2015 Media Kit - 10/13 Communications

Transcription

2015 Media Kit
TARGETED RESULTS
CREATIVE THINKING
UNPARALLELED SERVICES
Driving Your Business
FORWARD
A DIVISION OF
Ahwatukee Foothills News ● ahwatukee.com
Arizona Interactive Media Group ● Clipper Marketplace
Daily News-Sun ● yourwestvalley.com
East Valley Tribune ● eastvalleytribune.com
Surprise Today ● Glendale-Peoria Today
Tucson Explorer ● explorernews.com
U and Your Home ● yourarizona.com
ALWAYS LOCAL
Since its founding in 1978, the Ahwatukee Foothills News has become the
leading news source for the Ahwatukee
village.
The Ahwatukee Foothills News is delivered every Wednesday and Sunday to an average readership of more
than 63,000. We cover a variety of topics and issues that impact our readers,
including sports, business, recreation,
and government, along with arts and
entertainment. Our content offers a
voice for the people who make up the
Ahwatukee area. Simply put, we publish relevant and local content every single week in print and online.
Ahwatukee.com audience is continuously checking for late-breaking news,
things to do, education, and sports
updates as well as unique blogging
throughout the week. Monthly, over
49,000 unique visitors take part in engaging with Ahwatukee.com, whether
it’s commenting, social sharing or simply reading each article. We strive to
engage our readers every day online.
Our reporting is fair, accurate and exclusive to our readers whether it is online or in print. We will always serve as
your voice of Ahwatukee.
Ahwatukee Foothills News
OUR MARKET POSITION & CIRCULATION
We are local. Local is Ahwatukee. We cover the market better than any other media. It’s
what drives us, what separates us and what defines us. The community of Ahwatukee relies on us to deliver local and relevant news and advertising print and online. We are the
dominant media in the most desirable geography in Phoenix, reaching more residents
throughout our print and online products than any competitor. For our advertisers and
our readers, we deliver Ahwatukee now and in the future.
Vol. 39, No.
37 years
Celebrating
32
of service
rge
Free of cha
Sunday, 2015
april 5,
89, Low 61,
Today: High
Sunny
60,
High 85, Low
Tomorrow:
Sunny
watukeeFN
twitter.com/Ah
m
atukee.co
www.ahw
hwatukeeFN
facebook.com/A
educAtion
TuHSd
to host
seminars
nt
on currend
s
drug tre
y
cover Stor
Free of
charge
Wedne
Januarsday,
y 7, 2015
Today:
High 73,
Mostly
sunny Low 47,
Tomorro
w: High
Partly cloud
69, Low
50,
y
Celebrati
ng 37 year
s of servi
ce
Vol. 39,
No. 3
do
n Hurta
LS NewS
By alliso
kee FootHiL
AHwAtu
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to
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ter may soundthe words are actuatwitter.com/
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AhwatukeeF
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anie Siete,
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hwatuk
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nally gettiabandoned proje
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ss for Alport
ct is fi- hills.
tukee Footfrom shea ng the finish
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reraise awarene
ing
ny halte
research and
and the presen,” Siete said. “we we
a deal to Homes, who’s touches celA developer purc
d construct
to help fund
ted photo]
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at the north
hased the
a new focus
scares people in the know.’ ble
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weststonbuild 69 luxur just signed Aven
ion.
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designed to businesses;
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age Cond os in and built
to be knowl , bHo,
Chandler
of 5th
April
and Joe Lagas
o
Homes. offered the proje west, the
ominiwant people Onli
ne butter
Michelle, Maxwill happen on Sunday,
like wax,
resel,arch
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needs of local
the mark 58 units in 2007boulevard
ct to shea
e-cigadriv
about drugsman
shea
year’s event
et took a
but
redyalcoho
last five es have struggled na.
as ‘kid- es
consume
turn, the when with isn’t known
years,”
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honey, powdere all
known
for
the
compavice
said ken for the
rs’l,
purchasi
and alcoho
believe right team in condos but ing president of
rettes. they’
this is the
sales Peterson,
place
, marijuanang deci
for
t today.
drugs
sion
:
forma
fies
die’
right time , they uptic shea Homes. and markets; p16
ta fRen
e in a new
“we had
SportS
k in the
to join
zy
but they’r of parents think about
market
not
two yearsa little
i think a lot drugs, but they’re
ago.
