DesignedbyLaura_InfoPack

INFO PACK
LAURA STINSON • DESIGNED BY LAURA • DBLAURA.COM • LAURA@DBLAURA.COM
You downloaded this INFO
PACK to gain some insight into
happens when you contract with
Designed by Laura. Inside, you’ll
find information on the packages
I offer, pricing levels, and the
process I follow.
Much of what is included can also
be found on the Designed by Laura
website (dblaura.com), but the
INFO PACK goes into a little more
depth so you can see how I make
you look awesome.
I MAKE YOU LOOK AWESOME. WITHOUT ME YOU’RE JUST AWESO.
© LAURA STINSON • DBLAURA.COM • LAURA@DBLAURA.COM
At its core, Designed by Laura is me – a onewoman art and design studio specializing in
high-quality WordPress website and identity
design for solopreneurs, small businesses,
and non-profits. I also create and sell original
artwork, handmade greeting cards, and other
assorted crafts online and at local craft shows.
I possess a naturally creative personality, which has led
me on a lifelong mission to be as creative as possible
in as many ways as possible. It is my goal to create
designs that are both attractive and user-friendly, and
to avoid sacrificing form in favor of function. I focus on
usability, and clear and concise writing, in order to add
some beauty to the business of the web.
I MAKE YOU LOOK AWESOME. WITHOUT ME YOU’RE JUST AWESO.
© LAURA STINSON • DBLAURA.COM • LAURA@DBLAURA.COM
CUSTOM WEB DESIGN
I develop custom WordPress websites, utlizing the Ultimatum framework. Ultimatum allows for unlimited custom
page layouts, and comes packaged with a number of powerful plugins. I offer three custom web design packages
to meet a variety of business needs.
With the STARTER web design package you get: custom full-width page layout; custom sidebar page
layout; a layout for your blog posts’ page; and a layout for your individual posts. You also get up to 5
content pages, as well as the features included with each of my packages. $1750
In the PRO web design package, you get: the page layouts included in the Starter package, plus a custom
homepage layout, and up to 15 content pages. This package also includes branded Facebook and Twitter
cover images, along with the features included with each of my packages. $3250
With the DELUXE web design package, you get: the page layouts included in the Starter and Pro packages,
plus a custom landing/sales page layout, and up to 25 content pages. This package also includes branded
Facebook and Twitter cover images, and a custom e-mail header image, in addition to the features included
with each of my packages. $4500
THE FOLLOWING FEATURES ARE INCLUDED IN EVERY CUSTOM WEB DESIGN PACKAGE
Two Revisions • Custom Favicon • Responsive/Adaptive Design • Input of Content • Essential Features •
Automatic Backups • Security • 30 days’ support at project end • Usage manual tailored to your site
THE FOLLOWING FEATURES CAN BE ADDED TO ANY CUSTOM WEB DESIGN PACKAGE
Additional Page Layouts • Additional Content Pages • Additional/Complex Forms • E-commerce Function •
Membership Site • Appointment Booking • Team Management • and more
I MAKE YOU LOOK AWESOME. WITHOUT ME YOU’RE JUST AWESO.
© LAURA STINSON • DBLAURA.COM • LAURA@DBLAURA.COM
CUSTOM IDENTITY DESIGN
Your business’s identity consists of much more than a logo, although that is a central feature. I offer three identity
design packages that meet all of your business needs.
With the STARTER identity design package you get logo, business card, and letterhead designs, in addition
to the features included with all of my identity design packages. $1500
In the PRO identity design package, you get logo, business card, and letterhead designs, a trifold brochure,
branded Facebook and Twitter cover images, and an alternate social media logo, as well as the features
included with all of my identity design packages. $2700
In the DELUXE identity design package, you get logo, business card, and letterhead designs, a trifold
brochure, branded Facebook and Twitter cover images, social media logo, a custom e-mail header, and an
e-mail signature logo, along with the features included in all of my identity design packages. $3500
THE FOLLOWING FEATURES ARE INCLUDED IN EVERY CUSTOM IDENTITY DESIGN PACKAGE
File Provision to Print of Choice • Logo in Vector Format • High Res Business Card PDF + Native Design
File • High Res Letterhead PDF + Printing Instructions • High Res Brochure PDF + Native Design File • Web
Optimized Images for Social Media • Brand & Style Guide
THE FOLLOWING FEATURES CAN BE ADDED TO ANY CUSTOM IDENTITY DESIGN PACKAGE
Poster • Apparel • Flyer • Banner • Presentation Folder • Document Design • Media Kit • and more
I MAKE YOU LOOK AWESOME. WITHOUT ME YOU’RE JUST AWESO.
