20 years Alexander Shorokhoff watch manufacture

Dear watch collectors,
the “Alexander Shorokhoff watch manufacturer” („ASUM“) is celebrating its 20th anniversary,
in October 2012. The eventful history of the foundation and development of the manufacturer is shown in this brochure. However, the only thing that counts is the passion and love
driving the watchmaking in our workshop. Usually, this work is taking a lot of time, and in this
brochure the speech is exactly about this.
FROM MOSCOW TO FRANKFURT
From Russia where upheavals and changes were going on, the engineer and
manager Alexander Shorokhov was moving to Frankfurt. He is part of a group of
20 young, talented graduates chosen from 200 competitors by the then president of the Soviet Union, Michail Gorbatchov, and sent to Germany in order to
broaden his knowledge of the free market
The young managers were instructed by the ministry of economic affairs
of Hessen, the Chamber of Commerce in Frankfurt and other companies like
Mercedes, Siemens, the railway Deutsche Bahn AG. The young managers were
Moscow 1991, railway station „Belorussky“
4
Chamber of Commerce in Frankfurt, reception evening
Minister for economic affairs, Dr. E. Welteke,
responsible for the Soviet specialists
learning and gathering experience in these firms.
After this studies, Shorokhov‘s
passion for architecture, mechanics and esthetical design
was leading him to the „Haute
Horlogerie“, the high art of
watchmaking.
Graduation ceremony
1 9 9 1
1991
Dr. F. Niethammer, president of the Chamber of Commerce handling over the diploma to Mr. A. Shorokhov
5
LAYING THE FOUNDATION STONE TO A WORLD-WIDE CAREER
Alexander Shorokhov gains a foothold in Western Europe. It gets around in Moscow, too. The Russian industry presents him several offers for working. He selected the „First Moscow Watch Factory“ and starts to establish an international
sale service in West Europe distributing watches of the Russian brand „Poljot“. For
this propose, he founds the „Poljot- V GmbH“, in September 1992 in Frankfurt,
and after a short time he succeeded to extend it to other countries world-wide.
In that year, the young company of Alexander Shorokhov became member of the „German Association of Watch Industry“ in order
to be better acquainted with the country,
its industries, technologies and conditions.
Regardless of several changes in the structure, responsibility and staff of this association - the “Alexander Shorokhoff Watch
Manufacturer” remains true to its principles,
for all the following years.
1 9 9 2
1992
The most popular chronograph
of the year
The jubilee watch
„Cosmos RussiaGermany“
Jürgen Bock, president of the German
association of watchmakers
from 1989 - 1997
6
First account opening with the director
of the Dresdner Bank, Mr. M. Grzebellus
The founding treaty
7
RUSSIAN WATCHES ATTRACT ATTENTION
The first presentation of „Poljot“-watches at an international watch exhibition “INHORGENTA” in Munich, was causing a stir in Germany. Among the multitude of Swiss made watches, the Russian watches of the “Poljot-V GmbH” were
catching the eyes of the visitors. Shorokhov’s decision to make a name for this
brand in Germany was right and giving him the possibility to go on a risky way
of distribution – only through German jewellers and specialised watch shops.
Prizes for high quality of „Poljot“
8
Our booth at the „Inhorgenta“ was permanently occupied by visitors
The most popular chronograph
of 1993
Step by step, Alexander Shorokhov was
travelling to all corners of the country
and succeeded in gaining more than 100
shops, during the first year of distribution, co-operating with them to this day.
1 9 9 3
1993
This watch was highly demanded
Mr. J. Melaloli was supporting the
company „Poljot“, by providing his
service during the first years
First participation at the
watch exhibition „Inhorgenta“ in Germany
9
FROM THE DISTRIBUTION TO THE OWN WATCH BRAND
The company is working successful in that year, but the simple sale of „Poljot“
watches is not enough for its dedicated and creative manager, A. Shorokhov.
He has a lot of new ideas and visions for another way of working.
Thanks to his good nose and new knowledge of the economical proceedings,
Alexander Shorokhov can quickly and clearly define the new aim: to produce
mechanical watches on his own and with his own standard for workmanship,
quality and design.
One of the watches
of our first line
10
Our logo is patented
A. Shorokhov in action
Together with a new team of specialised
watchmakers he opened a little workshop, developing in that time his talent
for creating design; he is finally launching his own collection on the market,
under the name „Poljot-International“.