>> see shea
all over
on page
old-school the new ones.” n,
13
were people rt and
familiar with her presentatio
cause there
g for suppo s out
Arizona Wildca
ome,
said
lookin
police
Syndr
t
Siete
vandaLi
ts fans
and cheerl
s from local
ien, Alpor there were the world
’t many group
sm
own childr
which come
ement organ
there weren
h that
during the eaders cheer
do
ry, will
Vizio Fiesta
rare enoug ted solely to pro- there.”
drug enforc
commuHurta
was
count
n
and
Bowl
DV players
began
the
on
s
she
dedica
Dec.
all
LS NewS
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in 2007,
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ation on l.
kee FootHiL
no groups
Lagas said people all over the
zations acros
ation on it. the AlAHwAtu
move to
ts inform
ills resihas
Stadium. of Phoenix
give paren
tukee Footh broth- viding inform
first one,
nicating with
2007 ASF orana and alcohoathe
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d
tich’s
since
mariju
her
[Photo
of
when
Luke
ts inform
she starte
s by David
forms
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world and
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n Lagas lost
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dent Sharo of 38 and in the same port Syndromenot unique,” Lagas grown significantly
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beat; p16
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about
presc
er at the age out her two young
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—
nation
tion
rs
famal adviso
in America”
spo
month found nieces had the samer said. “A lot
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unicates with
s the whole
and medic
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two
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killers.
any mothe families, it affect ations were af- and regularly commtives and adsons and
tion pain : >> See Forum on page
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ily. three my family… After
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to cope.
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would do
s on page
fected in 2007 we didn’t know vocates aroun
and ways
p13
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p4 GetOut
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Ahwatuk
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RITY, PC
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WE REMO
DELED.
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NEWSPAPER
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13
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dler Blvd
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• Phoe
673 • anytimnix, Arizona
efitness.com85048
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AHWATUKEE FOOTHILLS NEWS
Areas: 77.8% of residents receive the Ahwatukee
Foothills News.
Demographic: Delivered to affluent, higher
disposable income families within the Ahwatukee
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Print Edition: Every Wednesday and Sunday
Delivery Method: 84% distributed directly to
driveways, remaining 16% delivered by bulk to
high traffic commerce distribution points and local
businesses.
89%
Local
readership
56K
Weekly
circulation
126K
Weekly
readership
AHWATUKEE.COM
PROFILE
Ahwatukee.com continues to enjoy growth. The
popularity of this site combined with a targeted
and appealing local audience makes this a highly
desirable place to advertise online. The Foothills
News readers are attractive to advertisers because
they are well-educated consumers. Each ad
campaign is carefully focused on key audiences,
giving businesses a smart and effective way to
extend their reach locally.
Page views per month
128,000 & GROWING
49K
Unique
visitors
every
month
60%
Local
residents
visit
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com in the
past week
38%
Frequent
users of
Ahwatukee.
com
READER DEMOGRAPHIC PRINT
The Ahwatukee Foothills News audience is diverse with loyal readers from the retired
population and young families, to the busy working families. Since starting in 1978, the
Ahwatukee Foothills News has been able to hold on to our loyal readers in print, and as
we’ve evolved in the digital age, we’ve recruited a new kind of audience. We deliver to
an audience with a disposable income that is spent on our advertisers.
AHWATUKEE FOOTHILLS NEWS
27% 27%
20%
39%
16%
7%
61%
2%
18-24
25-34 35-44
45-54
55-64
65 +
AGE
The majority of AHWATUKEE
FOOTHILLS NEWS readers are
between the ages of 35-54.
$$
MALE/FEMALE
61% of readers are FEMALE.
39% of readers are MALE.
INCOME
EDUCATION
47% of readers earn
$75,000 to $149,999 per year.
91% of readers have attended college.
35% Completed Some College.
17% Completed Post Graduate.
