Media Kit Media Kit

2011
Media Kit
World’s Loudest Rock Magazine!
Yeah, it’s loud.
And that’s the way our readers like it.
The REVOLVER reader demands an in-your-face approach to covering the hard-rock and
metal scene. They want it raw, they want it uncensored, and they want it real. And that’s just
what REVOLVER delivers; a candid report of the hard-rock world and the lifestyle it represents. With 77% of our readers claiming REVOLVER is their favorite magazine, the onus is
on us to make good on our promise to live up to the slogan “The World’s Loudest Rock
Magazine.” No other rock periodical serves up masterfully written features, forthright
interviews, and trusted record reviews of today’s hottest hard-rock acts.
“I received a grammy and a golden god trophy.
i don’t need to tell you that the golden god award
meant way more to me, as it was voted on by the fans.”
—rob halford of judas priest
slash playing live at
the 2010 golden gods
on vh1 classic
Ozzy Osbourne and rob
halford backstage at
the 2010 revolver
golden Gods awards
megadeth’s dave
mustaine at the
2009 golden gods
2011 revolver editorial calendar
jan/feb
tribute to the
fallen heroes
may/june
the revolver
golden gods issue
sept/oct
hottest chicks
in hard rock
march/april
Heavy-metal tattoo
super-spectacular
july/august
summer mayhem
fest special
nov/dec
halloween
special
THE READER data
The Revolver Reader is:
by the numbers
6,273,000 uniques monthly
on our music sites
134,000 facebook friends
300,000 videos viewed per
month on revolver tv
150,000 uniques monthly
on revolvermag.com
25,437,240 views on
our youtube channels
3,862,500 views of golden
gods footage on youtube
2,000,000 revolver
Young
21-29
30-44
Affluent
Average Age 29
44%
34%
Average HH Income $68,636
Male
76%
Employed Full-Time
80%
Loyal, Passionate & Influential:
Says Revolver is their favorite magazine
77%
Readers per copy
2.4
Average time spent reading Revolver
3 hours
After reading Revolver readers took an action
Visited a band’s Web site
98%
86%
Visited a retail store
46%
Purchased a product or service in a store
40%
Went online for product or service info
56%
Spends up to 24 hours a week on the Internet
Active member of a social networking site
84%
99%
The guitar world Reader is:
Young
18-29
30-40
Male
Affluent
Smart
Employed Full-Time
Average age 33
28%
42%
97%
Average HH Income $83,600
68% college grads
77% employed
magazines on stands a year
online presence:
300,000 revolver tour
Our Music sites reach 1.273 million uniques per month that generate
4.5 million page views. The sites consist of Revolver, Metalkult,
Guitar World and Guitar World Tabs. We have additional reach into
US and foreign markets through the UK based MusicRadar.com.
53,217 twitter followers
48% of our online users are age 21-35 and 10% are 36-40.
guides distributed a year
Source: 2010 REVOLVER Subscriber Survey performed by Accelara Research
Source: 2010 guitar World Subscriber Survey performed by Accelara Research
the revolver golden god awards
★ The REVOLVER Golden Gods Awards will take
slash & lemmy performing live
place on April 7, 2011 at the Club Nokia in Los Angeles.
The show will then air multiple times on VH1 Classic,
as well as weeks of post-show specials and dedicated
episodes of That metal show.
★ Past shows have been hosted by WWE superstar/heavy
metal fanatic chris jericho, TV star/Comedian Brian
Posehn and rock star/tv personality Andrew W.K.
★ Live performances have included Rob Zombie,
Slash, Zakk Wylde, Dave Grohl, Hatebreed, Megadeth,
Motörhead’s Lemmy Kilmister, Fear Factory, The Devil
Wears Prada, Killswitch Engage, All That Remains, As I
Lay Dying and many more.
★ celebrity guests & presenters have included
Ozzy & Sharon Osbourne, Marilyn Manson, Ronnie James
Dio, Alice Cooper, Kat Von D, Wolfmother, Bam Margera,
Shaun White, Robert Englund, Alice in Chains, The Dallas Cowboys, Scott Ian, Dethklok, Slayer, Ozzy Osbourne,
Carmen Electra, Testament, Vinnie Paul and many more.
★ Press Coverage
Wall Street Journal, The Los Angeles
Times, E! News, ESPN, Fox News, New
York magazine, Entertainment Weekly,
TV Guide, L.A. Weekly, CNN, MTV
News, USA Today, ABC News, NBC
News, The Hollywood Reporter, TMZ,
Loveline, AOL, Billboard, Pollstar, Life
magazine, Associated Press, and Artisan News
★ total impressions
175 million +
marilyn manson
the one and
only ozzy
osbourne
the golden gods “black carpet”
w/ slayer, rob zombie, ozzy, slash,
lemmy, rob halford, & more
andrew w.k., Rob halford
and chris jericho
the revolver tv mobile app
Revolver TV is a mobile app
that is available on 90% of smartphones and is comprised of several
channels such as:
♦ Music Videos
♦ Behind the Scenes
♦ Special Events
♦ Revolver Live
♦ Guitar World
♦ Revolver All Access
♦ Sponsorship Option #1:
Customize a Revolver channel
using artwork (i.e. logos, brand
trademarks, etc.)
