POT PIES - Coborn`s

CHEEZY GARLIC LOAF
C O B O R N ’ S
C O B O R N ’ S
ES T.1921
ES T.1921
GOURMET PATTIES
FLAME-SEARED RIBS
POT PIES
Four Brothers Launch: June 30, 2014
Merchandising
12_Fresh Foods
1
Weekly Advertisements
Tab Size Newspaper Ads
08/24/14 Coborn’s Tab Page 1
09/21/14 Coborn’s Tab Page 3 & Page 2
2
Weekly Advertisements
Tab Size Newspaper Ads
10/12/14 Coborn’s Tab Page 4
10/05/14 Coborn’s Tab Page 4
3
In-Store
Four B
Coborn rothers pays
tr
who sta brothers – Bob ibute to the fo
rted w
, Dan, B
ur
store o orking at the f ill and Ron –
amily g
Sauk Ra n Broadway
r
p
A
i
v
d
enue in ocery
s, MN a
later gr
t
ay
e
third ge w to represen oung age and
t the co
neratio
n
o
f
f
a
mily lea mpany’s
Please
enjoy t
dership
.
of prem his chef-cra
f
i
t
u
e
m
d
c
p
ol
ro
the fine
st and f ducts, made lection
w
reshest
ingredi ith
From o
ents.
ur fami
ly to yo
u
rs, enjo
Chris C
ob
y!
Preside orn, fourth g
en
nt
and CE
O,
22” x 28”
Posters
era
Coborn tion
’s, Inc.
FrBrthr
sMrchn
dsP
str22x2
Register Graphic
at the Checkout
8_0630
14
5.5” x 8.5”
Bagstuffers
In-Store Promotional Pieces
30 Coborn’s store locations
4
In-Store
Product Labels
5
Store Signage
8.5”x11”
Service Case
Top Signs
8” x 8 ”
Case
Window
Clings
11” x 7”
Signs
5.5” x2.5 ”
Case Signs
M
E
T
I
NNEEWW
Smokehouse Thick Sliced Bacon
• Pan-fry
until internal temperature reaches 145° F
Meat Department
30 Coborn’s store locations
6
$ 79
lb.
Cook Time
9-12
Minutes
6
Same g
recipe a reat taste and
s our Co
bo
Dollar B rn’s
un
...now in s
brand n a
ew
label.
Store Signage
Same great taste and
recipe as our Coborn’s
Dollar Buns...
now in a brand
new label.
FEATURING
Made fr
om
the fine
st whea
t
milled in
the mid
west.
Produce
d by ba
kers
with ye
ars of e
xperien
to get ju
ce
st the rig
ht flavo
r
and tex
ture.
Four Br
ot
to the fo hers pays trib
ute
ur
– Bob, D Coborn brothe
an,
rs
who star Bill and Ron –
te
d worki
at the
Broadw family grocer ng
y store
ay Avenu
on
e in Sauk
at a youn
Rapids,
g
MN
represen age and later
gr
genera t the company ew to
tion of
family le ’s third
ad
er
Please
ship.
en
collectio joy this chef-c
raft
n of prem
ium prod ed
made w
ucts,
ith the
finest
freshest
ingredie and
nts.
From ou
r family
to your
s, enjoy!
CHEEZY GAR
LIC LO
AF
Made from the finest wheat
milled in the midwest.
Produced by bakers with years
of experience to get just the
right flavor and texture.
FrBrthrs_BkryDllrBns11x7_082614
FrBrthrs
_BkryDllr
CHEEZY GARLIC LOAF
Featuring loads of real cheddar cheese,
a perfect blend of seasonings and garlic galore,
Four Brothers Cheezy Garlic Loaf is bursting with flavor!
The rich cheddar both slathers the inside and tops
this indulgent treat. Divine warmed in the oven
or atop the grill, this thick garlicky goodness is
melt-in-your-mouth delicious!
FrBrthrs_ChzyGrlcLf11x7_091514
11” x 7”
Signs
Bakery Department
22” x 28”
Posters
C O B O R N ’ S
BR ANDS
-
Bns22x28
_0822w1
4
Four Br
ot
to the fo hers pays trib
ute
ur
– Bob, D Coborn brothe
an,
rs
who star Bill and Ron –
ted wor
at the
ki
Broadw family grocer ng
y store
ay Ave
on
at a youn nue in Sauk
Rapids,
g
MN
represen age and later
gr
genera t the company ew to
tion of
family le ’s third
ad
ership.
