Advertising price list no. 41 valid from issue 1/2016

Media-Data2016
Advertising price list no. 41
valid from issue 1/2016
Hülsebrockstraße 2– 8
D-48165 Münster
www.reiter-und-pferde.de
Circulation copy numbers
are regularly reviewed by IVW.
Advertising price list no. 41
valid from issue 1/2016
Profile/Publisher information
Reiter und Pferde in Westfalen
• the best-selling regional specialist magazine for
equestrian sports in Germany, circulation of 25,997
copies (IVW 2/2015)
• covers Germany’s strongest equestrian sports
region Westphalia, which is home to more than 550
riding clubs with more than 100,000 members and
around 9,000 breeders
• contains details on tournaments and events, exciting features, interesting product and equestrian
information
• is the magazine for members of the Pferdesportverband Westfalen e.V. association and the Westfälisches Pferdestammbuch e.V. club
Publisher:
Landwirtschaftsverlag GmbH
Hülsebrockstr. 2– 8, 48165 Münster
PO D-48084 Münster
Tel: +49 (0) 25 01/8 01-0
E-Mail: zentrale@lv.de
www.lv.de/reiter
Management Board:
Hermann Bimberg (Spokesperson)
Werner Gehring
Editor:
Dr. Jasmin Wiedemann
Tel: +49 (0) 2 51/6 8616 Fax: 6 86 16 89
e-mail: reiterredaktion@lv.de
Landwirtschaftsverlag GmbH
Redaktion Reiter und Pferde
Sudmühlenstr. 31– 35, D-48157 Münster
Product manager: (Marketing and advertisements)
Markus Wörmann
Tel: +49 (0) 25 01/8 -15 40 65
Fax: 8 01-41 79
e-mail: markus.woermann@lv.de
Advertisement sales manager
Gabriele Wittkowski
Tel: +49 (0) 25 01/8 -17 00 65
Fax: 8 01-3 27
e-mail: gabriele.wittkowski@lv.de
Advertising marketing specialist:
Moira Murena
Tel: +49 (0) 25 01/8 -18 40 65
Fax: 8 01-41 79
e-mail: moira.murena@lv.de
Saskia Kind
Tel: +49 (0) 25 01/8 -47 00 65
Fax: 8 01-41 79
e-mail: saskia.kind@lv.de
Advertising enquiries:
Julia Beisemann
Tel: +49 (0) 25 01/8 -34 10 65
Fax: 8 01-41 79
e-mail: anzeigen@reiter-und-pferde.de
Payment terms:
Payment in advance and by direct debit receives
3 % discount. Payment within in 14 days of date of
invoice receives 2 % discount. Payment within 30
days of date of invoice receives no discount.
VAT No.: DE 126042224
Banking details:
Postgiroamt Dortmund,
28921- 466, (Sorting code 44010046)
IBAN DE 88 4401 0046 0028 9214 66
BIC PBNKDEFF
Volksbank Münster e.G.,
1004031300 (Sorting code 40160050)
IBAN DE 16 4016 0050 1004 0313 00
BIC GENODEM1MSC
Printing method: Cover pages: Sheet-fed offset
Inside pages: 70 Web-offset
Binding: Glued
File formats: PDF to PDF/X-1a optimised for printing. Please vectorise fonts used in EPS files. Open
files can be accepted only on enquiry.
Colour ad production:
All colour ads are based on Euro scale. Additional
colours such as HKS or Pantome are not possible.
Circulation and distribution analysis
(IVW 2/2015)
Print run.........................
27.683
Copies distributed................ 25.997
Copies sold..................
23.619
Advertising price list no. 41
valid from issue 1/2016
Topics and timetable in 2016 / special placements
Timetable 2016
No.
1
2
3
4
5
6
7
8
9
10
11
12
1/17
Issue
January
February
March
April
May
June
July
August
September
October
November
December
January
Publication Date
02.
01.
01.
01.
02.
01.
01.
01.
01.
01.
02.
01.
02.
01.
02.
03.
04.
05.
06.
07.
08.
09.
10.
11.
12.
01.
Closing date for advertisement orders
16
16
16 16
16
16
16
16
16
16
16
16
17
Stitched and loose inserts
A sample of the insert has to be supplied before final acceptance of the
order. Inserts must reflect the product portfolio of one advertiser only.