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EXPLORER
The Explorer, April 16, 2014
Free of charge
Celebrating 36 years of service
wednesday,
november 19, 2014
The Explorer, April
April 16, 2014
Volume 21, Number 16
16, 2014
The Voice of Marana, Oro Valley and Northwest Tucson
Today: High 76, Low 47,
Mostly sunny
INSIDE
40
Tomorrow: High 74, Low 50,
Sunny
Special Section: Kids Camp
Find out what camps to send your
children to during the summer|P15
day,
Arizona’s largest country musicToday:
festival
High 76, Low 47,
sunny
ends with highest attendance toMostly
date|P29
74, Low 50,
9-1-1, what is your emergency?
twitter.com/AhwatukeeFN
Vol. 38, No. 135
e
Free of charg
www.explorernews.com
wednes 19, 2014
Country Thunder wrap-up
november
www.ahwatukee.com
Tomorrow: High
Oro Sunny
Valley
hoststrAffic
national
synchronized
swimming
event
City
looking
facebook.com/AhwatukeeFN
cover story
into biking
safety on
Pecos road
EXPLORER
Celebrating 36 years
April 16, 2014
Volume 21, Number
INSIDE
40
16
The Voice of Marana,
n: Kids Camp
Special Sectio
your
camps to send
m
www.explorernews.co
up
Thunder wrapCountry
music festival
s largest country
Arizona’
date|P29
attendance to
ends with highest
Find out what
the summer|P15
Oro Valley
hwatukeeFN
children to during
l
.com facebook.com/A
hosts nationa
trAffic
www.ahwatukee
watukeeFN
r emergency?
9-1-1, what is you
twitter.com/Ah
cover story
Randy Metcalf
Junior
Achievement
Desert Vista team invests
the best to win stock
market challege; p6
ven before the Oro Valley
Aquatics Center officially
opened last spring, town
beaming
byofficials
allisonwere
Hurtado
about
the U.S.
National
SynAHwAtukee
FootHiLLS
NewS
sports:
Best foot
forward
Ahwatukee’s Loken
inducted into state
Runners Hall of Fame;
p24
online:
Best of
Ahwatukee is
back!
Visit
ahwatukee.
com/best_
of/2014
and vote for your favorite
businesses once a day!
Neighborhoodp3 Opinionp14
Calendarp4 Arts/Lifep20
Communityp6 Sports/Recp24
Moneyp12 Classifiedp27
CoMMuNity
PubLiCAtioN
chronized last
Swimming
Following
week’sChamfatality:
acpionships
event
that was
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commun
cident
on Pecos
Road,
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ed to take place more than a
questioning
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tersection
at Pecos Road and 17th
Last week, 40 teams, conAvenue.
sisting of swimmers, coaches
on
thursday,
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and
other personnel,
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tor,compete
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Jr.,best
and event
he
towas
in thisthe
national
greeted
away with achallege;
letter
p6
in Ororight
Valley.
from Councilman
DiCiccio,
Though it market
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as
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incidents
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tality
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“this
Photos by Randy Metcalf/The Explorer
Of those 18, more
than
half
is unacceptable.
the city
of PhoeMarana police dispatcher Grace Neal started working with the department as a secretary 24 years ago and was the first dispatcher for the town.
meets,
such as
nixwere
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find a way
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ee’s Loken
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ists and
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here is a job that only the environment and exciteonline:
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said he has
concerns
held in October of 2016.
about four percent of the ment of working for a police
about“When
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Best foot
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Kyrene de Los Lagos
Best of
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back!
synchronized
ng
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swimmi
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Randy Metcalf
The Explorer
The Explorer
E
community:
SPADEA
Vol. 38, No. 135
of service
st Tucson
Oro Valley and Northwe
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Valley
ven before the Oro
officially
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cyclists.
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ists and
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we built this on
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na dispatchers take
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ng well at
enteratKyrene
Explorer
“When >>see Pecos
The
the Army,
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exciteenvisioned
environment and
ity we had always
on page 11
that only the of working for a police
state compeity we had >>see
alwaysPecos
envisioned
and capable of doing. At dangerous side of working as
here is a job
having a lot of
of the ment
having a lot of state compehave been rethis very moment, there are at a dispatcher and operator.
but liked the lessabout four percent
tition. But we our bids for
qualified department,side of working as
tition. But we have been releast two people in Oro Val“There aren’t very many
on
population is
ally aggressive
said
doing. At dangerous and operator.
ally aggressive on our bids for
ley and two in Marana who jobs out there that you can
and capable of
dispatcher
national competitions,”
there are at a
very many
Oro Valley
national competitions,” said
are doing it. This is the job as leave and feel a sense of satis“There aren’t
this very moment,in Oro ValGreg Caton, the he watched
Visit
that you can
as
Greg Caton, the Oro
Valley
a police 911 operator and dis- faction and accomplishment,”
least two people
jobs out there
Town Manager, take place
e.