„Basilika“ is the name of the first model
of the new brand; later the same designation will be given to his second own
watch brand.
The first catalogue – made together with the Italian
artist F. Manchini
Unter Pseudonym Krylow
1 9 9 4
1994
The first watch of the own
brand „Poljot-International“
has got the name „Basilika“
11
„POLJOT-INTERNATIONAL“ TURNS A SUCCESS
Alexander Shorokhov fängt an, seine Uhrenwerke dekorativ zu veredeln. Spezielle Polituren, Vergoldungen von Brücken und der Einsatz von polierten
und gebläuten Schrauben entwickeln sich zu einem Markenzeichen der Uhren
Shorokhovs. Um die Schönheit des Werkes sichtbar zu machen, verwendet er
erstmals Glasböden.
50 Jahre nach dem Ende des Zweiten Weltkriegs nimmt Alexander Shorokhov
das historische Datum zum Anlass, eine goldene „Poljot-International“-Uhr in
limitierter Auflage zu entwickeln. Veredeltes Werk und Glasboden spielen hier die
Hauptrolle. Das Modell findet schnell Anklang auf dem internationalen Uhrenmarkt
und ist innerhalb von drei Monaten restlos
ausverkauft.
Die Distribution seiner Modelle wird - mit
gleichbleibendem großen Erfolg - auf Österreich ausgedehnt.
1 9 9 5
1995
One of the first golden watches
by „Poljot-International“
In the workshop
12
Movement parts
The first rose gold plated watch
of „Poljot-International“
M. Prygunkov, working for long time
in the company
Participation at the fair „Tendence“ in Frankfurt
13
THE “BASELWORLD” BECOMES THE SPRINGBOARD
FOR A WORLD-WIDE DISTRIBUTION
He is directing his attention mainly
to the quality of his watches inventing a special quality system - from
assembling until final control. That
will be noted in the warranty certificates, too. From now, each watchmaker is responsible for each produced by himself watch.
For the first time, Alexander Shorokhov was presenting his collection at the International Watch Exhibition in Basle. At this fair, you can meet the „Who is who“
of the best known watchmakers, specialists, representatives of the press, watch
collectors and connoisseurs. In Basle his collection has got a more than considerable resonance impressing the visitors. Thanks to this fact, A. Shorokhov was
able to extend the circle of distributors of his watches again.
1 9 9 6
1996
He is enlarging his sales staff and workshop, and employs new watch makers,
too. He is moving to the little town of Kahl upon Main, in Northern Bavaria.
The logo of the Basle Fair, in 1996
14
Our team at the booth
The new quality
certificate
The new domicile in Kahl upon river Main
From the second successful watch line
of the brand „Poljot- International“the alarm watch „Transsib“
15
THE NEW DOMICILE IN KAHL UPON RIVER MAIN
The golden chronograph „Nicolai-II“ comprises the whole
obsession of the AS-watch manufacturer. This model is
equipped with a re-worked, optimised movement. The
lovely decorated watch dial shows a little tsars crown
with a tiny ruby jewel. This watch is dedicated to the
last Russian tsar „Nicolai-II“ and immediately, became
one of the most exclusive collector’s items.
These gold watches by Alexander Shorokhov were gaining
great popularity especially in Russia and the USA. Consequently, the distribution net of the “Poljot-International”-
watches was extended, in that
year, to Russia and the USA.
The
engineer
Alexander
Shorokhov, who has made also
studies of architecture, was
growing into a real watch designer. His creations have been
more and more appreciated
by the specialists and watch
connoisseurs.
1 9 9 7
1997
The marine chronometer „6 MX“ was very much
in demand for the specialised watch shops
in Germany
Our most successful
gold watch „Nicolai-II“
USA, our representative, Mr. Gabricht
16
The catalogue of 1997
Russia, our representative, Mr. Kats
17
A GOLDEN LADIES WATCH AT A HISTORICAL JUBILEE
In 1147 was the foundation of the town of Moscow: that means 850 years of
impressive history. Alexander Shorokhov was celebrating this jubilee by creating
a golden ladies watch “par excellence”. This exclusive model is decorated with 211
hand set diamonds and 7 sapphires. At a watch exhibition in Vienna, this high
valued objet d’art was elected in the category of „Elegant ladies watches“ as one
of the „best watches of the year“.
