essence of maines
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essence of maines
ESSENCE OF MAINES serving you the best September/October 2012 AMERICAN ETHNIC A Growing Nostalgia The Hot Dog is Hotter THAN EVER Exciting New Hot Dog Trend NEW! VARIETY HORS D'OEUVRES GAME DAY Hors d'oeuvres VARIETY PACK #005799 25) Mini Steak Philly Style Cheesesteaks 25) Chicken & Cheese Hoagies 20) Beef Brisket Sliders 20) Turkey Burger with Chorizo & Spinach on mini onion Roll. Fully Assembled: Heat for 12 minutes on 300 degrees 1.5 oz / 90 GOURMET GOLD Hors d'oeuvres VARIETY PACK #002464 25 x 4) Tenderloin & Maytag Blue Cheese en Croute, Chilean Sea Bass en Croute, Chicken Coq au Vin with red wine, and Quail Wellington w/ Bacon. 25 each of our best selling puff pastry appetizers! Bake for 12 at 400 degrees 1 oz / 100 FRENCH ONION TART with Apple Brandy #002465 All natural & vegetarian, mini French onion tart with Swiss and Gruyere cheeses, farm fresh eggs, caramelized red onion, rosemary, lavender and a splash of calvados apple brandy. Heat for 10 minutes on 350 1.2 oz / 56 2 ESSENCE OF MAINES SEPTEMBER/OCTOBER 2012 September/October 2012 8 IN THIS ISSUE serving you the best STORIES AND FEATURES 5 CUSTOMER SPOTLIGHT Connor’s Grillroom, Ovalon Bar & Grill, and Powerhouse Eatery 24 18 8 AMERICAN ETHNIC A Growing Nostalgia 18 CHEF'S CORNER As Simple As Pie! 22 cheese marketplace Smoked Cheese: Winning Flavor 24The Hot Dog is Hotter THAN EVER Exciting New Hot Dog Trend 27 FLAVOR TRENDS Flavor Insights and Inspirations from Culinary Secrets® – Spice is Nice TRy out these : exciting recipes 28 Social Media Where’s the ROI? pa ge 12 e ith Pappardell Lamb Shank w 32 GLOSSARY OF TERMS Produce A to Z pa ge 17 ya Pot Pie Cajun Jambala 33 success stories Tom X Pub & Nestico's Restaurant pa ge 19 Crack Pie 34 E & S shoppe Equipment and Supply pa ge 3 1 l Pumpkin Pie Ginger-Streuse 35 TAKE THE QUIZ Test Your Knowledge of Regional Cuisine ESSENCE OF MAINES serving you the best September/October 2012 AMERICAN ETHNIC A Growing Nostalgia Effective dates: September and October 2012 THE HoT Dog Is EvEN HoTTER Exciting New Hot Dog Trend 101 Broome Corporate Parkway Conklin, NY 13748 800.366.3669 | www.maines.net All portion costs contained within are approximate. Please see your Maines Paper & Food Service Account Manager for pricing. We reserve the right to limit quantities. We are not responsible for typographical errors. SEPTEMBER/OCTOBER 2012 ESSENCE OF MAINES 3 Welcome! In the past few issues of Essence, we have taken you on a culinary tour discovering the latest in ethnic cuisine. We delighted our senses with Asian fusion, and spiced up our appetites with Latin flavors. Now, it is time to continue our tour - a little closer to home. Perhaps it’s the colder weather, or maybe it’s the economy, but consumers today are rediscovering an appreciation for regional American foods. In this issue, we’ve created an abundance of ideas that you can bring into your restaurant to inspire the senses of your customers. We share with you the latest culinary trends that are inspiring chefs, exciting customers with freshness, simplicity and ethnicity. Consumers today are eager to try new foods, but they demand authenticity and transparency. Diners are looking for a homespun atmosphere in the dining room and creativity and passion in the kitchen. On page 8, we are excited to wax nostalgic about the way things “used to be” and showcase the latest trend of rustic, authentic American cuisine. This will help you keep your menus current, and will also take advantage of the local ingredients available this season. Customers today are becoming tired of the traditional comfort foods craze. They are looking for new taste thrills and culinary invention. While delving deeper into the American ethnic cuisine trend, we rediscovered the regional cookery of the Pennsylvania Dutch (page 11). What better way to excite your customers than by reinventing a classic style of cooking. And Corporate Executive Chef Jake Hizny provides the ultimate in customer favorites with his amazing article on pies (page 18). You will also find his inspiring recipes and timely product selections for your consideration throughout this issue. To inform, inspire, and entertain – that’s what we strive for in every issue of Essence. We want to be a vital and relevant resource to your operation. If you have article ideas or suggestions for regular features of particular interest to you, please be sure to discuss them with your Account Manager. We welcome your input! Enjoy the issue! 4 ESSENCE OF MAINES SEPTEMBER/OCTOBER 2012 Connor’s Grillroom, Ovalon Bar & Grill, and Powerhouse Eatery CUSTOMER SPOTLIGHT Connor’s Grillroom, Ovalon Bar & Grill, and Powerhouse Eatery When you own three restaurants and have Today, the Powerhouse Eat- thrived in the restaurant business for more ery still retains the original than 40 years, as John Scalleat has, it’s fair brickwork, valves, and boilers to say you’ve done a few things right along that serve as the backdrop the way. Starting out in 1970 with a pizza and hoagie shop in Cookstown, PA, while also attending Kutztown University in Kutztown, PA, John went on to open Close Quarters in 1975. That restaurant quickly became popular with skiers and tourists in the Lake Harmony area of the Poconos, and, after a successful run, John sold it in 1999. Along the way, he purchased the Ovalon Bar & Grill from relatives in 1977, and in 1989 he opened the Powerhouse Eatery in an abandoned power station that required two years of work to renovate. He purchased and remodeled the building that houses Connor’s Grillroom in 2002. Business: Connor’s Grillroom Location: 55 Memorial Highway Dallas, PA 18612 for a menu of classic and contemporary American fare, with steaks, chops, and seafood dishes to appeal to the heartiest appetites. With 200 seats, it’s the largest of John’s three establishments, attracting tourists as well as travelers, thanks to its food, unusual architecture, and visibility from Interstate 80 that passes nearby. The Ovalon, which has been in continuous operation since 1946, has 140 seats and leans toward traditional Italian fare in a family- and kid-friendly atmosphere. Connor’s Grillroom, also with 140 seats, is focused on white-tablecloth dining and serves contemporary interpretations of classic American dishes. “It’s important to me to keep the ambience and hospitality of a family-run business,” John says, “to look and feel different from a chain restaurant.” His customer-service Cuisine: White-tablecloth contemporary philosophy is simple: Satisfaction is Website: http://connorsgrillroom.com guaranteed. “If someone’s not happy with their food,” he tells his staff, “just take it back and let them try something else. Business: Ovalon Bar & Grill Don’t charge them for anything they didn’t Location: 252 N Wyoming St enjoy.” Fortunately, he adds, this happens Hazleton, PA 18201 Phone: (570) 454-0853 Cuisine: Contemporary and Classic Italian of his foodservice needs for approximately 12 years, he says. In addition to fine meats, seafood, fresh produce, branded products, and pantry ingredients from the broadline selection, John also depends on ServiSolutions for his beverage-system maintenance and cleaning and sanitation chemicals. But it’s not just the products Maines sells, John adds. “It’s also their service and helpfulness as business consultants.” Phone: (570) 674-5100 American John has relied on Maines for the majority only rarely. With 110 employees among his three John uses Maines’ WyckWyre site to find qualified restaurant personnel, he says, and over the years he has sharpened his industry knowledge with Maines’ seminars on food cost and employee relations. He also benefits from attending Maines’ annual Food Show and related presentations. “The people they bring in – Jim Sullivan and Guy Fieri, for example – are truly knowledgeable and inspiring, and I’ve also learned a lot from talking to the other owners and chefs at the Food Show,” John says. restaurants, John says, “Every day is a John credits his Maines Account Manager, challenge. You have to be right there on Natalie Zehner, for her help with product Business: Powerhouse Eatery the front lines. You can’t disappear for two selection and, most importantly, for Location: 60 Powerhouse Rd or three weeks.” He works at least one or understanding his needs as a restaurant two shifts in each of his restaurants every owner. “I regard her and the other people Phone: (570) 443-4480 week, he says, either as floor manager or at Maines as allies and friends,” John says. Cuisine: Contemporary/Casual American line cook. “It’s not just a business relationship.” Website: http://ovalonrestaurant.com White Haven, PA 18661 Website: http://powerhouseeatery.net SEPTEMBER/OCTOBER 2012 ESSENCE OF MAINES 5 2012 Bountiful Harvest Cranberry Sauce $5.00/case Rebate Establishment Name: _________________________________________________ Contact Name: ______________________________________________________ Address: ___________________________________________________________ City: ______________________________ State: __________ Zip: ______________ Phone Number: _____________________________________________________ Fax Number: ________________________________________________________ E-Mail: _____________________________________________________________ Number of CASES x $5.00 = $___________________Rebate Due (MAX $100.00) Rebate Program Rules UPC # Item 200272 200287 Jellied 6/#10 Whole 6/#10 1.This offer is available to foodservice operators only. Consumer clubs, convenience stores, grocery stores, membership clubs, government agencies, national accounts and businesses buying on bid or contract pricing are ineligible. 