Submission date: Submit copies to the print shop no later than 8 business days before publication. Supply the press run amount plus 2 %
for spoilage. No discounts are available on stitched or loose inserts
but an agency commission applies.
Stitched inserts
Please enquire about inserts in the centre of the magazine. Untrimmed
size folded to 213 x 222 x 306 mm (incl. 6mm head trim). Supply the
press run amount plus 2 % for spoilage.
Prices: 4-page insert: €108 per thousand
8-page insert: €137 per thousand
11.
13.
10.
10.
12.
10.
13.
12.
12.
13.
12.
11.
12.
12.
01.
02.
03.
04.
05.
06.
07.
08.
09.
10.
11.
12.
15
16
16
16
16
16
16
16
16
16
16
16
16
Print material deadline
Wednesday,16.12.15
Monday, 18.01.16
Monday, 15.02.16
Tuesday, 15.03.16
Friday,
15.04.16
Friday,
13.05.16
Thursday, 16.06.16
Friday,
15.07.16
Wednesday,17.08.16
Friday,
16.09.16
Monday, 17.10.16
Thursday, 17.11.16
Thursday, 15.12.16
Loose inserts
Format: max. 205 x 290 mm (w x h)
Price: up to 25 g per thousand €145.00 incl. freight charges
but excl. VAT. Enquire about prices for higher weights.
Inserts can be distributed to the full circulation or targeted
into specific regions. Minimum circulation is 2,500.
Please send all inserts to:
Dierichs Druck + Media GmbH & Co. KG
Frankfurter Straße 168 • D-34121 Kassel
Tip-in inserts
Carrier ad with tip-on card or DVD.
Please make price enquiries to Moira Murena,
moira.murena@lv.de or Tel. +49 (0) 2501/801-1840
Advertising price list no. 41
valid from issue 1/2016
Advertisement formats, prices and discounts
Sample formats in the editorial section
1/1
Size of page: 210 x 297 mm (w x h) Live area: 190 x 270 mm (w x h)
1/3
L: 61 x 270 mm L: 190 x 88 mm
B: 72 x 297 mm B: 210 x 102 mm
L: 190 x 270 mm
B: 210 x 297 mm
1/2
1/8
Format
Columns
In live area
wxh
In bleed
wxh
1/1 page
4
190 x 270
210 x 297
2,860
3,575
4,660
1/2 page
4
2
190 x 133
94 x 270
210 x 147
103 x 297
1,435
1,790
2,330
4
190 x 88
61 x 270
210 x 102
72 x 297
960
1,195
1,555
1/4 page
4
2
1
190 x 66
94 x 133
46 x 270
210 x 80
103 x 147
57 x 297
730
915
1,190
1/8 page
4
2
1
190 x 32
94 x 66
46 x 133
365
450
580
1/3 page
Base price 2c/3c Euroblack/white in € scala in €
4c Euroscala in €
All prices excl. VAT. All formats are in millimetre. Bleed formats plus 3mm trim.
L: 94 x 270 mm L: 190 x 133 mm
B: 103 x 297 mm B: 210 x 147 mm
L: 46 x 133 mm
L: 94 x 66 mm
L: 190 x 32 mm
L: live area,
B: Bleed (format submitted
(plus 5mm trim)
Enquire about special formats.
L: 46 x 270 mm L: 190 x 66 mm
B: 57 x 297 mm B: 210 x 80 mm
L: 94 x 133 mm
B: 103 x 147 mm for advertising within 12 months
By insertion
1/4
Classified business opportunities ads:
Price per mm: € 2.99 (excl. VAT)
Discounts
By space
3 ads
3 % 1 page
3 %
6 ads
5 % 3 pages
5 %
9 ads
10 % 6 pages
10 %
12 ads
15 % 9 pages
15 %
24 ads
20 % 12 pages
20 %
Classified private ads: € 5 per line
Box number ads: € 8.50
The ads published in the classified ads section
are printed in your choice of one of the following sections:
Animals • Property • Training • Wanted/For Sale •
Miscellaneous • Vehicles & Equipment
Special discount: Advertisements placed by breeding associations, stud farms, equestrian
sport events and auctions receive a 30 % discount.
