Jamie OIiver @ Sobeys

October 15, 2013
Sobey’s - Jamie Oliver
Virtual Store Tour
Executive Summary
Methodology
Virtual Store Tour
Sobeys has recently unveiled its new marketing campaign
“Better Food for All” with signature fresh products, humane
meat products, “Sobeys better ingredients” and more products
free from artificial flavours and preservatives.
The first ad features Jamie Oliver running through a suburban
neighbourhood, tossing food around and urging people to “not
take out, cook in - it’s faster and it costs less.”
Jamie Oliver is on board promoting the cost benefits of home
cooking and Sobeys is enlisting his service to help customers
find their way there. The Sobeys website features many
different recipes that use Oliver’s products and are sold in
Sobeys.
Oliver’s products include olive oil, wine vinegar, pasta, pasta
sauce, bruschetta, seasonings, dinnerware and gifts.
Co-op - Virtual Store Tour
Sobeys
150 Millrise Blvd. SW Calgary, Alberta
Sobeys
In store signage
Sobeys
Big Jamie
Oliver signage
is hung up by
the bakery.
In store signage
Sobeys
‘Jamie’s tip’ is
on display on
top of the meat
counter.
Meat Section featuring Jamie’s tip
Sobeys
This end features a
variety of Jamie Oliver
food products including
pasta sauce, pesto,
bruschetta, wine
vinegars, olive oil and
seasonings.
End cap of Jamie Oliver products
Sobeys
Pasta sauce is
available in four
different flavours:
(1) tomato & basil,
(2) tomato & chili,
(3) tomato, garlic &
olive and (4) red
onion & rosemary
Pesto available in
six flavours: (1)
green pesto, (2)
sun-dried tomato
pesto, (3) italian
herb pesto, (4)
coriander &
cashew, (5) chili &
garlic and (6) walnut
& red pepper
Pasta sauces and pesto sauces
Sobeys
Jamie Oliver
100% everyday
virgin olive oil
with a slightly
peppery kick is
great for pasta,
salads and other
uses.
Olive Oil display
Sobeys
Olive oil & wine vinegar
Sobeys
Jamie Oliver wine
vinegars available in four
flavours: (1) Chianti red
wine vinegar, (2) Pinot
white wine vinegar, (3)
Balsamic vinegar and (4)
Sticky chili & balsamic
glaze.
Sobeys
This end display of
contemporary
dinnerware perfect
for daily use of
special occasions.
Dinnerware
Sobeys
The wave patterns
in white
symmetric shape
make this
dinnerware
perfect for
entertaining.
Dinnerware
Sobeys
Jamie Oliver gift
collection includes pasta
kit, mezzaluna and
board, cheeseboards,
oven mitts, tea towels
and more.
Gift collection
Sobeys
Beautifully
designed and
trendy tea towels
highlight and end
display
Gift collection
Sobeys
This new cookbook,
featured on a display at
the front of the store,
offers advice on how to
make better food choices
and cook within a budget.
Book display rack
Sobeys
Another great
cookbook by
Jamie Oliver
offering 15
minute meals.
Book display rack
Sobeys
Big Jamie
Oliver signage
hangs overtop
of the cash
registers.
In store signage above cash registers
2437 28 Ave SW