© LAURA STINSON • DBLAURA.COM • LAURA@DBLAURA.COM
CONSOLIDATED DESIGN
If you want to hit the ground running, consider consolidating your design projects. I offer three all-in-one identity
and web design packages that will get you off to a great start.
With the STARTER web and identity design package you get logo and business card designs; custom fullwidth page layout; custom sidebar page layout; a layout for your blog posts’ page; and a layout for your
individual posts, and up to 5 content pages. $2500
In the PRO web and identity design package you get logo, business card, and letterhead designs; custom
homepage layout; custom full-width page layout; custom sidebar page layout; custom layout for your
blog posts’ page; and a custom layout for your individual posts. You also get up to 15 content pages, and
branded Facebook and Twitter cover images. $4250
In the DELUXE web and identity design package, you get logo, business card, and letterhead designs;
custom homepage layout; custom sales/landing page layout; custom full-width page layout; custom
sidebar page layout; custom layout for your blog posts’ page; and a custom layout for your individual
posts. You also get up to 25 content pages, branded Facebook and Twitter cover images, and a custom
e-mail header image. $6500
THE INCLUSIVES & ADDONS FROM THE WEB DESIGN PACKAGES AND
IDENTITY DESIGN PACKAGES APPLY TO THE ALL-IN-ONE PACKAGES
I MAKE YOU LOOK AWESOME. WITHOUT ME YOU’RE JUST AWESO.
© LAURA STINSON • DBLAURA.COM • LAURA@DBLAURA.COM
A LA CARTE DESIGN
Sometimes, you don’t need an entire design
package. Sometimes, you might want to pick and
choose to build your own package. That’s why I
offer A LA CARTE design options.
If you need a one-off design project, A LA CARTE
is for you. All you have to do is fill out a project
request form, select “I need something else,” and
give me the details of your project. I’ll then provide
you with a completely custom quote.
I MAKE YOU LOOK AWESOME. WITHOUT ME YOU’RE JUST AWESO.
© LAURA STINSON • DBLAURA.COM • LAURA@DBLAURA.COM
PROCESS
STEP ONE:
After reading through this INFO PACK, fillout my PROJECT REQUEST
FORM by clicking here.
STEP TWO:
Once I receive your PROJECT REQUEST, I will send you a PROJECT
PACK, a customizable quote, a Design Services Agreement, and your
first invoice. The PROJECT PACK includes lots of helpful information,
such as how to set up your domain and hosting services (for web
design) and Project Planning Questionnaires to give me all your vital
information and project details.
STEP THREE: I send you an invite to our project on Basecamp.
STEP FOUR: You fill out the Project Planning Questionnaire, and upload it and other
necessary files to our project.
STEP FIVE:
We get started!
A detailed project workflow is included in your PROJECT PACK.
I MAKE YOU LOOK AWESOME. WITHOUT ME YOU’RE JUST AWESO.
© LAURA STINSON • DBLAURA.COM • LAURA@DBLAURA.COM
BASIC TERMS
The following terms apply to all of my projects, and are detailed further in the Project Pack and Design
Services Agreement.
• A non-refundable deposit of 30% of the project total is due upon signing.
• The remaining project fee is billed in the following amounts: 30%, 30%, 10%.
• Final files and access are not turned over until the bill is paid in full.
• Payments are billed on a term of Net 0.
• Your project’s space in my calendar is not reserved until the deposit is received.
• I include a credit line in the footer of your website and use your project in promotional materials.
• I require at least 8 weeks to see a project through to completion.
• I do my best to answer all e-mails or messages within 24 to 48 hours of receipt, Monday through Friday.
I MAKE YOU LOOK AWESOME. WITHOUT ME YOU’RE JUST AWESO.
© LAURA STINSON • DBLAURA.COM • LAURA@DBLAURA.COM
I hope this INFO PACK provided
you with the information you were
seeking. If it didn’t, and if you didn’t
find it on the Designed by Laura
website, please e-mail me directly
at LAURA@DBLAURA.COM.
I make you look awesome.
Without me, you’re just aweso.
I MAKE YOU LOOK AWESOME. WITHOUT ME YOU’RE JUST AWESO.
© LAURA STINSON • DBLAURA.COM • LAURA@DBLAURA.COM