While creating this watch and trying to keep the
quality of diamond setting at the highest level, Alexander Shorokhov begins a co-operation with
an experienced master of jewellery and diamond
setting in Antwerp, Mr. Alexandre Sidorov, who
has also founded his own specialised school. This
fruitful co-operation is lasting until now.
1 9 9 8
1998
A jubilee watch for the
850th anniversary
of Moscow“
A. Sidorov, a talented master of engravings
and diamonds setting
18
The logo of his school for
engravers
The lessons are going on
Our representative for the
UK- M. Gebre-ab - at the
London Fair
A real „Tsars“-watch with hinged back
19
THE ”MILLENNIUM-WATCH” FOR ALEXEY II
In 1999, Alexander Shorokhov is developing a ”Millennium-watch”
for the Russian Church. One of these watches was handled out
to the Russian Patriarch Alexey II by Alexander Shorokhov himself, during a solemn ceremony in Russia. This was the first time
of realisation of Shorokhov’s idea to create watches on special
occasions and jubilees and for special personalities.
In that year, the watch distribution was extended to Asia.
The company gets new strong business partners in Hong
Kong, Singapore and sometimes later, also in Japan.
The Russian patriarch – Alexey II
20
The shop of our distributor „L. S. Collection“
in Hong Kong
The big jubilee watch
„Kirovskie“ with white and
black dial
In that year, especially the watch
model “Kirovskie“, representing
a replica of a very big (43,0 mm)
watch model of the forties with
“antique” cramps for strap fixation and a dial in this old style,
was going down well at the market. The watch movement of the
“Kirovskie“ has been decorated
by a special “clouds polishing“
and blue-dyed screws.
1 9 9 9
1999
A watch for ladies and
gents for the „Millenium“
The shop of our distributor „RAW“
in Singapore
21
MICHAIL GORBATCHOV AND ALEXANDER SHOROKHOV
For the 70th birthday of Michail Gorbatchov, Alexander Shorokhov created a
jubilee watch in limited edition. The fine guilloched dial with the Russian and
the Soviet flags is symbolising the transformation of the USSR into the Russian Federation. With this watch the company and its watch brand have shown
their respect for this big turn in the history of Russia.
Later, the watch “Gorbatchov“ has been given as a present by Alexander
Shorokhov also to members of the government of different other countries.
In that year, a lot of exclusive “Poljot-International” watch models were launched
at the market: “Tsars of Russia“,
“Gagarin-2000“, “Simple Round“,
“Maxim“ and others.
The quality of the watches is
very appreciate by the distributors and watch collectors;
the new system of quality control is working smoothly. The
watch return rate is about 3%.
2 0 0 0
2000
A jubilee watch for Mr. Gorbatchov at his 70th birthday
Mr. Gorbatchov and Mr. Shorokhov with the catalogue
„Poljot-International“
22
Three watches of the new line „Simple Round“
Presentation of the „Gorbatchov“ watch
23
THE COMPANY IS “BURSTING AT THE SEAMS”
The success demands tribute: the departments of assembling, after-sales service and sale have to be modernised and enlarged. For that purpose, Alexander
Shorokhov and his team are moving to a new more spacious domicile. The picturesque Alzenau, a little 600 years old town in the neighbourhood of lakes and
forest, near the city of Frankfurt, becomes the new home town of Alexander
Shorokhov. The company receives a generous support on the part of the town
mayor, Mr. Walter Scharwies, who is doing a very good job for his town. This is
the beginning of a bilateral productive and successful co-operation.
Here in Alzenau, was born the
idea to introduce a new highvalued watch brand. It starts
with the preparation of the
documents for the national
and international registration of the brand „Alexander
Shorokhoff“.
2 0 0 1
2001
The new domicile of
„Alexander Shorokhoff“
in Alzenau
Uhr zum 70. Geburtstag
von M. Gorbatschow
Spacious rooms
24
The comfortable workshop
The old castle of Alzenau
The mayor of the town
of Alzenau, Mr. Scharwies
The mayor of the town
of Alzenau, Mr. Scharwies
25
THE BRAND „ALEXANDER SHOROKHOFF“ CAME INTO LIFE
The brand „Alexander Shorokhoff“ was enrolled in register of the “Office of
intellectual property” and patented. The successful sale of the middle-pricelevel-collection “Poljot-International“ were reassuring and confirming Alexander Shorokhov to put his visions of perfection, high precision mechanics and
typical design into practice. He employed high qualified engravers in order to
“conquer” together with his team the market of the premium watches putting
their heart, soul and creativity in this work.
