We salute e Salvation Army Santa Rosa

2 • The Salvation Army of Santa Rosa
Advertising Supplement to the North Bay Business Journal and The Press Democrat • May 2011
The Salvation Army of Santa Rosa • 3
May 2011 • Advertising Supplement to the North Bay Business Journal and The Press Democrat
Letter from Captains Mark and Vicki Gilden
“Doing the Most Good” is not just a
slogan for The Salvation Army, it’s a promise
we try to keep every day. Evangeline Booth,
USA National Commander (1904-1934)
said, “There is no reward equal to that of
DOING THE MOST GOOD to the most
people in the most need.” That is what we
are about. We understand that people have
trusted us with their contributions so that
we can serve the needy, disadvantaged and
hurting people in our community. Since
1889, The Salvation Army has been doing
just that in Santa Rosa and we will continue
as long as there are needs to be met.
William Booth, a former Methodist
Minister who founded The Salvation Army
in London in 1865, had a philosophy of
“Soup, Soap, and Salvation.” He knew
that folks weren’t interested in hearing
about God’s love if they were hungry,
cold, or living on the streets. He set out to
feed, clothe, clean up, house – meet basic
physical needs of the folks
“National
Salvation
– so that after seeing God’s
Army Week” with the
love in action, they may
proclamation “Among
be interested in hearing
Americans, The Salvation
about it. Throughout our
Army has long been a
146-year history and in
symbol of wholehearted
all 124 countries we serve
dedication to the cause
in around the world, that
of human brotherhood.
is what we do – each unit
Their work has been a
meeting the unique needs
constant reminder to
us all that each of us is
of their community –
a neighbor and kin to
from a homeless shelter
all Americans. Giving
in Las Vegas to hospitals
Captains Mark and Vicki Gilden are the
in Haiti to a Children’s Commanding Officers and Pastors of The freely of themselves, the
men and women of The
home in Panama to a Salvation Army Santa Rosa Corps.
Salvation Army have won
Blind School in Kenya to
the respect of us all.”
a Boxing Program in Santa Rosa.
In February 2011, we dedicated our
It is why Business Guru Peter Drucker
new 44,000 square foot Corps Community
called The Salvation Army “the most
Center at 93 Stony Circle. This beautiful
effective organization in the U.S.” and
and huge facility, a Larry Simons original,
it is why in 1954, President Eisenhower
has housed Material Progress and Komag
named the second week in each May
Santa Rosa Advisory Board
Members of the Advisory Board are a cross-section of the community’s
business leaders and social concerns representatives. In Santa Rosa the current
Advisory Board consists of 31 people who have served in some cases for
many years. In fact, Life Member William Fulwider has been on the board
since 1949. There is no pay for the board members other than the rewards
of seeing people in need cared for and a community problem addressed by
The Salvation Army.
The Advisory Board helps the Army with many of its
Chairman Gary
business and program activities and negotiations. As community
Zanolini, Kathleen
and business leaders they are “plugged in” and have their finger
Archer and Doug
on the pulse of the community. This enables them to advocate,
Braik work the
Canteen.
promote, open doors, and help raise the ever-important funds
needed to keep The Salvation Army moving forward in its
mission to help others. As the name implies, the advice and suggestions
of the Advisory Board are a key ingredient in determining the direction of
Salvation Army services in any community where it serves. They are the
Army behind the Army.
2011 Members: Kathleen Archer, Vice Chair Jane Bender, Secretary Doug Braik,
Treasurer Dan Brinker, John E. Brown, Ray Byrne, Clem Carinalli, Eileen Carlisle, Al
Coppin, Dave Dillwood, Randy Duranceau, Eldon Feezell, Randy Figueiredo, William
Fulwider, Lou Funk, John Gallagher, Sandy Handley, Hans Herb, Jim Johnson, Eeve
Lewis, Bud Malmanis, Wendell Nordby, Madeleine O’Connell, Bernice Peterson, Chuck
Regalia, Wayne Rowlands, Jackie Simons, Jerry Tierney, Kirk Veale, Mike Watters,
Chairman Gary Zanolini
Manufacturing over the years. Now it is
used to fulfill the “Dream Big” Vision
established a decade ago when The
Salvation Army officers, staff, Advisory
Board and congregation came together
with community leaders and sought to see
how the Army could meet unmet needs
in Santa Rosa. As a result, we now have
a Transitional Living Program for men
in recovery, our Tutoring and Mentoring
Program serves in 5 elementary schools and
partners with a middle and high school,
and we have a new facility to house all of
our local programs – a one-stop center for
worship and service for the thousands of
families, youth, and individuals who come
to us for help every year.
