the great wall of the world - Great Wall Motors Company Limited

GREAT
THE GREAT WALL OF THE WORLD
www.gwm-global.com
September 2013
NEWS
VOL
75
CONTENTS
09/2013 VOL.75
THE GREAT WALL OF THE WORLD
15
19
Editor-in-Chief :
Xu Huanzhi
Executive Editor :
Roger
Editor :
Oliameng / Lydia Yang
Art Director :
Li Xinkai
21
Art Editor :
Jia Mang
Voice of China
03 Wan Gang: New energy vehicles
should take the road of independent
development
07
Company News
07 GWM shows up at Johannesburg
Int'l Motor Show
11 Haval Team crowned in CGR
15 GWM establishes united auto steel
laboratory with Baosteel
16 GWM marches forwards on
the road of overseas services
Updates of
Benchmark Brands
17 FAW-Volkswagen
Shanghai GM
Distributor Dynamic
19 Great Wall M4 shows up in Russia
11
21 GWM competes in Rally Russia 2013
After - Sales Service
23 Upgrade services to boost brand
--GWM overseas distributor
after-sales service campaign in the
first half of 2013
Chinese Culture
25 Guilin’s Landscape, the Best under the
Heaven
Interview
29 Overview of GWM Technology Center
33 Bryan: Confidence Makes Dream
Come True
September 2013
VOICE OF CHINA
The Great Wall Motors E-Magazine
永久主题：中国汽车产业可持续发展
Wan Gang: New energy vehicles
should take the road of independent
development
perpetual Theme:Sustainable Development
of Chinese Automotive Industry
International Forum (TEDA)
on Chinese Automotive Industry Development
中国汽车产业发展（泰达）国际论坛
Annual Theme: Responsibility and Future
Mr. Wan Gang,
— Vice Chairman of CPPCC and the
Minister of MOST
年度主题：责任与未来
September 6 to 8, 2013, Tianjin, China
The International Forum (TEDA) on
permanent subject of the forum. It is
which finds the same development point
Chinese Automotive Industry
emission limitation measures. The
exactly the sustainable development of
the maturation of electric vehicles. On
as our traditional vehicles.
attitude to construction of supporting
Development took place at Tianjin
Chinese government has sent the clear
the auto industry---a key issue we should
this basis, Beijing will continue
facilities. We need to resolve these
Binhai New Area from 6 to 8,September.
signal of supporting energy conservation
actively deal with and spare no efforts to
expanding the pilot scope in the near
We are still confronted with severe
problems as soon as possible.
Under the theme of "Responsibility and
and new energy vehicles in the hope that
address.
future, will input at least 100 electric
challenges in the face of future
enterprises and much attention from the
vehicles in four sections of TrusPark as
responsibility.
China's auto industry bears the
capital market is expected.
well as nine institutions of higher
responsibilities of improving economy,
Future", the forum brought together over
700 industrial elitists including over 30
The auto dream of the new generation of
leaders of state ministries and
Chinese is also the auto dream of the
education including Beijing Institute of
First, need of sustainable development:
expanding employment, fueling domestic
commissions, over 200 corporate
Third, trend of changes in market
world. Facing the increasingly severe
Technology, intensify charging network
dust-haze has enlightened us, requiring
demand and optimizing the industrial
executives and over 70 authoritative
demands: despite a small share, the
energy and environment crisis, major
construction according to the market
that all industries should adjust their
structure, and shoulders the important
experts and scholars to share the annual
marketing expectation of new energy
auto producing countries and
mechanism, work with leading
structures, accomplish low and zero
mission of building a future-oriented
auto feast and seek the future
vehicles is growing rapidly. The year
multinationals in the world have made
enterprises in the traditional leasing
emission through innovative
green transportation system and
development of the auto industry.
before last, volunteers were recruited
all-out efforts to combine their years of
industry, establish traditional leasing
development, open up a road of green,
achieving sustainable development. We
online for the demonstrative operation of
research findings with industrial
channels, expand electric vehicle leasing,
low-carbon and sustainable development,
should see huge opportunities come with
At the forum, Wan Gang, Vice Chairman
BMW Mini electric vehicles, over 10,000
incubation and market demands, thus
striving to gradually perfect
and shake off high dependence on fossil
challenges. The new energy vehicle field
of the CPPCC National Committee and
applicants were attracted. In Shenzhen,
bringing electric vehicle development
infrastructural network in the coming
energy as soon as possible.
is in the incubation period both at home
Minister of science and technology,
people would rather await leased electric
into a stage of full acceleration.
three years.
and abroad, but the technical gap is
delivered a speech entitled "New Energy
vehicles. 800 leased electric vehicles were
narrow. With solid technical and
Second, the Chinese auto market has
popular with drivers and passengers
These facts show that energy
industrial foundations, as well as
Vehicles Should Take the Road of
Looking into plans of major
entered a stage of micro growth and
Independent Development".
likewise in the suburbs of Beijing. It has
multinational automakers, we can
conservation, environmental protection
market competition has become
prominent advantages in cost, resources,
been over 100 days since the launch of
and eco-civilization is striking deep roots
market and system, it is easier for us to
discover that they have all listed China
increasingly fierce, if we are still keen on
Mr. Wan said, the forum is themed
time-based leasing in TrusPark, showing
as their recent target market for
in people's hearts, the values of the auto
investing in large-horsepower and
form competitive edge and open up a
"Responsibility and Future", how to
electric vehicles leased by time can fully
popularization besides intensifying
market are shifting to benefiting new
high-energy-consumption products,
road of independent development.
harmonize the auto industry with
meet travel need, and the leasing rate
popularization at home. Thus, it is
energy vehicles. Of course, there is still
despite some short-term effects,
society, environment and eco-civilization
was maintained at 100 percent. Through
foreseeable that China will become the
some resistance to electric vehicle
development will be unsustainable in the
http://auto.ifeng.com/fangtan/20130907/1
is a thought-provoking subject for every
demonstration, customers summarized
most important and competitive market
development, which is reflected in
face of scarcity of oil resources, rise in
000591.shtml
auto practitioner as well as the
demands and suggested constructing
for foreign electric vehicles in the future,
technological improvement, pessimism
environmental requirements and carbon
charging posts, which are conducive to
about market outlook, and negative
China’s Largest SUV and Pickup Manufacturer 03 / 04
September 2013
NEW MODELS PROMOTION
The Great Wall Motors E-Magazine
3H High-Rigidity Body
6MT Transmission
Trip Computer Integrated
Information Display :
Great Wall H3 upgrade
Great Wall H3 Upgrade (2013 Year Model) — The new shape and interior decoration lead the
fashion trend of professional SUV. With the long list of equipments such as non-bearing body
structure chassis, 4G63T Turbocharged engine, 6 MT transmission, ABS+EBD (Bosch 9.0
Version), electric 4WD, differential, cruise control system, it brings you perfect driving enjoyment.
Choose Great Wall H3 Upgrade, trust professionalism, and enjoy calmness.
With more rotary speed output options
and smoother gear shifts, it will make
your car more fuel efficient.
