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Welcome
Dear Friend,
Thank you for your interest in becoming a Team Leader for the Atlanta Humane Society’s 2016
Walk for the Animals! We are expecting more than 4,000 participants and their four-legged
friends on October 16th at Atlantic Station to save and celebrate Georgia’s pets. With every dollar
you and your team raise, you are helping a homeless animal find a forever home.
As part of our largest fundraising event, the 2016 Walk for the Animals teams will be raising
critical funds to help the Atlanta Humane Society serve more than 25,000 animals each
year including:
Placing approximately 8,300 animals in new homes.
Performing more than 12,500 low-cost spay/neuter surgeries.
Evaluating more than 5,500 animals in our Veterinary Center.
Assisting law enforcement and other agencies in rescuing animals.
Providing behavior/obedience classes for 475 animals and their owners.
With our enclosed Team Leader Kit, getting your team started couldn’t be easier! You can start
by registering online, setting up a personal webpage, and inviting your friends, family and
co-workers to join the fun. We will be with you every step of the way as you build your team
and raise money.
On behalf of the animals, thank you again for your support of the Atlanta Humane Society.
We look forward to walking with you in October!
Sincerely,
Cal Morgan
President and CEO
atlwalk.org | 770.220.7401
Be a Team Leader
As a Team Leader, you can help make a difference
in the fight against animal homelessness. Gather
your friends, family and co-workers to participate
in the 2016 Walk for the Animals – Saving &
Celebrating Georgia’s Pets. Nothing beats the
feeling of walking around Atlantic Station on a fall
day knowing you are saving animals’ lives!
WHEN YOU WALK:
You are a leader in the fight to save the
lives of Georgia’s homeless animals.
Your steps help the Atlanta Humane Society
serve more than 25,000 animals each year.
You will help support the services provided
by the Atlanta Humane Society including
low-cost spay/neuter services, the
Humane Emergency Animal Rescue Team
(H.E.A.R.T.), the Visiting Pet Program and
much more.
USE THIS KIT TO:
Recruit your friends, family and co-workers to join your team.
Spread the word and fundraise for the 2016 Walk for the Animals.
Organize your teammates, have fun and achieve goals.
Help save the lives of animals.
Register your team today at atlwalk.org
atlwalk.org | 770.220.7401
Steps to Success!
WEEK 1: AUGUST 28 – SEPTEMBER 3
REGISTER ONLINE:
Create your team Walk webpage at atlwalk.org.
SET A GOAL:
How much money do you and your team want to raise?
How many people do you want on your team?
SEE IF YOUR COMPANY OFFERS MATCHING GIFTS:
Many companies have matching gift programs that will match
donations raised by you and your team.
WEEK 2: SEPTEMBER 4 – SEPTEMBER 10
GET PEOPLE TO HELP:
Find a few family members, friends or colleagues interested in
participating who can help recruit team members and help
organize your team.
DISTRIBUTE BROCHURES:
Place Walk for the Animals brochures in high-traffic areas and let
co-workers know where they are located. Have walkers contact
you directly so you can keep track of your team members.
HANG POSTERS:
There are Walk for the Animals posters included in your kit.
Hang these in visible locations Keep your goal poster
up-to-date to create excitement.. If you need more posters,
please call 770.220.7401or email sbarnes@atlantahumane.org.
EMAIL YOUR TEAM WEBPAGE:
Send an email with a link to your webpage to family, friends and
colleagues to recruit team members and get donations. Emphasize
the steps in “How to Raise $200 in One Week” in your email.
USE SOCIAL MEDIA:
Communicate to all your contacts via social media platforms
you use.
WEEK 3: SEPTEMBER 11 – SEPTEMBER 17
CONTINUE TO REACH OUT:
Continue to reach out to everyone you know who might be
interested in supporting the animals. On average it takes three
emails to get most people to go online and donate, so don’t be
shy about asking!
GET CREATIVE WITH RECRUITMENT:
Add a team link webpage to your email signature,
distribute brochures to colleagues in your office and reach out
through social media. Make sure to encourage them to bring
friends and family members.
