2016 Sponsorship Guide

2016
Sponsorship
Guide
BASIC ELEMENTS
The “Basic Elements” below are included in all sponsorship
packages, except where noted
 Logo recognition on PCBC.com sponsor page
 Logo recognition in the PCBC Show Guide & Exhibit Directory
 First right of refusal for PCBC 2017
EXHIBIT FLOOR & SPECIAL EVENTS
KEY BUYERS CLUB $8,500
3 Available (2016 Exhibitors only)
Now in its fifth year, the Key Buyers Club (KBC) has become one of the most highly regarded business
exchanges in the industry. Located on the exhibit floor, the Key Buyers Club serves as home-base for
purchasing teams and provides them with a private meeting facility in which to conduct business.
When you sponsor this important buyer event, you’re getting your brand in front of purchasing teams
from high volume builders such as Lennar, Pulte, Beazer and more.
 Logo recognition on PCBC webpage promoting the
 Logo recognition on targeted Key Buyers Club
 Access to the Key Buyers Club lounge for company
 Logo recognition on interior and exterior Key Buyers Club signage
Key Buyers Club
representatives
emails to all prospective & pre-registered buyers
 Invitation for 4 key executives to attend lunch in the
Key Buyers Club lounge on Wednesday, June 22 &
Thursday, June 23
HIGH PERFORMANCE HOME THEATER $7,500
The High Performance Home Theater, with prime positioning on the PCBC exhibit floor, will feature
educational seminars, roundtables, and short product innovations that highlight emerging trends
including High Performance Walls (HPWs) and High Performance Attics (HPAs). The programs will be
open to all attendees and will not require a separate registration fee. This is a great opportunity for
manufacturers who want to be seen as a leader in meeting California’s goal of Zero Net Energy (ZNE)
by 2020.
 Logo displayed on overhead banners/ signage
inside the High Performance Home Theater
 Logo recognition on PCBC webpage promoting
the High Performance Home Theater
 Opportunity to submit proposal for programming in
the theater (pending approval by PCBC)
MEDIA HEADQUARTERS $7,500
EXCLUSIVE
Reach all PCBC registered media by sponsoring their home office for the show: the mezzanine bridge
in the South Lobby. The Media Headquarters is a dedicated, open walkway where the Media will pick
up their badges, conduct interviews, review media kits, access hosted food and beverage throughout
the day, meet with the PCBC public relations team, and file stories.
 Exclusive sponsorship of the Media Headquarters
 Logo recognition on glass railings of the Media
Headquarters
 Signage and logo recognition at the entrance to the
 Opportunity to provide custom logo coffee cups,
sleeves, and napkins
 Opportunity to distribute special giveaway (items
must be pre-approved by PCBC)
Media Headquarters
 Recognition as Media Headquarters Breakfast/Lunch
Sponsor
Ann Bivens, Director of Exhibits
(916) 340-3326
ann@pcbc.com
2
EDUCATIONAL EVENTS
LEADER-TO-LEADER FORUM $15,000 Partner / $30,000 Platinum
An invitation-only event, the Leader-to-Leader Forum is one of the industry’s most prominent
gatherings. Associate your company with this high-level idea exchange which attracts over 100 C-level
executives from the largest builders in America and helps advance the industry and shape the future
of housing. This event will be held June 20-21 2016, at the St. Regis Hotel.
