Tree Day Program

presents
TREE DAY
active ecological education program
Tree Day
www.klubgaja.pl
about KLUB GAJA
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Klub Gaja is a leading independent civil
society organization dealing with environment
protection and animal rights in Poland.
It was founded by Jacek Bożek in 1988.
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The mission of Klub Gaja is to protect
our planet Earth and to preserve the natural
environment and biodiversity for ourselves
and the future generations.
2009
Tree Day
www.klubgaja.pl
Klub Gaja activities
culture and art
nature conservation
animals protection
education
20 years' work for the Earth
networking
2009
Tree Day
www.klubgaja.pl
why are trees important?
Planting trees is one of the most
rewarding ways of avoiding climate
change.
Trees and forests are necessary elements
that regulate the climate, the reason for
that is because they absorb carbon
dioxide and contain 50% more carbon
dioxide than the atmosphere.
2009
Tree Day
www.klubgaja.pl
about the program
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Tree Day is carried on since 2003 year,
inaugurated each year by Poland-wide
and international tree planting action
on October 10th
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Program is based on the activities of local
communities, in particular children and youth,
in co-operation with local governments, public
administration, non-governmental organizations
and business enterprises
2009
Tree Day
www.klubgaja.pl
aims of the program
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The aim of the program is education
for sustainable development and to raise
awareness of ecological matters in terms
of environmental protection and climate
change on Earth
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Mutual tree planting within the program
causes an increase in forest growth and forest
density, which decreases the negative effects
of climate change on Earth
2009
Tree Day
www.klubgaja.pl
sources of funding
Tree Day program in the years 2008-2010
Supported by a grant from Iceland, Liechtenstein and Norway through the EEA Financial
Mechanism and the Norwegian Financial Mechanism, and also Republic of Poland budget
within the Non-Governmental Organizations Fund
Financed trough The National Fund for Environment Protection
and Water Management
2009
Tree Day
www.klubgaja.pl
partners
The Patronage
of the Minister of Environment
Strategic partner:
State Forests
Participant: The Billion
Trees Campaign
Program partners:
LeasePlan, Troton, Eco Service, Comarch, Ashoka, Skógræktarfélag Grindavíkur
2009
Tree Day
www.klubgaja.pl
target group
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education facilities, including
kindergartens, schools, on-site
education centres – 4000 facilities
throughout the country in 2008
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local governments, local communities,
forest inspectorates,
non-governmental organizations,
businesses – 500 actors in 2008
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general public – via the media - press,
radio, television, internet
2009
Tree Day
www.klubgaja.pl
how to join the program?
application card for the program Tree Day
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has been sent to 4500 actors in 2008
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is accessible on web site
www.klubgaja.pl/swieto_drzewa/
how we evaluate the program?
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by receiving application cards, reports
and photos from participants
2009
Tree Day
www.klubgaja.pl
Klub Gaja activities in the program
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education
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good practice
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information campaign
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promotion
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educational - information materials
2009
Tree Day
www.klubgaja.pl
education
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planting trees
establishment of parks
and gardens
2009
Tree Day
www.klubgaja.pl
education
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looking for tree – nature monument
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outdoor activities
2009
Tree Day
www.klubgaja.pl
education
lectures, workshops, happenings and performance
2009
Tree Day
www.klubgaja.pl
education
art for the trees
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Tree Hugger Project
2009
Tree Day
www.klubgaja.pl
education
competitions of knowledge, arts,
literature, photography
2009
Tree Day
www.klubgaja.pl
education
action „Collect Scrap-Paper to Save Horses”
2009
Tree Day
www.klubgaja.pl
good practice
Tree Day program develops mutual
international work between different
partners.
Public organisation
Skógræktarfélag Grindavíkur
is our partner from Iceland.
The District of Central Ecological
Education in Limanowa in 2007
planted with 768 trees with children
and government officials.
The City Hall of Koszalin in 2007
had the largest number
of participants – 3800 people,
including criminals institution
and the Centre of Air Force Training.
