Advertisement 2016
price list
Including the following
supplements:
Hülsebrockstraße 2 – 8
D-48165 Münster
www.topagrar.com
www.top-mediacenter.de
Advertisement price list
No. 45
Prices effective
from issue 1/2016
2
Advertisement price list no. 45
Prices effective from issue 1/2016
top agrar in brief
Area director:
Dr. Peter Wiggers
Editors:
Dr. Ludger Schulze Pals, Berthold Achler
Phone: +49 25 01/8 01- 64 00
www.topagrar.com
E-✉: redaktion@topagrar.com
Product manager:
Friedrich Deckert
Phone: +49 2501/801- 16 80
E- ✉: friedrich.deckert@lv.de
Member of Eurofarm - a consortium
of leading European agricultural
magazines
Member of the Information Society
for assessing the distribution of
advertising media e.V.
Social Network
top agrar
Facebook
140,683
YouTube
Instagramm
Individual offers
1) 12 x
Special section
Cattle farming
Spezialprogramm
Rinderhaltung
Foto: Werkbild
top agrar is the market leader among trade and
specialist magazines throughout the Germanspeaking area. Every month, the main issue
offers relevant information and practical
guidance for agricultural managers and decision
makers in the farming sector.
top agrar is stongly networked and scores by
well-founded, precise specialized information
with a high utility in every communication
channel.
top agrar – We care for farmers!
Weidemilch
wird zum Reizthema
ab Seite R 8
Inhalt
2 tipps & trends
22 Welcher Trockensteller für meine Herde?
6 DMK und DOC: Was bringt die Fusion?
26 Homöopathie-Serie: Lahmen Kühen auf die Beine helfen
8 Weidemilch wird zum Reizthema
30 „Die Textil-Fasern sorgen für gutes Stallklima“
12 Genomische Zuchtwerte: Halten die Versprechen?
32 Irland: Oben ohne bei Wind und Wetter
16 Fleckvieh und Braunvieh: Die erste Abrechnung
36 USA: Milch-PR im großen Stil
20 Aus der Forschung
40 Aus der Wirtschaft
Spezialprogramm
Schweinehaltung
Foto: Werkbild
Publication: monthly
Volume: 45th volume 2016
Copies sold: 109,791
(to IVW, 2nd quarter 2015)
Place of publication: D-48165 Münster
Publisher:
Landwirtschaftsverlag GmbH
Hülsebrockstraße 2– 8, D-48165 Münster
Postal address: D-48084 Münster
Phone: +49 2501/801- 0
www.lv.de · E-✉: service@topagrar.com
Chief managing directors:
Hermann Bimberg (spokesperson),
Werner Gehring
Wann rechnen
sich Impfungen?
ab Seite S 20
Inhalt
2 tipps & trends
16 Freilauf für säugende Sauen
6 Serie Zukunft Schwein: Drei Konzepte
19 Ideenbörse Öffentlichkeitsarbeit
7 Mit Bioferkeln durchstarten
20 Wann sich Impfungen rechnen
10 Familienbetrieb statt Großanlage
25 Ratgeber Tiergesundheit
12 Optimieren statt aufstocken
26 Abluftfilter: Nachrüsten oder Tiere abstocken?
14 Salmonellen – höchste Zeit für neue Konzepte?
28 So finden Sie den richtigen Belegzeitpunkt
3) 12 x
top agrar Österreich, as an extra
for top agrar subscribers in Austria
12,469
4,799
twitter
3,631
WhatsApp
2,400
LANDfreund
DAS SCHWEIZER AGRARMAGAZIN
Google+
2) 12 x
Special section
Pig farming
Nr. 3 · März 2015
430
4) 12 x
LANDfreund, as an extra for
top agrar subscribers in Switzerland
Milchhuus-Patron trotzt Frankenstärke
«Ich will nicht auf der Milch
sitzen bleiben!»
südplus 5) 6 x
Nr. 1 / Februar 2015
für Bayern und Baden-Württemberg
Bayern:
Neuer Krach
um die Milch
Nr. 1/2015 · Einzelverkaufspreis 7 €
ENERGIE
magazin
Biogas
Trocknen mit
Abwärme
südplus, as an extra for top agrar
subscribers in Bavaria and BadenWurttemberg
6) 3 x
ENERGIEmagazin, as an extra
within the issue
Advertisement price list no. 45
Prices effective from issue 1/2016
top agrar – No. 1!
Source: IVW
00
0,0
12
Ranges on farm sizes in percentage
Mehr Landwirtschaft!
Juli 2015
7
Source: agriMA 2013
109,791
109,932
110,401
111,592
111,256
80
112,522
0
,00
0
10
pagrar.com
w
ww
www.to
w
Development of copies sold
70
0
,00
Analysis of no. of
copies
ening mit
71.7
60
60.0
Schwerpunkt
80
IVW 2nd
Gre
hten
quarter
2015
Zwischenfrüc
50
46,916
40
49,651
50,740
0
,00
Jetzt klagen?
