Adviser and Staff Spring 2003

adviser & staff
2002-2003
issue 3
number
51
WORLDVIEW BRINGS
YOUR WORLD TO LIFE!
Add an action-packed punch to your yearbook when you help
students relive this year's greatest moments with the WorldView
Interactive™ CD-ROM.
WorldView Interactive is the perfect yearbook supplement,
packed with vivid sights and sounds of the major current events
that shaped the school year, including national and international
news, entertainment, sports and science-technology.
Contact your Jostens Yearbook Representative for more
information and to order WorldView Interactive™!
WHAT WILL
YOU REMEMBER?
Printed in U.S.A. © 2003 Jostens, Inc. 03-00051
issue 51
spring ’03
contents
Welcome to Jostens Adviser & Staff — the largestcirculation magazine in the world devoted entirely
to producing and marketing yearbooks. Jostens
is pleased to provide this magazine three times
a school year to every high school yearbook staff
in the country as part of its commitment to
education. We welcome your comments.
adviser & staff
2002-2003
issue 3
In-depth feature
8
number
51
Editor in Chief:
Gary Lundgren
Managing Editor:
Mary Saracino
Editorial Coordinator:
Stephanie Hemphill
Art Director:
Scott Kneeskern
Contributors:
Warren Kent
Janet McKinney
Laurie Hansen
Margaret Sorrows
Lizabeth Walsh
Colophon:
Jostens prints Adviser & Staff magazine
using state-of-the-art digital prepress
technology combined with computer-topage imaging and a Komori Super
Perfector offset press. With digital
accuracy, computerized efficiency and
superior color management, Jostens
Total Color Management Solution has
revolutionized the complete yearbook
color printing process making all-color
yearbooks an affordable reality for an
increasing number of schools. Adviser &
Staff pages were sent to press as
electronic files with all images in place.
The 24 inside pages are printed on 70#
matte paper stock. Color tints
throughout the magazine are created by
electronically mixing the process colors.
Send correspondence and
subscription requests to:
email:
gary.lundgren@jostens.com
mail:
Adviser & Staff Magazine
ATTN: Gary Lundgren
Jostens
5501 Norman Center Drive
Minneapolis, MN 55437
©2003 Jostens, Inc. 03-0049.
All rights reserved. No. 3151
Color
It’s emotional! It’s powerful! It’s color! Yearbooks are exploding
in color with an increasing number published in all color.
Whether you’re using a few pages of color or every page in
color, learn how to use this powerful tool to enhance coverage
and design:
■
■
■
■
■
■
■
Prime location, page 10
Cooking with color, page 12
True colors, page 14
Good question, page 15
Color by the numbers, page 16
Consistent quality, page 18
Page by page, page 19
Departments
2
this & that
Before the real work of planning your 2004 yearbook begins, take
time to dream a little. Dream about your ultimate yearbook and
learn how to make your dream book happen with the help of the
new Budget Booster$ guide.
6
click & save
Jostens YearTech® continues to set the standard for yearbook
desktop publishing. New additions for 2004 continue to make
it easier than ever to be creative. Also, if you’re switching to
Adobe InDesign®, Jostens is ready with YearTech and the
Making It Click curriculum available for InDesign.
21
show & tell
Check out the cool designs and covers showcased from
yearbooks receiving Pacemaker Finalist and Pacemaker honors
from the National Scholastic Press Association. In all, 21
yearbooks produced by Jostens customers were honored.
24
over & out
Combine the power of the printed page with the mesmerizing
impact of multimedia, and start a new tradition at your school.
See video, hear audio and dive into thousands of additional
photos with a multimedia supplement to your yearbook.
spring2003adviser & staff
1
the latest from Jostens
this & that
Budget
BOO
Top budg
et
boosters
revealed
STER$
You C
have AN
dream b your
ook!
Successf
ul
ad
reveal th visers
eir secr
et
ets
Who has
time for
a car wa
Risk-free
sh?
ideas tha
t really
work
Budget Booster$ book
filled with success
stories, ideas for
earning revenue
What’s on your yearbook wish
list? Want to add more process
color pages to your yearbook? Go
all color? Create a special cover?
Make your yearbook dreams
become reality with the budget
boosting fundraising ideas
outlined in the new
Budget Booster$ guide recently
published by Jostens.
This colorful, 20-page publication
is packed with great tips and
money-generating ideas. Advisers
from throughout the country have
shared their success stories.
Look for the new Budget Booster$
guide in the Sell It! Kit in the
Jostens 2004 Yearbook Kit. Topics
covered include:
■ Planning your dream book
■ Budget boosters
■ Success stories
■ Selling more yearbooks
■ Public Display of Affection ads
■ Business Ads
■ Sponsor banners
■ Yearbook add-ons
■ WorldView Interactive™
■ Jostens Sign Here!™
■ Poster program
■ Moneymaking ideas
■ Yearbook budget worksheet
2
spring2003adviser & staff
Making a ‘Dream Book’
a ‘Reality Book’
brainstorming theme ideas, drafting the ladder diagram and
S top
sketching cover ideas for your 2004 yearbook. Before the real
work of planning your 2004 yearbook begins, take time to dream a
little. Dream about the ultimate yearbook.
While some staffs might say “dream on,” other staffs know that
dreams do come true and with brainstorming, planning and
budgeting, the ultimate yearbook is possible.
So, gather your dream team and let’s get started building the
ultimate yearbook.
■ What makes a dream book?
If money were no object, what would your next yearbook look
like? Would you add more color pages? Go all color? What would
the cover look like?
Remember to consider the entire student body, not just your
own personal tastes.Your successful dream book should be likeable,
personable and affordable.
■ How do you get started?
Doing your homework is critical before the dreaming begins.
Review last year’s yearbook and note the features you like/dislike.
Look at other yearbooks for ideas. Study the yearbook examples in
the Gotcha Covered Look Book. Save ideas out of magazines. Survey
your readers to learn what they think makes an awesome yearbook.
■ How do you conduct a dream book session?
With your homework completed, it’s time to bring your dream
book team together. Set aside a class period or at least an hour for a
brainstorming session. Before beginning, review the ground rules
for brainstorming: keep focused, listen carefully, don’t be judgmental
and question tactfully.
For efficiency, consider having each dream team member write
down 2-3 ideas on separate sticky notes. Share ideas and post them
on a poster board.
When brainstorming is finished, prioritize and discuss the ideas.
Build your dream book by listing in order your top five ideas.
■ How do dreams become reality?
To finish your session, consult your Jostens yearbook
representative to determine how much money you’ll need to build
your dream book.
Carefully complete the Yearbook Budget Worksheet from the
Budget Booster$ book, realistically estimating the income your staff
will earn.As a dream team, commit to a budget booster plan. Be
careful not to overestimate revenue for first-time projects.
Have fun. Dreams often become reality.
Turn your yearbook dreams
into reality in four easy
steps:
■ Pen It
Brainstorm your yearbook
wish list
■ Post It
As a team, discuss and
prioritize your yearbook
wish list
■ Play It
Explore each idea
realistically
■ Plan It
Develop a tactical approach
focused on results
Upgrade your memories
with yearbook add-ons
appeal and value to your yearbook with one [or
A ddmore]evenofmore
the following add-ons. Contact your Jostens yearbook
representative for more information and pricing.
STANDARD ADD-ONS
■ Hear the Year® Music CD.This multimedia music CD-ROM
features 12 hot pop, rock, R&B, country, and alternative hits from
the year.An interactive trivia and pop-culture game adds even more
fun to this popular add-on.