2.Invoices dated August 6, 2012 thru December 7, 2012 are eligible for rebate. Rebate request must be postmarked by December 31, 2012. Invoice copies must accompany this rebate request. 3.One redemption per customer (MAXIMUM $100.00) 4.May not be used in conjunction with any other offer. 5.All rebates must be individually submitted by unit. Distributor tracking reports are not valid. 6.Complete this form and attach your Invoice (s) showing proof of performance. 7. Mail Form to: CPC Rebate/UNIVERSAL P.O. BOX 222510 HOLLYWOOD, FL 33022-2510 For More Information Call: (800) 257-7019 6 ESSENCE OF MAINES SEPTEMBER/OCTOBER 2012 American Ethnic: A Growing Nostalgia Pictured: Braised pork tenderloin with rice, mashed potatoes and pineapple 8 ESSENCE OF MAINES SEPTEMBER/OCTOBER 2012 missing by only focus- There’s No Place Like Home ing on the choicest cuts. Hanger and skirt steaks, for At the same time as consum- example, are gaining popularity ers are embracing ethnic fusion, on menus, and, in the hands of cre- they’re also rediscovering an apprecia- ative and talented chefs, customers will even tion for regional American foods. Today’s focus on local, in-season ingredients certainly qualifies as a top trend, order such things as blade, belly, and cheeks. Even tripe, but it’s also a rediscovery of forgotten traditions, a yearning which not too long ago was considered just offal, is finding a for a pre-industrial, pre-biotech age and “the way things used niche in a variety of slow-cooked recipes. to be.” You can see it in the rising menu mentions of heirloom produce varieties, and farmers’ efforts to bring back heritage breeds of livestock. While braising does take practice to acquire mastery, one of the key advantages is that you don’t have to worry about cooking the dish to order or getting the temperature exactly A growing nostalgia about traditional rural lifestyles is partly right – perfect for your busiest nights. Once the meat is fork responsible for a renewed interest in such all-American tender and the sauce is thick and rich, all you have to do is let cuisines as Pennsylvania Dutch, and the “cowboy” cooking of the flavors intensify as you plate the rest of the dish. the west and southwest. The Pennsylvania Dutch (or Amish) people are famous for their simplicity, and cowboys ate what Use Beer and Cider was available and what sustained them through long days of Stouts, ales, and lagers have been an American staple since hard work. What opportunities does this provide for the modern-day chef? Here are some ideas that fit the season – and current dining trends – to help keep your fall menus both focused and profitable. the Jamestown Settlement days, and the Northeast was once a major hops-producing region for the country. Likewise, apples may not have originated in the U.S., but they have certainly proliferated here, cultivated with great care. More recently, growers have focused on apple varieties that, although dry Braise a Trail to Profit and even bitter to the taste, produce Slow-cooked meats are rich, flavorful, and filling, and they wonderful, spicy, and aromatic ciders. start with inexpensive cuts that can more than offset the You can substitute cider for wine in added cost of ingredients such as heirloom vegetables and a wide variety of dishes to transform house-made condiments. “Whole animal” cooking is coming their flavor profile; just use your judg- into its own, and customers are curious about ment and imagination, and know that what they’ve been customers will welcome the variation. Beer offers all kinds of benefits in cooking, and is especially helpful for tenderizing meats such as the cuts described earlier. The wide variation, from stout to pilsners, accommodates most types of meat, including chicken (e.g., beer-can chicken) and even fish (beer-battered cod). Interestingly, beer also works well with certain baked goods, such as dark stout in pumpkin cake, helping to add moisture, flavor, and lift. SEPTEMBER/OCTOBER 2012 ESSENCE OF MAINES 9 Explore Winter Squash and Sweet Potatoes Establish Your Sense of Place Few things are as American as winter squash; in fact, the importance of terroir, the ingredients and flavors that define word squash derives from a Native American word. And it’s your sense of place. Remember that until the middle of the abundant in the fall, as well as trending higher in custom- 20th century, Americans had no choice but to eat locally ers’ value perception. Butternut squash, for example, with its mild flavor and relative ease of use, is a fantastic substitute for potatoes. It also makes naturally creamy and soul-satis- In the last issue of Essence, Chef Eamon Lee emphasized the grown and raised foods. When you source locally grown produce, cheeses, and pastured meats from within your region, simply naming the source of your ingredients on your menu, or the breed of chicken or pork you are using, will go a long fying soups. And, as you already know, way toward communicating the authenticity you are trying to the wide variety of shapes, sizes, and capture through your cooking. colors makes for lovely centerpieces for fall-themed banquets. Sweet potatoes are also extremely popular right now. They’re showing up in restaurants every- Look around at what’s growing locally through the fall season – Brussels sprouts, kale, carrots, cabbage, beets, parsnips, cauliflower, grapes, and more – and seek out variations in the standard offerings that can help your where, as fries, in a colorful medley with Brussels sprouts, dishes stand out. When writing your menu descriptions, and with an incredible array of stuffings such as coconut use the distinctive names of the vegetable varieties that you curry, spinach and corn, and twice-baked variations with are using, such as dwarf blue kale, golden beets, and snow- maple syrup and toasted pecans. Use your creativity and ball cauliflower. In addition to naming the varieties, you can knowledge of flavors, or simply bake them until completely present the delightful color variations – purple cauliflower! soft, and serve with fresh rosemary and a pat of butter. opal basil! – to instantly communicate the care and attention you give to each of your dishes. Today, there is more competition for customers’ dollars, from more places, than ever before. While staying current with the trends is an ongoing challenge, it’s a crucial part of success in today’s restaurant landscape. Maines Corporate Chefs Jake Hizny and Eamon Lee are available to consult with you on ways to cater to customers’ ever-evolving tastes. Talk with your Account Manager about Maines’ complimentary recipe-development and other businessoptimization services. 