Creativevents Brochure

FOOD
&
DRINK
BRINGING GREAT TASTE, INNOVATION
AND VARIETY TO YOUR EVENT AT OLYMPIA
Food | Events
WELCOME
the food & drink company
We are delighted that you’ve chosen to hold your event at Olympia. We look forward to working
with you over the next few months to create a fantastic retail food and drink offer for your visitors
and in doing so, contributing to the success of your show.
With over 17 years experience of delivering first class visitor catering within London’s leading
exhibition venues, we’re very aware of the importance of designing a catering offer that is aligned to
your brand and meets the needs of your audience.
With this in mind we are pleased to present the many retail options for food and drink that are
available to you at Olympia.
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Food | Events
THE VALUE OF GREAT CATERING
The food and drink offer is at its best when it’s aligned with the show
– from a customer’s perspective it enhances their enjoyment of the
day, with eating and drinking as part of the overall experience.
• Average dwell time is longer as there’s less inclination to leave in search of refreshment elsewhere.
time to relax with friends or colleagues over a spot of quality lunch changes the dynamic of
• Taking
the visit, and provides the opportunity for socialising or networking.
have the variety in the menus to excite them and the choice to keep them interested for the • Guests
duration of their time at Olympia.
and drinking is fun and memorable, and the space and menus have a personality. The food • Eating
and ambience becomes an additional talking point to further add benefit to the event as a whole.
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Food | Events
CREATIVE CONCEPTS
Here we present our portfolio of food and drink concepts, created to
meet the needs of the diverse profile of visitors to Olympia. Our menus
have been designed with innovation and flexibility in mind, ensuring
you enjoy selecting the food and drink concepts for your visitors. We
are here to assist you with your choices; do let us know how we can
help. Whatever you select, you can be assured of consistently high
standards of food, drink, service and styling.
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Food | Events
ON FLOOR CATERING
eOSPSSy
M
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‘Boutique offers, our street food concepts, coffee bars and snacks,
popular catering, indulgent offers, bars and restaurants.’
These mobile, flexible units can be positioned anywhere within the event – whether it’s to fill a space
on the floor plan, sit alongside a sponsor or theatre, or delineate a certain food and drink area. On-floor
concepts broadly fall into seven categories: boutique offers (including our street food concepts), coffee
bars and snacks, popular catering, indulgent offers, bars, cafés and restaurants. A combination of these
provides your visitors a great variety of food and drink to choose from as they navigate their way around
the show.
We own an extensive range of equipment from which we build these food and drink units: purpose
built coffee bars and concept bars – constructed of striking polished chrome with a back-lit Perspex
frontage. The latest additions to our inventory are ‘Bernadette’ , ‘Sophie’ and ‘Delphine’ - our lovely
vintage Citroen H vans which have been converted to our specification to enable them to be styled to
retail any one of our menus.
All of the catering experiences detailed here are available to you, subject to availability. We’ve created
the brands and the menus associated with them for maximum appeal, to be appreciated by organisers
and guests alike and to enhance everyone’s overall enjoyment of the event.
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Food | Events
ON-FLOOR CATERING
Coffee Bars and Snacks
ARTISAN
BAKERY
Freshly made sandwiches and tarts, cakes from our own bakery, great coffee
and soft drinks, including homemade lemonade. We’re very particular about
the seasonality and provenance of our ingredients – the proof is in the
tasting.
Laden with all-good-things: freshly squeezed juices, crisp salads, chopped
fresh fruit and our home-made sandwiches. Plus cakes, including a gluten
free range – try the moist whole orange, almond and marmalade cake. As
well as our espresso based coffee we offer a range of teas and fruit/herbal
infusions.
LOVE
COFFEE
For the all-important morning caffeine fix or to provide a much needed
pick-me-up during the day. Our purpose built coffee pods provide a break
out space for visitors to refuel or a speedy takeaway service for exhibitors.
There’s no compromising on quality either. We serve the same great
espresso-based coffee from our pods that we’re proud to serve throughout
our fixed site cafés and restaurants. Our exclusive and complex espresso is
blended after roasting to produce an espresso that is full, flavoursome and
rounded. It contains coffee from Brazil, Ethiopia, Central America and 10% of
it is Indian Robusta to give it extra body and texture.