Please
en
collectio joy this chef-c
raft
n of prem
ium prod ed
made w
ucts
ith th
freshest e finest and ,
ingredie
nts.
From ou
r family
to your
s, enjoy!
Loaded
with
real che
ddar ch
a perfec
eese,
t blend
of seaso
nings
and gar
lic galo
Four Br
re,
others C
heezy G
arlic Lo
is bursti
af
ng with
fl
a
v
or!
The rich
chedda
r both s
inside a
lathe
nd tops
th
is indulg rs the
Divine w
ent trea
armed in
t.
or atop
the ove
the grill,
n
this thic
goodne
k garlic
ss is me
ky
lt-in-yo
u
r
-mouth
deliciou
s!
EST. 1 9 2 1
BAKERY
CHEEZY GARLIC LOAF
For over 90 years, Coborn's has been passionate about making sure our
customers have high quality fresh food options. Four Brother's brands
pay tribute to Bob, Dan, Bill and Ron Coborn with our line up of
premium fresh bakery, produce, meat and deli items.
FrBrthrs
_FtrngB
kryC
hzyGrlcLf
22x28_09
1514
28” x 24”
Foamboard Sign
30 Coborn’s store locations
7
22” x 28”
Poster
Store Signage
licious,
Delightfully de
Caramel Dip
y
m
ea
Cr
rs
Four Brothe
rich flavor
ky
sil
d
an
adds a smooth
rite fruits,
vo
fa
ur
yo
y of
to apples or an
t treats.
es
nd
fo
your
ice cream and
lDp11x7_082614
FrBrthrs_Crm
11” x 7”
7” x 5.5”
5.5” x 3”
Signs
licious,
Delightfully de
amy Caramel Dip
Four Brothers Cre d silky rich flavor
an
adds a smooth your favorite fruits,
y of
ats.
to apples or an
your fondest tre
d
an
ice cream
Produce & Deli Departments
cious,
Delightfully deli
my Caramel Dip
Four Brothers Crea silky rich flavor
and
adds a smooth
fruits,
of your favorite
ts.
to apples or any
your fondest trea
ice cream and
7x5_082614
FrBrthrs_CrmlDp
p5x3_082614
FrBrthrs_CrmlD
8” x 8 ”
Case
Window Clings
30 Coborn’s store locations
8
Store Demonstrations
FEATURING
ATTENTION: STORE MANAGER
DATED MATERIAL
FOR FRIDAY 9/19/2014
DEMONSTRATION KIT:
Talking Points Sheet - For employee to use to explain about
the Four Brothers products
G
CHEEZY GAR
LIC LO
AF
TURIN
FEEAW
N
Sample Sign - Please display the sign by writing in the item
being sampled using a Crayola Washable
Marker ONLY. Put in acrylic sign holder.
TODAY’S
Four Brothers
pays tribute to the
four Coborn brothers
– Bob, Dan, Bill and Ron –
who started working
at the family grocery store
on Broadway Avenue in
Sauk Rapids, MN
at a young age
and later grew to
represent the company’s
third generation of
family leadership.
SAMPLE
Use Crayola Washable
Marker Here
Please enjoy this
chef-crafted collection
of premium products,
made with the finest and
freshest ingredients.
Sample
Name
From our family to yours, enjoy!
RING
FEATU
CHEEZY GARLIC LOAF
Featuring Sign - Please display the sign in acrylic sign
holder.
Featuring loads of real cheddar cheese, a perfect blend of seasonings and garlic galore,
Four Brothers Cheezy Garlic Loaf is bursting with flavor!
The rich cheddar both slathers the inside and tops this indulgent treat. Divine warmed in
the oven or atop the grill, this thick garlicky goodness is melt-in-your-mouth delicious!
Made from the finest wheat milled in the midwest.
Produced by bakers with years of experience to get just the
right flavor and texture.
Delightfully delicious, Four Brothers Creamy Caramel Dip
adds a smooth and silky rich flavor
to apples or any of your favorite fruits, ice cream and your fondest treats.