As we begin a new decade we have
launched a new vision – 20/20 vision.
We want to be proactive in our approach
to helping our community. Our new
Vision Statement, “Improving lives in
Sonoma County through an exemplary
continuum of care” sums up our pledge to
you. There is much to do. In addition to
all that we currently provide, we see needs
for a child development center, vocational
development program, and possibly an
adult day care center.
We hope you will enjoy learning about
our ministry in Santa Rosa in the pages of
this publication. We also hope that you will
be inspired to join us in some way – either
as a volunteer, supporter, or participant.
If you know someone who would benefit
from our services or if you would like to
have a tour, give us a call at 542-0981. We
are here to help.
Captains Mark and Vicki Gilden,
Corps Officers (Pastors)
This supplement to the May 9, 2011 issue of the North Bay Business Journal and the Press Democrat was produced
through a collaboration of the North Bay Business Journal and The Salvation Army of Santa Rosa.
427 Mendocino Avenue
Santa Rosa, CA 95401
707-521-5270
www.NorthBayBusinessJournal.com
The Salvation Army
of Santa Rosa
93 Stony Circle
Santa Rosa, CA 95401
707-542-0981
www.salarmysantarosa.org
4 • The Salvation Army of Santa Rosa
Advertising Supplement to the North Bay Business Journal and The Press Democrat • May 2011
Family Services
None of us like to think that one day we could
unexpectedly lose our job, develop a serious illness, or
lose a family member who has been supporting us, but
when these things happen, several common needs arise:
the need for a safe place to live, food for our family, and a
new source of income.
The Salvation Army cannot work miracles but we
can be there for people who need a hand up. Our Family
Services Department serves close to 200 families a week
with emergency groceries, and we offer bread, fruit and
vegetables on a daily basis to anyone who needs food. Each
month The Salvation Army distributes close to twenty
tons of food, much of it donated by local businesses,
schools and churches. What many people don’t know is
that we also BUY FOOD from the local food bank, stores
and other outlets, and give this away. An average day will
see up to 50 families come with needs ranging from food
to diapers to help with prescriptions, rent and utilities
payments.
Although the requests are as different as the people,
one thing remains constant: people in need expect The
Salvation Army to be able to help them. Our staff and
volunteers cannot always give the assistance that is needed,
but we can and do offer clients referrals to other sources
of emergency aid and programs to help them with jobs,
housing and clothing.
For more information, call Captain Vicki Gilden at 707535-4243, or email Vicki.Gilden@usw.salvationarmy.org.
Holiday Assistance
Even if you don’t believe in Santa
Claus, the joy that lights a child’s face at
Christmas when they get a special gift is
something we can all believe in. But if
a family can barely get by from month
to month, the holidays can be a bleak
experience. For more than 120 years, your
local Salvation Army has taken special
care to bring a touch of joy to families at
Christmas.
Each year The Salvation
Kathy Pinkard,
Army partners with the
Jackie Simons
Redwood Gospel Mission
and Madeleine
to participate in a Christmas
O'Connell volunteer
to ring the bell.
Food and Toy Distribution
for the neediest families in
Sonoma County, providing them with a
large box of food and toys for each child
in the family under the age of 12 years.
Each year they’ve helped more than 1,000
families at Christmas.
Community volunteers are encouraged
to get involved in several ways. The
Angel Trees throughout Santa Rosa give
volunteers a way to buy a
Captain Vicki
specific gift for a specific
Gilden and Sidne
child; these toys are given
Goodwin pass out
toys at Christmas.
to the children at the
Christmas Distribution.
Another popular Christmas program
is the Adopt A Family, select families
are helped directly by interested
adopting” groups – churches, businesses,
social clubs and individuals. This is
a creative way for people to care for
an actual family while that family’s
identity is kept secure by The
Salvation Army. Canned food drives
and toy drives are a great way for
the community to help during the
holidays, and throughout the year.