Marana who
sense of satisTown Manager, as he ahwatuke
watched
patcher.
Schreiber said. “I think I just
ley and two in is the job as leave and feel a
the competition the fruit of
nt,”
is
the competition take place
In both Marana and Oro realized that with this job that
and accomplishme
are doing it. This
last week. “This
com/best_
and dis- faction said. “I think I just
town’s police that labor.”
Valley, they sit in front of mul- I can kind of continue on that Oro Valley lead dispatcher Sonia Schreiber has worked with the town’s police last week. “This is the fruit of
the
with
a police 911 operator
Schreiber
worked
has
that
was
of/2014
that labor.”
tiple screens, which display level of satisfaction and ac- department for the past 10 years.
that with this job
dispatcher Sonia Schreiber
This past competition
patcher.
on that Oro Valley lead
and Oro realized
This past competition
was
maps and information, in a complishment without seeing
to bring in $429,543
vote for your favorite
In both Marana of mul- I can kind of continueand ac- department for the past 10 years.
and
which
dispatcher projected
dimly-lit room. Constantly, face-to-face what goes on out ment (TPD). He offered her
To become a dispatcher projected to bring in $429,543
a day!
they sit in front
of satisfaction seeing
To become a yearlong to the town’s economy,million
once
Valley,
level
s
her
display
a
which
He offered
t without
which
the chatter
over theochoa
radio is in the field.
”
a ride-along,
in doing
so, atand
911 operator
is a yearlong to the town’s economy,businesse
de losisNiños
approaches
the midway
point of itsandtrict
by daniel
in 2010
kyrene
de los Niños
911 operator
portion of the $2.2
tiple screens,
andkyrene
so, at
in a complishmenwhat goes on out ment (TPD). and in
in 2010
doing
the task. is a was estimated to come
AHwAtukee
FootHiLLS
NewS
is noiseasy
in their
ear as they
decipher
Shelia
Blevins,
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the commuprocess
is no
easy task. is a portion of the $2.2 million
andLagos
first
year at
theis school.
in tempe,
andand
Lagos
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maps and information,
a ride-along,
processand
that
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Constantly, face-to-face
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is a
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supervisor
nications
department.
Recently,
the Oro Valley’s that was estimated to come
the Oro Valley’s into the town during the
”
field.
approaches
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stuthe academy
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dimly-lit room. the ochoa
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Recently,
school ininAhwatukee
the
is the
school.
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who
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at
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search
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during
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Schreiber,
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Marana
Police
Depart“I
just
walked
through
and
department’s
search
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fill
a
only
over
Blevins,
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year
department.
daniel
eofPecosRoad
by
Sheliafirst
dents adjusted to bilingual learning, ing young students to be bilingual that offers the program.
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department’s
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and the
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decipher
FootHiLLS
supervisor
nsacademy
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want toCurrently,
do this.’ It three
vacancy
within
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walked that offers
ear as they
withinfour kinthe
AbikeonthesideofPecosRoadmarks
“I just
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instructors
kyrene
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in english
an ‘Iearof the
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androcky
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school teacher
before
becomjust
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‘I can
tions,atitLagos
tested are
about
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want to do
dual
is needed
Arts/Lifep20
“The exposure
a slightly
ing young
what
for Marana
just said,
tions, it
andkilledonNo
Lagos are
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ly age to
better
equip was
them
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dergarten
classes
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attested
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‘I canclasses
who islearning,
Spanish
was a pre13 continued
/AFN]
Calendarp4
“The exposure that this
immediate
partment (OVPD), has been ing a dispatcher and a 911 do this,” Blevins said.
cants. Of that 80, 13 continuedandkilledonNov.12.
Schreiber,
an the
to bilingual
dergarten
justfor
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ment (MPD),
in english and
cants. Of that 80, by an oral [AllisonHurtado
adjusted
Academy say the kindergartners future.
language.
