FRANCE REPORT JANUARY 2014 - Visit California Industry

FRANCE
REPORT JANUARY 2014
1
TABLE OF CONTENT
Market news
3 Key figures (www.insee.fr)
Economic situation in January in France (www.insee.fr)
French Tourism Market News
Competitors Destinations
Airlines / Airports
Tour Operators and Travel Agencies
3 3 4 6 7 8
TRAVEL TRADE AND GENERAL MANAGEMENT
11 OTP Visit California
Travel Trade Fairs & Events
Fam Trips
Visit USA Committee
Newsletters
Co-op opportunities
Workshops & Trainings
Miscellaneous
11 12 13 19 20 22 23 26 EURO-DOLLAR EXCHANGE RATE
27
COMMUNICATION & PR
28 January Actions
Communication & Measurements
Total Activity Summary
Total Activity Summary 2013/2014
28 30 31 32
TECHNOLOGY SUMMARY
35
TO COME IN FEBRUARY & MARCH
44 2
Market news
Key figures (www.insee.fr)
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Population: 65.82 million on January 1, 2014
Economic growth: -0.1% at 3rd quarter 2013
Inflation: +0.7% on December 2013
Unemployment: 10.9% at 3rd quarter 2013
Industrial production: +0.2% on November 2013
Business climate: 94 on January 2014 (avg 100)
Economic situation in January in France
(www.insee.fr)
General economic situation in France: improving In January, households’ opinion about the future general economic situation in France
improved again: the corresponding balance gained 4 points compared to December,
after a similar increase last month. Their opinion about the past general economic
situation also increased (+2 points). These two balances remained however distinctly
below their long term average.
Future unemployment: fears increasind Households were once again more concerned regarding future employment. The
corresponding balance gained 4 points in January, after falling by 9 points in December.
It still stood above its long term average.
Inflation’s appreciation: decreasing In January, households’ assessment of past inflation decreased (-6 points). However
households expectations about future inflation were stable. Both balances remained
above their long term average.
3
French Tourism Market News
Long‐haul destination: USA in positive The trend is oriented on the long haul, with an increase of passenger up to 3% and 5% in
sales volume. The USA is the only one destination recording a positive increase (+36% in
terme of business volume and 18% in passenger number). (L’Echo Touristique – Le
Quotidien du Tourisme)
Destination in terms of passengers
Favorite French abroad destinations Hotels.com reveals its list of the most foreign cities acclaimed by the French in 2013:
-
New York City,
London
Barcelona
Brussels
Las Vegas
Amsterdam
Marrakech
Venise
Los Angeles
Miami
Madrid
Tokyo
Istanbul
Bangkok
San Francisco
Lisbonne
4
The first six of the classification remain the same as 2012. (Tour Hebdo)
Mobile survey, a trend increasing On travel trends for this new year, Expedia emphasizes the significance of the mobile
phone. Used to plan their trips, it will serve for travel arrangements, booking of airline
tickets through the hotel and the calculation of its path. With the exponential growth of
Wi-Fi hot spots, nothing is easier than to connect to mobile and traveling. At the end of
2013 according Expedia.fr, 82% of French people did their travel reservation last minute on
mobile. (Le Quotidien du Tourisme)
Worldwide tourism organisation (OMT) survey Especially attracted by Europe and Asia, tourists traveling abroad were more numerous in
the world in 2013 to nearly $ 1.1 billion, an increase of 5%, according to the World
Organization Tourism Organization (WTO). The Asia and Pacific region has it the highest
relative growth, with 6% of tourists traveling from one country to another (14 million), to
reach a total of 248 million. The Southeast Asia is displayed the strongest (10%) in this
region progression. Africa has attracted 6% of international tourists in 2013 (13 million) to
the "new record of 56 million" visitors. Growth for the Americas region (+4%). (Le
Quotidien du Tourisme)
United‐States Tourism Activity The American Congress decided to increase security tax on passengers in its Finance Act,
2014. For the business travelers, the security tax on air passengers will go from 2.50 to
5.60 dollars in July. Unlike the first evidence submitted by the Grench Press Agency (AFP),
Congress has included the rise of the air charge in the Finance Act 2014. The objective of
this fund is to increase security spending TSA up to 43% instead of 30% currently.
(DéplacementsPros.com – Le Quotidien du Tourisme)
E‐Tourism In 2013, e-tourism has increased by 3%. In total, French have made more than 600 million
online transactions over the past year, for an amount of $51.1 billion. The total volume of
orders is displayed up 13.5% year on year, while the number of transactions jumped him
17.5%. The average basket reached 84.50 euros, its lowest level since the index was
created in 2005.
Airline Companies survey Passengers arriving or departing to the United States reached a record 185.4 million last
year, up 4% compared to 2012. According to statistics released January 29, 2014 by the
Office of Industries Travel and Tourism (OTTI), this total includes 104.4 million of foreign
passengers (56.3%), all international travelers who flew 53 1% on U.S. airlines and 46.9%
other.
5
Top 10 airlines companies in international traffic
112 million passengers, 60% of traffic
Competitors Destinations
Massachusetts
The Massachusetts Office of Tourism has launched the new version of its website in
French: www.visitmass.fr. The objective is to continue to promote Boston and the State of
Massachusetts with French visitors and help them to better prepare their stays in this state
in the north-east U.S. The portal is to share the rich heritage and diverse landscapes of
Massachusetts by its aesthetics and its interactive content. The bright and modern design
of the site allows them to discover the new visual identity of the Massachusetts Office of
Travel and Tourism. Visitors will find this new user-friendly site with tourist information and
suggestions on Boston thematic routes in the state of Massachusetts. (La Quotidienne)
6
Thailande Three weeks before the February holidays, sales are almost done for the majority of tour
operators, while the first trends are already emerging to leave for the Spring season.
Thailand is now appreciated by the French, despite the rather alarming echoes of the press
on anti-government protests. Visitors also achieved good scores on the United States,
Tanzania, Peru and Mexico. (Tourmag)
Brazil According Expedia.fr, 2014 is the year of Brazil. Brazil, Thailand and the Maldives are the
destinations that have the highest number of searches at the beginning of the year. In
2013, the most booked destinations were France, the United States and Italy. Expedia have
noted a rising searches around Brazil for a holiday in the sign of the sport, who are assisted
by qualified team of France. (Le Quotidien du Tourisme)
Airlines / Airports
Air France‐KLM Air France - KLM reported last month a 3.2% increase in passenger business to finish 2013
with 78,444,000 passengers carried (1.3%). On the Americas network, traffic rose 6.5% for
capacity up by 6.3%. (Air Journal – Le Quotidien du Tourisme - Tourmag)
American Airlines – U.S Airways In December 2013, the consolidated American Airlines traffic rose by 5% compared to the
same period last year, with capacity up 1.1%. The company reported a load factor of 83.3%
overall consolidated, an increase of 3.1 percentage points compared to December 2012.