■ Personalization & Icons. Add a personal touch to your
yearbook cover with a foil stamp name, a favorite phrase and up to
four affiliation icons. Order two lines of imprint [up to 29
characters per line, including spaces]. Choose from 50 icons,
featuring yeardates and affiliation symbols.
■ Clear Plastic Cover. A great way to protect the yearbook from
scratches, spills and wear.
■ Autograph Pages.This full-color, studio-designed insert offers
eight-pages of extra space for autographs and special messages.
■ Sign Here!™ This special autograph book contains 48 blank
pages. Compose messages, add your own personal, creative
expressions and journal entries, collect autographs and celebrate the
year.Tons of room for your favorite photos and other special
mementos. It’s a great fundraiser, too!
■ WorldView Interactive™. Think globally. Re-live the year’s
national and world events with this compelling interactive current
events CD-ROM.Watch great moments unfold in a multimedia
display of color and sound. Content is selected and produced
professionally, requiring no school development. Great new design
for 2003-2004. Shipped complete and ready to view.
TIP-INS
■ World Beat®. Students love this 16-page, full-color insert. Photos
and captions capture defining moments in world and national news,
science and technology, lifestyle, entertainment, music, sports, and
celebrity happenings. Check out the exciting new 2003-2004
design.
■ Write Now!®.Take personalization to new heights with this
eight-page, full-color, journal-like insert. Record your own special
memories, favorite moments, fads and trends, interests, goals,
dreams, and so much more. Pages include fun facts, trivia and space
for students’ personal photos. New contents and new design in
2003-2004.
Operate your yearbook
as a small business; make
a “plan” and follow it
Sit down with your
adviser
and your Jostens
yearbook
representative
and complete
the Yearbook
Budget
Worksheet
on page 20 of the Budget
Booster$ guide.
■ Expenses: Your expenses will
include: printing costs, computer
expenses, photography expenses,
postage, supplies, workshops and
misc. If you have a deficit from
previous years, record this as an
expense that must be paid off.
■ Revenue: Income must be
carefully projected to avoid a
budget shortfall. When estimating
sales and revenue, it is best to be
conservative in your forecast.
Income includes: yearbook sales,
options and add-on sales,
business advertising sales,
personal ad sales, school portrait
profit sharing, school support and
fundraisers.
Like any business, the yearbook
needs to track its expenses and
revenue. Your business managers
should issue quarterly reports
reflecting the most accurate
numbers while tracking how well
the staff is doing on “meeting
the plan.”
Taking care to prepare a realistic
business plan and monitoring it
closely throughout the year should
help your dream book become an
affordable reality.
spring2003adviser & staff
3
the latest from Jostens
this & that
Packages offer creativity
for staffs on the go
and effort with Jostens Showcase Series. Choose from
S avethreetimeoptions
and ensure coordinated theme development ideas,
memorable content and distinctive design.
From themes to designs,
Look Book is packed
with trendy ideas
Imagine having 100 of the year’s
best yearbooks at your fingertips.
Inspiration is a page-flip away with
Jostens Gotcha Covered Look Book.
The Look Book is jam-packed with
cool covers, dazzling designs,
relevant coverage, story-telling
copy and action-packed
photography from exceptional
yearbooks all printed by Jostens.
Featured spreads and covers are
included from 33 yearbooks
receiving CSPA Crown and NSPA
Pacemaker awards. Other
outstanding yearbooks from
dozens of schools across the
country are also featured.
The Look Book includes eight
pages of theme ideas to assist your
staff as it brainstorms for a 2004
yearbook theme. The theme list
also appears at
www.jostens.com/yearbook .
For assistance with ladder
planning, the Look Book features a
list of student-focused story ideas
for each section of the yearbook.
Don’t leave for a summer
workshop without packing a copy
of the Gotcha Covered Look Book.
To order, call Jostens Marketing
Services at 1.800.972.5628.
The Look Book sells for $10 a copy.
Ask for item #2030.
4
spring2003adviser & staff
Excalibur Package
• Exclusive cover, with yeardate design and four embossed squares
for sticker placement on the front and back cover.
• Wide array of cover color choices.
• One silk-screen color for title and spine.
• A double-sided sheet of fun, colorful stickers students can use to
customize their cover.
• Choice of either full-color coordinating endsheets or one of six
Glowtouch® endsheet stocks.
• Theme ideas with section spin-offs.
• CD-ROM containing division pages and exclusive clip art.
• 2004 World Beat® insert.
Coverstar Package
• Full-color lithographic cover with a large, shadowed yeardate on a
white background and four colorful squares on the front and back
for stickers.
• Choice of silk-screen ink for title.
• Gloss lamination for cover shine.
• A double-sided sheet of fun, colorful stickers students can use to
customize their cover.
• Choice of either full-color coordinating endsheets or one of six
Glowtouch® endsheet stocks.
• Theme ideas with section spin-offs.
• CD-ROM containing division pages and exclusive clip art.
• 2004 World Beat® insert.
Finishing Touches™ Package
• Full-color endsheets.
• Coordinating eight-page Autograph
Section.
• Sheet of six clear, low-tack adhesive
photo pockets to hold photos and
mementos.
All three packages are available in trim
sizes 7, 8 and 9. Contact your Jostens
yearbook representative for more
information and pricing.
From colorful stickers
to apply to covers to
photo pockets for
including mementos,
students will enjoy adding
personal touches to their
yearbooks with the Jostens
Showcase Series™.
■ FINISHING TOUCHES PACKAGE:
Clear, adhesive photo pockets will
generate plenty of enthusiasm when the
yearbooks are distributed. The six, lowtack adhesive pockets provided with each
yearbook can be easily repositioned and
are perfect for holding mementos
including photos, dance tickets or
newspaper clippings. The colorful
endsheets and autograph section allow
plenty of space for messages, signatures
and photo pockets.
Grab it and go!
Plan It! Kit perfect
for summer work
Grab it and go!
■ COVERSTAR PACKAGE:
The impact of full-color lithographic printing creates a
dazzling limited edition cover. The creative and colorful
stickers provide 96 options for personalizing each of the
The Plan It! Kit, one of the
convenient mini-kits included
in the 2004 Jostens Yearbook Kit,
is designed for the staff on the go.
four color blocks on the front and back of the shiny
white cover. The remaining stickers can be applied
to the endsheets or to pages inside the yearbook.
Editors will find it helpful to take the
Plan It! Kit to summer workshops
for reference during planning and
brainstorming sessions.
Helpful materials in the Plan It!
Kit include:
■ EXCALIBUR PACKAGE:
The embossed yeardate art
gives this cover a look of
quality and distinction. The
four framed squares on the
front and back cover allow for
easy application of the colorful
stickers provided as part of the
package. A wide array of cover
color choices is available.
■ Covers Book: A colorful 48-page
booklet showcasing the Jostens
cover line-up for 2004 along with
detailed cover information for staffs
designing custom covers. There’s
also information on Showcase
Series™ packages and Options and
Add-ons.
■ Yearbook Planner: A school year
planner designed exclusively for
yearbook editors and advisers.
■ 1,2,3 Yearbook Guide: Everything
you need to know about yearbook
journalism in 56 easy-to-read
pages.
■ Wall Ladder: A poster to assist in
planning and organizing the
content of your yearbook.
■ Taking Issue Legal Guide:
Important information on legal
concerns you might encounter
when publishing the yearbook.
The Plan It! Kit—grab it and go!
spring2003adviser & staff
5
technology updates from jostens
click & save
More power than ever
with the push of a button
the click of a button, Jostens YearTech makes
W ithyearbook
production easier, more convenient and more
®
Go ahead, take the
Memory Builder™ 4.0
software for a spin
Go ahead. Take it for a spin.