Sports/Recp24
dents
them
becomdispatcher
equipwas
de los Lagos
before
leadkyrene
with the town for 10 years. operator. As a teacher, she got
She worked for TPD for 10 on to be reviewed by an oral [AllisonHurtado/AFN]
a for
better
Communityp6
” Blevins said.
language.
be reviewed
, P7
on page 11
p27
currently
school teacher
on to Language
ly age to and
are
progressing
the program
beganofficer
in thewith
kyrene
School
Dea 911 do this,
for 10 >>see
instructors
Police
See Synchronized
Language
p12 Classified
Through
college,well
sheasstudied
to know aitpolice
years,
and Dishas been with MPD >>see Language on page 11
Dual
worked for TPD
a dispatcher
the Oro Valley
P10
She
School’s
for
Money
future.
got
been ing ers
See Dispatchers, P10
See Synchronized,
P7
School Dis- with MPD
has
elementary
See Dispatchers,
teacher,
to be and thought she would the Tucson Police Depart- for the past 17 years.
(OVPD),
the kyrene
kindergartn
inshe
partment
operator. Asitabegan
years, and has been
say the
with
years.
10
Academy
officer
the program
past 17 years.
CoMMuNity
the town for
know a police
well as
withprogressing
Depart- for the
she studied to
are
PubLiCAtioN
Through college, she would the Tucson Police
to be and thought
moving alo s Lagos
Kyrene de Lo
Front Page
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Vol. 39, No. 32
Sunday,
april 5, 2015
Sunny
Sunny
www.ahwatukee.com
cover Story
educAtion
TuHSd
to host
seminars
on current
drug trends
community:
Funding through
recycling
By allison Hurtado
AHwAtukee FootHiLLS NewS
Reverse vending machine
for recyclables raises
funds for local schools; p6
cause there were people all over
the world looking for support and
there weren’t many groups out
there.”
Lagas said she began communicating with people all over the
world and since 2007 ASF has
grown significantly. Now, the organization has board members
and medical advisors nation-wide
and regularly communicates with
patient representatives and advocates around the world. the
terms like wax, honey and butter may sound pretty innocent to
parents, but the words are actually the latest terms for marijuana, according to Stephanie Siete,
director of community education
for Community bridges.
Siete will be sharing these
terms and more with parents during two community forums hosted
by the tempe union High School
District in partnership with the
tempe Coalition for underage
Drinking. the first workshop will
be on April 7 at mcClintock High
School. A second will be on April
8 at mountain Pointe High School.
both will go from 6:30 to 8 p.m.
“i’ve done this for a long time
and the presentation about drugs
scares people,” Siete said. “we retitled it ‘being in the know.’ we
want people to be knowledgeable
about drugs like wax, butter, bHo,
honey, powdered alcohol, e-cigarettes. they’re all known as ‘kiddie’ drugs, marijuana and alcohol,
but they’re in a new format today.
i think a lot of parents think about
old-school drugs, but they’re not
familiar with the new ones.”
Siete said her presentation,
which comes from local police
and drug enforcement organizations across the country, will
give parents information on all
forms of marijuana and alcohol.
She’ll also give parents information about what she called the
“crisis in America” — prescription pain killers.
>> See Kidneys on page 10
>> See Forum on page 10
money:
main Street
Ahwatukee
Community Resource
Guide & Directory
designed to reflect the
needs of local businesses;
p9
SportS:
never
a lull
moment
DV players
move to
Luketich’s
beat; p16
Calendarp4 GetOutp13
Main Streetp9 Classifiedp19
CommuNity
PubLiCAtioN
Michelle, Max and Joe Lagas participate in the 5K for Healthy Kidneys to help fund research and raise awareness for Alport Syndrome. This
year’s event will happen on Sunday, April 19 at Kiwanis Park, beginning at 8 a.m. [Submitted photo]
5K for Healthy Kidneys
happening april 19
By allison Hurtado
when Ahwatukee Foothills resident Sharon Lagas lost her brother at the age of 38 and in the same
month found out her two young
sons and two nieces had the same
disease, she did what any mother
would do and started looking for
ways to help and ways to cope.
unfortunately what Lagas found
was that the disease her brother
had died from, the disease she carried and had passed down to her
own children, Alport Syndrome,
was rare enough that there were
no groups dedicated solely to providing information on it. in 2007,
she started the first one, the Alport Syndrome Foundation.
“my story is not unique,” Lagas
said. “A lot of Alport Syndrome
families, it affects the whole family. three generations were affected in my family… After we
launched in 2007 we didn’t know
what to expect, but it was international almost immediately be-
Healthy eyes, optimal vision...