(Déplacement Pros)
Lufthansa The airline company Lufthansa will deploy during the summer a second Boeing 747-8i
daily between Frankfurt and Los Angeles. From May 22nd to October 25th, 2014, the
German national airline will replace the usual 747-400 by 747-8i on the second daily
rotation between its base and the Californian airport. (Air Journal)
Aéroports de Paris (ADP) In 2013, French airports beat a new traffic record with more than 2% growth. Making it,
according to their leaders, one of the most dynamic and growth-sectors of the national
economy. (Le Quotidien du Tourisme)
7
Tour Operators and Travel Agencies
Heliades and Crystal TO The tour operator will program products on destinations served by the home airline
company, XL Airways. The tour operator will propose an offer on the United States for the
summer 2014 season. Escorted coach tours, fly drive itineraries, packages will be proposed
in addition to flights to New York, Miami, Las Vegas, San Francisco and Los Angeles. (Tour
Hebdo)
Backroads The tour operator Back Roads, established in 1994, is celebrating its
20th anniversary. The production is still progressing, especially in the
West Coast. In 2013, they have had more than 2,000 clients. Most are
repeaters and this is partly why they are trying to diversify their offer.
They also stopped this year the edition of their paper brochure because
they will develop their website. (Tourmag)
Salaün Holidays
Salaün organized from January 10th to 12nd the 14th Convention of
employees to informe about their 2013 balance sheet and their
perspective for 2014. On just this past year, the family business, which
transports more than 200,000 clients, posted a consolidated
turnover of 222 million euros, including 90 million business volumes
only on the tour operating part, that is to say, up sales of 7.6%
compared to 2012. Indeed, Salaün noted for 2013 an increase of
almost 10% of its business volume and number of pax increased by
almost 5%. Results are confirmed by the long-haul operations. The
volume of sales increased in 2013 by almost 13% compared to last
year. (Tour Hebdo)
Voyages Leclerc In a press release, Bernard Boisson, Voyage Leclerc CEO, announces a
"very satisfactory" year 2013 for its travel agencies network. Voyages
Leclerc recorded an increase in its business volume by 5.3% in 2013. The
branch network carries 95% of the volume tourism with Tour operators
referenced. (Le Quotidien du Tourisme – Tourmag)
8
Marco et Vasco, previously PlanetVeo Specialist for five years on the à la carte travel, PlanetVeo group changes its name to
Marco and Vasco. With the U.S. for the first destination, Marco & Vasco will continue to
launch new countries this year. (Le Quotidien du Tourisme)
http://www.marcoetvasco.fr/
Vacances Transat
The average price per package increased from 1,176 euros ($1,604) in 2012 to 1,240 euros
($1,691) in 2013, which allow to increase its margins and thus show a profit of 4.5 million
($5,500,600) compared to the disastrous rate recorded in 2012. Leant to “Rêves
d’Amériques”, which features 11 new excellent circuits, the production is considerably
muscled, under the leadership of Armelle the Scaon and should consolidate the base of the
group that is as objective a 2014 global revenues of EUR 510 million ($695,589,000). (La
Quotidienne)
9
FTI
Three new brochure of FTI (2 dedicated to medium-haul programs and 1
to the long-haul) are available from December 20, 2013 in all of its 3,165
partner agencies. With 289 products (stays, tours, self drive tours and
islands combined) 31 destinations are highlighted. The USA have a very
important place in the long-haul destination brochure. (La Quotidienne)
Vacances Fabuleuses
The Vacances Fabuleuses (specialist in the USA and Canada) brochure
2014 offers this new tours adapted to all the travelers desires. With 144
pages dedicated to the United States and Canada, Vacances
Fabuleuses proposes a variety of escorted tours or à-la carte tours.
Specially designed for exploring these great lands and go to meet
people, the tour operator should satisfy the most demanding travel
agencies. For summer 2014 Vacances Fabuleuses will explore new
roads and proposes new tours.
10
Voyage Privé
Voyage Privé still is head of the most powerful sites in December 2013. The number of sites
of travel bookings are being multiplied, the comparison became the main activity of the
user who seeks the most advantageous price. To hang the e-consumer, get his attention,
the visibility of the page of a website should be the fastest possible, how it will change
interlocutor. Voyage-Privé guard the lead with the best availability (99.99%), and time to
complete the display of the fastest panel homepage with 2.04 seconds. A beautiful
performance as Voyage-Privé was in 5th place in October and the first position in
November. (Tourmag)
Plein Vent
The low cost Fram tour operator offers a shock campaign, divertising
and fun on the subject of price. This major campaign features TV spots to
be broadcast on several channels of the French channel group France
Télévision from Friday 31st until February 6th. In total, the tour operator
provides over 2000 spots and hopes to reach 17 million people. (Le
Quotidien du Tourisme)
TRAVEL TRADE AND GENERAL MANAGEMENT
OTP VISIT CALIFORNIA
Registrations - www.californiaexpert.fr
OTP Visit california Registrations - www.californiaexpert.fr
 Total Registered: 2.540
 Registered (with no activity): 1469 (57 %)
 Users active (started at least one course): 374 (14%)
 Users completed (all courses): 697 (27%)
 Users that have 100% of good answers: 250
 From January 1st to January 31th: 44 registrations
EVOLUTION OF THE E-LEARNING WEBSITE’S VISITORS
65 visits on the website, very irregular. Few people are coming on the OTP website since
we stopped to promote it, waiting for the new version.
11
TRAVEL TRADE FAIRS/EVENTS
Air France & Visit Californie Training Day 2014 ‐ March 25th, 2014 CVB’sparticipants
10 cvb’s already confirmed their participation : Palm Springs, Santa Monica, San Mateo
County, Santa Barbara, Universal Studios Hollywood, Sonoma, Los Angeles, High Sierra,
Napa Valley, San Francisco Travel & San Diego. + Alama Rent a Car
Dateandprogram
The event will happen on March 25th, 2014 and the training will last one full day with one
lunch and one evening party in the Air France headquarters with a wine hour. New for
2014!
An other news for AFTD, we will this year invite a panel of travel agents who, thanks to
AF & VCA spent a few days in California to share their experience with the audience.
New for 2014!
The Website dedicated to the event is live on the TTP !
12
FAM TRIPS
Fam High Sierra June 1st – 7th, 2014– With Air France A diner has been organized by Visit California to thank
the attendees of the Fam.