Leader-to-Leader Forum—Partner ($15,000):
Leader-to-Leader Forum—Platinum ($30,000):
 Opportunity to send one senior executive as full
 Category exclusivity
 Opportunity to send three senior executives as
Forum participant
 Introduction of your company’s CEO/President at
the event
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Corporate recognition in Forum compendium
Logo recognition on all Forum event signage
Logo recognition on Forum title slides
Logo recognition on Leader to Leader section
of PCBC website
full Forum participants
 Opportunity for company CEO/president/EVP to
present on a panel or give a 15 min
TED style talk on a topic designed to
complement the Forum curriculum (PCBC’s
discretion)
 Three company executives may attend the
Leading Builders of America (LBA) Reception –
Hosted by Sheryl Palmer, President & CEO Taylor
Morrison
 Company logo on cover page of
Forum compendium
 Corporate recognition in Forum
compendium
 Logo recognition on all Forum event
signage
 Logo recognition on Forum title slides
 Logo recognition on Leader to Leader
section of PCBC website
PCBC CONFERENCE & KEYNOTE $9,500
Get in front of builders, developers, architects, designers, purchasing agents, lenders and more who
attend PCBC’s rich educational offerings. Focused on best-practice case studies and game-changing
ideas and innovation, PCBC’s education is led by a faculty of housing’s most respected thinkers and
practitioners. Conference & Keynote sponsorships include one Keynote Session and one Educational
Subject. Choose one each from the following sections:
Conference Track:
Conference Track Benefits:
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 Logo recognition on major signage for
Business/Operations
Capital
Design
Land
Marketing
Multifamily Trends
Conference Track
 Logo recognition on title slides displayed at Conference Track
 Logo recognition in the PCBC Show Guide & Exhibitor Directory in conjunction with
specified Conference Track
 Two 2-day Passport registrations for company representatives
 For exhibiting companies, designation as “sponsor” in the exhibitor listing in the PCBC
Show Guide & Exhibitor Directory
 Logo recognition on PCBC webpage relative to Conference Track
Morning Keynote Sessions:
Keynote Session Benefits:
 Wednesday, June 22
 Thursday, June 23
 Logo recognition on major signage relative to specified Keynote
 Logo recognition on title slides displayed at specified Keynote
 Logo recognition in the PCBC Show Guide & Exhibitor Directory in conjunction with the
specified Keynote
 Opportunity for branded giveaway for attendees of specified Keynote (item must be preapproved by PCBC Show Management)
 Logo recognition on PCBC webpage relative to specified Keynote
Ann Bivens, Director of Exhibits
(916) 340-3326
ann@pcbc.com
3
EDUCATIONAL EVENTS
THE VINE $5,000 Supporting / $10,000 Principal
In 2016 we're celebrating the 10th anniversary of The Vine! This is an opportunity to connect with
over 100 visionary thinkers who are passionate about community, placemaking and human-centered
design. In 2015, 97% of attendees said that The Vine provides them ideas and inspiration that they
rarely find anywhere else. By sponsoring, you’ll reach this influential audience in a rich, immersive and
emotionally resonant environment.
Supporting Sponsor:
Principal Sponsor:
 Two Vine registrations
 Category Exclusivity
 Two 2-day PCBC Passport registrations
 Four Vine registrations
 Two invitations to a small, private dinner non-hosted  Four 2-day PCBC Passport registrations
with Vine speakers and VIPs on Monday,
 Four invitations to a small, private, non-hosted dinner with Vine speakers and VIPs on
June 20, 2016
Monday, June 20, 2016
 Acknowledgement and thanks from program host
 Logo recognition on The Vine’s website with link to
 Acknowledgement and thanks from program host on two or more occasions throughout
 Logo recognition on onsite signage
 Logo recognition on onsite program slides
 One-page statement in onsite program book
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the day, with the opportunity to provide talking points of things you’d like highlighted
about your company
sponsor’s website
Logo recognition on The Vine’s website with link to sponsor’s website
Logo recognition on onsite signage
Logo recognition on onsite program slides
One-page statement in onsite program book
Opportunity to introduce one of the program speakers
Opportunity to distribute takeaway gift to attendees (item must be pre-approved by PCBC
Show Management)
 Full page, four-color ad in in the PCBC Show Guide & Exhibitor Directory
To view all Vine opportunities, click here
SALES RALLY $2,500
Reach homebuilding salespeople in this edgy, engaging and educational experience. Attendees learn
real-time, real-world tools and techniques that deliver proven results in today’s market. See below
Marketing Boot Camp for elements.
MARKETING BOOT CAMP $2,500
Be a part of this popular, high-energy workshop, where attendees will learn real-time, real-world tools
and techniques that deliver proven results in today’s market. At PCBC’s Marketing Boot Camp, home
builder marketers explain the secrets to better ROI and prospect conversion in today’s high stakes
world of marketing new homes.