Pricing:
$5K per month
Includes Sponsorship fee
$650.00 (one-time fee)
Includes production costs, creation of assets and implementation
across Revolver distribution points.
♦ Sponsorship Option #2:
Full Category Takeover
This is a combination of Option #1,
along with added branding on the
video clips found within the category. Branding may include (but is
not limited to):
Animated Show Open
Lower Thirds
Bugs & Logos
Transitions
Pricing:
$12,500K per month
Includes Sponsorship fee
$3,350 (one-time fee)
Includes production costs, creation of assets and implementation
across Revolver distribution points.
♦ Added Value
With Option #2, sponsor will get
Pre-Roll and/or Post-Roll ads on up to
1/3 of the entire inventory available
on the Revolver TV channel, wherever such ads are permitted across
Revolver TV’s mobile distribution.
Sponsor will provide (:10) to (:15) second video commercial, or GoTV can
create said video. Production costs
to create video commercial TBD.
revolvermag.com
♦ Revolvermag.com is the premier online destination for hard-rock and heavy-metal music fans. Whether
it’s breaking news, exclusive videos and MP3s from the
top bands, or killer contests and giveaways, Revolvermag.com is the website that brings all the action
right to you, taking visitors into the studio, onto the
stage, behind the scenes, and into their favorite artists’ hearts and minds with an up-to-the minute, high
energy reflection of the rock community that’s like NO
other webzine.
♦ Custom designed video player, previewing exclusive new album streams and music video debuts. Perfect for screening and debuting trailers and viral videos.
♦ Advertise through a variety of banner ads on
Revolvermag.com including the main page,
interstitial ads and rich media.
150,ooo unique visitors per month
400,000 page views per month
Banner Units:
728x90 ▲
(275k max size – GIF,
JPG, Flash, Rich Media)
$5 CPM
300x250
(275k max size – GIF,
JPG, Flash, Rich Media)
$5 CPM
Sponsored
Newsletter Blast
static unit featured in
Consumer Blast
$5 CPM – 728x90
300x600
(275k max size – GIF,
JPG, Flash, Rich Media)
$10 CPM
Homepage and or section skin (1600x1200
– 275k max size / Static GIF or JPG – no flash)
$10 CPM
Dedicated
Newsletter Blast
100k consumer opt in list
– FULL HTML file
$10 CPM
revolver’s custom products & specials
Speciaesl
Issu
tour s
guide
ine
magazrts
inse
Boxs
Set
themears
Calend
rockstar mayhem summer tour
special advertising section
★REVOLVER is the
official media partner of
the annual Rockstar
Energy Mayhem
festival. With three
stages of metal hitting
over 30 cities and reaching over half a million
fans, Mayhem is the
premier destination for
sponsors targeting this
key demographic.
ted
dedicuaes
iss
custtoormials
adver
Are Dickies 874’s
the toughest pAnts ever mADe?
thAt’s whAt revolver sought to Discover
As we gAve them the ultimAte roAD test
on the 2010 mAyhem FestivAl.
photos by Justin borucki
Mayhem Fest’s Metal Mulisha riders challenge the 874 work pants
fans cheering outside the jagermeister stage
★REVOLVER dedicates
its summer edition to
festival coverage. This
issue will give readers
the only “behind the
scenes” look into the
entire Mayhem Tour.
l
officira
tou
guide
ive
exclusests
t
n
co
★REVOLVER creates
the exclusive Rockstar Energy Mayhem festival tour
guide that goes out to
over 150,000 festival goers each summer. This is
the ultimate souvenir and
great for autographs!
e&
signagers
bann
slipknot onstage
★REVOLVER also have
a branded booth at each
of the tour stops with
product samples, movies screenings, heavymetal clinics, band
signings, and exclusive
giveaways.
band s
signing
2011 print rates & publishing schedule
mechanical
requirements-
ad rates
4 COLOR
FULL PAGE
2/3 PAGE
1/2 PAGE
1/3 PAGE
1/4 PAGE
1X
$12,180
$11,390
$11,030
$10,080
$7,700
COVERS
COVERS
$14,415
$13,790
$13,005
COVER 4
COVER 2
COVER 3
3X
6X
$11,565
$10,775
$10,385
$9,465
$7,210
$10,995
$10,215
$9,820
$8,895
$6,640
$13,730
$13,135
$12,350
$13,075
$12,520
$11,720
WIDTH x HEIGHT (in.)