First he had the plan to continue the rich
craftsman’s tradition of Russia inherent
in the creations of Fabergé and Gabu or in
the elitist products by Smirnoff and Davidoff; but his watches “Alexander Shorokhoff”
should be also dedicated to such great Russian masters and artists like Peter Tchaikovsky, Leo Tolstoi or Fedor Dostoevsky.
The watch brand „Alexander
Shorokhoff“ is patented
An engraved unique thing
26
Step by step all parts are reworked
Engravings are made with a microscope
2 0 0 2
2002
Mr. Augustiny and Dirscherl have been playing a big part in the business start
of „Alexander Shorokhoff“
27
A WORLD-KNOWN COMPOSER AND HIS MUSIC INFLUENCES THE CREATION OF THE FIRST WATCH OF THE BRAND „ALEXANDER SHOROKHOFF“
Peter Tchaikovsky and his music are fascinating and impressing a lot of people
world-wide, still nowadays. This fact inspired Alexander Shorokhov to create the
first watch of the “Heritage”-collection under the name of “Peter Tchaikovsky“.
Finishing, the movements are very carefully,
step by step assembled and adjusted. In that
year, the AS-watches have been presented,
for the first time, at the international watch
fair “Baselworld” where they have won a lot of
laurels by the specialists and watch collectors.
For these watches, all the treatments of the watch movements like engraving,
guilloching or skeletonizing are hand made with highest concentration, accuracy and professionalism by the watchmakers and engravers of the ASUM. The
main plate gets a special “cloud polishing” , the bridges are gold or rhodium
plated, the screws are blue-dyed.
The watch model “Moscow Nights“ by “Poljot-International“ is placed ninth in the competition „Goldene Unruh“ of the specialised
magazine “Uhrenmagazin” in the price category until 500,- EUR.
The hand engraved
movement of this
watch model
28
2 0 0 3
2003
The watch „Peter Tchaikovsky“
The composer P. I. Tchaikovsky
Our booth at the watch exhibition „Inhorgenta“, in 2003
The „Tchaikovsky“- watch with diamonds
High precision work - assembling
29
TO HONOUR A RUSSIAN COUNT
tails and perfection and creating excellent
manual engravings.
The second watch of the series „Heritage“ Alexander Shorokhov has dedicated to
one of the most important writers of the 19th century, the count Leo Tolstoi.
In 2004, the “Poljot-International“-watches
from the Alexander Shorokhoff watch manufacturer have been chosen by the readers
of the magazine „Armbanduhren“ among
the „Top 20“ to 6th place among all other
watch brands.
The novels by Tolstois are classic and the dedicated to him watches have been
made in the same classical style. The watch cases have got a traditional, round and
graduated shape. In this way, the height of the watch could be optically minimised.
A reliable and wonderful looking mechanical movement, unifying Russian soul with German quality to a harmonic overall
picture – this was the result of working with love for de-
L. N. Tolstoi
30
The „Tolstoi“-watch with
moon-phases
The „Tolstoi“-watch – a real classic
Engraving of a bridge
The watch
„Leo Tolstoi“
2 0 0 4
2004
„Poljot-International“ is under the “Top 20”
31
A “GAMBLER“ WATCH
The genius Russian writer and philosopher Fedor Dostoevsky cannot be missing in the collection of „Great Russian Masters“ by „Alexander Shorokhoff“. The
unusual roulette-design of this model was created by Alexander Shorokhov, in
2005. It fascinated the world of watchmakers becoming the most lovely watch
among the whole „Heritage“-series.
tury. The winding crown was arranged
near figure “12”, thus creating a harmonic symmetric overall picture.
For the presentation of these “treasures“ the ASUM has chosen the impressive rooms of the former Russian embassy in Bonn. There the top guests
enjoyed the top watches.
This watch remembers the gambling passion and the exciting life of Dostoevsky. The case is modern shaped with some classical elements. A special eyecatcher are the flexible cramps for the band fixation reminding the 19th cen-
L. N. Tolstoi
32
The hand winding
movement
F. M. Dostoevsky
The automatic movement
An exceptional design
Presentation in Bonn
2 0 0 5
2005
The watch
„Fedor Dostoevsky“
33
TRANSPARENCY IN HIGHEST DEGREE
The art of engraving has achieved a high level at the ASUM. There have been
created completely skeletonised top watch models for special watch lovers.