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EYE PRIORITY, PC
www.eyepriority.com • 480.893.2300 Your trusted local optometrists since 1991
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Vol. 38, No. 135
wednesday,
november 19, 2014
Mostly sunny
FRONT PAGE LABELS
Sunny
www.ahwatukee.com
trAffic
cover story
City looking
into biking
safety on
Pecos road
community:
Junior
Achievement
Desert Vista team invests
the best to win stock
market challege; p6
sports:
Best foot
forward
Ahwatukee’s Loken
inducted into state
Runners Hall of Fame;
p24
online:
Best of
Ahwatukee is
back!
Visit
ahwatukee.
com/best_
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and vote for your favorite
businesses once a day!
Calendarp4 Arts/Lifep20
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CoMMuNity
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Deliver your message clearly and concisely. Front page
labels are placed strategically on the front page that will
overlay content on the newspaper. Front page labels allow
a client’s message to have a shelf life of up to 30 days as
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by allison Hurtado
TeacherBelenMezacongratulatesLaurenMesterforidentifyingthedayoftheweekinSpanishintheBienvenidosDualLanguageKidsClub
EarlyLearningCenteratKyrenedelosLagosElementarySchoolonAug.5.[DavidJolkovski/AFN]
bilingual program
moving along well at
Kyrene de Los Lagos
approaches the midway point of its trict in 2010 at kyrene de los Niños
by daniel ochoa
first year at the school.
School in tempe, and Lagos is the
After a slightly rocky start as stuthe academy centers of teachonly kyrene school in Ahwatukee
dents adjusted to bilingual learning, ing young students to be bilingual that offers the program.
instructors for kyrene de los Lagos in english and Spanish at an earCurrently, three of the four kinelementary School’s Dual Language ly age to better equip them for the dergarten classes at Lagos are dual
Academy say the kindergartners future.
language.
are progressing well as the program
>>see Language on page 11
it began in the kyrene School Dis-
Following last week’s fatal accident on Pecos Road, many are
questioning the safety of the intersection at Pecos Road and 17th
Avenue.
on thursday, the city named a
new street transportation director, Ray Dovalina Jr., and he was
greeted right away with a letter
from Councilman Sal DiCiccio,
asking him to look into incidents
at the intersection.
“this is the second cyclist fatality at this location since 2013,”
DiCiccio wrote in the letter. “this
is unacceptable. the city of Phoenix must find a way to make this
intersection safe for both motorists and cyclists. i am very concerned, as are the many residents
of that area who have contacted
my office since yesterday calling
for action by the city of Phoenix to
make the intersection safe.”
DiCiccio said he has concerns
about the intersection as a city
>>see Pecos on page 11
AbikeonthesideofPecosRoadmarks
thespotwherea59-year-oldmanwashit
andkilledonNov.12.
[AllisonHurtado/AFN]
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weekly newsletters and specially-crafted email blasts.
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Today’s customers take time to research and reflect before
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OUR CUSTOMER PROMISE
Over the past four years our parent company, 10/13 Communications, has
been growing. We now have papers in Phoenix, Tucson, Houston and Dallas
plus a full service digital company – itz digital. As we have grown in Arizona, we
are now AZ Local Media.
But, what does that mean?
AZ Local Media has a weekly newspaper circulation of 450,000 (with 289,000
delivered on the weekends) and well over a million readers. Our monthly
Clipper product adds another 750,000 potential customers in mailboxes 12
times a year. With all our print products we reach millions of people every
month. Including our news websites, and itz digital products, that puts us in the
driver’s seat for products outside of our mainstream print publications. These
include: responsive website design and hosting, targeted email pushes, list
and reputation monitoring, targeted banners and all the optimization available
on the web! With our commitment to keep business local in the communities
we serve, these services are all completed through local sales representative
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The bottom line: We reach MANY people through multiple advertising
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AND all this is now AZ Local Media – Your local communications, media and
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For more information about AZ Local Media visit us on line at azlocalmedia.
com or give us a call at 480.898.7900
Sincerely,
Kent Johnson
Publisher, Ahwatukee Foothills News
480-898-7301
kjohnson@ahwatukee.com

2015 Media Kit - 10/13 Communications

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