Distribution:
112,011 copies
52,881
60,009
0
,00
60
64,585
Superabgabe Milch
Other and retail sale:
9,624 copies
00
,0
20
Subscriptions:
100,167 copies
39.6
32.6
30
22.4
20
10
Sold circulation:
109,791 copies
0 2/2010
39.7
40
2/2011
2/2012
2/2013
2/2014
2/2015
top agrar: - 2.43% during the past 6 years
dlz:
- 27.36% during the past 6 years
top agrar – More than a nose length ahead!
All circulation data can be found here
(www.top-mediacenter.com/top12_auflage.php)
3
0
20 - 50 ha
50 - 99 ha
≥ 100 ha
top agrar makes you accurately reach farmers
with over 50 ha-large agricultural holdings who
decide about above-average equipment and
investments.
4
Advertisement price list no. 45
Prices effective from issue 1/2016
Telephone extensions/ Timetable 2016
top contacs:
Advertising services/ordering/order processing
E- ✉: anzeigen@topagrar.com, Fax: +49 25 01/8 01- 3 17
Main issue
Andre Schürmann
) +49 25 01/8 01- 33 50 · E- ✉: andre.schuermann@lv.de
Special pig and cattle farming sections
Andre Schürmann
) +49 25 01/8 01- 33 50 · E- ✉: andre.schuermann@lv.de
Section advertising
Jutta Watermann
) +49 25 01/8 01- 31 90 · E- ✉: jutta.watermann@lv.de
Advertising marketing/enquiries/rates
E- ✉: marketing@topagrar.com
Fax: +49 25 01/8 01- 3 17
Main issue, special publications and reprints
Jens Winkelkötter
) +49 25 01/8 01- 18 50 · E- ✉: jens.winkelkoetter@lv.de
Cattle/pig farming sections
Ludger Burholt
) +49 25 01/8 01- 18 30 · E- ✉: ludger.burholt@lv.de
Caroline Flothmann
) +49 25 01/8 01- 18 10 · E- ✉: caroline.flothmann@lv.de
Online marketing
Sibylle Sander
) +49 25 01/8 01- 20 60 · E- ✉: sibylle.sander@lv.de
Product manager
Friedrich Deckert
) +49 25 01/8 01- 16 80 · E- ✉: friedrich.deckert@lv.de
Advertising sales manager
Gabriele Wittkowski
) +49 25 01/8 01- 17 00 · E- ✉: gabriele.wittkowski@lv.de
Timetable 2016
Issue
Publication date
(Postal delivery date)
Closing date for
advertisers
Advert copy
deadline*
1/2016
2015-12-21
2015-11-27
2015-12-04
2/2016
2016-01-27
2015-12-23
2016-01-12
3/2016
2016-02-24
2016-02-02
2016-02-09
4/2016
2016-03-23
2016-03-01
2016-03-08
5/2016
2016-04-20
2016-03-29
2016-04-05
6/2016
2016-05-25
2016-04-29
2016-05-09
7/2016
2016-06-22
2016-05-31
2016-06-07
8/2016
2016-07-20
2016-06-28
2016-07-05
9/2016
2016-08-24
2016-08-02
2016-08-09
10/2016
2016-09-21
2016-08-30
2016-09-06
11/2016
2016-10-26
2016-10-04
2016-10-11
2016-11-24
2016-11-02
2016-11-09
EuroTier issue
12/2016
*Advertisement copies required in digital format.
Placement and quality of the ad are subject to the timely
submission of copy material. We assume no responsibility
for claims resulting from late submission of the material.
LV-MediaReminder-App!
All
deadlines
available
at your
fingertips.
Download now!
w
www.lv-media-reminder.de
Advertisement price list no. 45
Prices effective from issue 1/2016
Advert formats and specifications
Ad placement in the main issue
Format
Columns Width x height in mm Basic price b/w
2c/3c
4c
Size of page: 212 x 297 mm (w x h)
Type area: 190 mm x 270 mm (w x h)
1/1 page
4
190 x 270
10,625
13,292
16,632
2/3 page
4
190 x 178
7,598
9,441
11,807
Column width and number:
a) advertising pages: 46 mm/4 columns
b) editorial pages: 61 mm/3 columns
2/3 page
Editorial page*
3
2
190 x 178
125 x 270
9,118
11,329
14,169
Printing method:
Offset print, offset rotation inside (70 screen)
1/2 page
4
2
190 x 133
94 x 270
5,699
7,081
8,855
1/2 page
Editorial page*
4
2
190 x 133
94 x 270**
7,124
8,851
11,069
1/3 page
4
190 x 88
3,800
4,721
5,904
1/3 page
Editorial page*
1
61 x 270
4,940
6,137
7,675
4
2
1
4
2
4
2
1
190 x 66
94 x 133
46 x 270
190 x 43
94 x 88
190 x 32
94 x 66
46 x 133
1/16 page
2
1
1/32 page
1
1/4 page
1/6 page
1/8 page
Binding:
Adhesive binding (please consider this for formats across the gutter)
2,849
3,540
4,428
1,899
2,360
2,952
1,425
1,770
2,214
94 x 32
46 x 66
712
885
1,107
46 x 32
356
443
553
* single placement on one editorial page beneath or next to text; 3 columns on editorial pages
** not available on some pages
All prices in € excl. VAT.
