Focal Point July-Aug

AZOA LEGISLATIVE ACTIVITIES: THE YEAR IN REVIEW
Donald G. Isaacson, the AZOA’s legislaƟve aƩorney
and lobbyist, prepared the following summary of
acƟviƟes.
The 2009 legislative session was completed in the early
hours of July 31st. A special session was immediately
then called to conduct further budget work. As I write,
the Legislature is still engaged in special session. I’m
writing to let you know the activities that Dr. Anne e
Hanian and I undertook on behalf of the AzOA in the
fall of 2008 and in the 2009 legislative session.
OPTICIAN REGULATIONS
The Arizona Board of Dispensing Opticians
a empted in draft regulations last year to secure
direction and control over opticians working for
optometrists in many locations. On behalf of the
AzOA, we objected to the regulatory effort and
successfully advocated for a change in the proposed
Opticians Board regulations. The change further
clarified that opticians employed by optometrists are
exempt from the regulation of the Arizona Board of
Dispensing Opticians.
MANDATORY VISION SCREENING &
COMPREHENSIVE VISION EXAMS
This subject began during the 2008 legislative
session. A bill was introduced in the Arizona
Legislature which would have established a $3 million
fund at the Arizona Department of Health Services
which would have funded a group called “Protect
Blindness” to train vision screeners at each Arizona
public school. The AzOA objected to this approach in
2008 and effectively stopped the legislation. In fall of
2008 and 2009, Dr. Hanian, Dr. Glonek and I worked
with Rep. Cloves Campbell, the original sponsor of
the vision legislation, to develop a model which more
closely followed the AOA and AzOA approach, namely
to require a comprehensive eye exam for school
children. The comprehensive eye exam would have
been required for a child entering public or private
school and could be performed by an optometrist,
MD or DO. Because of the focus of this past session
on the budget and the concern regarding increased
unfunded costs, this legislation was introduced, but
was not scheduled for a hearing. The AzOA has been
effective in changing the debate from vision screening
to comprehensive vision exams.
Later in the 2009 session, an announcement was
made by another group of their intention to seek
legislation for computerized vision screening. This
vision screening would be mandated for every public
school child and the testing would be in the form of a
computer game.
continued on page 5
PRESIDENT’S MESSAGE
2
IN THE NEWS
NEW MEMBERS
3
CLASSIFIEDS
8
GETTING TO KNOW OUR
MEMBERS
9
LEGISLATIVE UPDATES
COVER STORY CONT.
4&5
5
JULY/AUG 2009
6&7
PRESIDENT’S MESSAGE: BY DR. NEHA AMIN
Summer is usually a good time
for relaxation and maybe a li le
travel as the temperature rises
here in the desert. However, this
summer has been quite even ul.
Many of us a ended
Optometry’s
Meeting
in
Washington D.C. this June. This
year, the annual Congressional Advocacy Conference was
held the two days prior. The timing for this conference
was excellent because of the current debate on national
healthcare reform. More than 500 ODs and optometry
students met with Senators and Congressmen to discuss
Optometry’s concerns. We discussed current proposed
legislation to ensure that Optometry providers are
included in any federal healthcare programs and
Medicaid. Our message is pro-patient in that it increases
patient access to vision care without increasing costs, a
valid concern in these times. While we anxiously await
information on what national healthcare reform will be,
we have to work hard to make sure we are included in
all of these programs. It was exciting to see Optometry’s
presence and influence in Washington. I sincerely want
to thank all of the Docs who took the time to a end, as
it was extremely important work. We will be keeping
you apprised of the progress Congress is making and its
impact on Optometry, so stay tuned.
The other big event in June was the House of
Delegates passing Board Certification. While the Arizona
delegation voted against, the resolution did pass. This
is upse ng to many members, but was something the
House believed to be necessary. The Board will work
hard to support your views and keep you informed of
any developments as this moves forward.
Midwestern University Arizona College of
Optometry’s first class begins their journey August 31.