The familiar red kettles and
ringing bells of The Salvation Army
are a traditional marker for the
beginning of the Christmas season.
Did you know that those bell ringers
are all volunteers? Many families
use this opportunity to teach their
children about caring for others by
volunteering a few hours to “stand a
kettle.” The money raised by the red
kettles is used throughout the year
to support programs for families and
children.
Make helping others your family
tradition at Christmas! What better
way to feel the true meaning of the
season than to spread the joy by
volunteering with The Salvation
Army. Call Sidne Goodwin at 707535-4262 or email Sidne.Goodwin@
usw.salvationarmy.org to volunteer.
May 2011 • Advertising Supplement to the North Bay Business Journal and The Press Democrat
Tutoring and
Mentoring
Want to make a big difference in the
life of a child? The Salvation Army’s 12year old Tutoring and Mentoring (TAM)
program was one of the first in Santa
Rosa to work with children in our public
schools who need a little extra help. Not
every child has a parent at home who
knows algebra, or how to read in English,
or how to write a grammatically correct
sentence, and teachers can’t always reach
each child in the classroom. That’s where
the TAM program tutors come in.
The TAM Program is an after-school
tutoring and mentoring program designed
to serve “at-risk” students in second
through sixth grade with reading, math,
and basic homework support. Students
are helped to achieve academic and social
success, and by doing so, assist them in
their quest to reach their full potential.
During the first hour, the TAM
Program emphasizes academic assistance
by offering one-on-one tutoring. The
second hour is spent mentoring in
different activities such as sports, arts and
crafts, board games, calligraphy, poetry,
music, and computer training, etc.
The TAM Program and Double
Punches Boxing Club collaborate on
Tuesdays and Thursdays, providing
“gang-impacted” teens from Comstock
Middle and Piner High Schools with
academic assistance and boxing training
with amateur and professional boxers and
volunteer coaches.
The tutors are volunteers from all
walks of life, with a common interest in
children and education. The commitment
they make is to faithfully meet with their
assigned students, one-on-one, for two
hours each week while school is in session.
As children and their adult tutors get to
know each other, a trust develops and
along with that trust, a desire to improve.
School leaders report TAM students see
test scores rise and improved self-esteem,
self confidence, and self-discipline.
The program is designed to help
develop moral character traits in children
that lead to the emergence of good citizens
who will become assets to our community
in the future.
Interested in sponsoring a child or
becoming a tutor? Call Jennifer Freitas
at 707-535-4251, or email at Jennifer.
Freitas@usw.salvationarmy.org.
Longtime Volunteer
Mentor Gil Saydah
helps a student with
homework.
The Salvation Army of Santa Rosa • 5
6 • The Salvation Army of Santa Rosa
Advertising Supplement to the North Bay Business Journal and The Press Democrat • May 2011
Double Punches Boxing Club
More than twenty years ago, Richard and Maria Lopez
had a dream of helping neighborhood kids
become the best people they could be. They
Coach Enrique
Guitierrez, a
decided that the way they would do that
professional boxer
was to get kids involved in an activity they
who grew up at
enjoyed, create an environment that was
Double Punches,
supportive and encouraging, and teach a
shows Saharra
Gilden a few moves.
skill that would give youth a way to learn
self-discipline and earn the respect of their
peers. They started Double Punches Boxing Club in their
garage and have been changing lives since.
Today Double Punches is a very successful program of
The Salvation Army, and the Lopezes are still working their
magic with local kids. Their mission statement expresses
their hopes: Our mission is to provide an outlet for young
people who tend to avoid team sports and have shown little
self-confidence and academic success. These are youth who
because of little parental supervision, limited positive role
models, failure in school and lack of a positive self-image
are drawn to gang affiliation. Double Punches Boxing Club
services in addition to boxing and fitness instruction. The
uses a boxing program, combined with academic tutoring,
staff includes amateur and professional boxers, as well as
to help youth develop a sense of self-worth, experience
volunteer coaches. The club participates in exhibitions and
greater success in school and develop physical fitness skills.
sparring matches with other clubs that are also sanctioned
The program stresses fundamentals, discipline and skills
by the USA Boxing Association.
rather than brute force and toughness.