Data transfer:
by CD-ROM, by E-✉: andre.schuermann@lv.de (≤ 3 MB), via FTP
server on request.
Data formats:
Print optimized PDF to PDF/X-1a.
Please ensure EPS fonts are converted into paths! Files that
are not encapsulated are accepted only on request and in the
following formats: InDesign, FreeHand, Illustrator, Photoshop.
Submit 4 colour prints in 300 dpi resolution and composite
mode (CMYK).
Advertisement copies/ proofs:
The provision of proofs to ISO Coated_v2 is absolutely
necessary. Unless advertisement copies are provided, we
accept no responsibility for the accuracy and quality of print
of your motif. Proofs and advertiser contact information need
to be supplied to the publisher before the ad goes to print.
No responsibility will be accepted if material is missing. Extra
expenses on layouting and processing final artwork will be
charged extra.
Colour adverts:
All colours are generated from Euroscale standards. We cannot
generate special colours such as HKS and Pantone. Colours not
in CMYK mode are automatically converted to ISO Coated_v2
colours. This may result in minor colour deviations. No responsibility is accepted for such deviations. The printing process
follows the Fogra Media standard. Colour deviations within
tolerance are attributed to the technical process yet are still in
line with the Fogra-ISO standard.
Ad series on request. Ad series with display adverts are
subject to surcharges.
2/1 page and 1/1 page ads are placed on editorial pages.
5
6
Advertisement price list no. 45
Prices effective from issue 1/2016
Advert formats and prices
Ad placement in special sections
Format
Columns
Width &
height
in mm
Pig farming
Basic price
b/w
2c/3c
Cattle farming
4c
Basic price
b/w
2c/3c
4c
1/1 page
4
190 x 270
4,986
6,216
7,770
7,671
9,562
11,953
2/3 page
4
190 x 178
3,357
4,170
5,235
5,165
6,416
8,054
2/3 page
3
2
190 x 178
125 x 270
1/2 page
Editorial page*
4
2
4
2
190 x 133
94 x 270
190 x 133
94 x 270**
1/3 page
4
190 x 88
1,678
2,085
2,617
2,582
3,208
4,027
1/3 page
Editorial page*
1
4
61 x 270
190 x 88
2,182
2,711
3,403
3,356
4,170
5,235
1/4 page
4
2
1
190 x 66
94 x 133
46 x 270
1,259
1,564
1,963
1,937
2,406
3,020
1/6 page
4
2
190 x 43
94 x 88
839
1,043
1,309
1,291
1,604
2,013
4
2
1
2
1
190 x 32
94 x 66
46 x 133
94 x 32
46 x 66
629
782
982
968
1,203
1,510
1
46 x 32
Editorial page*
1/2 page
1/8 page
1/16 page
1/32 page
4,028
5,004
6,282
6,198
7,699
9,664
2,518
3,128
3,926
3,873
4,812
6,040
3,147
3,909
4,908
4,842
6,015
Discounts are available for the following
number of bookings within 12 months:
By space
By insertion
3 bookings
3%
1/2 page
6 bookings
5%
1/1 page
9 bookings
7%
3 pages
10 %
12 bookings 10 %
6 pages
15 %
18 bookings 15 %
9 pages
17 %
12 pages
20 %
18 pages
22 %
24 pages
23 %
7,550
b/w
2c euroscale
4c euroscale
€ 6.15
€ 7.35
€ 9.10
*Job market not eligible for discounts
391
491
484
601
755
157
195
245
242
301
378
* single placement on one editorial page beneath or next to text; 3 columns on editorial pages
** not available on some pages
All prices in € excl. VAT
5%
Discounts in the main issue
Price per millimetre (46 mm column width)
Real estate/ job recruitments* (traders)
315
3%
See page 15 for prices for online job
and real estate adverts.
Box fee
(excl. VAT)
€ 8.50
Advertisement price list no. 45
Prices effective from issue 1/2016
Sonderinsertionen/Zahlungsbedingungen
Special inserts
Loose inserts1) 2) :
Format up to a max. of 200 x 280 mm.
Loose inserts (up to 25 g) cost ‰ € 199
excl. shipping and handling costs (depending
on copy weight). Please contact us on prices
for higher weights or different formats.
Options for insertions:
· in full circulation
· issue containing cattle farming section
· issue containing pig farming section
Advertising in issues containing special sections
will always be at national level.
Advertising by region is possible by the
following regions in Germany
(full circulation only):
North: Schleswig-Holstein, Hamburg, Bremen,
Lower Saxony
Central: North Rhine Westphalia, Hessen,
Rhineland Palatinate, Saarland
South: Baden-Wurttemberg, Bavaria
East: Mecklenburg-Western Pomerania,
Brandenburg, Saxony-Anhalt, Saxony,
Thuringia, Berlin
You can also select multiple regions (e.g. North + Central
+ East). The distribution is defined by postal codes.
Inserted items of more than 2.5 mm thickness are subject
to surcharges. Cash discount on loose inserts are granted
only on the price for loose insert itself.
