wxmi-tv fox 17 2014 media kit

WXMI-TV FOX 17
2014 MEDIA KIT
The Market at a Glance
39
The Grand Rapids-Kalamazoo-Battle Creek DMA is a top 40
Nielsen television market in 2014.
734,480
Number of television households in West Michigan.
14
Number of counties in the DMA. FOX 17’s signal reaches the
150 mile stretch from Oceana to St. Joseph.
5
Number of distinct metropolitan areas in the DMA – Grand
Rapids, Kalamazoo, Battle Creek, Muskegon and Holland. It
is also the number of radio markets within one television
DMA.
53
Percentage of cable subscribers in West Michigan. An
additional 37% are subscribers of an alternate delivery
service (direct broadcast satellite, satellite master antenna)
Source: Nielsen 2013
The Market at a Glance
Population by Gender
Population by Age
18 or older
1,501,268
18-49
822,660 (54.8%)
25-54
773,646 (51.5%)
35-64
769,928 (51.3%)
50 or older
678,608 (45.2%)
65 or older
267,308 (17.8%)
There are 327,474
college graduates in
West Michigan
Population by Race/Hispanic Origin
1% 3%
1%
1%
1%
51%
75.6%
of West Michigan
adults own homes
Population by Household Income (%)
Black/African American
$35,000-$49,999
19.8%
Asian
$50,000-$74,999
19.4%
$75,000-$99,999
15.1%
Hispanic (Black)
$100,000 or more
10.0%
Hispanic (Other)
$250,000 or more
0.6%
Hispanic (White)
Source: Scarborough Research 2013
49%
22.4%
Other
86%
Female
$20,000-$34,999
White
7%
Male
Television Matters
According to the Media Comparison Study from TVB and Knowledge Networks, consumers
credit TV ads as most influential in making a purchase decision. Television reaches more
people, and people spend significantly more time with television each day than they do with
radio, newspapers, magazines, the internet, and mobile. TV commercials drive viewers to go
online to find out more.
Media Time Spent Per Day
In Hours; Persons 18+
Television
Television
5.2
Internet
Internet
3.0
Radio
Radio
1.4
Newspaper
Mobile
0.7
Mobile Phone
Newspaper
0.4
Tablet
0.3
Magazines
0.2
88.3
73.1
58.8
36.1
27.8
Magazines
Tablet
24.8
% Reached Yesterday
Persons 18+
11.7
Considering the impact of television, the study reports that it reaches more people
per day than any other medium. Television’s combination of sight, sound, and
motion makes it the most dynamic and effective marketing platform.
Source: TVB/Knowledge Networks, June 2012
Television Matters
Primary Source of News
Persons 18+
Mobile Device
1.6%
Public TV
7.2%
No primary
source
10.4%
Internet
17.2%
Broadcast
Television
37.4%
Newspapers
10.1%
Radio
6.0%
Source: TVB/Knowledge Networks, June 2012
Cable News
Channels
10.2%
Television Matters
Most Influential Medium in Making a Purchase Decision
Persons 18+
40
35
% Persons 18+
30
25
20
15
10
5
0
Television Newspapers
Source: TVB/Knowledge Networks, June 2012
Radio
Magazines
Internet
Mobile
Outdoor
Billboards
Why FOX 17?
There is passion behind our promise.
FOX 17 relies on its people and their ability to positively engage with our West Michigan
communities. We serve to inspire individuals and businesses like you to share your
stories through us.
At FOX 17 we all share a common passion that guides our commitment to you every day.
We service the entirety of West Michigan from our friends up north in Newaygo all the
way down south to St. Joseph and everywhere in between.
I invite you to experience the FOX 17 difference where we believe in our commitment to
you and thinking differently by challenging the odds. Our commitment to West Michigan
remains strong, because this is “Our West Michigan” and “It’s What We Do.”
FOX 17 Demographic Summary
Viewers by Gender
Male
Female
41%
59%
78.3%
of FOX 17 viewers
own homes
Viewers by Age (%)
18-49
53.0%
25-54
54.1%
35-64
53.2%
35 or older
71.6%
50 or older
47.0%
Men 25-54
33.6%
Women 25-54
20.6%
Viewers HHLD Income
100%
80%
60%
40%
30.2% of FOX 17
viewers have a college
or post-grad degree
20%
0%
$25,000 $35,000 $50,000 $75,000 $100,000 $250,000
Plus
Plus
Plus
Plus
Plus
Plus
Corporate Ownership
FOX 17 is owned and operated by Chicago-based Tribune Broadcasting.