Advertising price list no. 41
valid from issue 1/2016
Online advertising on www.reiter-und-pferde.de
Display advertising price list
Display advertiFormat
sing options
(width x hight in pixels)
1
Half Banner
234 x 60
File size
in kb
Price per
month
50
100 €
2
Fullbanner
468 x 60
50
200 €
3
Leaderboard
728 x 90
50
300 €
4
Skyscraper
160 x 600
50
400 €
Wallpaper
728 x 90 & 160 x 600
50
700 €
VideoAd
300 x 250
100
on request
Medium Rectangle
300 x 250
50
350 €
3+ 4
5
6+ 7
All prices excl. VAT.
Submission / deadlines
The deadline for booking and supplying an ad is three business days prior to
publication. Please send the finished files to: sina.jendrollik@lv.de.
Please note the specifications as well as our terms of business for online advertising:
www.reiter-und-pferde.de/abo-und-anzeigen/mediadaten/onlinewerbeformen/
Discount on combinations
iscount rates by insertion and space as offered for the printed copy also
D
apply for your banner advertising. Online advertising is not discountable on
advertising in the printed copies.
Advertising price list no. 41
valid from issue 1/2016
Seminars
Seminars at Landwirtschaftsverlag
The choice is yours!
Our seminars are industry events and the
perfect platform for presenting your company
and your products within the industry.
They are an opportunity to raise your profile, gain new customers and nurture existing
contacts.
Put together your own package, with elements such as:
As a sponsor or an exhibitor you’ll find a
highly targeted and qualified audience at our
events. Depending on the event and the venue, we plan for between 120 and 250 participants.
We will be happy to put together a bespoke
sponsoring package to suit your needs.
•
•
•
•
•
an exhibition stand
your logo in all print and online media, such as mails
hots, flyers, our email newsletter and the landing page
an ad in conference materials
opportunities to display your promotional materials
and much more besides.
Talk to prospects
Seminars in 2016
Full details of our upcoming seminars can be found at
www.seminare.lv.de
We look forward to welcoming you to our
events as an exhibitor or a sponsor!
Reach your targ
et audience
Contact:
Sina Jendrollik
Tel.: +49 (0)2501 801 19 40
sina.jendrollik@lv.de
Present yourselves and
your
product in action
Explain your product
Advertising price list no. 41
valid from issue 1/2016
LV-Contact
Advertising that resonates with your customers!
LV Contact offers top-quality, qualified addresses for professional promotional activities. Our addresses are constantly updated and qualified through our trade and general interest magazine subscriptions and
various online portals.
Besides up-to-date and high-quality addresses, with LV Contact you also get extensive coverage in a range of target groups. All target groups
and selection criteria can be combined with each other. If desired,
addresses can be limited geographically by postcode region, federal
state, county or administrative district.
With the new LV Contact service, Landwirtschaftsverlag Münster offers
its business partners a new range of direct marketing services:
•
•
•
•
address rental for mailings
combined marketing campaigns with Landwirtschaftsverlag
titles
telemarketing campaigns
fax mailings
email marketing campaigns
Selection from LV Contact address database
Add your own customer addresses
Concept design support
Mailing print support
Dispatch
Follow-up activities
Response processing
A mailing in a Landwirtschaftsverlag magazine
guarantees you almost 100 % target audience
coverage.
Customer database updates and additions
Market research
Follow-up activities
Appointments
LV Contact supplies a fax number that can be published in ads, supplements, mailings etc.