Stitched inserts1) 2):
These inserts will be supplied 2 weeks before
publication date and in quantity of printed
circulation plus a 2% surplus. Please contact
us for technical details and circulation
number. Prices for stitched inserts are
available on request after the advertiser
supplies the advertisement copies.
Prices for stitched inserts
Paper weight up to 115 g/m2
2-page
4-page
6-page
8-page
€ 19.339,€ 28.946,€ 38.616,€ 48.162,-
Paper weight 115 bis 150 g/m2
2-page
4-page
€ 19.981,€ 29.906,-
Glued inserts1) 2):
Glued inserts (incl. CD ROMs) are accepted in combination with full-page adverts
only.
Glued postcards cost ‰ € 91.
Envelopes with content, CD-ROMs
and folders up to 25 g cost ‰ € 112,
excl. handling and shipping.
Glued inserts are accepted only in specific
positions in the issue.
Please make sure you request the technical data on loose, stitched and glued
inserts or formats across the gutter:
Andre Schürmann
Tel: +49 2501/ 801- 33 50, fax: -317
E-✉: andre.schuermann@lv.de
Please enquire about the
shipping address for all inserts.
Please ensure arriving of material
two weeks prior to publication date.
!
Terms of payment:
3 % cash discount for payment in advance or direct
debiting, 2 % cash discount for payment 14 days
from date of invoice, 30 days net from date of
invoice.
Cash discounts on loose insertion prices are granted
only on the insertion price itself.
Bank details:
Volksbank Münster eG
IBAN DE16401600501004031300, BIC GENODEM1MSC
Postgiroamt Dortmund
IBAN DE88440100460028921466, BIC PBNKDEFF
VAT ID: DE 126 042 224
AGB
All prices excl. VAT
1) Not eligible for discounts; only tip-on carrier ads are discountable.
2) A binding sample must be submitted beforehand for technical inspection before order is accepted.
7
You can find our terms and conditions on
www.top-mediacenter.com/top14_agb.php
8
Advertisement price list no. 45
Prices effective from issue 1/2016
Ad specials and specifications
Gatefold
A gatefold is an advertising page that folds once or multiple times
to the left, gaining triple spreads on the second cover page and the
two fold-out pages. A half-page gatefold is also possible.
Please enquire about availability.
Formats across the gutter
Please allow an extra 3 mm bleed in addition
to trim size. Due to adhesive binding approx.
4 - 8 mm at the gutter will be covered.
Single placement formats
on editorial pages
3 mm page bleed
2/3 page horizontal:
Trim size: 193 mm (h)
by 212 mm (w)
Live incl. bleed: 196 mm (h)
by 215 mm (w)
2/1 pages; per page:
Trim size:
297 mm (h) by 212 mm (w)
Live incl. bleed:
303 mm (h) by 215 mm (w);
Single pages!
Double-truck ads
Ad expending over full width of magazine.
Formats: 2 x 1/3 Seite or 2 x 1/2 pages, both horizontal formats.
Prices: € 15,964 (2 x 1/3 page, 4c)
€ 23.024 (2 x 1/2 page, 4c)
2 x 2/3 pages (horizontal) per page:
Trim size: 193 mm (h) by 212 mm (w)
Live incl. bleed:
196 mm (h) by 215 mm (w);
Single pages!
1/2 page horizontal:
Trim size: 148 mm (h)
by 212 mm (w)
Live incl. bleed: 151 mm (h)
by 215 mm (w)
1/2 page vertical:
Trim size: 297 mm (h)
by 104 mm (w)
Live incl. bleed: 303 mm (h)
by 107 mm (w)
All prices excl. VAT.
Kontakt:
Jens Winkelkötter
Phone: +49 25 01/8 01- 18 50
E- ✉: jens.winkelkoetter@lv.de
2/3 page vertical:
Trim size: 297 mm (h)
by 135 mm (w)
Live incl. bleed: 303 mm (h)
by 138 mm (w)
2 x 1/2 pages (horizontal) per page:
Trim size: 148 mm (h) by 212 mm (w)
Live incl. bleed: 151 mm (h) by 215 mm (w);
Single pages!
1/3 page vertical:
Trim size: 297 mm (h)
by 71 mm (w)
Live incl. bleed: 303 mm (h)
by 74 mm (w)
Advertisement price list no. 45
Nr. 3/2015 ·
Einzelverka
Prices effective from issue 1/2016
ufspreis 7 €
ENERGIE
magazin
ENERGIEmagazin
Advert formats, prices and deadlines
Advertisement formats and prices
1/1 page
4
190 x 270
4,012
4,992
6,259
3/4 page
4
3
190 x 200
142 x 270
3,010
3,744
4,694
2/3 page
4
190 x 178
2
4
125 x 270
190 x 133
2,675
3,328
4,173
94 x 270
190 x 133
2,006
2,496
3,129
1/2 page
2
4
Editorial page*
2
94 x 270
2,207
2,746
3,442
1/3 page
4
1
190 x 88
61 x 270
1,337
1,664
2,086
4
1
190 x 88
61 x 270
1,538
1,914
2,399
1/4 page
4
2
1
190 x 66
94 x 133
46 x 270
1,003
1,248
1,565
1/6 page
4
2
190 x 43
94 x 88
669
832
1,043
4
190 x 32
502
624
783
2
94 x 66
1
46 x 133
2
94 x 32
251
312
392
1
46 x 66
Editorial page*
1/8 page
1/16 page
ENERGIEmagazin is a special insert to top agrar. Started
in 2010, the circulation number has now reached 45,000 copies.