Compass, altitude, atmospheric
pressure, seatbelt tip, front
passenger airbag tip, digital display
of the current gear, and smart tip of
appropriate shift time by trip
computer keep the car in best
conditions all the time.
TPMS (Tire Pressure
Monitoring System)
Global leading ABS+EBD
(Bosch 9.0 Version)
Blue-black Interior :
Non-Bearing Body Structure:
Ultra-large space and totally new interior makes the
perfect comfortable driving and riding space; the luxury
equipments such as DVD, Power Sunroof and 6-way
electrically adjustable leather driver seat bring the driver
supreme experience.
Professional profiles, rigid body, double-zone security concept,
front and rear strengthened anti-collision beam bring excellent
distortion resistance ability to the body, deliver exceptional off
road performance and offer you 360 degree all round safety
protection, thus enabling you to enjoy the driving fun all the way.
Vehicle
Highlights:
Mitsubishi 4G63T
Gasoline Engine :
Mitsubishi 4G63T (2.0T)
Gasoline Engine adopts turbo
charging technology with Max
Power 140KW and Max
Torque 250N.m.
China’s Largest SUV and Pickup Manufacturer 05 / 06
September 2013
AUTO SHOW
The Great Wall Motors E-Magazine
Models and Vehicles Show
before the Press Conference
GWM shows up at Johannesburg Int'l Motor Show
From October 16 to 27, 2013, Johannesburg Int'l Motor Show will take place at Nasrec Expo
Centre. As the largest motor show in South Africa and the whole of Africa, the show will attract
dozens of renowned automakers from the world like Toyota, Hyundai, Benz and Jaguar, with a
total exhibition area of 85,000 square meters.
Also present will be some Chinese mainstream auto brands. As the largest China pickup and SUV
automaker, GWM will show up with a strong lineup of nine models and two power systems.
Several models appear and will be launched in SA
GWM's booth will be in Hall 7 with an
include models like Great WallC10, Great
such as dual-temperature air
exhibition area of 975 square meters, the
Wall H5, and Wingle 5.
conditioning and rear-row flat flow, as
hall will bring together brands like
well as keyless entry and start system.
Hyundai and GM. At the show, GWM
Continuing M series' precise position as a
According to sources, Great Wall SUV
shall put on display three SUVs, three
"mini SUV", Great Wall M4 has achieved
has retained the Chinese SUV sales title
passenger cars, two pickups and a
monthly sales of over 10,000 units for
for ten straight years. Since its launch in
racecar, including Great Wall M4, Great
straight months. Besides the solid and cool
2011, Great Wall SUV has achieved
Wall H5, Great Wall H6, Great Wall
exterior, the sporty black interior, as well
cumulative sales of over 270,000 units,
C30, Great Wall C20R, Great Wall C50,
as internal and external visual sensory
ranked top in monthly sales and
Wingle 5, Wingle 6 and Dakar Racecar.
design such as luxurious seats, it enjoys
outperformed joint venture brands like
Also on show there will be two power
overwhelming advantage over other
CRV and Tiguan many times.
systems --gasoline engine GW4C20 and
common hatchbacks in terms of
diesel engine GW4D20.
cross-country performance. With a ground
The appearance and the future launch of
clearance of 185mm, it features 250mm
the new models in South Africa will
According to Tony, chairman of GWM
giant tires, 16-inch hubs and
enrich local products and entries of C30
South Africa, following the show, models
four-wheel-drive system. It has the
and C50 will inject new vitality into the
like Great Wall M4, Great Wall H6 Great
features of SUV and a nimble body as well．
South African car market to offer more
Wall C50 will be launched in South Africa.
choices to local consumers.
Great Wall H6, another key model of
GWM's products sold now in South Africa
GWM, has an ultra long wheelbase of
cover SUV, pickup and passenger cars and
2,680mm. It features humanized design
China’s Largest SUV and Pickup Manufacturer 07 / 08
September 2013
AUTO SHOW
The Great Wall Motors E-Magazine
The Representative
from GWM is Giving a Speech
on the Press Conference
GWM takes roots in South Africa after seven years' efforts.
Since the first export in 1998, GWM has
Africa's terminal sales stood at 618,677
launch of five models after the show will
ranked top among Chinese automakers in
units, up about 7.9 percent year on year,
boost GWM's sales and future development
terms of exports for consecutive years; it
and GWM contributed 7,793 units, up
in South Africa. GWM's overall sales in the
has exported products to regions like
14.99 percent year on year, ranking 13th on
second half of 2013 are expected to exceed
Europe, Australia, Africa, Central and
the list including big names like Toyota and
5,000 units.
South America and the Middle East, of
Volkswagen. To sharpen its product
which Russia, Australia, South Africa,
competitiveness in South Africa, GWM is
Also, GWM will make use of the show to
Chile and Algeria have become its key
working actively on network construction,
enhance its brand influence and image,
export destinations. In 2012, GWM
too. To date, GWM has established 78
boost distributors' confidence, expand its
exported 96,000 units.
specialty stores in South Africa.
market share, further develop the South
African market and shore up its market
Since entering the South African market in
GWM's appearance at the show with a
position in a bid to move into the top 10 in
2007, GWM has kept ahead of other
strong lineup of nine models and two power
South Africa.
Chinese auto brands in terms of terminal
systems will show its great attention about
sales and market inventory. In 2012, South
the South African market. The successive
Forge brand with the concept of focus, dedication and specialization
The Press Conference
Since entering South Africa, GWM has
recognition of GWM brand. Additionally,
overseas development. South Africa is an
enjoyed a good reputation in the market.
GWM is losing no time in ERP and EPC
important strategic market of GWM in
system construction, thereby enhancing
Africa as well as GWM's foundation for
GWM offers consumers professional
its after-sales service quality and terminal
shoring up its market role in the market.
products and services through professional
sales. Also, video guidance and after-sales
GWM's appearance at Johannesburg Int'l
technologies and talents, meets customer
trainings for distributors have further
Motor Show with the brand concept of
demands, benefits customers to the full,
boosted the terminal competitiveness of
"focus, dedication and specialization" will
and constantly surprises customers. The
GWM brand.
play a significant role in boosting its
models exhibited at the show will not only
terminal sales, expanding its market
enrich GWM's model system in South
Marching towards the African market is
share and deepening African consumers'
Africa, but also offer local consumers a
always the important direction of GWM's
recognition of the GWM brand.
wide range of choices.
For years, GWM has been conducting fine
Unveiling Great Wall M4
and specialized operations in South Africa.
It is the persistence that has led to the
steady development of GWM. According to
its staged market strategy, GWM will
drive the African regional market with
South Africa as the center and
demonstrate GWM’s brand with overall
image. Enriching product system and
using the show to enhance brand influence
will further deepen local consumers'
China’s Largest SUV and Pickup Manufacturer 09 / 10
CGR
Alxa Ejin
Banner
Jiuquan
Duguitala
Dunhuang
Alxa Right
Banner
Hohhot
Beijing
Alxa Left
Banner
Haval Team crowned in CGR
On September 29, the 1st China Grand Rally (CGR) ended in Dunhuang, Gansu
Province. With a total distance of nearly 10,000 kilometers, the rally runs for 16 days,
covering eight provinces, municipalities and autonomous regions including Beijing,
Hebei, Shaanxi, Inner Mongolia, Gansu, Qinghai and Xinjiang, crossing China’s four
major deserts. It tops the list of Chinese rallies in terms of scale, difficulty and level, and
can be compared to the Dakar Rally in terms of difficulty. Over 100 pairs and over 300
racecars across the world got together to challenge their limits in extreme natural
conditions. Haval Team led all the way and eventually claimed the car title and the team
title, showing the super strength of the international team.