You’ve heard how easy and fun it
is to create multimedia yearbook
pages. Why not take the software
for a test drive?
Memory Builder™ 4.0,
the software used to
create multimedia yearbook
supplements, is provided
in the Plan It! Kit in your 2004
Jostens Yearbook Kit.
Load Memory Builder on your
computer and discover first-hand
how this user-friendly software
features all the tools and
resources to combine your
images, audio and video into a
multimedia supplement that will
enhance your yearbook.
For further information on
multimedia yearbook
supplements, ask your Jostens
yearbook representative about
Yearbook Interactive by Jostens.
Prepare for Submission
Undo Picture Placer
Page Enhancer
Panel Maker
Type Effects
Ghost Photo
Picture Placer
ThumbPrints
Red Eye Removal
Clip Art Placement
Click-N-Go/PDA Libraries
Text Linker
Page Surfer Placement
Page Wizard
Font Scan
Paste in Place
Color Palette
Text Wrap
Fill and Stroke
Drop Cap
Send to Back
Bring to Front
Undo
Select All
Print
Save
spring2003adviser & staff
YearTech toolbar for PageMaker
Open
6
creative than ever.
This powerful tool offers many yearbook-related
enhancements to Adobe PageMaker® including an electronic
layout template and powerful toolbar that streamlines and
simplifies production.
Jostens YearTech sets the pace that other companies follow
including being the first to offer Picture Placer. Here are a few
of the new enhancements for 2004:
■ ThumbPrints: Click the new ThumbPrint button on
the YearTech toolbar to generate a contact sheet of the
photos in a particular folder.
■ Pop-Up Descriptions: By popular demand, the popup descriptions of the toolbar buttons are back. Pass
your mouse over the button to reveal the button
description.
■ Trendy & Cool Designs: A collection of new designs
has been added to the Page Surfer collection of readyto-use templates.
■ Click-N-Go! Library: All new design elements are
available to make creating and customizing yearbook
pages as easy as click and drag.
■ Clip Art: Jostens 2004 Clip Art collection features a
wide variety of backgrounds, borders, photos frames,
sports art and more. And, placing artwork is a snap with
the Clip Art Placement tool.
■ Process Color Libraries: From traditional to intense
and everything in between, ten new color libraries have
been added to make it easy to select the perfect color.
Link to YearTrack
Enjoy your test drive,
and be ready. With software
this fun and powerful, you’ll
need to hold on to your mouse!
Jostens YearTech®
continues to set the
standard for yearbook
desktop publishing.
New additions for 2004
continue to make it easier
than ever to be creative.
Jostens provides full
support for InDesign
25 years ago, a small handful of staffs became the first to
A bout
use a new software called PageMaker to produce their
As more yearbook staffs
make the switch to
Adobe InDesign, Jostens
Technical Support,
YearTech toolbar and
Making It Click
curriculum are available
to make the transition
smooth.
®
YearTech toolbar for InDesign
Prepare for Submission
Undo Picture Placer
Picture Placer
Panel Maker
Page Wizard
Paste in Place
Swatches Palette
Spell Check
Text Wrap
Stroke Palette
Send to Back
Bring to Front
Undo
Select All
Print
Save
Open
Link to YearTrack
yearbooks.
Today, a growing number of technology innovators are among
the first to use Adobe InDesign 2.01® to produce their yearbooks.
The Woodlands High School, McCullough campus,
Woodlands,TX, and Tesoro High School, Las Flores, CA, both
are submitting InDesign files to Jostens for their 2003 yearbooks.
And, both advisers are impressed with the InDesign software.
“InDesign is infinitely more powerful, more stable, fairly
intuitive for those staffs used to PageMaker. It’s like the difference
between going from cassettes to CDs — it’s just that much better,”
said Brian Martinez, adviser,The Woodlands High School,
McCullough campus.
Adviser Kamee Nuzman,
Tesoro High School, agrees
and explained that Chris
Bennett, yearbook editor,
used his extensive know of
production and computers to
migrate the Tesoro staff from
PageMaker to InDesign.
“Initially it took us about a
week to feel comfortable with the program basics,” Nuzman said.
“We are always learning new techniques to use with the program.”
“We feel like we can do just about anything we want — type on
a curve, gradients, masking — things that were difficult to
impossible in PageMaker,” Martinez concluded.
Why switch from PageMaker to InDesign?
“Should we switch from PageMaker to InDesign?”
Advisers and staffs can literally be heard asking this
question at conferences and workshops this spring.
Here are five compelling reasons a high school
yearbook staff might make the switch:
■ TYPOGRAPHIC CONTROL: InDesign users frequently
cite the program’s approach to handling typography as
one of its key features. Headline designs take on a more
creative dimension since InDesign now offers many
graphic extras once available only in Adobe Photoshop®
or Illustrator.
■ PICTURE PERFECT PREVIEWS: InDesign offers
significantly better screen previews of graphics and
photographs.
■ CUTTING-EDGE TECHNOLOGY: InDesign is the next
generation of desktop publishing and learning this
program further increases the educational benefits
of the yearbook program.
■ CREATE PHOTO EFFECTS: With InDesign, yearbook
staff members can create effects; such as cut-out
background [COB] photos, without leaving the program.
■ JOSTENS SUPPORT: All of the Jostens tools and
support yearbook staffs depend on for PageMaker,
are available for InDesign. YearTech 2004 is available
for InDesign with a toolbar, PanelMaker, Picture Placer,
Page Wizard, Prepare for Submission and Gather to
Submit. PageSurfer designs are available on a template
CD. The Click-N-Go! Library is also available. All of this
is included in the Jostens YearTech Kit in the 2004
Jostens Yearbook Kit.
Making It Click
curriculum available
for InDesign users
Making It Click, the popular
Jostens desktop curriculum
teaching Adobe PageMaker and
Jostens YearTech, will soon be
available for Adobe InDesign.
Just like the popular PageMaker
version, Making It Click for
InDesign will be available for both
Macintosh and Windows users.
Each topic is presented as a fourpage module containing activities
and a short quiz. All of the
modules are packaged in a binder
and also provided as PDF files
on a CD.
Making It Click takes staffs to the
desired level of technological
mastery from simple program
functions to more advanced
design techniques. Activities in
each module allow students to
practice the skill as it would be
used to create yearbook pages.
To find out more about the
Making It Click curriculum for
InDesign, contact your Jostens
yearbook representative.
spring2003adviser & staff
7
>
Of all the forms of non-verbal
communication, experts tell us that
color is the most instantaneous method
of conveying messages and meanings.
Color stimulates and works synergistically
with all of the senses. Color vitalizes the visual
message. Color adds realism to photography.
Color produces an aesthetic or emotional
response.
The power of color is making its impact on
yearbooks. Readers consistently ask for more
color, and yearbook staffs are responding by
increasing color pages or publishing in all-color.
It’s emotional.
It’s powerful.
It’s …
Color
8
by Gary Lundgren
Prime location
Colorful
language
Where process and spot color is placed
on the ladder greatly impacts cost.
OUR INKS is all it takes
to reproduce any almost
color captured in a
photograph. These four
inks, designed for full-color
printing and referred to by
the acronym CMYK, are
cyan, magenta, yellow and
black. By layering these
four colors in different
densities, the printing press
can create almost any hue.
Publishing in process color
is more costly than printing
in just black ink — not
because of the extra ink,
but because of the
production work necessary
to prepare color pages for
printing.
C M Y
10
K
And, don’t forget your ladder!
Yearbook content is outlined on a page-by-page diagram called the
ladder.
The ladder is divided into signatures.And within those signatures
are multiples.
