05 Prospectus Cover.indd

Table of Contents
Introduction ......................................................................................................... Page 1
dB Drag Racing - In the News ........................................................................ Page 2
dB Drag Racing International ......................................................................... Page 3
Show Info ............................................................................................................. Page 4
Radio to the Power of X Tour ......................................................................... Page 5
Schedule of Events ............................................................................................. Page 6
Floorplan .............................................................................................................. Page 7
Manufacturer Membership .............................................................................. Page 8
Sponsorship Opportunities ..........................................................................Page 9-10
World Finals Host Hotel .................................................................................. Page 11
World Finals Show Program .......................................................................... Page 12
Exhibitor Contract ............................................................................................ Page 13
Important Deadline Dates to Remember
New Product Introduction ........................... July 20, 2005
Competitor Member Dues ...................... August 19, 2005
Certified Class Lock-down ...................... August 21, 2005
Season Cutoff ................................September 18, 2005
dB Drag Racing World Finals ............ October 7 - 9, 2005
- IX Center, Cleveland, Ohio
dB Drag Racing Association
1602 E. Seltice Way
Suite A-399
Post Falls, ID 83854
Tel 208-773-3371 • Fax 208-773-3391
www.dbdragracing.com
©1994-2005
This prospectus is copyrighted. No part of this prospectus
may be reproduced, stored in a retrieval system or transmitted
in any form or by any means, electronic, mechanical,
photocopying, recording or otherwise without the prior written
permission of the dB Drag Racing Association.
welcome to db drag racing
dB Drag Racing is an auto sound competition format where two cars compete head-to-head to see who
has the loudest car stereo. This type of event is perfect for crowd participation. The dBDRA is currently
tracking over 45,000 competitors ranging in age from 18-34 years old. All of these competitors have
one thing in common...CARS. And they are really proud of them! Our competitors spend anywhere
from $200-$500,000+ on their audio systems and aftermarket accessories. These contestants are driving all types of vehicles, from your daily driver GEO Prisms to fully gutted and fabricated Ford Astro
Vans with walls of woofers and racks of amps and batteries.
The dB Drag Racing competition season is off to a
phenomenal start in 2005. As you may have heard,
in addition to our regularly scheduled shows, dB
Drag Racing will be promoting a tour consisting
of 50 XM Radio sponsored events throughout the
United States. Each event will take place at an independent auto sound retail location.
Highlights of the “Radio to the Power of X” tour include a turn-key dB Drag Racing event at no charge
to the retailer; free admission to all contestants; free
dB Drag Racing memberships to all first-time contestants; trophies and other prizes awarded at each event; each event officiated by a Multipoint Certified dB Drag Racing judge; each event will be broadcast over the Internet in real-time via dBTV. World
Finals participants who compete in 10 or more “tour” events will also receive a dB Drag Racing leather
jacket.
At the end of the season, qualified dB Drag Racing contestants will gain an invitation to compete at the
World Finals. The 8th Annual dB Drag Racing World Finals will be held at the IX Center in Cleveland,
OH on October 7-9, 2005. Cleveland was selected because of its proximity to the majority of dB Drag
Racing competitors and the area’s love for cars and car shows. This is an ideal market for a show like
ours. Tens of thousands of spectators routinely attend
car shows in the Cleveland market. We hope to leverFOUR NEW VEHICLES
age this interest in cars at our show this fall.
and more than 100 trophies
will be awarded to the
winners at the 2005
dB Drag Racing World Finals
This year, the dBDRA will be awarding FOUR NEW
VEHICLES and more than 100 trophies to the winners at the World Finals. Vehicles will be awarded to
Deathmatch winners in the Street, Street Max, Super
Street and Extreme divisions. Other activities at the
show include; Bass Race competition, video-gaming competition, car show, bikini contest, MECA State
Finals and much, much more.
Page
1
db drag - in the news
dB Drag Racing continually receives main-stream media
coverage. Here are a few of the many publications and
television programs that have highlighted dB Drag Racing
articles, short segments and features stories.
Page
2
db drag - international
The dB Drag Racing Association is truly an international sport. Currently, events take place in more
than 50 countries around the world. Each country hosts a minimum of 5 events per season, with some
countries hosting up to 150 events per season. To wrap
up the end of the season, many countries host a finals
event and towards the end of the year, the dB Drag
Racing Association hosts a European finals event where
competitors from all over Europe compete. The growth
in the international market of dB
Drag Racing has risen substantially
each season.
The passion of the international
competitor is equal to that of the
competitors in the States. With
everyone’s statistics on the dB Drag
Racing website, the camaraderie
and competitive spirit are noticeable
on the audio forum of the website.