Contact:
Tobias Plogmaker
Tel.: +49 (0)2501 801 22 40
tobias.plogmaker@lv.de
Selection from LV Contact address database
Campaign design and implementation
Follow-up activities
Response processing
Anzeigenpreisliste Nr. 41
gültig ab Folge1/2016
Your media consultants
Horse media publishing office
Nikola Noack
Landwirtschaftsverlag GmbH
Hülsebrockstr. 2 – 8
48165 Münster
Tel. +49 (0) 25 01/8 01 37 21
Fax +49 (0) 25 01/8 01 8 53
Mobil: +49 (0) 1 51/64 51 39 02
nikola.noack@lv.de
Horse media
Stephanie Sieker
Landwirtschaftsverlag GmbH
Hülsebrockstr. 2 – 8
48165 Münster
Tel. +49 (0) 2501/8 01 80 90
Fax +49 (0) 25 01/8 01 37 19
stephanie.sieker@lv.de
Jessica Nickel
Landwirtschaftsverlag GmbH
Hülsebrockstr. 2 – 8
48165 Münster
Tel. +49 (0) 25 01/8 01 41 73
Fax +49 (0) 25 01/8 01 37 19
jessica.nickel@lv.de
France
Eugen Bruder
Am Ziegelacker 18
74199 Untergruppenbach
Tel.: +49 (0) 71 30/86 18
Fax: +49 (0) 71 30/93 81
Mobil: +49 (0) 1 71/7 17 70 89
eugen.bruder@t-online.de
Special Interest media consultant
Publishing office
Product manager
Northern Germany
Christiane Strauchs
Saselheider Str. 1d
22159 Hamburg
Tel.: +49 (0) 40/22 71 60 67
Fax: +49 (0) 40/22 71 60 69
christiane.strauchs@lv.de
Henri Schwabe
Windscheidstraße 26a
04277 Leipzig
Tel.: +49 (0) 3 41/3 38 33 16
Fax: +49 (0) 3 41/3 38 16 11
henri.schwabe@lv.de
Northern Germany
Markus Wörmann
Tel: +49 (0) 25 01/801-15 40
markus.woermann@lv.de
Middle
Yvonne Stein
Landwirtschaftsverlag GmbH
Hülsebrockstraße 2– 8
48165 Münster
Tel.: +49 (0) 25 01/8 01-37 12
Fax: +49 (0) 25 01/8 01-37 19
yvonne.stein@lv.de
Southern Germany
Thorsten Meyer
Oberboihinger Str. 17 / 2
73230 Kirchheim (unter Teck)
Tel.: +49 (0) 70 21/9 56 87 38
Fax: +49 (0) 70 21/9 56 87 39
Mobil:+49 (0) 1 60/94 80 88 12
thorsten.meyer@lv.de
Hartmut Wendt
Kesselschmiedstr. 2
Tel.: 0 81 61/8 85 29 50
Fax: 0 81 61/8 85 29 59
hartmut.wendt@lv.de
Switzerland, Austria, Italy
Erwin Bücherl/Eugen Bruder
Matthias Woort
Landwirtschaftsverlag GmbH
Hülsebrockstraße 2 – 8
48165 Münster
Tel.: +49 (0) 25 01/8 01- 37 09
Fax: +49 (0) 25 01/8 01- 37 19
matthias.woort@lv.de
Middle
Ulrich Sprenger
Laubornstraße 10
56357 Miehlen
Tel.: +49 (0) 67 72/96 91 43
Fax: +49 (0) 67 72/96 91 45
Mobil: +49 (0) 1 62/9 40 76 16
sprenger@vb-sprenger.de
Southern Germany
Erwin Bücherl
Erich-Stegmann-Weg 7
82041 Oberhaching
Tel.: +49 (0) 89/32 42 27-58
Fax: +49 (0) 89/32 42 27-59
erwin.buecherl@gmx.de
Advertising marketing
specialist
Moira Murena
Tel: +49 (0) 25 01/9 801 -18 40
Fax: +49 (0) 25 01/801-51 79
moira.murena@lv.de
Saskia Kind
Tel: +49 (0) 25 01/9 801 -47 00
Fax: +49 (0) 25 01/801-41 79
saskia.kind@lv.de
Advertising service
Julia Beisemann
Tel: +49 (0) 25 01/9 801 -34 10
Fax: +49 (0) 25 01/801-51 79
anzeigen@reiter-und-pferde.
de
Netherlands
Dick Wolsink
Bruggenweg 7
NL 7004 JH Doetinchem
Tel.: +31 (0) 3 15/26 81 26
Mobil: +31(0)612/35 95 14
dick.wolsink@lv.de
Scandinavia
Matthias Woort
Terms of business
All orders are executed
under our general terms
of business. The terms are
available from the publisher
or can be viewed at
www.reiter-und-pferde.de.