Here is a picture of the group with the Visit California
team.
Fam Trip DESERTS (March 8th – 15th, 2014) – With Air France Listofattendees
TO NAME/SURNAME KUONI Charline LAMBERT EURAM Alexandre CONTOUX
COULEURS DU MONDE Marina BOUTEILLER ALL WAYS ON WHEELS Coralie FOURNIER TERRES D'AVENTURE Alexiane FAVRAY JET SET VOYAGES Yves SCHAUB FTI Nadine ALVAREZ VISIT CALIFORNIA Sihame HADDANE Itinerary
Saturday March 08th: Palm Springs
Sunday March 09th: Palm Springs
Monday March 10th: Needles
Tuesday March 11th: Death Valley Furnace Creek
Wednesday March 12th: Bastow
Thursday March 13th: Bastow
Friday March 14th: L.A
Saturday March 15th: Departure to Paris CDG
13
E‐MAIL ADRESS Charline.Lambert@kuoni.fr
Alexandre.contoux@euram.eu
bouteiller.marina@gmail.com
cfournier@allwaysonwheels.com
afavray@terdav.com yschaub@jetset‐voyages.fr lucie.alvarez@fti.com
shaddane@visitcalifornia.fr
Ashlee Ciora will coordinate this FAM with the deserts partners. Los Angeles tourism
will host the LA portion.
Air France already edited allt he airline tickets.
Fam Trip Highway 1 (May 08th – 16th, 2014) Listofattendees
TITLE FIRST NAME LAST NAME COMPANY Mrs Carine REMY VOYAMAR Mrs Christine FERNANDES CASTILLO LARIVIERE VOYAGES Mrs Pauline SIST PLANETVEO Mr Olivier DEWIT EURAM Mrs Cindy LEGER LA MAISON DES ETATS‐UNIS Mrs Laurence CLOAREC JET SET VOYAGES Mrs Alexandra MAYEUX AMERIGO Mrs Caroline NEUVEU DIRECTOURS Mr Thierry MAILLET LA FRANCAISE DES CIRCUITS TBA TBA TBA KUONI TBA TBA TBA COMPAGNIE DU MONDE Mrs Murielle NOUCHY VISIT CALIFORNIA Mrs Sihame HADDANE VISIT CALIFORNIA Itinerary
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Thursday May 8th: Arrival SFO – Night SF
Friday May 9th: Night Half Moon Bay
Saturday May 10th: Night Monterey
Sunday May 11th: Night Big Sur
Monday May 12th: Night Cambria
Tuesday May 13th: Night Santa Barbara
Wednesday May 14th: Night Santa Barbara
Thursday May 14th: Night Santa Monica
Friday May 15th: Night Santa Monica
Saturday May 16th: Departure to Paris North California (May 26th – June 2nd) In partnership with XL Airways, dedicated to product managers, sales directors, TO’s
individuals, groups, USA specialists
Listofattendees
TITLE Mr Mr FIRST NAME Xavier Serge LAST NAME COMPANY DOLLET VOYAMAR d’ALBRAND EURAM 14
Mr Mrs Mrs Mrs Mrs Mrs tba Raphaël Laetitia Christelle Noémie Murielle Sihame tba LAURENT MAGGIO JACQ TIBEAU NOUCHY HADDANE tba Mr tba tba David tba tba SAVARY tba tba HAVAS VOYAGES DIRECTOURS FTI JET SET VOYAGES VISIT CALIFORNIA VISIT CALIFORNIA XL AIRWAYS QUOTIDIEN DU TOURISME KUONI COMPTOIR DES VOYAGES Itinerary
We are in process of defining the itinerary. The request will be sent to the CVB’s
beginning of January. Destinations will include Sonoma, Sacramento, Lake Tahoe and
Mammoth Lakes.
Jet Set Voyages – May 2014
In partnership with Air France, dedicated to product managers, sales directors, TO’s
individuals, groups, USA specialist. List of attendees and itinerary to come.
Sales challenge Air Tahiti Nui Sales Challenge with Air Tahiti Nui on Tourmag.com
The aim of the Sales Challenge distributed by tourmag.com is to Motivate travel agents
to sell the destination.
In partnership with Air Tahiti Nui, we launch a challenge from December 9th to March
08th.
At the end of the Challenge, the 3 best travel agents sellers will win
- Winner 1 :
A trip for 2 persons including : 2 tickets AR Paris -LAX DUTY (paid agent winner trip)
offered by Air Tahiti Nui economy class and 3 nights at Harbor View Inn + 2 nights at
Inn by the Harbor + 1 night in a hotel Kimpton hotels & restaurants in Los Angeles.
- Winner 2:
A trip for 2 persons including : 2 tickets AR Paris -LAX DUTY (paid agent winner trip)
offered by Air Tahiti Nui economy class and 3 nights at Pepper Tree Inn + 2 nights at
Harbor View Inn + 1 night in a hotel Kimpton hotels & restaurants in Los Angeles.
- Winner 3:
A trip for 2 persons including : 2 tickets AR Paris -LAX DUTY (paid agent winner trip)
offered by Air Tahiti Nui economy class and 3 nights at Harbor View Inn + 2 nights at
Pepper Tree Inn by the Harbor Inn OR + 1 night in a hotel Kimpton hotels & restaurants
in Los Angeles.