10 ESSENCE OF MAINES SEPTEMBER/OCTOBER 2012 The Pennsylvania Dutch Tradition Today, restaurants across the country are embracing the famous that are in season near the end of the summer. Although there is cuisine and traditions of the Pennsylvania Dutch. Pennsylvania sugar in the liquid, it’s that sour taste that everyone remembers. Dutch food, in terms of being a regional American cuisine, isn't The Dutch used every edible part of the meat and it is from this much different than Cajun or Creole or the food of the Pacific Northwest. It's a wonderful regional cuisine, but it is just starting to find its place in fine restaurants across the country. Set your thrifty economy that the specialty Scrapple was derived. Scrapple is made from pork, sage, spices and grain such as cornmeal, oatmeal or buckwheat. After the scrapple had been prepared, it was stored in restaurant apart from the competition and become a trendset- a cool place and set aside for future use. When served, it was cut in ter by celebrating the season with the traditional farm-to-table cuisine of the Pennsylvania Dutch. It will both intrigue and satisfy your customers looking for a modern spin on comfort food. thin slices and fried in butter or bacon fat until crisp. Most meals incorporate the fresh produce and seasonal ingredients, which are found in such abundance in the region. In the spring, the The blending of recipes from many homelands produces tasty dishes and recipes that have been handed down for generations. The cooking is simple, plain and hearty. The cuisine often mixes sweet and savory or sweet and sour foods all in the same dish dandelion season gives us one of their choicest salads. Each fall, barrels of apples are converted into apple butter, a regional specialty that is spread on bread or toast or used as a filling for baked goods. Corn is a year-round Dutch standby. It appears in endless guises. under the rubric that “seven sweets and seven sours” should be represented. The traditional “sweets” are primarily based on locally-grown fruits—apple, quince, berries, candied watermelon rind, schnitz (dried apples), shoofly—the “sours” are pickled onion, Cooked with bacon, onion and minced green peppers, it is used to stuff peppers. It appears in omelets, hash, noodles, fish cakes and waffles. It also used in pies, salads and soups. chow-chow, beets, cauliflower, tomato relish, spiced cucumbers Food is abundant and appetites are hearty in the Pennsylvania Dutch and other specialties that reveal definite German influences. country. The traditional dishes are relatively simple and unlike most regional cookery the ingredients are readily available. This is a vi- The Pennsylvania Dutch are famous for their pickles, relishes and condiments, often served as part of the traditional 'sweets and sours' with a large meal. Chow-Chow is made up of a variety of vegetables tc Pennsylvania Du 10 pounds apples 6 quarts cider 4 pounds sugar h Apple Butter nd cloves 2 tablespoons grou nd allspice 2 tablespoons grou nd cinnamon 3 tablespoons grou es ; cider for 20 minut e apples. Boil the th ter ar til qu un d ok an co h d Was the cider an into the pot with es pl ap e e ov th t m re pu then ugh a sieve to tender. Press thro the apples are very s to the pulp. Cook sp the sugar and ice d Ad s. ed se d an skin ); stir frequently to sired (a soft paste de as ick th as til un prevent burning. tal cuisine, the ancestral food that many people in the region treasure as a link to both the American and European aspects of their history. C ho w 1 c up c C ho w hopp e d g re e n t o m at o e s b 1 c up c ell pepp 1 c up c hopp e d ers hopp e d c a r ro t s c 1 a b c u b p a ge 1 whole ch o p p e d g re e n c uc um ber, cho 2 te a s p b e ans 1 c up c o ons m pp e d hopp e d u s t a r d se e d onions 2 te a s p 2 qu ar t o o n s ce s w at e r ler y see 2 d cups vin 1/4 c up e g ar salt 2 c up s S o ak t o sug ar mato e s , p epp e Drain. r s , c C o ok c a u c um b e r an d r r o t s an egar, su onions d g re en gar, salt overnig beans fo , mu s t a ht in w solving r 10 min r d an d a t e r an sugar a u t e s an c e d salt. ler y see nd salt to me d d drain d in lar . Add a ium low . C omb ll veget g e s t o ck ine vin and sim a p b o les, brin t. Bring mer for g b a ck to a boil 10 min t o , disb utes. Re oil, then frigerat r e du c e e 24 ho h e at urs befo re ser vin g. 11 SEPTEMBER/OCTOBER 2012 ESSENCE OF MAINES 1 c up c hopp e d as seen r on cove Lamb Shank with Pappardelle Yield: 1 serving 079958 1 ea. Lamb Shank, 18-20 oz., sous-vide 079983 4 oz. Glace Dagneau 010342 6 oz. Egg Pappardelle 019119 3 oz. Ricotta Sopraffina, quenelle 000110 2 oz. Butter 097428 1 ea. Royal Trumpet Mushroom 097415 3 ea. Chanterelle Mushroom 097443 2 ea. Crimini Mushroom 097277 1 ea. Mint Leaves, chopped 097531 As needed: Curly Parsley, chopped 340620 As needed: Salt 345631 As needed: Black Pepper, café DIRECTIONS 1. In a small stock pot of boiling water, place sous-vide lamb shank and reheat according to directions. 2. In a small sauce pan, add Glace Dagneau and simmer over low heat. Reserve for service. 3. With two small teaspoons, form ricotta cheese into quenelles. Reserve for service. 4. In a sauté pan, melt butter over medium-high heat, add mushrooms, season with salt and pepper, and continue to cook until done. Reserve. 5. In another small stock pot of boiling salted water, add pappardelle pasta, cook to al dente, and drain. 6. Remove veal shank from water and open package. Place pasta in warm serving bowl, add veal shank. Garnish plate with sautéed mushrooms, then drizzle Glace Dagneau over veal shank and pasta. Garnish with ricotta, quenelles, mint leaves and chopped parsley. Serve immediately. 12 ESSENCE OF MAINES SEPTEMBER/OCTOBER 2012 Discover Duck TM QUALITY, VALUE, AND INNOVATION. Since 1958, Maple Leaf Farms has been producing innovative, value-added duck products of unequalled quality. Consistent and flavorful eating experiences make our products the favorite of chefs, restaurateurs, retailers, and discerning consumers worldwide. Call today for more information! Contact Advantage Waypoint at 1-781-746-2300. Advantage Waypoint • 3 Townline Circle • Rochester, NY 14623 www.mapleleaffarms.com SEPTEMBER/OCTOBER 2012 ESSENCE OF MAINES 15 Cajun Jambalaya Pot Pie Yield: 1 Pie Crust – Makes two 9-inch crusts 381254 2 c. Flour, AP 092114 1 ea. Eggs, large 340620 1/8 tsp. Salt 305860 2 tsp. Vinegar, white 374105 1/2 c. Vegetable Shortening N/A 2 Tbl. Water, ice-cold 000110 1/2 c. Butter, cold, unsalted Filling 370510 1 oz. Canola oil 097551 1/2 ea. Green Bell Pepper, medium diced 107121 8 oz. Kielbasa Sausage, cut into 381254 1 oz. Flour, AP 1-inch pieces 289336 1 qt. Chicken Broth, more if needed 114262 8 oz. Chicken Meat, cooked, shredded 331107 3/4 c. White Rice, uncooked 345814 1 Tbl. Cajun Seasoning, divided 136746 8 oz. Shrimp, raw, 26/30 ct., P/D, tail-off 349757 1 Tbl. Blackening Seasoning, divided 345631 1/2 Tbl. Black Pepper, café 097502 8 oz. Onion, yellow, medium diced 345660 1/2 Tbl. Cayenne Pepper 097135 1 1/2 ea. Celery Stalks, medium diced 092114 1 ea. Egg, large, beaten for egg wash DIRECTIONS 1. To make the pie crusts, combine the flour and salt into Whisk continuously so roux does not burn. Now slowly a large mixing bowl. Cut the shortening and butter into whisk in the chicken broth a 1/4 cup at a time to make small chunks, and blend into flour mixture using knives in a thin, smooth gravy. Bring the gravy to a simmer, mix a crisscross motion. Blend until the mixture has texture in the cooked kielbasa, chicken, and vegetables, and of coarse. small pea size-balls of butter and shortening. cook until slightly thickened, approximately 20 minutes, Then add the egg, vinegar, and water, slowly pouring stirring occasionally. into flour mixture, and stir only until moist. 2. The dough should stick together and hold. Form into 2 5. Mix the rice into the gravy mixture, and simmer until the rice is almost tender, approximately 15 minutes. balls and wrap in plastic wrap. Flatten each into a disk Mix in the shrimp and cook until they are opaque and and put into refrigeration for approximately 1 hour. pink, approximately 5 to 10 minutes. Taste and season 3. Heat canola oil in a large saucepan, and cook the kielbasa and chicken meat over medium heat until the the filling with black pepper and cayenne pepper, and remove the filling from the heat. sausage begins to brown, approximately 10 minutes. 6. Fit the pie crust into a 9-inch pie dish; brush crust with Now sprinkle the meat with 1/2 Tbl. each of the Cajun beaten egg, and poke holes all over the crust with a seasoning and the Blackened Seasoning as it cooks. fork. Bake in the preheated oven for 3 minutes. Fill Remove the sausage and chicken from the pan and the par-baked crust with the filling, then top with the reserve. Add to the same pot the onion, celery, and second crust, and pinch and crimp the edges of the crust green bell pepper, and cook until the onion has turned together with a fork. Brush the crust with more beaten translucent, approximately 5 minutes. Now add the egg, and cut several steam slits into the top of the crust. remaining Cajun and Blackening seasonings. Remove the vegetables and reserve. 4. Make a roux with the oil left in the pan by adding the flour. Whisk the flour and oil together and cook over low heat, whisking constantly, until the mixture is a pale brown color; this can take approximately 15 minutes. 