Dean Hector Santiago is very excited to start the year
and work with the AzOA. We welcome all students and
they will all have free membership in the AzOA. With
all of the wonderful events coming up: Eye exams at
the VFW Convention, Diabetes Walks and our Sedona
2
Conference. I hope many of us will be able to meet
many of these students and welcome them to our
Optometry family. These students will be the future of
our profession, and I am excited to meet them and show
them what a wonderful profession it is!
Neha Amin, OD, AZOA President
2009 - 2010
Board of Directors
Officers
Dr. Neha Amin
President
Dr. Shannon Steinhauser
President-Elect
Dr. Gilbert Wong
Vice President
Dr. Chris Parot
Secretary/Treasurer
Dr. Christina Olive
Immediate Past-President
Directors
Dr. Frank Akers
Dr. Tom Czyz
Dr. Cheryl Schmi
Dr. Lilien Vogl
Staff
Sara J Polansky
Executive Director
Kate Diedrickson
Communications Manager
JULY/AUGUST ‘09
MEMBERSHIP
New Associate Member:
Welcome New Members!
North Star Resource Group
We welcome the following individuals who have joined
Organization: North Star Resource the AZOA in 2009:
Group
President: Phil Richards
Dr. Brian Baird - Surprise;
Contacts: Clarisa Hernandez, David
Dr. Keith Castleton - Queen Creek;
Feiler, and Alex Kienle
Dr. Scott Class - Yuma;
Dr. Steven Codner - Flagstaff;
To Reach Them:
Dr. David Coulson - Sun City;
4645 N. 32nd Street, Suite 200, Phoenix, AZ 85022
Dr. Tracy Crane - Chandler;
Email: Clarisa.hernandez@northstarfinancial.com
Dr. Puja Goel - Phoenix;
Web site: www.northstarfinancial.com
Dr. Kirk Halvorson - Bullhead City;
Dr. Julie Hwang - Phoenix;
Number of Years in Business: As North Star Resource
Dr. Chris Jaron - Glendale;
Group, we have been in business 43 years.
Dr. Justin Johnson - Phoenix;
Dr. Julie Lam - Phoenix;
Number of Employees: More than 150 full-time advisors
Dr. Adam Lee - Sacaton;
and over 160 employees in its network of 16 offices
Dr. Michelle Matson - Phoenix;
located in 10 states.
Dr. Tara Miller - Glendale;
Dr. Michael Moore - Glendale;
The North Star Medical Division brings together
experienced financial services professionals who devote
Dr. Rochelle Myers - Phoenix;
their time and expertise to working extensively with
Dr. Marshall Palmer - Safford;
physicians and medical professionals. We provide an
Dr. Stephanie Suits - Sahuarita.
independent guidance on comprehensive financial
service topics to most efficiently grow and protect our
Do you have questions about your membership? Need
clients’ wealth. The opportunity for Optometrists to work
to change or confirm your contact information? Want to
with experts in their field has significant value because of
refer a colleague to the AZOA? Please contact us:
the unique needs faced by medical professions that differ
from other vocations.
1702 E Highland Avenue, #213, Phoenix, AZ 85016
Ph: (602) 279-0055 Toll-Free: (800) 346-2020
Physicians and medical professionals may be concerned
Fax: (602) 264-6356 Email: azoa@azoa.org
with: -Limitations on the time available to devote to
www.azoa.org
financial ma ers; -Maximizing company benefits for the
business owner and employees; -Building wealth in a tax
efficient manner; -Establishing or joining a professional
practice; -Protecting income and families; -Higher
potential for personal and professional risk liability and
An Introduction to Our New Student
business assets; -Complex tax planning issues and higher
Members;
than average tax liability; -Excessive student and personal
Updating Your Profile for the Annual
loan balances in the beginning of their careers.
IN THE NEXT ISSUE OF FOCAL POINT:
For additional information contact:
Clarisa Hernandez, Financial Advisor at 602-224-5366 or
Clarisa.hernandez@northstarfinancial.com.
JULY/AUGUST ‘09
Member Directory;
A Report on the VFW Event;
Help the AZOA Go Green!
And More....