Dedicated website: http://www.challenge-californie.com/index.html
Home page
15
Entry list for January: 60
participants
Family Name Name Company name Zip Code DILE AUDREY AVEXIA VOYAGES
86963
FUTUROSCOPE CHASSENEUIL CEDEX 20278591 10/12/2013 08:58
ROCHE TIFANY MY LUXURY TRAVEL 98000
MONACO 20000000 10/12/2013 10:32
gasnier yann Voyages Confidentiels 75008
PARIS 20213115 10/12/2013 10:32
belguiral CLAIRE thomas cook 40150
HOSSEGOR 20230066 10/12/2013 12:39
naimro nina go voyages 75002
paris 20229252 10/12/2013 13:18
LE BARS SABRINA SALAUN HOLIDAYS 29260
LESNEVEN 20229440 10/12/2013 13:38
poix aurelie albatour 59500
douai 5900000 10/12/2013 14:19
san annie progroupes 92140
clamart 20261091 11/12/2013 02:33
RIGAUT SYLVIE voyageurs du monde 75002
paris 20271204 11/12/2013 10:10
16
City IATA Inscription Date Jalran Elvire Classpremium 31704
Blagnac 20224153 11/12/2013 12:50
bruzon yoann Carlson wagonlit 31700
blagnac 20203013 11/12/2013 13:09
BAMAS LAURINE LECLERC VOYAGES 57155
MARLY 20249493 11/12/2013 18:23
BINDNER FLORIAN
E VOYAGES LESAGE 90000
BELFORT 20202652 12/12/2013 10:43
PARIS MARIE NOELLE VOYAGES PARIS NORMANDIE 76000
ROUEN 20267785 13/12/2013 10:15
FARIS SONIA OCV 75016
PARIS 20201742 13/12/2013 14:09
SEFRIN MARJORI
E marmara 25000
BESANCON 20224035 13/12/2013 14:16
FOURQU
ET CHRISTEL
LE SUCCES VOYAGE 75017
PARIS 20254776 13/12/2013 14:34
lafond martine leclerc voyages 78700
conflans st honorine 20241222 13/12/2013 16:58
DELHAYE AMELIE CARLSON WAGONLIT TRAVEL 44305
NANTES 20221832 13/12/2013 18:32
Thomas Claire Carrefour Voyages 34970
Lattes 20228961 17/12/2013 00:15
RIGAUT SYLVIE VOYAGEURS DU MONDE 75002
PARIS 20271204 18/12/2013 11:15
FOURES MARIE JARDEL TOURISME 31000
TOULOUSE 20221375 18/12/2013 11:30
MAGGIO LAETITIA DIRECTOURS 75002
PARIS 20212146 18/12/2013 12:11
CANONN
E MAGALI DIRECTOURS 75002
PARIS 20212146 18/12/2013 14:59
jaich peggy fcm travel 1380
lasne 8201690 18/12/2013 15:45
TENEBA angela selectour voyages st fargeau 93260
LES LILAS 20296102 19/12/2013 12:22
Musumec
i Caroline CWT TRAVEL 59650
Villeneuve d'Ascq 20255642 19/12/2013 18:02
rambaut helene galeries lafayette voyages 33000
bordeaux 20203245 23/12/2013 15:53
OLLIER vanessa BARZI VOYAGES 13781
AUBAGNE CEDEX SALNOT Elodie Egencia 13003
Marseille 20257381 23/12/2013 17:25
MARIE LAURENC
E HAVAS VOYAGES 75012
Paris 20252190 24/12/2013 13:58
17
im 01310013
0 23/12/2013 17:12
KAMAL Anouar CentralCruise GAY JULIE GALERIES LAFAYETTE VOYAGES rancelant cristina thomas cook‐
bdiffusion Goullian Mélissa Leclerc Voyages PEERE MARION spada 6200
Nice non connue 25/12/2013 16:27
MONTPELLIER 20251350 26/12/2013 11:25
roquebrune cap martin 20254441 26/12/2013 15:42
95570
Moisselles 20226684 27/12/2013 10:54
Leclerc Voyages 76176
rouen cedex 20225516 28/12/2013 19:32
geraldine cwt 44305
nantes cedex 3 20221832 31/12/2013 09:27
vannuete
n valerie antipodes 8210683 06/01/2014 10:45
DOUCOU
RE YOUSSO
UF egencia 92052
paris la defense 20263051 06/01/2014 10:58
VERNY CLOTHIL
DE THOMAS COOK MONTROUGE 92120
MONTROUGE 20239413 09/01/2014 14:56
PERRIN JENNIFER
NICE VOYAGES 6000
NICE 20209210 10/01/2014 11:10
BERTINE STEPHAN
IE CHAUCHARD EVASION 12200
VILLEFRANCHE DE ROUERGUE 20220340 10/01/2014 11:14
wallendo
rff marie noelle wallendorff 8000
charleville mezieres 20224035 10/01/2014 12:00
forget marion Bourse des vols 75001
Paris 20225612 10/01/2014 12:19
Masson Kévine CARREFOUR VOYAGES PURPAN 31076
Toulouse Cedex 3 20228961 10/01/2014 18:38
chabrol virginie LOOK VOYAGES 94300
VINCENNES 20254942 14/01/2014 12:31
Collet Annie Havas voyages 56100
Lorient 20209420 14/01/2014 13:16
CHERBON
NIER ANAIS HAVAS VOYAGES ROYALE 44000
Nantes 20208381 23/01/2014 15:05
DEDOUR
GES MICAELL
A CARLSON WAGONLIT TRAVEL 59650
VILLENEUVE D'ASCQ 20255642 23/01/2014 15:36
PENOTE JESSICA TIARE SPIRIT 75014
PARIS DE MOURA SONIA OSCAR VOYAGES 75016
PARIS 20234351 24/01/2014 11:08
FLEURY Carole LECLERC VOYAGES 44600
ST NAZAIRE 20237125 24/01/2014 20:38
DUQUEN
OY MAGALI HAVAS VOYAGES MIDI LIBRE 30200
BAGNOLS SUR CEZE 20203540 27/01/2014 13:43
34045
6190
1050
18
bruxelles EMISSION ATN 24/01/2014 11:04
LENOBLE GREGOR
Y OC TRAVEL 75008
PARIS 20257156 30/01/2014 12:51
stellittan
o maud go voyages 75009
paris 20229252 30/01/2014 13:20
Dreano Gwenaell
e Go Voyages 75009
Paris 20229252 30/01/2014 13:20
verrouilh sophie Go voyages 75009
paris 20229252 30/01/2014 13:21
FRAY Alexandr
a GO VOYAGES 75009
PARIS 20259654 30/01/2014 13:25
dubost thomas voyageurs du monde 75002
paris 20271120
4 30/01/2014 14:41
Benoit Ponthieu Fabrik4Web 59300
Valenciennes 0 30/01/2014 22:12
Visit USA Committee
website - http://www.office-tourisme-usa.com
Decemberstatistics
Total California pages : 14.943 pages viewed / 4964 uniques visitors
California pages : 3635 pages viewed / 2566 uniques visitors
Total pages :



Californie : n°4
LA : n°5
SFO : n°7
Consultationbystate
/los-angeles
/san-francisco
/yosemite-national-park
/universal-studioshollywood
/alcatraz-island
/san-diego
19
Pages
viewed
3 377
Unique
visitors
2 127
2 770
1 714
476
389
447
340
373
276
334
225
/lac-tahoe
/cable-cars
/hollywood-walk-fame
/golden-gate-bridge
311
247
296
235
242
199
207
169
January16th:VisitUSABoard
Attendees: Michel-Yves LABBE Président (Directours), Murielle NOUCHY Vice-President
(MN Organisation), Aurore SIRJEAN Accounting (Alamo), Geoffrey DUVAL (Jetset
Voyages), Nancy MASSE (NM Marketing), Rémi Vénitien (Vacances Transat), Delphine
AUBERT Promotion Manager, Cyrille ARIEU Promotion Manager Assistant
Newsletters
Visit California and Visit USA Committee Workshops invitations Sent to Travel agents from the cities of Strasbourg and Marseille
Sent on January 22th
Deleveries messages
137 / 137
Click Rate
2.2% (3/137)
Opening Rate
15% (20 /137)
http://cluster010.ovh.net/~mno/CALIFORNIE/WorkshopVUSA2014/index.html
20
Visit California Itinerary n°4 : Bay area & San Francisco
Sent on January 30 th
Deleveries
messages
6292 / 6292
Click Rate
1.0% (64/6292)
Opening Rate
17% (1099/6292)
http://cluster010.ovh.net/~mno/newsletters/CALIFORNIE/NL_ITINERAIRE/JANVIER20
14/index.html
21
Co-op opportunities
Voyage Privé 1st results of the California thematic operation:
The full results in the next report and will show us what was the best sellers tours, click
rate in Vicit California logo and other details.