7. Bake in the preheated oven until the crust edges begin to brown, approximately 15 minutes. Line the edges of the crust with foil, and bake until the crust is golden brown, approximately 5-10 minutes. 8. Remove from oven and place on cooling rack for approximately 1/2 hour before slicing for service. SEPTEMBER/OCTOBER 2012 ESSENCE OF MAINES 17 chef’s corner By Chef Jake Hizny As Simple As Pie! Pie has been a staple food since the founding of our great country. Americans love pie! It doesn’t get any simpler than that. There is nothing more enjoyable than a great piece of pie with a cup of freshly brewed coffee or a cup of perfectly steeped tea. When I was working in restaurants, I “always” made sure to have a variety of pies (cream, fruit, custard, and occasionally a traditional meat pie) on the menu. They would sell all the time, because the great thing about pie is that it has no season. Yes, there are some pies that tend to be associated with holidays, Pumpkin and Sweet Potato at Thanksgiving and Pecan at Christmas, but you can feature these pies at any time of the year, and I know they would sell. Pies come in sweet and savory, mini, deep dish. and deep fried. Pies, perhaps more than any other food, are so endearing. And to me, that is why pie has become the cool kid on the dessert block again. Over the last few years, pie was pushed out of the limelight with all the fuss over cupcakes and donuts. But I’m here to say that pie is back. Americans are demanding more pie. Pie satisfies our sweet tooth and carries us on a journey for those “remember when” moments. 18 ESSENCE OF MAINES SEPTEMBER/OCTOBER 2012 What makes a good Pie? The crust or the filling? Crack Pie I believe the crust is the most important component of the Yield: 2 -10" Pies pie. It literally is the foundation. And if you don’t have a good crust, than it’s just a waste of calories. So, let’s first talk about that perfect crust, which should be a golden-brown inspiration that is richly flavored and just salty enough to contrast Chef Jake Hizny a sweet filling. I like the texture to be as flaky as a croissant but still crisp. And once I take a bite of temptation, it should shatter, then melt away instantly on my tongue. This can only be accomplished with fat! I grew up on a basic crust that was Ingredients Cookie for Crust: tried-and-true, and simple to make. It is known as a 321 crust. 381254 2/3 c. Flour, AP 3 parts flour, 2 parts fat and 1 part water. It’s a great crust, but 003200 1/8 tsp. Baking Powder like anything else, there are hundreds of variations. And today’s 003201 1/8 tsp. Baking Soda chefs are pushing the limit when it comes to the fat. Some feel 340620 1/4 tsp. Salt that “all-butter” crusts are the hands-down favorite. However, I 000110 1/2 c. Butter, softened know many swear by all lard (pork). I have been experimenting 380150 1/3 c. Brown Sugar, light with a combination of fats, mainly because I didn’t want to give 380424 3 Tbl. Sugar, granulated up the sweet luscious flavor of the butter entirely. I have made 092111 1 ea. Eggs, large crust using a 50/50 blend of butter and animal fat (pork lard) 325632 1 c. Rolled Oats and also a 70/30 blend. After many crusts filled with memorable fillings (good thing I have an endless supply of in-house Crust: official taste testers at the corporate office), the favorite crust See Recipe Crumbled Cookie was the 70/30 blend. It baked up crisp, yet it was marvelously 000110 1/4 c. Butter tender and flaky with just the perfect taste profile of butter and 380150 1 1/2 Tbl. Brown Sugar, light a mild hint of bacon that blended with every filling I added 340620 1/8 tsp. Salt to it. If you really want to experiment out of the pie shell, try replacing the pork lard with duck lard. The crust will have a Filling: very light flavor, and texture will be a perfect balance between 380424 1 1/2 c. Sugar, granulated crisp and flaky. Just imagine the reaction from your customers 380150 7 oz. Brown Sugar, light when you tell them about your Honey Apple Pie with Thyme in 340620 1/4 tsp. Salt a nontraditional duck fat crust. I’m thinking immediate sell at N/A 1/3 c. Milk Powder upscale pricing. A little duck fat can turn into big dollars! 000110 1 c. Butter, melted 015500 7 oz. Heavy Cream 350750 1 tsp. Vanilla Extract 092111 8 ea. Eggs, large, yolks only See Recipe 2 ea. Prepared Crust If you are a non-traditionalist you can make pie crust from graham crackers, Oreo cookies, pretzels, and the list can go on. There really are no rules when it comes to the crust, other than it tastes good. But in the end, if you’re not up to making your own crust, just ask your Maines Account Manager about our 380170As needed, 10X Powdered Sugar, garnish ready-made frozen pie shells and filled pies. Maines has ingredients for you to perfect the art of creating sweet comfort by the slice. Remember, a good piece of pie is like a hug from your (Recipe continued on page 21) mom or grandmother. The better the pie, the bigger the hugs. SEPTEMBER/OCTOBER 2012 ESSENCE OF MAINES 19 chef’s corner By Chef Jake Hizny Now for the pie filling Fresh or prepared, you decide! Pie fillings generally contain fruit, custard, or cream. Prepared pie fillings are very convenient; however, they don’t even come close to made-from-scratch fillings. There is nothing wrong with using prepared filling, but I suggest that you use a high-quality filling. I have also discovered that by adding a few ingredients to a prepared filling, you can create some unique flavor com- a soufflé during the baking process, but once you take the pie out of the oven, it deflates back into its crust. Sometimes during the baking or cooling process, the pie will crack. Here is a great tip that a lifelong baker gave me years ago. Let the filling rest for approximately one hour before incorporating the eggs into the mixture. This little trick is the fix, and you won’t have a problem with cracking. In addition to the pies that we all grew up on, today’s pie bak- binations. I have taken prepared apple ers are really thinking outside the box. They are incorporating pie filling and blended in plumped different cultures and ingredients to come up with some really raisins and walnut pieces. I then filled incredible creations. Recently, while in Houston, Texas I had a a buttery pie crust, drizzled caramel pie that was made with apples layered with roasted green chil- sauce over the filling and topped it with ies in a savory cheese-infused crust sprinkled with a streusel a cinnamon crumbed topping. By adding topping of walnuts and brown sugar. This baker took two of a few ingredients, I created the perfect foundation for a spectacular pie, and I the basic ingredients from the Southwest and incorporated them into a pie that is savory, sweet, spicy, and somewhat must say it is one of the best I’ve tasted. earthy. It was incredible, and when I asked how it sold, the This type of pie will also distinguish waiter told me it is the cornerstone of their dessert menu. Can your operation from the competition. For me, fruit fillings made from you imagine - the cornerstone? Talk about putting distance between you and your competition. scratch are the way to go. You Recently, I was in a restaurant in Washington, D.C., that is just need to follow the recipe “known” for its apple pie. When I walked into the restaurant, I to ensure the filling is properly was looking down into the bakery. The pastry chef was hand- thickened, and the cut edges of the pie will ooze slightly. That is a great indicator that peeling Granny Smith apples for the next batch of pies. Its apple pies were “individual” sized, (but they were perfect if you the filling is perfect. The fruit will also look clear and wanted to share). Customers come to this restaurant for the distinct, and the color will be bright. You won’t get that from PIE! One of the trendiest pies racing across America is a pie canned prepared filling. called “Crack Pie” (recipe included). I’m not sure Cream fillings should be smooth, free of lumps, and rich in appearance. These fillings can be a base for a variety of pie options: chocolate-peanut butter cream pie, blueberry cream, coconut cream, and banana cream pie to mention a few. Pumpkin and sweet potato pie fill- 20 ings are a custard-type filling. In the oven, they will resemble ESSENCE OF MAINES SEPTEMBER/OCTOBER 2012 how it got that name, but I’m thinking it’s because you become addicted to it. In New York City, this pie is fetching a whopping price of $44 for a 9-inch pie. It is made with an oatmeal cookie crust and the filling includes egg yolks, sugar, butter, and heavy cream. (Someone is making Directions Cookie for Crust: a lot of money.) To me, it 1. Preheat oven to 375°F. is similar to a good old- 2. In a medium mixing bowl, sift together the flour, fashioned Southern favorite - cheese pie. It’s sweet, rich, baking powder, baking soda, and salt. 3. In the bowl of a stand mixer using the paddle attachment, beat the butter, brown sugar, and and marvelous. sugar until light and fluffy. Think about other things you can do with that pie crust. Pot pies, quiche, meat pasties, and deep-fried turnover pies are a few oppor- 4. Whisk the egg into the butter mixture until fully incorporated. 