3
LEGISLATIVE UPDATES: BY DR. ANNETTE HANIAN
Understanding Current Federal Legislation
Very often we get concerned about our local politics or
major issues like Board Certification. The AOA and AZOA
are working on several Federal issues that affect us on a
daily basis here in Arizona. The AOA backs several bills,
which I have outlined below:
The AOA has endorsed HR 1884, the National
Health Service Corps Improvement Act of 2007, introduced by Representatives Bart Gordon (D-TN) and Joe
Pi s (R-PA). HR 1884 is aimed at expanding access to
eye and vision care in medically underserved communities across America. This bipartisan bill will end the
misguided exclusion of doctors of optometry from the
National Health Service Corps (NHSC) student loan repayment and scholarship programs. The NHSC provides
loan forgiveness and incentives to a ract providers to
health professional shortage areas. The legislation seeks
to build on this successful incentive program to develop
new links between highly qualified doctors of optometry
and communities in rural and urban areas with limited
access to eye and vision services.
The Contact Lens Consumer Health Protection
Act (HR 2012) would direct a Federal crackdown on the
prescription verification abuses of the unscrupulous Internet and mail order contact lens sellers that are improperly filling and even overfilling contact lens orders.
HR 2012 was introduced by Reps. Mike Ross (D-AR), Edward Whi ield (R-KY), Tom Allen (D-ME), John Boozman,
O.D. (R-AR) and other leaders in Congress on health and
consumer safety issues. The bill is designed to address
complaints forwarded to Capitol Hill and the U.S. Federal Trade Commission concerning deficient prescription
verification practices of third-party sellers – operating
online or through mail order – that can place the visual
health of patients at risk.
Reps. Jan Schakowsky (D-IL), John Boozman,
O.D. (R-AR), Albert Wynn (D-MD) and Mary Bono (R-CA)
have joined together to introduce the Optometric Equity in Medicaid Act (HR 1983), an AOA-backed bill to
4
expand eye and vision care services accessible through
the Medicaid program. HR 1983 seeks to close forever
a loophole in Federal law that can be used by state bureaucrats and Medicaid third-party payers to restrict access to eye care services. The bill specifically recognizes
that optometrists are fully able to provide medical eye
care services to Medicaid patients – just as they now do
for Medicare and private-pay patients throughout the
country.
The AOA supports the Vision Care for Kids Act
of 2007, S. 1117 / HR 507, a bi-partisan bill designed to
ensure that no child is left behind in the classroom due
to a treatable vision problem. S. 1117 / HR 507 recognizes the link between healthy vision and learning and
would establish a Federal children’s vision treatment
grant program that will bolster initiatives in the states.
Also, the legislation seeks to encourage children’s vision
partnerships with non-profit entities, including groups
as commi ed to the cause of safeguarding the sight of
America’s children as state optometric associations. It is
easy to see how these Federal bills, if passed, will have
a positive effect on our practices and on eye care for
Arizonans.
Thank You to Our Key People!
The AZOA Legislative Commi ee would like to thank the
following people who have commi ed (at the time of
printing) to be a key person SPECIFICALLY for one of our
Arizona Health Commi ee or Legislative Leaders in the
following legislative session:
Gail Bass-Derscheid, Jeff Bergeson, Beth Deemer,
Tom Determan, Monica Diamos, Caroline Griego,
Robert Harper, Michael Johnson, Justin Kohls,
Michelle Kohls, Robert Mulgrew, John Riley,
David Rockwell, Cheryl Schmitt, Todd Smith and
Pam Theriot.
The Legislative Commi ee appreciates all their
efforts and the efforts of all our other diligent legislative
key people. This is a busy upcoming session and an exciting time for the AZOA legislatively.
JULY/AUGUST ‘09
The Rules of Politics
FIRST RULE OF POLITICS: ALWAYS WATCH YOUR BACK
I am sure even the least political of you have heard that the
State Legislature spent the last 5 months doing nothing
else but trying to balance our State budget. The State
Senate had only one week to vote bills out of commi ee;
which means that any bills voted on were priorities to
someone or some group.