Double Punches has many success stories and is highly
The boxing club currently has 70 clients, both boys and
respected by the Mayors Gang Prevention Task Force, Santa
girls, ranging in age from 8 to 24 years. It operates as an
Rosa City Officials, and other local agencies that work with
after-school program, providing tutoring and mentoring
at-risk youth. Eighteen-year old Samuel is a high school
Richard Lopez and team
at recent Open House
senior and he has also been a member of Double Punches
for about a year. Samuel says this about Double Punches,
“They teach you about discipline and character and how
training here can also teach you to be good about your
grades...they actually try to educate the youth that gangs
are not going to do nothing for you, they are just going to
get you into serious trouble.”
For more information, please call Richard or Maria
Lopez at 707-586-2448.
Youth Outreach and Gang Prevention
Because of cuts in school funding, many children no longer have
the opportunity to learn to play
a musical instrument, sing in a
group, or learn the basics about
drama and dance. Through its
Praise & Performance Factory, The
Salvation Army is giving young
people a chance to discover their
talents, in a safe and nurturing environment.
While not every child is an artist or musician, neither is every
child destined for athletic prowess.
By providing a multi-faceted program with many different experiences for a child to “sample,” The Salvation Army
will help a child discover where their true talents lie – and
then we’ll help them develop those talents.
In addition to music and performing arts, The Salvation
Army offers scouting clubs to young people of all ages. Sunbeams are for girls ages 6-10, Girl Guards for girls ages 11-18,
and the boys have Adventure Corps. They earn merit badges,
perform service projects, learn teamwork, respect, kindness,
and other character building skills, while having a great time
and helping each other succeed.
On Friday evenings, The Salvation Army partners with California
Youth Outreach (CYO) to provide a
safe haven for teenagers to escape the
pressures of the streets. From 6-8pm
teens and preteens meet for the Young
People’s Legion (YPL), and enjoy a variety of activities from playing pool
and air hockey to having a Nerf gun
war, to taking trips to see a movie or
even going to see the Giants or A’s.
The teens get fed, entertained and
mentored, and get the chance to
have fun without getting into mischief. Discussions about
life, drugs, gangs, school are sprinkled into the fun.
For more information, please contact Stephanie Schneider, Youth & Music Ministries Director, at 707-5354264, Stephanie.Schneider@usw.salvationarmy.org.
The Salvation Army of Santa Rosa • 7
May 2011 • Advertising Supplement to the North Bay Business Journal and The Press Democrat
Adult Rehabilitation Center/Thrift Store
When you ask most people about their perception of
what The Salvation Army does, they will immediately say
“thrift stores,” one of their most visible and popular icons.
But what few Americans know is that the mission of the
thrift store is to provide a means to help people rebuild
their lives from the ravages of alcoholism and drug abuse.
In 1881, the founder of The Salvation Army – William
Booth – discovered people permanently living under
London Bridge. He told his son Bramwell Booth simply
to “do something!” Bramwell then rented a vacant building,
constructed makeshift beds with hay and sheets, and then
went to bring the hapless vagabonds out of the cold for a
night’s sleep and a warm meal.
The phrase “on the wagon” was coined by men and
women receiving the services of The Salvation Army.
Former
National
Commander
Evangeline Booth – founder William
Booth’s daughter – drove a hay wagon
through the streets of New York to
encourage alcoholics on board for
a ride back to The Salvation Army.
Hence, alcoholics in recovery were
said to be “on the wagon.”
That was the humble beginning
of the Adult Rehabilitation Centers
(ARCs) of The Salvation Army. Today
there are hundreds of centers around
the world. The closest facility to
Santa Rosa is the Lytton Springs ARC in Healdsburg, a
historic ranch that began as a children’s home more than
a hundred years ago. Up to 100 men at a time commit to
the six month program and as beneficiaries work their way
through the program by a rigorous combination of work
therapy – helping in the daily operations of the center and
the thrift store recycling program – and counseling, Bible
Study, anger management classes, chapel services and more.
They also learn how to have fun again without resorting to
alcohol or other illegal substances.
When the beneficiary graduates, he is not faced with
a bill for several thousand
dollars in recovery service
fees. The man graduates no
deeper in debt than the day
he entered; but he now has sobriety and skills freshened
and ready for the workplace.