5. With the mixer running, beat in the flour mixture, a tunities to utilize the crust. I get just as excited about savory little at a time, until fully combined. Stir in the oats pies as I do about their sweet cousins. There are few things until incorporated. more comforting than the marriage of meat and pastry. It’s a work of bubbly goodness. You can create a traditional chicken pot pie or offer upscale versions such as Steak and Stilton pot pie or maybe a stone crab pot pie. A very unique 6. Spread the mixture onto a baking sheet and bake until golden brown and set, approximately 20 minutes. Remove from heat and cool to the touch on a rack. Crumble the cooled cookie to use in the crust. offering that I had the pleasure to taste was a ham and Crust: cabbage pot pie. I had this pie at an Irish pub. It resembled 1. Combine the crumbled cookie, butter, brown sugar, the classic Shepherd’s pie, and it was loaded with cabbage, and salt in a food processor, and pulse until evenly onions, and ham and encrusted with mashed potatoes. Very combined and blended (a little of the mixture yummy, inexpensive to make, low food cost, high profit, and clumped between your fingers should hold together). unique to your operation and your customers. Divide the crust between 2 (10-inch) pie tins. Press the crust into each shell to form a thin, even layer I hope to see pie on your menu, not only because it is along the bottom and sides of the tins. Set the trendy, but because I’m sure your customers will accept it prepared crusts aside while you prepare the filling. with open arms. Until next time, Chef Jake Filling: 1. Preheat oven to 350°F. 2. In a large bowl, whisk together the sugar, brown sugar, salt, and milk powder. Whisk in the melted butter, then whisk in the heavy cream and vanilla. 3. Gently whisk in the egg yolks, being careful not to add too much air. 4. Divide the filling evenly between the 2 prepared pie shells. 5. Bake the pies, one at a time, for 15 minutes, then reduce the heat to 325°F and bake until the filling is slightly jiggly and golden brown (similar to a pecan pie), about 10 minutes. Remove the pies and cool on a rack. 6. Refrigerate the cooled pies until well chilled. The pies are meant to be served cold, and the filling will be gooey. Dust with powdered sugar before serving. SEPTEMBER/OCTOBER 2012 ESSENCE OF MAINES 21 cheese marketplace Smoked Cheese Smoked Cheese: Winning Flavor Smoked cheese is a delicious and flavorful way to enhance a After the cheese has ripened to a certain extent, it is smoke- menu item. These cheeses are as delightful to look at as they cured as per the result desired. There are basically two ways are to taste. People from all over the world are crazy about that can be used to produce smoked cheese - cold smoking smoked cheese because of its great flavor and tenderness. method and hot smoking method. Smoked cheese is any cheese that has been given extra flavor Cold smoking is preferred for cheese since the temperatures by placing it over smoky embers. It typically has a yellowish- used in cold smoking typically range between 70 and 90°F, warm brown outer "skin," which is a result of the curing process. enough to soften the cheese, but not warm enough to melt it. Cheese smoked using any type of method has been infused The hot method is performed at temperatures that would melt with the flavor of smoke. The cheeses used in smoked cheese most cheeses. A cheese may be smoked while it is aging, or after can come from cow, sheep, goat, or any other type of milk that the aging process, when the flavor of the smoke will settle into is typically fermented into cheese. the outer portion of the cheese. Many cheeses lend themselves to being smoked. Traditionally, Change up your menu by using smoked cheeses in your the hard cheeses like Cheddar or Gouda are smoked. Other macaroni and cheese. And a good smoked Mozzarella is a popular ones include Mozzarella, Provolone, Gruyere, Swiss beautiful thing all melted in a grilled cheese. Smoked cheese can be a little more expensive than regular and Pepper Jack. a Smoked G ouda M cheeses; however, the flavor is well worth shed Potatoes tatoes , 3 pounds Idaho po d be cu d an peeled salted butter 6 tablespoons un m, 3/4 cup heav y crea ed ed ne plus more if ed 3/4 pound shredd a ud Go ed ok sm ound Salt and freshly gr er white pepp the extra cost, and will help distinguish your restaurant from the competition. Smoke 2 cups 2 (16-o d G oud water unce) c a R i s ot to ans chic 1/3 cup ken bro shallots t h 1/2 teas utter d cover an an ep 2 p uc sa c oon salt a ups Arb lt in orio ric d 1 teaspoon of sa at 1 1/2 cu he m iu ed e m Place potatoes an er ov ok 1/2 cup ps shred ing to a boil and co dr y wh ded sm 5 cups with cold water. Br ite wine oked Bo n. ai Dr . es ut c in h m C uda che o 20 o p to m p 15 r, e b de d in ten a e ese r u w until fork g a u t la or sp e r an d d the butter, medium ad d b in an r an a o ep ch t uc h sa e ; th h s to e es e t to a ta a t po . Add 1 side . M Return the 2 minu / 3 c up elt butt es, stirring to t e s un c shallots er in a . Mash the potato o ly sh v fre e d , cover large n r cream, and cheese an o e lt r d sa u th , wi s n t on t ir as an d c o o onstick il Se . r gs t in in h on g e as se c li e o th q e s au c e p a n k u s fo id t a r incorporat m n is 2 minu t i ly a x n over b t . . u s S rm o r t wa e r ir e , stir un bed, stir tes. Add in 1/2 c er. Serv til abso ring con rice . Co u c o n s t an ground white pepp p wine; c rb e d . C s ok t tly. Be s a o ok 30 ntly. Ad ontinue ur e b r o se cond s ding sa total). S adding th is ab lt tir in G a nd 1/2 broth 1 s o rb e d oud a , c c up b r o / 2 c up until sp before a ook jus th at a tim inach is d d t in u g n e , stirrin the ne x til melt wilted. t (abou ed. Stir g t 20 min in arug ula or s ute s pinach . C o ok just 22 ESSENCE OF MAINES SEPTEMBER/OCTOBER 2012 1 tables poon b The Hot Dog is Hotter than ever 24 ESSENCE OF MAINES SEPTEMBER/OCTOBER 2012 From food trucks to chains to chef-driven restaurants, hot dogs are experiencing a renaissance. With all the innovation lavished on hamburgers lately, it should come as no surprise that the humble hot dog is finally climbing the value chain. This growing new trend of hot dogs is a further development of the “better burger” trend. And while well-done classics continue to thrive, many of the crowd-pleasers on menus across the U.S. are surpassing tradition to include inventive toppings and ingredients. Nancy Kruse, menu trend analyst and president of The Kruse Company consultancy in Atlanta, says these haute dogs owe a launch of the hot dog line, touted as a snack or a meal, drove debt to the burger upgrades that have occurred during the past sales across four dayparts. five years. Kruse says, “I think the extraordinary success of the new age burger chain has caused chains and chefs to reconsider the hot dog and treat it the same way they do the burger - namely as a carrier for a range of creative premium toppings.” The Senate Pub, a Cincinnati-based independent eatery, has added style and variety to its menu with additions such as their Korean Hot Dog. It has blended Korean and American cuisines by topping an all-beef hot dog with red chili mayonnaise, With one eye on the bottom line, restaurateurs are leveraging braised beef short ribs, house-made kimchi, pickled cucumbers customer cravings for fresh tastes, ethnic flavors, house-made and sesame seeds, and served it on a brioche bun. ingredients, and unique presentation styles to transform this all-American favorite. Wienerschnitzel, a 350-plus-unit hot dog chain based in Irvine, Calif., said its Angus Pastrami Dog, served in a pretzel bun, has For example, Richard Blais, winner of Bravo's television cooking been popular since day one. The item starts with a 100-percent competition “Top Chef All-Stars,” has created HD1, a restaurant Angus beef hot dog that's topped with pastrami, Swiss cheese, focused