Home Page
Dedicated page
22
Newsletter
Link:
http://info.news.voyageprive.com/HM?a=ENX7CqkljIKN8SA9MKJOVVznGHxKLLc6x_cS
tGb5lw8W0bBhOG5mpqVsje_HhdAFelBg
WORKSHOPS & TRAININGS
Jet Set Voyages 

Paris on january 14th, 2013
Lyon on january 23rd, 2013
Program
09h15 : Nevada
10h15 : Las Vegas
11h00 : Colorado
12h00 : Air France
12h30 : déjeuner
2.00 : Utah
3.00 : Californie & Kimpton
4.30 : SFO
5.30 : Hawaii
6.30 : fin de la session
23
Visit California will offer 1 trip to California with 9 nights/10 days, in Santa Monica, Santa
Barbara, San Diego, Palm Springs & Solvang.
FTI Voyages On January 23th, Visit California partnered with
FTI for a workshop organized in Saint Germain
en Laye. This event was organized at the
occasion of the launch of their new long haul
destination brochure that includes California.
35 travel agents attendeed the event
FTI Group consits on 13 brands which represents a wide
range of differents
products and know-how. Our skills are based on our 30 years
experience in tourism industry with more than 3,1
million
passengers per year.
FTI Touristik, the tour-operating branch of the
group, reach yet the 4th rank
in Germany and the 9th rank in Europe.
From the headquarter in Munich, Germany, FTI
Group spreads with his
sister compagnies in Austria, Swiss, France… as well
as all over the world
with more than 3 500 employees.
The group offers more than10.000 hotels, round trips and cruises across
more than 80 countries worldwide.
24
Visit USA Committee All the information can be found on http://www.office-tourisme-usa.com/workshop

Marseille – Hotel Radisson Blu – january 30th,2014 from 6.00 to 10.00pm

Strasbourg – Sofitel Strasbourg Grande Ile – February 4th, 2014 février 2014 from
6.00 to 10.00pm

Paris – Les Salons Hoche - february 13th, 2014 from 4.00 to 10.00pm
Voyamar We’ll participate to workshop in Lille on march
13th, 2014 organized by the tour operator
Voyamar. At the opportunity of the launch of
their new brochure USA/Canada.
Below is the invitation sent to the travel agents
Program




4.00: Set-up of the tables and materials
4.30/8.00: Travel Agents Workshop
8.30: Cocktail & dinner
11.00: End of the event
Visit California will offer 1 VCA pack with goodies
and 3 bottles of Californian wines.
Evening Party Kuoni 25
Murielle participated to a workshop organized by Kuoni/Thomas Cook and offer 1 trip to
California for 2 to 1 lucky travel agent:
Laura
Agence Enseigne JET TOURS
15, rue de Paris
91100 CORBEIL ESSONNES
Trainings
La Route des Voyages On January 23rd, Sihame gave a training to 5 members of la Route des Voyages.
Voyamar
On January 29th, 2 training sessions have been given to 8 USA specialists at the
occasion of the launch of a new USA brochure.
Euram
Last minute opportunity for a training in Nantes with the Reseau Préférences, 17 local
travel agencies.
MISCELLANEOUS
Online Brochure Analysis Training We finished to analyse all the brochures and to insert all the data on the web platform.
A summary of the data will be extracted and communicated soon.
Sales calls 
January 2nd, 2014: Sandrine Hauzi
26

January 2ns: XL Airways – Stépahanie KAMMERER

January 10th: Stéphane MICHEL from Thomas COOK

January 28th: béatrice de rotalier – Delta Air Lines
EURO-DOLLAR EXCHANGE RATE
http://www.exchange-rates.org/
27
COMMUNICATION & PR
January Actions
Press‐trips (Past & to come) Maxime ROVERE & Juliette ELIE – FIGARO POCKET MAGAZINE Request is sent to Palm Springs and San Francisco. Airline tickets are already edited and
we’re now waiting for the itinerary.
Marianne LOISON – L’ART DES JARDINS We defined the itinerary and the request will be sent to the cvb’s beginning of january. Air
France will edit the airline ticket soon.
Ludovic DUNOD ‐ RADIO FRANCE INTERNATIONAL He is studying all the report thematics and 'll send his request for a special cultural report in L.A/ several thematics of 47 minuts each.. Catherine is following BALTHAZARMAISONS COTE SUD Dominique HOMS Californian wines & vineyards / Déco Design South California. Catherine is following K. PELLEGRINO luxe‐magazine.com K. would like to realize our Press Trip Programm with luxury hôtels in focus. Catherine is following COUNTRY & HOTELS P.E VINCENT following his request. Catherine give him a lot of informations. QUOTIDIEN DU TOURISME Wants to do a special North California. Need to discuss and fix dates et detailed itinerary TOUR HEBDO We have to make a proposal report. They are waiting for our program ECHO TOURISTIQUE Wants to do a special South California. Need to discuss and fix dates et detailed Anne Pastor - INTER
Anne would like to do a press trip from april 11th to 23th, 2014.
Thematic of her articles
 Los Angeles : City of movie, City of turism
 Discover Parc Yosemite
 San Francisco : Fashion City
Information about the media
 Generalist media (5 millions listeners)
 Profil audience 40 to 55 Year’s Old
28
 Coverage : France, Europe.
 On line and Podcast (5 mllions each month)
VCA GROUP PRESS TRIP Dates: March 29 Th to April the 6 Th.
Itinerary will be 2 x SANTA MONICA/ 2 x SANTA BARBARA / 1 x SANTA YNEZ VALLEY/ 2
x PALM SPRINGS.