Yearbooks are printed 16 pages at a time on large sheets of paper
called signatures. Each side of the signature contains eight pages and
is called a multiple. Color is applied in multiples. If you look closely
at the top of a yearbook where it is bound, you will notice the book
is actually a collection of tiny booklets or signatures.
The ladder diagram is labeled and colored to indicate both
signatures and multiples.The sample below is signature 1 and contains
pages 1-16.
One multiple is shaded and includes pages 1, 4-5, 12-13 and 16.
The other multiple contains 2-3, 6-7, 10-11 and 14-15.
If your staff were using a multiple of color within this signature, the
color would either be placed on the shaded pages or the white pages
on the ladder.
Placing color on consecutive pages [1,2,3,4 and 5] would involve
two multiples and would be more costly than placing all the pages
within the same multiple.
>
Color coded
Multiples
&
Signatures
The ladder diagram is
shaded to distinguish
between multiples at a
glance. The shaded
Each side pages
of a signature contains
eight pages
and is multiple.
called
show
one
a multiple. Color is applied in multiples. Whether you are
using a spot
color (one
color in addition to black)white
or full
The
alternating
color (called process color), it is more cost effective to
place color within multiples.
pages show another
The ladder diagram is clearly labeled and colored to
multiple. If are using a
indicate both signatures and multiples. This is signature 1
and contains pages 1-16. One multiple is shaded and
single multiple of color,
includes pages 1, 4, 5, 8, 9, 12, 13 and 16. The other
multiple contains 2, 3, 6, 7, 10, 11, 14 and 15.
the eight pages will fall
If your staff is using a multiple of color within this
every
in
signature, on
the color
would eitherother
be placed on spread
the shaded
pages or the white pages on the ladder.
the yearbook, they will
Placing color on consecutive pages (for example pages 1,
be
consecutive
2, 3, 4 andnot
5) would
involve
two multiples and would
Yearbooks are printed 16 pages at a time on large sheets of
paper called signatures. If you look closely at the top of a
yearbook where it is bound, you will notice the book is
actually a collection of little booklets or signatures.
be more costly than placing color all within the
same multiple.
Work with your Jostens Yearbook Specialist to determine
the pages on which you have purchased color.
16 1 4 13
10 7 6 11
F
When planning color, it all comes down to
signatures and multiples.
12 5 8 9
>
14 3 2 15
A glossary of
frequently used
terms and
acronyms.
■Analogous:
Analogous colors
refer to families of
neighboring colors
on the color wheel.
They are always
harmonious if the
colors share the
same undertones —
such as blue, bluegreen and green.
■ CMYK: This
acronym is used
when referring to
process color. C
stands for cyan, M
for magenta, Y for
yellow and K for
black.
■ Colors Palette:
This softwarerelated term is
associated with
Adobe PageMaker.
The Colors Palette
displays a list of
colors specified for
the yearbook
publication or
imported in an ESP
file. The Colors
Palette makes it
easy for designers to
apply colors to
objects or text.
■ Color Wheel:
A tool used to help
guide the selection
of color
combinations based
on the principles of
balance and
harmony. The
colors on the wheel
have a scientific
basis and their
sequence is the
placement that
occurs naturally in
a spectrum of light.
Color
Commentary
>
School colors
Outstanding photography
unifies this all-color
yearbook while color
carefully punctuates, not
decorates, the content. “Just
Red, White & Blue,” the
yearbook’s theme, is evident
on every spread and fits a
year in which school spirit
and national pride soared.
■ COLOR ECHOES: The
primary headlines always
appears in either blue or
red. Blue, in dark and light
tints, is used to highlight
selected content modules.
Red emphasizes the caption
lead-ins.
■ SIMPLICITY: The colors in
the photographs leap off the
clean, white pages.
■ UNITY: A content module
on each spread often
features a collection of
several photos. Blue is used
to unify the collection.
After switching to an
all-color yearbook, the
Galleon staff at Edward
C. Reed High School in
Sparks, NV sent a letter
to the entire returning
underclass announcing
the plans and informing
them of the $5 opening
book price increase. The
response was
overwhelmingly positive.
“We got over 100
responses,” adviser
Lizabeth Walsh said.
“And just six of them
didn’t want the increase.”
To read more about
Reed High School, visit
YearTrack®, an online
resource center
exclusively for Jostens
yearbook customers.
[Panther Tale, Duncanville
High School, Duncanville,
TX]
11
Cooking with color
Lightly season content with a tasty accent
color, taking care not to ruin the content.
>
C
OLOR and visual
elements activate the right
brain. The printed word
engages the left brain.
When all are combined,
there is greater recognition,
recall and attention.
Memory retention studies
report that consumers are
78 percent more likely to
remember a word or phrase
printed in color as opposed
to black.
Like spices used in cooking, color is an
accent. And just like spices, a little color goes
a long way.
Any element on a spread can be printed in color.The question the
designer must answer is:WHY?
Color placement should never be arbitrary. Effective designers have
a content-driven and reader-focused reason for every color
application. [See page 15]
By studying contemporary magazines, yearbook designers will
observe techniques and trends for applying color to typography,
photography, backgrounds, rule lines and illustrations.
TYPOGRAPHY
■ Headlines play an important role because they grab the
reader’s attention. Color can enhance the power of the headline.
Magazines frequently take this concept a step further and use
color to emphasize key content words within the primary
headline.
■ Stories and captions might appear in color, but readability
suffers. For readability, black type on white paper is the best
option.Text printed in a dark color on a white page is fairly
readable.Text printed in color or reversed on a color
background can be very difficult to read.
■ Typographic elements including drop caps, dingbats,
caption starters and breaker headlines within stories serve as
reader entry-points. Printing these typographic elements in
color accents them in a creative way.
PHOTOGRAPHY
■ Process color photos provide a realism that is unmatched by
black and white.The more vibrant the color, the more impact it
will have on the printed page.
>
■ Duotone: A twocolor halftone
reproduced from a
black and white
photograph.
■ Hue: Color and hue
are synonymous.
Red, yellow and blue
are known as
primary colors or
hues. Green, orange
and violet are
secondary colors.
Mix two secondary
colors together to
create a tertiary
color.
■ Hue: Color and hue
are synonymous.
Red, yellow and blue
are known as
primary colors or
hues. Green, orange
and violet are
secondary colors.
Mix two secondary
colors together to
create a tertiary
color.
■ Jostens Color
Guide: A new
swatch book, located
in the YearTech Kit in
the 2004 Jostens
Yearbook Kit,
featuring ten new
process color libraries
and the Tempo spot
color collection.
Hot head
Color is used for emphasis in this magazine headline. As the
dominant color in the photograph, blue is echoed in the primary
headline with red used for a key content word. The vertical lines on
the left feature several shades of blue along with a white line. A
thin red line is also included for accent. [©Real Simple, April 2003]
12
■ Complementary:
The colors directly
opposite each other
on the color wheel
[such as red and
green]. When placed
next to each other,
complementary
colors enhance or
“complete” one
another, creating a
vibrant and exciting
intensity along their
shared edges. Reds
appear even redder
when contrasted
with green.
■ Duotones give photos a unique mood by reproducing the
image in black and one additional color.This unique technique
loses its impact if overused.
BACKGROUNDS
■ Content modules including sidebar stories, scoreboards, quote
boxes, lists and survey results might be filled with a background
color to define the space.A pale color is best since a bright color
might focus too much attention on the color rather than the
content.
■ Spread backgrounds covered in color may overpower the
content.A light color tint is most effective for large background
areas for the same reason that light colors work best when painting
a room.