on serving high-quality hot mustard, and a pickle spear, and dogs with unusual combinations. served in a pretzel bun. The menu at his Atlanta-based restaurant includes offerings such as the Kenturkey, a turkey sausage topped with tomato-pimento mar- “Developments in hot dogs allow them to serve as a blank slate.” malade, mornay, bacon, and parmesan; the Eastbound and Down, a hot dog topped with pulled pork, coleslaw and mop sauce; and the South of Chi-Town, a hot dog topped with chow-chow, fried green tomato, sweet pickle and barbeque sauce. At Sonic Drive-In, this 3,500-unit quick-service chain has become known for its inventive hot dogs. The Chicago Dog, part of its Premium All-Beef Hot Dog lineup, is a rendition of the classic item. A grilled beef hot dog is topped with pickles, New at Dirty Franks’ International Dogs in Columbus, Ohio, hot dogs can be topped with Korean kimchi, mango chutney, tzatziki sauce, or Sriracha slaw, and they serve brunch hot dogs with pork loin breakfast sausage and smoked bacon at Franks ‘n Dawgs in Chicago. We’ve looked around at what other restaurateurs are doing and compiled the following list of possible ingredients to spark your imagination. Serve a Thai-style “hot dog” if you like. But exercise your own good judgment: customers pay for what tastes good, not innovation for its own sake. relish, tomatoes, sport peppers, chopped onions, celery salt, (Note: the following ingredients are listed in no particular and mustard, and is served in a poppy seed bun. Sonic said the order; they’re not recipes, just ideas.) SEPTEMBER/OCTOBER 2012 ESSENCE OF MAINES 25 Toppings Pickle relish, sliced dill pickles, deep-fried pickle chips Mustard: traditional yellow, stone-ground, or house-made Sliced jalapeños or mild peppers Roasted red-pepper or veggie cream cheese Chopped tomatoes, onions, mushrooms, bell peppers – raw or sautéed Chipotle mayo, tomato aioli, garlic-lemon sauce, dill relish Kielbasa or Polish sausage Sauerkraut, kimchi, jicama, or green papaya salad, mint-ponzu-ginger slaw Crème fraiche, hollandaise, or mornay sauce German bratwurst Chili The Meat Coneys, Franks, Weiners, etc., made with beef, pork, or turkey The “Bun” The basic hot dog roll Puff pastry wrap or fillo dough English “bangers” Mexican chorizo Portuguese linguica Poppy-seed or sesame roll Naan or flatbread Mini baguette Filipino pan de sal Flour or corn tortilla, steamed or lightly crisped in oil Relishes & Condiments Fried egg Havarti, Swiss, American, Cheddar, Pepper-Jack, chevre, or other cheese Grape, cranberry relish Horseradish Sriracha or house-made hot chili sauce Curry sauce Toasted pine nuts, pecans, walnuts Cilantro-mint chutney Bacon, shaved pastrami, pancetta Cooked salsas or molés Italian sweet or hot sausage Avocados or guacamole Wasabi dressing Andouille sausage Olives, capers Roasted garlic Calabrese sausage Romaine lettuce Thai peanut sauce House-made duck, tarragon, and juniper-berry sausage; or any other house-made sausage INSTEAD OF BREAD Once you knock the hot dog out of the bun, a constellation of too, by adding possibilities opens to your imagination. The bun? Why not a fresh vegetables? flatbread instead? Or a “blanket” of puff pastry? How about a fresh-made poppy-seed or pretzel roll? Stretching for even more differentiation, look for hot dogs served on things other than bread. Arepas, for example. Flattened tostones. Bao. Waffles. Rice cakes. 26 You get the idea. The four basic parts of a hot dog – bun, sausage, toppings, and condiments – can all be reimagined to create Or take the sausage - instead of the standard beef-and-pork dishes that are both familiar and exotic. frank, how about a house-made chicken-and-apple sausage, or While these “hotter” dogs may never look quite right on white chorizo, or Portuguese linguica? When it comes to toppings, tablecloths, they could be perfect as a lunch special or a hearty would customers mind if you replaced yellow mustard with a addition to your bar menu. Some restaurants have even built stone-ground cranberry mustard? And why not make it healthy, their entire menu around them! ESSENCE OF MAINES SEPTEMBER/OCTOBER 2012 Flavor Insights and Inspirations FLAVOR TRENDS Spice is Nice We’ve been watching patron palates evolve for several years now. Even the most faint-of-heart diners are braving the world of bolder flavors. It’s simple to address this demand by using spice blends. The renewed interest in creating traditional and custom spice blends has been stimulated by both the desire for more authentic ethnic food as well as the interest in locally grown food. Spicing local foods with exotic spices from distant corners of the Earth seems to be perfectly consistent with the new trend of locavore (a person interested in eating food that is locally produced.) Spice blends are a truly cost-efficient solution for any operator. Ready-made blends come in a huge variety of flavor combinations to complement everything from fish to steaks to ethnic dishes. These blends allow you to take a mainstay menu application and create variations on a theme – for instance, add Jamaican Jerk seasoning to a basic Philly sandwich and you’ve got a Caribbean Philly. WHAT'S HOT? Moroccan flavors are popular this season, and they are rich in peppers. Peppers are becoming a hot item in flavors for the New Year, but "not too hot." Bhut Jalokia, aka "ghost" chilies, are having a run as a fad, but are more of a gimmick than a flavoring. The more popular Best of all, you can add these seasonings for only about peppers that can provide punch to flavor blends are the a penny per serving, but the exciting new items that Aleppo, Marash, and Urfa. you create allow you to charge more and therefore realize greater margins. For just a little bit of spice or flavor added, you can add a lot of value and charge more for the plate. Chili peppers like Shishito, Padron, and fresh cayenne are newer varieties to the processing industry, and the heat and spices they add to dishes is a building movement. Also gaining a national interest is the Hatch Another stimulus for the use of standout chili from New Mexico. spices is spurred by the attention still being paid to reduced sodium in foods. This is a great opportunity to season with herbs and spices, and use salt as a final touch. SEPTEMBER/OCTOBER 2012 ESSENCE OF MAINES 27 Ebay Social Media Feedburner Reddit WordPress (blue) Delicious FriendFeed Drupal Flickr YouTube Twitter Link SlideShare Metacafe Twitter Facebook GoogleRetweet Yelp MySpace Goo Stumbl By Alissa Strong Gowalla Newsvine Flickr Delicious ICQ Where’s the ROI? Xing Facebook Paypal Yahoo Buzz Star Mixx Netvibes DotStumbleUpon MySpace HeartSlashYahoo Digg When it comes to social media, you’re probably wondering you’ll make is time. But social media doesn’t just stop at what “How do I determine if there’s a return on my investment?” To tonight’s special is. With social media, you create this lasting be perfectly honest with you, this is one of the biggest chal- connection to your customers. The fans on your Facebook lenges of social media, and there’s no clear way to measure it.Microsoft page "like" you forMSN a reason, and they want toApple hear from you. Podcast Slash Dot Button Blue Social media muddies the water when it comes to traditional Mixx Button OrangeSkype Reddit GreenFriendFeed Technorati So that brings us to the indirect ROI of social media. If you marketing and determining your ROI - there is so much more have a great message online, it can spread like wildfire, allow- to it than just sales. By only focusing on numbers, you are not ing you to reach new customers. Take this story, for example: taking into consideration everything else that social media has is having one of the slowest days its ever seen. App StoreA restaurant Amazon Last.fm Button White Button Light Blue Button Yellow Newsvine SlideShare Reddit FriendFeed YouTube LinkedIn to offer your business. It is a long-term investment that your The owner puts this message out on social media: “Push-up Button Red brand makes, and when it is integrated with other marketing Contest. $200 Prize.” Facebook fans shared with their friends efforts can be aUpdate valuable #2 way to connect with customers and online, essentially doing all of the advertising for free. That foster long-term relationships, in turn generating more sales. Newsvine Let’s say you pay to run an advertisement in the newspaper Qik ROI? Reaching new customers, building brand awareness, and building brand loyalty by posting Ember a uniqueApp message. Coroflot Foursquare many coupons were redeemed, and determine if paying to