All of this is paid for by the proceeds of the sales at
the thrift stores of The Salvation Army. When the public
donates clothing, furniture, boats, cars and other forms of
useable items, the proceeds go to pay for food, staff salaries,
educational materials and medical care for the men in
rehabilitation.
The Lytton Springs Center is commanded by Captain
Jonathan Russell at 707-433-3334. Visitor tours can be
requested.
Transitional Living Program
Rehabilitation and recovery is a fine thing to achieve.
But when a man leaves a recovery program, he often leaves
with nothing more than his new sobriety and the clothes on
his back. Typically his addiction/disease has already taken
everything else he had before recovery and now he must
start over. Without a support system, the recent recovery
graduate can be easily overwhelmed by the enormity of the
task ahead and is often discouraged to the point where he
returns to his addiction instead of moving forward.
The Salvation Army’s Transitional Living Program
is a way to combat this endless cycle of addiction/
recovery/failure/addiction. When a man has completed a
rehabilitation program and has obtained a job, The Salvation
Army believes that helping him transition gradually to full
independence is not only wise for the client, but also smart
for the community.
The typical post-recovery client will be employed
somewhere in the community and have a few personal
belongings . . . but little else. By paying a reasonable portion
TLP Director Jon George checks in with program graduate Bryan Maki.
of their monthly income as a program fee, the client is
provided a decent place to live and also the understanding
and guidance of staff to help him through the next phase of
living. The Transitional Living Program currently operates
a four-bedroom house and four two-bedroom apartments
that can accommodate up to 22 men.
Over a two-year period, the clients regularly attend AA
or NA meetings, Life Skills classes, Bible Study, weekly
group meetings, and regular meetings with job and drug
counselors. A portion of their program fees is put into a
savings account for each client, giving him a cushion of
money when he is ready to find his own housing.
Once clients have transitioned into the community
once again, they are encouraged to keep in touch and
return or call for as long as needed to help maintain their
hard-won sobriety.
For more information on this program, please call Jon
George, Transitional Living Program Director, at 707-5354271, or email him at Jon.George@usw.salvationarmy.org.
8 • The Salvation Army of Santa Rosa
Advertising Supplement to the North Bay Business Journal and The Press Democrat • May 2011
Emergency Disaster Services
A story we often hear goes back to World War I, and
it has to do with The Salvation Army lassies who served
doughnuts behind the French lines. The “Doughnut
Girls” of bygone days made the first doughnuts by patting
them out by hand. A small wood fire was coaxed in a
low, pot-bellied stove. A frying pan was used and the first
doughnuts were fried “seven at a time.” The tempting
fragrance of frying doughnuts drew the homesick soldiers
to the hut, and they lined up in the rain, waiting for a taste.
The word went around, “If you’re hungry and broke, you
can get something to eat at The Salvation Army.”
to natural and man-made disasters wherever and
whenever they occur. In the last few years alone, the Army
has provided on-site support during major emergency
situations including the earthquakes in Haiti, Chile,
New Zealand, and most recently in Japan. These are just
a few examples of the dozens of emergencies to which
the Army responds each and every year. Our local team
stands ready to respond to any emergency whether local
or international.
To join our Emergency Disaster Team, please call Sidne
Goodwin, Volunteer & Event Coordinator at 707-5354262 or email at Sidne.Goodwin@usw.salvationarmy.
org.
Galveston Hurricane: September 8, 1900
San Francisco Earthquake: April 18, 1906
9/11 Terrorist Attacks: September 11, 2001
Indian Ocean Tsunami: December 26, 2004
Hurricane Katrina: August 29, 2005
Left: Doughnut Girls in the Bunker. Right: Doughnut Girl Stella Young
The Salvation Army is often among the first on the
scene when disaster strikes. Officers are trained to meet all
kinds of emergencies by providing food, shelter, clothing
and spiritual comfort. Disaster canteens have become
familiar sights to firemen, policemen and victims alike.
The Salvation Army continues to work closely with
federal, state and local authorities to assist in responding
Above: Wherever and whenever disaster
strikes, The Salvation Army will be there.
Center: Doug Braik and Sidne Coodwin
Silvercrest Senior Living Residence & Senior Ministries
Did you know that the two 10-story towers on Third
Street off Montgomery in Santa Rosa are the Silvercrest
Senior Living Residence? For 35 years, The Salvation
Army has operated this 186-unit facility for low-income
elderly citizens, and it’s still going strong.