C O B O R N ’ S
EST.1 9 2 1
HICKORY-SMOKED BACON
C O B O R N ’ S
EST.1 9 2 1
FLAME-SEARED RIBS
C O B O R N ’ S
EST.1 9 2 1
GOURMET PATTIES
We’ve perfected the smokey goodness and delicious flavors of our
native bacon from our butcher shop recipes in the original Coborn’s
smokehouse in Sauk Rapids, MN. These delectable flavored bacons
will fast become one of your family’s favorites.
We’ve taken grilling perfection and convenience to a new level with our
delicious slow-roasted flame-seared ribs. Braised, seared and already
fire roasted to seal in the juicy flavors, Four Brothers Flame Seared ribs
save you time and effort. Available in a natural flame-seared or BBQ.
We do all the work - you take all the credit.
When you want to really show off your grilling skills,
let Four Brothers Gourmet Patties be part of your bragging rights.
Our regular or flavored patties are thick, lean and juicy.
Four Brothers Gourmet Patties have become fast favorites among grilling gurus.
FrBrthrs_Demo22x28_091514
ING
FEATUR
CHEEZY GARLIC LOAF
Four Brothers pays tribute
to the four Coborn brothers
– Bob, Dan, Bill and Ron –
who started working
at the family grocery store on
Broadway Avenue in Sauk Rapids, MN
at a young age and later grew to
represent the company’s third
generation of family leadership.
Please enjoy this chef-crafted
collection of premium products,
made with the finest and
freshest ingredients.
From our family to yours, enjoy!
Loaded with
real cheddar cheese,
a perfect blend of seasonings
and garlic galore,
Four Brothers Cheezy Garlic Loaf
is bursting with flavor!
Poster Featuring Cheezy Bread Loaf Display in 22x28 poster stand
Featurin
g loads o
f real ched
Four Bro dar cheese, a p
The rich
er
thers Ch
cheddar
eezy Garl fect blend of se
both
asoning
ic Loaf is
the oven
sa
bursting
or atop th slathers the insi
with flavo nd garlic galore,
de
e grill, th
r!
is thick g and tops this in
dulgent
arlicky g
tr
oodness
is melt-in eat. Divine warm
-your-m
outh del ed in
icious!
The rich cheddar both slathers the
inside and tops this indulgent treat.
Divine warmed in the oven
or atop the grill, this thick garlicky
goodness is melt-in-your-mouth
delicious!
FrBrthrs_FtrngBkryChzyGrlcLf22x28_091514
Poster Featuring all products Display in 22x28 poster stand
RING
FEATU
CHEEZY GARLIC LOAF
Featuring loads of real cheddar cheese, a perfect blend of seasonings and garlic galore,
Four Brothers Cheezy Garlic Loaf is bursting with flavor!
The rich cheddar both slathers the inside and tops this indulgent treat. Divine warmed in
the oven or atop the grill, this thick garlicky goodness is melt-in-your-mouth delicious!
Made from the finest wheat milled in the midwest.
Produced by bakers with years of experience to get just the
right flavor and texture.
Delightfully delicious, Four Brothers Creamy Caramel Dip
adds a smooth and silky rich flavor
to apples or any of your favorite fruits, ice cream and your fondest treats.
C O B O R N ’ S
EST.1 9 2 1
HICKORY-SMOKED BACON
Demonstrator’s
Promotional
Guides
C O B O R N ’ S
EST.1 9 2 1
FLAME-SEARED RIBS
C O B O R N ’ S
EST.1 9 2 1
GOURMET PATTIES
We’ve perfected the smokey goodness and delicious flavors of our
native bacon from our butcher shop recipes in the original Coborn’s
smokehouse in Sauk Rapids, MN. These delectable flavored bacons
will fast become one of your family’s favorites.
We’ve taken grilling perfection and convenience to a new level with our
delicious slow-roasted flame-seared ribs. Braised, seared and already
fire roasted to seal in the juicy flavors, Four Brothers Flame Seared ribs
save you time and effort. Available in a natural flame-seared or BBQ.
We do all the work - you take all the credit.
When you want to really show off your grilling skills,
let Four Brothers Gourmet Patties be part of your bragging rights.
Our regular or flavored patties are thick, lean and juicy.
Four Brothers Gourmet Patties have become fast favorites among grilling gurus.
FrBrthrs_Demo22x28_091514
FrBrthrs_DemoKit091714
C O B
O R N
’ S
DEMONSTRATION INFORMATION:
EST.