runTumblr that advertisement was worth it. You’ll cross your fingers and Yahoo they are connected with online just how great you are. This Behance Microsoft MSN a small portion of them to come in to your restaurant. After they leave, you have no way to send them a message without is your most powerful form of advertising, and by building Design Float Deviant Art App Store Amazon a presence online, you can directly connect with them and Apple MobileMe asking. This is the power of social media. If you aren’t integrating social media into your marketing strategy, you are Bebo Squidoo missing outQik on all of the benefits that traditional Vimeo advertising Enter social media. With social networking sites, such as App Store Facebook and Twitter, you can put out that same information Amazon can’t offer you. Last.fm Mister Wong on your specials or provide a coupon to encourage people to If you have questions or are looking for advice on social come in to your restaurant, but you don’t have to pay to reachRSS media, feel free Email to contact me at alissa.strong@maines.net. Qik I can’t wait Tumblr to talk to you! Vimeo Update #1 Viddler WordPerss Virb Alissa Strong, Maines’ Internet Communications Coordinator, is a recent college graduate from Penn State University with degrees in advertising and Spanish. She is a social media enBehance Design Float thusiast who joined Maines’ marketing team to head its social media efforts, and has becomePosterous Tumblr WordPerss Blogger Google Buzz Picasa Bing a valuable resource for Maines’ customers. 28 ESSENCE OF MAINES SEPTEMBER/OCTOBER 2012 Behance Des Last.fm they’ll willingly say great things about you, without you even Friendster those people. The only investment Post Apple people who love your business and will tell you and everyone Hyves and will come back for more. Unfortunately, you Identi.ca have to pay paying to run another ad. Last but not least, social media will help youBlogger connect with WordPerss Microsoft These are your number MSN one fans, the your brand advocates. Netvibes Yahoo Buzz AOL hope any new customer WHO came in had a good experience who see your ad aren’t interested, and you’ve only convinced Mist Google Vimeo Viddler Virb Yahoo Yahoo Buzz Netvibe creativity, and, of course $200 for the winner. How’s that for SlideShare Google Google Talk appetizer. You can look for a spike in your sales, track how to reach all of those people. The truth is, most of the people Mob YouTub night was the busiest he’s ever had, and all it took was a little promoting a dinner special or providing a coupon for a free IconDock AOL Skype EbayDesign Float Friendster Feedburner Deviant Art Sha Viddler Blogge Devian Mee Bebo Squido WordPress (blue) Dru Design Bump The Art of Hors d’Oeuvres Brie with Raspberry & Almond in Fillo Spanikopita Contact Advantage Waypoint at (781) 746-2300 for more information. 30 ESSENCE OF MAINES SEPTEMBER/OCTOBER 2012 Assorted Quiche Ginger-Streusel Pumpkin Pie Yield: 1 Pie Filling 175020 1 ea. Pie Crust Shell, 9-inch 092114 3 ea. Eggs, large, lightly beaten 220697 15 oz. Pumpkin, solid-pack 015500 1 1/2 c. Heavy Cream 380424 1/2 c. Sugar, granulated 380150 1/4 c. Brown Sugar, light, packed 345206 1 1/2 tsp. Cinnamon, ground 340620 1/2 tsp. Salt 345004 1/4 tsp. Allspice, ground 345497 1/4 tsp. Nutmeg, ground 345215 1/4 tsp. Cloves, ground Streusel Topping 381254 1 c. Flour, AP 380150 1/2 c. Brown Sugar, light, packed 000110 1/2 c. Butter, cold, cubed 328134 1/2 c. Walnuts, chopped 097216 1/3 c. Crystallized Ginger, finely chopped DIRECTIONS 1. Remove pie shell from freezer and thaw slightly. Then flute edges. 2. In a large mixing bowl, combine the eggs, pumpkin, heavy cream, sugars, cinnamon, salt, allspice, nutmeg, and cloves. Pour into pastry shell. 3. Preheat oven to 350°F. Bake pie for approximately 40 minutes. 4. As the pie is baking, in a small mixing bowl combine the flour and brown sugar; cut in butter until crumbly. Stir in walnuts and ginger. Remove pie from oven and sprinkle over filling. 5. Return pie to oven and bake additional 15-25 minutes until a knife inserted in center of pie comes out clean. 6. Remove pie from oven and cool on a wire rack. Refrigerate for approximately 4 hours before slicing. SEPTEMBER/OCTOBER 2012 ESSENCE OF MAINES 31 GLOSSARY OF TERMS Aioli: A Provencal sauce or mayonnaise made with raw garlic Apple butter: A thick, dark brown preserve made by slowly cooking apples, sugar, spices, and cider together. Used as a spread for breads Black garlic: Fermented garlic, originally from Asia, with a sweet, balsamic taste Braising: A method of searing and slow-cooking meat and vegetables Brix flavor measurement: A scale indicating the comparative flavor concentrations of fresh produce Bhut Jalokia: aka "ghost chili” one of the hottest peppers in the world. Used as a spice and as a remedy to summer heat. In India, the peppers are smeared on fences to keep wild elephants at a distance Butternut squash: This large, cylindrical winter squash looks rather like a pear-shaped bat. The color of the smooth shell ranges from yellow to camel; the flesh is sweet and orange. It can be baked, steamed or simmered Charcuterie: Taken from the term cuiseur de chair, meaning "cooker of meat," charcuterie has been considered a French culinary art at least since the 15th century. It refers to the products, particularly (but not limited to) pork specialties such as PÂTÉS, RILLETTES, GALANTINES, CRÉPINETTES, etc., which are made and sold in a delicatessen-style shop, also called a charcuterie Cowboy caviar: A Southwestern-style dish with black beans, black-eyed peas, corn, and other ingredients Curing: To treat food (such as meat, cheese. or fish) by one of several methods in order to preserve it. A few of the methods include smoke-curing, pickling, salt-curing, and cheese curing. Some of the more common cured foods are smoked ham, pickled herring, and salted fish Heirloom plant: A variety of fruit, vegetable, or herb once commonly grown and no longer produced in commercial agriculture Heritage breeds: Traditional chicken, duck, pork, beef, or other meat breeds that fell out of favor in the Industrial Era Hog maw: A Pennsylvania Dutch dish. It is the lining of a cleaned pig's stomach traditionally stuffed with cubed potatoes and loose pork sausage. Hubbard squash: A large, cultivated variety of squash with a tough, blue or golden rind and orange meat Koppsupper: A Pennsylvania Dutch term for a cup of soup Kurobuta: The Japanese name for the Berkshire breed of pig Lebanon bologna: A cured, smoked, fermented, semi-dry sausage. Similar in appearance and texture to salami, but has a distinct tangy flavor, more so than other fermented meat products Locavore: A person interested in eating food that is locally produced, not moved long distances to market Rivvels: Small dumplings described as "large crumbs" made from "rubbing egg yolk and flour between the fingers" Schnitz un knepp: It translates roughly to "(apple) slices and dumplings." Something that is "snitzed" is sliced, such as thinly sliced apples in this dish Scrapple: Pork scraps left over from butchering are combined with cornmeal, buckwheat flour and spices and formed into a loaf. Slices of the scrapple are then pan-fried before serving Secondary cuts: Less-expensive meat cuts such as hanger and chuck steak, shanks, cheeks, and jowls Sippli: A light broth, also called "little soup" Shoofly Pie: Pie consisting mainly of molasses, brown sugar, water, and butter Dutch Spiced Pot Roast: Beef is spiced and then browned on both sides and boiled for 2 hours. It is then thickened with brown flour to make gravy Spaetzle: Tiny noodles or dumplings made with flour, eggs, water or milk, salt, and nutmeg. The spaetzle dough is rolled, cut into slivers, and then boiled. Fasnachts: This is a donut-like treat. Potato dough is deep fried and then coated in powdered or granular sugar Suppe: A thick chowder soup, often served as a meal with bread Fennel: A widely grown, bulb-like, sweet-flavored vegetable that’s popular in braised dishes 32 Aioli Scrapple Produce A to Z: A Selective Glossary Terroir: A French word for the sense of place reflected in the taste of wines and food G'schmorte: A soup with no broth, often like a Brieh or gravy The Other White Meat: A marketing slogan no longer used by the National Pork Board Getulte Rinderbrust: Beef fillet seasoned and covered with chopped meat, rolled, and tied. It is then cooked in a covered pot with water until tender Winter vegetables: Vegetables, such as squash, savoy cabbage, and kale, that flourish late into the growing season or