One of the few bills voted out of commi ee during
that week was S1264: Healthcare Professional Disclosure
Bill. This is the so-called “Truth in Advertising” bill that
has been supported by Ophthalmology. It would require
all non-MDs (or non-DOs) to clarify the actual degree that
the doctor holds in any communications, business cards,
ads, etc with the public. Think of the implications for
Optometry, our patients and the future legislation that
could come of this if it passed.
This is a reminder and a wake-up call to all of our
doctors.The Legislation commi ee and our lobbyist are
acting defensively against this type of legislation as well
as actively promoting Optometry to the Legislators.
AZOA LEGISLATIVE ACTIVITIES:
YEAR IN REVIEW, CONTINUED FROM COVER
The AzOA will be initiating discussions with the proponent
of this legislation in an effort to promote the AzOA model
of comprehensive vision exams.
DEFENSIVE MANDATES
Arizona optometrists benefit from four mandates
in state legislation. These mandates give patients of
optometrists the opportunity to see an optometrist
or ophthalmalogist of their choice in four types of
vision programs – Blue Cross/Blue Shield program;
individual health insurance; group health insurance; and
publicly funded programs. Each year, in recent years,
these mandates have come under a ack as part of a
broader a ack on all mandates. The argument is that
all mandates, in total, have increased the cost of health
insurance and therefore, if mandates are eliminated then
health insurance costs will decrease. This year a number
of mandates were eliminated, but AzOA successfully
defended maintaining optometry choice for eye care
patients.
MEDICAL MALPRACTICE REFORM
The AzOA supported the Arizona Medical
Every Optometrist needs to be aware of the issues. Association’s efforts to lessen liability for professionals in
Every Optometrist needs to commit to help in the efforts emergency room se ngs. ODs, like many other general
practitioners, depend on an effective and accessible
to protect our profession.
emergency room se ng as a back-up for their patients.
SECOND RULE OF POLITICS: MONEY MAKES THE This support also helps continue the goodwill that exists
between the AzOA and the ArMA.
WHEELS GO AROUND
OPACA is our State Political Action Commi ee.
Contributions can be made via credit cards or checks.
Contributions can be made monthly, quarterly, annually.
Contributions can even be made automatically by our
AZOA office at 602-279-0055. Please call today and
support both our defensive and offensive efforts.
MONITORING OF LEGISLATION
On behalf of AzOA, we monitor all health insurance
and health legislation that may affect optometrists. We
routinely report to AzOA leadership on legislation and
seek their input in order to take positions on these items
of legislation.
The work on the 2010 legislative session has already
begun.
We have begun work on a number of initiatives
TO MAKE A CONTRIBUTION, PLEASE USE THE FORM
for 2010 – both legislative and non-legislative. Please
INSERT IN THIS ISSUE OR CALL THE AZOA OFFICE.
contact Dr. Anne e Hanian if you have any questions.
JULY/AUGUST ‘09
5
IN THE NEWS
‘Ready for School’
Materials Available
“Paraoptometrics are key members of the eye
care delivery team in optometric offices all across the
country. Their role is even more critical to providing
The American Optometric
the best patient care possible in today’s health care
Association’s Ready for
environment,” said Randy Brooks, O.D., AOA President,
School campaign is designed
in support of Paraoptometric Recognition Week.
to
support
grassroots
promotion of the importance
Recognition of paraoptometry as a profession
of a comprehensive eye exam for children as they return
hinges on the strength of the paraoptometric members and
to school or go to school for the first time. Free community
support of optometrists and other health care providers.
promotion kits are now available for members. Based
By paraoptometrics seeking education, acquiring new
on feedback from members, this year’s kit contains the
skills and becoming certified, the high standards for the
following:
profession challenge other support personnel who work
within the profession to do the same.
Customizable news release for local media;
Information sheets that describe the difference
The AOA Paraoptometric Section suggests a
between a comprehensive eye exam and a vision
variety of ways to celebrate the week, and provides
screening (in quantities of 50);
Paraoptometric Recognition Week Promotional Kits freeTwo-sided word hunt/seek & find activity sheetof-charge to help in making plans for the observance. Kits
copies can be made as needed;
may be requested by sending an e-mail to mepoff@aoa.