■ Fades, gradations, blends and drop shadows nicely accent
content and color can be effectively added to these applications.
LINES
■ Rule lines are most effective in color if they are 4-point or
larger. Darker colors are more effective for rule lines.
ART
■ Illustrations and clip art are effective in color when the art is
part of a content module such as an infograph. Clip art used as
filler should be avoided, and printing filler in color is pointless.
>
Magazine
mania
■ A vibrant red
background screams for
attention. Less saturated
shades of blue and
yellow are used for
contrast in the headline.
Because it is difficult to
read a lot of text
reversed out of such a
brilliant background,
copy is kept to a
minimum. [© Teen
People, April 2003]
Color
Commentary
“Color made a world of
difference because we
just weren’t dealing with
shades of gray,” said
adviser Warren Kent,
Mona Shores High
School, Mona Shores, MI.
Deciding to use process
color on every page
made a great impact on
Compass Points — right
down to the staff’s choice
of the theme: "A Splash of
Color."
To read more about
Mona Shores High School,
visit YearTrack®, an
online resource center
exclusively for Jostens
yearbook customers.
■ Featuring hues
echoed from the photo,
this headline
demonstrates a
technique popular in
magazines — the
mixing of upper and
lower case, sans serif
letters in different colors.
[© YM, January, 2003]
■ Depth is created by
layering. An oversized
copy-starter letter
appears in light purple
and bleeds off the top of
the page. The letter is
placed on top of the
photo and behind the
copy and makes a very
powerful reader-entry
point into the text.
[© Country Style,
Spring/Summer 2003]
13
True colors
New Jostens Color Guide easy,
dependable way to select colors.
>
T
HE HUMAN eye
actually sees warm colors
before cool colors.
Generally, warm colors
advance and cool colors
recede, however the degree
of saturation can make a
difference. Highly saturated
colors appear closer than
colors of low saturation.
It only takes two colors to dress athletes and
cheerleaders in school colors.
However, it takes 160 hues to dress your yearbook in school colors.
From Traditional to Shocking, Subtle to Surf, Jostens delivers 10
new process color libraries featuring 160 hues — enough school
color to give any yearbook an attitude.
Using the new Jostens libraries is easier and more dependable than
creating colors using
PageMaker or
InDesign.The new
libraries will be
available on your
computers upon
installing YearTech
2004.
What you see is
what you get when
you select colors from
the new Jostens Color
Guide, a handy swatch
book printed on the presses that produce your yearbook. In addition
to the process colors, the guide also previews the Tempo colors,
Jostens palette of spot colors.
Since computer monitors often don’t show their true colors, they
can’t be trusted.
So, get the Jostens Color Guide from the YearTech box in the 2004
Jostens Yearbook Kit.
And, get busy.
■ Palette: A
collection of colors
selected to be used
together in a design
or publication.
■ Pantone ink: Also
known as PMS inks
[short for Pantone
Matching System].
Pantone ink is a
selection of spot color
inks available to
yearbook designers,
in addition to the
Jostens Tempo Color.
While PMS inks offer
hundreds of extra
color options,
additional production
charges may apply
because the PMS inks
must be specially
mixed in the plant.
Pantone colors are
included in the
Adobe PageMaker
Color Library.
■ Primary colors: The
three basic colors on
the color wheel: Red,
yellow and blue.
These cannot be
mixed form other
colors.
>
Living color
The use of process color for Personal Display of Affection [PDA] ads
is an option that greatly enhances the value of the memories. With
technology becoming more accessible, many parents are now
designing PDA ads and submitting them to the yearbook staff as
electronic files. [The Mast, Dana Hills High School, Dana Point, CA]
14
■ Monochromatic:
A color scheme in
which one color
family is used in
various values or
intensities. This
approach can be
highly effective way
incorporate subtle
nuances into a
design. Combine a
number of values of
the chosen color to
create visual interest.
■ Process Color: A
type of reproduction
process for color
photographs or art
illustrations. The
technique uses four
printing inks — cyan,
magenta, yellow,
and black [see
CMYK] — together to
create full color
images. Also called
four-color process.
Good question!
“Why are you using color here?” Savvy
designers avoid arbitrarily painting the page.
>
Designing with color involves strategic thinking
with the content and the reader in mind.
When placing color on the spread, consider these color strategies:
■ Color as a symbol:
The McDonald’s arches are gold.A Coke is red with white lettering.
The American flag is red, white and blue. Color defines and identifies a
product, service, institution or publication.
Using school colors on your cover is an example of the symbolic use of
color.
■ Color as a unifier:
Repetition can make color a powerful unifier. For example, a shade of
blue in the dominant photo can be “echoed” across the spread.The blue
shade might be “pulled” for use in the headline, then repeated for the drop
cap to begin the story and then repeated again in the headline of a sidebar.
■ Color as emphasis:
Color signals the reader to stop and notice the content, so the content
should be worthy of the attention. By placing key headline words in color,
for example, those words scream:“Read me! Read me!”
A photo in process color generally commands more attention than a
black and white image.A color tint behind text indicates signals the copy
was important enough to be highlighted.
>
Strategic
planning
■ Red has been the
signature color for
Coca-Cola for decades.
[© The Coca-Cola
Company, 2002]
■ Unity is achieved
by echoing the
hot pink in Mandy
Moore’s outfit in the
magazine’s nameplate.
[© Teen People,
September, 2002]
Color
Commentary
Students love color, but
adviser Margaret Sorrows
stresses that an all-color
yearbook doesn’t
automatically mean
a first-rate yearbook.
Sorrows should know.
Her Hornet staff at Bryant
High School in Bryant,
AR is producing its
second all-color edition.
“A bad photo is still a
bad photo in color, only
worse,” Sorrows said. “You
have to get great photos
to make the all-color
yearbook a success.”
To read more about
Bryant High School, visit
YearTrack®, an online
resource center
exclusively for Jostens
yearbook customers.
■ This content-driven
use of color
attracts attention
and emphasizes
the message. [© hot
head spike’n &
streak’n, 2002]
■ Red is used as a
symbol and combines
with the photography
to give Target its
carefully crafted,
hip image. [© Target
Corp, 2002]
15
Color by the numbers
Limit the number of colors on a spread for
greater control and enjoy the creative freedom.
>
S
TIMULATED by
novelty, the human eye is
attracted to “new” color
combinations. Iridescence,
pearlescence and metallic
finishes are especially
arresting as the eye is
fascinated by the multicolored effects. Metallic inks
can not be approximated
by mixing the process
colors. On process color
pages, metallic ink such as
silver or gold, must be
purchased as a fifth applied
color.
Color is captivating and beautiful, it’s
exciting and emotional, and unfortunately for
the beginning yearbook staff, it’s also a little
scary.
By keeping it simple, limiting the number of colors and enjoying
the creative freedom, designing with color is almost as easy as 1,2,3.
■ Employ color echoes for a strong visual statement
A dominant photo, strong in both content and color, creates a focal
point for any spread.To unify the layout, choose a color from the
photograph and select a complementary color to “echo” throughout
the spread [for example, in the headline, secondary headline].
Lead readers into a story by adding color to oversized drop caps; or
use color as a backdrop in a text box to create excitement. Be sure to
choose colors that enhance the dominant elements in the spread.
■ Limit the number of colors on a spread
Less is best when it comes to multiple colors. Use too many
different colors and they’ll end up competing for attention,
muddying your focal point.With fewer colors, you’ll find it’s easier to
use them well.
■ Warm or cool?
Choose the option that best suits the tone of your design.Warm
colors send an outgoing, active message.They demand attention.
Cool colors are more reserved and send a clam, more contemplative
message.While you can mix warm and cool colors on the same
spread, be sure to consider how it will impact the content.