 Designation as a Sales Rally OR Marketing Boot
Camp Sponsor with logo recognition on signage
 Two Sales Rally OR Marketing Book Camp
registrations for company representatives
 Logo recognition on the cover of the handout
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Logo recognition on title slides displayed at the front of event room
Opportunity for company to provide 3 looping slides for pre-event and breaks
Distribution of approved literature on a draped table in event room
Logo recognition on PCBC webpage promoting Sales Rally OR Marketing Boot Camp
booklet distributed to all participants (if applicable)
 Verbal recognition of your company’s senior
executive at the workshop
Ann Bivens, Director of Exhibits
(916) 340-3326
ann@pcbc.com
4
MARQUIS EVENTS
HALL OF FAME GALA
$25,000 Presenting Partner / $15,000 VIP Reception Partner
The Hall of Fame celebration, held Tuesday evening, June 21, 2016, is a black-tie (optional) social
event reuniting the most successful builders, architects, developers and real estate professionals in
the homebuilding industry, all gathered to honor incoming 2016 Hall of Fame Inductees. Other
sponsorship packages are also available for the Hall of Fame dinner and VIP Reception and range
from $3,000 to $10,000. For sponsorship details and more information, contact Terri Brunson at 916340-3340 or via email at tbrunson@mychf.org. Does not include Basic Elements.
Presenting Sponsor:
 Two tables of eight with preferred seating
 Sixteen tickets to VIP Reception
 Podium introduction of Hall of Fame scholarship
 Name or logo placement on gala signage
 Logo scroll on gala screens during event program
 Full page congratulatory message in Hall of Fame Program
recipients
GOLD NUGGET AWARDS $5,000 Gold / $2,500 Silver
Connect with top leaders at this prestigious event which recognizes those who improve our
communities through exceptional concepts in design, planning and development. Held on Thursday
evening, June 23, 2016, the Gold Nugget Awards is a gathering of the most successful builders,
developers, architects and land planners in the industry. Other sponsorship levels are also available
for the Gold Nugget Awards, including “Platinum”, “Bronze” and “Friend” and range from $750 to
$10,000. For sponsorship details or more information, contact Lisa Parrish at 800-658-2751 or via
email at lisa@pcbc.com. Does not include Basic Elements.
Gold Sponsor:
 30-second video to appear during Gold Nugget
Awards Ceremony and on Gold Nugget Website
 Ten reserved VIP ceremony tickets
 Reserved table for ten at the event
 Logo recognition on Gold Nugget Ceremony
Program and Finalists displays
 Logo recognition on goldnuggetawards.com
THE LEADING BUILDERS OF AMERICA RECEPTION $5,000
HOSTED BY SHERYL PALMER, CEO, TAYLOR MORRISON HOMES
(2016 Exhibitors Only)
The Leading Builders of American Reception is an invitation-only networking event that draws 150
select leaders from homebuilding. Attended by CEOs from Leading Builders of America, participants
from PCBC’s Leader-to-Leader Forum (one of the industry’s most prominent, high-level idea
exchanges attracting over 100 C-level executives from the largest builders in America) and leaders
form the California Building Industry Association, this is a rare opportunity to network and connect
with housing’s largest and most active builders.
Sponsor Benefits:
 Two (2) tickets to the Leading Builders of America
Reception
 Sponsor recognition from Chair during event
 Logo recognition on Leading Builders of America
Reception event signage
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Logo recognition on event invitations
Recognition in all pre-event promotional materials
Logo and link on PCBC.com
Logo recognition in the PCBC Show Guide & Exhibit
Directory
Ann Bivens, Director of Exhibits
(916) 340-3326
ann@pcbc.com
5
ADVERTISING & PROMOTION
ESCALATOR SIGNAGE $17,500
The escalators are the primary gateway to and from every feature at PCBC, from registration, to the
exhibit hall, to education rooms. Stay top of mind among PCBC attendees by securing this
opportunity which includes one bank of escalators (1 up and 1 down). Customize your message on 40
unique or repeating panels to be adhered to the escalator glass. Multiple options are available to
customize your message. Artwork must be pre-approved by PCBC.
CLICK HERE for more details on Escalator Signage and their locations
AISLE SIGNS $15,000
EXCLUSIVE
With this exclusive sponsorship, your company logo will be displayed on every aisle sign in the Exhibit
Hall. You supply the art, we’ll do the rest.
LANYARDS $12,500 (plus cost of lanyards)
EXCLUSIVE
Hang your company name and logo around the necks of all PCBC attendees. Print lanyards with your
company name or logo and PCBC will distribute them at all registration and badge holder locations.
Lanyard sponsor is responsible for a specified amount of stock and delivering to PCBC Show
Management in early June.
SHOW TOTE BAG $12,500 (plus cost of bags)
EXCLUSIVE
One of the most high-visibility sponsorships available, every PCBC attendee will receive a convention
bag when they arrive to pick up badges. These sponsor-provided bags should be reusable quality so
that attendees will want to carry them home and continue to use after the show. Bag sponsor is
responsible for a specified amount of stock and delivering to PCBC Show Management in early June.
