25 – 27 November 2015 - Messe Frankfurt Italia

Transcription

Exhibitor’s guide
25 – 27 November 2015
www.ifft-interiorlifestyleliving.com
HIGH-END
HIGH-DESIGN
WORLDWIDE
IFFT/Interior Lifestyle Living 2015
3 advantages of exhibiting
1. Creating a borderless market
IFFT/Interior Lifestyle Living is a unique trade fair featuring numerous
products that are classified under lifestyle, including furniture, living
items and interior materials. Such products fall under seemingly different categories but deliver the same aesthetic value in living spaces. In
addition to retailers, many industry professionals such as interior
experts for commercial facilities and residential areas attend the fair.
This is a place where industry players are likely to connect with peers
they have never previously considered, creating a borderless market.
02
IFFT/Interior Lifestyle Living
The first IFFT/Interior Lifestyle Living took place in 2008, combining
IFFT (International Furniture Fair Tokyo) with the concept of Interior
Lifestyle Tokyo, and becoming the leading trade fair for the Japanese
high-end interior market. This fair is a sister fair of Interior Lifestyle
Tokyo held in June, which is based on Messe Frankfurt’s largest
international consumer goods fair Ambiente and the international textile fair Heimtextil.
2. High sensitivity towards design
3. Window to the global market
Visitors and exhibitors alike are highly sensitive towards design, and
With the Messe Frankfurt headquarters in Germany and branches
they appreciate the history and fine quality of products. IFFT/Interior
scattered globally, IFFT/Interior Lifestyle Living has the backing of a
Lifestyle Living is unique as it tends to have active business for
strong network worldwide. Through this network, famous designers,
high-ticket items, and is a must-see fair for domestic and interna-
buyers for trendy shops, major design magazines and bloggers from
tional buyers from trendsetting shops and design houses.
around the world are attracted to the fair. This enables the trade fair
to provide ideal opportunities for export-minded exhibitors.
03
Outline IFFT/Interior Lifestyle Living 2015
Date 25 – 27 (Wed – Fri) November 2015
Venue Tokyo Big Sight, West hall 1・2 + Atrium
Opening hours 10:00 – 18:00 (Last day until 17:00)
Organisers Japan Furniture Industry Development Association
Mesago Messe Frankfurt Corp.
Zoning guide
Exhibit in the most suitable zone for maximum business exposure
Special feature (exhibits are specially screened)
2nd
edition
THE HOTEL Our hospitality
This special zone aims to inspire new stay style ideas suitable for gathering
spaces in hotels such as cafes, restaurants, spas, lounges and libraries. In
2014, this zone was highly praised for its showcase of innovative items.
Hotels ranging from boutiques to Japanese-style accommodations can find
innovative items for creating unique and cozy interiors here.
Exhibits include: Furniture, lighting, amenities, tableware, lifestyle foods, linens, aromatherapy items,
yukata (Japanese summer kimono), art, photos, books, rugs, outdoor furniture, bath items and more.
* Please inquire for more details.
* Photos are images.
HOME
KITCHEN LIFE
Design concept proposals
for new living spaces
New items to add flavor to
the kitchen and dining areas
Gather new lifestyle design ideas from a wide
The kitchen and dining areas have become the
range of furniture, home textiles, lights and
centre of the home. This zone offers the latest
interior greenery. In 2014, international
kitchenware, dishware and lifestyle foods.
brands including Mobili Italia and Moda en
Demonstrations of cooking tools are encour-
Casa, as well as exhibitors from domestic
aged as a way to engage potential business
furniture manufacturing regions exhibited.
partners.
Exhibits include
Exhibits include
Furniture, home textiles, lights, garden furniture,
interior greenery and more.
Multifunctional pots, branded dishware, kitchenware,
designer appliances, lifestyle foods and more.
ACCENT
A new accent to living
This zone is for a broad variety of
Exhibits include
products such as design items, gifts,
Apparel, aromatherapy items, decorative candles, designer stationery,
smartphone accessories, educational
toys, art panels and more.
fragrances, garments, baby and
children’s goods, stationery, digital
gadgets and more. New categories
are also welcomed.