JOURNALISTS OUTLETS Jean Pierre CHANIAL
LE FIGARO
Pascale MISSOUD
LES ECHOS supp. week-end
Dominique TROUILLER
ECHO TOURISTIQUE
Bérengère LAUPRETRE
FEMME ACTUELLE
Elodie PETIT
ELLE.FR
Catherine PALOMINO
MEDIA RELATIONS
Sihame HADDANE
VISIT CALIFORNIA
The request has to be reviewed by Lilly and the lead will be sent to cvb’s afterwards.
29
COMMUNICATION AND MEASUREMENTS
Summary of articles Parutio
ns Monthly Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily Daily n° Magazine Magazine Webzine Webzine Webzine Webzine Webzine Webzine Webzine Webzine Webzine Webzine Webzine Webzine Webzine Webzine Webzine Webzine Webzine Webzine Webzine Webzine Webzine Webzine Webzine Golf Magazine Ski Info La Quotidienne Le Quotidien du Tourisme Le Quotidien du Tourisme Tour Hebdo Voyager‐Magazine Voyager‐Magazine Le Podcast Journal City Breaks Veille Info Tourisme Tourmag Tourmag Le Quotidien du Tourisme Le Quotidien du Tourisme RSS Tourisme Info La Quotidienne La Quotidienne Tour Hebdo Routard You Vox Voyager‐Magazine La Quotidienne La Quotidienne SUBTOTAL Weekly Monthly Bimont
hly Bimont
hly Weekly Magazine Magazine Magazine Magazine Magazine Grazia Geo Circulation
nb.pages Surface Valorisation of Monthly parutions California GENERATED 9 50 082 4 1 500 000 2 31 890 1 17 300 1 17 300 2 112 417 3 135 000 4 135 000 4 170 000 2 1 000 1 37 000 1 249 125 1 249 125 2 17 300 1 17 300 2 50 000 2 31 890 1 31 890 1 112 417 1 2 000 000 1 250 000 2 135 000 1 31 890 1 31 890 5 414 816 50 NON GENERATED 302 357 2 304 240 2 Air France Madame 267 119 Terre de Vins Femme Actuelle 38 000 1 162 371 30
1 1 1 1,413
2014 JANUARY Unit Price AVE dollars AVE euros Exchange
€1:$1.41
3 x 3 Ad Value Dollars 7 600 1 000 1 000 5 990 5 990 2 000 1 000 1 000 1 000 1 000 1 000 1 000 1 000 5 990 5 990 1 000 1 000 1 000 2 000 1 000 1 000 1 000 1 000 1 000 52 560 68 400 4 000 2 000 5 990 5 990 4 000 3 000 4 000 4 000 2 000 1 000 1 000 1 000 11 980 5 990 2 000 2 000 1 000 2 000 1 000 1 000 2 000 1 000 1 000 96 649 5 652 2 826 8 464 8 464 5 652 4 239 5 652 5 652 2 826 1 413 1 413 1 413 16 928 8 464 2 826 2 826 1 413 2 826 1 413 1 413 2 826 1 413 1 413 289 948 16 956 8 478 25 392 25 392 16 956 12 717 16 956 16 956 8 478 4 239 4 239 4 239 50 783 25 392 8 478 8 478 4 239 8 478 4 239 4 239 8 478 4 239 4 239 137 350 194 076 582 227 17 500 29500 35 000 59000 49 455 83367 148 365 250101 17 800 25 151 75 454 5 500 7 772 23 315 40 300 56 944 170 832 17 800 5 500 40 300 Monthly Magazine Weekly Monthly Daily Daily Daily Daily Daily Daily Résidences Immobilier Côte d'Azur & Provence Le Figaro Magazine Cuisine Actuelle Madmoizelle.com Voyager‐Magazine Relaxnews Je‐Magazine Kairn.com I‐Voyages.net 178 534 1 4 600 4 600 6 500 19 499 SUBTOTAL 532 782 266 447 1 800 000 135 000 1 000 18 800 50 000 100 000 5 156 650 1 1 2 1 1 1 1 1 17 36 000 15 800 1 000 1 000 1 000 1 000 1 000 1 000 173 000 36 000 15 800 2 000 1 000 1 000 1 000 1 000 1 000 221 000 50 868 22 325 2 826 1 413 1 413 1 413 1 413 1 413 312 273 152 604 66 976 8 478 4 239 4 239 4 239 4 239 4 239 936 819 TOTAL 10 571 466
67 225 560 358 350 506 349 1 519 046 Magazine Magazine Webzine Webzine Webzine Webzine Webzine Webzine TOTAL ACTIVITIES SUMMARY
TOTAL ACTIVITIES SUMMARY CALIFORNIA TOURISM France & Belgium ‐ Fiscal Year 2013/2014 MONTH : JANUARY Generated Off line COVERAGE CIRCULATION AVE € AVE $ PR VALUE 24 ARTICLES 5 414 816 137 350 194 076 582 227 9 PAGES 50 082 $68 400 $96 649 $289 948 $0 $0 Web Site 41 PAGES 5 364 734 $68 950 $97 426 $292 279 Non Generated Off line 14 ARTICLES 5 156 650 221 000 312 273 936 819 8 PAGES 3 051 850 $214 000 $302 382 $907 146 Web Site 7 PAGES 2 104 800 $7 000 $9 891 $29 673 TV MINUTES 38 10 571 466 358 350 506 349 1 519 046 Radio Total 31
TOTAL ACTIVITY SUMMARY 2013/2014
TOTAL ACTIVITIES SUMMARY CALIFORNIA TOURISM France & Belgium ‐ Fiscal Year 2013/2014 GRAND TOTAL FISCAL YEAR 2012/2013 Generated COVERAGE CIRCULATION
AVE € AVE $ PR VALUE 44 articles 14 189 671 12 292 737 17 369 637 52 108 912 Off line 13 pages 730 187 135 790 191 871 575 614 Website 30 pages 840 000 30 000 139 816 127 170 62,77 minutes 12 619 484 12 126 947 17 135 376 51 406 128 Non Generated Off line 143 articles 44 539 875 5 380 340,00 € $ 7 602 420,45 $22 807 261,34 170 pages 27 054 261 3 918 728,00 € $ 5 537 162,69 $16 611 488,07 Web Site 85 pages 15 036 757 473 567,00 € $ 669 150,17 $ 2 007 450,51 TV 118 minutes 187 articles 58 729 546 Radio Total 32
17 673 077,00 € $24 972 057,83 $74 916 173,48 Summary of articles
GolfMagazine
Following his press trip in California, Roland Machennaud has published a 9 pages
article on Golf Magazine dealing with “must seen” golf in California by mentioning
placing to play golf such as the Torrey Pines Lodge, La Quinta Resort, Sand Piper or the
Glenn Annie
SkiInfo
Arnaud Rolland from Ski Info have participated to our High Sierra Fam Trip in May 2013.