store well through the winter ESSENCE OF MAINES SEPTEMBER/OCTOBER 2012 Tom X Pub & Nestico's Restaurant Success Stories Sharing Your Latest and Greatest Achievements! Success Stories One of the best ways to grow your business is by learning from your peers. In this section, you’ll discover what other independent restaurants are doing to experience success. TOM X PUB 100 Tom X Rd • East Stroudsburg, PA 18302 (570) 223-5025 Pub X Tom Tom X Pub Amid the pristine beauty of Pennsylvania's Pocono Mountains, there is a place where guests experience warm hospitality and superior service. The historic Tom X Pub is that special place. Nestled among rugged beauty, the restaurant is rustic and elegant, and the cuisine reflects the diverse culture of the region. The Tom X Pub specializes in delicious and reasonably priced entrees, including house specialties and other customer favorites. Owners Steve and Ruth VanWhy say the menu is family friendly with a French/ Continental twist. A few of their inventive signature dishes include a Cowboy Pork Chop served with dried cranberry and apple relish, Escargot with gorgonzola and walnuts, and Salmon en Croute with spinach and roasted peppers. The chef, Chef Dean, graduated from CIA in Connecticut. He trained in New York under a French Master Chef and worked at Tavern on the Green. He also had an opportunity to cook for the American Council on Foreign Relations. Chef Dean says, “Our Account Manager at Maines, Robert Bateman, is a former chef and is very helpful with suggestions and sampling of new products. Working with Maines is a perfect blend of service, quality, ideas, suggestions, and cost control.” NESTICO'S RESTAURANT 412 N Main St, N Syracuse, NY 13212 (315) 458-5188 www.nesticosrestaurant.com Nestico's Nest ico's Nestico's Restaurant was opened 13 years ago by Peter Nestico. It offers an extensive dinner menu of homemade Italian food, steaks, chops, seafood, and appetizers. Lots of people think it's just Italian, but it's not true! Many innovative and fresh specials are served at lunch and dinner. The goal is to charge a reasonable amount of money for the best homemade food around. Peter Nestico says, “The best times are when the dining room is active, and you hear laughter from the bar when you walk in. We enjoy making people happy.” Nestico’s is well known by the locals for its great homemade food, including signature dishes such as Pasta Pie, Eggplant Rollatini, Utica Greens, and Chicken Riggies. But most of all Nestico's is loved for its terrific, friendly. and longtime staff. Nestico’s is currently undergoing a renovation to the exterior of the restaurant. Peter said, “We have continuously updated the inside of the restaurant, but we knew it was time to upgrade the outside when customers would come in and say that they had been driving past our restaurant for years and didn’t know it was so nice inside.” Maines has been very valuable to Nestico’s. “They don’t take their customers for granted,” Peter says. “Our Account Rep Stuart Egan and Corporate Chef Eamon Lee have both been very helpful with ideas. They spent time with us at the Maines test kitchen helping us incorporate more contemporary items into our new menu.” SEPTEMBER/OCTOBER 2012 ESSENCE OF MAINES 33 E&S shoppe Equipment and Supply When the weather cools off, it is time to start thinking about comfort foods. Consider braising. This ancient method of cooking a meat or vegetable using low heat has been around for at least 300,000 years. When done with the proper liquids (stocks or wine) and the right aromatics (root vegetables and herbs), braising carries more flavor than boiling or stewing and doesn't dry out or burn food the way roasting can. Braising usually begins by searing the food to develop flavor and to caramelize the meat. Then liquid is added – usually a stock coupled with acidity from tomatoes, wine, or vinegar – and the dish is cooked, covered, for at least an hour or two. The braising liquid never drowns the food. Instead, there is just enough liquid to help break down the toughness of the food, to penetrate and season it with juices, and to make the foundation for a flavorful sauce. Braising is good for any tough or semi-tough cut of meat, such as pork flank, oxtail, or beef ribs and shanks. It also works well with poultry and vegetables such as cabbages, fennel, or artichokes. Two of the best-known braised dishes are coq au vin (French for "chicken in wine") and osso bucco (Italian for "bone with a hole," a veal shank with delicious edible marrow in the center of the bone). Present these long-standing favorites using some of these products. 5 03509 12" Wide Rim Bowl 12 per case | $77.50/cs. $6.45/ea. 0 07639 13.25" Narrow Rim Platter 12 per case | $33.16/cs. $2.76/ea. 0 07632 9" Wide Rim Bowl 24 per case | $26.94/cs. $1.12/ea. 0 07642 Dot Pattern Heavy Weight Dinner Fork 36 per case | $16.80/cs. $0.46/ea. 0 07636 6.5 oz. Casserole 36 per case | $36.16/cs. $1.00/ea. 5 04543 10 oz. Crock 12 per case | $31.75/cs. $2.65/ea. 34 ESSENCE OF MAINES SEPTEMBER/OCTOBER 2012 0 07643 Bouillon Spoon 36 per case | $14.19/cs. $0.39/ea. ? Test Your Knowledge ? Take the Quiz HOW WELL DO YOU KNOW Regional Cuisine? Which of these is not true of heirloom produce and heritage variety meats? Winter squash are so named because: Which of the following is not a characteristic element of terroir? Which of the following is true about Pennsylvania Dutch soups? Which of the following is not true about cooking with beer? The demand for them is growing faster than the supply b. Eating them helps keep them from becoming extinct c. They are more vulnerable to food-safety issues d. They all have wild ancestors a. Pork works well in all of these classic dishes except: Charcuterie refers to: a. b. c. d. Breads stuffed with a variety of seasoned meats b. Cured meats, sausages, and patés c. Any visually appealing mixed grill d. A one-pot cooking style from the Languedoc region of France a. Which of the following is not typical of Pennsylvania Dutch cuisine? a. b. c. d. Spanish paella Indian vindaloo Moroccan tajin Chinese char siu Elderberry jam Blueberry cobbler Apple pie Deep-fried risotto balls Braising involves all of the following except: a. b. c. d. ? Which of the following is not true of hot dogs? Simmering the dish to thicken the sauce Selecting high-end cuts of meat Trimming excess fat from the meat Caramelizing the natural sugars in the meat In Japan, they are sometimes served in bento boxes and sliced to resemble an octopus b. They’re popular in Thailand and usually served with sweet chili sauce c. Mustard as a condiment didn’t become popular until the 1950s d. In Denmark, they are served with a remoulade sauce with sweet relish a. a. b. c. d. They can be harvested throughout the winter They keep well through the winter months The seeds must be germinated during the winter They were popularized by Beauregard S. Winter in 1816 a.Climate b. Soil type c.Topography d.Globalization There is an appropriate soup for every day of the year They only prepare hot soups Suppe is a thick, chowder soup, often served as a meal with bread d. G'schmorte is a soup with no broth, often like a gravy a. b. c. a. If you want the deep rich flavor of a darker beer in a stew, add it at the beginning. b. Beer also has wonderful tenderizing properties and can be used as a marinade for tougher cuts of meat. c. In batter coatings, the yeast in the beer acts as a mild leavening agent, causing the batter to puff up. d. Non-alcoholic or low-calorie, less than .5% alcohol, beers can usually be substituted. HOW DID YOU DO? 10 = Embroider a star on your coat – you’re brilliant! 5 – 6 = Well, at least you didn’t guess randomly. 7 – 9 = You must be the kitchen know-it-all. 0 – 2 = Spend more time reading Essence! (or you really know how to use the Internet) 3 – 4 = Hopefully you’re good at other things. SEPTEMBER/OCTOBER 2012 ESSENCE OF MAINES 35 Answers: 1: d; 2: a; 3. b; 4: d; 5: b; 6: c; 7: b; 8: d; 9: b; 10: d THE SECRET TO STANDING OUT... IS KNOWING WHAT TO BLEND IN. Grande Italian Blends provide the distinct flavors and unmatched performance needed to set your place apart. Customers will come back for the superior taste—and you’ll come back for the even melt, outstanding reheat quality and ability to work across your entire menu. Once you’ve discovered the difference our Italian Blends cheese can make, there’s only one drawback…keeping it a secret. W E S E E W H AT YOU S E E .® ©2012 Grande Cheese Company 36 ESSENCE OF MAINES For a new view on your business, visit www.grandecheese.com or call 1-800-8-GRANDE. SEPTEMBER/OCTOBER 2012