Tribune has been a broadcasting pioneer from the beginning. WGN Radio, Chicago, signed on
the air in 1924. KTLA-TV, Los Angles, became the first television station west of the
Mississippi in 1947. WPIX-TV, New York, and WGN-TV, Chicago, signed on the following year.
The company has a history of innovation, including radio’s first remote broadcast, television’s
first live sporting event, and the invention of instant replay and live aerial news coverage.
Tribune TV stations recently installed the latest digital technology to ensure viewers the
highest-quality images and sound.
Today, Tribune is one of America’s largest and most respected broadcasters. As of December
2013, Tribune Broadcasting owns and operates 39 major-market television stations and
reaches more than 80 percent of U.S. television households. The group is anchored by WGN
America, which can be seen in more than 70 million U.S. households via cable and satellite
services. Thirteen Tribune stations are affiliates of The CW, 14 are FOX affiliates, 3 are
MyNetworkTV affiliates, 4 are CBS affiliates, two are ABC, two are NBC, and one is
independent.
Network Affiliation
The FOX network provides FOX 17 with the freshest prime-time entertainment programming and
most exciting live sporting events that exist on broadcast television. Known as the fourth network,
FOX has always sought to be the edgy alternative to the traditional broadcast format. FOX shows
and events consistently rank among the top-rated and most popular year after year.
Multicast Channels
WXMI-TV 17.2
ANTENNA TV was launched in January 2011 as an
over-the-air digital broadcast network whose
schedule features vintage television series and
classic Hollywood films from the 1950s to the
1990s.
ANTENNA TV offers “all-time-great” television
series such as Three’s Company, Maude, Sanford
and Son, Dennis the Menace, Good Times and I
Dream of Jeannie as well as a stock of over 4000
classic feature films from our movie library.
WXMI-TV 17.3
Entering its 6th year in 2014 as an over-the-air
digital broadcast network, THIS TV features a
general entertainment programming format with a
large emphasis on movies, along with some
limited classic television series and children’s
programming.
THIS TV offers nightly movie programming
themes, with thousands of blockbuster films from
the MGM library and several other popular
studios.
FOX 17 News
L to R: Rick Mecklenburg – Chief Meteorologist; Christian Frank – Anchor; Janice Allen – Anchor; Michelle DeSelms – Anchor;
Sarah Brodhead – Anchor; Mike Avery – Anchor; Jon Shaner - Meteorologist
Hours Per Week
Local News Coverage
45
34
32
26
Since the expansion of FOX 17 News into Saturday and
Sunday mornings, we have now surpassed all other TV
stations in West Michigan in the amount of weekly local
news coverage provided.
FOX 17 News airs 5-9am and 10-11pm 7 days a week, and
5-7pm each Monday through Friday.
FOX 17 features the most liked, respected and watched
team of anchors, meteorologists and reporters in West
Michigan.
FOX 17 Highlights
• FOX 17 News at Ten is consistently the top-rated late news franchise in the
market among all key demographics.
• FOX 17’s weekend morning news was launched in March 2013, and has
been growing in audience share ever since! From May to November 2013,
share of adults 25-54 are up 13% on Saturday 5-9am and 34% on Sunday
5-9am!
• FOX 17 now airs 45 hours of local news coverage per week, more than any
other station in West Michigan!
• The most-watched sporting events were on FOX 17, including the Daytona
500, Detroit Lions football, Detroit Tigers baseball, the World Series, the
MLB All-Star game, the Big Ten football championship and more!
FOX 17 Local Programming
“The Blitz” covers one hour of West Michigan’s Friday night high school games
from 10:30-11:30 PM. “The Blitz” starts 45 minutes before any of the other
stations and cover approximately 20 different games around our area, or 40
different teams a night, which is more than any other station.
Each Friday night FOX 17 presents a different “Pay It Forward” story during our
evening newscast about people doing good deeds around West Michigan with
the hopes that kindness is contagious. Viewers are invited to nominate a
person deserving of recognition, and those nominees have the chance to win a
monthly award of “Person of the Month.” A “Pay It Forward” special
highlighting the best stories of the year airs on Christmas day.
The Ford Lions Report is a live regular season pre-game show from the Lions
Television Network featuring highlights, analysis, and interviews with players
and staff of the Detroit Lions.
FOX 17 provides a weekly broadcast of Sunday Mass provided by the Catholic
Diocese of Grand Rapids.
FOX 17 Community Service Projects
FOX 17 is committed to serving the West Michigan community beyond just reporting the news. FOX
17 has partnered with a number of local charities– March of Dimes, Gilda’s Club Grand Rapids,
Humane Society of West Michigan, Special Olympics Michigan, Feeding America, Easter Seals, and
more –to bring awareness to their community initiatives, and to enable these partners to be
recognized for their mutual dedication in serving the residents of West Michigan.