Could Your Child Have a Vision Problem?
org.
questionnaire-copies can be made as needed;
Children’s Vision information sheet-copies can be
Doctors are encouraged to be creative in planning
made as needed;
their festivities.
Suggestions include: providing a
‘Be Wise about Your Eyes’ stickers;
Paraoptometric Section membership for a paraoptometric
Children’s Vision PowerPoint presentation on CD
in the office, treating staff to lunch or dinner, utilizing
“Sample of the Ocular Emergencies - What to Do” card
AOA staff training resources, gift certificates, flowers
for school nurses.
or candy. The activity or gesture may be big or may be
quietly expressed; either way, doctors are urged to
Materials can be used to help deliver the Ready participate in this opportunity to extend appreciation to
for School message within the member’s practice and paraoptometrics.
community. To request your free Ready for School
community kit, email publicrelations@aoa.org. For
more information contact: Cathy Bryson, Public Relations Midwestern University Arizona College of
Manager, 800/365-2219 ext. 4226, MCBryson@aoa.org Optometry Welcomes Its Inaugural Class
or Susan Thomas, Public Relations Associate Director,
Midwestern University’s College of Optometry will ini800/365-2219 ext. 4263, SLThomas@aoa.org.
tiate its Doctor of Optometry program on August 31st,
2009 with its inaugural group of students. The students
Paraoptometric Week Announced for represent 19 states and Canada, including 12 individuals
from Arizona.
September
The AOA Paraoptometric Section, with the support of
You are invited to a end the welcome address
the American Optometric Association, has designated
September 13-19, 2009 as Paraoptometric Recognition and white coat ceremony on Thursday, August 27th, beWeek. In its seventh year, the recognition week is designed ginning at 8:30AM
to honor paraoptometrics for their dedication to the
patients they serve, and to the profession of optometry.
6
JULY/AUGUST ‘09
Vision USA Needs Your Help Vision Expo West Offers Discount to AZOA
Members
Please take a moment from your
busy day and pause to reflect. I
wake up every morning eager to go
to work in my chosen profession.
That shy smile from the child receiving their first pair of glasses makes
you forget about the person who
wants their prescription because they can get two pair
and contacts somewhere else. Optometry has allowed
us to live a comfortable lifestyle.
I am asking you to give back. Vision USA needs
your help. There are hundreds of people here in Arizona
who are in need of an eye examination and glasses. Many
of you stepped up to the plate when you were asked.
However, the current economic situation has resulted in
an increased demand for Vision USA services. I know that
many of you have already seen your allotment of Vision
USA patients, but we need you to step up and see more.
If you are not on the Vision USA panel, then I invite you to join. I know that many of you have felt that
some of the Vision USA patients that you saw must have
side stepped the eligibility criteria, but I would rather see
ten Vision USA patients and know that nine of them really needed it then not participate and know that the one
person who fibbed to get an exam spoiled it for nine deserving people.
The Arizona Optometric Association has again endorsed
the International Vision Expo West Conference (September 30th – October 3rd, 2009), providing AZOA members
discounted admission.
This year’s continuing education program has
been specifically designed to help you thrive in a tough
economy by showing you how to work smarter, not harder, along with how to increase efficiency and avoid costly
mistakes. The world-class curriculum will produce immediate, measurable results and enhanced care for your
patients and customers. From practice management to
inventory assessment to the newest advancements in
diagnosis, patient care and treatment, International Vision Expo & Conference will deliver the greatest value for
your education dollars in the country.
For more information on the AZOA discount, please call
1-800-811-7151 or visit www.visionexpowest.com
Please contact the AZOA office at 602.279.0055
or azoa@azoa.org and they will forward the Vision USA
materials to your office.
Sincerely,
Gilbert Wong OD, Vision USA Chair
JULY/AUGUST ‘09
7
CLASSIFIEDS
OD Wanted
CA Licensed Optometrist needed to go to
San Miguel Camp Roberts Prison. 50 exams/day,
refractions only. Staff available for all paperwork.