Haval Team
China Grand Rally 2013
Overall Standings (Top 10)
No.
108
107
111
102
103
106
172
109
119
105
Club
Brand
Model
Haval Team
Haval
Sandrail
Giti Tire Team
Nissan
Navara
East Racing Team
Nissan
Pathfinder
Panda Team
Mitsubishi
Sandrail
Zhengzhou Nissan Fan Team
Zhengzhou Nissan Nissan pickup
Zhengzhou Nissan Fan Team
Zhengzhou Nissan Nissan pickup
Inner Mongolia Xibei Wolf Racing Club
Nissan
Patrol Y60
Tianhe Buggy Team
Guowei Buggy
5502
Dynavolt New Energy Team
Mitsubishi
V78
Foton East Team
Foton
Pathfinder
Category
T1.2
T1.1
T1.1
T1.1
T1.1
T1.1
T1.1
Club Cup
Manufacture Cup
T1 (Diesel)
Y
2
Y
4
3
T1(Gasoline)
T1(Gasoline)
Y
5
6
7
Open
T1.2
T1.2
Standings
1
8
Y
9
ultimate Diesel
10
China’s Largest SUV and Pickup Manufacturer 11 / 12
CGR
Dakar-based Haval Team soared in the
logistics teams in the warm-up for the
improvement. In the future, Haval will
rally and kept ahead from the very
2014 Dakar Rally is the biggest harvest
continue improving itself in international
beginning. Throughout the rally, the
in addition to results.
rallies to build China’s own auto brand,”
team not only operated in good
Key team members
Zhou Yong soars
he said.
conditions, but also showed its
Looking to the 2014 Dakar Rally, Dong
tremendous strength, standardized
said Haval Team has been trying to make
The 16-day rally has wound up in
operation mode and great courage as a
improvement despite mounting difficulty.
Dunhuang. Haval Team with
top international team.
“Maybe everyone is expecting the team to
outstanding performance in the rally is
achieve better results, but the
about to brace itself for the 2014 Dakar
At the finishing line, Dong Ming,
competition will be fiercer in the 2014
Rally. Next, the two racecars will be
commander-in-chief of Haval Team,
Dakar Rally. As it is a farewell rally for
shipped to France for the final sprint and
granted an interview. For him, Haval
Argentina, the organizer has made great
adjustment. The team will head to South
Team demonstrated its strong combat
improvements and changes in terms of
America again in late December 2013 to
competitiveness and its results are
route setting and team form. After four
showcase the strength of Chinese auto
obvious to all. The outstanding
years of competition in the Dakar Rally,
brands on the world stage of Dakar for
performance of two racecars and its
Haval Team will make greater
the fifth time.
Carlos Sousa on
the departure platform
Competition
Flying gravels
Background:
CGR is an international auto and
motorcycle rally with a long route,
high difficulty and large scale.
With national independent
intellectual property right, it is a
Level 1 FIA rally as well as the
world’s toughest and China’s
longest of its kind. Organized by
the Automobile and Motorcycling
Administrative Center of the
General Administration of Sport
and CCTV, the 1st CGR runs 16
days from September 15 to 29,
2013 and covers nearly 10,000
kilometers including 12 special
stages measuring 4,000
Highlights of Haval
kilometers in total.
China’s Largest SUV and Pickup Manufacturer 13 / 14
September 2013
COMPANY NEWS
The Great Wall Motors E-Magazine
advancing the application of advanced
From September 3 to 15, 2013, an overseas
high-strength steel and lightweight auto
standardize overseas distributors'
"zero repair" is constantly striking deep
distributor training themed "joining hands
technologies, developing and applying
after-sales service work, and conducted
roots in the mind of consumers and relevant
for future" took place at GWM's
advanced auto manufacturing technologies.
more specialized service management.
service providers, and the focus of
headquarters. GWM's distributor
At the ceremony, Mr. Wei thanked Baosteel
The launch of GWM's ERP system this year
repair to passive repair. GWM has made
Russia, Ukraine and Chile attended the
for its support to GWM over the years, hoped
has accomplished the full informatization of
beneficial attempts and changes, too. Since
training covering GWM's all series of
for technical support from Baosteel in terms
GWM's overseas parts ordering process,
2010, GWM has regularly organized service
products and after-sales service
of high-strength auto steel, lightweight,
and saved the time of parts turnover from
experience activities in different countries
management.
suppliers to the manufacturer and to
every year. GWM sent invitations to local
safety and anticorrosion, and undertook to
GWM establishes united auto steel
laboratory with Baosteel
attach greater importance to long-term
overseas distributors, thus increasing the
terminal customers in ways such as
Over five years, GWM has given five
cooperation with Baosteel in the future.
one-time fill rate of parts; meanwhile, GWM
telephone, text message, e-mail and
large-scale centralized trainings and over 20
has established a separate overseas parts
advertising, made free checks and offered
specialized trainings to over 80 distributors
The core of competition among machinery
transit storage in Tianjin to satisfy the
parts and working hour discounts. Some
worldwide, with the participation of over
manufacturers in the future is supply chain
ever-growing overseas demand for parts.
overseas distributors even presented VIP
150 trainees. Overseas after-sales trainings
competition, said Mr. Dai, pledging that
Also, GWM has established central parts
gold card services to terminal customers so
have become one of the ways of GWM and
Baosteel will concentrate technical
storages in key sales markets like Russia,
that they could enjoy better appointed
its overseas distributors to jointly improve
advantage on advancing R & D cooperation
South Africa, Chile and GCC, thus boosting
maintenance services, thereby making
after-sales services. Besides, to enhance
with GWM in new materials, new processes,
the timeliness rate of overseas parts supply
services more specialized.
overseas service satisfaction in an all-round
and effectively ensuring consumers'
demand for parts.