The dB Drag Racing website has
helped to bridge the gap that the
ocean sets between the various
countries.
Argentina
Australia
Austria
Belgium
Bosnia
Brazil
Canada
Chile
China
Colombia
Croatia
Cyprus
Denmark
Finland
France
French Guyana
Germany
Greece
Guam
Hungary
Indonesia
Ireland
Japan
Jordan
Italy
Korea
Lebanon
Luxembourg
Malaysia
Malta
Mexico
Netherlands
New Zealand
Norway
Poland
Portugal
Puerto Rico
Russia
Slovenia
South Africa
Spain
Sweden
Syria
Switzerland
Taiwan
Thailand
Trinidad
Turkey
United Arab Emirates
United Kingdom
U.S.A.
Venezuela
Page
3
show info
8
8T
TH
H A
AN
NN
NU
UA
AL
L
WORLD FINALS
October 7-9, 2005
IX Center • Cleveland, OH
One I-X Center Drive
Cleveland, OH 44135
best of the best car show
manufacturer booths
Bass Race Competition
bikini contest
4x points event
deathmatch
BASS
prize giveaways
video game competition
retail display booths
dB Drag Racing
Race
TM
3X Meca competition
thousands of car stereo
enthusiasts in attendance
Page
4
The dB Drag Racing Association has implemented
a nationwide tour that will be produced by dB
Drag Racing staff. The tour, aptly named “Radio to
the Power of X” will consist of 50 events located
throughout the USA. Each event will be provided
to select retailers free of charge. In addition, the
entry fee for competitors will be waived at these
tour events. First time competitors will receive a
free membership to the dB Drag Racing Association and trophies will be awarded to winners in
each class. All competitors will receive a
personalized Certificate of Achievement with their
name, class, and SPL printed on the document.
The dB Drag Racing Association and XM
Satellite Radio will be awarding four new vehicles
to Deathmatch winners at the World Finals.
(Deathmatch is a grueling contest where the top
contestants in each class compete against one
another in a 5 minute average SPL competition.)
Historically, the Deathmatch contest has been
comprised of competitors with the highest overall
sound pressure levels regardless of class. In 2005,
each dB Drag Racing division (Street, Street
Max, Super Street, and Extreme) will have its
own Deathmatch contest, with the winner of each
contest receiving a brand new vehicle. To further
encourage competitors to participate in the tour,
the dBDRA will be awarding special embroidered
leather jackets to each World Finals participant
who competes in 10 or more of the Radio to the
Power of X tour events.
Dealer Hosting Requirements:
•
•
Dealer must be an XM Authorized Retailer.
Dealer must host a minimum of one dB Drag
Racing event prior to the tour event.
dB Drag Racing will provide:
•
•
•
•
•
•
•
•
•
Multipoint Certified judge
Event listing and advertising on the dB Drag
Racing website
All equipment necessary to judge the event
Trophies for 1st – 3rd place winners
Certificate of participation to ALL competitors
Competitors will accrue dB Drag points
Free admission to competitors
Free dB Drag membership to all first time
competitors
Resource CD ROM with dB Drag logo, XM
logo and pre-designed flyers
There are still some tour event dates available.
If you would like to have your retailers participate
in this tour, please contact the dB Drag Racing
Association at 800-655-0010.
Page
5
Schedule of events
Tentative as of June 1, 2005
20% More Show Hours
Over Previous Years
FRIDAY, OCTOBER 7
Time
Activity
Location
7:00
8:00
8:00
8:00
6:00
6:00
6:00
7:00
9:00
Television Interview
Live Radio Boradcast
Exhibitor Setup
Competitor Move-In
Show Opens to Public
Bass Race Qualifying
Video Game Tournament Qualifying
Car Stereo Exhibitions
Show Closes
IX Center - Main Hall
IX Center - Main Hall
IX Center - Main Hall
IX Center - Main Hall
IX Center - Main Hall
Bass Race Area
Video Gaming Tent
XM Pavillion
AM
AM - 10:00 PM
AM to 5:00 PM
AM to 5:00 PM
PM
PM - 9:00 PM
PM - 9:00 PM
PM
PM
SATURDAY, OCTOBER 8
Time
Activity
Location
10:00 AM
10:00 AM
10:00 AM
11:00 AM
11:00 AM - 3:00 PM
3:00 PM
4:00 PM
6:00 PM - 9:00 PM
9:00 PM
Exhibitor Access to Hall
dB Drag Qualifying Begins
MECA Competition
Show Opens to Public
Video Game Tournament Qualifying
Video Game Tournament Finals
Bikini Contest
Bass Race Qualifying
Show Closes to Public
IX Center - Main Hall
Judging Arena
MECA Judging Area
IX Center - Main Hall
Video Gaming Tent
Video Gaming Tent
Main Stage
Bass Race Area
SUNDAY, OCTOBER 9
Time
Activity
Location
10:00 AM
11:00 AM
11:00 AM
11:00 AM
11:00 AM
3:00 PM
3:30 PM
4:00 PM
5:00 PM
5:00 PM- 11:00 PM*
Exhibitor Access to Hall
dB Drag Eliminations Begin
MECA Competition
Bass Race Eliminations
Show Opens to Public
Bikini Contest
Deathmatch Competition
XM Satellite Radio Awards Presentation
Show Closes to Public
Exhibitor Teardown
*All Freight must be moved out by 11:00 PM
IX Center - Main Hall
Judging Arena
MECA Judging Area
Bass Race Area
IX Center - Main Hall
Main Stage
Judging Arena
Main Stage
Page
6
on Sunday night.