04
EVERYDAY
GLOBAL
Accessories for
more comfortable living
More overseas manufacturers
are exhibiting their products
Here, buyers can meet designer brands from around the
world. This is one of the strengths of this trade fair. In
2014, South African companies with crafts and modern
design items joined for the first time.
This zone is dedicated to items that facilitate
convenience in everyday life. Many flock to
Exhibits include
this area for attractive storage products,
Laundry care, storage items,
towels, bath and toiletry products,
slippers and more.
household appliances, cleaning tools and
homecare products.
Business support desk
The organiser will set up a business support desk to offer quick interpretation services,
advice on small-lot imports and assistance with business negotiations for free.
Premium zone (exhibits are specially screened)
MOVEMENT
CREATIVE
RESOURCE
Premiere exhibits for popular
brands from home and abroad
Place of creative
inspiration
prescreened popular brands. Design products by
E&Y, FLOS, Landscape Products and Stellar Works
Th i s a r e a p r o vi d e s c o n si s t e n t q u a l i t y f ro m
were showcased in 2014.
This zone is for innovative interior
materials and parts for interior
design and home remodeling.
Floor coverings, wall coverings,
paint and related materials were
showcased in 2014. Here, architects, designers and home builders can find new business opportunities.
JAPAN STYLE
Japanese design and craftsmanship
High-quality Japanese products with refined designs are in
greater demand by European and Asian markets. Carefully
selected designs of gifts, items for everyday use and tools are
showcased.
Young zone (exhibits are specially screened)
TALENTS / NEXT
Young up-and-coming designers propose designs to corporations in “TALENTS”, and young entrepreneurs expand
their new brands into design markets in “NEXT”. Please contact the organiser for more details.
* Photos are images.
05
Costs + schedule
Results 2014
February 2015: Apply now
□ Participation
JPY
fee (raw space only)
324,000
(tax excluded)
1 booth=9m² (W3m×D3m)
*Application is available with the multiple of 9㎡ (W3m×D3m).
□ Discount
fee
10 – 19 booths: JPY 291,600 (tax excluded) / 1 booth
Over 20 booths: JPY 275,400 (tax excluded) / 1 booth
*Construction costs such as booth furnishings,electricity and water supply is at the exhibitor’s responsibility.
*Booth location will be assigned by the organiser based on the booth presentation draft. However, we may
consult the booth location or figure beforehand depending on the floor layout. We will try to reflect your
booth configuration requests but this is not guaranteed.
*Consumption tax rate as at 25 November 2015, the first day of the fair will be applied to the prices declared.
24 July 2015: Application deadline
If your application is received after the hall is at maximum capacity,
you will be added to the wait list of potential exhibitors.
Visitor data
Your influence on purchasing / procurement decisions
26.5% Decisive
25.6%
26.5%
August: Start preparation
Exhibitor manual and promotion guide will be delivered.
Please submit the necessary forms.
Middle of August: Booth presentation draft deadline
Booth location will be assigned by the organiser, based on products,
concept, taste and booth presentation.
22.8% Collective
25.1% Consultative
25.6% No influence
25.1%
22.8%
To what extent, at the moment, would you
tend to visit next IFFT/Interior Lifestyle Living?
1.3%
14.8% Extremely strongly
12.5%
14.8%
19.2% Very strongly
52.2% Strongly
19.2%
September: Booth location assignment
12.5% Less strongly
1.3% Not at all
52.2%
Online “Exhibitor search ” opens.