No dispensing except for PO & choice of 4 frames.
$700/day + some travel $. Local orientation
available – refer all diab., HBP, etc. to on-staff
ophthalmologist. Call Kari W. 518-479-4722,
Correctional Eye Care Network Services, Mark
Maxin, OD
Yuma Lenscrafters location, FT/PT employment
(possible lead to partnership) Contact Dr Kerry
Pearson, 480-345-7520.
New concepts in the optical business
from NJ, looking for a friendly Optometrist to be
part of our dream’s team for our new location in
Goodyear, AZ. Grand openings on Sep. 1, 2009.
Our theory is to offer the best services for less and
make money quickly. Interested, call Willy Charles
at 480-297-8358.
Progressive full-scope established practice
providing medical optometry, specialty RGP
contact lens, and orthokeratology is looking to
add a part time leading to full-time associate
optometrist with emphasis on vision therapy.
Excellent work ethic, interpersonal skills, team
player, and marketing orientation required, and
residency preferred. If you are interested in
contributing professionally within an innovative,
highly respected organization and are looking for
a position that offers a competitive salary and
great benefits, email your resume and cover le er
8
to azeyedoctor@aol.com.
OD Available
Fill-in OD available for weekends in Phoenix.
Finishing residency year at Southwest Veterans
Hospital. Full scope Optometric care. Currently
looking for fill-in position and part time or full time
position after June 30th. I can be reached by cell
phone 510-364-8777 or by email inningchen@
gmail.com Inning Chen.
Residency-Trained Optometrist Available for
PT/FT/Fill-in for Tucson, AZ or surrounding areas.
Please contact Bobbie via cell @ 269-720-9085 or
via email @ bobbiesmalley@gmail.com.
TPA and VSP certified private practice
Optometrist with established patient base and 16
years of experience is seeking employment in the
east valley. Any practice se ng and FT/PT/Fill In
will be sincerely considered. Would also be very
interested in options involving an associate leasing
space/sharing expenses in my present location.
Please call 602-625-0546 anytime between 10
AM and 10 PM.
Professional Locum Tenens Coverage for your
optometric practice. Vacation, illness, “mentalhealth days,” etc. Regular and PT also considered.
30yrs experience including 16 yrs with a large
hospital/medical center. Available NovemberApril. Range: Northern AZ as far south as Phoenix
metro area. Phone 1-800-734-5804 or 206-4980636, or email drpaulkanter@comcast.net.
OD available: 2-3 days/week throughout
AZ. Please contact Dr. Bradie Hopper at cell
602-628-4419.
Other Opportunities
We are a private independent optometry
practice in North Phoenix. Our growing practice
needs another person to help with front and
back office duties including insurance billing,
answering phone lines, pre-testing and assisting
the doctors. Our employees are cross-trained to
create the ultimate team environment. We are
a modern, mostly paperless practice. We are
looking for a friendly, outgoing person with good
optometric skills. Pay depends on experience.
We offer paid time off, paid holidays, sick leave
and medical insurance benefits. Candidates
must submit a resume or le er of interest with
salary requests to us via email mak42020@
yahoo.com or fax (623) 249-4307. Please call
602-418-9958 with any questions.
1100 sf practice for sale in the metro
Phoenix. Previously has been worked 3 to 4 days
per week since 1999. Has a proven patient base
and has great growth potential. Please email
Kirk at kreed85297@ yahoo.com.
Practice for Sale – Coconino County –
Well designed practice. Established 20 years.
Strip mall location. Has 1 exam lane. 11000
patient charts. Grossed $374k, in 2008. Asking
$240,000. Financing available. Contact info@
promed-financial.com or 888-277-6633.
JULY/AUGUST ‘09
GETTING TO KNOW OUR MEMBERS: DR. NICHOLAS KOSHUTA
1. When/how did
you first realize you
wanted to be an
optometrist?
My
sophomore
year in college at
Penn State I was
deciding between
majoring in Biology
and Engineering, I weighed my options,
and I picked Physiology because I thought
Optometry was a great fit for me. It has
worked out pre y well so far.