From 2015, this high-circulation insert is targeted selectively at
top agrar subscribers in Germany, Austria and Switzerland.
The magazine focuses on solar energy/photovoltaics, biogas, biomass,
and bio fuels, thermal and wind power.
Its ambitious and up-market editorial setting offers advertisers ideal
opportunities at competitive rates. top agrar ENERGIEmagazin is the
only medium that efficiently reaches a huge and targeted audience of
interested farmers and agriculturalists.
4c
Timetable 2016
Issue
1/2016
(issued with top agrar 3/2016)
2/2016
1/32 page
1
46 x 32
126
156
196
1/64 page
1
46 x 16
63
78
98
*Alleinplatzierung auf einer Seite unter oder neben Text; Spaltenzahlen: Texteil 3
(issued with top agrar 6/2016)
1/3 page
4
2
4
1
Closing date
for ad orders
Advertisement
copy deadline
2016-02-24
2016-01-25
2016-02-01
2016-05-25
2016-04-18
2016-04-25
2016-10-26
2016-09-26
2016-09-30
Contact:
Advertising marketing:
Jens Winkelkötter
Phone: +49 25 01 / 8 01 - 18 50,
E-✉: jens.winkelkoetter@lv.de
Please allow an extra 3mm bleed in addition to the common bleed size:
1/2 page
Publication
date
3/2016
(issued with top agrar 11/2016)
fair: BioEnergy
All prices excl. VAT
1/3 page
2c/3c
Fermenter
sicher rein
igen
Neue Holzh
eizungen
Columns
1/2 page
Width x height in mm
Basic price
b/w
Format
200 x 145
100 x 280
200 x 100
65 x 280
9
Editorial team:
Guido Höner (head)
Hinrich Neumann
Diethard Rolink
Phone: +49 25 01 / 8 01 - 88 09,
E-✉: rolink@topagrar.com
südplus
10
Nr. 1 / Februar
für Bayern und
Advertisement price list no. 45
Prices effective from issue 1/2016
2015
Baden-Württe
mberg
Advert formats and prices
Advertisement formats and prices
Basic price
b/w
Columns
1/1 page
4
190 x 270
2,464
3,080
3,850
3/4 page
4
3
190 x 178
142 x 270
1,848
2,310
2,888
2/3 page
4
190 x 178
2
4
125 x 270
190 x 133
1,643
2,054
2,567
Südplus benefits from the combined expertise of the top agrar editors, especially Klaus
Dorsch from Franconia and Silvia Lehnert from Swabia, who for a long time have been
sharing their experience in farming matters that relate to the south of Germany.
94 x 270
190 x 88
1,355
1,694
2,118
Timetable 2016
1/3 page
2
4
1
61 x 270
904
1,130
1,412
Issue
Editorial page*
2
94 x 133
801
1,001
1,252
(issued with top agrar 2/2016)
4
2
1
190 x 66
94 x 133
46 x 270
616
770
963
4
190 x 43
411
514
642
1/4 page
1/6 page
1/8 page
1/16 page
4c
1/2016
2
94 x 88
4
190 x 32
2
94 x 66
1
46 x 133
2
94 x 32
1
46 x 66
3/2016
(issued with top agrar 5/2016)
4/2016
308
154
385
192
(issued with top agrar 09/2016)
481
240
1/32 page
1
46 x 32
77
96
120
1/64 page
1
46 x 16
38
48
60
Please allow an extra 3mm bleed in addition to the common bleed size:
4
200 x 145
2
100 x 280
4
200 x 100
1/3 page
1
65 x 280
Size of page: 200 x 280 mm, Type area: 190 x 270 mm
*Single placement on an editorial page beneath or next to text. 3/4 columns on editorial page
1/2 page
Publication
date
Closing date
Advertisemen
advert order
copy deadline
RegioAgrar Augsburg
2016-01-27
2015-12-14
2015-12-21
2/2016
(issued with top agrar 4/2016)
All prices excl. VAT
1/4 page
Editorial mini page*
2c/3c
Südplus covers in a detailed and accurate manner the full range of topics that concern
farmers in the south of Germany – from farm management, farm and forestry equipment, arable farming and crop dressing, grassland to livestock farming and all relevant
market information.