MECA Pavillion
10’
80'
Kicker
Dare
20’ 615
715
20’ 610
710 20’
20’ 605
705
700
600
CLEVELAND
10’
80'
340
20' 15'
BLEACHERS
Personal
Vehicles
BROWNS
30'
20'
Maxxsonics
90'
20'
Alphasonik
20'
Stage
45'
XM Satellite Radio / Winner’s Car Pavillion
200
and Demo/Exhibition Area
Digital Audio
XSite
30'
100
40'
355
30'
20'
30'
110
Memphis
20'
Jet Car
Mike Charrolton
30'
360
Audio
American Bass Retailers Maxx
Swiss Audio
20'
30'
350
Stinger
30'
30'
20'
345
330
JBL
320
30'
80'
40'
24X16
815
20' 15'
70'
310
Esoteric Audio
80'
825
440
Pioneer
JUDGING ARENA
1
830
50'
30'
Updated 9/6/05
840
835
30'
400
dB Drive
300
845
820
RE Audio
500
720 20’
BEST OF SHOW
CONTESTANTS
850
Championship Auto Shows
505
620
Pit Row Vendors
510
dB Drag Earthquake
515
725
Ohio Generator Fusion
520
SPL Dynamics Digital Designs
525
625
American Bass
530
Pit Row Vendors
dB Drag Racing Pit Stalls
30'
120
Soundstream
B‘s (pending)
20'
22515'
23515'
24515'
20'
20'
20'
23015'
24015'
25015'
Audio Outlaws
Retailer Pavillion
20'
20'
30'
115
Audiobahn
20'
125 15'
20'
130 15'
20' 30'
140
Music
Masters
Video
Game
Contest
SHOW ENTRANCE
dB DRAG RACING WORLD FINALS
OCTOBER 7-9, 2005
I-X CENTER, CLEVELAND, OHIO
manufacturer membership
• Authorization to use the dB Drag Racing logo
in ads, literature, and on product packaging.
• Preferential banner placement around the
judging arena at the dB Drag Racing World
Finals.
• Access to premium features on the dB Drag
Racing website,
•
•
•
•
including market share reports, statistics, competition team support and more.
Priority booth selection for the dB Drag Racing World Finals.
Discounted pricing on booth space at the dB
Drag Racing World Finals.
dB Drag Racing Resource CD ROM and
handbook. (Including logos, line art, etc.)
Banner advertisement on the dB Drag Racing
website.
2005 season
Manufacturer Name _________________________________________________________________________________________
Contact Name ______________________________________________________________________________________________
Address ___________________________________________________________________________________________________
City ____________________________________________
State/Province ___________
Telephone ______________________________________________
Zip/Postal Code________________
Fax ______________________________________________
Email Address ______________________________________________________________________________________________
Web Address _______________________________________________________________________________________________
Payment Method (Please circle one) Company Check
Money Order
Visa
Mastercard
American Express
Discover
Name on Credit Card _______________________________________________________________________________________
Card # __________________________________________________________
Expiration Date __________________________
Cardholder’s Signature ____________________________________________
Date ___________________________________
Membership Fee
Manufacturer - $1000
You may register on-line, by mail or by fax to the address below.
dB Drag Racing Association • 1602 E. Seltice Way, Suite A-399 • Post Falls, ID 83854
Tel 800-655-0010 • Fax 208-773-3391 • www.dbdragracing.com
Page
8
Sponsorship opportunities
Presenting Sponsor - $50,000
One presenting sponsorship is available for the 2005 dB Drag Racing World Finals.