( Journalist：Bourne Li ) On September 6,
several new models, like Haval H8 and
new technologies and new models. Baosteel
the opening ceremony of the united auto
Haval H2 etc. With the establishment of the
manner, GWM has implemented a series of
will also offer GWM "package" services such
steel laboratory of GWM and Baosteel took
laboratory, the two sides will soon launch
plans for improving overseas after-sales
as steel purchase, processing and
place in Baoding, China. The laboratory will
technical cooperation in third-generation
services.
distribution, information service, thus
carry out technical and test projects involved
high-strength steel plate development and
achieving win-win, he added.
in the lightweight process of GWM's
application, generic technology development
passenger vehicles, as well as the application
and application, etc.
verification and evaluation of Baosteel's new
after-sales services is shifting from active
representatives from 30 countries like
Compared to European, American,
Japanese and Korean automakers, Chinese
With the constant perfection of the network
independent automakers have just started
system, GWM's overseas distributors and
in terms of overseas after-sales services and
Compared to domestic modes of after-sales
terminal customers can download access
remain far behind in service mode, terminal
service management, Chinese automakers
According to some sources, as China's largest
maintenance materials and training videos
control and service professionalism.
are relatively weak in service control and
and most modern steel conglomerate,
from its after-sales service information site
However, it is believed that GWM will keep
constraint in overseas markets. Also,
in real time. Distributing and sharing
pace with advanced enterprises in terms of
materials and new types of steel. GWM
It is learned that the laboratory will be set at
Baosteel enjoys a share of over 50 percent in
Chairman Wei Jianjun and Baosteel
GWM and Baosteel. Each side will assign
various countries' differences in laws and
the auto steel plate. With tremendous
after-sales service resources via the Internet
overseas after-sales services with the
General Manager Dai Zhihao were present.
technical staff to establish a technical
regulations, religious ideas and humanistic
strength in early intervention in new
has become an effective tool to remove the
gradual maturation of China's auto
committee to carry out the work. By
environment have also presented barriers to
models, material selection and
restrictions of territory and time difference.
industry. As the famous Chinese saying
According to sources, the two sides have
rationally allocating talents and test capacity
after-sales service management and
trial-manufacturing material supply,
Also, GWM has established its own
goes, "A long journey begins with one step",
carried out cooperation in a wide range of
resources, the two sides will jointly
monitoring. To enhance terminal service
Baosteel has become a major auto sheet
overseas technical support training team
Chinese independent automakers will walk
fields such as application of EVI technology,
accumulate and share data and application
control, GWM has given overall
supplier for a host of automakers like
specialized in overseas after-sales service
better and better on the road of overseas
ultra-high-strength steel technology, hot
parameters of auto steel, thereby giving full
consideration to various aspects such as
Volkswagen and Benz.
support and training, thereby enhancing its
after-sales services as long as they bear
stamping technology and new materials of
play to respective technical advantage,
parts plan submission, worked out a
Executive Editor:Roger
overseas after-sales services.
customers in mind and keep surprising
complete set of rating plans for overseas
after-sales services to constrain and
customers.
In the overseas auto industry, the concept of
Executive Editor:Roger
GWM marches forwards on the road of
overseas services
( Journalist： Jane ) Though China has become the world's largest auto market, Chinese auto
brands remain uncompetitive in terms of export. In 2012, China's auto exports accounted for
only 5 percent of China's auto output. China's auto exports have declined year on year since
May 2013, registering the first-time year-on-year fall since export was restored in 2008. How
to change overseas consumers' negative impression that Chinese auto brands are inferior and
cheap with poor services has become an urgent problem pressing for solution by the vast
majority of Chinese automakers. Starting from service satisfaction has become an important
strategy of a growing number of automakers for overseas operations.
China’s Largest SUV and Pickup Manufacturer 15 / 16
September 2013
UPDATES OF
BENCHMARK BRANDS
The Great Wall Motors E-Magazine
China. Land of quattro
WE ARE YOUNG
consumer applying at a 4S store nearby may
participate in the activity.
In August, the "first movement" of Chevrolet
( Journalist:Wendy ) With the constant
"The Voice of China Music Season" was
innovation in promotional modes of
played at showrooms of Chevrolet's Hebei
automakers, promotional activities have
distributors. Road shows were staged in
become extensive and sustained, have been
September, and the theme music festival in
more accurate in target group selection and
October opened a door to the kingdom of
have been closer to current affairs. While
dreams for music lovers. To qualify for the
enlarging and deepening marketing,
music season and have a chance to gain direct
automakers are seeking for refining. Thus,
Press conference
FAW-Volkswagen
On July 31, FAW-Volkswagen Audi "China.
long-term and effective biodiversity
Land of quattro" journey of natural duty
protection of the Basum Lake; providing
kicked off in Nyingchi, Tibet. In a span of
Audi Q7 2014 representing Audi's
three days, volunteers and "Biodiversity
pioneering spirit to TBIS to help it work
Image Survey to Tibet" (TBIS) drove Audi
more smoothly in geographically and
cars from Nyingchi to Lhasa to discover
climatically complex Tibetan areas; and
Tibet's unique biodiversity on the way.
building "Audi Matsutake Ecological
Protection Base" to provide local villagers
In the journey, FAW-Volkswagen Audi
with matsutake picking and processing
completed a series of moves for natural
technologies.
As one of the key models for the route,
Quattro" along the beautiful Basum Lake;
since its launch in China in 2006, Audi Q7
building signs directing the route and
has achieved cumulative sales of over
including rich information of species around,
70,000 units as the best-selling imported
to create a publicity platform for the
Audi model.
Matsutake picking
lead in the high-grade AWD market. The
practitioner of natural ecological protection:
Audi Q7 has not only demonstrated the
environmental and pioneering spirit
it does not only firmly practice the strategy
motility, comfort, versatility and top quality
demonstrated in the activity has found an
of overall efficiency, but also offer consumers
of SUV, but also shown the tough
echo in consumers' hearts.
the most energy-conserving products in the
environmental spirit of loving nature, facing
high-grade market; it has delivered "Audi
up to difficulties and rising to challenges.
green driving; has worked with several
quattro" has offered more consumers a deep
natural protection agencies and taken an
understanding of the outstanding
active part in social welfare undertakings
performance of AWD technology of Audi
like afforestation, desert greening and
quattro® and further consolidated Audi's
brand concept of "Love My Love", encouraging
Party, domestic famous musicians and bands
China Music Season" in Hebei and Henan
young people with music dreams to
will be invited to present an audio-visual feast
was officially launched. Delivered by
participate and sing.
to the audience. And the constants previously
standing out in the qualifying round will also
in Henan and Hebei, the activity was
Chevrolet "The Voice of China Music Season"
stand a chance of sharing the stage with
crossover cooperation between an auto brand
will run from August to October, involving a
famous bands and vocalists in the party.
and the music field. As the exclusive
music festival in August, a road music show
automobile strategic partner for Season 2 of
in September, a theme music festival in
In the activity, apart from “Dream
"The Voice of China", Chevrolet brought the
October and a Music Party which may be
Upgrading", Chevrolet has prepared valuable
passion for love to Henan and Hebei with the
called the "quartet" of music dreams. Any
and practical gifts.
The audience cheers and applauds
A constant sings affectionately
Laying the foundation for the route sign
biodiversity protection. In these practices,
As a marketing strategy, "China. Land of
On August 8, 2013, Chevrolet "The Voice of
Hip-hop show
FAW-Volkswagen Audi has always been a
consecutive years to promote the concept of
channel and show your voice. In the Music
Chevrolet Hebei & Henan marketing center
Analysis
Green Driving Training Camp" for
need only to apply via the above-mentioned
significant promotional activities.
ecological protection: opening up a
professional hiking route--"Audi Land of
access to the Music Party in late October, you
we have seen more fresh, impressive and
Departure
Analysis
"The Voice of China" is currently China's
and in tune with music; on the other hand,
hottest professional music show. As the
the music communication offers the young
strategic partner for Season 2 of "The Voice
generation a stage to show themselves and
of China", Chevrolet has not only conducted
deepens their understanding of Chevrolet's
extra-value advertising to the audience
brand spirit of youth and love. Most
across the Country, but also launched "The
importantly, carrying out an activity similar
Voice of China Music Season" among
to a high-profile TV program to promote
consumers via the program. On the one
new models can win over numerous
hand, communicating with young
potential customers and effectively promote
consumers via music is inspired by
the Chevrolet brand.