September: Visitor promotion
25 – 27 November: IFFT/Interior Lifestyle Living
Fair schedule
2015 – 2016
After fair: Visitor follow-up
06
10 – 12 (Wed – Fri) June 2015
Tokyo Big Sight, West hall
Title: IFFT/Interior Lifestyle Living
Buyers visited in 2014 (extracted)
Date: 26 – 28 (Wed – Fri) November 2014
ABAHOUSE INTERNATIONAL / ACTUS / Amazon Japan / Arc-en-Ciel / AREADESIGN /
ASKUL / BALS / Barneys Japan / BAYCREW'S GROUP / BEAMS / Cassina / Culture
Venue: Tokyo Big Sight, West hall 1·2 + Atrium
Convenience Club / Daimaru Matsuzakaya Department Stores / DAIWARESORT / Dinos
Exhibition space: Exhibition hall (gross) 19,760m²
Exhibition space (net) 7,136m²
(Rent space (net) 6,420m² +
Special presentation 716m²)
Cecile / ETOILE KAITO / FUJITA KANKO / Green Hospitality Management / H.P. France /
Hakone Yumoto Hotel / Hankyu Hanshin Department Stores / Happo-EN / HIBIYA-KADAN
/ Hoshino Resort / Hotel Chinzanso Tokyo / HOTEL MANAGEMENT INTERNATIONAL / ICL
/ IDEA INTERNATIONAL / IDEE / Isetan Mitsukoshi / itoya / JALUX / Japan Airport
Terminal / JR East Station Retailing / JTB Trading / JUN Group / Keio Plaza Hotel Tokyo /
Exhibitors: 391 / 25 countries·regions (Japan 328, overseas 63)
LIXIL / Lumine / Marui / MITSUBISHI ESTATE HOME / Mitsui Home / Mori Building /
Nomura Real Estate Holdings / Odakyu Department Store Company / ODAKYU Resorts /
Visitors: 15,667 / 31 countries·regions
(Japan 15,258, overseas 409)
ONWARD KASHIYAMA / Oriental Land / PALACE HOTEL TOKYO / Pola Art Foundation /
QVC Japan / Ryohin Keikaku / SAZABY LEAGUE / Sekisui House / SESON MUSEUM OF
*The number above excludes 205 press people.
MODERN ART / Smiles / Sogo & Seibu / SUMITOMO FORESTRY / SWEDENHOUSE /
Takashimaya / TAKE and GIVE NEEDS / THE CAPITOL HOTEL TOKYU / THE LOFT / The
Target visitors: Specialty retail store / Department store / Large scale
Peninsula Tokyo / The Prince Park Tower Tokyo / The Strings by InterContinental Tokyo /
retail outlet / Mail order house / Trading house, importer /
Distributor, wholesaler / Interior designer, decorator /
Architect office / Construction, housing manufacturer /
Hotel / Restaurant, cafe, bar / Florist, flower shop /
Manufacturer
TOKYO interior / Tokyo Midtown management / TOKYO TATEMONO RESORT / TOKYU
HANDS / Tokyu Homes / Tomorrowland / TOYOTA HOME / URBAN RESEARCH / Village
Vanguard / Watashi no Heya Living / WELCOME / WORLD / YOKOHAMA ROYAL PARK
HOTEL / 9h nine hours
Which objectives are you pursuing
in visiting the fair? (multiple answers)
Visitors by business categories
View / get to know
product variants
24.0%
Specialty retail store
Design studio
/ Interior designer,
decorator / Architect office
/ Construction
/ Housing manufacturer
49.1%
Achieve an overall
impression of the
market situation
22.4%
32.5%
Expand specialist
knowledge
Distributor / Wholesaler
/ Trading house / Importer
13.5%
Governmental agency
/ Association
/ Embassy / Others
13.2%
Large scale retail outlet
/ Mail order house
4.0%
3.0%
Department store
Hotel / Restaurant
/ Cafe / Bar
14.2%
Gift items
8.3%
Garments
Exchange experience
7.8%
Baby & kids
6.2%
Others
6.2%
6.2%
2.6%
N/A
29(Sat ) August – 1 (Tue) September 2015
18.2%
Home textiles
9.2%
Prepare purchasing
divisions
15
23.0%
Compare competitors
2.2%
0
33.4%
Tableware, kitchenware,
houseware
10.2%
Cultivate existing
business relations
35.5%
Building, interior material
20.1%
Conduct purchases
46.9%
Design & style
22.5%
View / get to know
innovations,
new developments
49.3%
Interior products
Furniture
30.6%
Initiate new
business relations
17.7%
Manufacturer
Which product range are you interested
in at the fair? (multiple answers)
30
0
8.8%
0.7%
N/A
25
17 – 19 (Thu – Sat) September 2015
25 – 27 (Wed – Fri) November 2015
Shanghai New International
Exhibition Centre
Tokyo Big Sight, West hall
Messe Frankfurt Fairground
50
0
25
50
12 – 15 (Tue – Fri) January 2016
12 – 16 (Fri – Tue) February 2016
07
For promotion
Effective strategies for added success!
