Info Pack - Designed by Laura

INFO PACK
LAURA STINSON • DESIGNED BY LAURA • DBLAURA.COM • LAURA@DBLAURA.COM
You downloaded this INFO PACK
to gain some insight into happens
when you contract with Designed
by Laura. Inside, you’ll find
information on my 3 P’s: Packages,
Pricing, and Process.
Much of what is included can also
be found on the Designed by Laura
website (dblaura.com), but the
INFO PACK goes into a little more
depth so you can see how I make
you look awesome.
I MAKE YOU LOOK AWESOME. WITHOUT ME YOU’RE JUST AWESO.
© LAURA STINSON • DBLAURA.COM • LAURA@DBLAURA.COM
At its core, Designed by Laura is me – a onewoman art and design studio specializing in
high-quality WordPress website and identity
design for solopreneurs, small businesses,
and non-profits. I also create and sell original
artwork, handmade greeting cards, and other
assorted crafts online and at local craft shows.
I possess a naturally creative personality, which has led
me on a lifelong mission to be as creative as possible
in as many ways as possible. It is my goal to create
designs that are both attractive and user-friendly, and
to avoid sacrificing form in favor of function. I focus on
usability, and clear and concise writing, in order to add
some beauty to the business of the web.
I MAKE YOU LOOK AWESOME. WITHOUT ME YOU’RE JUST AWESO.
© LAURA STINSON • DBLAURA.COM • LAURA@DBLAURA.COM
P1 & P2: PACKAGES & PRICING
I offer 2 packages: one for custom website design and one for branding and identity design. Each package has its
own set of add-ons for further customization. Prices are based on my hourly rate.
The Custom Website Design package is priced at $4800, 17% less than it would cost to purchase the included
features separately.
So, what do you get in the Custom Website Design package?
• Up to 5 Custom Page Layouts
• Navigation hierarchy design
• Up to 25 content pages
• Newsletter opt-in forms
• Custom fav icon
• Branded Facebook & Twitter cover images
• Content input & optimization
• Social Media integration
• Automated site backups
• Basic plug-ins and features
• 30 days of support following project end
• User manual tailored to your website
Want more? Who wouldn’t? Here are the add-ons I offer to further customize your website.
E-COMMERCE FUNCTION – $1500 COMMUNITY FORUM – $1000
Includes help setting up inventory and shipping. Create a forum where you and your users can interact.
SHOPIFY ASSISTANCE – $1200 APPOINTMENT BOOKING – $600
Help setting up your Shopify. Let your customers book phone calls or appointments with you.
ADDITIONAL PAGE LAYOUT DESIGNS – $170 ea. TEAM MANAGEMENT – $400
Share team bios, social media, and contact information.
ADDITIONAL CONTENT PAGES – $50 ea.
ADDITIONAL FORMS – $170 ea.
MEMBERSHIP SITE – $1200 Beyond your basic contact forms.
Sell memberships to give users access to premium content.
GALLERY/PORTFOLIO – $200 ea.
* Already have a WP website? Many of these features can be
purchased separately.
I MAKE YOU LOOK AWESOME. WITHOUT ME YOU’RE JUST AWESO.
© LAURA STINSON • DBLAURA.COM • LAURA@DBLAURA.COM
P1 & P2: PACKAGES & PRICING
The Brand & Identity Design package is priced at $3500, 20% less than it would cost to purchase the included
features separately.
So, what do you get in the Brand & Identity Design package?
• Logo (choose from 3 initial options)
• Business cards (choose from 3 initial options)
• Letterhead/stationery (choose from 3 initial options)
• Brochure
• Branded Facebook cover image
• Branded Twitter cover image
• Branded e-mail header
• Branding guidelines, including color and typography
Want more? Who wouldn’t? Here are the add-ons I offer to further customize your brand identity.
POSTER DESIGN – $850
Choose from 2 initial designs
APPAREL DESIGN – $500 per type
Choose from 2 initial designs per type
FLYER – $170
BANNER – $300
PRESENTATION FOLDER – $100
MEDIA KIT – $850
PROPOSALS, REPORTS, SIMILAR DOCUMENTS – $850 ea.
* Many of these features can be purchased separately.
I MAKE YOU LOOK AWESOME. WITHOUT ME YOU’RE JUST AWESO.
© LAURA STINSON • DBLAURA.COM • LAURA@DBLAURA.COM
P3: PROCESS
STEP ONE: After reading through this INFO PACK, fill out my PROJECT REQUEST
FORM by clicking here.
STEP TWO: Once I receive your PROJECT REQUEST, I will send you a PROJECT
PACK, a customizable quote, a Design Services Agreement, and your
first invoice. The PROJECT PACK includes lots of helpful information,
such as how to set up your domain and hosting services (for web
design) and Project Planning Questionnaires to give me all your vital
information and project details.
STEP THREE: I send you an invite to our project on Basecamp.
STEP FOUR: You fill out the Project Planning Questionnaire, and upload it and other
necessary files to our project.
STEP FIVE: We get started!
A highly detailed project workflow is included in your PROJECT PACK.
I MAKE YOU LOOK AWESOME. WITHOUT ME YOU’RE JUST AWESO.
© LAURA STINSON • DBLAURA.COM • LAURA@DBLAURA.COM
BASIC TERMS
The following terms apply to all of my projects, and are detailed further in the Project Pack and Design
Services Agreement.
• A non-refundable deposit of 30% of the project total is due upon signing.
• The remaining project fee is billed in the following amounts: 30%, 30%, 10%.
• Final files and access are not turned over until the bill is paid in full.
• Payments are billed on a term of Net 0.
• Your project’s space in my calendar is not reserved until the deposit is received.
• I include a credit line in the footer of your website and use your project in promotional materials.
• I require at least 8 weeks to see a project through to completion.
• I do my best to answer all e-mails or messages within 24 to 48 hours of receipt, Monday through Friday.
I MAKE YOU LOOK AWESOME. WITHOUT ME YOU’RE JUST AWESO.
© LAURA STINSON • DBLAURA.COM • LAURA@DBLAURA.COM
I hope this INFO PACK provided
you with the information you were
seeking. If it didn’t, and if you didn’t
find it on the Designed by Laura
website, please e-mail me directly
at LAURA@DBLAURA.COM.
I make you look awesome.
Without me, you’re just aweso.
I MAKE YOU LOOK AWESOME. WITHOUT ME YOU’RE JUST AWESO.
© LAURA STINSON • DBLAURA.COM • LAURA@DBLAURA.COM