FOX 17 Digital
•
•
•
•
FOX17Online.com
FOX 17 iPhone/iPad/Android App
FOX 17 mobile website
Live streaming newscasts
FOX17Online.com renders beautifully on all devices– tablet, desktop and smartphone– which
benefits both users and advertisers! Whether at home, at work, or on-the-go, FOX 17’s digital
platforms provide a convenient way for West Michigan to stay informed.
Pageviews and unique visitors to FOX17Online.com have been exponentially growing year over year,
demonstrating a shift in how West Michigan consumes media.
FOX 17 Digital Advertising Opportunities
•
Standard Display Banner Ads
•
Ad Creation & Targeting
•
Pre-roll Video
•
Content Sponsorships
•
Page Takeovers
•
Admail
Display Ad Sizes: 728x90 Leaderboard; 300x250 Cube; 300x50 Mobile
Content Sponsorship with Page Skins
•
Social Media
•
Audience Extension Networks
Audience Extension Partners
TRIB+X Digital Marketing Services
•TRIB+X is owned by one of America’s largest media companies,
The Tribune Company. We provide a full service digital marketing
service plan and strategic approaches to building a businesses
online digital footprint in multiple digital channels.
•TRIB+X’s Digital Marketing Services (DMS) program is led by
industry recognized leaders with deep experiences in generating
leads & conversions using Search Engine Optimization, Social
Media Engagement, PPC/SEM, and online branding awareness.
Website
Development
Paid
Media
(PPC,
Facebook,
etc)
SEO
(Organic)
Reputation
Mgmt.
SEO
(Local)
•TRIB+X is committed to transparency, delivering measured
results to our clients for long term satisfaction.
•Our media markets are consistently awarded high Page Ranking
(7-10) granting us world class Authority Rank, which we then
leverage to produce relevant leads and new client engagement for
your business.
•When you deploy TRIB+X, the business is exposed to our
exponential network, followers, customers, and community
presence. We put your business brand into virtually any market
vertical’s conscious
Some of our partners:
Social
Services
FOX 17 Research Services
FOX 17 subscribes to Nielsen Media Research for quantitative ratings and
audience data. Nielsen’s Local Custom Toolbox allows for us to create custom
geographies, such as county or zip code, to gather information on a particular
trading area and make program recommendations based on viewing habits of
these selected areas.
Scarborough is a third party research company which provides qualitative
audience data to FOX 17. Scarborough uses a 2-part survey to measure shopping
patterns, media usage, and lifestyle trends among adults. These insights can be
used to generate new business, conduct market-competitive analyses, increase
product sales, and create a smarter and more informed marketing solution.
Kantar Media’s MarketAdvisor and DirectHEAT tools allow for tracking creative
occurences, expenditure, and executions to provide FOX 17with valuable insights
to help grow an advertiser’s business. Kantar Media also provides data on
advertising trends and consumer behavior in order to be the best partner for your
marketing solution.
FOX 17 Personnel
General Management
Patty Kolb
Sales Services
Tom Charno
Traffic
Carol Avey
VP/General Manager
(616) 447-5227
pkolb@fox17online.com
Research Director
(616) 447-5259
tcharno@fox17online.com
Traffic Manager
(616) 447-5241
cavey@fox17online.com
Sales Management
Stephanie Gonda
Gary Chenoweth
Creative Services
Travis Henkaline
General Sales Manager
(616) 447-5229
sgonda@fox17online.com
Amanda Moon
Local Sales Manager
(616) 447-5135
ammoon@fox17online.com
Shelly Bohr
National/Regional Account Manager
(616) 447-5232
sbohr@fox17online.com
Tami Slominski
National/Regional Account Manager
(616) 447-5294
tslominski@fox17online.com
Digital Manager
(616) 447-5282
gchenoweth@fox17online.com
Odene Pringle
National Sales Assistant
(616) 447-5226
opringle@fox17online.com
Nikki Meeuwenberg
Local Sales/Digital Sales Assistant
(616) 447-5236
nmeeuwenberg@fox17online.com
Creative Services Director
(616) 447-5234
thenkaline@fox17online.com
Joel Riebow
On-Air Manager
(616) 447-5248
jriebow@fox17online.com
News
Brooks Blanton
Karla Vanderhorst
News Director
(616) 447-5105
bblanton@fox17online.com
Programming/Executive Assistant
(616) 447-5272
kvanderhorst@fox17online.com
Information Technology
Drew Rozema
Director of Technology
(616) 447-5281
drozema@fox17online.com