It takes an engraver about 10 days to complete the skeletonizing or engraving
of such a particular watch. To skeletonise the whole movement means creating a new one and a new dial, too. The hand winding watches of this line are
characterised by their esthetical appearance and filigree skeletonizing.
In that year, the “Tchaikovsky“-watch „Swan Lake“ became a real museum exhibit. The museum is located in the town of Klin, near Moscow. Here was Pe-
ter Tchaikovsky’s domicile. In this little
peaceful town with wonderful environment he could find necessary leisure for creating his music.
In 2006, Alexander Shorokhov handled
out to the director of the local museum one of his “Tchaikovsky“-watches.
Nowadays, the watch is a permanent
exhibit of the museum.
2 0 0 6
2006
A top quality
product - „Skeleton“
The dial with initials in
the crude state
34
Every detail is important
The movement of a „Skeleton“-watch
The assembling
The museum of „Tchaikovsky“ in Klin (Russia)
35
CREATION OF THE “ALEXANDER PUSHKIN“- COLLECTION
Die erste Damenuhr von „Alexander Shorokhoff” wurde Alexander Puschkin
gewidmet, einem Meister des poetischen Wortes und Liebling der Frauen. Die
filigrane Skelettierung, die Gravuren, die Guillochierung des Zifferblattes sowie
die Diamanten auf Lünette und Zifferblatt erzeugen ein Gefühl für die Sensibilität, den Charme und die Zärtlichkeit von Puschkins Wesen und Poesie.
Die Uhr „Polar Bear“ von „Alexander Shorokhoff“ wurde in jenem Jahr mit dem
Eisbrecher „Jamal“ zum Nordpol gebracht und dort unter extremen Bedin-
The automatic
movement
of these series
36
gungen getestet. Dabei hielt sie den
„eisigen“ Naturgewalten stand und
zeigte auch unter den widrigsten Umständen pünktlich und zuverlässig die
Zeit an. Unversehrt trat sie den Heimweg an und verewigte die Qualitätsansprüche von Alexander Shorokhov
auch in der nordischen Eiswüste.
2 0 0 7
2007
The „Alexander
Pushkin“-watch
A. S. Pushkin
The ice-breaker „Yamal“
The watch „Polar Bear“
The „Pushkin“-watch with
enamelled dial
37
A MAN IS BOXING THROUGH...KOSTYA TSZYU......
Kostya Tszyu, a Russian sportsman living in Australia and
several times world champion in half welterweight, is
very popular and this not only because of its good performances in sports. His likeable and modest behaviour
makes him for his fans a “star of the people“. Alexander Shorokhov is a friend of him and honours this great
boxer by a personal watch bearing his name.
In that year, the company ASUM selected a very exclusive
ambient for the presentation of its watches:
The Ball in the Opera of Vienna is one
of the most particular and attractive
events celebrated by the cultural,
economic and financial nobility of
the world. The collection of luxury
watches presented by “Alexander
Shorokhoff” was received enthusiastically by the top public.
2 0 0 8
2008
The watch „Kostya Tszyu“
Kostya Tszyu
38
The watch in profile
The four-times world champion
At the famous ball in Vienna
39
A WATCH FROM COSMOS
Alexej Leonov has made history. He was the first man of the world leaving his
space ship and floating in the open space. He was the commander of the rocket
„Voshod“ and leader of the Russian-American mission „Soyuz-Apollo-Mission“.
Alexander Shorokhov and Alexej Leonov met each other for the first time in
2007, in Moscow, and liked each other instantly. The result of
this meeting was an exceptional watch named „Soyuz-Apollo“.
This watch was produced in limited edition of 500 pcs. and
was sold out, after a very short time.
People like Alexey Leonov are instructed
for acting in critical situations and are up
to every predicament. The company ASUM
was also up to date surviving the worldwide financial crisis of that year, without
big losing. Here were not any dismissals
or short-time work, no breaking of in the
business plans and no sells-out.
2 0 0 9
2009
A. A. Leonov
The watch
„Soyuz-Apollo“
40
The cosmonaut A. Leonov, in 1965
The first outing in space
Leonov and Shorokhov
41
FROM ALZENAU WITH LOVE
The beautiful town of Alzenau with its green environs in the neighbourhood of
Frankfurt became the new home town of Alexander Shorokhov. It was here,
that his manufacturer gets world-wide appreciation. In this town he has got
support and warm welcome by the inhabitants and the town mayor, too.