Bags subject to pre-approval by PCBC Show Management.
REGISTRATION BADGE INSERT
$12,500 (plus cost of badge inserts) EXCLUSIVE
Add a special, pre-printed insert into every PCBC badge—use this card insert to drive traffic to your
booth for a special giveaway, promotion, celebrity appearance or other exciting announcement. We’ll
give you the dimensions for the insert (slightly taller than the PCBC badge for maximum visibility) and
you print and deliver to PCBC Show Management in early June. Insert artwork subject to pre-approval
by PCBC and limited to exhibiting companies.
Ann Bivens, Director of Exhibits
(916) 340-3326
ann@pcbc.com
6
ADVERTISING & PROMOTION
STAIR RISER PACKAGE $12,500
Prefer to be different with your message? The stair risers are your answer. Make your message
powerful and memorable with full-color advertising on the 57 risers that make up the staircase. The
investment you make provides incredible exposure and exclusivity, and the opportunity for
customization is endless. Contact us for ideas. Artwork must be pre-approved by PCBC.
CLICK HERE for more details on Stair Risers and their locations
CHARGING STATION LOUNGES $12,000
EXCLUSIVE
Everyone at PCBC keeps their eyes open for one common thing: a place to recharge their devices.
Attach your brand to all three of the horseshoe-shaped "lounges" in the South Hall lobby, across from
registration. PCBC will create signage at the entrance of these areas and 16’ x 9’ logo banners along
the back wall of your lounge, giving you maximum visibility as attendees travel to the upper lobby
from the Exhibit Floor.
BANNERS $10,000
One of the easiest and most visible extended marketing opportunities available, the 40’x10’ banners
guarantee exposure to key decision makers in the housing industry. You supply the art, we do the
rest. Benefits of Banner advertising include:
 A full-color prominent promotional banner
 Installation & dismantle of banner (includes all labor)
 Production of banner (you supply the art only)  Opportunity to keep banner after show (you are
responsible for return shipping charges)
CLICK HERE for more details on Banners and their locations
REGISTRATION COUNTERS $7,500
EXCLUSIVE
Reach all PCBC attendees, speakers, and guests who check-in at the South Hall lobby registration
area, a high-traffic, central location. Add your logo to the registration counters and be noticed by
attendees as soon as they arrive.
 Sponsor logo on registration counters
 Logo placement will be located on the “kick-panel” of every other counter
 Opportunity to provide ink pens with your logo for distribution in lobby
REGISTRATION EMAIL CONFIRMATION $6,500
Add your banner to every email confirmation to conference and exhibits registration. Your image,
which runs as the email footer, will go in two emails: 1) the initial email confirmation sent when
someone registers and 2) on a retention email sent one week before the show. Registration opens in
January so claim this sponsorship early to ensure the maximum amount of time for exposure. All ads
are subject to approval by PCBC Show Management, and you can supply one image for the initial
email and another for the retention email. Does not include Basic Elements.
Ann Bivens, Director of Exhibits
(916) 340-3326
ann@pcbc.com
7
ADVERTISING & PROMOTION
DIGITAL DISPLAY BOARD $3,000 one screen / $5,000 two screens
This is a perfect spot to advertise your company as PCBC attendees enter the show. One or two 29’6”
x 6’4”digital boards are available, running your ads on Wednesday and Thursday in the upper South
Hall lobby, for maximum visual impact. Use this space for static or video advertisement (non-audio) to
drive people to your booth, feed your social media, increase brand recognition, make product or
company announcements, and more. See the boards in action here: Video 1 / Video 2
MOBILE APP SPONSOR $4,000 EXCLUSIVE
Get your brand in front of attendees with the new PCBC Mobile App. The app will be promoted to all
registered attendees as their main tool for accessing show information including conference sessions,
schedules, speakers, exhibitors, floor maps and more. All users of the app will see your name and logo
as you are permanently displayed in 2 main areas of the app and linked to your website. Click here
for more details.
PRE-SHOW ATTENDEE MAILING LIST $1,000 (approx. 5,000+ records)
AVAILABLE TO 2016 EXHIBITORS ONLY
This list of approx. 5,000+ pre-registered attendees (as of May 17, 2016) is to be used for a one-time,
pre-show direct mail campaign. Lists will be available and emailed on May 19, 2016 and all lists must
be used by June 20, 2016. Every record contains attendee name, title, company name, address and
business classification if provided by the attendee in the registration process. No phone or email
addresses will be provided. Click here for more details and order form.