The Santa Rosa Silvercrest Residence, contracted with
HUD, is one of 27 similar projects throughout the western
U.S. operated by The Salvation Army. These residences
not only offer affordable housing for local seniors, but
also a neighborhood in which to make friends, go on
outings with others, share stories, play cards, and even
attend church services, Bible Study, and a variety of small
groups and services.
A senior must qualify to live at Silvercrest by being
at least 62 years of age with limited income and assets.
Once accepted and through the lengthy waiting list, the
tenant pays approximately 30% of their income as rent,
which is inclusive of utilities except phone service.
Some of the seniors work out every week! The Sweating
Sallies group meets each Thursday to stretch and move at
a local gym called Santa Rosa Strength. The Women’s
Home League meets each Wednesday with a different
theme of worship, education, service and fellowship.
Silvercrest is constantly served by The Salvation Army
Santa Rosa Corps through the caring ministries of the
Army’s Senior Outreach and Socialization programs.
For information on Silvercrest, please call the Manager,
Mark Armstrong, at 707-544-6766.
The Salvation Army of Santa Rosa • 9
May 2011 • Advertising Supplement to the North Bay Business Journal and The Press Democrat
Summer Camping/
Day Camp
Camp Del Oro is located at Lake Vera
near Grass Valley and it has all the activities
that many of us remember from our own
childhood camping experience: boating,
fishing, swimming, basketball, soccer, nature
hikes, sleep-outs, the daily trips to the camp
dining hall, and spontaneous camp pranks
like water balloons and short-sheeting the
counselor’s bed.
Each year children come from many
different cities in Northern California to spend
a week at camp. Campers are selected from
applications and requests through our various
Youth Programs and our Family Services
Department. The Salvation Army provides bus
transportation to and from
camp, and some scholarships
are given when needed.
For those children who
cannot go away to summer
camp, there is the alternative
of staying at home for the
summer and participating
in the Day Camp program.
A variety of activities including swimming, sightseeing,
picnics and other fun outings
are designed to not only
entertain and keep children
out of potential trouble from
idleness, but also to establish
friendships and bonds with
other children and the staff
members in a way that simply isn’t possible
during the regular school year.
Summer is supposed to be fun! The Day
Camp of The Salvation Army is operated to
serve children from economically challenged
households. While there is a small fee
expected from the parents, the majority of
the costs are subsidized from sponsors and
generous donations from the public.
To learn more about sponsoring
camp programs, please contact Stephanie
Schneider, Youth & Music Ministries
Director at 707-535-4264, or email at
Stephanie.Schneider@usw.salvationarmy.
org.
Congratulations
F O R 15 0
YEARS OF HELPING
SONOMA COUNTY ONE OF
W O R L D ’S B E S T P L A C E S T O L I V E .
TO MAKE
THE
We salute The Salvation Army Santa Rosa
Above: Lifelong friendships are
forged at camp.
Below: Day camp is a blast
Partners: Daniel Davis, John O’Brien, Michael Watters, Deborah G. Corlett and Joseph Piasta II
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3510 Unocal Place, Suite 200, Post Office Box 3759
Santa Rosa, CA 95402-3759
707.545.7010 tel ■ 707.544.2861 fax
www.obri enl a w.com
10 • The Salvation Army of Santa Rosa
Advertising Supplement to the North Bay Business Journal and The Press Democrat • May 2011
Worship and Fellowship Opportunities
At the heart of The Salvation Army is
the word and concept of salvation and a
tradition of “heart to God and hand to
man.” Regular Christian worship services
are held each Sunday morning at 10:45
in the new chapel at 93 Stony Circle.
There are several services and small group
meetings throughout the week. The Corps
Officers (pastors) are Captains Mark and
Vicki Gilden.
The officers of The Salvation Army
are its ordained clergy and pastors. The
members of The Salvation Army church
are referred to as soldiers and come from
all occupations and walks of life.
The people helped by The Salvation
Army in programs like family services,
youth activities and senior outreach are all
welcome and invited to attend our church
if they are looking for a place of Christian
worship but no one who comes for help is
required to attend church. The Salvation
Army preaches and teaches that submission
to God’s will and plan for salvation is the
highest and best use of one’s time and
energies, and that true happiness is only
found when a relationship with Jesus
Christ is placed as a first priority.
