Mattress Mattress - The Canadian Business Journal

Mattress Mattress
www.mattressmattress.com
CB
02
Mattre
Getting Your
ess Mattress
r Beducation
CB
RETAIL
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RETAIL • Mattress Mattress
NOVEMBER 2012 • The Canadian Business Journal
Beginning in Red Deer in 1994, Mattress Mattress
has grown to 16 retail locations in Alberta and
British Columbia.
Sound Advice, Honest Price
Led by Founder Eric Buchfink, and Vice-President Lori Fecho,
Mattress Mattress has laid out its mission statement – “to go
where no mattress store has gone before”. Specifically, Buchfink’s business background and firsthand knowledge of buying, property ownership, leasing, and inventory management
has played a significant role in the Mattress Mattress success
story. The result is a business model that’s on the move.
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RETAIL • Mattress Mattress
A customer can purchase a mattress from
a good decision, rather than a quick decision
anywhere, but what’s different about Mattress
or a decision based on price,” Fecho told The
Mattress is its inviting, pressure-free environ-
Canadian Business Journal. “We’re the first to
ment. Not only can customers browse and try
say we can’t be everything to all people, but we
out mattresses, they get to experience the
can offer information to help customers make
unique Mattress Mattress ‘Beducation’ process.
their decision.”
With a Beducation, customers are able to de-
The Mattress Mattress website reads,
termine the right mattress to meet their proper
“While online research can provide you with
level of support and comfort. And as the mat-
information, there is no way of determining
tress store that saves you money, customers
support, pressure relief, or comfort without
know they will be able to sleep at night because
trying mattresses. Armed with a Beducation,
they have paid a fair price.
no matter where you buy a new mattress, you’ll
“There is a lot of mattress test driving with
our customers, as we encourage them to make
make a better buying decision.”
From management to staff, Mattress
NOVEMBER 2012 • The Canadian Business Journal
featuring the original, Serta® exclusive...
Cool Action™
Gel Memory Foam
Avaliable at
Plus experience the Serta
Motion Perfect®
Adjustable Foundation
7
“While online research can pro
information, there is no way o
support, pressure relief, or com
trying mattresses. Armed with a
no matter where you buy a n
you’ll make a better buying d
ovide you with
of determining
mfort without
a Beducation,
new mattress,
decision.”
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RETAIL • Mattress Mattress
of
THE ESSENCE LUXURIOUS
COMFORT AND QUALITY
Since 1898.
Proud to be a
long time partner of
Mattress Mattress
King Koil Canada
www.kingkoil.ca
Montreal • Toronto • Calgary • Vancouver
Mattress offers knowledgeable service
unmatched across the industry. Fecho
commented, “Our people are our biggest
asset. Our people are very dedicated, they
work extremely hard, with high expectations of
themselves and the company.”
Company Expansion
Offering quality, brand name mattresses is one
thing. Having winners in stock for same day
pickup means finding high traffic locations with
on-site warehousing at decent lease rates. It’s
this model that has made Mattress Mattress a
success since its beginning, but it has limited
NOVEMBER 2012 • The Canadian Business Journal
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W W W . C A N T R E X . C O M
THE BED FRAME COMPANY
Proud Partner of
Mattress Mattress’ Success!
PROUD SUPPORTER OF
SINCE 1996!
Cantrex Nationwide is now part of the largest
Marketing and Buying group in North America with
over 4,000 members across Canada and the United
States operating 11,000 storefronts generating $14
Billion in sales.
Cantrex Nationwide members benefit from the
most extensive support services in the industry.
Cantrex Nationwide has been proudly serving
Canada’s Independent Retailers for more
than 50 years.
Manufacturer Since 1963 | www.julienbeaudoin.com
1 . 8 7 7 . C A N T R E X
C O N T A C T @ C A N T R E X . C O M
growth, as these types of properties are not al-
Community Support
ways readily available.
An active member in its communities, Mattress
So what’s next for Mattress Mattress? The
Mattress gives back to the communities in
goal is to continue growing over the coming
which it serves. “We have been so successful
years, following the wave of three new stores that
in our communities,” Fecho beamed, “So it’s
were added in 2009. Expansion plans are cur-
important for us to do something that really
rently in the works for two new locations in 2013.
makes a difference.” Beginning its ‘Matts 4
Fecho said, “In the last few years we’ve
Kids’ program in 2004, this initiative has seen
also had exceptional traffic and sales growth
Mattress Mattress donate more than 200 new
as a result of innovative advertising. In fact,
mattresses annually to local charitable organi-
website and Internet advertising is currently
zations in need. CB
the leader when it comes to bringing in new
customers, almost double the traditional radio
and TV results.”
www.mattressmattress.com
GEORGE MEDIA
NETWORK
AS SEEN IN THE NOVEMBER 2012 ISSUE OF THE CANADIAN BUSINESS JOURNAL
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