Chevrolet's brand concept--"Love My Love"
Executive Editor:Roger
The winners
China’s Largest SUV and Pickup Manufacturer 17 / 18
September 2013
DISTRIBUTOR DYNAMIC
The Great Wall Motors E-Magazine
On September 14, 2013, as GWM's key model in the Russian market
in 2013, Great Wall M4 was launched simultaneously in 10 secondary
outlets in Russia. The launch activity was all-inclusive and interesting.
On the day of the activity, every secondary outlet invited a lot of
consumers and journalists.
Correspondent: Niu xiaona
shows up in Russia
The theme of the activity was interesting: Spend the weekend with the
super hero! Everybody was eager to know who the super hero was?
The answer was unveiled on every scene of the activity:
the super hero was exactly Great Wall M4.
"Great Wall M4 is a compact SUV
Wall M4 officially met Russian
day of the activity, some consumers
with a maximum ground clearance
consumers.
placed orders on the scene, local
of 220mm. Whether you are in
media intensely publicized the
urban areas or suburban areas, you
The 10 secondary outlets in Russia
activity on newspapers, magazines
will enjoy the fun of free drive
launched Great Wall M4 at
and the Internet, and many
onboard it. Its trendy and elegant
specialty stores and malls,
consumers headed to specialty
appearance will make you become
delivering colorful activities like dance
stores for consultation and ordering
the focus of attention. As the host
show, band show and bubble magic
after the activity. Great Wall M4
introduced the model, the Miss
which attracted a wide audience. Also,
was favored by Russian consumers,
Etiquettes in blue superman
the outlets served the audience
thus further enhancing GWM's
miniskirts unveiled the mysterious
delicious and hearty food.
brand image in Russia.
Great Wall M4, the audience sang
Editor:Lydia Yang
praise and scrambled to experience
The launch activity of Great Wall
the super hero. In this way, Great
M4 produced good effects. On the
Great Wall M4 was
launched
代表人物
simultaneously
in
杨 威
10 secondary outlets
in Russia
China’s Largest SUV and Pickup Manufacturer 19 / 20
September 2013
DISTRIBUTOR DYNAMIC
The Great Wall Motors E-Magazine
GWM competes in Rally
Russia 2013
Correspondent: Niu xiaona
GWM's driver and co-driver
steering Great Wall H5 finished 3rd in
category in the rally, but its outstanding
the general modification category and
performance has demonstrated that it is
13th in the professional modification
comparable to professional modification
category.
racecars and proved its superb quality
Latvia showed its wildness from the very
with actual results.
From September 13 to 15 2013, the
beginning, with eight teams withdrawing
In the Silk Way Rally 2013, Great Wall
Russian people cast their eyes on the
in the stage after their racecars could not
H5 initially showed its outstanding
stage of Rally Russia 2013 in Latvia.
adjust to the tough track and broke down
cross-country performance and strong
Great Wall H5, along with racecars from
to varying degrees. However, Russian
power. Its brilliant results in Rally Russia
countries like Finland, Belarus,
driver Andrei and co-driver
2013 have further demonstrated the
Kazakhstan and Ukraine, were here to
Zavershinskaya steering Great Wall H5
super quality and performance of Great
challenge the track stretching 600
soared and overcame all hardships to
Wall vehicles. GWM will compete and
kilometers across forests.
eventually celebrate their victory with
move farther and farther in other races in
The stage in Latvia was the last of Rally
champagne on the podium.
the future. Let's go, GWM!
Russia 2013, with the participation of 29
Notably, Great Wall H5 racecar did not
Editor:Lydia Yang
teams. Russian driver Andrei Leontiev
fall into the professional modification
GWM ranked in the 3rd place
"We finished 3rd in the rally," Andrei shared the joy with his teammate. What
delighted him most was not the place but the outstanding cross-country
performance and infinite potential of Great Wall H5. Besides, he was satisfied
with his driving skills.
China’s Largest SUV and Pickup Manufacturer 21 / 22
September 2013
The Great Wall Motors E-Magazine
AFTER-SALES SERVICE
Upgrade services to boost brand
----GWM overseas distributor after-sales service campaign in the first half of 2013
( Journalist：Lydia Yang ) In June 2013, at Q4 "Winning at Terminals" Conference, GWM Chairman Wei Jianjun noted, "Competition in the auto industry has become increasingly
fierce, it will be hard for brands to survive with low operation level and poor integrity in sales and after-sales services, thus sales service providers should change their ideas and
traditional thinking to take serving customers sincerely and surprising customers as their own business, grow strong and distinguish themselves from competing products and foreign
brands in order to remain invincible in competition.
GWM's overseas distributors closely follow GWM's footsteps, truly change service concepts, continuously advance honest operations, forge brands by integrity and develop by brands.
Abroad, they deliver after-sales activities regularly to offer customers various free checks and parts discounts, thus being favored by customers.
Executive Editor:Roger
Uruguay Suril S.A.'s after-sales
service experience activity
UAE Swaidan Trading's after-sales
service experience activity
Suril S.A., Uruguay conducted an after-sales experience activity themed "Great Wall
Service Integral Check" starting from Jun 3 to Jun 8. During the activity, the company
provided free check of engine, transmission and electric control systems, etc for the
vehicles entering service stations, changed the engine oil and filters free of charge, and
offered a preferential policy of 30% discount on the replacement parts.
On May 15, 2013, Swaidan Trading, UAE launched a 17-day GWM after-sales service
experience activity themed "Free Comprehensive Check Up of the Vehicle" at its service
outlets in Dubai. During the activity, the company provided free check of steering
systems, braking systems and engines, etc for the vehicles entering service stations, and
offered 35% and 10% discount for replacement parts and labor costs respectively.
Site photo
Gifts presentation
S.A. invited customers to the activity in ways
Preparation Suril
such as newspaper, mainstream website, poster
and telephone.
Highlights
Customer satisfaction: Suril S.A. offered customers
a cozy lounge, served food like coffee and candy,
and presented customers with mugs carrying the
logos of GWM and the company.
Bolivia AutoKorp's after-sales
service experience activity
On June 10, 2013, Autokorp, Bolivia launched a 6-day GWM service experience
activity at its service stations in Santa Cruz, La Paz and Cochabamba. During the
activity, the company provided free check of air-conditioners, audio systems and
headlamps, etc for the vehicles entering service stations, changed the engine oil and
filters free of charge, and offered 20% discount on the replacement parts.
Gifts
Trading invited local owners to the
Preparation Swaidan
activity in ways such as telephone, e-mail and
invited customers to the activity in ways
Preparation Autokorp
such as poster, mainstream website and e-mail.