■ Value a color’s value and saturation
Stick to colors that have the same value degree of [lightness or
darkness] and saturation [degree of brilliance].
■ Saturation: A
color’s relative
brilliance or
vibrancy. Also
known as chroma.
Saturation is
determined by how
little or how much
gray a color
contains. At its
maximum saturation,
a color is referred to
as clear, pure, bright,
rich, bold, vivid or
true. Less saturated
colors are often
called soft, muted,
subtle, toned-down,
misty, dull or dusty.
■ Secondary colors:
The colors that result
from mixing two
primary colors. Mix
red and yellow to
make orange. Mix
blue and red to
create purple.
■ Shade: A color
that’s been darkened
with black.
>
Bright and flashy
Bright colors distinguish the senior section from the rest of the
yearbook. The blue area sets the quote presentation off from the
senior portraits placed on a green background. Quotes appear in
white for easier reading on the dark blue. [The Shadow, Cactus
Shadows High School, Cave Creek, AZ]
16
■ RGB: This acronym
refers to color
displayed on
computer monitors. R
stands for red, G for
green, and B for blue.
Computer and
monitors use differing
amounts of these
three hues to create
their entire color
spectrum. 100%
values of each color
results in a white
screen. Absence of
each color results in a
dark screen. All other
colors are created by
varying the
intensities of the three
hues.
■ Split
Complementary: A
split complementary
color scheme uses a
main color and the
colors on either side
of its complement.
For example, yellow
and red-purple and
blue-purple are split
complementary
colors.
>
Color
coordinated
Color accents this spread
while allowing the
photos to be the focal
point. The pink bar
unifies the spread while
linking the headline and
the dominant photo.
Green is used as the
secondary color.
[The Hawk, Pleasant
Grove High School,
Texarkana, TX]
Color
Commentary
>
Big on impact
>
Sudden impact
With process color
used throughout the
yearbook, each section
is assigned a symbol
and color. Each divider
features a large, colorful
photo for impact.
The text becomes an
interesting graphic
element, displayed in
a large point size and
screened to a light gray.
[Blue Horizon, White
House High School,
White House, TN]
Red is an effective
dominant color pulled
from the cut-out
background [COB]
photo on this spread
covering the local
impact of Sept. 11.
The impact of the red
graphic and
photography is
enhanced by the white
backgound. [Trojan,
Stanton County High
School, Johnson, KS]
Unlike in previous years
when just the editors
made the color decisions
on all the color spreads,
everyone on staff helped
make decisions on how
to best use color on each
spread of this year’s
all-color Keyhole at
Ben Davis High School,
Indianapolis, IN.
Adviser Janet
McKinney purchased
several color reference
books as resources and
the staff got down
to work.
“We help each other
to not go overboard with
excessive use of color,”
she said.
To read more about Ben
Davis High School, visit
YearTrack®, an online
resource center
exclusively for Jostens
yearbook customers.
17
Consistent quality
Jostens Total Color Management Solution delivers
quality that is predictable and repeatable.
>
K
OMORI technology
automates many press
functions greatly reducing
the chance of human error.
The Komori Super Perfector
Press prints both sides of the
signature at the same time
as it makes a single pass
through the press. Not only
does this save time, it
guarantees consistent print
quality on both sides.
When discussing the exciting new reality
of all-color yearbooks, the focus often turns
to technology.
However, even with the improved quality, efficiency and consistency
technology brings, it’s the people behind the tools that drive the
success of the Jostens color management system.
Printing is just one component of a Jostens Total Color Management
Solution that delivers consistent color throughout every yearbook
produced in every Jostens plant.
Color management is a precise science.At Jostens a resident Color
Scientist works with the
Color Manager in each
plant to ensure color
meets the standards
suggested by the
International Color
Consortium.
Color management
isn’t just for all-color
yearbooks, it’s for all
yearbooks with color.
It all begins when a
color page is created by a yearbook staff. Jostens YearTech tags and
converts the graphics and the photos that are to be printed in color.
YearTech also features process color clip art and even Red Eye
Removal. Jostens Process and Tempo color libraries are also installed
with YearTech making color selection easy.
When color pages arrive at the Jostens plant, there are several
important steps on its journey to completion:
■ High-resolution scanning and electronic page preparation are
completed prior to high-resolution digital color proofing.
■ Like the word implies, imposition is a process that arranges
pages in the proper place on the press sheet.The Creo Prinergy
system automates this function bringing speed and accuracy.
■ Using a PDF work flow, completed pages go from computer to
plate using high-resolution, laser thermal technology and
eliminating expensive film.
■ Color printing uses the state-of-the-art Komori Super
Perfector Press. Digitally-imaged printing plates are automatically
mounted on the press to avoid human registration error.The
inking is also automated.
Because the time required for preparing and printing color is
reduced, costly film is eliminated and paper waste is minimized, allcolor yearbooks are becoming an affordable reality for more and more
schools.
And, Jostens Total Color Management Solution assures unmatched
quality on every page in every yearbook.
■ Spot Color:
Sometimes called
second color or
Tempo color. Spot
color refers to the use
of other colors, in
addition to a base
color [usually black]
to enhance the
design. Consult
Jostens Tempo Color
Guide in the
Yearbook Kit. The
Tempo colors are also
included in the
Jostens YearTech
Color Library.
■ Tertiary colors: The
colors that result from
mixing a primary
color and an
adjacent secondary
color. Mix blue [a
primary color] and
green [adjacent
secondary color] to
create teal [tertiary
color].
■ Tint: A color that’s
been lightened with
white.
■ Triadic: A triadic
color scheme relies
on three colors at an
equal distance from
one another on the
color wheel. Use this
color approach to
create high contrast
on a layout. The
effect works because
the colors are unlike
each other. However,
pay attention to the
value of the colors
you choose to
include in a triadic
scheme.
■ UV Coating: A
thick, clear finish
applied over process
color photos, color
backgrounds or
graphics giving them
an exceptional shine.
■ Value: A color’s
lightness or darkness;
the darker the color,
the greater its value.
18
A logical approach
Chronological organization makes completing
multiples easier for all-color yearbooks.
>
Period by period. Day by day. Week by week.
Month by month.
The school year happens in chronological order, so why not organize
the yearbook that way?
A chronological approach allows spreads to be submitted in small
groups that complete multiples and signatures, allowing printing to
begin.
A chronological approach also organizes the content in a logical way
for your readers.
With a chronological approach, content would still be planned in
terms of the traditional yearbook sections: student life, academics, sports
and organizations. In fact, each of these traditional areas would still be
staffed like in previous years.The sports editor will still have a job.A
design template for sports would still be created.
The major change would be how the spreads are arranged on the
ladder.A group of pages for “October” might include student life
spreads on homecoming and other events happening that month, fall
sports, academics and organizations.
Not every spread has a specific time reference.The “October” section
might include an academics spread on study habits, for example.To
keep pages flowing to the plant in complete multiples, the study habits
spread would be shipped with the “October” pages.
For easy reference, portraits and group shots are placed at the end of
the chronological presentation immediately before the ads and index.
The chronological approach offers yearbook staffs a lot of creative
options.With process color on every spread, assigning a different color
to each month visually organizes the content for the reader without
requiring extra pages for dividers.
Ultimately, a chronological format combined with the introduction
of all-color, creates a fresh and exciting yearbook.
Color
Commentary
Even with the entire
Kabekonian in process
color, only the senior
class portraits will be in
color. To retain the
special appeal of the
color senior portraits, at
Stillwater Area High
School, Stillwater, MN,
the underclass portraits
will still appear in black
and white.