The power of trade fairs is the ability to gather large pools of prospects from all over the world to convene in one place over a few days.
We encourage exhibitors to set clear targets of what they hope to achieve during the trade fair to maximise positive results.
□ Send
invitations to your prospects
Every year, half of all visitors indicated that their attendance at the fair was prompted by personalised invitations
from exhibitors.
Free admission tickets and stickers will be sent upon your
request. Send more free admission tickets to your customers. *No shipping fee.
Onsite support
□ Business
support desk
The organiser will set up a business support desk onsite to
offer efficient interpretation services, general advice and
assistance for international negotiations at no additional
charge.
*Photos are images.
Rental stand
Type A (tax excluded)
140,000
2 booths JPY 200,000
1 booth JPY
1 booth 2 booths
1 booth image (1-side open)
Floor carpet
9㎡
18㎡
Wooden wall panels (H 2.7m)
○
○
Wooden panel for sign
○
○
Fascia (Company name·
booth No. / Font: Arial)
○
○
Trash box
1
1
Halogen spotlights (100W)
3
6
Socket outlet (100V/1kW)
1
1
Electric wiring power &
electricity usage
1.3kW 1.6kW
*In case of excessive use, extra fee will be charged.
Booth cleaning (24 – 26 Nov.)
2 booths image (2-side open)
08
○
○
□ Welcoming
booth design
Be sure to maximise space when designing your booth to ensure visitors’
comfort. Have a table available to encourage visitors to sit and have
extended discussions.
If you are looking for easy way to arrange your booth, economical and
convenient rental stands are available upon request.
● Participation
fee (raw space only) + Rental stand
Below price is for one booth.
Participation fee
(raw space only)
JPY
Rental stand
(Type C)
324,000
JPY
(tax excluded)
Total
112,000
JPY
(tax excluded)
436,000
(tax excluded)
Inquiry on rental stand: HIROMEYA Co., Ltd.
1-6-1 Ginza Chuo-ku Tokyo 104-0061, Japan
Tel. +81-3-3563-0021 Fax. +81-3-3563-0076 E-mail. ifft-lifestyleliving@hiromeya.co.jp
Contact: Mr.Ochiai, Ms.Matsuyoshi
Type B (tax excluded)
Type C (tax excluded)
1 booth JPY
172,000
112,000
2 booths JPY 180,000
1 booth JPY
*Type B is available only for 1 booth.
1 booth 2 booths
1 booth
Floor carpet
9㎡
Floor carpet
9㎡
18㎡
○
○
○
Light box with louver
○
○
○
○
3
6
Trash box
1
3
Flourescent lamps 40W (for light box)
2
Socket outlet (100V/1kW)
1
electricity usage
electricity usage
1.0kW 1.3kW
○
○
1.5kW
○
2 booths image (2-side open)
09
Basic promotion
Free tools
Please make good use of the free promotional tools.
C
A
D
B
*images
A
Free admission ticket・sticker
Tips & success
Q1
B
VIP invitation card
C
Poster
D
Exhibitor search
Take advantage of our advertising and sponsorship package!
How can we promote our participation in the fair
to potential clients as much as possible before the fair?
Advertising on the IFFT/Interior Lifestyle Living website is some of your most
effective promotional tools. This digital tool provides prospects with new information 24/7.
1 Banner on the official fair website
Q2
What is the most effective way to approach all visitors at the fair?
Purchase the advertisement page on the official fair guide. This is the only printed tool which is distributed
during the fair. We also recommend the on-site advertisement pocket where you can place catalogues or
flyers at the entrance of the hall. Many visitors frequently take these materials for more information.
2 Advertisement on the official fair guide
3 On-site advertisement pocket
10
More promotion
Optional tools
Join our advertising & sponsorship package!