Highlights
Highlights
advertising.
Customer satisfaction: Swaidan Trading collected
customers' opinions and suggestions on GWM
through questionnaire, and presented customers
with gifts carrying GWM's logo．
Media publicity: Autokorp advertised the activity
on five consecutive issues of three local
mainstream newspapers.
Customer satisfaction: Autokorp served customers
desserts, souvenirs, etc.
China’s Largest SUV and Pickup Manufacturer 23 / 24
September 2013
CHINESE CULTURE
The Great Wall Motors E-Magazine
Guilin’s Landscape,
the Best under the Heaven
( Journalist：Lydia Yang ) When mentioning Guilin, a historically famous saying would come into our mind that “The landscape of
Guilin is the best under the heaven”. This saying indicates that the scenery of Guilin is as beautiful as the fairyland on the Earth, and
that every tourist would be enchanted with the charming beauty of Guilin. Guilin landscape is the best under the heaven. Guilin, the
fairyland on the Earth, is located in the northeastern part of Guangxi Zhuang Autonomous Region. It is a world-famous sightseeing
and historical & cultural city. In 2003, World Tourism Organization has listed Guilin abreast with Beijing, Shanghai and Xi’an as the
best tourism cities in China and promoted Guilin to the tourists all over the world.
In this session of Chinese Culture we will show you Guilin, a natural fairyland.
China’s Largest SUV and Pickup Manufacturer 25 / 26
September 2013
CHINESE CULTURE
The Great Wall Motors E-Magazine
Lijiang River
Elephant Trunk Mountain
You can never miss Lijiang River when coming to Guilin.
Don’t you want to see what the mountain
looks like upon hearing this name?
Lijiang River is one of the largest and most beautiful karst landscape scenic resorts in the
world. It resembles a winding jade belt and flows through verdant hills. When travelling
around Lijiang River by boat, you can see the inverted images of mountains in the water, enjoy
the clear water and the green hills, listen to the lingering songs of cowboys, watch old
fisherman casually fishing, talk with those natural and simple rural families and enjoy the
fresh air and breath. All of these are full of poetic beauty.
Elephant Trunk Mountain was originally
called Li Mountain. It has got its name due
to its resemblance of a giant elephant
drinking river water wildly along the Lijiang
River. Since Tang and Song dynasty it has
become a famous tourist spot, and enjoyed a
long tourist history of over 1000 years.
Elephant Trunk Mountain has integrated
unique peaks, beautiful rivers, grotesque
caves and charming stones together. Also,
sculptures. Either from the perspective of
is crowned as the essence of Guilin landscape
you can find many historical and cultural
natural beauty or from the perspective of
and enjoys great popularity in the world.
relics such as cliff inscriptions and Buddhism
cultural beauty, Elephant Trunk Mountain
Impression •Third Sister Liu
Yangshuo
“The landscape of Guilin is the best under
Yangshuo is even better than that in
Here you can enjoy many uniquely famous
the Heaven, while the scenery of Yangshuo
Guilin.” Such saying has precisely signified
sightseeing spots including Yulong River,
is even better than that in Guilin.”
the importance of Yangshuo natural
Ten-mile Galary, Ancient village and town
scenery in the world. “Green mountains,
of stone, as well as Xingping ancient town.
Yangshuo County is located at the western
beautiful rivers, unique caves and charming
In Yangshuo, drifting on a bamboo raft is
coast of Lijiang River, about 65 km away
stones” are four best landscapes in the
one of the most famous and popular tourism
from Guilin. “The landscape of Guilin is the
world. Lijiang River along Yangshuo is
activities. You can’t miss it.
best under the Heaven, while the scenery of
crowned as the essence of Lijiang scenery.
Who is Third Sister Liu and What is
largest landscape theater in the world, but
construction of the theater. The shows
Impression•Third Sister Liu?
also the first new concept subjective-live
performed in the theater are directed by the
performance show in China. The
world famous director Zhang Yimou. The
background of the theater integrates itself
shows have integrated the art,
with the nature. The audience seats have
impressiveness, national beauty and visual
been built based on the trend of the terraced
beauty together, which represents the peak
field. No iron nails are needed during the
of the performance.
In the folk legend of Zhuang People, Third
Sister Liu is a beautiful fairy singer.
Impression•Third Sister Liu is named after
this beautiful fairy singer. Not only it is the
Butterfly Spring
Are there full of butterflies in the Butterfly
Spring?
Butterfly Spring is named after a stream of
spring water coming from Butterfly Cave at
the middle cliff of the mountain. It is the
largest butterfly sightseeing park in China.
Here tens of thousands of butterflies in
thousands of varieties live harmoniously with
human beings. Apart from appreciating
beautiful sceneries at the butterfly spring, you
can also enjoy rich activities such as watch
local special performances and enjoy unique
bee training shows. Executive Editor:Roger
China’s Largest SUV and Pickup Manufacturer 27 / 28
September 2013
INTERVIEW
The Great Wall Motors E-Magazine
( Journalist：Oliameng )Below are the contents about the special interview to the
Development Center II of the Technology Center, the Power Train Engineering
Research Division, the Interior & Exterior Trimming Engineering Research Division
and the Body Engineering Research Division.
Body Engineering Research Division
Body Engineering Research Division is responsible for setting GWM’s different body performance indexes,
designing the body structure, optimizing the product performance and process, and establishing and
maintaining the database. By module, the research division is composed of five professional departments such as
Cabin Department, Sidewall Department, Door Department, Floor Department, and Wagon Box Department,
and it contracts projects and other work through the Project Management Department and the Comprehensive
Technology Department.
President Liu introduced GWM’s hot stamping and forming technology, which is different from ordinary
stamping technology. By this technology, metal materials will be stamped and formed after being heated to
900-950 degrees, and then they will be cooled. In this way, the stampings will be featured by high intensity
(1200-1500Mpa), multiple times those parts deriving from cold stamping. Not only does application of hot
stamping and forming technology help strengthen the body intensity and improve the collision safety, but also
reduce the body weight and the complete vehicle’s oil consumption. In light of the company planning, this
technology will be applied in Haval H2 and H9 that will be put into mass production. In the future, such
technology will be applied in all vehicle models of GWM. Moreover, the research division has applied the laser
welding technology in which laser serves as the heating source. It is noteworthy that the laser welding
technology is characterized by small welding deformation, neat soldering seam, and favorable sealing
performance etc.
The Body Engineering Research Division also carries out internationalized technical cooperation. Today, it is
conducting close technical exchanges and cooperation with international renowned components suppliers like
Suspa and Stabilus, so as to continuously improve GWM’s level of internationalization.
In the future, the research division will invite more international famous experts so as to meet the
ever-increasing project demands. In terms of hardware, it will enlarge its investment in experiments like wind
tunnel laboratory and body-in-white fluid analysis …etc, in order to further validate the vehicle quality.
Power Train Engineering Research Division
Founded in Feb 2012, the Power Train Engineering Research Division is staffed with nearly 300 technicians, and
mainly engaged in researching and developing nine major systems, including engine assembly, transmission
assembly, clutch system, radiator system, suspension system, intake system, exhaust system, gear shift system, and
fuel system …etc.
