Exhibitor Prospectus

PCBC 2016
Exhibitor Prospectus
PCBC 2016
San Francisco
Moscone Center
June 22 & 23, 2016
Exhibit + Contact
Information
Ann Bivens
Director of Exhibits
800-956-7469 x326
ann@pcbc.com
“I saw 8
of the 10 top
builders walk
in the door in
the first 45
minutes.”
Wally Schwartz,
Director – Sales,
Builder Channel
Kohler Co.,
Kitchen & Bath
Americas
Reserve your space
now for PCBC 2016.
When great minds are
connected, smart ideas
emerge. And for over 50
years, PCBC has fostered
those connections like no
other homebuilding event.
Home to the nation’s largest
and most influential builders,
who come to see-and buyhousing’s latest product
innovations, PCBC provides
an unmatched venue for
business opportunity and
exchange.
Driven by rapid advances in
technology and engineering,
homes, neighborhoods and
cities are poised to become
smarter, higher performing
and more interconnected.
America’s leading builders
are searching today for the
product solutions of tomorrow.
And PCBC is where they
find them.
LBA MEMBERS:
PCBC is endorsed by
Leading Builders
of America (LBA)
Our ongoing partnership with
LBA brings teams of national
and regional buyers to attend
the show, meet with PCBC
exhibitors, and participate in
exclusive buyer programs.
Ashton Woods Homes
Perry Homes
Beazer Homes
Pulte Homes
Brookfield Residential
Ryland Homes
D.R. Horton
Shea Homes
David Weekley Homes
Standard Pacific
K. Hovnanian Home
Homes
KB Home
Taylor Morrison
Lennar
The Drees Companies
MDC
Toll Brothers
Meritage Homes
TRI Pointe Homes
MI Homes
Woodside Homes
“LBA buying teams
come to PCBC for
high-value programs
like the Key Buyers
Club and the
National Buyers
Circle. No other
show fosters the
buyer-seller
connection
better than PCBC
and we consider it
a key event on our
calendar.”
Sheryl Palmer,
President & CEO,
Taylor Morrison
Why Exhibit
at PCBC?
No homebuilding event has a higher
concentration of influential buyers.
PCBC attendees are large-volume
producers, senior-level decisionmakers, and serious about buying.
Combine that with PCBC’s buyers
programs and meeting scheduling
software, and you get the industry’s
most robust business exchange. It’s
why, for half a century, PCBC has set
the standard for quality connections
and networking.
KEY BUYERS CLUB
Now in its fifth year, the Key Buyers Club (KBC) is highly
regarded as one of the most effective business exchanges in
the industry. A VIP program for high-volume builders, KBC
facilitates private, pre-scheduled meetings between buyers and
sellers through the use of our meeting scheduling software. As
an exhibitor you’ll have the opportunity to request meeting time
with buyers prior to the show, thereby streamlining the
appointment process and putting your company–and your
products–in front of top buyers from the largest homebuilders
in the country. It’s all on the exhibit floor and at no
additional cost.
POP@PCBC
The Parade of Products (POP @ PCBC) is an awards program
designed to honor outstanding achievements in innovation
and new product development. POP @ PCBC is open to all
exhibitors, the entry process is easy and free, and winning
entries receive special recognition before, during and after
the show.
NATIONAL BUYERS CIRCLE
The National Buyers Circle (NBC) connects buyers from the 21
LBA member companies with representatives from top national
manufacturers. Now in its fourth year, NBC is held one day prior
to the opening of PCBC, and while it’s an invitation-only event,
the national buyers in attendance are given full access to PCBC
and remain active on the exhibit floor during both days of
the show.
Who Attends?
Demographics
PCBC draws the top decision-makers and leading thinkers from the largest
homebuilding companies in the nation. The show is attended by the most
prominent residential builders, developers, architects, building scientists,
lenders, investors, marketers and product manufacturers in the industry.
76%
of PCBC 2015
attendees
saw products
and services that
they planned to
purchase within
the next 6 months
89%
of PCBC attendees
recommends or has final
say on purchasing decisions
on building products
or services
for their
company
9/10
9 of the top 10
homebuilders in
the nation send
purchasing teams to
PCBC and actively
participate in
buyer programs
80%
of the
Builder 100
companies (West)
attended
PCBC 2015
ATTENDANCE BY
BUSINESS CLASSIFICATION
ARCHITECTS
9%
SUBCONTRATORS
SPECIALTY TRADE
14%
DEALER
DISTRIBUTORS
50%
13%
PROFESSIONAL
SPECIALITIES
14%
BUILDERS AND
DEVELOPERS
ATTENDANCE BY
PROFESSIONAL CLASSIFICATION
OWNER/PRESIDENT
C-LEVEL EXECUTIVE
DIRECTOR
MANAGER
SUPERVISOR
30%
OTHER
53%
17%
ATTENDANCE BY
COMPANY RESPONSIBILITY
EXECUTIVE MANAGEMENT
SALES & MARKETING
22%
FINANCE
29%
LAND ACQUISITION
5%
OPERATIONS
6%
3%
PRODUCT DESIGN
PURCHASING
CONSTRUCTION
OTHER
5%
5%
14%
11%
Reserve Your Space Today
PCBC 2016
San Francisco
Moscone Center
June 22-23, 2016
Exhibit Floor Hours
Wednesday, June 22:
9:30 am – 5:00 pm
Thursday, June 23:
9:30 am – 5:00 pm
Pricing
Exhibit space is
$38.50/SQ FT with a
100 SQ FT minimum.
Three simple
steps to become
an Exhibitor:
Your exhibit space rental includes
•
•
Step 1
•
View our Exhibit
Floor Map
•
Step 2
Review Our Policies:
•
•
Rules and Regultions
Terms and Payment
Step 3
Submit Application Opening October 20
•
•
•
•
•
•
Colored 8’ high draped back wall and 3’ high draped side rails
(for in-line and perimeter booths)
One 7” x 44” booth identification sign displaying your company
name and booth number (for in-line and perimeter booths)
Opportunity to request appointments with buyers prior to the
show through our Key Buyers Club program
Opportunity to participate in the PCBC Parade of Products (POP
@ PCBC) awards competition
Company and product listing in the official 2016 Show Guide and
Exhibitor Directory and on the PCBC website
Link to your company’s home page from our website
Complimentary Exhibits Pass for your builder clients
Exhibitor Online Service Kit
Complimentary badges for booth personnel. (Based on booth
size. Up to five badges for every 100 sq. ft. of exhibit space.)
Use of on-site Media Headquarters to distribute PR materials
For more
information,
contact:
Ann Bivens
Director of Exhibits
800-956-7469 x326
ann@pcbc.com
PCBC is sponsored by The California
Building Industry Association and endorsed
by Leading Builders of America. CBIA is a
statewide trade association representing
thousands of companies in the homebuilding
industry. LBA’s membership includes 21 of
the largest publicly and privately held
homebuilders in the nation.