• Presenting Sponsor of event – i.e. XM Satellite Radio presents the dB Drag Racing World
Finals.
• Advertising starts IMMEDIATELY!!!
• 30 x 40 Exhibitor Booth
• Logo on top of all printed promotional material.
• Banner at the top of the dB Drag Racing home page (www.dbdragracing.com).
• Name recognized as Presenting Sponsor in all advertising media.
• Logo on event T-shirts.
• One spread ad (2 page) in show program.
• Name recognized as “Presenting Sponsor” over the PA throughout the event.
• Much, much more. Call for details.
Trophy Sponsorship - $2,000
The dB Drag Racing World Finals is a time to celebrate the hard work and sacrifices each of our competitors have made. To extend our gratitude, we try to provide the finest trophies available. The trophy
sponsorship will include the sponsor’s name on over 100 trophies as well as a placard with the sponsor’s name and logo displayed (First place trophies are 7’ tall!) You will also receive the following:
• Banner ad on dB Drag racing website (www.dbdragracing.com).
• 2 banners can be placed in dB Drag Racing judging arena (maximum length is 8’).
• Name recognized as trophy sponsor in all advertising.
• Logo on event T-shirts.
Best of the Best Sponsorship - $1,000
The dB Drag Racing World Finals is please to announce the “Best of the Best” contest. This will be similar to Best of Show, and incorporate the “overall” vehicle. You will also receive the following benefits:
• Banner ad on dB Drag racing website (www.dbdragracing.com).
• 2 banners can be placed in dB Drag Racing judging arena (maximum length is 8’).
• Company name on Best of Show trophies.
• Logo on event T-shirts.
Competitor Party Sponsorship - $1,000
One competitor party sponsorship is available for the 2005 dB Drag Racing World Finals.
• Sole sponsor of competitor appreciation party on Saturday Evening October 8, 2005.
i.e. Competitor appreciation banquet brought to you by Termpro.com.
• Company banners may be placed throughout party.
• Opportunity to make presentations over PA to the attendees.
• Name printed on party ticket.
• Logo on event T-shirts.
• Name printed on party flyer in all competitor packs.
• Banner ad on dB Drag racing website (www.dbdragracing.com).
• 2 banners can be placed in dB Drag Racing judging arena (maximum length is 8’).
Page
9
Sponsorship opportunities
Bikini Contest Sponsorship - $1,000
The dBDRA will be hosting 2 bikini contests at the Finals. There will be one contest on Saturday
afternoon and one contest on Sunday afternoon.
• 2 Contests (1 per day)
• Company name recognized as the presenting sponsor of the bikini contest.
• Banners may be placed on stage where the competition will be presented.
• Special promotion on the dB Drag Racing website.
Bass Race Sponsorship - $1,000
Exclusive sponsorship is available for the 5 Bass race classes that will be held at the World Finals:
• 2 banners can be placed in dB Drag Racing judging arena (maximum length is 8’).
• Company name recognized as the presenting sponsor of Bass Race.
• Logo on event T-shirts.
• Special promotion on the dB Drag Racing website.
sold
Lanyard Sponsorship - $3500
All participants at the show will receive a neck lanyard/badge holder with your company’s logo.
Competitor Badge Sponsorship - $1500
All competitors will receive a competitor badge that must be worn throughout the event.
• Your company to be exclusive sponsor on the badge.
• 1 banner can be placed in dB Drag Racing judging arena (maximum length is 8’).
sold
Show Sponsorship - $1,000
Show sponsorship is available for the dB Drag Racing World Finals with the following benefits offered:
• 2 banners can be placed in dB Drag Racing judging arena (maximum length is 8’).
• Company name recognized as sponsor in all advertising.
• Logo on event T-shirts.
sold
Wristband Sponsorship - $1000
All spectators to the event will be required to wear a wristband with your company’s logo.
T-Shirt Sponsorship - $300
The dB Drag Racing World Finals competitors and team members will all receive a commemorative
event T-shirt. This T-shirt will also serve as the Official Event T-shirt that will be sold to spectators and on
the dB Drag Racing website. Each sponsor’s logo will be displayed on the back of the T-shirt. You must
supply an EPS, TIF or JPG file of your logo for the artwork on the T-shirt.
Punchcard Promotion
The classic Punchcard Promotion is a great way to pitch your product to all of the spectators that attend
the event. Each person through the door will receive a card that must be stamped by all of the participating manufacturers. Once the card is filled up, it then goes into a raffle drum. We will be drawing
names throughout the course of the two-day event. Each time a prize is given away, we will announce
the name of the company that donated the prize. At the end of the two-day event, we will take the most
expensive prize donated and hold a grand prize drawing immediately following the awards ceremony.