As always GWM took the lead in developing China auto industry’s most trendsetting power technology: in terms of
diesel power, it not only completed the development to Euro V standard power assembly and complete vehicle, but
also cultivated the ability of developing Euro VI standard diesel power. With respect to the gasoline power, GWM
was the first company in China that completed development of gasoline direct injection technology and product, and
it will equip H8 with this technology, according to President Zhao
Besides, Power Train Engineering Research Division made in-depth analysis on those issues that overseas distributors
showed much interest in. In view of the fact that vehicle may incur lack of power and poor grade ability in some
mountainous markets, technicians worked closely with local distributors to optimize technically the vehicle’s power
performance and transmission system. As for lack of power arising from poor thermal compatibility, GWM set up a
Thermal Management Department in September last year, in a bid to improve the vehicle design capacity from different
aspects like planning, design, development, and validation. It was revealed from President Zhao GWM would attach more
importance to localized development and validation in the future, and do a good job of product assessment and validation
before launching the new products into market. In the respect of small-displacement engine, GWM is always active and
pragmatic. For instance, Great Wall H6, as compared to products of its class, took the lead in adopting 1.5L supercharged
engine to realize the product mix between small displacement and large complete vehicle. Subsequently,
small-displacement engine of high efficiency and low displacement is still the core in its R & D work.
Power Train Engineering Research Division persisted in internationalized technical cooperation, and worked closely
with international renowned component suppliers including AVL, FEV, BOSCH, and MAHLE etc in terms of
engineering design and system development, which ensured vehicle’s high quality in the overseas markets.
In the future, the Power Train Engineering Research Division will continue investing in development of clean &
high-efficiency internal-combustion engine, research and development of hybrid power technology, development and
investment of combustion technology, thermal management technology, and emission post-processing technology
…etc. Meantime, it will follow the SUV-oriented market trend to further develop four-wheel drive technology, in
order to optimize the coordination between products and technical platforms.
刘正飞-车身工程研究院院长
赵胜广-汽车材料工程研究院院长
Liu Zhengfei, President of Body Engineering
Research Division
Zhao Shengguang -President of Power Train
Engineering Research Division
同心协力，共创市场，长城汽车，行遍天下。
让我们共同努力打造长城优秀品牌。
Let’s work together to build the excellent GWM’s brand.
Make joint efforts to win over the market: Great Wall cars travel
through the world.
China’s Largest SUV and Pickup Manufacturer 29 / 30
September 2013
INTERVIEW
The Great Wall Motors E-Magazine
Interior & Exterior Trimming Engineering Research Division
Development Center II
All told, the Interior & Exterior Trimming Engineering Research Division consists of seven product development
departments (including Seat Department, Sealing Department, Soundproof and Heat Insulation Department,
Instrument Panel Department, Front & Rear Bumper Department, Sidewall Trim Panel Department, and
Exterior Trimming Department) and two management departments (i.e., Project Management Department and
Comprehensive Technology Department). So far, it has been staffed with 258 technical talents. With a view to
realizing the product value that focuses on exquisiteness and artistic sense, the Interior & Exterior Trimming
Engineering Research Division integrates exquisite work with the entire product development process.
Founded in 2007, the Development Center II is currently staffed with 210 technicians, including senior engineers, engineers, and assistant
While being interviewed about application of GWM’s interior & exterior trimming research and development
technologies, President Gu said that GWM designed, developed, and reserved products from six aspects, namely,
surface processing technique, interior trimming softening, functional convenience, safety, comfort, and
exquisiteness. As for control of product design quality, the research division also made further explorations. For
instance, it standardized product shape & quality definition and design idea at the inception phase of product
modeling and structural design, introduced main section design at the phase of CAS design, and brought in
platform-based design and CAE analysis at the phase of structural design.
In addition, the Interior & Exterior Trimming Engineering Research Division attaches great importance to the
internationalized R & D and cooperation. On the one hand, it conducted identification, investigation and analysis to
interior trimming color, grain, human-machine comfort, and convenience according to different countries’ laws and
regulations, national conditions, and the human being’s skeleton condition, in order to facilitate the model design
input. On the other hand, it forged strategic partnership on parts supply with domestic and overseas renowned
component suppliers like Fuyao Group, MINTH Group, TRW Group, and WEBASTO Group …etc, in a bid to
coordinate with the product design, as well as control the product development progress and design quality.
President Gu predicted that by 2015, the research division would be staffed with 700 technicians, and 11 units of
software and hardware equipments for human-machine engineering analysis and comfort validation & simulation
analysis would be introduced, in order to ensure the product quality at the early stage of product design.
engineers. So far, it has developed and realized mass production of Great Wall H6 and Great Wall C50, thus making it become an R & D
department equipped with abundant product lines and involved with numerous new projects.
In the interview, President Xu gave an account of the Development Center II’s star models, as well as introduced the Great Wall H6 and the
Great Wall C50’s design process and their honorary titles. Herein, Great Wall H6 was designed and developed against the backdrop that urban
SUV was becoming a mainstream product in the market, and the project for development of Great Wall H6 was launched in July 2007. By
inheriting GWM’s design philosophy “Simple, Elegant and Safe”, Great Wall H6 underwent a four-year development process that involved
concept design, scheme design, engineering design and products validation. During the process, Great Wall H6 extensively adopted CAE
analysis that comprises calibration to movable parts’ kinematics, analysis on intensity and external flow field of key components, and analysis on
body mode etc. Application of CAE analysis during the vehicle design process helps shorten the development cycle, reduce subsequent
investment and reworking, and ensure the product development quality, according to President Xu. Since being launched into the market, Great
Wall H6 has won 10-plus honorary titles, such as “MPV of the Year” “Consumer Vehicle of the Year”, “Independent Model of the Year 2012”, and
“C-NCAP 5-star Assessment in Safety Performance” …etc. At present, Great Wall H6 is on hot sale in Chinese market with monthly sales
exceeding 20,000 units, making it become a new king in China’s SUV segment.
In addition to following the “Safety and Environmental Protection” motto, Great Wall C50 abides by the “High-Tech and Human-Oriented” design
philosophy, and has in succession undergone a 36-month development process that involved concept design, scheme design, engineering design and
products validation during the period from project approval in 2008 to mass production. According to President Xu, German car of European family
serves as Great Wall C50’s quality benchmark, so Great Wall C50 can represent Chinese independent brands in terms of quality and performance.
Moreover, Great Wall C50 has also passed C-NCAP five-star safety performance assessment. In the second half of this year, Great Wall C50 is bound to
stir a sales wave in China A-class passenger car market with launch of Great Wall C50 Upgrade and Great Wall C50 Sports.
As for parts and components selection, the Development Center II always attaches great importance to the close coordination with the parts &
components suppliers, and has introduced components and systems from many international renowned suppliers, such as Electronic Fuel
Injection system from Bosch/Delphi, Electronic Vacuum Pump from Germany Hella, and automobile safety products from AUTOLIV … etc.