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Food | Events
ON-FLOOR CATERING
Indulgent Offers
Champagne
& Seafood Bar
A particular favourite with the consumer shows, Champagne and Seafood is
the ultimate treat when on a day out with friends. The fresh seafood platter
includes cured VAR salmon, crab salad, sea trout fillet, oysters and artisan
breads and butter. The bar uses plenty of crushed ice to showcase the
ingredients and ornate ice buckets to display the Champagne.
In Pinchos & Wine we’ve embraced the popularity of tapas and have created
a convivial eating and drinking concept with quality, authenticity and
flexibility. A pincho (‘pintso definition - literally ‘thorn’ or ‘spike’) or pintxo)
is a small snack typically eaten in bars. The menu is made up of tasty cured
meats, cheeses, salt cod, marinated squid, olives and a selection of Spanish
wine, beer and sherry.
This delicious Spanish tapas offer can be designed to meet the needs of your
visitors; whether it’s an a la carte menu or an abundant display from which
customers choose the number of items they would like to create their own
platter.
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ON-FLOOR CATERING
Street Food
One of our street food concepts which has proved to be incredibly popular.
Saigon Cinnamon offers a healthy and inspired menu, all beautifully
presented from a themed stall or Citroen H van. Bánh Mi is always a hit –
Vietnamese style shredded pork spiced with chillies, ginger and lime. Served
with pickled cucumber, black radish and daikon in a French style baguette.
”Delicieuse cuisine et vin Français”. La Saveur offers a deliciously simple menu
of patés, rillettes and French cheeses served with pickles and ficelle. Each
dish is matched with an appropriate wine – and all produce is beautifully
displayed in a rustic style.
Indian street food served from a fun, vivid stall or van. The menu is freshly
cooked to order and features a vegetarian chick pea and coriander puri or
tender Karahi lamb cutlets with green mango and coconut salad.
Incredibly tasty, indulgent eat-on-the-go food. Our menu includes ‘Beef &
Blue’ – sticky braised short rib and brisket, braised onions and blue cheese
served in a toasted brioche bun. Or ‘Fried Chicken & Waffles’ – buttermilkmarinated chicken thighs deep fried in smoke paprika flour and served with
a freshly made waffle and maple syrup.
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M
CHOP
eSSy
M
CH
HO P S
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Food | Events
ON-FLOOR CATERING
Popular Choices
An exciting on-floor unit, the Waffle Wagon adds variety to the overall food
and drink offer and complements the savoury units. The breakfast menu of
waffles, pancakes and omelettes is supplemented at lunchtime with savoury
crêpes and sandwiches. This unit features abundant bowls of toppings
including fresh fruit, poached and preserved fruits, sauces and syrups. For a
healthier alternative the fruits can be served with yoghurts and granola. A
popular afternoon choice too – the Waffle Wagon is a great all-day offer.
IDENTITY
The all-time favourite. We’ve perfected our recipe so that the batter stays
crisp and the cod retains its succulence. The integrity of our ingredients is
key – the fish is line caught from sustainable stocks and Maris Pipers make
the best fat chips – so that’s what we use.
A fun and internationally recognised offer, this increasingly popular offer
will provide a hot dog for every preference, whether you opt for ‘The New
Yorker’, ‘The Rancher’ or ‘The Londoner’. For busier events a separate counter
specialising in made-to-order American style shakes will add to the interest.
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Food | Events
ON-FLOOR CATERING
A celebration of the best of British which embraces our culinary traditions
with a down-to-earth, delicious menu. We offer a breakfast and lunch
menu with a hearty mix of pies, sausages and mash and great vegetarian
alternatives.
IDENTITY
Baked potatoes remain a firm favourite as a lunch option. Even with
increasing competition from their exotic counterparts they’ve stood the test
of time as a filling, healthy, tasty…and reliable meal.
Our burgers are made with rump and short-rib beef from Black Aberdeen
Angus, Hereford and South Devon breeds from selected small holdings in
Devon. We serve them in fresh brioche buns with baby gem, British tomatoes
and soused red onions.
IDENTITY
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Food | Events
ON-FLOOR CATERING
Bars
We use our concept bars, our ‘pods’ or our H vans to build striking on-floor bars with their own seating
area. We can stock a core range of products: beer, wine, cider and spirits or we can create specialist bars
– cocktails, gin wagons or Champagne and Pimms bars for example. All bars can offer barista-made
coffee too.
We’ll work with you to make sure the drinks offer and the look and feel of the bar is just right for your
customers and your event. We thrive on the challenge of creating bespoke units so we’ll consider every
detail to ensure that the overall design meets your brief exactly.