Format
1/2 page
Editorial page*
Width x height in mm
Since August 2014, 35,000 top agrar subscribers in Bavaria and Baden-Wurttemberg
have been receiving the new Südplus supplement along with their top agrar copies
Bayern:
Neuer Krac
h
um die Milch
2016-03-23
Forst live in Offenburg
2016-02-22
2016-02-29
2016-04-20
6/2016
(issued with top agrar 12/2016)
2016-03-24
2016-09-08
ZLF München
2016-08-10
2016-08-18
2016-11-24
2016-10-24
2016-10-31
5/2016
(separate dispatch)
2016-03-16
Karpfhamer Fest/Rottal Schau
2016-08-24
2016-07-25
2016-08-01
Contact:
Advertising marketing:
Jens Winkelkötter
Phone: +49 25 01 / 8 01 - 18 50
E-✉: jens.winkelkoetter@lv.de
Advertising service:
Andre Schürmann
Phone: +49 2501/801-33 50
E-✉: andre.schuermann@lv.de
Editorial team:
Berthold Achler (head)
Klaus Dorsch, E-✉: klaus.dorsch@topagrar.com
Silvia Lehnert, E-✉: silvia.lehnert@topagrar.com
Advertisement price list no. 45
Prices effective from issue 1/2016
Reprints/agribusiness online
There is no better promotion than a
favourable expert opinion. As such, the
reproduction of top agrar articles is very
popular among manufacturers, who use
these re-prints in their marketing
campaigns, mailings and at Field Days.
They also display them at their dealers’
show rooms or at their show stands. After
all, readers place great trust in these sources
of information. We take care of the entire
production process, including printing and
timely shipping. We also provide translations
into a number of languages.
agribusiness@online
@o
@
online
o
nline
li
Reprints in PDF format/dossiers
top agrar reprints
No. of
copies
Reprint
2 pages
4 pages
6 pages
8 pages
10 pages
12 pages
1,000
1,049
1,261
1,660
2,058
2,781
3,501
1 page
250
2,000
1,499
1,801
2,371
2,940
3,973
5,002
2 pages
500
top agrar provides an advertising
concept that offers you a platform
to promote your Internet business
in print. Advertise either in the
main issue or in one of the livestock supplements, depending on
your targeted readership.
Prices & formats
agribusiness@online
Format, number, price (excl. VAT)
Special cattle farming section
3,000
1,680
2,036
2,667
3,294
4,509
5,724
3 pages
750
4,000
1,860
2,272
2,960
3,647
5,046
6,446
4 pages
1,000
5,000
1,986
2,427
3,163
3,898
5,435
6,974
5 pages
1,250
Discounts:
6,000
2,112
2,582
3,365
4,148
5,824
7,501
6 pages
1,500
5 pages
3%
8,000
2,532
3.094
4,031
4,969
7,034
9,101
8 pages
2,000
8 pages
5%
10,000
2,951
3,606
4,697
5,789
8,244
10,700
12 pages
3,000
46 mm x 20 mm (4c), 12 ads, € 1,944
Special pig farming section
46 mm x 20 mm (4c), 12 ads, € 1,296
Main issue
46 mm x 20 mm (4c), 12 ads, € 2,520
Contact: Jens Winkelkötter, Phone: +49 25 01/8 01- 18 50, E- ✉: jens.winkelkoetter@lv.de
All prices are excl. VAT. Further formats and rates are available at www.top-mediacenter.de.
11
12 pages 12 %
Ads do not qualify for discounts.
Contact:
Andre Schürmann
Phone: +49 25 01/8 01- 33 50
E- ✉: andre.schuermann@lv.de
12
Advertisement price list no. 45
Prices starting from 2016-01-01
ONLINE
top agrar ONLINE – More agriculture!
More agriculture and more than a trade magazine: top agrar online offers an additional value to users.
Besides the specialist information, the website offers a daily news round-up and important market and
stock rates information. Each week, six newsletters containing different key themes inform our users via
mail. More than 150,000 fans on Facebook and 15,000 followers on Youtube reflect our standing in
our target group. Accounts on Twitter, Instagram and recently added on WhatsApp complete our social
media portfolio.
If you are interested in browsing these pages or test our top agrar newsletter, we will be pleased to set
up a trial account for you. Please contact us:
Sibylle Sander · E-✉: service@topagrar.com
Phone: +49 2501/801-20 60 · Fax: +49 2501/801-317
No. of page impressions during one year
20
1
47
87
4,
1,
6
64
26
8,
38
4,
1
59
4,
4,
31
4,
4,500,000
6,
2
76
7,
68
5,
63
4,
7,
4,
68
4,
5,000,000
10
21
4
1
6
5,500,000
2015
4,000,000
2013
2014
3,500,000
3,000,000
2012
2,500,000
2,000,000
Jan.
Feb.
Mar.
Apr.
May
Jun.
Jul.
Aug.
Get the latest IVW analysis here:
(http://www.top-mediacenter.de/on_technische_daten.php)
Sep.
Oct.
Nov.
Dec.