According to adviser
Laurie Hansen, the
candid photos on the
underclass spreads
appear in process color,
but the underclassmen
have to wait until they
are seniors to have their
portrait in color.
To read more about
Stillwater Area High
School, visit YearTrack®,
an online resource center
exclusively for Jostens
yearbook customers.
>
Super senior section
Process color enhances the expanded coverage of the senior class. With
this format, each graduate receives a half-page display featuring a
senior portrait, elementary school portrait, a PDA ad and cut-out
background photo.
[Sachem, Cowan Junior/Senior High School, Muncie, IN]
19
hot ideas from cool yearbooks
show & tell
CSPA, NSPA recognize journalistic excellence
n addition to being named Pacemaker
of 21 outstanding yearbooks produced
the following high school yearbooks
IwereFinalists,
A total
by Jostens customers have been named as
also honored as Crown-winners by the
Pacemaker Finalists by the National Scholastic
Press Association [NSPA].The following
yearbooks are showcased on the next four pages
with Pacemakers winners listed in blue:
■ Chase County High School
Cottonwood Falls, KS
Chase
Linda Drake, adviser
Pacemaker Finalist
■ Fenton High School
Fenton, MI
Fentonian
Pam Bunka, adviser
Pacemaker Finalist
■ Glenbrook South High School
Glenview, IL
Etruscan
Brenda Field, adviser
Pacemaker
■ Great Falls High School
Great Falls, MT
Roundup
Linda Ballew, adviser
Pacemaker Finalist
■ Hillcrest High School
Dallas, TX
Panther
C. Dow Tate, adviser
Pacemaker Finalist
■ Putnam City High School
Oklahoma City, OK
Treasure Chest
Sam Effinger, adviser
Pacemaker Finalist
■ Stevenson High School
Sterling Heights, MI
Ambassador
Nicole Faricy, adviser
Pacemaker
■ Wichita Northwest High School
Wichita, KS
Silvertip
Celia McDuff, adviser
Pacemaker Finalist
20
spring2003adviser & staff
Columbia Scholastic Press Association [CSPA].
Each of these yearbooks appeared as part of the
Trends & Traditions feature in the previous issue
of Jostens Adviser & Staff magazine. Pacemaker
winners listed in blue:
■ Abeline High School
Abilene High School
Flashlight
Wayna Polk, adviser
Pacemaker Finalist, Silver Crown
■ Bay High School
Bay Village, OH
In An Instant
Judi Coolidge, adviser
Pacemaker Finalist, Silver Crown
■ Clayton High School
Clayton, MO
Clamo
Marci Pieper, adviser
Pacemaker, Gold Crown
■ Dannville Community High School
Danville, IN
The Tom Tom
Sara Neblett, adviser
Pacemaker Finalist, Silver Crown
■ Duncanville High School
Duncanville, TX
Panther Tale
Mary Pulliam, adviser
Pacemaker, Gold Crown
■ Kapaun Mount Carmel High School
Witchita, KS
Crusader
Dot Stegman, adviser
Pacemaker, Gold Crown
■ Loudoun Valley High School
Purcellville, VA
Saga
Martha Akers, adviser
Pacemaker, Silver Crown
■ Northwestern Lehigh High School
New Tripoli, PA
Reverie
Jan Pavelco, adviser
Pacemaker, Gold Crown
■ Pottsville Area High School
Pottsville, PA
Hi-S-Potts
Kathleen Zwiebel, adviser
Pacemaker Finalist, Silver Crown
■ Robert E. Lee High School
Springfield, VA
The Shield
Dan Weintraub, adviser
Pacemaker Finalist, Silver Crown
■ St. Thomas High School
Houston, TX
Aquin
Peter Bobkowski, adviser
Pacemaker, Silver Crown
middle school and junior
T hehighfollowing
yearbooks produced by Jostens
customers have been honored by NSPA and
CSPA:
■ Brink Junior High School
Oklahoma City, OK
The Bobcat
Margie Watters, adviser
Silver Crown
■ Maize Middle School
Maize, KS
The Eagle
Mary Patrick, adviser
Pacemaker, Silver Crown
■ Milwee Middle School
Longwood, FL
Spartan
Mark Sherwood, adviser
Pacemaker Finalist
addition to recognition from CSPA and
I nNSPA,
Jostens will feature a detailed look
at each of these award-winning yearbooks
in the next edition of the Gotcha Covered
Look Book, set for release in Dec. 2003.
■ Framed.
The use of modular grid design not only
makes it easier to arrange the content on a
spread, it allows the designer to utilize white
space strategically. In this case, a vertical
grid is left empty creating a rail that
separates the story and headline from the
photo module. Graphic lines bridge the rail,
creating a sense of motion. In addition to a
traditional feature story, detailed story
captions complete with statistics and quotes
are a reporting tool as well.
[Chase, Chase County High School,
Cottonwood Falls, KS]
[Chase, Chase County High School,
Cottonwood Falls, KS]
■ Content packages.
A dazzling headline design, enhanced with
by cut-out background [COB] photo, serves as
a powerful reader entry point. Modular grid
design becomes an effective tool for
organizing content. A photo module is used
to record the class float entries. A short
sidebar story with two photos covers the
power puff game. A module containing three
group shots presents the royalty.
A quote box humanizes the story by focusing
on a single student. Even with all these
reporting strategies, a traditional feature story
and detailed captions are also used.
[Fentonian, Fenton High School, Fenton, MI]
[Fentonian, Fenton High School,
Fenton, MI]
[Etruscan, Glenbrook South High
School, Glenview, IL]
■ Tailored typography.
Using a lot of fonts doesn’t guarantee designs will be lively
and creative. In fact, by using a single font and employing
different sizes, weights and capitalization patterns, a
controlled, but highly-stylish typographic look emerges on
this spread. Visual variety is achieved by using different
photo sizes. Unity results from repeating the red from the
dominant photo for a horizontal bar linking the spread. The
staff reports on homecoming with detailed captions, a
primary/secondary headline, a full-length feature story and a
sidebar story. [Etruscan, Glenbrook South High School,
Glenview, IL]
[Roundup, Great Falls High School,
Great Falls, MT]
spring2003adviser & staff
21
hot ideas from cool yearbooks
show & tell
■ Compact content.
Form follows function and as a result, the
graphic rule lines along the top of this
spread double as a compact, yet creative
scoreboard. The desire to increase
coverage motivates designers to
downsize content modules while
maintaining the readability of small
photos and text. For unity, the designer
repeated the bold rule line from the
scoreboard as part of the headline
design. [Ambassador, Stevenson High
School, Sterling Heights, MI]
■ Outstanding.
Outstanding design and photography combine to make the introductory
theme spreads standout in this yearbook. The opening section uses three
22
spring2003adviser & staff
spreads to give the yearbook personality and to introduce the yearbook’s
“Epiphany” theme. [Roundup, Great Falls High School, Great Falls, MT]
■ A design combo.
Lively spreads result when the
principle of contrast guides
design decisions. Contrast is
achieved by using a wide
column for the story and
narrow columns for the
secondary headline and the
dominant photo caption.
Contrast results when the
justified copy is placed
adjacent to smaller, unjustified
text blocks. Different photo
sizes and shapes also foster
contrast. [Silvertip, Wichita
Northwest High School,
Wichita, KS]
[Panther, Hillcrest High School,
Dallas, TX]
■ Reality reporting.
Many of today’s awardwinning yearbooks capture the
realities of teen life. This
spread reports on the stress
that teens often experience in
their relationships with their
parents. To expand coverage, a
narrow content module runs
along the bottom of every
spread. Graphically, an
oversized typographic
character directs the reader to
the copy. [Panther, Hillcrest
High School, Dallas, TX]
[Treasure Chest, Putnam City High
School, Oklahoma City, OK]
■ Something old,
something new.