AD SIZE
FULL PAGE (BLEED)
FULL PAGE (NO BLEED)
FULL PAGE (TRIM SIZE)
SPREAD (BLEED)
SPREAD (NO BLEED)
SPREAD (TRIM SIZE)
2/3 PAGE
1/2 PAGE (HORIZONTAL)
1/2 PAGE (VERTICAL)
1/3 PAGE (VERTICAL)
1/3 PAGE (SQUARE)
1/4 PAGE
8.25 x 10.75
7.5 x 10
8 x 10.5
16.25 x 10.75
15.5 x 10
16 x 10.5
4.625 x 10
7 x 4.75
4.75 x 7
2.25 x 10
4.75 x 4.75
3.75 x 4.75
1/2 V
$10,445
$9,655
$9,265
$8,340
$6,190
$9,890
$9,110
$8,715
$7,795
$5,770
$12,450
$11,915
$11,130
$11,865
$11,340
$10,550
B&W RATES 75% of 4/C
FILE FORMAT Files must be submitted in
Adobe InDesign, Adobe Photoshop, Adobe
Illustrator, .EPS, .TIFF, or .PDF file. All fonts
(screen and printer) and/or images used
in the document must be included on
the disk with the ad. All files/colors must
be converted to process color (CMYK) or
grayscale (halftones). Ads submitted in
programs other than those listed above, must
be saved as a .PDF, .TIFF, or .EPS file with all
fonts embedded, built at 100% to size @ 300
d.p.i. and with bleed if needed. Do not send
.JPEG files. Do not send RGB files. Any ads
needing additional work (ie. fixing bleeds,
font problems, etc.) will accrue charges for
which the advertiser is responsible.
Future, US requires that all ads are
provided digitally. Any ad sent in film
format will be copy-dot scanned and the
client will be charged accordingly. If film
is used it must be provided Right Reading
Emulsion Down (RRED), SWOP Standard at
a line screen of 133 l.p.i. A Matchprint of
ColorKey must be provided.
PROOF PRINTS
A proof must be submitted with all ads. The
proof print must show all pictures, elements,
and type as they appear in the final ad. Color
ads should include a color proof. Future, US
will not be responsible for matching color
proofs exactly, since the proofing process
and the printing process use different
materials. Future, US will not be, in any
way, responsible for any ads sent without a
printed proof.
FULL PAGE
1/2 H
12X
ELECTRONICALLY TRANSMITTED FILES
Future, US can accept files sent electronically to our FTP site. Please make sure all
elements are included. Please compress all
files to limit file size and risk of corruption.
Include the name of your company in the
file. Problems should be directed to the
Production Coordinator Nicole Schilling:
nschilling@futureus.com or 646.723.5418
ad sizes
SPREAD
9X
2/3
SPOT COLORS AND METALLIC INKS
Revolver can print spot colors and metallic
inks that are specified within the Pantone
Color Matching System. Rates will be
submitted based on request and depend
on color specified. All spot colors, unless
otherwise requested and approved will be
converted to process colors (CMYK). Note:
Not all spot colors convert to process and
color shifts are unavoidable. Revolver will not
be responsible for matching colors that need
to be converted.
The world’s loudest rock magazine!
contract &
copy regulations
A. All advertisements, contracts, and insertion orders are accepted
subject to terms and regulations of this rate card. All advertising is
subject to Publisher’s approval.
B. Positioning of advertisements is at the discretion of the Publisher,
except where specified preferred position are covererd and agreed
by contract.
C. Short rate will apply if advertiser has not earned billed rate at end
of contract period. Rate will be made out at end of contract period if
advertiser has used sufficient additional insertions to earn lower rate.
D. Publisher assumes no liability for errors in key numbers, free
information numbers, or advertisiers index, or failure to publish
advertisement for any reason.
E. Advertiser and advertising agency assume liability for all content of
advertisements printed, and also assume responsibility for any claims
arising therefrom made against the Publisher.
F. Client assumes full responsibility for all payments in the event of
agency (acting or otherwise) default.
ISSUE DATE
JAN / FEB
MAR / APR
SPECIAL #1
MAY / JUNE
JULY / AUG
SPECIAL #2
SEPT / OCT
NOV / DEC
SPACE CLOSE
11.10.10
1.19.11
2.16.11
4.06.11
5.18.11
6.15.11
7.06.11
9.07.11
REVOLVER FTP INFO
ADDRESS: production.futureus.com
USER NAME: revolver
PASSWORD: metal
Email nschilling@futureus.com
to alert that files have been uploaded to site.
REVOLVER SHIPPING INSTRUCTIONS FOR
ADVERTISING MATERIALS
Revolver
Future US, Inc.
149 5th Avenue, 9th floor
New York, NY 10010
TELEPHONE:
Alana Zinn
Associate Publisher
646.723.5473
FAX:
646.723.5490
REVOLVER CIRCULATION:
150,000
MATERIALS DUE
11.17.10
1.26.11
2.23.11
4.13.11
5.25.11
6.22.11
7.13.11
9.14.11
ON SALE
12.21.10
3.1.11
3.29.11
5.17.11
6.28.11
7.26.11
8.16.11
10.18.11
contacts
Alana Zinn
Associate Publisher
646-723-5473
alana@revolvermag.com
Josh Bernstein
Creative Director
646-723-5423
josh@revolvermag.com
149 Fifth Avenue, 9th Floor
New York, NY 10010
www.futureus.com
212-768-2966