During the design process, the Development Center II reduced application of nonstandard parts as much as possible, improved standard parts’
general utilization and platform orientation, cut down the product cost, enhanced product interchangeability and universal property, and
improved the complete vehicle performance and quality of Great Wall vehicles.
President Xu said: “Now, the Development Center II has established the complete design capacity of meeting market demands in European
Union and North America, and it is committed to launching more exquisite Great Wall products into overseas market. In the future, the
Development Center II will still focus on R & D of SUV and always uphold the service motto ‘Treat People with Honesty, Produce Car
Meticulously’, in a bid to bring more surprises to consumers at home and abroad.”
Executive Editor:Roger
谷建刚-内外饰工程研究院院长
Gu Jiangang -President of Interior & Exterior
Trimming Engineering Research Division
希望通过我们的努力为消费者提供精致、科技、豪华、舒适的产品，
为经销商朋友创造更大的价值。
We hope to make all-out efforts to provide consumers with
exquisite, technological, luxury, and comfortable products, and bring
more values for all distributors.
徐建新-第二开发中心院长
Xu Jianxin — President of the
Development Center II
虽然我们尚有不足，
但长城人从未放慢前进的脚步，
希望让我们携手同心，
共同发展。
Despite that we have shortcomings, Great Wall people never halt
their steps and always move forwards. Let’s join hands and work
together to achieve common development.
China’s Largest SUV and Pickup Manufacturer 31 / 32
September 2013
INTERVIEW
The Great Wall Motors E-Magazine
Bryan: Confidence Makes
Dream Come True
Impression:
（Journalist：Oliameng）he is optimistic, passionate about life, and fond of fresh things. He assumes
the company’s heavy missions and always moves forwards with plenty of guts. He is not only a
warrior in his career but also a wise man in daily life. In the face of hardships on the road, he will
smile with a peaceful mind, and always repeat his motto: confidence empowers me to make progress.
Introduction:
Bryan, born in Handan City of China, has been working at the Great Wall Motor since 2007. In
succession, he served the Brand Department, Australian Market Department, and Iranian
Market Department. Now, he holds the position of regional manager at the Iranian Market
Department. Mr. Bryan has extensive hobbies and excels in playing basketball. In addition to
that, he is fond of outdoor trips and photographing, diligent in work and passionate about life.
Confidence helps overcome all hard nuts, according to Mr. Bryan.
Bryan Yao,
— Iran Market Division
Senior Manager
Confidence Brings Flowers to All Fields
Confidence is a trait common amongst
references and supports, Mr. Bryan figured out
communication with them. Also, he made-out
winners. Confidence enables you to confront
an idea to issue the electronic journal, which
all attempts to satisfy his customers. For
your life with a leisurely mood, and change
received support from relevant leaders. In the
instance, in 2009, according to Australia’s local
your unfavorable situation or realize your life
beginning of 2008, the Electronic Journal
laws and regulations, ESP should be launched
value by struggling hard.
(Issue I) was officially published. Over the past
into local market earlier as compared to
five years, Great Wall Motor’s persistence in
European market, and vehicles without ESP
Bryan began his career at Great Wall Motor in
publishing the electronic journal mirrored the
shall not come into the market. After having
2007. At the very beginning, he served the
company’s recognition to Bryan’s work.
full knowledge about local market, Bryan and
Brand Department and assumed exploration
his team organized special group to press
to overseas media resources as well as
By virtue of his solid foundation at the Brand
ahead with relevant solutions. After discussing
planning and communication of large-scale
Department and his disposition of confidence,
solutions with the technical center repeatedly,
events. Herein, he partook in communication
Bryan began to work at the business
Bryan and his team finally urged Bosch to
planning and organized overseas journalists to
department in 2009 where he made a
accelerate ESP development pace. In the end,
visit and interview Great Wall Motor when
gorgeous turn. While serving the Australian
Great Wall Motor completed the vehicle
Great Wall Peri and Great Wall Cowry came
Market Department, Bryan overcame
calibration ahead of the time node required by
into the market in 2007. Meanwhile, he
limitations arising from language and
Australian laws and regulations, and
successfully completed the promotion work for
profession, treated meticulously all work, and
successfully shipped relevant vehicles. Bryan’s
Great Wall Motor’s first yearly overseas
did not say giving up easily. Since he devoted
success in resolving this issue received high
distributers’ conference. While serving the
attention to details and excelled in study, he
recognition from customers. Besides, Bryan, by
Brand Department, Mr. Bryan was
has cultivated his own style: he upheld
virtue of his work style, also created surprises
responsible for collecting information about
“Impartiality and Justness” when doing
one after another, making him achieve
overseas exhibitions and sports events. Since
business, and won over customers and
leap-forward development in his career.
those events provide overseas distributers with
received trust from them through sincere
Confidence Makes Life Blossom like Summer Flowers
Confidence is an attitude of romance, and those
on four seasons. To achieve the real effect, his
Exhibition had come to its final day, he felt
people who can get control over life and smile at
wedding photos, against the backdrop of real
excited and walked with his companion for visit.
life are bound to have an experience of life’s
scenes in four seasons, bring his marriage flavor
At that time, it was raining, and they walked
beauties and usher in a new life track.
of romance by virtue of elegant and poetic
along a narrow path and underwent several
images, such as warm spring, shady summer,
predicaments like increasingly dense rainfall and
red autumn, and white and dancing snowflakes.
straying. Despite these predicaments, they
Bryan’s optimistic and passionate character
eventually shattered difficulties and arrived at
underlies his diversified life. Also, he can schedule
Words from Bryan:
Confidence is a kind of leisurely
grace when confronting pressure.
perfectly his one-day holidays every week, and he
Bryan has a searing desire to seek new things.
the Opera House where they feasted their eyes
is fond of excursion, watching movies, park
During his business journey to Australia, he
on romantic and warm lighting. Such a
photographing, and cooking. To Bryan, his most
completed his work at 10:30 one night, but when
perseverant will enables Bryan to comprehend
romantic idea is to shoot wedding photos themed
he heard that Sydney Opera House Lighting
different lifestyles.
Confidence Enables You to Confront Challenge with Leisurely Mood
Confidence is a kind of spirit, and the coward will
Iranian market, Mr. Bryan chose active
familiar with Iranian market and will work
get upset, helpless, and confused when confronting
countermeasures and visited the market on
with the local agent to cultivate splendid
challenges. However, the man with confidence will
site so as to get acquainted to local consumers’
achievements.
feel excited, passionate, and ambitious. Indeed, the
living and car-purchasing habits, and study
latter is the man with guts.
local languages etc. During this period, he
“In fact, I am an ordinary staff of the Great Wall
founded that the transfer between different
Motor, and I am passionate about life and
As arranged by his company, Bryan was
markets helped not only innovation and
diligent in work. Since I am willing to take
transferred from the Australian Market
development but also understanding the
challenges, I consider confidence as my life motto
Department to serve as regional manager of
overall situation and enlightening new ideas.
so as to enrich my personal life and make
the Iranian Market Department. Since the
He regarded this as a chance for study and
constant innovations in work”, said Bryan.
Australian market is totally different from the
upgrading. At present, Bryan has been
Executive Editor:Roger
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