You are invited to visit each Sunday. To
inquire further, please call Captain Mark
Gilden at 707-535-4242 or email Mark.
Gilden@usw.salvationarmy.org.
Future Plans
Child Development Center
Part of the original dream for
the remodeling of the 93 Stony
Circle facility was the creation of
a pre-school. Across the country,
there are more than 150 Salvation
Army operated pre-schools with
excellent quality care and high
standards of operation, so this is
a tried and true program.
As our local programs
have grown and changed, we are seeing more of a need
for safe after-school care – a place for kids to hang out,
do homework, play games, learn a new skill, or just feel
that they are welcomed and cared for. Latch key kids are
becoming more of a norm than an exception, and The
Salvation Army would like to give them and their parents
a safer, more positive option than going home to an empty
house and watching TV or running the streets.
We now have a large, well-equipped gym that is used
for boxing training, and the coaching component is already
in place. So is the homework assistance. Our Praise and
Performance Factory will add a weekly program of musical
instruction, drama and choir, and our scouting programs
are available for young children to learn solid characterbuilding life skills, social skills, and also provide an
opportunity to just have fun with other children.
Our new facility also has a game room with air hockey,
ping pong, pool table and wide screen TV. We have a fully
equipped kitchen where young people could learn basic
cooking skills, and where nutritious snacks and meals can
be prepared.
We could potentially have a program that combines
senior day care with after school programs, allowing a
healthy interaction among unrelated grandparents and
grandchildren.
We envision a need for volunteer musicians, volunteers
to help with homework, volunteers to coach boxing,
volunteers to teach cooking, volunteers to supervise the
game room, volunteers to prepare snacks and light meals,
and volunteers to help clean up at the end of the day.
If this sounds exciting to you, please call us! Sidne
Goodwin is the Volunteer Coordinator, 707-535-4262, or
email Sidne.Goodwin@usw.salvationarmy.org.
Vocational Development Center
In spite of our community’s best efforts to keep children
in school, the sad fact remains that many teenagers quit
school before their final year of high school. Although
this is not a new phenomenon, today’s society offers fewer
opportunities than ever before for these young people to
find work that will provide a living wage, as well as engage
their interest and talents.
Trade schools teach students the skills needed to obtain
work in technical and blue collar jobs, and there are many
such schools in the Bay Area.
How does a young person
decide if he or she wants to learn
the plumbing trade, or become
an electrician or an auto repair
specialist or a custodian or a
locksmith?
With the anticipated help
of various local trade unions,
vocational schools, businesses
and other support from the
community, The Salvation Army plans to create a seminar
experience directed at the disengaged teenager in the form
of vocational sampling and hands-on discovery – a “trades
fair” experience.
Vocational development will begin with information
on various trades presented through lectures and
demonstrations by experts in the different fields. The
attendees will be told what to expect in the work place on
an ordinary day; the type of income that’s possible; and the
joys and challenges of doing the job. When a young person
shows an interest in a particular field, The Salvation Army
will connect them with people who can help them take the
next steps to fulfill their goal.
The potential to help young people become productive
and happy members of our society is there – we just need a
few mentors to help them find their way. We look forward
to exploring this challenge with interested volunteers
and businesses who have the same vision of “working
upstream.”
If you are such an individual, please call Captain Mark
Gilden at 707-542-0981, or email Mark.Gilden@usw.
salvationarmy.org.
May 2011 • Advertising Supplement to the North Bay Business Journal and The Press Democrat
Did You Know…?
(Based on International and U.S. Statistics)
•Founded by William Booth in 1865, The Salvation Army is an international organization that meets the physical
and spiritual needs of people in 124 countries around the globe, without discrimination.
The Salvation Army of Santa Rosa • 11
Volunteer
Opportunities
If you’ve read even a part of this insert, you know that
The Salvation Army relies heavily on our VOLUNTEERS.
We make it easy to give back – to help others – to make a
difference in the life of another person.
•About 83% of your donation to The Salvation Army goes directly to program funding to help people who need it
Our Volunteer Team does everything
most.
from washing windows to raising money.