If you would like to donate products for the Punchcard Promotion, details and submission form will be
included in the online exhibitor forms.
Page
10
world finals host hotel
5300 Riverside Drive
Cleveland, Ohio 44135
Toll Free (800) 325-3535
Phone (216) 267-1500
Fax (216) 265-3177
www.clevelandairportsheraton.com
Group Name: dB Drag Racing
Rate: $104 per night
(Single - Quad)
Complimentary Parking
Complimentary Shuttle to/from Airport
Complimentary Shuttle to/from IX Center
Less than 1 mile from IX Center
Full Service Restaurant and Room service on site
New guestrooms
Wireless Internet available in all rooms
Reser
va
Dead tion
Septe line:
mber
21,
2005
EXHIBITORS...
Place your ad in the official 2005
dB Drag Racing Finals Program.
The 12 Volt Group will once again produce the official
dB Drag Racing Finals Program.
The 2005 program, projected to be 48 pages, be a section of the
September issue of dialD™ - circulation to be 70,000.
In addition, 5000 copies of the 48 page section will be printed as the
official 2005 dB Drag Racing Finals Program and distributed at the show.
A full page
ad in this package
is value priced at
$1750
and
a 1/2 page is
$900.
The 2005 dbDrag Finals cover
will look similar to this 2004 cover
Contact Mike Van Horn
800-673-5775 • volt@12volt.com • www.12volt.com
2005 exhibitor contract
• dBDRA Manufacturer Members may take the 20% dBDRA Member discount. ($1000 Maximum Discount)
• Any Purchase Agreements received on or after September 16, 2005 must be accompanied by a 10% surcharge.
• No exhibitors will be allowed to move in to the convention center unless booth payment has been made in full prior to
September 16, 2005. Any booths that have not been paid in full by September 16, 2005 will be released for sale to
other exhibitors.
• No Refunds for booths cancelled after September 16, 2005.
• As a consideration to all exhibitors, any booths containing “High Walls” or other obstructions that may block the view of
other exhibitors must choose perimeter booth locations. If you have any questions regarding this, please contact the dBDRA.
• Completed Exhibitor Contract / Purchase Agreement must be mailed or faxed to: dB Drag Racing Association,
1602 E. Seltice Way, Suite A-399, Post Falls, ID 83854 – Tel 800.655.0010 or 208.773.3371 – Fax 208.773.3391
Description
Total
Sq. Ft.
Price per
Sq. Ft.
Standard Booth
Price
2005 dBDRA
20% Member Discount
($1000 Max )
10’ x 10’ of Exhibit Space
100
$10.00
$1000.00
$200.00
10’ x 20’ of Exhibit Space
200
$9.00
$1800.00
$360.00
10’ x 30’ of Exhibit Space
300
$8.50
$2550.00
$510.00
15’ x 20’ of Exhibit Space
300
$8.50
$2550.00
$510.00
20’ x 30’ of Exhibit Space
600
$7.50
$4500.00
$900.00
30’ x 40’ of Exhibit Space
1200
$6.50
$7800.00
$1000.00
40’ x 40’ of Exhibit Space
1600
$5.50
$8800.00
$1000.00
30’ x 80’ of Exhibit Space
2400
$5.00
$12000.00
$1000.00
Manufacturer Membership
($1000 - This is for the 2005 season, incl World Finals booth discount.)
Sponsorship Fee
(See enclosed sponsorship opportunities.)
Booth Choices: Indicate Booth Numbers
Price
(After discount
if applicable)
Total
1st Choice________________ 2nd Choice________________ 3rd Choice________________
Company Name ____________________________________________________________________________________________
Contact Name/Titile _________________________________________________________________________________________
Address ___________________________________________________________________________________________________
City ____________________________________________
State/Province ___________
Telephone ______________________________________________
Zip/Postal Code________________
Fax ______________________________________________
Email Address ______________________________________________________________________________________________
Web Address _______________________________________________________________________________________________
Payment Method (Please circle one) Company Check
Credit Card
(If paying by credit card, please fill out information below.)
Name on Credit Card _______________________________________________________________________________________
Card # __________________________________________________________
Expiration Date __________________________
Cardholder’s Signature ____________________________________________
Date ___________________________________
dB Drag Racing reserves the right to adjust booth location based on size, availability and local ordinances
If sending contract in by mail, please retain a copy for your records.