There’s certainly no set size of bar, we’ll design the size and shape according to the space you have
available, and to meet the needs of your expected number of visitors.
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Food | Events
ON-FLOOR CATERING
Restaurants
For certain events, it may be to your advantage to provide a table service restaurant. Restaurants are a
great endorsement of the social nature of exhibitions - they round off the whole experience for visitors
to consumer shows and provide the perfect location for conducting business meetings at trade shows.
The options for creating a restaurant concept unique to your event are endless. We would be very happy
to discuss the options with you and share examples of themes and menus that have worked particularly
well in the past.
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Food | Events
ON-FLOOR CATERING
Cafés
Bring the buzz of coffee culture into the heart of your exhibition with a grab & go café or deli café,
designed just for you. With a flexible menu featuring freshly made sandwiches, crisp & wholesome
salads and hearty soups. Also a host of made-to-order options: deli sandwiches, hot carvery rolls and
pulled pork wraps plus tarts, hot meals and baked potatoes. All served, of course, with great coffee, cold
drinks, cakes and impulse buys.
Add a good sized seating area to complete the ambience and for maximum take-up, ensuring a longer
dwell time from visitors who have no cause to leave the event in search of sustenance.
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Food | Events
FIXED SITE CATERING
We take the same collaborative approach with our fixed site units as we do with the ‘pop up’ food and
drink concepts on-floor. We’ll tailor the menus to suit your audience demographic and ensure that the
catering in these units complements, and adds variety to the temporary offers in the heart of the show.
Our menus change throughout the day, our breakfast baps and porridge are hugely popular and much
appreciated by the organisers and exhibitors. Lunch is always a bounty of choice, attractively displayed
and freshly cooked over the course of service. Our afternoon tea is a must, with a tempting range of
cakes and pastries, snacks and sweet treats.
We’re happy to open our fixed site cafés during the pre-show builds. The convenience of having an
on-site café with a focus on hearty menus that appeal to the event contractors is always appreciated by
those on site during this time-critical phase.
Go Outdoors
Our vintage Citroen H van ‘Bernadette’ can be positioned on the forecourt opposite Kensington Olympia
Station. Selling great coffee and a range of fresh bakery items she provides a quirky welcome to the
event and is always very popular with visitors.
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Food | Events
BRANDING & DESIGN
Customised for your Clients
All of our on-floor concepts and a selection of our fixed site cafés can be sponsored by an exhibitor or
show sponsor. This tailoring of a unit with signage and the company’s logo on menus and point of sale
materials increases brand awareness and is a very effective way of aligning a particular brand with a
dining experience.
We can extend our creativity by reinforcing the sponsoring company’s brand with additional props –
appropriately coloured frames for the menus, displayware and staff uniforms for example.
We’ll work with you to create the look and feel that you require, whether you choose to use our versatile
concept units or create your own purpose-built designs. Either way, we’ll support you throughout with
our experience and practical know-how.
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Food | Events
OUR TEAM
We bring an experienced and skilled team to deliver the variety and creativity of our catering offer at
Olympia. The onsite team has an unrivalled understanding of the complexities of delivering food and
drink of the scale you require, within the realms of this historic treasure.
Lindsay Atkinson leads the team and is supported by floor managers, bar managers, supervisors and
front of house staff, all of whom are based here. Menus are developed by Bruce Wilson our Executive
Chef and Alex Hall our Group Head Chef.
Our staffing managers recruit and train our people – we take pride in the fact that our staff work directly
for us at Olympia. This brings consistently high standards to our menus and service. Staff are confident
in their roles and this is reflected in their friendly and efficient manner.
Behind the scenes, we support Lindsay through our central team - also based in our head office within
Olympia. We have a team of health & safety, IT, finance, marketing and merchandising specialists who
guide consistency of standards and develop the offer to meet the ever-changing consumer needs. Our
marketing team in particular would be very happy to discuss opportunities for promoting the food offer
for your event and exploring the different channels through which catering can be communicated, to
ensure that dining at the event is factored in to the customers’ visit.
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Food | Events
CONTACT US
We would be delighted to talk through the on floor retail food
and drink options with you and help you deliver a memorable
experience for all your guests.
Contact
Lindsay Atkinson, General Manager
Tel
020 7598 2482
Mobile
07971 622 250
Emaillindsay.atkinson@creative.co.uk
Webwww.creativevents.co.uk
Address
Olympia Exhibition Centre, Hammersmith Road, Kensington,
London W14 8UX
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NOTES
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