Reader preferences guide the
decisions made by this staff. In
this case, seniors wear
graduation robes for their
yearbook portraits, a tradition
that has been replaced by more
informational poses at many
schools. Ironically, the
traditional portraits are
displayed on spreads featuring
flashy graphics including trendy
cut-out background photos.
[Treasure Chest, Putnam City
High School, Oklahoma City, OK]
[Ambassador, Stevenson High
School, Sterling Heights MI]
[Silvertip, Wichita Northwest High
School, Wichita, KS]
spring2003adviser & staff
23
stuff worth noting
over & out
Cover photograph
Jason Kindig was a
junior at Duncanville
High School,
Duncanville, TX, when
he captured the
image that appears
on our cover. The graduation photo
was shot on Fuji 800 ISO Superia
film using a Nikon N80 camera and
a Nikon 80-200 2.8 lens.
Photo editor of Duncanville student
publications, Kindig has won seven
Quill & Scroll Gold Keys and a
Sweepstakes, three CSPA Gold
Circle Awards, two Tops in Texas
Awards and nine other state
awards this year. He will serve a 10week photo internship at The
Dallas Morning News in the
summer of 2003.
Kindig receives a $500 cash prize
from Jostens for having his photo
appear on our cover.
Student photo credits
Department headers [by page]:
■ Page 1: Douglas J. Michalsky,
Westlake High School, Austin, TX
■ Page 2: Brian Cahalan,
Duncanville High School, Duncanville, TX
■ Page 4: Amy Micale,
Chaminade Madonna High School,
Hollywood, FL
■ Page 6: Karrie Mackey,
Northwest High School, Jackson MI
■ Page 20: Tawnya Ann Gilbert,
Magic Valley Christian School, Twin Falls, ID
■ Page 22: Jose Vazquez,
Platte County R-3 High School, Platte City, MO
■ Page 24: Heather Hollander,
Ripon Christian High, Ripon, CA
Page 1 [from the top]:
■ Ashley Lorenz,
Oakville Senior High School, St. Louis, MO
■ Jenni Morris,
Cole County R-V High School, Eugene, MO
■ Chris Fallon,
Richmond High School, Richmond, IN
■ Jennifer Hill,
Bryant High School, Bryant, AR
■ Karrie Mackey,
Northwest High School, Jackson MI
■ Rena Hoffman,
Clayton High School, St. Louis, MO
24
winter2003adviser & staff
Multimedia: Launch a
great new tradition
the power of the printed page with the mesmerizing
C ombine
impact of multimedia — and start a new tradition at your
school.
Capture the sights, sounds and colors of the year. See video,
hear audio and dive into thousands of additional photos — with a
multimedia supplement.
“Don’t be afraid to jump into multimedia, even if you are not
familiar with the technology,” said Crystal Webster, adviser,
Carl Harrison High School, Kennesaw, GA.
“The students do the hands-on technology part, and they love
it,”Webster said. Even with a hands-off approach, advisers still
control the process and provide input.
The future is now
Multimedia is hot and more and more yearbooks are catching
the bug.
Going multimedia is a snap with the exclusive Memory
Builder™ 4.0 from Yearbook Interactive™ by Jostens
This software is
powerful and easy-touse.Add text, video,
audio,Web links and
more — in minutes. Best
of all, you don’t need
complicated equipment
or expensive software.
Memory Builder turns
anyone on the yearbook
staff into a multimedia guru.
Get up to 70-minutes of audio tracks (background music,
performances, special speeches, etc.), up to 40-minutes of video
clips and up to 1,800 pages of color photos. Plus an optional Web
site for each student.
To assist with training, a curriculum module on multimedia
yearbook supplements will be available from Jostens for use in
classrooms in the fall.
Package it up
Include a multimedia supplement in the price of your 2004
yearbook before you start selling the book.Then market it as a
single package to eliminate the need for separate promotional
campaigns. (Use the same theme as the print yearbook, or try a
spin-off for the CD version).
Now is the time to start planning a multimedia supplement for
next year.Ask your Jostens yearbook representative for more
information.
Get it together before
you start with the
Yearbook Planner
Get it together
before you
begin.
The Jostens
Yearbook
Planner contains
everything you need
to stay organized in a colorful,
fun and easy-to-use format.
Before school closes for summer,
order a planner for every student
leader on the yearbook staff to
have at summer workshops and
planning sessions.
The planner contains a ladder
diagram, a 12-month school year
calendar, page preparation and
proofing tips, deadline
charts and fun
calendar stickers to
mark important dates.
By starting now to
record deadlines,
other key dates and
important school
vacations, you’ll get
the yearbook off to a
smooth start when
school starts in the
fall.
When your 2004
Jostens Yearbook Kit
arrives, you’ll receive a
copy of the Yearbook
Planner in the Plan It! Kit.
To order Yearbook Planners for
the staff, call 1.800.972.5628 or
online at www.yeartrack.com.
Item #1265 sells for only $1.80
each.
Jostens
Direct Solutions
Two
Options.
One
Solution.
Jostens exclusively offers two separate
direct marketing program options.
With the In-School option, you hold
an order-taking event at your school.
Then simply mail the order forms to
Save Time.
Lose the Hassles.
With Jostens Direct Solutions you can
collection and reporting. With the
School List option, you provide us
with a list of students and we send
them an offer to purchase a yearbook.
Jostens saves you time by processing
focus your efforts toward creating the
yearbook orders, collecting payments
perfect yearbook and leave the
It’s easy and convenient!
administrative work to
Jostens Direct Solutions.
Enroll in Jostens Direct Solutions today and let us make your
life less complicated. For more information contact your
Jostens Yearbook Representative or call 1-800-833-1479.
You can also e-mail us at yearbook@jostens.com.
02-0600
Jostens, and we take care of money
and tracking each student’s order.
®
let yourself go
®
to a Jostens yearbook workshop
Just go!
NATIONAL
WORKSHOPS
June 9-12:
June 16-19:
July 14-17:
August 3-6:
August 4-7:
Start planning your dream book at
a Jostens yearbook workshop.
Orlando, FL
Winter Park, CO
Dallas/Denton, TX
Gettysburg, PA
San Diego, CA
• Learn the basics of journalism.
• Master desktop publishing.
• Check out the latest trends.
• Design your cover with a
professional artist.
• Refine your leadership skills.
• Discover how easy it is to create a
multi-media yearbook supplement.
For staffs ready to go the extra mile
(literally), a Jostens National Workshop
offers the ultimate experience.
The mountains of Colorado
and the beaches of California
inspire creativity. Ideas bigger
than Texas abound in “Big D.”
Historic Gettysburg provides
the perfect backdrop for
planning your own history book.
And Orlando, with its many
theme parks, is a magic place
for a post-workshop celebration.
It’s not too early to start
planning! Check out the
Jostens workshop directory
at www.jostens.com.
Go for it!
go:
design
illuminate
dazzle
form
scribble
report
create
invent
motivate
print
compute
lead
construct
type
imagine
crop
capture
interview
visualize
edit
achieve
write
describe
sell
distribute
think
scan
research
promote
study
think
review
celebrate
generate
quote
reflect
©2003 Jostens Inc. Printed in U.S.A. 03-0049 (3151)
ATTENTION: Yearbook Adviser & Staff
5501 Norman Center Drive
Minneapolis, MN 55437
develop
consider
ponder
reach
muse
triumph
capsulate
evolve
italicize
go