2. Are you native to Arizona or did you
move here from somewhere else?
I was born in Pennsylvania and lived in a
small town actually named Hometown.
Hometown has a population of only
about 3,000 people. Optometry gave
me the opportunity to travel. I did an
externship at the Alaska Native Medical
Center in Anchorage which introduced
me to Indian Health Services. After my
residency in Connecticut, I worked for
the White Mountain Apache Tribe in the
White Mountains in Eastern Arizona. After
Whiteriver, I moved to Sedona and worked
in Presco , until I bought Flagstaff Eye Care
in 2006.
3. Early bird or night owl?
I think I’m both, I don’t sleep much, and
I’ve heard that I will be ge ng substantially
less sleep in about a month.
4. What do you do to relax?
I relax by fi ng multifocal contact lenses,
cage fighting, long walks on the beach and
beer.
5. Is there something you wish everyone
knew about you?
Good & Welfare
If you have any Good & Welfare notices that you would like published in upcoming Focal Point issues, please contact Kate at the
AZOA office at:
602.279.0055 or via email: kate@azoa.org
Jen and I are having a baby boy in August.
JULY/AUGUST ‘09
9
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LENSCO APPOINTS MIKE HODGES TO VICE PRESIDENT OF OPERATIONS
Phoenix, Arizona – (June 26, 2009) – LENSCO, a distributor and manufacturer of a full-range
of optical goods to the eyecare professional since 1974, announced today the appointment of
Mike Hodges to Vice President of Operations for the company. Mr. Hodges has spent the last
three years directing the sales and marketing divisions of the successfully run business; his new
responsibilities will include overseeing the daily operations of the entire organization.
Mike joined the company in 2006 and played an integral role in the expansion of the field sales and telesales
departments. Mike’s long career experience in sales, marketing, and managing people has enabled LENSCO to expand
and grow into one of the top ten contact lens distributors in the country.
Commenting on his appointment Mike Hodges stated, “I look forward to working closely with the ownership of
LENSCO in my new position and the opportunity it affords me to direct the company towards future success.”
About LENSCO
LENSCO is one of the top 10 authorized distributors in the United States for all major contact lens brands including
Bausch & Lomb, CIBA Vision, CooperVision, and Vistakon. LENSCO also distributes ophthalmic solutions, optical
supplies, and operates LENSCO GP Laboratories, producing Gas Perm lenses including the popular brands Formcon™
for Keratoconus and PrimeLife™ Aspheric Multifocal. LENSCO has consistently received the annual Seal of Excellence
from the Contact Lens Manufacturing Association, which is indicative of the high level of manufacturing quality and
expertise that LENSCO provides. Headquartered in Phoenix, Arizona, LENSCO partners with independent eye care
practitioners throughout the United States offering the convenience of consolidated optical supply ordering including
a self-service web portal for patient contact lens replenishment called DirectContactLenses.com. For more information,
visit www.lensco.com.
When You
Buy
Here’s just a
sample of
Arizona...whatsmall
you get.
Serving Arizona for 35 years.
Same Day Delivery* • On-Demand Delivery* • Will Call Service • GP Lens Polishing
With 35 years in business, LENSCO is the only Authorized Distributor for all major soft contact lenses
headquartered in Arizona. We also offer Gas Perm Lens Manufacturing, Pharmaceuticals, Optical Supplies
and 24/7 Web Ordering, allowing LENSCO to be your single source for all your optical needs.
*These services are available in the Greater Phoenix area only.
1.800.528.1175
www.lensco.com
Arizona Optometric Association
1702 E Highland Avenue, #213, Phoenix, AZ 85016
Ph: (602) 279-0055 Toll-Free: (800) 346-2020
Fax: (602) 264-6356 Email: azoa@azoa.org
www.azoa.org
Mark your calendars for these upcoming AZOA networking
and COPE CE opportunities!
Winter Congress / December 4-6, 2009
Sedona Hilton Resort
36th Annual Bronstein Contact Lens & Cornea Seminar
January 15-17, 2010
Doubletree Paradise Valley Resort