j.period produces original theme music for nba tv`s the doctor

 J.PERIOD PRODUCES ORIGINAL THEME MUSIC
FOR NBA TV’S THE DOCTOR
NEW DOCUMENTARY ON NBA LEGEND JULIUS ERVING FEATURES
GROUNDBREAKING MUSIC FROM ACCLAIMED PRODUCER J.PERIOD
FEAT. THE ROOTS’ GRAMMY-WINNING SONGWRITER JAMES POYSER
New York, NY (June 3, 2013) – After a game-changing season as Music Supervisor for the NBA’s
Brooklyn Nets—and producer of the team’s highly-touted theme song—J.PERIOD is paying
musical tribute to one of basketball’s greatest living legends, Julius Erving, with original theme
music composed and produced exclusively for NBA TV’s upcoming documentary, The Doctor
(Monday, June 10 on NBA TV).
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Airing between Games 2 and 3 of this year’s NBA Finals, The Doctor arrives on the 30
anniversary of the Philadelphia 76ers’ 1983 title, and looks back on the life and storied career of
the team’s leader, Dr. J. The Doctor includes highlights from Erving’s NBA years, rare and
spectacular footage from his days in the ABA, and never-before-heard interviews about the
challenges of his off the court life.
Continuing his groundbreaking approach to the sports “soundtrack”—featured in publications from
Rolling Stone to ESPN Magazine to The New York Times this year—J.PERIOD is once again
flipping conventional wisdom on its head with his musical approach to The Doctor. Co-writing
music for the film with The Roots’ Grammy-winning composer James Poyser, J.PERIOD has
produced an original theme built for the next generation of sports documentaries: an emotional,
melodic score and high-energy anthem at once—the soundtrack and its own remix fused into
one. The results are as compelling and innovative as the film’s subject: Dr. J’s revolutionary style
of play and high-flying acrobatics set the stage for modern day luminaries like Michael Jordan and
LeBron James.
“If you ever hear Michael Jordan talk,” LeBron explains, “he always says he looked up to and
aspired to be like Dr. J. So if there was no Dr. J, then Mike would have never had someone to
look up to, and if there was no Mike, then there’s no guys like myself who looked up to Mike.”
Directed by Zak Levitt, whose previous credits include the Emmy-nominated The Dream Team,
The Doctor is the latest in the long line of NBA TV Originals, critically-acclaimed documentaries
and specials, including Sir Charles at 50, One-on-One with Ahmad Rashad: Michael Jordan, as
well as the popular series Open Court and The Association.
Tune into NBA TV at 9PM EST on Monday, June 10 to watch The Doctor and hear J.PERIOD’s
original theme music.
For more information on The Doctor, visit: http://www.nba.com/2013/news/04/17/nbatv-dr-jdocumentary-official-release/index.html
For more information on J.PERIOD, visit: http://www.jperiod.com.
On Twitter: @JPeriodBK @OfficialDrJ6 @NBATV
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Tasha Stoute
Strong Arm Media
tasha@strongarmmedia.com
contact@jperiod.com