WEEK 4: SEPTEMBER 18 – SEPTEMBER 24
ENCOURAGE EMPLOYEES:
Encourage colleagues to join your team or to create their own
Walk for the Animals team and foster competition for the most
money raised or most walkers participating.
START A TEAM CHALLENGE:
Start a Team Challenge in your workplace or social group.
atlwalk.org | 770.220.7401
WEEK 5: SEPTEMBER 25 – OCTOBER 1
REVIEW YOUR GOALS:
See how you measure up to your original goal for team members.
Have you recruited enough walkers? If not, brainstorm with your
team about getting more people to join.
IDENTIFY YOUR TEAM:
Get your team noticed at the Walk! Find a creative way to “stand
out” at the Walk. Dress in same color shirts, same hats or order
your own T-shirts. Dress your animals the same! Have fun creating
your “brand!”
REVIEW THIS CHECKLIST:
Review to make sure you haven’t missed any important tasks.
WEEK 6: OCTOBER 2 – OCTOBER 8
STAY IN TOUCH:
Keep communicating with your team members. Set aside a few
minutes each day to email or call your team members and see how
they are doing with fundraising and recruitment.
HOLD A TEAM MEETING:
Get your team inspired with a meeting to coordinate last minute
details like where you will meet onsite.
WEEK 7: OCTOBER 9 – OCTOBER 15
RALLY YOUR TEAM:
Maintain your team’s inspiration with a “One Week to Go”
message.
MAINTAIN MOTIVATION:
Re-read “How to Raise $200 in One Week” and remind your team
members of these simple steps for a final push before the Walk.
DOUBLE CHECK:
Check that everyone has asked if their employer has a matching
gift program. Contact your human resources department to see if
your company provides this benefit.
DAY OF EVENT:
OCTOBER 16
REMIND YOUR TEAMMATES:
Remind your team where you will be meeting and to bring with
them any donations they have not processed online.
HAVE FUN!
Enjoy the Walk, the animals and the people. Be proud of what
you’ve done to save the lives of animals!
POST EVENT:
OCTOBER 17 – OCTOBER 31
THANK YOUR TEAMMATES:
Follow up with a letter, email or phone call. Collect any donations
that were not submitted and mail them to: Atlanta Humane Society,
1565 Mansell Road, Alpharetta, GA 30009 or drop them by our
Atlanta campus at 981 Howell Mill Road, Atlanta, GA 30318.
How to Raise $200 in One Week
You Can Raise $200 in One Week
The Atlanta Humane Society is committed to raising funds to eliminate animal homelessness, but we can’t
do it without your help. Every dollar raised helps save a companion animal and collecting donations is
easier than you think. Here’s a quick and easy guide to raising $200 in one week:
$200
$ RAISED
You did it!
200
160
$160
150
$140
$100
100
$75
$55
50
$25
DAYS
1
2
3
4
5
6
Ask your
spouse or
partner to
give $25.
Ask three
friends
to give
$10 each.
Ask your
dog trainer
or pet sitter
to give $20.
Ask your
boss to
give $25.
Ask two
relatives
to give
$20 each.
Ask four
co-workers
to give
$5 each.
atlwalk.org | 770.220.7401
7
Ask four
neighbors
to give
$10 each.
Frequently Asked Questions
What is the Atlanta Humane Society’s
2016 Walk for the Animals?
The Atlanta Humane Society’s 2016 Walk for the
Animals – Saving and Celebrating Georgia’s Pets is our
annual 5K Walk and the principal fundraising event for
the Atlanta Humane Society. Your gift will save the lives
of animals across Georgia and the Southeast.
Where does the money go?
Thanks to the compassionate support of donors like
you, the Atlanta Humane Society is able to provide an
array of programs and services to meet the needs of
the communities we serve. These include:
Pet Adoptions
Animal Surrender Services
Veterinary Center
Low-Cost Spay and Neuter
Mobile Spay and Neuter Services
Pet Training Courses
Grief Counseling
Transfer Program
H.E.A.R.T. Rescue Team
Visiting Pet Program
Behavior Counseling
The Atlanta Humane Society is a 501(c)(3) nonprofit
organization. Our Federal Tax ID Number is:
58-0685900.
Can anyone participate?