Assessed by
m
rar.co !
g
a
p
gn
: to
NEW nsive desi
o
p
in res
Advertisement price list no. 45
Prices starting from 2016-01-01
ONLINE
Display advertising
Sections / booking units
Cattle
Homepage
Display advertising at top agrar ONLINE CPM/€*
Acre/crops &
weather
Pig
Mechanics
Energy
Run of Site
News & others (Minimum volume
250.000 AdIs,
Austria
no targeting)
Leaderboard
728 x 90
35
29
25
20
Billboard
970 x 250
80
76
70
65
Skyscraper
160 x 600
47
39
35
27
HalfPage-Ad
300 x 600
57
49
45
37
Hockey-Stick
728 x 90 and
160 x 600
61
54
50
40
Wallpaper
970 x 90 + 300 x 600
+ background colour
97
90
85
75
Medium Rectangle
300 x 250
56
47
40
30
Video format
620 x 465
62
52
45
35
Medium Rectangle 3:1 300 x 100
26
22
20
15
AdBundle (Leaderboard/Skyscraper/Medium Rectangle)
42
35
30
23
Video
620 x 465
max. 5 min./20 MB
62
52
45
35
Floor-Ad
1.200 x 200,
FC 1/24 included
105
100
90
75
Native-Ad
Online advertorial
130
110
100
90
Minimum volume 100.000 AdIs
* Applies to cross media campaigns.
Please enquire for further advertising formats and targeting options.
13
All prices excl. VAT
14
Advertisement price list no. 45
Prices starting from 2016-01-01
ONLINE
Newsletters
Discounts and combinations*
top agrar e-mail newsletter
The top agrar editors mail up to 6 newsletters per week to registered
subscribers and interested readers.
Volume
on Mondays:
top agrar Telegramm – up-to-date news
free access (approx. 44,000 recipients, opening rate: 31 %*)
on Tuesdays:
Markt-Hotline Ackerbau / Getreide – Current market prices, stock market news and
market news on wheat, cereals, fertilizers and rape seed. Mailed exclusively to registered
top agrar subscribers (approx. 25,000 recipients, opening rate: approx. 23 %*)
on Wednesdays:
Markt-Hotline Vieh + Fleisch – current price and stock market information: beef
cattle, livestock calves, pigs for slaughter, piglet market, animal feeding. Mailed
exclusively to registered top agrar subscribers (approx. 24,000 recipients, opening
rate: 21 %*)
on Wednesdays:
top agrar Pflanzenschutz – best spraying practices (mailed during growing
season only: march - october). Mailed exclusively to registered top agrar subscribers
(approx. 26,000 recipients, opening rate: approx. 22 %*)
on Thursdays (biweekly):
top agrar Energie – an overview of relevant news. Free access.
(approx. 42,000 recipients, opening rate: approx. 25 %*)
(AdImpressions)
100.000
3%
200.000
5%
300.000
7%
500.000
10 %
700.000
15 %
1.000.000
20 %
Discounts available by insertion or
space in printed
top agrar issue
apply in full to
your online advertising (Online
advertising does
not qualify for any
discounts in print
advertising).
Order and advertisement copy deadline:
Please supply the finalized files no later than 3 days
before publication to:
service@topagrar.com
Terms & conditions online
Our general terms and conditions for
online advertising apply:
top-mediacenter.de/on_agb.php
Advertising in top agrar e-mail newsletters
Format (px)
Combination
discount:
*(applies to a 12-month insertion period)
Minimum order volume: € 350
on Fridays:
top agrar Österreich – up-to-date news for Austria. Free access
(approx. 10,000 recipients, opening rate: 25 %*)
Gif, Jpeg, max. 50 kb
Rabatt
Med. Rectangle
Image and text
Text
NEW!
PolePosition
300 x 250
300 characters,
140 x 120
300
characters
1st banner in
booked newsletter
Technical specifications
Please see our specifications applying to the
design of display advertisements online and
at: top-mediacenter.de/on_technische_daten.
php
Mon: top agrar Telegramm
€ 405
€ 675
€ 450
Tue: Markt-Hotline Ackerb./Getr.
€ 350
€ 550
€ 375
Wed: Markt-Hotline Vieh+Fleisch
€ 336
€ 528
€ 360
Wed: Pflanzenschutzempfehlungen
€ 364
€ 572
€ 390
Enquiries
Thu: top agrar Energie
€ 378
€ 630
€ 420
Fri: top agrar Österreich
€ 200
€ 300
€ 225
Sibylle Sander, Phone: +49 25 01/8 01-20 60,
sibylle.sander@lv.de, service@topagrar.com
€ 100
one off price per mailing, all prices excl. VAT
Advertisement price list no. 45
Prices starting from 2016-01-01
NEW!
Jobs & career in agribusiness: www.Karrero.com
www.karrero.com ist the new career website by top agrar. Besides job advertisements and internship exchange, you can find a variety on other
information concerning employment, training, study courses and careers within the agricultural sector.
Karrero display advertising
CPM/ €*
Karrero job vacancy
off price/ €*
Leaderboard
728 x 90
25
Commercial job vacancy
475
Skyscraper
160 x 600
35
Commercial internship vacancy
125
HalfPage-Ad
300 x 600
45
Hockey-Stick
728 x 90 und
160 x 600
50
Medium Rectangle
300 x 250
40
Medium Rectangle 3:1
300 x 100
20
Floor-Ad
1.200 x 200,
FC 1/24 included
90
* all prices excl. VAT, no discounts by insertion or space, run time: 4 weeks
Further details on emphazising your ad can be found directly
on Karrero.com.