•When you shop at Salvation Army thrift stores, you are supporting adult rehabilitation
Every week we have dedicated people come
centers that annually help more than 340,000 people from every walk of life fight substance
to our facility to answer the phone, pack
abuse and return to their communities as participating, contributing members.
groceries for those in need, drive a truck to
•The red Christmas kettle debuted in San Francisco in 1891 in the guise of a crab
pick up donations, teach young people the
pot. A depression had thrown many out of work, including hundreds of seamen and
discipline of boxing, tutor children after
longshoremen. The campaign proved so successful that by 1900 it was imitated nationwide.
school, teach music and drama skills, stuff
•Movie actors Clark Gable, Cary Grant, Frank Sinatra, Marlon Brando, Mae West, and Joan
envelopes, and, of course, ring the bells at
Crawford have all appeared in movies with Army characters.
Dr. Victoria Lynskey and her staff
Christmas.
•Nearly 3.4 million people volunteer for The Salvation Army nationwide.
volunteer as shoperones every year
We would welcome your help on our
at the Back to School Childspree.
•The Salvation Army’s work in disaster relief began in 1900 in response to the devastating hurricane
Volunteer Team. To learn more about
that destroyed Galveston, TX and killed more than 5,000 people.
where you can fit in, please call Sidne Goodwin, Volunteer
•The Salvation Army began dispensing food and drinks near Ground Zero less than an hour after the 2001 terrorist
and Event Coordinator, at 707-535-4262, or email
attacks on the Twin Towers. In our nearly nine months of service there, 40,000 Salvation Army volunteers, staff and
Sidne.Goodwin@usw.salvationarmy.org.
Mr. Steve
officers assisted 4.5 million people with meals, pastoral counseling and social services.
•With nearly 7,700 centers of operation in the United States, The Salvation Army assists about 30 million individuals
nationwide throughout the year - almost 4.5 million of those during the holiday season alone.
•The Salvation Army operates a Missing Persons Program, which helped more than 148,000 people last year.
•The Salvation Army’s Community Care Ministries visited more than 3 million people with special needs in
hospitals, nursing homes, and correctional facilities last year.
•The Salvation Army assists more than 14.6 million people with basic social services each year.
•In 1891, The Salvation Army opened its own match factory in Old Ford, East London. Only using harmless red
phosphorus, the workers were soon producing six million boxes a year. A competitor paid its workers just over two
pence (two British pennies) a gross, while The Salvation Army paid their employees twice that amount.
•The Salvation Army provided an opportunity to camp for more than 200,000 underprivileged children, seniors,
and adults last year.
•The Salvation Army was at the frontlines in World Wars I and II, offering comfort and pastoral guidance.
•The Salvation Army provided well over 100,000 job referrals last year.
•Peter Drucker called The Salvation Army “by far the most effective organization in the U.S.,” in Forbes magazine.
•The Salvation Army church in the middle of Times Square, New York (on West 47th Street) operates Theater 315, a
99-seat showcase theater that stages uplifting family entertainment.
•Since the 1920s, a Salvation Army brass band from Southern California has marched in the Tournament of Roses
Parade.
•The phrase “on the wagon” was coined by men and women receiving the services of The Salvation Army. Former
National Commander Evangeline Booth - founder William Booth’s daughter - drove a hay wagon through the streets
of New York to encourage alcoholics on board for a ride back to The Salvation Army. Hence, alcoholics in recovery
were said to be “on the wagon.”
•The first Salvation Army band was formed in 1882 by accident. Charles Frye and his sons offered their services as
bodyguards for Salvation Army street preachers. They began playing music on their brass instruments to give them
something to do while they protected the officers, and soon after quit their family business to lead the Army’s music
department.
•The Salvation Army led in the formation of the USO - United Services Organization. The USO operates service
units, which serve members of the armed forces abroad.
•“Strawberry Fields Forever” in the Beatles 1966 song by that name, is John Lennon’s nostalgic reference to a
Salvation Army orphanage called Strawberry Field in Woolton, England. Lennon is said to have played with
childhood friends in the trees behind the orphanage as a boy.
Dixon,
Montgomery
High School
Music
Director, and
friends play
Christmas
Carols at the
Kettle each
Christmas.
12 • The Salvation Army of Santa Rosa
Advertising Supplement to the North Bay Business Journal and The Press Democrat • May 2011