Flollowing this fam trips, he has published a 5 pages article on High Sierra dealing about
the resorts in North Lake Tahoe, South Lake Tahoe, Mammoth Lakes and Yosemite.
Link: http://www.skiinfo.fr/actualites/a/588177/ski-dans-la-high-sierra--au-c%C5%93urde-la-californie
33
LaQuotdienne‐LequotidienduTourisme
An article dealing with the new Visit California tool in order to boost the destination for
French professional tourism. They can load their California products on a dedicate portal.
Traveltrade.visitcalifornia.fr
TourHebdo
Florence Brunel, journalist for the Tour Hebdo magazine has interviewed Murielle Nouchy
in order to explain how and why Visit California proposes a new portal for the tour
operators and travel agents.
Voyager‐magazine
Following our newsletter on Santa Barbara, Dominique Krauskopf has published an article
on Voyager-magazine dealing with luxe hotels in Santa Barbara such as Harbor View Inn,
El Encanto, Four Season Resort The Biltmore or Le Bacara Resort & Spa.
Voyager‐magazine‐LePodcastJournal
Following our press release on Palm Springs, the articles deal with luxe, hotels, spa and all
events in Palm Spring.
CityBreaks
Following our press release on Julia Morgan, City Breaks has published an article dealing
with Julia Morgan and all her accomplishments during her life.
VeilleinfoTourisme–Tourmag–LeQuotidienduTourisme–RSSToursimeInfos
Four medias has published article dealing with the increase of tourist in Los Angeles
following our press release. For the third year, 42,2 million of visitors in 2013, Los Angeles
is the second city the most visited. LaQuotidienne–TourHebdo–Routard.com–YouVox
Following our press release relaunch on “Car Free LA”, four medias published an article
with the new way to explore Los Angeles.
Voyager‐magazine
Following our newsletter on High Sierra, the article deals with a presentation of High Sierra
and the events there, the author
LaQuotidienne
For the launch of the new Vacances Fabuleuses brochure, an article has been published on
the party made for the occasion where Visit Califronia was present.
LaQuotidienne
The Visit USA Committee organized a serie of workshop in Marseille, Strasbourg and Paris,
where Visit California is partner by offering a California wine degustation.
34
TECHNOLOGY SUMMARY
Visitcalifornia.fr Visitcalifornia.fr.
The number of visitors during January 2014 is the most important we never achieved
with 12998 visitors !!
You can see a peak of traffic in the middle of the month with 433 visits on the Sunday,
19th. To acheived such a result, we relaunch a Google Adwords campaign on January
Monday 13th.
TRAFFIC SOURCES Year to Year Month to Month JANUARY DECEMBER JANUARY Variation Variation 2014 2013 2013 Rate Rate THE BASICS Visitcalifornia.fr Visits 12998 7940 9541 36,23% 63,70% Pageviews 42159 24923 30797 36,89% 69,16% Pages/Visit 3,24 3,14 3,23 0,31% 3,18% Bounce rate 33,92% 32,20% 31,72% 6,94% 5,34% Avg. Time on site 00:03:55
00:03:55 00:03:53
0,86% 0,00% 5,54% ‐0,55% New Visits 82,84% 83,30% 78,49% Direct Trafic 8,74% 10,92% 14,41% ‐39,35% ‐19,96% Referring sites 15,06% 15,26% 18,86% ‐20,15% ‐1,31% Search engines 67,68% 72,25% 66,73% 1,42% ‐6,33% As you can see thanks to the table, most of the BASICS indicators are green this month.
The year to year comparison shows that the number of visitors increased. As the
number of visitors is increasing in 2014 compared to 2013, the number of pages read
and the time passed on the website are also increasing. The average time passed on site
is slightly increasing too.
35
The month to month comparison is very good too in terms of BASICS indicators. The
average time passed on site is exactly the same as in December 2013. The only
important loss is regarding Direct Traffic
This month is the better in number of visitors we never achieved. We touch the 13.000
visitors on the website.
36
MAIN KEY WORDS GOOGLED
In January, we can see that the main keywords Googled leading to our website are
different as in December 2013 :
The very new one in the Top 3 is :
- (la) Californie / California
- visitcalifornia.fr (which shows that our website is more and more known by the public)
- carte (de la) californie + californie carte / Guide
37
Variations table:
Key Word Aug. Sept. Oct. Nov. Dec. JANUARY Variation Rate 2013 2013 2013 2013 2013
californie + california 408
132
102
128
126
183 Jan. 2014 vs Dec. 2013 45,24%
visitcalifornia + visit california + www.visitcalifornia.fr + visitcalifornia.fr carte (de la) californie + californie carte / Guide
164
35
48
36
38
96 152,63%
124
63
48
44
88
84 ‐4,55%
californie tourisme + tourisme california
96
35
40
21
33
64 93,94%
meilleur saison/période/mois pour la californie
11 orange county climat californie / météo californie
2014 4
53
office tourisme californie 18
17
7
6
golf californie 4
10 150,00%
6
9 50,00%
4
8 100,00%
2
8 apace loisirs 2
california magasin 3
californie du sud 3
6
6 0,00% 6 2
6 200,00%
3
6 100,00%
4
3
5 66,67%
6
3
4 33,33%
distance californie 3
4 33,33%
office de tourisme los angeles 3
4 33,33%
visite navire guerre californie vivre en californie 12
californie voyage / california travel
9
3
voyage californie itinéraire 4 à voir / que voir / à voir / à faire en californie
51
17
15
12
2
4 que/quoi faire à los angeles 15
16
44
7
7
7
Visa Californie plages californie / surf californie 3
21
4
8
7
5
5
4
location camping car californie 3
location vacances californie 3
meilleur parcours pour decouvrir la californie en voiture parcs nationaux californie 3
histoire de la californie 11
3
4
3
3
3
3
attraction touristique californie 2
quartier mexicain de los angeles 3
californie camping car GREEN :
BLUE :
RED :
ORANGE :
3
Increasing in comparison of the month before
Equal
Decreasing in comparison of the month before
Not used the month before
38
100,00%
Several new entries this month with :
 meilleur saison/période/mois pour la californie
 california magasin (already used in December 2013)
 voyage californie itinéraire GOOGLE ADWORDS
We launch a campaign Google AdWords at the beginning of the year on GOOGLE
ADWORDS.
We choose to link this campaign directly to the page
http://www.visitcalifornia.fr/Guide-pratique-du-visiteur/ of our website.
We can see that the beginning of the campaign did not provide us visitors, time for
Google to launch it.