ONLINE
Combination discount: Discounts which are available by insertion and space in printed
top agrar issue apply in full to your online advertising on Karrero.com.
Real estates
The real estate section is still available at www.topagrar.com. You can
find a specialized platform for listing agricultural buisiness and farms.
Your real estate ad will be published within the shortest time and is
online for 4 weeks.
Contact
Sibylle Sander, Phone: + + 49 25 01/8 01-20 60,
sibylle.sander@lv.de, service@karrero.com
Prices:
Real estate offer: € 110 excl. VAT
Box fee: € 8.50 excl. VAT
Run time: 4 weeks
Technical data requirements:
PDF (max. 1 MB), docx, r Text + image possible
Real estate ads are not subject to discounts by insertion or space.
Place your advertisement right here!
15
16
Advertisement price list no. 45
Prices effective from issue 1/2016
South
Central
North
Advertising enquiries
Agrar office
Advertising enquiries
Office Special Interest
Matthias Woort
Landwirtschaftsverlag GmbH
Hülsebrockstraße 2– 8
D-48165 Münster
Phone: +49 25 01/8 01-37 09
Fax: +49 25 01/8 01-37 19
matthias.woort@lv.de
Henri Schwabe
Windscheidstraße 26a
D-04277 Leipzig
Phone: +49 3 41/3 38 33 16
Fax: +49 3 41/3 38 16 11
henri.schwabe@lv.de
Frank Gloystein
Landwirtschaftsverlag GmbH
Hülsebrockstraße 2– 8
D-48165 Münster
Phone: +49 25 01/8 01-41 76
Fax: +49 25 01/8 01-37 19
frank.gloystein@lv.de
Ulrich Sprenger
Laubornstraße 10
D-56357 Miehlen
Phone: +49 67 72/96 91 43
Fax: +49 67 72/96 91 45
Mobile: +49 1 62/9 40 76 16
sprenger@vb-sprenger.de
Yvonne Stein
Landwirtschaftsverlag GmbH
Hülsebrockstraße 2– 8
D-48165 Münster
Phone: +49 25 01/8 01-37 12
Fax: +49 25 01/8 01-37 19
yvonne.stein@lv.de
Mariola Wycisk
Landwirtschaftsverlag GmbH
Hülsebrockstraße 2– 8
D-48165 Münster
Tel.: +49 25 01/8 01-37 10
Fax: +49 25 01/8 01-37 19
mariola.wycisk@lv.de
Erwin Bücherl
Erich-Stegmann-Weg 7
D-82041 Oberhaching
Phone: +49 89/32 42 27 58
Fax: +49 89/32 42 27 59
Erwin.Buecherl@gmx.de
Thorsten Meyer
Oberboihinger Str. 17 / 2
D-73230 Kirchheim (unter Teck)
Phone: +49 70 21/9 56 87 38
Fax: +49 70 21/9 56 87 39
Mobile: 01 60/94 80 88 12
thorsten.meyer@lv.de
Reiner Richter
Schloßgasse 3
D-71272 Renningen
Phone: +49 71 59/4 05 97 65
Fax: +49 71 59/4 05 97 64
Mobile: 01 51/12 52 41 46
reiner.richter@lv.de
Outside Germany
Hartmut Wendt
Kesselschmiedstr. 2
D-85354 Freising
Phone: +49 81 61/8 85 29 50
Fax: +49 81 61/8 85 29 59
hartmut.wendt@lv.de
The Netherlands
Dick Wolsink
Bruggenweg 7
NL-7004 JH Doetinchem
Phone: +31 3 15/29 81 26
Mobile: +31 6 12/35 95 14
dick.wolsink@lv.de
France, Spain
Eugen Bruder
Am Ziegelacker 18
D-74199 Untergruppenbach
Phone: +49 71 30/86 18
Fax: +49 71 30/93 81
Mobile: +49 1 71/7 17 70 89
eugen.bruder@t-online.de
Product manager
Friedrich Deckert
Phone: +49 2501/801- 16 80
E- ✉: friedrich.deckert@lv.de
Advertising marketing
Ludger Burholt
Phone: +49 25 01/8 01- 18 30
E- ✉: ludger.burholt@lv.de
Jens Winkelkötter
Phone: +49 25 01/8 01- 18 50
E- ✉: jens.winkelkoetter@lv.de
Caroline Flothmann
Phone: +49 25 01/8 01- 18 10
E- ✉: caroline.flothmann@lv.de
Sibylle Sander
Phone: +49 25 01/8 01- 20 60
E- ✉: sibylle.sander@lv.de
Anne-Louise Röhrkohl
Phone: +49 25 01/8 01- 18 20
E- ✉: anne-louise.roehrkohl@lv.de
Ad order processing
Andre Schürmann
Phone: +49 2501/801- 33 50
E- ✉: andre.schuermann@lv.de
Scandinavia
Matthias Woort
Switzerland, Austria, Italy
Erwin Bücherl/ Eugen Bruder
Jutta Watermann
Phone: +49 25 01/8 01- 31 90
E- ✉: jutta.watermann@lv.de