OFFICIAL SHOW GUIDE & EXHIBIT DIRECTORY ADS
$500-$5,500
Everyone needs the PCBC Show Guide & Exhibitor Directory to plan their time and navigate exhibits,
events and conference sessions. With several options available to become part of the PCBC Show
Guide & Exhibitor Directory, it’s an affordable way to be noticed and bring traffic to your booth. Does
not include Basic Elements.
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Enhanced Listing with Color Logo (for 2016 Exhibitors Only) .................................................. $500
Full Page/Full Color Ad ...........................................................................................................................$3,000
Inside Front or Back Cover Ad .............................................................................................................$4,000
Outside Back Cover Ad ...........................................................................................................................$5,000
Ann Bivens, Director of Exhibits
(916) 340-3326
ann@pcbc.com
8
PCBC 2016 SPONSORSHIP CONTRACT
June 22-23, 2016 | San Francisco
Please email a copy of the signed contract to: ATTENTION ANN BIVENS @ ann@pcbc.com
COMPANY INFORMATION
COMPANY NAME ______________________________________________________________________________ PHONE ________________________________________
MAILING ADDRESS _____________________________________________________________________________________________________________________________
CITY ________________________________________________________________________________________ STATE __________________ ZIP ______________________
CONTACT NAME ________________________________________________________ CONTACT EMAIL ____________________________________________________
CONTACT PHONE _______________________________________________________ MOBILE ______________________________________________________________
EDUCATIONAL EVENTS
ADVERTISING & PROMOTION
The Leader-to-Leader Forum—Partner
$15,000
$________
Escalator Signage
$17,500
$________
The Leader-to-Leader Forum—Platinum
$30,000
$________
Aisle Signs
$15,000
SOLD
$9,500
$________
Lanyards
$12,500
SOLD
Keynote Choice (Select One)
Show Tote Bag
$12,500
$________
 Wednesday Keynote
Registration Badge Insert
$12,500
$________
The PCBC Conference
 Thursday Keynote
Stair Riser Package
$12,500
$________
Conference Track Choice (Select One)
Charging Station Lounges
$12,000
SOLD
 Business/Operations
Banners
$10,000
$________
 Capital
Registration Counters
 Design
Registration Email Confirmation
$6,500
$________
 Land
Digital Display Board (two screens)
$5,000
$________
 Marketing
Digital Display Board (one screen)
$3,000
$________
$7,500
SOLD
Mobile App Sponsor
$4,000
$________
$10,000
$________
Pre-Show Attendee Mail List (2016 Exhibitors only)
$1,000
$________
The Vine Supporting Sponsor
$5,000
$________
Official Show Guide & Exhibit Directory Ads
Sales Rally
$2,500 $________
Enhanced Listing with Color Logo
$500
$________
Marketing Boot Camp
$2,500 $________
Full Page/Full Color Ad
$3,000
$________
Inside Front or Back Cover Ad
$4,000
$________
Outside Back Cover Ad
$5,000
$________
 Multifamily Trends
The Vine Principal Sponsor
EXHIBIT FLOOR & SPECIAL EVENTS
Key Buyers Club
$8,500
$________
High Performance Home Theater
$7,500
$________
Media Headquarters
$7,500
$________
TOTAL SPONSORSHIP COST
$_______
Upon signing this contract, Sponsoring Company agrees to the
Sponsorship Package for PCBC 2016. To secure this package, this
MARQUIS EVENTS
Leading Builders of America Reception
$5,000
$________
Hall of Fame Presenting Partner
$25,000
$________
Hall of Fame VIP Reception Partner
$15,000
$________
Gold Nugget Awards Gold Sponsor
$5,000
$________
Gold Nugget Awards Silver Sponsor
$2,500
$________
contract must be signed and returned to PCBC Show Management.
PCBC will fulfill all elements outlined above once agreement has been
signed and full payment has been received. The contract may not be
cancelled and no refunds will be issued.
AUTHORIZED REPRESENTATIVE
SIGNATURE ____________________________________________________________
DATE ___________________________________________________________________
PRINT NAME __________________________________________________________
TITLE ___________________________________________________________________
Ann Bivens, Director of Exhibits, (916) 340-3326, ann@pcbc.com