From the 13th of January to the end of the month, we counted 1.009 clicks provided by
the main keywords bellow :
39
Technical vocab :
Search Network : your result page when you enter some keywords in Google search bar
Display Network : Google has got a lot of website's partners where your ad can appear
The 3 more used key words generating clicks are still :
- " Etats-Unis" with 121 clicks
- " Tourisme Californie" with 76 clicks
- " Carte Californie" with 71 clicks
But the better ROI regarding the number of clicks versus the number of the ad has been
view are:
- "Visiter Californie" with 71 clicks for 1143 views (6.21%)
- "visite Californie" with 19 clics for 592 views (3.21%)
- "carte Californie" with 76 clicks for 4219 views (1.80%)
Please have a look to the graph below concerning ROI
Key Words Maximal Numbe
cost per clic rs of authorized Clics (€) Variatio
n Rate Averag
Numb
Total Average Clics vs e Cost er of Cost position on Numbe per clic views (€) the page r of (€) views Etats Unis auto : 0,44 121
28449
0,43%
0,31 37,56 3,5
Tourisme Californie auto : 0,44 105
7765
1,35%
0,22 23,44 2,8
carte Californie auto : 0,44 76
4219
1,80%
0,29 21,74 1,7
Visiter Californie auto : 0,44 71
1143
6,21%
0,25 17,74 2,5
Voyage Californie auto : 0,44 55
5108
1,08%
0,31 16,94 4,5
Vacances Californie auto : 0,44 23
7207
0,32%
0,34 7,75 4,5
circuit Californie auto : 0,44 22
1778
1,24%
0,36 7,9 6,9
sejour en californie auto : 0,44 21
1316
1,60%
0,37 7,7 4,7
visite californie auto : 0,44 19
592
3,21%
0,28 5,35 2,7
Voyage San Francisco auto : 0,44 Tourisme San Francisco auto : 0,44 19
10015
0,19%
0,37 6,94 5,9
14
3628
0,39%
0,36 4,98 5,7
vacances usa auto : 0,44 10
3142
0,32%
0,55 5,51 6,5
Vacances Los Angeles auto : 0,44 8
792
1,01%
0,8 6,37 5,4
Yosemite auto : 0,44 6
2656
0,23%
0,3 1,77 3,7
voyage en californie Vacances San Francisco auto : 0,44 5
477
1,05%
0,38 1,89 5,5
auto : 0,44 4
3841
0,10%
0,37 1,49 6,5
vacances etats unis auto : 0,44 3
371
0,81%
0,33 1 6,9
Lac Tahoe auto : 0,44 2
91
2,20%
0,43 0,86 3
que faire en Californie auto : 0,44 2
140
1,43%
0,35 0,7 1,9
Lake Tahoe auto : 0,44 1
1084
0,09%
0,34 0,34 2,2
Santa Barbara auto : 0,44 1
1738
0,06%
0,18 0,18 3,5
guides touristiques auto : 0,44 0
314
0,00%
0 0 5,2
40
Total : Search Network Total : Display Network Total 588
449
1037
VISIT PROVIDERS 41
85866
32409
2
40995
8
0,68%
0,14%
0,25%
178,1
5 104,0
0,23 2 282,1
0,27 7 0,3 4,2
2,6
2,9
GREEN :
Increasing in comparison of the month before
BLUE :
Equal
RED :
Decreasing in comparison of the month before
ORANGE : Not used the month before
42
Variation Table
Our main website provider is again Office-tourisme-usa.com as the months before. Most of
our main providers are green this month, which is logical because we have more visitors
the month before.
August Oct. Nov. Dec. JANUARY Variation Sept.2013
2013 2013 2013 2013
2014 Rate Google Adwords Office‐tourisme‐usa.com 580 626 676 385 448 1037 669 49,33% bing 82 62 121 79 83 162 95,18% TripAdvisor 66 53 82 111 109 145 33,03% Routard 113 62 92 73 96 136 41,67% yahoo 57 32 80 56 76 118 55,26% wikipedia.fr 54 47 57 62 109 authentikusa.com 73 94 51,61% Visitcalifornia.com 142 80 44 41 36 83 130,56%
Google.fr 72 36 39 27 34 39 14,71% Ask 26 19 18 23 13 27 107,69%
idéesvoyages.visitcalifornia.fr 18 16 22 18 25 38,89% lechotouristique.com 57 28 15 6 25 316,67%
Babylon 13 15 17 17 15 18 20,00% sfr.fr 15 7 16 7 13 17 30,77% Newsletters 16 13 14 13 17 30,77% Facebook 32 15 5 24 8 16 100,00%
start.mysearchdial.com 9 11 7 5 11 16 45,45% 17 15 ‐11,76% 5 4 8 9 14 55,56% easyvoyage.com 8 24 13 ‐45,83% voyagesouestusa.kazeo.com 13 katze.fr 11 7 9 10 11,11% wikitravel.org 6 9 175,00%
btexpo.com 3 4 12 traveltrade.visitcalifornia.fr 3 13 8 8 10 25,00% search.free.fr 7 5 4 9 8 9 12,50% magazine‐voyage.com 6 4 6 12 5 9 80,00% visitcalifornia.de 7 5 4 6 4 9 125,00%
sunsetbld.com 8 7 4 7 8 14,29% 3 3 5 8 60,00% avg 3 Conduit 18 20 lemoteur.ke.voila.fr voyageforum.com lesaventuriersvoyageurs.com havas‐voyages.fr 43
3 8 166,67%
13 12 13 7 ‐46,15% 4 3 6 100,00%
challenge‐californie.com 6 4 3 3 5 5 0,00% 4 4 0,00% 15 3 7 3 4 33,33% delta‐search.com 29 3 4 33,33% maisondesetatsunis.com 6 3 7 4 0 search.sweetim.com 6 4 4 0 allezgizele.com 13 cali‐fun.com amazon Legend:
GREEN :
BLUE :
RED :
ORANGE :
Increasing in comparison of the month before
Equal
Decreasing in comparison of the month before
Not used the month before
TO COME IN FEBRUARY & MARCH
SALES CHALLENGE AIR TAHITI NUI
OUTLOOK FORUM PASADENA
WORKSHOP VUSA STRASBOURG (February 4th)
WORKSHOP JET SET VOYAGES / CARREFOUR VOYAGES ( February 6th)
WORKSHOP VUSA PARIS (February 13th)
FAM TRIP DESERTS (March 8th – 15th, 2014)
WORKSHOP VOYAMAR : (March 13th)
AIR FRANCE TRAINING DAY 2014 (March 25th, 2014)
PRESS TRIP L’ART DES JARDINS + VCA GROUP
44