1921
Please display the sign and write in the item being sampled.
Use Crayola Washable Marker
HICKORY-SMOK
ED BA
CON
TALKING POINTS:
THE STORY:
Four Brothers pays tribute to the four Coborn brothers - Bob, Dan, Bill and Ron - who started working
at the family grocery store on Broadway Avenue in Sauk Rapids, MN at a young age and later grew to
represent the company’s third generation of family leadership.
With Four Brothers, we have a unique story, and this new brand positions us as a company with rich
history. To celebrate that legacy, we are introducing a new line-up of timeless products found in a
brand that is uniquely ours.
Four Brothers creates a unique legacy brand that touts our company heritage and history with a
story that dates back to the company’s origins, particularly in meat where a smokehouse and
sausage manufacturing site once resided at the flagship store in Sauk Rapids. It pays tribute to the
four 3rd-generation Coborn’s brothers: Bob, Dan, Bill and Ron, the generation of Coborn brothers
who are credited with taking the company to an entirely new level.
C O B
O R N
’ S
Four Brothers will include high quality, hand-crafted, local choices in meat, produce, bakery and deli.
BRAND STRENGTHS:
· Commitment: We are committed to supporting this new brand in terms of time, commitment,
investment, manufacturing integrity, distribution and execution at store-level.
· Authentic: Four Brothers is soundly based on internal commitment, capacity and our ability to
deliver a high-quality product. It will meet the high quality demands of our customers.
EST.
1921
FLAME-SEAR
ED R
IBS
· Quality: We will insure our products are of the highest quality. We use local ingredients and/or
specific well-known ingredients to ensure quality and local identity. i.e. locally grown
ingredients (flour, chicken, wheat, etc.)
· Differentiation: Four Brothers is a legacy “flag-ship” brand within meat, produce, bakery or deli.
Our priorities will focus on taste, quality, eye appeal and packaging.
· Consistency: With Four Brothers, you will always find the same product from Coborn’s store to
Coborn’s store. From packaging, to manufacturing to store execution, the experience is
connected and consistent at every store we sell Four Brothers at.
· Memorable: Four Brothers will seen be recognized as high-quality and serve as a central item for
memorable meal occasions.
C O B
O R N
’ S
Delightf
ully delici
ous, Fou
r Bro
to apple
s or any adds a smooth a thers Creamy C
of your fa
a
n
vorite fru d silky rich flavo ramel Dip
r
its, ice cr
eam and
your fon
dest trea
ts.
We’ve pe
rf
native b ected the smok
acon fro
ey good
ne
m
smokeh
ouse in S our butcher sho ss and delicious
p recipes
fl
auk Rap
ids, MN.
in the ori avors of our
will fast
The
gin
become
one of yo se delectable fla al Coborn’s
vo
ur family
’s favorite red bacons
s.
We’ve ta
ken grill
ing perfe
deliciou
ctio
s sl
fire roast ow-roasted flam n and convenien
ce
ed to sea
e
l in the ju -seared ribs. Bra to a new level w
save you
icy
ise
ith
time and
effort. A flavors, Four Bro d, seared and alr our
vailable
eady
thers Fla
We do a
in
me S
an
ll the wo
rk - you ta atural flame-se eared ribs
ared or B
ke all the
BQ.
credit.
22” x 28”
Poster
· Value: The brand delivers high quality and significant perceived value to our customer.
FrBrthrs_DemoTlkngPnts091514
EST.
1921
GOURMET P
AT
TIES
When yo
uw
let Four
Brothers ant to really sh
Our regu Gourmet Pattie ow off your grillin
Four Bro
lar or fl
s be part
g skills,
thers Go
of yo
urmet Pa avored patties
are thick ur bragging righ
tties hav
ts.
,
e becom
le
e fast fav an and juicy.
orites am
ong grill
ing guru
s.
Demonstrations and Food Samples
Introducing the new line of products to customers
FrBrth
rs_Demo
22x28_
091514
9
Web Page
Shared Links
The Shelby Report
Coborn’s Web Page
Rolling Graphics
10
Email Blast
CobornsDelivers and
Coborn’s Email Blasts
Four Brothers
11
Facebook
Coborn’s Facebook
Four Brothers
12
Four Brothers Launch
August 12 -14, 2014
Coborns Blog
November 20, 2014
November 11, 2014
13