On the occasion of the 610th anniversary of the town, he created a high-valued watch “Alzenau“ in limited edition impressing his gratitude for the friendly
welcome. But to create only a watch, this is never enough.0 As usual for him,
he was planning and realising a whole project. In this project were included
different local firms, the media and the town hall in organising together a
sponsoring. Thanks to this project 18 pupils of the local high-school were travelling
to Moscow in order to carry out there a
historical project, together with the pupils
of a Russian school.
The „Alzenau-Classics“- this is the most
important classical open-air-concert in
the North of Bavaria and one of the most
beautiful, too.
Here, against the dreamlike background
of the Alzenau castle, the world star Paul
Potts was performing in front of the
The limited watch
model „Alzenau“
2 0 1 0
2010
celebrating him audience. At the end of the evening,
Alexander Shorokhov and the mayor of the town,
Mr. Scharwies, presented the exceptional artist one of
the beautiful Alzenau jubilee watches.
The heraldic
symbol of Alzenau
42
The ancient castle of Alzenauer
Pupils of the high-school in Alzenau
Mr. Scharwies, Mr. Pott and Mr. Shorokhov
Front page of the magazine
„New times“
43
THE “AVANTGARDE“ WATCH LINE IS COMING INTO BEING
The watches of the traditional “Heritage-collection“ belong without any doubt to
the most exclusive watches of the premium class. With his new modern “Avantgarde-collection“ Alexander Shorokhov intends to open his brand for a younger
and wider public – however, without giving up his philosophy of “handcrafted
obsessions“ On the contrary, he is consequently continuing
it in the middle price range of watches. Thus, every watch of
the “Avantgarde“-collection will become a unique piece with a
striking particular design and a mechanical movement of high
precision and refined by meticulously craftsmanship.
The watches with the most striking, avant-garde
design, like the models Miss “Avantgarde“ or “Watch
Dandy“ have already caused a large attention of
the press, the specialists and the watch lovers.
As ambassador of the new “Avantgarde“ watch
line was selected the German chess master,
Niclas Huschenbeth, gaining the title of a grand
master, already in 2011. This happened not by
accident. The chess and the watch production
both are taking a lot of precision, intelligence
and also a certain “personality“.
2 0 1 1
2011
„Miss Avantgarde“
The regulatorwatch
44
The model „Watch Dandy“
Refining of the movement
Engraving of the balance
bridge
N. Huschenbeth – German chess master
45
20 YEARS OF “ALEXANDER SHOROKHOFF“
The past years were not always easy to go. Thanks to his sense of aesthetics, his will to create highest quality and his fair business policy -Alexander
Shorokhov and his manufacturer succeeded to clear all the obstacles of the
free market. Even if his manufacturer cannot be “put on an equal footing“
with the giants of the watch industry, but it has gained a
certain status in the mind of the specialists and connoisseurs all over the world.
The jubilee will be obviously celebrated
together with our friends in our new
home town of Alzenau. It goes without
saying that, on this occasion, a new attractive jubilee watch model „Stripes“
in limited edition and with double time
display will be created.
The jubilee watch
„Stripes“
Fotos: Studio Brückner, Alzenau
Alexander Shorokhov
2 0 1 2
2012
Miss Avantgarde
“It is not enough to be creative in planning and producing
something outstanding; it takes also courage to realise
it. And it takes even more courage to accept the unusual
thing and to make use of it.”
The team of the AS manufacturer
46
„Handcrafted Obsessions“
Scrutinising closely
Alexander Shorokhov
www.alexander-shorokhoff.de
High precision work
47
Regardless all plans for the future and several novelties – one thing will never change in the house of “Alexander Shorokhoff“: the obsession to make timekeepers with
meticulously craftsmanship and to give them an esthetical, perfect and distinctive
design. This is the guarantee for their inimitable character and appearance, the
basis for the exclusive state, which the watches by “Alexander Shorokhoff“ have
reached in the world of experts and demanding watch collectors world-wide.
Alexander Shorokhoff Uhrenmanufaktur
Hanauer Str. 25 • 63755 Alzenau • Germany
Tel. + 49 6023 91993, Fax. + 49 6023 919949
e-mail: info@alexander-shorokhoff.de
www.alexander-shorokhoff.de