2009
Tree Day
www.klubgaja.pl
information campaign
Tree Day around the world
Our message:
Lets plant a tree for peace
has reached 35 countries all over the world
Lithuania
Iceland
India
2009
Tree Day
www.klubgaja.pl
information campaign
Exhibition Tree Day – we protect climate
In 2008 exhibition was presented in 7 Polish towns.
2009
Tree Day
www.klubgaja.pl
information campaign
Tree Day on the United Nations Climate Change
Conference - COP14, Poznan 2008, Poland
Klub Gaja information stall was visited by many people: citizens of Poznan, schools,
participants of the conference, representatives of goverments and international
institutions, media
2009
Tree Day
www.klubgaja.pl
information campaign
Tree Day on the United Nations Climate Change
Conference - COP14, Poznan 2008, Poland
2009
Tree Day
www.klubgaja.pl
information campaign
Tree Day on the United Nations Climate Change
Conference - COP14, Poznan 2008, Poland
Tree Hugger Project „Lonely Tree, Lonely People – We’re All in it Together” was
presented in Poznan on Plac Wolnosci. This environmental art was desiged to help
us re-descover our relationship with nature. Project was realized by Klub Gaja and
the artists Agnieszka Gradzik and Wiktor Szostalo in collaboration with the City of
Poznan.
2009
Tree Day
www.klubgaja.pl
promotion 2008
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press conferences – 7
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interviews: radio – 21, television – 6, press – 14
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advertisement : radio – 105, television - 870
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www.klubgaja.pl 5,600 - 15,400 visitors per
month and newsletter subscription – 6,500
persons
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educational-informational materials
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presentations in 5 Polish towns – Limanowa,
Katowice, Wrocław Poznań, Kołobrzeg
2009
Tree Day
www.klubgaja.pl
promotion
the program in the media
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press – Rzeczpospolita, Gazeta Wyborcza, Polityka, Forbs, Vege,
Biznes i Ekologia, Kronika Beskidzka
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radio – Polskie Radio Program1, Radio Eska, Radio TOK FM,
RMF FM, AntyRadio, Radio Katowice, Radio Bielsko
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television – TVP1, TVP3 Poznań, TV Bielsat, TV Vectra, TV Silesia
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Internet portals – www.ngo.pl, www.ammado.com,
www.kampaniespoleczne.pl, www.komunalny.pl, www.ekologia.pl
2009
Tree Day
www.klubgaja.pl
educational – informational materials 2008
Klub Gaja published posters, leaflet, publication and film
for the active education program in school and the campaign:
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3 poster: Tree Day, Trees for Peace, Collect Scrap-Paper to Save Horses ,
5,000 copies of each poster
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leaflet Tree Day, Collect Scrap-Paper to Save Horses, 10,000 copies of each leaflet
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publication Tree Day – good practice sustainable development, 5,000 copies
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publication Tree Day in four languages, 3,000 copies
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7 posters to the exhibition Tree Day – We protect climate
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DVD film – Sustainable development - Tree Day, 5,000 copies
2009
Tree Day
www.klubgaja.pl
educational – information materials
posters 2008
2009
Tree Day
www.klubgaja.pl
educational – informational materials
publication and film 2008
2009
Tree Day
www.klubgaja.pl
results of the program 2008
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we planted more then 70,000 trees!
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we gathered 270 tons of scrap-paper!
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we saved 3 horses
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60,000 people took part
in the program
2009
Tree Day
www.klubgaja.pl
results of the program
Tree Day is organised in connection
with United Nations Environment
Programme "Plant for the Planet:
Billion Tree Campaign”
Our initiative was presented
in The Billion Tree Campaign
Album - Around the world
in 80 pages published by UNEP
2009
Thank You
Poland, 43-365 Wilkowice, ul. Parkowa 10
tel./fax +48 33 812 36 94, klubgaja@klubgaja.pl
www.klubgaja.pl