The LAMY accent Al individualises the writing experience with a
Transcription
The LAMY accent Al individualises the writing experience with a
C. JOSEF LAMY GMBH Grenzhöfer Weg 32 69123 Heidelberg www.lamy.com Style and demands redefined The LAMY accent Al individualises the writing experience with a new finish and two grip sections Myriam Bohr Marketing-Services / Media Telephone: +49 6221-843 102 Fax: +49 6221-843 339 E-mail: myriam.bohr@lamy.de Heidelberg, June 2014 Lamy put an individual emphasis on high-quality writing: with the new LAMY accent Al. In an elegant aluminium look and with two interchangeable grip sections, this model perfectly reflects your personal style on any occasion. The LAMY accent series has defined the character of the Lamy brand for many years. Sensual design meets modern understatement and stylish refinement meets formal lucidity without material profusion. The sophisticated details and functional elements particularly determine the look of the series, which was created by Phoenix Design in 1998: a cylindrical design language, externally sprung solid clip and interchangeable grip sections. This was a premiere at the time with which Lamy paved the way for individual freedom of design in the premium writing segment. In 2014, the company is putting the focus back on the characteristic individuality of the series: the new galvanic surface in an aluminium look gives the writing instruments a fine, silver colour with velvety appeal: purist, modern and sensual. Entirely new aesthetics are created in combination with the two grip sections, which are tuned to your personal style: the seasoned black rubber grip section radiates a classic elegance with the writing instrument's harmonious aluminium look - perfect for official occasions and events. In addition, the new "Karelia wood" grip section made of multi-layer, dyed wood with a silky-matt clear varnish gives a sensual, authentic dimension to the writing experience. Naturalness and style merge into one; the writing instrument becomes a statement and adapts to your personal lifestyle. The subtle "achat grey" colour harmonies perfectly and provides a refined finish. The LAMY accent Al is available as a fountain pen, ballpoint pen, rollerball pen, mechanical pencil and the multifunctional writing instrument 4-pen with the "Karelia wood" and black rubber grip section options. 1 About Lamy Lamy is an independent family business founded by C. Josef Lamy in Heidelberg in 1930. The LAMY brand was established in 1952 and even in their first year proved its innovative potential with the introduction of the unprecedented LAMY 27 fountain pen series. 1966 was the year that witnessed the birth of the distinctive product form by Lamy, the Lamy Design, through the LAMY 2000. An annual production of more than 6 million writing instruments and a turnover of more than 65 million euros not only make Lamy market leader in Germany but set them apart as one of the German design brands whose products are distinguished worldwide. For more information visit www.lamy.com. The LAMY accent Series The LAMY accent is the first writing instrument with different interchangeable grip sections. The LAMY accent is available as a fountain pen, ballpoint pen, rollerball pen and multisystem pen. LAMY accent Al (KK/KW) • Aluminium colour • Interchangeable grip section: Karelia wood (KW), rubber (KK) • Screw cap/steel nib, polished • With LAMY T 10 blue ink cartridge • Prepared for LAMY Z 26 converter 2 Fountain pen accent Al (KK) accent Al (KW) Ballpoint pen accent Al (KK) accent Al (KW) Rollerball pen accent Al (KK) accent Al (KW) Mechanical pencil accent Al (KK) accent (KW) Multisystem pen accent Al (KK) 3