The 2016 Walk for the Animals is open to the public and
fully accessible. All are welcome to participate – and bring
their pets! Pets must be on a leash at all times.
What time is the Walk?
Registration begins at 7:30 A.M.
The Walk for the Animals begins at 9:00 A.M.
How long is the Walk?
The Walk is approximately three miles. A one mile route
will also be available for those who choose not to walk
the entire three miles.
atlwalk.org | 770.220.7401
Where can I register?
Register online at atlwalk.org or call 770.220.7401.
Is there a registration fee?
No. Registration for the 2016 Walk for the Animals is
free and you can register online at atlwalk.org Once you
are registered, we encourage you to set up a personal
fundraising page to share why you want to make a
difference in the lives of animals and raise as much money
as you can to support this important cause.
Where do I show up on Walk Day?
On Walk Day, please check-in at the registration tent,
which will be located on 17th 1/2 Street near Rosa
Mexicano. A site map will be available.
What does it mean to be a Team Leader?
Team Leaders help recruit and organize a team of walkers.
With our step-by-step guide to leading a winning team,
being a Team Leader is fun and easy and will help save
animals’ lives.
What if I can’t attend the 2016 Walk for the Animals?
If you can’t participate in the 2016 Walk for the Animals
there are other ways that you can support this important
cause. You can still register as a virtual walker and collect
donations from your friends, family and colleagues.
You can also donate to an individual walker or to the
event itself.
Who should I make checks out to?
Checks should be made out to the Atlanta Humane
Society and can be mailed to the Atlanta Humane Society,
1565 Mansell Road, Alpharetta, GA 30009 or dropped off
at our Atlanta campus at 981 Howell Mill Road, Atlanta,
GA 30318 along with a completed contribution form.
If you’ve registered for the Walk online, donations will
show up on your personal fundraising page once they
have been processed. If you bring donations with you on
Walk Day, please include the registration form located in
the brochure.
Team Member Tally Sheet
Team Name:
_________________________________________________________________________________________
Team Leader:
_________________________________________________________________________________________
Donor’s
Name
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atlwalk.org | 770.220.7401
Email
Address
Phone
Number
Amount
Pledged
Payment
Method
Date
Paid
LIFE-SAVING JOURNEYS...
made possible by friends like you!
01
HOMELESS
HO
OMELESS
An ani
animal comes to Atlan
Atlanta
lan Humane Society
from owners who can no longer keep their pet,
from one of our 100 rescue partners
ers
throughout the country, or from
rom a
puppy mill, hoarding orr othe
other
ther
rescue operation.
H.E.A.R.T. Rescue Team
am
Cost: $1000 each
animal saved
VETERINARY
EXAMINATION & SHOTS
02
Each dog and cat is examined by our
experienced veterinary staff and receives
preventative health care and screenings.
Animals are spayed or neutered and
microchipped to keep them healthy and safe.
Spay/Neuter Surgery and
Microchipping Costs: $110
each animal saved
03
01
0
1
04
MEDICAL AND
D
BEHAVIORAL
ALS
S
TREATMENT HEALS
S
THEIR WOUNDS
FO
FOSTER
CARE
ME
MENDS THEIR
HE
HEARTS
Senior dogs and cats, litters
of puppies
pup
and kittens just
wee
weeks old, animals with
specia
spe
special medical needs, and
shy do
dogs and cats who cannot
easily adapt to shelter life need
eas
the sp
special one-on-one care
that a loving foster family
provid
provides.
Cost of Foster Care:
Inva
Invaluable
Many animals require additional
onal
medical treatment for skin conditions
and other diseases, dental procedures,
and other special medical conditions.
Average Medical Costs:
$120 each animal treated
05
SHELTER CARE &
SOCIALIZATION
READIES THEM
FOR A HAPPY LIFE
Our caring volunteer team walks the dogs and
ing
takes them outside to the recreational areas during
the day, plays with the puppies, and spends time
petting the cats and kittens. All the animals in our
care receive lots of love and care daily from our staff
and volunteers.
Cost of Shelter Care: Priceless
A NEW BEGINNING
Adoption into a new, loving family and home.
06
pted
Average cost from START to FINISH: $560 each pet adopted
Help now at atlwalk.org. Thank
k you for
f caring.