Pre-show opportunities
1 Banner on the official fair website
JPY
200,000 (tax excluded) / for 2 months
JPY
500,000 (tax excluded) / 1 year round
Attract more potential clients directly to your website by uploading your banner ads on the official fair website
which counts over 260,000 PV in 2 months before the fair!
The function to upload your banner is now available for a year through both IFFT/Interior Lifestyle Living (Nov) and
Interior Lifestyle Tokyo (June). This year-long promotional tool is sure to help generate more business opportunities!
NEW!
*images
On-site opportunities
Back cover
JPY
400,000 1/2 page
Inside back cover
JPY
330,000 1/4 page
JPY
250,000
1 page
JPY
125,000
JPY
75,000
(tax excluded)
Boost your market presence before, during
and after the fair!
Our official fair guide will be available before
the fair via our official fair website and
distributed to all visitors onsite at the venue.
3 On-site advertisement pocket
JPY
75,000 / pocket (tax excluded)
Capture more buyers’ attention by using this effective promotional tool!
Each entrance gate of the hall will have copies of the advertisement pocket with floor plan (booth layout map)
board. Every visitor must go along this board into the halls. You cannot miss this wonderful opportunity.
*This service is only available for the first six applicants at each entrance.
*images
NEW
Promotional package discount
To help ensure your business success and assist in your multifaceted promotional strategy for targeting
visitors, we offer a 10% discount on multiple orders of promotional tools. Select 2 items or more from our list
of popular and proven tools to promote your presence in the most effective way.
10%off
Effective promotional tools are sure to attract more of your target audience.
Plan ahead to take advantage of participating in the biggest interior & design trade fair in Japan!
How can we promote ourselves over extended periods of time?
To engage yourself in longer term promotion, we recommend using a combination of putting
a banner on the website and placing advertisements on the official fair guide. The digital and
printed tools cover wide range of promotional activities.
1 Banner on the official fair website for 2 months or 1 year round
Inquiry on promotion tools
For more information
▼
▼
Q3
promotion@japan.messefrankfurt.com
For the details, please refer to [Promotion guide] which will be sent after
application form is submitted.
11
This is NOT an application form. In order to let us know about your current exhibit plan, please fill out the following form.
Company information
Company
Dept.
Contact person □ Mr.
□ Ms.
Title
Address
Postal code
City
Country
Fax.
Tel. (Country code / Area code / Number)
Web.
E-mail.
Exhibit inquiry
Please check one of the followings □
□ We are planning to exhibit. (
Booth(s))
*JPY 324,000 (tax excluded) / 1 booth=9m² (W3m×D3m) *Application deadline is 24 July 2015.
□ We
are interested in exhibiting.
The decision will be made by____/____/____ (date). (
□ We
Booth(s))
are interested in visiting.
Our product categories include
□ Furniture
□ Lightings
□ Textiles
□ Interior
□ Tablewares
□ Kitchenwares
□ Housewares
□ Gift
□ Garments
□ Baby
□ Foods
□ Design
□ Others
business
& Kids items
(
)
& Beverages
materials & equipment
items
□ Machines & Instruments
Privacy policy
Your personal data may be used for the purpose of providing information on fairs/magazines and related services of the
Messe Frankfurt Group companies as well as on products and services provided by exhibitors and sponsors. We will
utilize your data for no other purposes. The personal information received will be kept under our strict control and
management.
Mesago Messe Frankfurt Corp.
IFFT/Interior Lifestyle Living Organiser’s Office
Shosankan 7F 1-3-2 Iidabashi
Chiyoda-ku Tokyo 102-0072, Japan
Tel. +81-3-3262-8443
Fax. +81-3-3262-8442
E-mail. info@ifft-interiorlifestyleliving.com
Web. www.ifft-interiorlifestyleliving.com
© Mesago Messe Frankfurt Corp. All rights reserved. No part of this brochure may be reproduced without the prior permission. Subject to change, as of January 2015. SAFARI inc. 1/2015/3500
Inquiry sheet

25 – 27 November 2015 - Messe Frankfurt Italia

Transcription

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